{"id":1849,"date":"2025-07-21T05:47:27","date_gmt":"2025-07-20T21:47:27","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1849"},"modified":"2025-07-21T05:53:14","modified_gmt":"2025-07-20T21:53:14","slug":"%e5%a6%82%e4%bd%95%e8%ae%a9%e4%bd%a0%e7%9a%84%e8%90%a5%e9%94%80%e9%80%82%e5%ba%94%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e7%9a%84%e6%96%b0%e6%97%b6%e4%bb%a3","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1849","title":{"rendered":"\u5982\u4f55\u8ba9\u4f60\u7684\u8425\u9500\u9002\u5e94\u6570\u636e\u5206\u6790\u7684\u65b0\u65f6\u4ee3"},"content":{"rendered":"<p><span>\u6beb\u4e0d\u5938\u5f20\u5730\u8bf4\uff0c\u8425\u9500\u6570\u636e\u683c\u5c40\u5728\u8fc7\u53bb\u4e24\u5e74\u4e2d\u53d1\u751f\u4e86\u5f88\u5927\u53d8\u5316\u3002\u9996\u5148\uff0c\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/data-privacy-laws-cpra-compliance\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u516c\u53f8\u6536\u96c6\u7528\u6237\u6570\u636e\u7684\u65b9\u5f0f<\/span><\/a><span>\u00a0\u4e00\u76f4\u53d7\u5230\u5bc6\u5207\u5173\u6ce8\uff0c\u800c\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/email-strategy\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\"><span>\u82f9\u679c<\/span><\/a><span>\u00a0\u548c\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/cookieless-data-driven-marketing\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\"><span>\u8c37\u6b4c<\/span><\/a><span>\u7684\u653f\u7b56\u00a0\u6b63\u5728\u8feb\u4f7f\u8425\u9500\u6570\u636e\u5206\u6790\u5168\u9762\u53d8\u9769\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u5ba2\u6237\u6bd4\u200b\u200b\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u8c28\u614e\u5730\u8003\u8651\u4ed6\u4eec\u613f\u610f\u5206\u4eab\u54ea\u4e9b\u4fe1\u606f\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u606f\u3002\u6700\u540e\uff0c\u53ef\u6269\u5c55\u6027\u548c\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/personalization-challenges\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u4e2a\u6027\u5316<\/span><\/a><span>\u00a0\u5df2\u6210\u4e3a\u6d41\u884c\u8bed\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u5f3a\u5927\u7684\u5206\u6790\u80fd\u529b\uff0c\u60a8\u5c31\u65e0\u6cd5\u5b9e\u73b0\u8fd9\u4e24\u4e2a\u76ee\u6807\u2014\u2014\u800c\u83b7\u5f97\u8fd9\u4e00\u70b9\u5bf9\u8bb8\u591a\u4f01\u4e1a\u6765\u8bf4\u90fd\u662f\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u8fd9\u4e2a\u65b0\u7684\u8425\u9500\u65f6\u4ee3\uff0c\u516c\u53f8\u5982\u4f55\u53d6\u5f97\u6210\u529f\uff1f\u6211\u4eec\u4e0e\u00a0<\/span><a href=\"https:\/\/www.coxautoinc.com\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>Cox Automotive<\/span><\/a><span>\u00a0\u548c\u00a0<\/span><a