{"id":1914,"date":"2025-08-03T08:48:25","date_gmt":"2025-08-03T00:48:25","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1914"},"modified":"2025-08-03T08:51:45","modified_gmt":"2025-08-03T00:51:45","slug":"%e8%b0%b7%e6%ad%8c%e5%9c%a8%e7%be%8e%e5%9b%bd%e6%8e%a8%e5%87%ba%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e6%a6%82%e8%a7%88%e8%b6%8a%e6%9d%a5%e8%b6%8a%e5%a4%9a%e7%9a%84%e5%9b%bd%e5%ae%b6%e5%8d%b3%e5%b0%86","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1914","title":{"rendered":"\u8c37\u6b4c\u5728\u7f8e\u56fd\u63a8\u51fa\u4eba\u5de5\u667a\u80fd\u6982\u89c8,\u8d8a\u6765\u8d8a\u591a\u7684\u56fd\u5bb6\u5373\u5c06\u5230\u6765"},"content":{"rendered":"<p><span>\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d,AI\u6982\u89c8\u6b63\u5728\u5411\u6240\u6709\u57fa\u4e8e\u7f8e\u56fd\u7684\u641c\u7d22\u8005\u5c55\u5f00,\u5230\u4e0b\u5468,\u5c06\u5411\u6570\u4ee5\u4ebf\u8ba1\u7684\u641c\u7d22\u8005\u63d0\u4f9bAI\u6982\u89c8\u3002<\/span><a href=\"https:\/\/searchengineland.com\/liz-reid-google-new-head-of-search-438519\"><span>\u00a0\u65b0\u7684\u641c\u67e5\u8d1f\u8d23\u4eba<\/span><\/a><span>\u00a0,<\/span><a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\"><span>\u00a0\u5ba3\u5e03\u7684<\/span><\/a><span>\u00a0\u8c37\u6b4cI\/O\u3002\u5f88\u5feb\u5c06\u5728\u66f4\u591a\u7684\u56fd\u5bb6\u63a8\u51fa\u300a\u5927\u8d66\u56fd\u9645\u6982\u89c8\u300b,\u5230\u5e74\u5e95\u5c06\u5411\u8d85\u8fc710\u4ebf\u7684\u7528\u6237\u5f00\u653e\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u4ea7\u54c1\u751f\u4ea7\u7ecf\u9a8c\u641c\u7d22\u9ad8\u7ea7\u603b\u76d1\u8d6b\u9a6c\u5e03\u8fbe\u62c9\u6731\u544a\u8bc9\u6211\u4eec,\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u4e2d\u7684\u94fe\u63a5\u5361\u4ea7\u751f\u7684\u70b9\u51fb\u7387\u9ad8\u4e8e\u4f20\u7edf\u7684\u7f51\u7edc\u641c\u7d22\u7ed3\u679c\u3002\u4e0d\u8fc7,\u8c37\u6b4c\u4e0d\u4f1a\u5206\u89e3\u5370\u8c61,\u70b9\u51fb\u4eba\u5de5\u667a\u80fd\u6982\u89c8\u94fe\u63a5\u7684\u6570\u636e\u3002<\/span><a href=\"https:\/\/searchengineland.com\/guide\/google-search-console\"><span>\u00a0\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0<\/span><\/a><span>\u00a0.