{"id":1832,"date":"2025-07-16T07:22:23","date_gmt":"2025-07-15T23:22:23","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1832"},"modified":"2025-07-16T07:39:41","modified_gmt":"2025-07-15T23:39:41","slug":"%e5%a6%82%e4%bd%95%e4%b8%ba%e5%9b%a2%e9%98%9f%e5%92%8c%e5%88%a9%e7%9b%8a%e7%9b%b8%e5%85%b3%e8%80%85%e8%ae%be%e5%ae%9a%e5%92%8c%e7%ae%a1%e7%90%86-ppc-%e6%9c%9f%e6%9c%9b","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1832","title":{"rendered":"\u5982\u4f55\u4e3a\u56e2\u961f\u548c\u5229\u76ca\u76f8\u5173\u8005\u8bbe\u5b9a\u548c\u7ba1\u7406 PPC \u671f\u671b"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u60a8\u662f\u5426\u66fe\u7ecf\u9047\u5230\u8fc7\u5e76\u975e\u6240\u6709\u4eba\u90fd\u610f\u89c1\u4e00\u81f4\u7684\u60c5\u51b5\uff1f<\/span><\/p>\n<p><span>\u8fd9\u79cd\u60c5\u51b5\u5728\u5de5\u4f5c\u573a\u6240\u7ecf\u5e38\u53d1\u751f\uff0c\u901a\u5e38\u662f\u7531\u4e8e\u5229\u76ca\u76f8\u5173\u8005\u4e4b\u95f4\u7684\u4e0d\u540c\u671f\u671b\u5f15\u8d77\u7684\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>\u4ee5\u4e0b\u662f\u8bbe\u5b9a\u548c\u7ba1\u7406PPC<\/span><\/a><span>\u5ba2\u6237\u548c\u4ee3\u7406\u56e2\u961f\u671f\u671b\u7684\u4e00\u4e9b\u65b9\u6cd5\u3002<\/span><\/p>\n<h2 id=\"h-outline-expectations-during-the-sales-process\" class=\"wp-block-heading\"><span>\u6982\u8ff0\u9500\u552e\u8fc7\u7a0b\u4e2d\u7684\u671f\u671b<\/span><\/h2>\n<p><span>\u5728\u4e0e\u5ba2\u6237\u5408\u4f5c\u6216\u9879\u76ee\u5f00\u59cb\u65f6\u8bbe\u5b9a\u671f\u671b\u5bf9\u4e8e\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u5e7f\u544a\u516c\u53f8\u6765\u8bf4\uff0c\u8bbe\u5b9a\u671f\u671b\u7684\u65f6\u95f4\u662f\u5728\u5e7f\u544a\u5546\u6210\u4e3a\u5ba2\u6237\u4e4b\u524d\uff0c\u5373\u5728\u9500\u552e\u8fc7\u7a0b\u4e2d\u3002<\/span><\/p>\n<p><span>\u8ba9\u5ba2\u6237\u4e86\u89e3\u60a8\u7684\u56e2\u961f\u5982\u4f55\u8fd0\u4f5c\u5c06\u6709\u52a9\u4e8e\u4f60\u4eec\u53cc\u65b9\u51b3\u5b9a\u8fd9\u79cd\u5173\u7cfb\u662f\u5426\u5408\u9002\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u60a8\u7684\u4ee3\u7406\u673a\u6784\u662f\u5426\u6709\u8d1f\u8d23\u7ba1\u7406\u5ba2\u6237\u5173\u7cfb\u7684\u5ba2\u6237\u6216\u5a92\u4f53\u4e3b\u7ba1\uff0c\u8fd8\u662f\u7531\u4e2a\u4eba\u4e1a\u52a1\u4e3b\u7ba1\u8d1f\u8d23\u5904\u7406\u5ba2\u6237\u5173\u7cfb\uff1f\u8fd8\u662f\u4e24\u8005\u517c\u800c\u6709\u4e4b\uff1f\u8c01\u662f\u4e3b\u8981\u8054\u7cfb\u4eba\uff1f<\/span><\/p>\n<p><span>\u5728\u8c08\u5224\u65f6\u8981\u6e05\u695a\u4f60\u7684\u56e2\u961f\u901a\u5e38\u