{"id":1859,"date":"2025-07-23T02:58:37","date_gmt":"2025-07-22T18:58:37","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1859"},"modified":"2025-07-23T03:00:31","modified_gmt":"2025-07-22T19:00:31","slug":"%e6%8a%a5%e5%91%8a%ef%bc%9a%e8%b0%b7%e6%ad%8c%e6%90%9c%e7%b4%a2-cpc-%e5%90%8c%e6%af%94%e5%a2%9e%e9%95%bf-13%ef%bc%9b%e5%b9%bf%e5%91%8a%e6%94%af%e5%87%ba%e5%a2%9e%e9%95%bf%e6%94%be%e7%bc%93","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1859","title":{"rendered":"\u62a5\u544a\uff1a\u8c37\u6b4c\u641c\u7d22 CPC \u540c\u6bd4\u589e\u957f 13%\uff1b\u5e7f\u544a\u652f\u51fa\u589e\u957f\u653e\u7f13"},"content":{"rendered":"<p><span>2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u7f8e\u56fd\u8c37\u6b4c\u641c\u7d22\u5e7f\u544a\u652f\u51fa\u540c\u6bd4\u589e\u957f 17%\u3002\u70b9\u51fb\u91cf\u589e\u957f\u7ee7\u7eed\u653e\u7f13\uff0c\u540c\u6bd4\u589e\u957f 4%\uff082023 \u5e74\u7b2c\u56db\u5b63\u5ea6\u4e3a 8%\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u6301\u7eed\u589e\u52a0\u2014\u2014\u540c\u6bd4\u589e\u957f 13%\uff08\u800c 2023 \u5e74\u7b2c\u56db\u5b63\u5ea6\u540c\u6bd4\u589e\u957f 9%\uff09\u3002\u00a0<\/span><\/p>\n<p><strong><span>CPC \u589e\u52a0\u3002<\/span><\/strong><span>\u603b\u4f53\u800c\u8a00\uff0c\u8d2d\u7269\u5e7f\u544a CPC\uff08\u6807\u51c6\u548c PMax\uff09\u7684\u589e\u52a0\u5bf9\u5176\u5f71\u54cd\u6700\u5927\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>CPC \u589e\u957f\u4e86 13%\uff0c\u4e0e 2023 \u5e74\u7b2c\u56db\u5b63\u5ea6 CPC \u540c\u6bd4\u589e\u957f 6% \u76f8\u6bd4\u6709\u5927\u5e45\u589e\u957f\u3002<\/span><\/li>\n<li><span>\u8fd9\u5bfc\u81f4 2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u5e7f\u544a\u652f\u51fa\u540c\u6bd4\u589e\u957f 21%\uff0c\u800c 2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u5e7f\u544a\u652f\u51fa\u540c\u6bd4\u589e\u957f 13%\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>Google \u641c\u7d22\u3002<\/span><\/strong><span>\u8fc7\u53bb\u4e94\u5e74\u6765\uff0c\u96f6\u552e\u5546\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4e0a\u6da8\u4e86 40-50%\u3002<\/span><strong>\u00a0<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6295\u653e Google \u641c\u7d22\u5e7f\u544a\u7684\u5178\u578b\u96f6\u552e\u54c1\u724c\u7684\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4e0e\u4e94\u5e74\u524d\u76f8\u6bd4\u4e0a\u6da8\u4e86 40-50%\u3002\u00a0<\/span><\/li>\n<li><span>\u4ece 2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u5230 2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u8c37\u6b4c\u96f6\u552e\u641c\u7d22\u5e7f\u544a\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5bf9\u4e8e\u4e2d\u4f4d\u5e7f\u544a\u5546\u800c\u8a00\u4e0a\u6da8\u4e86\u7ea6 20%\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>PMax\u3002Performance<\/span><\/strong><span>\u00a0Max \u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u9010\u5b63\u5ea6\u90fd\u6709\u6240\u6539\u5584\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e0e\u6807\u51c6\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217 (SSC) \u76f8\u6bd4\uff0cPMax \u5e7f\u544a\u7cfb\u5217\u7684\u76f8\u5bf9\u8868\u73b0\u5728\u5927\u591a\u6570\u5173\u952e\u6307\u6807\u4e0a\u90fd\u9010\u5b63\u5ea6\u6709\u6240\u6539\u5584\u3002<\/span><\/li>\n<li><span>\u8f6c\u5316\u7387\u4ec5\u6bd4\u5171\u4eab\u670d\u52a1\u6c7d\u8f66\u4f4e 5%\uff0c\u800c\u53bb\u5e74\u5219\u4f4e 13%\uff0c2023 \u5e74\u7b2c\u56db\u5b63\u5ea6\u5219\u4f4e 17%\u3002\u00a0<\/span><\/li>\n<li><span>PMax \u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u6bd4 SSC \u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u9ad8 2%\uff0c\u800c 2023 \u5e74\u7b2c\u56db\u5b63\u5ea6\u5219\u4f4e 11%\u3002\u00a0<\/span><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-pmax-vs-shopping-campaigns.