<\/span><\/p>\n<p><span>\u9664\u4e86\u4eba\u5de5\u667a\u80fd\u7684\u6982\u8ff0,\u8c37\u6b4c<\/span><a href=\"https:\/\/searchengineland.com\/new-google-search-ai-features-to-help-you-plan-research-and-learn-440468\"><span>\u00a0\u63a8\u51fa\u65b0\u7684\u641c\u7d22\u5b9e\u9a8c\u5ba4\u4eba\u5de5\u667a\u80fd<\/span><\/a><span>\u00a0,\u5305\u62ec\u591a\u6b65\u9aa4\u63a8\u7406\u80fd\u529b,\u8ba1\u5212\u80fd\u529b,ai\u7ec4\u7ec7\u7684\u641c\u7d22\u7ed3\u679c,\u4ee5\u53ca\u4e00\u4e2a\u65b0\u7684\u8c37\u6b4c\u955c\u5934\u8be2\u95ee\u89c6\u9891\u529f\u80fd\u3002<\/span><\/p>\n<p><strong><span>\u4ec0\u4e48\u662fAI\u6982\u8ff0?<\/span><\/strong><span>\u00a0\u300a\u5927\u8d66\u56fd\u9645\u6982\u89c8\u300b\u662f\u4f5c\u4e3a<\/span><a href=\"https:\/\/searchengineland.com\/new-google-search-generative-ai-experience-413533\"><span>\u00a0\u641c\u5bfb\u751f\u6210\u7ecf\u9a8c<\/span><\/a><span>\u00a0\u53bb\u5e745\u67082023\u5e74\u3002\u5b83\u662f\u5728<\/span><a href=\"https:\/\/searchengineland.com\/google-opens-access-to-search-generative-experience-today-427572\"><span>\u00a0\u8c37\u6b4c\u641c\u7d22\u5b9e\u9a8c\u5ba4<\/span><\/a><span>\u00a0,\u76f4\u5230<\/span><a href=\"https:\/\/searchengineland.com\/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680\"><span>\u00a0\u8c37\u6b4c\u5f00\u59cb\u6d4b\u8bd5\u4eba\u5de5\u667a\u80fd\u6982\u89c8<\/span><\/a><span>\u00a0\u4e3a2024\u5e743\u6708n\u7684\u4e00\u90e8\u5206\u7528\u6237\u63d0\u4f9b\u91ce\u751f\u73af\u5883\u4fdd\u62a4\u3002<\/span><\/p>\n<p><span>AI\u6982\u8ff0\u63d0\u4f9b\u4e86\u7b54\u6848\u7684\u67e5\u8be2\u751f\u6210\u4eba\u5de5\u667a\u80fd\u6280\u672f\u7684\u8c37\u6b4c\u53cc\u5b50\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u4e9b\u57fa\u4e8e\u5b83\u5bf9\u67e5\u8be2\u7684\u7406\u89e3\u548c\u5b83\u5728\u7f51\u7edc\u4e0a\u53d1\u73b0\u7684\u4e3b\u9898\u5185\u5bb9\u7684\u7b54\u6848\u7247\u6bb5\u3002<\/span><\/p>\n<p><span>\u4e0b\u9762\u662f\u4e00\u4e2a\u5173\u4e8e\u4eba\u5de5\u667a\u80fd\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\u7684\u89c2\u5bdf:<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-440478 entered lazyloading\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/AI-Overviews-Sofa.gif\" alt=\"\u6211\u53ef\u4ee5\u770b\u6c99\u53d1\" width=\"750\" height=\"750\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/AI-Overviews-Sofa.gif\" data-ll-status=\"loading\" \/><\/figure>\n<p><strong><span>\u6709\u9650\u7684\u67e5\u8be2\u3002<\/span><\/strong><span>\u00a0\u4f60\u4e0d\u4f1a\u770b\u5230\u6240\u6709\u641c\u7d22\u7684AI\u6982\u89c8\u3002\u5e03\u8fbe\u62c9\u6731\u544a\u8bc9\u6211\u4eec,\u4eba\u5de5\u667a\u80fd\u7684\u6982\u8ff0\u662f\u4e3a\u4e86\u56de\u7b54\u66f4\u590d\u6742\u7684\u95ee\u9898,\u8c37\u6b4c\u8ba4\u4e3a\u5b83\u53ef\u4ee5\u5728\