5982\u4f55\u8fd0\u4f5c\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/build-maintain-client-trust-agency-431379\"><span>\u5982\u4f55\u5efa\u7acb\u548c\u7ef4\u62a4\u5ba2\u6237\u5bf9\u4f60\u7684\u4ee3\u7406\u673a\u6784\u7684\u4fe1\u4efb<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-agree-on-parameters-in-the-statement-of-work\" class=\"wp-block-heading\"><span>\u5c31\u5de5\u4f5c\u8bf4\u660e\u4e2d\u7684\u53c2\u6570\u8fbe\u6210\u4e00\u81f4<\/span><\/h2>\n<p><span>\u5728\u5de5\u4f5c\u8bf4\u660e\u4e2d\u5217\u51fa\u53c2\u4e0e\u53c2\u6570\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u4f60\u5bf9\u5173\u7cfb\u7684\u53c2\u6570\u548c\u8fd0\u4f5c\u65b9\u5f0f\u4e86\u89e3\u5f97\u8d8a\u6e05\u695a\uff0c\u4f60\u5728\u5b9e\u9645\u5f00\u5c55\u5de5\u4f5c\u65f6\u5c31\u8d8a\u80fd\u66f4\u597d\u5730\u7ba1\u7406\u671f\u671b\u3002<\/span><\/p>\n<h3 id=\"h-agree-on-what-work-will-be-performed\" class=\"wp-block-heading\"><span>\u5c31\u8981\u6267\u884c\u7684\u5de5\u4f5c\u8fbe\u6210\u4e00\u81f4<\/span><\/h3>\n<p><span>\u60a8\u5c06\u4e3a\u5ba2\u6237\u63d0\u4f9b\u54ea\u4e9b\u670d\u52a1\uff1f\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u4ee3\u7406\u670d\u52a1\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ed8\u8d39\u641c\u7d22<\/span><\/li>\n<li><span>\u4ed8\u8d39\u793e\u4ea4<\/span><\/li>\n<li><span>\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span><\/li>\n<li><span>\u7a0b\u5e8f\u5316\u548c\u5c55\u793a\u5e7f\u544a<\/span><\/li>\n<li><span>\u4f20\u7edf\u5a92\u4f53\uff08\u5370\u5237\u5a92\u4f53\u3001\u6237\u5916\u5a92\u4f53\u7b49\uff09<\/span><\/li>\n<li><span>\u7f51\u7ad9\u6216\u767b\u9646\u9875\u9762\u5f00\u53d1<\/span><\/li>\n<li><span>\u5206\u6790<\/span><\/li>\n<li><span>\u6218\u7565\u53d1\u5c55<\/span><\/li>\n<li><span>\u6536\u5165\u8fd0\u8425\/ CRM \u5de5\u4f5c<\/span><\/li>\n<li><span>\u6709\u673a\u793e\u4f1a\u7ba1\u7406<\/span><\/li>\n<li><span>\u521b\u610f\u8bbe\u8ba1<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u53ea\u662f\u90e8\u5206\u5217\u8868\uff01<\/span><\/p>\n<p><span>\u4ee3\u7406\u673a\u6784\u53ef\u4ee5\u63d0\u4f9b\u5404\u79cd\u5404\u6837\u7684\u5e7f\u544a\u548c\u8425\u9500\u670d\u52a1\u3002\u00a0<\/span><\/p>\n<p><span>\u6709\u4e9b\u673a\u6784\u63d0\u4f9b\u4e0a\u8ff0\u670d\u52a1\u7684\u7b56\u7565\u548c\u6267\u884c\uff0c\u6709\u4e9b\u673a\u6784\u4ec5\u63d0\u4f9b\u54a8\u8be2\uff0c\u5ba2\u6237\u8d1f\u8d23\u5b9e\u65bd\u3002\u8bf4\u660e\u60a8\u6253\u7b97\u6267\u884c\u7684\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