href=\"https:\/\/www.sobeys.com\/en\"><span>Sobeys<\/span><\/a><span>\u7684\u8425\u9500\u4eba\u5458\u8fdb\u884c\u4e86\u4ea4\u8c08\u00a0\uff0c\u63a2\u8ba8\u4e86\u4ed6\u4eec\u5982\u4f55\u89c4\u5212\u81ea\u5df1\u7684\u524d\u8fdb\u9053\u8def\uff0c\u4ee5\u53ca\u5982\u4f55\u5728\u8fd9\u4e2a\u590d\u6742\u7684\u73af\u5883\u4e2d\u627e\u5230\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u8fd9\u4e9b\u516c\u53f8\u5982\u4f55\u8c03\u6574\u5176\u8425\u9500\u6570\u636e\u5206\u6790\u4ee5\u63d0\u9ad8\u6548\u7387\u5e76\u6539\u5584\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\"><strong><span>\u4e0d\u8981\u968f\u6ce2\u9010\u6d41 \u2014 \u6210\u4e3a\u9886\u5bfc\u8005<\/span><\/strong><br \/>\n<span>\u9605\u8bfb 2024 \u5e74 Gartner\u00ae \u5ba2\u6237\u6570\u636e\u5e73\u53f0\u9b54\u529b\u8c61\u9650\u2122\u3002\u4e86\u89e3 Gartner \u4e3a\u4f55\u5c06 Salesforce \u8bc4\u4e3a\u9886\u5bfc\u8005\uff0c\u5176\u6267\u884c\u80fd\u529b\u6700\u9ad8\uff0c\u613f\u666f\u5b8c\u6574\u6027\u6700\u9ad8\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/gartner-cdp-magic-quadrant?d=&amp;nc=7013y00000231xdAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_2024-gartner-cdp_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><strong><span>\u6253\u5f00\u62a5\u544a<\/span><\/strong><\/a><\/p>\n<\/blockquote>\n<p><strong><span>\u76ee\u5f55<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/how-to-adapt-your-marketing-for-the-new-era-of-data-analytics-439051#h-rethink-your-marketing-data-analytics-strategies\" rel=\"sponsored nofollow\"><span>\u91cd\u65b0\u8003\u8651\u60a8\u7684\u8425\u9500\u6570\u636e\u5206\u6790\u7b56\u7565<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/how-to-adapt-your-marketing-for-the-new-era-of-data-analytics-439051#h-use-automation-to-free-up-time-for-smarter-insights\"><span>\u5229\u7528\u81ea\u52a8\u5316\u6765\u91ca\u653e\u65f6\u95f4\u4ee5\u83b7\u5f97\u66f4\u667a\u80fd\u7684\u89c1\u89e3<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/how-to-adapt-your-marketing-for-the-new-era-of-data-analytics-439051#h-turn-insights-into-outcomes-with-marketing-data-analytics\" rel=\"sponsored nofollow\"><span>\u5229\u7528\u8425\u9500\u6570\u636e\u5206\u6790\u5c06\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u6210\u679c<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/how-to-adapt-your-marketing-for-the-new-era-of-data-analytics-439051#h-connect-with-customers-across-your-channels\" rel=\"sponsored