u641c\u7d22\u7ed3\u679c\u4e4b\u5916\u589e\u52a0\u4ef7\u503c\u3002\u5982\u679c\u4eba\u5de5\u667a\u80fd\u6982\u89c8\u4e0d\u80fd\u4e3a\u8c37\u6b4c\u641c\u7d22\u9ed8\u8ba4\u663e\u793a\u7684\u5185\u5bb9\u589e\u52a0\u4ef7\u503c,\u8c37\u6b4c\u5c06\u4e0d\u4f1a\u663e\u793a\u4eba\u5de5\u667a\u80fd\u6982\u89c8\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u4e0d\u4f1a\u8bf4\u4ec0\u4e48\u767e\u5206\u6bd4\u7684\u67e5\u8be2\u5c06\u751f\u6210\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u3002\u6211\u95ee\u4e86\u5f88\u591a\u6b21,\u88ab\u544a\u77e5:&#8221;\u6211\u4eec\u4e0d\u4f1a\u5206\u4eab\u8fd9\u4e9b\u6570\u5b57\u3002&#8221;<\/span><\/p>\n<p><span>\u6211\u95ee\u6211\u4eec\u662f\u5426\u53ea\u5728\u6ca1\u6709\u663e\u793a\u5e7f\u544a\u7684\u65f6\u5019\u624d\u4f1a\u770b\u5230AI\u7684\u6982\u8ff0,\u6211\u88ab\u544a\u77e5,\u60c5\u51b5\u5e76\u975e\u5982\u6b64\u3002AI\u6982\u8ff0\u663e\u793a\u7684\u67e5\u8be2\u7c7b\u578b&#8221;\u4e0e\u5e7f\u544a\u65e0\u5173&#8221;,\u800c\u66f4\u591a\u7684\u662f\u4e0e\u589e\u52a0\u641c\u7d22\u7ed3\u679c\u7684\u4ef7\u503c\u6709\u5173\u3002\u91cc\u5fb7<\/span><a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\"><span>\u00a0\u5199\u7684<\/span><\/a><span>\u00a0,&#8221;\u4e00\u5982\u65e2\u5f80,\u5e7f\u544a\u5c06\u7ee7\u7eed\u51fa\u73b0\u5728\u6574\u4e2a\u9875\u9762\u7684\u4e13\u7528\u63d2\u69fd\u4e2d,\u5e76\u6709\u660e\u786e\u7684\u6807\u7b7e\u6765\u533a\u5206\u6709\u673a\u4ea7\u54c1\u548c\u8d5e\u52a9\u4ea7\u54c1\u3002&#8221;<\/span><\/p>\n<p><span>\u8c37\u6b4c\u53ef\u80fd\u4f1a\u663e\u793a\u4eba\u5de5\u667a\u80fd\u5bf9\u5065\u5eb7\u3001\u533b\u7597\u548c\u91d1\u878d\u67e5\u8be2\u7684\u6982\u8ff0&#8211;Ymyl(\u4f60\u7684\u94b1,\u4f60\u7684\u751f\u547d)\u67e5\u8be2\u3002<\/span><\/p>\n<p><span>\u6700\u8fd1\u7684\u4e00\u9879\u7814\u7a76\u5f97\u51fa\u7ed3\u8bba<\/span><a href=\"https:\/\/searchengineland.com\/google-search-results-without-sge-jump-440369\"><span>\u00a0\u8c37\u6b4c\u663e\u793a\u7684\u4eba\u5de5\u667a\u80fd\u6d4f\u89c8\u91cf\u8f83\u5c11<\/span><\/a><span>\u00a0\u4ece\u4e00\u5e74\u524d\u5f00\u59cb\u6d4b\u8bd5\u3002\u53e6\u5916,\u552f\u4e00<\/span><a href=\"https:\/\/twitter.com\/bart_goralewicz\/status\/1790435475192197346\"><span>\u00a0\u5171\u4eab\u7684<\/span><\/a><span>\u00a0\u7c7b\u4f3c\u7684\u6570\u636e\u663e\u793a\u4eba\u5de5\u667a\u80fd\u7efc\u8ff0\u6700\u8fd1\u51fa\u73b0\u7684\u9891\u7387\u8981\u4f4e\u5f97\u591a\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-440509 entered