u5728\u5de5\u4f5c\u8bf4\u660e\u4e2d\u6ca1\u6709\u6e05\u695a\u8bf4\u660e\u60a8\u6b63\u5728\u6267\u884c\u7684\u5de5\u4f5c\uff0c\u5ba2\u6237\u5c06\u4f1a\u8981\u6c42\u60a8\u505a\u60a8\u6ca1\u6709\u914d\u5907\u4eba\u5458\u8d1f\u8d23\u7684\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u660e\u786e\u8bf4\u660e\u54ea\u4e9b\u5728\u8303\u56f4\u5185\uff0c\u54ea\u4e9b\u4e0d\u5728\u8303\u56f4\u5185\u3002\u8be6\u7ec6\u8bf4\u660e\u3002<\/span><\/p>\n<p><span>\u5728\u5de5\u4f5c\u8bf4\u660e\u4e2d\u5217\u51fa\u6240\u6709\u53ef\u80fd\u7684\u60c5\u51b5\u662f\u4e0d\u53ef\u80fd\u7684\uff0c\u56e0\u6b64\u660e\u786e\u4ee3\u7406\u673a\u6784\u5c06\u5904\u7406\u7684\u670d\u52a1\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u544a\u8bc9\u5ba2\u6237\u54ea\u4e9b\u5de5\u4f5c\u5728\u8303\u56f4\u5185\uff0c\u5e76\u660e\u786e\u8bf4\u660e\u5176\u4ed6\u4efb\u4f55\u5de5\u4f5c\u8d85\u51fa\u8303\u56f4\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u60a8\u5c06\u7ba1\u7406\u591a\u5c11\u4e2a\u4ed8\u8d39\u6216\u81ea\u7136\u641c\u7d22\u641c\u7d22\u5f15\u64ce\uff1f\u60a8\u5c06\u5728\u591a\u5c11\u4e2a\u793e\u4ea4\u5f15\u64ce\u4e0a\u6295\u653e\u5e7f\u544a\uff1f\u54ea\u4e9b\uff1f\u662f\u5426\u5305\u62ec\u5206\u6790\u670d\u52a1\uff1f\u5982\u679c\u6ca1\u6709\uff0c\u8c01\u8d1f\u8d23\u6545\u969c\u6392\u9664\uff1fCRM \u600e\u4e48\u6837\uff1f<\/span><\/p>\n<p><span>\u5bf9\u4e8e B2B \u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u5728\u6700\u521d\u7684\u7f51\u7ad9\u7ebf\u7d22\u548c\u4e0b\u5c42\u6e20\u9053 CRM \u64cd\u4f5c\u4e4b\u95f4\u5efa\u7acb\u95ed\u73af\u662f\u96be\u9898\u4e2d\u7684\u4e00\u4e2a\u91cd\u8981\u90e8\u5206\u3002\u60a8\u51c6\u5907\u63d0\u4f9b\u8fd9\u4e9b\u670d\u52a1\u5417\uff1f\u8fd8\u662f\u5ba2\u6237\u5c06\u8d1f\u8d23\u8fd9\u9879\u5de5\u4f5c\uff1f<\/span><\/p>\n<p><span>\u767b\u9646\u9875\u9762\u7684\u4f18\u5316\u548c\u5f00\u53d1\u4e5f\u662f\u5982\u6b64\u3002<\/span><\/p>\n<p><span>\u65e0\u6cd5\u521b\u5efa\u4f18\u5316\u7684\u767b\u5f55\u9875\u9762\u53ef\u80fd\u4f1a\u963b\u788d\u6027\u80fd\uff0c\u6700\u7ec8\u4f1a\u6bc1\u6389\u60a8\u4e0e\u5ba2\u6237\u7684\u5173\u7cfb\u3002\u660e\u786e\u8c01\u5e94\u627f\u62c5\u8fd9\u4e00\u8d23\u4efb\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u6982\u8ff0\u8c01\u8d1f\u8d23 CRO \u548c\u767b\u9646\u9875\u9762\u4f18\u5316\uff0c\u60a8\u53ef\u4ee5\u5e2e\u52a9\u907f\u514d\u65e5\u540e\u7684\u5931\u671b\u3002<\/span><\/p>\n<h3 