nofollow\"><span>\u901a\u8fc7\u60a8\u7684\u6e20\u9053\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"h-rethink-your-marketing-data-analytics-strategies\" class=\"wp-block-heading\"><span>\u91cd\u65b0\u8003\u8651\u60a8\u7684\u8425\u9500\u6570\u636e\u5206\u6790\u7b56\u7565<\/span><\/h2>\n<p><span>\u6d88\u8d39\u8005\u9690\u79c1\u4fdd\u62a4\u8fd0\u52a8\u6b63\u5728\u52a0\u901f\uff0c\u8fd9\u662f\u4e00\u4ef6\u597d\u4e8b\u3002\u7136\u800c\uff0c\u6570\u636e\u6536\u96c6\u9650\u5236\u589e\u52a0\u7684\u4e0b\u6e38\u5f71\u54cd\u610f\u5473\u7740\u5404\u79cd\u6307\u6807\uff08\u5982\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/email-strategy\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u6253\u5f00\u7387<\/span><\/a><span>\u00a0\u548c\u7528\u4e8e\u8861\u91cf\u6210\u529f\u7684\u6d4b\u91cf\u65b9\u6cd5\uff09\u4e0d\u518d\u53ef\u9760\u3002\u56e0\u6b64\uff0c\u60a8\u9700\u8981\u6539\u53d8\u7b56\u7565\u3002<\/span><\/p>\n<p><span>\u968f\u7740\u4ee5\u524d\u7684\u6210\u529f\u6307\u6807\u9010\u6e10\u88ab\u6dd8\u6c70\uff0c\u5ba2\u6237\u8d8a\u6765\u8d8a\u6ce8\u91cd\u4f53\u9a8c\uff0c\u8425\u9500\u4eba\u5458\u610f\u8bc6\u5230\u66f4\u5168\u9762\u5730\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u975e\u5e38\u91cd\u8981\u3002\u4ed6\u4eec\u4e0d\u518d\u5355\u72ec\u6216\u5b64\u7acb\u5730\u8bc4\u4f30\u8425\u9500\u6e20\u9053\uff0c\u800c\u662f\u5c06\u6240\u6709\u6295\u8d44\u7684\u7ee9\u6548\u4f5c\u4e3a\u7edf\u4e00\u6218\u7565\u7684\u4e00\u90e8\u5206\u8fdb\u884c\u8bc4\u4f30\u3002\u53bb\u5e74\uff0c83% \u7684\u8425\u9500\u4eba\u5458\u8ba4\u4e3a\u4ed6\u4eec\u7684\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-marketing\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u8de8\u6e20\u9053\u534f\u8c03\u662f\u52a8\u6001\u7684<\/span><\/a><span>\u00a0\uff0c\u800c\u4e0d\u662f\u5b64\u7acb\u7684\u6216\u91cd\u590d\u7684\u2014\u2014\u800c 2021 \u5e74\u8fd9\u4e00\u6bd4\u4f8b\u4ec5\u4e3a 68%\u3002\u00a0<\/span><\/p>\n<p><span>\u8425\u9500\u4eba\u5458\u4e5f\u66f4\u52a0\u5173\u6ce8\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/first-party-customer-data\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u7b2c\u4e00\u65b9\u6570\u636e<\/span><\/a><span>\u00a0\uff0c\u5373\u76f4\u63a5\u4ece\u5ba2\u6237\u90a3\u91cc\u83b7\u5f97\u7684\u4fe1\u606f\u3002\u4ed6\u4eec\u4e0d\u518d\u4f9d\u8d56\u5f00\u653e\u6570\u636e\u4ea4\u6613\u6240\u7b49\u65e7\u7cfb\u7edf\u6765\u8d2d\u4e70\u53d7\u4f17\u6570\u636e\uff0c\u800c\u662f\u901a\u8fc7\u7528\u6237\u540c\u610f\u7684\u89c6\u89d2\u6765\u73b0\u4ee3\u5316\u6784\u5efa\u7b2c\u4e00\u65b9\u6570\u636e\u8d44\u4ea7\u7684\u65b9\u5f0f\u3002\u00a0<\/span><\/p>\n<p><span>\u8fc7\u53bb\u4e24\u5e74\uff0c\u8003\u514b\u65af\u6c7d\u8f66\u516c\u53f8\u4e00\u76f4\u5728\u6784\u5efa\u66f4\u5168\u9762\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u753b\u50cf\uff0c\u5305\u62ec\u5c06\u5404\u4e2a\u54c1\u724c\u7684\u89d2\u8272\u3001\u53c2\u4e0e\u5ea6\u548c\u4ea7\u54c1\u8d2d\u4e70\u6570\u636e\u6574