lazyloading\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/sge-study-chart.png.webp\" alt=\"\u5b66\u751f\u5b66\u4e60\u56fe\u8868\" width=\"1628\" height=\"1012\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/sge-study-chart.png.webp 1628w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/sge-study-chart-544x338.png.webp 544w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/sge-study-chart-800x497.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/sge-study-chart-182x113.png.webp 182w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/sge-study-chart-768x477.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/sge-study-chart-1536x955.png 1536w\" data-lazy-sizes=\"(max-width: 1628px) 100vw, 1628px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/sge-study-chart.png.webp\" data-ll-status=\"loading\" \/><\/figure>\n<p><strong><span>\u597d\u5427\u3002<\/span><\/strong><span>\u00a0\u6211\u4eec<\/span><a href=\"https:\/\/searchengineland.com\/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680\"><span>\u00a0\u63a8\u6d4b<\/span><\/a><span>\u00a0\u8c37\u6b4c\u53d1\u5e03\u4eba\u5de5\u667a\u80fd\u6982\u89c8\u548cSGE\u65f6(\u987a\u4fbf\u8bf4\u4e00\u4e0b,\u4eba\u5de5\u667a\u80fd\u6982\u89c8\u662f\u4eceSGE\u548c\u5b9e\u9a8c\u5ba4\u6bd5\u4e1a\u7684,\u6240\u4ee5\u6211\u4eec\u5e94\u8be5\u79f0\u4e4b\u4e3a\u4eba\u5de5\u667a\u80fd\u7efc\u8ff0,\u800c\u4e0d\u662fgoogle\u544a\u8bc9\u6211\u7684\u90a3\u6837),\u8c37\u6b4c\u53ea\u4f1a\u53d1\u5e03\u4e0d\u4f1a\u635f\u5bb3\u5176\u5e7f\u544a\u6027\u80fd\u548c\u6536\u5165\u7684\u67e5\u8be2\u3002<\/span><\/p>\n<p><span>\u5979\u544a\u8bc9\u6211\u4eec,\u4eba\u5de5\u667a\u80fd\u6982\u89c8\u94fe\u63a5\u5361\u7684\u70b9\u51fb\u7387\u5b9e\u9645\u4e0a\u9ad8\u4e8e\u6b63\u5e38\u7f51\u7edc\u7ed3\u679c\u7684\u70b9\u51fb\u7387,\u7c7b\u4f3c\u4e8e\u6211\u4eec\u770b\u5230\u7684\u7279\u8272\u7247\u6bb5\u3002<\/span><\/p>\n<p><strong><span>AI\u5728\u641c\u7d22\u63a7\u5236\u53f0\u4e2d\u6982\u8ff0\u5370\u8c61.<\/span><\/strong><span>\u00a0\u8c37\u6b4c\u5c06\u5f00\u59cb\u5728\u5176\u641c\u7d22\u63a7\u5236\u53f0\u7684\u62a5\u544a\u4e2d\u62a5\u544a\u4eba\u5de5\u667a\u80fd\u7684\u603b\u4f53\u5370\u8c61\u548c\u70b9\u51fb,\u4f46\u4e0d\u4f1a\u533a\u5206\u4f20\u7edf\u7684\u641c\u7d22\u548c\u4eba\u5de5\u667a\u80fd\u7684\u6982\u8ff0\u6240\u4ea7\u751f\u7684\u7ed3\u679c\u3002&#8221;\u8c37\u6b4c\u5c06\u628a\u5b83\u4eec\u5168\u90e8\u653e\u5728\u4e00\u8d77,&#8221;\u5e03\u8fbe\u62c9\u6731\u8bf4\u3002\u5c06