{"id":1906,"date":"2025-08-01T10:50:34","date_gmt":"2025-08-01T02:50:34","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1906"},"modified":"2025-08-01T11:05:10","modified_gmt":"2025-08-01T03:05:10","slug":"%e6%90%9c%e5%af%bb%e5%b9%bf%e5%91%8a%e6%88%90%e6%9c%ac%e4%b8%8a%e5%8d%872024%e5%b9%b4%e8%bd%ac%e6%8d%a2%e7%8e%87%e5%86%8d%e6%ac%a1%e4%b8%8b%e9%99%8d","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1906","title":{"rendered":"\u641c\u5bfb\u5e7f\u544a\u6210\u672c\u4e0a\u5347,2024\u5e74\u8f6c\u6362\u7387\u518d\u6b21\u4e0b\u964d"},"content":{"rendered":"<p><span>\u51e0\u4e4e\u6240\u6709\u884c\u4e1a\u7684\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u8f6c\u6362\u7387\u9010\u5e74\u4e0b\u964d\u3002\u4e0e\u6b64\u540c\u65f6,\u901a\u8fc7\u641c\u7d22\u5e7f\u544a\u751f\u6210\u7ebf\u7d22\u7684\u6210\u672c\u7ee7\u7eed\u589e\u52a0\u3002<\/span><\/p>\n<p><span>\u611f\u89c9\u5230\u4e86\u5417?\u6211\u80af\u5b9a\u662f\u5728\u9605\u8bfb\u4e86\u4eca\u5929\u53d1\u5e03\u7684\u300a\u672c\u5730\u641c\u7d22\u5e7f\u544a\u57fa\u51c6\u300b\u5e74\u5ea6\u62a5\u544a\u4e4b\u540e\u3002\u5b83\u57fa\u672c\u4e0a\u662f<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-bechmarks-2023-conversions-cpl-ctr-cpc-422832\"><span>\u00a0\u4e0e2023\u5e74\u76f8\u540c\u7684\u6545\u4e8b<\/span><\/a><span>\u00a0.<\/span><\/p>\n<p><span>2024\u5e74\u7248\u518d\u6b21\u63d0\u4f9b\u4e86\u5173\u4e8e\u5e73\u5747\u8f6c\u6362\u7387\u3001\u6bcf\u6761\u94c5\u6210\u672c(CPL)\u3001\u70b9\u51fb\u7387(CTR)\u548c\u6bcf\u6761\u70b9\u51fb\u6210\u672c\u7684\u6570\u636e\u3002<\/span><\/p>\n<p><strong><span>\u4e3a\u4ec0\u4e48\u6211\u4eec\u5728\u4e4e\u3002<\/span><\/strong><span>\u00a0\u5e7f\u544a\u5546\u4e3a\u9886\u5bfc\u548c\u70b9\u51fb\u652f\u4ed8\u66f4\u591a\u7684\u8d39\u7528,\u800c\u8c37\u6b4c\u7684\u6bcd\u516c\u53f8&#8221;\u5b57\u6bcd&#8221;,<\/span><a href=\"https:\/\/searchengineland.com\/google-search-revenue-increases-14-yoy-to-46-billion-440001\"><span>\u00a0\u4fdd\u6301\u8bb0\u5f55\u5229\u6da6<\/span><\/a><span>\u00a0.\u867d\u7136\u5730\u65b9\u68c0\u5bdf\u5b98\u529e\u516c\u5ba4\u8868\u793a,\u8fd9\u662f\u7531\u4e8e&#8221;\u7ade\u4e89\u52a0\u5267,\u8c37\u6b4c\u670d\u52a1\u70b9\u670d\u52a1\u70b9\u7684\u8d27\u5e01\u5316\u52a0\u5267&#8221;,\u4f46\u5f88\u96be\u4e0d\u6000\u7591<\/span><a href=\"https:\/\/searchengineland.com\/doj-google-search-ad-price-manipulation-440207\"><span>\u00a0\u8c37\u6b4c\u6f5c\u5728\u7684&#8221;\u6760\u6746&#8221;\u53ef\u80fd\u662f&#8221;\u8c03\u6574&#8221;<\/span><\/a><span>\u00a0\u5728\u5e55\u540e,\u8c37\u6b4c\u4e00\u76f4\u5728\u5bfb\u627e\u65b9\u6cd5\u6765\u8bc1\u660e\u4ef7\u683c\u4e0a\u6da8\u662f\u5408\u7406\u7684,\u5c3d\u7ba1\u5b83\u6ca1\u6709\u4e3a\u66f4\u591a\u7684\u5e7f\u544a\u5ba2\u6237\u6295\u8d44\u5e26\u6765\u540c\u6837\u5927\u7684\u56de\u62a5\u3002<\/span><\/p>\n<p><strong><span>Conversion rate: 6.96%.<\/span><\/strong><span>\u00a0\u5728\u5f53\u5730\u8c03\u67e5\u768423\u4e2a\u884c\u4e1a\u4e2d,\u670912\u4e2a\u884c\u4e1a\u7684\u5151\u6362\u7387\u4e0a\u5347\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e0b\u964d\u5e45\u5ea6\u8f83\u5927\u7684\u884c\u4e1a\u662f\u91d1\u878d\u548c\u4fdd\u9669\u4e1a(\u4e0b\u964d32.40%)\u548c\u7259\u533b\u548c\u7259\u79d1\u670d\u52a1\u4e1a(\u4e0b\u964d19.57%)\u3002\u670d\u88c5\/\u65f6\u88c5\u53ca\u73e0\u5b9d\u4e1a(\u4e0a\u5347112.01%)\u53ca\u804c\u4e1a\u53ca\u5c31\u4e1a(\u4e0a\u534780.97%)\u5747\u5927\u5e45\u4e0a\u5347\u3002<\/span><\/li>\n<li><span>2023\u5e74\u7684\u5e73\u5747\u6362\u7b97\u7387\u4e3a7.04%,2022\u5e74\u4e3a7.85%\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>CPL: $66.69.