\u5408\u5230\u4e00\u4e2a\u96c6\u4e2d\u4f4d\u7f6e\u3002\u73b0\u5728\uff0c\u4ed6\u4eec\u7684\u56e2\u961f\u53ef\u4ee5\u901a\u8fc7\u5b9a\u5236\u4ea7\u54c1\u6216\u670d\u52a1\u4fe1\u606f\u6765\u5b9a\u4f4d\u7279\u5b9a\u53d7\u4f17\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u7edf\u4e00\u6570\u636e\uff0c\u8003\u514b\u65af\u6c7d\u8f66\u516c\u53f8\u53ef\u4ee5\u66f4\u597d\u5730\u7ec6\u5206\u53d7\u4f17\uff0c\u5e76\u5411\u5ba2\u6237\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4fe1\u606f\u3002\u5b83\u6839\u636e\u7ec6\u5206\u5e02\u573a\u548c\u89d2\u8272\u5b9a\u4e49\u4e86\u4ef7\u503c\uff0c\u56e0\u6b64\u4ed6\u4eec\u6e05\u695a\u5730\u4e86\u89e3\u4ed6\u4eec\u6b63\u5728\u89e3\u51b3\u7684\u95ee\u9898\u4ee5\u53ca\u4ed6\u4eec\u9700\u8981\u4e3a\u6bcf\u79cd\u4ea7\u54c1\u4f20\u8fbe\u7684\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\"><strong><span>\u662f\u65f6\u5019\u91cd\u65b0\u5b9a\u4e49 CDP<\/span><br \/>\n<\/strong><span>\u4e86\uff0c\u6df1\u5165\u7814\u7a76\u7528\u4f8b\uff0c\u5c55\u793a\u5982\u4f55\u5728\u60a8\u7684\u8425\u9500\u4e2d\u63a8\u52a8\u4e2a\u6027\u5316\u548c\u4e92\u8054\u4f53\u9a8c\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/redefining-the-cdp?d=&amp;nc=7013y00000231xiAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_redefining-the-cdp_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><strong><span>\u91c7\u53d6\u4e0b\u4e00\u6b65\u884c\u52a8<\/span><\/strong><\/a><\/p>\n<\/blockquote>\n<h2 id=\"h-use-automation-to-free-up-time-for-smarter-insights\" class=\"wp-block-heading\"><span>\u5229\u7528\u81ea\u52a8\u5316\u6765\u91ca\u653e\u65f6\u95f4\u4ee5\u83b7\u5f97\u66f4\u667a\u80fd\u7684\u89c1\u89e3<\/span><\/h2>\n<p><span>\u5bf9\u8425\u9500\u6570\u636e\u5206\u6790\u6709\u6e05\u6670\u7684\u613f\u666f\u5bf9\u4e8e\u6210\u529f\u7684\u8425\u9500\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u6784\u5efa\u503c\u5f97\u4fe1\u8d56\u7684\u6570\u636e\u57fa\u7840\u662f\u5b9e\u73b0\u8fd9\u4e00\u613f\u666f\u7684\u7b2c\u4e00\u6b65\u3002\u81ea\u52a8\u5316\u53ef\u4ee5\u5904\u7406\u8bf8\u5982\u6536\u96c6\u548c\u7ec6\u5206\u6570\u636e\u4e4b\u7c7b\u7684\u7410\u788e\u4efb\u52a1\uff0c\u8ba9\u60a8\u6e05\u695a\u5730\u4e86\u89e3\u505a\u51fa\u51b3\u7b56\u6240\u9700\u7684\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u8425\u9500\u4eba\u5458\u6b63\u5728\u4f7f\u7528\u00a0\u6280\u672f\u5806\u6808\u4e2d<\/span><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/3rd-marketing-intelligence-report\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u8d8a\u6765\u8d8a\u591a\u7684\u4e0d\u540c\u5e73\u53f0<\/span><\/a><span>\u00a0\u6765\u6295\u653e\u5e7f\u544a\u3001\u5438\u5f15\u5ba2\u6237\u3001\u63d0\u4f9b\u66f4\u597d\u7684\u4f53\u9a8c\u5e76\u6