id=\"h-meeting-and-reporting-cadences\" class=\"wp-block-heading\"><span>\u4f1a\u8bae\u548c\u62a5\u544a\u8282\u594f<\/span><\/h3>\n<p><span>\u9500\u552e\u8fc7\u7a0b\u4e2d\u8981\u5904\u7406\u7684\u5ba2\u6237\u670d\u52a1\u7684\u53e6\u4e00\u4e2a\u65b9\u9762\u662f\u4ea4\u4ed8\u6210\u679c\u548c\u8282\u594f\u3002<\/span><\/p>\n<p><span>\u60a8\u591a\u4e45\u4f1a\u4e0e\u5ba2\u6237\u89c1\u9762\u4e00\u6b21\uff1f\u4f1a\u8bae\u662f\u5728\u7ebf\u4e3e\u884c\u8fd8\u662f\u4eb2\u81ea\u4e3e\u884c\uff1f\u4ee3\u7406\u673a\u6784\u7684\u54ea\u4e9b\u4eba\u5c06\u51fa\u5e2d\uff1f<\/span><\/p>\n<p><span>\u4f1a\u8bae\u53ef\u80fd\u4f1a\u6d6a\u8d39\u5927\u91cf\u65f6\u95f4\uff0c\u4f46\u4e5f\u662f\u5fc5\u8981\u7684\u3002\u8981\u6df1\u601d\u719f\u8651\u5982\u4f55\u8ba9\u4f1a\u8bae\u5bf9\u4ee3\u7406\u673a\u6784\u548c\u5ba2\u6237\u90fd\u66f4\u6709\u6548\u7387\u3002<\/span><\/p>\n<p><span>\u62a5\u544a\u662f\u5de5\u4f5c\u8bf4\u660e\u4e2d\u8981\u89e3\u51b3\u7684\u53e6\u4e00\u4e2a\u53ef\u4ea4\u4ed8\u6210\u679c\u3002<\/span><\/p>\n<p><span>\u5c06\u63d0\u4f9b\u54ea\u4e9b\u7c7b\u578b\u7684\u62a5\u544a\u4ee5\u53ca\u9891\u7387\u5982\u4f55\uff1f\u60a8\u5c06\u4f7f\u7528 Looker \u4eea\u8868\u677f\u3001PowerPoint \u62a5\u544a\u3001QBR \u8fd8\u662f\u4e09\u8005\u90fd\u4f7f\u7528\uff1f\u60a8\u5c06\u5982\u4f55\u5904\u7406\u4e34\u65f6\u62a5\u544a\uff1f<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/effective-ppc-reporting-analysis-431134\"><span>\u6709\u6548\u7684 PPC \u62a5\u544a\u548c\u5206\u6790\u7684 3 \u4e2a\u6b65\u9aa4<\/span><\/a><\/em><\/strong><\/p>\n<h3 id=\"h-response-times-and-client-communications\" class=\"wp-block-heading\"><span>\u54cd\u5e94\u65f6\u95f4\u548c\u5ba2\u6237\u6c9f\u901a<\/span><\/h3>\n<p><span>\u60a8\u8fd8\u9700\u8981\u5c31\u5ba2\u6237\u6c9f\u901a\u8fbe\u6210\u4e00\u81f4\u3002<\/span><\/p>\n<p><span>\u5982\u4f55\u5904\u7406\u65e5\u5e38\u6c9f\u901a\uff1f\u60a8\u4f1a\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u3001Slack \u6216 Teams \u7b49\u5373\u65f6\u901a\u8baf (IM) \u5e73\u53f0\u3001Asana \u6216 Trello \u7b49\u9879\u76ee\u7ba1\u7406\u5e73\u53f0\uff0c\u8fd8\u662f\u6240\u6709\u8fd9\u4e9b\u7684\u7ec4\u5408\uff1f\u00a0<\/span><\/p>\n<p><span>\u9884\u8ba1\u54cd\u5e94\u65f6\u95f4\u662f\u600e\u6837\u7684\uff1f<\/span><\/p>\n<p><span>\u4f7f\u7528 IM \u4e0e\u5ba2\u6237\u6c9f\u901a\u7684\u4e00\u4e2a\u7f3a\u9677\u662f\u6bcf\u4e2a\u4eba\u90fd\u5f00\u59cb\u671f\u5f85\u5373\u65f6\u56de\u590d\u3002\u8fd9\u5bf9\u4efb\u4f55\u4eba\u6765\u8bf4\u90fd\u662f\u4e0d\u53ef\u884c\u4e14\u6ca1\u6709\u6548\u7387\u7684\u3002<\/span><\/p>\n<p><span>\u4e0e\u60a8\u7684\u5ba2\u6237\u8fbe\u6210\u534f\u8bae\uff0c\u5728 