<\/span><\/strong><span>\u00a0\u572823\u4e2a\u884c\u4e1a\u4e2d,\u670919\u4e2a\u884c\u4e1a\u7684CPL\u5e73\u5747\u589e\u957f\u4e8625%\u3002\u7136\u800c,\u540c\u6bd4\u589e\u5e45\u7565\u4f4e\u4e8e\u53bb\u5e74(27%)\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>2023\u5e74\u7684\u5e73\u5747\u6d88\u8d39\u7a0e\u4e3a53.52\u7f8e\u5143,2022\u5e74\u4e3a44.70\u7f8e\u5143\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>CTR: 6.42%.<\/span><\/strong><span>\u00a0\u572870%\u7684\u884c\u4e1a\u4e2d,\u4e2d\u592e\u94c1\u8def\u5e73\u5747\u589e\u957f5%\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>2023\u5e74\u7684\u5e73\u5747CTR\u4e3a6.11%,2022\u5e74\u4e3a5.91%\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>CPC: $4.66.<\/span><\/strong><span>\u00a0\u572886%\u7684\u884c\u4e1a\u4e2d,\u4e2d\u56fd\u751f\u4ea7\u603b\u503c\u5e73\u5747\u589e\u957f10%\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u623f\u5730\u4ea7\u3001\u8fd0\u52a8\u5a31\u4e50\u548c\u4e2a\u4eba\u670d\u52a1\u884c\u4e1a\u540c\u6bd4\u589e\u957f\u8d85\u8fc725%\u3002<\/span><\/li>\n<li><span>60%\u7684\u884c\u4e1a\u7684\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005\u6d88\u8d39\u8005<\/span><\/li>\n<li><span>\u5e73\u5747\u4ea7\u54c1\u603b\u5206\u7c7b\u57282023\u5e74\u4e3a4.22\u7f8e\u5143,2022\u5e74\u4e3a4.01\u7f8e\u5143\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>2024\u641c\u7d22\u5e7f\u544a\u57fa\u51c6\u3002<\/span><\/strong><span>\u00a0\u4ee5\u4e0b\u662f\u6309\u7c7b\u522b\u5206\u5217\u7684\u6570\u636e(\u6ce8:\u4e00\u4e2a\u66f4\u9ad8\u5206\u8fa8\u7387\u7684\u56fe\u50cf\u5373\u5c06\u51fa\u73b0):<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-440416 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-advertising-benchmarks-2024-localiq.jpg.webp\" alt=\"\u641c\u5bfb\u5e7f\u544a\u57fa\u51c62024\" width=\"705\" height=\"594\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-advertising-benchmarks-2024-localiq.jpg.webp 705w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-advertising-benchmarks-2024-localiq-401x338.jpg.webp 401w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-advertising-benchmarks-2024-localiq-134x113.jpg.webp 134w\" data-lazy-sizes=\"(max-width: 705px) 100vw, 705px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/search-advertising-benchmarks-2024-localiq.jpg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><strong><span>\u62a5\u544a\u3002<\/span><\/strong>\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/2024-google-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span>\u641c\u5bfb\u5e7f\u544a\u57fa\u51c6<\/span><\/a><span>\u00a0.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u51e0\u4e4e\u6240\u6709\u884c\u4e1a\u7684\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u8f6c\u6362\u7387\u9010\u5e74\u4e0b\u964d\u3002\u4e0e\u6b64\u540c\u65f6,\u901a\u8fc7\u641c\u7d22\u5e7f\u544a\u751f\u6210\u7ebf\u7d22\u7684\u6210\u672c\u7ee7\u7eed\u589e\u52a0\u3002 \u611f\u89c9\u5230\u4e86\u5417?\u6211\u80af\u5b9a\u662f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1906","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1906"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1906\/revisions"}],"predecessor-version":[{"id":3193,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1906\/revisions\/3193"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}