700\u7ec8\u8ba9\u4eba\u4eec\u8f6c\u5316\u3002\u8fd9\u79cd\u590d\u6742\u6027\u901a\u5e38\u4f1a\u5bfc\u81f4\u56e2\u961f\u82b1\u8d39\u592a\u591a\u65f6\u95f4\u8fde\u63a5\u548c\u534f\u8c03\u6570\u636e\u4ee5\u521b\u5efa\u53ef\u9760\u7684\u89c1\u89e3\uff0c\u800c\u4e0d\u662f\u4f18\u5316\u4ed6\u4eec\u7684\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u60a8\u65e0\u9700\u4f9d\u8d56\u4e00\u5806\u6742\u4e71\u65e0\u7ae0\u7684\u5e73\u53f0\uff0c\u53ea\u9700\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/ap\/form\/events\/webinars\/form-rss\/3534360\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u6295\u8d44\u81ea\u52a8\u5316\u6570\u636e\u6cbb\u7406<\/span><\/a><span>\u00a0\uff0c\u8ba9\u60a8\u7684\u56e2\u961f\u6446\u8131\u624b\u52a8\u6570\u636e\u6c47\u603b\u7684\u56f0\u6270\u3002\u8fd9\u5305\u62ec\u7ba1\u7406\u6d3b\u52a8\u547d\u540d\u548c\u5206\u7c7b\u3001\u8ddf\u8e2a\u8981\u6c42\u3001\u6570\u636e\u4ea4\u4ed8\u548c\u8d28\u91cf\u4fdd\u8bc1\u3002<\/span><\/p>\n<p><span>\u5408\u9002\u7684\u8425\u9500\u667a\u80fd\u5e73\u53f0\u53ef\u4ee5\u4fc3\u8fdb\u6570\u636e\u8fde\u63a5\uff0c\u53ea\u9700\u70b9\u51fb\u4e00\u4e0b\uff0c\u65e0\u9700\u7f16\u7801\u3002\u501f\u52a9\u4f7f\u7528\u81ea\u52a8\u5316\u548c\u4eba\u5de5\u667a\u80fd\u7b49\u6280\u672f\u7684\u5e73\u53f0\uff0c\u60a8\u5c06\u51cf\u5c11\u6570\u636e\u51c6\u5907\u65f6\u95f4\uff0c\u800c\u5c06\u66f4\u591a\u65f6\u95f4\u82b1\u5728\u4e0e\u5ba2\u6237\u8054\u7cfb\u4e0a\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u8fde\u63a5\u6570\u636e\u3002\u8425\u9500\u60c5\u62a5\u6709\u52a9\u4e8e\u534f\u8c03\u6570\u636e\uff0c\u4ee5\u521b\u5efa\u4e00\u4e2a\u4e00\u81f4\u7684\u6846\u67b6\uff0c\u4e30\u5bcc\u539f\u59cb\u6570\u636e\uff1a\u5e2e\u52a9\u60a8\u627e\u5230\u53ef\u884c\u7684\u89c1\u89e3\uff0c\u800c\u4e0d\u662f\u8ff7\u5931\u5728\u6570\u636e\u70b9\u7684\u6d77\u6d0b\u4e2d\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u81ea\u52a8\u5206\u7c7b\u7ba1\u7406\u3001\u7075\u6d3b\u7684\u534f\u8c03\u903b\u8f91\u548c\u6574\u4f53\u6570\u636e\u6cbb\u7406\u5de5\u5177\u8fdb\u4e00\u6b65\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<p><span>\u6709\u4e86\u968f\u7740\u6570\u636e\u751f\u6001\u7cfb\u7edf\u7684\u53d8\u5316\u800c\u4e0d\u65ad\u53d1\u5c55\u7684\u7cbe\u786e\u6570\u636e\u57fa\u7840\uff0c\u60a8\u5c06\u66f4\u52a0\u9ad8\u6548\u5730\u884c\u52a8\uff0c\u5e76\u8282\u7701\u65f6\u95f4\u8fdb\u884c\u66f4\u591a\u6d4b\u8bd5\u548c\u5b66\u4e60\u3002\u6700\u7ec8\u7ed3\u679c\uff1f\u51cf\u5c11\u6d6a\u8d39\u5728\u89e3\u8bfb\u4e0d\u51c6\u786e\u7684\u8425\u9500\u6570\u636e\u5206\u6790\u4e0a\u7684\u65f6\u95f4\uff0c\u83b7\u5f97\u66f4\u597d\u7684\u6295\u8d44\u56de\u62a5\uff0c\u5ba2\u6237\u4e5f\u66f4\u52a0\u6ee1\u610f\