24 \u5c0f\u65f6\u5185\u56de\u590d\u5e38\u89c4\u901a\u4fe1\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u7d27\u6025\u6d88\u606f\uff0c6 \u5c0f\u65f6\u7684\u56de\u590d\u65f6\u95f4\u53ef\u80fd\u662f\u5408\u7406\u7684\u3002\u63d0\u524d\u540c\u610f\u8fd9\u4e00\u70b9 &#8211; \u8fd9\u6837\u5c31\u4e0d\u4f1a\u6709\u4eba\u5931\u671b\u3002<\/span><\/p>\n<p><span>\u4e5f\u8bf7\u8003\u8651\u4e00\u4e0b\u4ee5\u540e\u641c\u7d22\u76f8\u5173\u901a\u4fe1\u4f1a\u6709\u591a\u4e48\u5bb9\u6613\u3002<\/span><\/p>\n<p><span>\u6211\u53d1\u73b0\u5728 Slack \u4e2d\u67e5\u627e\u6d88\u606f\u548c\u4e3b\u9898\u6bd4\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u56f0\u96be\u5f97\u591a\uff0c\u5c3d\u7ba1 Slack \u66f4\u5bb9\u6613\u7ec4\u7ec7\u5230\u5404\u4e2a\u9891\u9053\u3002\u6bcf\u79cd\u65b9\u5f0f\u90fd\u6709\u4f18\u70b9\u548c\u7f3a\u70b9\uff01\u5728\u4e0e\u5ba2\u6237\u63a5\u89e6\u4e4b\u524d\u8bf7\u4ed4\u7ec6\u8003\u8651\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<h3 id=\"h-account-staffing\" class=\"wp-block-heading\"><span>\u5e10\u6237\u4eba\u5458\u914d\u7f6e<\/span><\/h3>\n<p><span>\u6bcf\u4efd\u5de5\u4f5c\u8bf4\u660e\u90fd\u5e94\u5305\u62ec\u4eba\u5458\u914d\u7f6e\u8ba1\u5212\u3002\u60a8\u65e0\u9700\u5217\u51fa\u59d3\u540d\uff0c\u4f46\u8981\u5217\u51fa\u89d2\u8272\u4ee5\u53ca\u6bcf\u4e2a\u89d2\u8272\u5206\u914d\u7ed9\u5de5\u4f5c\u7684\u65f6\u95f4\u767e\u5206\u6bd4\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5927\u578b\u4ed8\u8d39\u641c\u7d22\u5e10\u6237\u7684\u4eba\u5458\u914d\u7f6e\u53ef\u80fd\u5982\u4e0b\u6240\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8463\u4e8b \u2013 5%<\/span><\/li>\n<li><span>\u7ecf\u7406 \u2013 50%<\/span><\/li>\n<li><span>\u5206\u6790\u5e08 \u2013 25%<\/span><\/li>\n<\/ul>\n<p><span>\u660e\u786e\u89d2\u8272\u548c\u767e\u5206\u6bd4\u5206\u914d\u6709\u52a9\u4e8e\u5ba2\u6237\u4e86\u89e3\u8c01\u662f\u4ed6\u4eec\u7684\u5173\u952e\u8054\u7cfb\u4eba\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5c06\u82b1\u591a\u5c11\u65f6\u95f4\u5904\u7406\u8be5\u5e10\u6237\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/client-onboarding-and-offboarding-the-ppc-agencys-guide-436905\"><span>\u5ba2\u6237\u5165\u804c\u548c\u79bb\u804c\uff1aPPC \u673a\u6784\u6307\u5357<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-dealing-with-unexpected-issues\" class=\"wp-block-heading\"><span>\u5904\u7406\u610f\u5916\u95ee\u9898<\/span><\/h2>\n<p><span>\u5e10\u6237\u53ef\u80fd\u4f1a\u51fa\u73b0\u65e0\u6cd5\u9884\u6599\u7684\u6311\u6218\u3002\u4e5f\u8bb8\u5ba2\u6237\u7684\u8f6c\u5316\u8ddf\u8e2a\u4e2d\u65ad\uff0c\u6216\u8005\u4ed6\u4eec\u9700\u8981\u5e2e\u52a9\u542f\u52a8\u767b\u5f55\u9875\u9762\uff0c\u800c\u8fd9\u4e9b\u901a\u5e38\u662f\u4ed6\u4eec\u81ea\u5df1\u53ef\u4ee5\u5904\u7406\u7684\u4e8b\u60c5\u3002\u00a0<\/span><\/p>\n<p><span>\u5728 SOW \u4e2d\u6982\u8ff0\u5982\u4f55\u5904\u7406\u901a\u5e38\u8d85\u51fa\u8303\u56f4\u7684\u95ee\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u4f60\u4eec\u4f1a\u6309\u5c0f\u65f6\u6536\u8d39\u5417\uff1f\u662f\u5426\u9700\u8981\u53d8\u66f4\u5355\u6216\u65b0\u7684 SOW\uff1f\u00a0<\/span><\/p>\n<p><span>\u597d\u7684\u4e2d\u4ecb\u673a\u6784\u901a\u5e38\u4f1a\u65e0\u507f\u63d0\u4f9b\u5e2e\u52a9\u3002\u8fd9\u662f\u6210\u4e3a\u4f18\u79c0\u5546\u4e1a\u4f19\u4f34\u7684\u5fc5\u5907\u7d20\u8d28\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u5982\u6b64\uff0c\u5bf9\u8d85\u51fa\u8303\u56f4\u7684\u5de5\u4f5c\u8bbe\u5b9a\u671f\u671b\u503c\u4ee5\u786e\u4fdd\u5408\u4f5c\u4ecd\u7136\u6709\u5229\u53ef\u56fe\u4ecd\u7136\u5f88\u91cd\u8981\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-managing-expectations-during-the-engagement\" class=\"wp-block-heading\"><span>\u5728\u53c2\u4e0e\u671f\u95f4\u7ba1\u7406\u671f\u671b<\/span><\/h2>\n<p><span>\u5408\u540c\u7b7e\u4e86\uff0c\u5de5\u4f5c\u5c31\u5f00\u59cb\u4e86\uff01<\/span><\/p>\n<p><span>\u73b0\u5728\u662f\u7ba1\u7406\u9884\u671f\u7684\u65f6\u5019\u4e86\u3002<\/span><\/p>\n<p><span>\u5728\u542f\u52a8\u7535\u8bdd\u4f1a\u8bae\u6216\u4f1a\u8bae\u4e0a\u5236\u5b9a\u4ea4\u6218\u89c4\u5219\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u5f3a\u8c03\u6c9f\u901a\u65b9\u5f0f\u3001\u4f1a\u8bae\u8282\u594f\u3001\u5468\u8f6c\u65f6\u95f4\u548c\u5176\u4ed6\u5173\u952e\u670d\u52a1\u6c34\u5e73\u534f\u8bae (SLA)\u3002\u83b7\u5f97\u5ba2\u6237\u540c\u610f\u548c\u53cc\u65b9\u8ba4\u53ef\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u83b7\u5f97\u6240\u6709\u4eba\u8ba4\u540c\u7684\u6709\u6548\u65b9\u6cd5\u662f\u5728\u542f\u52a8\u4eea\u5f0f\u4e0a\u7528\u767d\u677f\u5199\u4e0b\u89c4\u5219\uff0c\u65e0\u8bba\u662f\u865a\u62df\u7684\u8fd8\u662f\u9762\u5bf9\u9762\u7684\u3002\u7136\u540e\uff0c\u82b1\u65f6\u95f4\u8ba8\u8bba\u89c4\u5219\u5e76\u542c\u53d6\u6240\u6709\u89c2\u70b9\u3002<\/span><\/p>\n<p><span>\u613f\u610f\u6dfb\u52a0\u60a8\u6700\u521d\u53ef\u80fd\u6ca1\u6709\u60f3\u5230\u7684\u9879\u76ee\uff0c\u6216\u8fdb\u884c\u8c03\u6574\u4ee5\u6ee1\u8db3\u6bcf\u4e2a\u4eba\u7684\