\u6ca1\u6709\u529e\u6cd5\u67e5\u770b\u4f60\u7684\u7f51\u7ad9\u662f\u5426\u5728\u53ea\u4eba\u5de5\u667a\u80fd\u6d4f\u89c8\u4e2d\u88ab\u5f15\u7528,\u662f\u5426\u6709\u4e00\u4e2a\u53ea\u4eba\u5de5\u667a\u80fd\u6d4f\u89c8\u7684\u5370\u8c61,\u4ee5\u53ca\u70b9\u51fb\u53ea\u4e3a\u4eba\u5de5\u667a\u80fd\u6d4f\u89c8\u3002<\/span><\/p>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u7c7b\u4f3c\u4e8e\u5fae\u8f6f\u5728\u5fc5\u5e94\u641c\u7d22\u4e2d\u4f7f\u7528\u7684\u526f\u9a7e\u9a76,\u540e\u8005\u4ee5\u524d\u88ab\u79f0\u4e3a\u5fc5\u5e94\u804a\u5929\u3002\u5fc5\u5e94\u7f51\u7ad9\u7ba1\u7406\u5458\u5de5\u5177<\/span><a href=\"https:\/\/searchengineland.com\/bing-webmaster-tools-performance-report-gains-new-data-but-you-cant-filter-by-just-bing-chat-data-432148\"><span>\u00a0\u7528\u6b63\u5e38\u7684\u7f51\u7edc\u641c\u7d22\u70b9\u51fb\u6765\u6574\u7406\u548c\u70b9\u51fb\u526f\u9a7e\u9a76\u7684\u5370\u8c61<\/span><\/a><span>\u00a0.\u8fd9\u5c31\u662f\u8c37\u6b4c\u5904\u7406\u663e\u793a(\u6216\u4e0d\u663e\u793a)\u7684\u65b9\u5f0f<\/span><a href=\"https:\/\/www.seroundtable.com\/features-snippets-not-counted-in-google-search-console-reports-21689.html\"><span>\u00a0\u641c\u7d22\u63a7\u5236\u53f0\u4e2d\u7684\u7279\u8272\u7247\u6bb5<\/span><\/a><span>\u00a0,\u5c3d\u7ba1\u5728<\/span><a href=\"https:\/\/www.seroundtable.com\/featured-snippets-rich-results-filters-coming-to-google-search-analytics-22115.html\"><span>\u00a02016\u5e74\u8fc7\u6ee4<\/span><\/a><span>\u00a0\u4f46\u4ece\u6765\u6ca1\u6709\u5411\u516c\u4f17\u53d1\u5e03\u8fc7\u3002<\/span><\/p>\n<p><span>\u5bf9\u6211\u6765\u8bf4,\u8fd9\u8ba9\u6211\u89c9\u5f97\u8c37\u6b4c(\u548c\u5bbe)\u5728\u5bf9\u5185\u5bb9\u521b\u4f5c\u8005\u9690\u7792\u4e00\u4e9b\u4e1c\u897f\u3002\u8fd9\u4e9b\u4eba\u5de5\u667a\u80fd\u63d0\u4f9b\u7684\u7b54\u6848\u7684\u70b9\u51fb\u548cCTR\u53ef\u80fd\u4e0d\u4f1a\u4ea7\u751f\u4e00\u4e2a\u5065\u5eb7\u7684\u70b9\u51fb\u7387\u901a\u8fc7\u51fa\u7248\u5546\u3002\u6211\u662f\u8bf4,\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u4e0d\u628a\u8fd9\u4e9b\u7ec6\u8282\u5c55\u793a\u51fa\u6765?<\/span><\/p>\n<p><strong><span>\u5f53\u4eba\u5de5\u667a\u80fd\u68c0\u67e5\u51fa\u9519\u65f6\u3002<\/span><\/strong><span>\u00a0\u5c31\u50cf\u4efb\u4f55\u65b0\u6280\u672f\u4e00\u6837,\u4e8b\u60c5\u53ef\u80fd\u4f1a\u51fa\u9519\u3002\u6211\u4eec\u6700\u8fd1\u770b\u5230\u4eba\u5de5\u667a\u80fd\u7efc\u8ff0\u5efa\u8bae\u4f60<\/span><a 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