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-turn-insights-into-outcomes-with-marketing-data-analytics\" class=\"wp-block-heading\"><span>\u5229\u7528\u8425\u9500\u6570\u636e\u5206\u6790\u5c06\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u6210\u679c<\/span><\/h2>\n<p><span>\u901a\u8fc7\u8bbf\u95ee\u8de8\u6e20\u9053\u548c\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/first-party-data-economic-downturn\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u7b2c\u4e00\u65b9\u6570\u636e<\/span><\/a><span>\uff0c\u60a8\u53ef\u4ee5\u8861\u91cf\u6574\u4e2a\u8425\u9500\u5386\u7a0b\u4e2d\u57fa\u4e8e\u5ba2\u6237\u7684\u7ed3\u679c\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u89c1\u89e3\u6765\u5b9e\u73b0\u60a8\u7684\u8425\u9500\u8ba1\u5212\u3002\u4f8b\u5982\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4f18\u5316\u6ce8\u518c\u548c\u8d2d\u4e70\u7b49\u4e0b\u6e38\u7ed3\u679c\uff0c\u800c\u4e0d\u662f\u4e13\u6ce8\u4e8e\u70b9\u51fb\u548c\u6253\u5f00\u7b49\u4e0a\u5c42\u6f0f\u6597\u6307\u6807\u3002<\/span><\/p>\n<p><span>\u6742\u8d27\u8fde\u9501\u5e97 Sobeys \u6b63\u5728\u4f7f\u7528\u5b9a\u6027\u548c\u5b9a\u91cf\u6570\u636e\u6765\u6539\u8fdb\u5176\u8861\u91cf\u5ba2\u6237\u751f\u547d\u5468\u671f\u6210\u529f\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span>Sobeys \u8425\u9500\u4f20\u64ad\u526f\u603b\u88c1 Erika De Haas \u8868\u793a\uff1a\u201c\u6709\u8861\u91cf\u624d\u6709\u5b9e\u73b0\u3002\u968f\u7740\u6211\u4eec\u7ee7\u7eed\u6253\u9020\u4e92\u8054\u7684\u5168\u6e20\u9053\u4f53\u9a8c\uff0c\u57fa\u4e8e\u6211\u4eec\u62e5\u6709\u7684\u6240\u6709\u7b2c\u4e00\u65b9\u6570\u636e\u5efa\u7acb\u6e05\u6670\u7684\u57fa\u51c6\u4e0d\u4ec5\u5bf9\u4e8e\u8fde\u63a5\u6211\u4eec\u7684\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\uff0c\u800c\u4e14\u5bf9\u4e8e\u63a8\u52a8\u5176\u5f71\u54cd\u529b\u548c\u6269\u5927\u6211\u4eec\u7684\u5fe0\u5b9e\u5ba2\u6237\u7fa4\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u201d<\/span><\/p>\n<p><span>Sobeys \u7684\u7b56\u7565\u662f\u5c06\u9500\u552e\u6e20\u9053\u4f5c\u4e3a\u4e00\u79cd\u4e92\u8054\u4f53\u9a8c\uff0c\u6bcf\u6b21\u4e92\u52a8\u90fd\u6709\u52a9\u4e8e\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002\u00a0<\/span><\/p>\n<p><span>\u201c\u5728\u6f0f\u6597\u9876\u7aef\uff0c\u6211\u4eec\u5173\u6ce8\u7684\u662f\u54ea\u4e9b\u60c5\u611f\u5229\u76ca\u4fc3\u4f7f\u52a0\u62ff\u5927\u5bb6\u5ead\u9009\u62e9 Sobeys\u3002\u6211\u4eec\u7814\u7a76\u54c1\u724c\u504f\u597d\uff0c\u6700\u91cd\u8981\u7684\u662f\u54c1\u724c\u6240\u6709\u6743\u548c\u8d44\u4ea7\uff0c\u201dDe Haas \u8bf4\u9053\u3002\u201c\u5f53\u540c\u4e00\u4e2a\u5ba2\u6237\u901a\u8fc7\u6211\u4eec\u7684\u6f0f\u6597\u65f6\uff0c\u6211\u4eec\u4f1a\u5f00\u53d1\u63d0\u4f9b\u66f4\u591a\u529f\u80fd\u5229\u76ca\u7684\u6c9f\u901a\u548c\u4f53\u9a8c\uff0c\u800c\u6210\u529f\u66f4\u591a\u5730\u53d6\u51b3\u4e8e\u4ea4\u6613\u3002\u201d<\/span><\/p>\n<p><span>\u5fb7\u54c8\u65af\u8868\u793a\uff0cSobeys \u7684\u6210\u529f\u6c38\u8fdc\u4ee5\u540c\u4e00\u79cd\u6807\u51c6\u6765\u8861\u91cf\uff1a\u5b83\u662f\u5426\u4e3a\u5bb6\u5ead\u63d0\u4f9b\u4e86\u4ed6\u4eec\u6240\u9700\u7684\u4e1c\u897f\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u7ee7\u7eed\u9009\u62e9 Sobeys \u4f5c\u4e3a\u8d2d\u7269\u573a\u6240\uff1f\u73b0\u5728\uff0c\u8be5\u56e2\u961f\u6709\u4e86\u65b0\u7684\u5de5\u5177\u6765\u5728\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u5b9e\u73b0\u8fd9\u4e00\u6307\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u201c\u5982\u679c\u6211\u4eec\u7684\u5ba2\u6237\u5728\u6f0f\u6597\u9876\u7aef\u4e0e\u6211\u4eec\u7684\u54c1\u724c\u4e92\u52a8\uff0c\u4f46\u5728\u4e2d\u95f4\u9636\u6bb5\u79bb\u5f00\uff0c\u90a3\u4e48\u6211\u4eec\u9700\u8981\u91c7\u53d6\u4e0d\u540c\u7684\u7b56\u7565\uff0c\u8fd9\u4e0e\u4ed6\u4eec\u5728\u4e2d\u95f4\u9636\u6bb5\u4e0e\u6211\u4eec\u7684\u54c1\u724c\u4e92\u52a8\uff0c\u4f46\u5728\u5546\u5e97\u79bb\u5f00\u7684\u60c5\u51b5\u4e0d\u540c\uff0c\u201d\u5979\u8bf4\u3002\u201c\u4ee5\u6574\u4f53\u65b9\u5f0f\u76d1\u63a7\u6211\u4eec\u7684\u6570\u636e\u5c06\u662f\u5173\u952e\uff0c\u786e\u4fdd\u6211\u4eec\u5728\u5ba2\u6237\u4e0e\u6211\u4eec\u5408\u4f5c\u7684\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u5c06\u4ed6\u4eec\u4e0e\u6211\u4eec\u7684\u54c1\u724c\u8054\u7cfb\u8d77\u6765\u3002\u201d\u00a0<\/span><\/p>\n<h2 id=\"h-connect-with-customers-across-your-channels\" class=\"wp-block-heading\"><span>\u901a\u8fc7\u60a8\u7684\u6e20\u9053\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb<\/span><\/h2>\n<p><span>\u4e00\u65e6\u4f60\u5c06\u7b56\u7565\u3001\u81ea\u52a8\u5316\u548c\u6d1e\u5bdf\u5168\u90e8\u6574\u7406\u597d\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u5c06\u5b83\u4eec\u6574\u5408\u5728\u4e00\u8d77\uff0c\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/digital-engagement\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5f00\u59cb\u5728\u6240\u6709\u6e20\u9053\u4e2d\u4ea7\u751f\u4e92\u52a8<\/span><\/a><span>\u00a0\u3002\u8fd9\u79cd\u4e92\u52a8\u4f1a\u4ea7\u751f\u66f4\u591a\u9ad8\u8d28\u91cf\u7684\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u8fd9\u53cd\u8fc7\u6765\u53c8\u4f1a\u5e26\u6765\u66f4\u591a\u7684\u6570\u636e\u5206\u6790\u3001\u66f4\u597d\u7684\u6d1e\u5bdf\uff0c\u751a\u81f3\u5728\u4e0b\u4e00\u8f6e\u4e2d\u4ea7\u751f\u66f4\u597d\u7684\u4e92\u52a8\uff0c\u56e0\u4e3a\u4f60\u7684\u6570\u636e\u5206\u6790\u64cd\u4f5c\u4f1a\u53d1\u5c55\u6210\u4e3a\u81ea\u6211\u5ef6\u7eed\u548c\u81ea\u6211\u5b8c\u5584\u7684\u8425\u9500\u5f3a\u56fd\u3002\u00a0<\/span><\/p>\n<p><span>\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u7b2c\u4e00\u6b65\u662f\u6784\u5efa\u4e92\u8054\u7684\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/interactive-customer-journey-map?