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439861 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-pmax-vs-shopping-campaigns.png.webp\" alt=\"Google Pmax \u4e0e\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\" width=\"751\" height=\"313\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-pmax-vs-shopping-campaigns.png.webp 751w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-pmax-vs-shopping-campaigns-600x250.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-pmax-vs-shopping-campaigns-200x83.png.webp 200w\" data-lazy-sizes=\"(max-width: 751px) 100vw, 751px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/google-pmax-vs-shopping-campaigns.png.webp\" data-ll-status=\"loaded\" \/><\/a><\/figure>\n<p><span>PMax \u7ee7\u7eed\u5728 Google \u5e7f\u544a\u4e2d\u53d1\u6325\u91cd\u8981\u4f5c\u7528\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5728 2023 \u5e74\u7b2c\u56db\u5b63\u5ea6\u5047\u65e5\u8d2d\u7269\u5b63\u9ad8\u5cf0\u671f\uff0c91% \u5728 Google \u4e0a\u6295\u653e\u8d2d\u7269\u5e7f\u544a\u7684\u96f6\u552e\u5546\u90fd\u5728\u6295\u653e PMax \u5e7f\u544a\u7cfb\u5217\uff0c\u8fd9\u4e00\u6570\u5b57\u5728 2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u4fdd\u6301\u7a33\u5b9a<\/span><\/li>\n<li><span>\u5e73\u5747\u800c\u8a00\uff0c2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u6709 89% \u7684 Google \u8d2d\u7269\u5e7f\u544a\u5546\u6b63\u5728\u6295\u653e PMax \u5e7f\u544a\u7cfb\u5217\uff0c\u9ad8\u4e8e 2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684 82% \u7684\u5e73\u5747\u6c34\u5e73\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6211\u4eec\u5173\u5fc3\u7684\u539f\u56e0\uff1a<\/span><\/strong><span>\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5728\u589e\u52a0\uff0c\u800c\u70b9\u51fb\u6b21\u6570\u5374\u5728\u51cf\u5c11\u3002\u8fd9\u5bf9\u5e7f\u544a\u5546\u6765\u8bf4\u662f\u4e2a\u574f\u6d88\u606f\u3002\u5c24\u5176\u662f\u636e\u62a5\u9053\uff0c\u8c37\u6b4c\u4e00\u76f4\u5728<\/span><a href=\"https:\/\/searchengineland.com\/google-quietly-increases-ad-prices-targets-432155\"><span>\u63d0\u9ad8\u5e7f\u544a\u4ef7\u683c<\/span><\/a><span>\u4ee5\u8fbe\u5230\u76ee\u6807\u3002<\/span><\/p>\n<p><strong><span>\u62a5\u544a\u65b9\u6cd5\u3002Tinuiti<\/span><\/strong><span>\u6570\u5b57\u5e7f\u544a\u57fa\u51c6\u62a5\u544a\u5229\u7528 Tinuiti \u7ba1\u7406\u7684\u5e7f\u544a\u8ba1\u5212\u7684\u533f\u540d\u7ee9\u6548\u6570\u636e\u3002\u6570\u636e\u57fa\u4e8e\u5177\u6709\u4e00\u81f4\u7b56\u7565\u7684\u6d3b\u8dc3\u8ba1\u5212\u3002\u6240\u6709\u6570\u5b57\u5747\u4ee3\u8868\u540c\u4e00\u5ba2\u6237\u7684\u589e\u957f\uff0c\u5e76\u4e0d\u65e8\u5728\u6b63\u5f0f\u53cd\u6620\u4efb\u4f55\u7279\u5b9a\u5e7f\u544a\u5e73\u53f0\u7684\u8868\u73b0\u6216\u6bcf\u4e2a\u5e7f\u544a\u5ba2\u6237\u7684\u7ecf\u9a8c\u3002<\/span><\/p>\n<p><strong><span>\u62a5\u544a\u30022024<\/span><\/strong><a href=\"https:\/\/tinuiti.com\/research-insights\/research\/digital-ads-benchmark-report-q1-2024\/\" target=\"_blank\" rel=\"noopener\"><span>\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6570\u5b57\u5e7f\u544a\u57fa\u51c6\u62a5\u544a<\/span><\/a><span>\uff08\u9700\u8981\u6ce8\u518c\uff09<\/span><\/p>\n<p><strong><span>\u5173\u4e8e Tinuiti\u3002Tinuiti<\/span><\/strong><span>\u662f\u4e00\u5bb6\u5927\u578b\u72ec\u7acb\u7ee9\u6548\u8425\u9500\u516c\u53f8\uff0c\u62e5\u6709 1,000 \u591a\u540d\u5458\u5de5\uff0c\u7ba1\u7406\u7740\u4ef7\u503c 40 \u4ebf\u7f8e\u5143\u7684\u6570\u5b57\u5a92\u4f53\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u7f8e\u56fd\u8c37\u6b4c\u641c\u7d22\u5e7f\u544a\u652f\u51fa\u540c\u6bd4\u589e\u957f 17%\u3002\u70b9\u51fb\u91cf\u589e\u957f\u7ee7\u7eed\u653e\u7f13\uff0c\u540c\u6bd4\u589e\u957f 4%\uff082023 \u5e74\u7b2c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1859","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1859"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1859\/revisions"}],"predecessor-version":[{"id":3176,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1859\/revisions\/3176"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}