u9700\u6c42\u3002\u53ea\u9700\u786e\u4fdd\u60a8\u4ecd\u80fd\u5728\u540c\u610f\u7684\u65f6\u95f4\u5185\u4ea4\u4ed8\u5373\u53ef\u3002<\/span><\/p>\n<p><span>\u4e00\u65e6\u60a8\u786e\u5b9a\u4e86\u89c4\u5219\uff0c\u5c31\u5c06\u5176\u5206\u53d1\u7ed9\u6240\u6709\u5229\u76ca\u76f8\u5173\u8005\u3002<\/span><\/p>\n<p><span>\u6211\u66fe\u4f9b\u804c\u7684\u4e00\u5bb6\u4ee3\u7406\u673a\u6784\u5c06\u53c2\u4e0e\u89c4\u5219\u6253\u5370\u51fa\u6765\u5e76\u8d34\u5728\u6bcf\u4e00\u4f4d\u5ba2\u6237\u8eab\u4e0a\u3002\u4ed6\u4eec\u4e0e\u8d1f\u8d23\u8be5\u5e10\u6237\u7684\u6240\u6709\u4eba\uff08\u5305\u62ec\u5185\u90e8\u4eba\u5458\u548c\u5ba2\u6237\u65b9\uff09\u5206\u4eab\u4e86\u4e00\u4efd\u526f\u672c\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u8fd9\u5728 2024 \u5e74\u542c\u8d77\u6765\u53ef\u80fd\u6709\u4e9b\u53e4\u602a\uff0c\u4f46\u5b83\u5374\u662f\u6709\u6548\u7684\u2014\u2014\u5229\u76ca\u76f8\u5173\u8005\u53ef\u4ee5\u5c06\u5b9e\u7269\u63d0\u9192\u653e\u5728\u81ea\u5df1\u7684\u529e\u516c\u684c\u4e0a\uff0c\u5e76\u968f\u65f6\u8f7b\u677e\u67e5\u770b\u3002<\/span><\/p>\n<p><span>\u4ea4\u6218\u89c4\u5219\u4e5f\u53ef\u4ee5\u4ee5\u5728\u7ebf\u6587\u6863\u7684\u5f62\u5f0f\u4fdd\u5b58\uff0c\u5e76\u56fa\u5b9a\u5728 Slack \u6216 Teams \u9891\u9053\u4e0a\u3002<\/span><\/p>\n<p><span>\u5fc5\u987b\u91cd\u7533\u7684\u662f\uff0c\u83b7\u5f97\u6bcf\u4e2a\u4eba\u7684\u8ba4\u540c\u662f\u5173\u952e\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/fs.blog\/how-to-win-friends-and-influence-people\/\" target=\"_blank\" rel=\"noopener\"><span>\u6234\u5c14\u00b7\u5361\u8010\u57fa\u5728\u300a\u5982\u4f55\u8d62\u5f97\u670b\u53cb\u548c\u5f71\u54cd\u4ed6\u4eba<\/span><\/a><span>\u300b\u4e2d\u63d0\u51fa\u7684\u539f\u5219\u4e4b\u4e00\u662f\u201c\u8ba9\u5bf9\u65b9\u611f\u89c9\u5230\u8fd9\u4e2a\u60f3\u6cd5\u662f\u4ed6\u6216\u5979\u7684\u201d\u3002<\/span><\/p>\n<p><span>\u5728\u5236\u5b9a\u4e0e\u5ba2\u6237\u4ea4\u5f80\u7684\u89c4\u5219\u65f6\uff0c\u8bb0\u4f4f\u8fd9\u4e00\u539f\u5219\u5f88\u91cd\u8981\u3002\u5982\u679c\u5ba2\u6237\u53c2\u4e0e\u5236\u5b9a\u89c4\u5219\uff0c\u4ed6\u4eec\u5c31\u66f4\u6709\u53ef\u80fd\u9075\u5b88\u89c4\u5219\u3002\u00a0<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/retain-clients-ppc-435181\"><span>\u5982\u4f55\u5728 PPC \u4e2d\u7559\u4f4f\u5ba2\u6237<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-how-to-deal-with-issues-during-the-engagement\" class=\"wp-block-heading\"><span>\u5982\u4f55\u5904\u7406\u8ba2\u5a5a\u671f\u95f4\u7684\u95ee\u9898<\/span><\/h2>\n<p><span>\u4e0d\u53ef\u907f\u514d\u7684\u662f\uff0c\u5728\u5408\u4f5c\u8fc7\u7a0b\u4e2d\u4f1a\u51fa\u73b0\u4e00\u4e9b\u9700\u8981\u5ba1\u67e5 