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_marketing-data-analytics_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5ba2\u6237\u65c5\u7a0b<\/span><\/a><span>\u00a0\uff0c\u5f15\u5bfc\u6bcf\u4f4d\u5ba2\u6237\u901a\u8fc7\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u6e20\u9053\u8fdb\u884c\u76f8\u5173\u4e92\u52a8\u3002\u8fd9\u5bf9\u4e0d\u540c\u7684\u4f01\u4e1a\u6765\u8bf4\u610f\u5473\u7740\u4e0d\u540c\u7684\u4e8b\u60c5\u2014\u2014\u4e5f\u8bb8\u5bf9\u4f60\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u589e\u52a0\u5ba2\u6237\u6536\u4ef6\u7bb1\u7684\u53c2\u4e0e\u5ea6\uff0c\u6216\u8005\u5728\u5408\u9002\u7684\u65f6\u95f4\u901a\u8fc7\u77ed\u4fe1\u8054\u7cfb\u5230\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span>\u4f46\u65e0\u8bba\u6cbf\u9014\u7684\u5177\u4f53\u6b65\u9aa4\u662f\u4ec0\u4e48\uff0c\u60a8\u90fd\u53ef\u4ee5\u901a\u8fc7\u826f\u597d\u7684\u7b56\u7565\u548c\u5e72\u51c0\u7684\u6570\u636e\u6784\u5efa\u5b8c\u7f8e\u7684\u65c5\u7a0b\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u79cd\u9690\u5f62\u5bfc\u6e38\u4e3a\u60a8\u7684\u5ba2\u6237\u63d0\u4f9b\u5e2e\u52a9\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u5728\u8fd9\u6bb5\u65c5\u7a0b\u4e2d\u901a\u8fc7\u5de7\u5999\u5730\u5728\u5176\u4ed6\u65b9\u9762\u5b9e\u73b0\u81ea\u52a8\u5316\u6765\u53d6\u5f97\u66f4\u5927\u7684\u6210\u529f\u3002\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u800c\u4e0d\u662f Cookie \u53ef\u4ee5\u964d\u4f4e\u8f6c\u5316\u6210\u672c\u3002\u81ea\u52a8\u5316\u66f4\u591a\u57fa\u672c\u7684\u5ba2\u6237\u6c9f\u901a\u53ef\u4ee5\u8282\u7701\u65f6\u95f4\uff0c\u8ba9\u60a8\u7684\u8425\u9500\u4eba\u5458\u817e\u51fa\u65f6\u95f4\u53bb\u505a\u66f4\u591a\u5b8f\u89c2\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e00\u5207\u542c\u8d77\u6765\u4f3c\u4e4e\u5f88\u96be\u7ba1\u7406\uff0c\u4f46\u6709\u4e86\u6b63\u786e\u7684\u667a\u80fd\u62a5\u544a\u548c\u8054\u7f51\u4eea\u8868\u677f\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u5728\u4e00\u4e2a\u5730\u65b9\u8ddf\u8e2a\u6240\u6709\u8fd9\u4e9b\u3002\u5f53\u60a8\u8ba9\u4eba\u5de5\u667a\u80fd\u548c\u81ea\u52a8\u5316\u6d88\u9664\u731c\u6d4b\u65f6\uff0c\u60a8\u53ef\u4ee5\u4ece\u8425\u9500\u6570\u636e\u5206\u6790\u4e2d\u83b7\u5f97\u6700\u5927\u6536\u76ca\uff0c\u8ba9\u60a8\u4e13\u6ce8\u4e8e\u5ba2\u6237\u3002\u00a0<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p 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