SOW \u7684\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u5ba2\u6237\u53ef\u80fd\u4f1a\u8981\u6c42\u4e3e\u884c\u6bd4\u5408\u540c\u89c4\u5b9a\u7684\u66f4\u591a\u7684\u4f1a\u8bae\u3002<\/span><\/p>\n<p><span>\u6216\u8005\u4ed6\u4eec\u5f00\u59cb\u200b\u200b\u671f\u671b\u60a8\u4ea4\u4ed8\u7684\u5de5\u4f5c\u80fd\u6709\u66f4\u5feb\u7684\u5b8c\u6210\u65f6\u95f4\u3002<\/span><\/p>\n<p><span>\u8fd9\u5f88\u68d8\u624b\uff0c\u56e0\u4e3a\u4e00\u65b9\u9762\uff0c\u4f60\u60f3\u5c3d\u4e00\u5207\u52aa\u529b\u8ba9\u4f60\u7684\u5ba2\u6237\u6ee1\u610f\u3002<\/span><\/p>\n<p><span>\u53e6\u4e00\u65b9\u9762\uff0c\u60a8\u7684\u4ee3\u7406\u673a\u6784\u9700\u8981\u76c8\u5229\u3002<\/span><\/p>\n<p><span>\u4ed4\u7ec6\u8003\u8651\u662f\u5426\u5e94\u8be5\u6ee1\u8db3\u5ba2\u6237\u7684\u8981\u6c42\u6216\u62d2\u7edd\u3002<\/span><\/p>\n<p><span>\u6bcf\u79cd\u65b9\u6cd5\u90fd\u6709\u4f18\u70b9\u548c\u7f3a\u70b9\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u5df2\u7ecf\u5728\u5408\u540c\u8fc7\u7a0b\u4e2d\u5236\u5b9a\u4e86\u57fa\u672c\u89c4\u5219\u548c SLA\uff0c\u90a3\u4e48\u6e29\u548c\u5730\u63d0\u9192\u5ba2\u6237\u60a8\u540c\u610f\u7684\u5185\u5bb9\u5e76\u6ca1\u6709\u9519\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u901a\u5e38\u4f1a\u8bf4\uff1a\u201c\u6211\u4eec\u4e86\u89e3\u8fd9\u6b21\u53d1\u5e03\u5bf9\u60a8\u7684\u4e1a\u52a1\u6709\u591a\u91cd\u8981\u3002\u6211\u4eec\u7684\u5408\u540c\u89c4\u5b9a\u65b0\u6d3b\u52a8\u7684\u53d1\u5e03\u9700\u8981 5 \u5929\u7684\u65f6\u95f4\u3002\u8003\u8651\u5230\u8fd9\u6b21\u6d3b\u52a8\u7684\u7d27\u6025\u65f6\u95f4\uff0c\u6211\u4eec\u53ef\u4ee5\u4e89\u53d6\u5728 2 \u5929\u5185\u5b8c\u6210\u3002\u4e3a\u4e86\u914d\u5408\u8fd9\u4e00\u5de5\u4f5c\uff0c\u6211\u4eec\u5fc5\u987b\u91cd\u65b0\u5b89\u6392\u60a8\u7684\u5176\u4ed6\u5de5\u4f5c\uff0c\u6211\u4eec\u5f88\u4e50\u610f\u8fd9\u6837\u505a\uff0c\u4ee5\u5e2e\u52a9\u60a8\u5b9e\u73b0\u76ee\u6807\u3002\u201d<\/span><\/p>\n<p><span>\u8fd9\u6837\u7684\u58f0\u660e\u4f1a\u4ea7\u751f\u591a\u79cd\u6548\u679c\u3002<\/span><\/p>\n<ul 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href=\"https:\/\/searchengineland.com\/build-ppc-client-relationships-tips-436315\"><span>\u5efa\u7acb PPC \u5ba2\u6237\u5173\u7cfb\u7684 6 \u4e2a\u6280\u5de7<\/span><\/a><\/em><\/strong><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60a8\u662f\u5426\u66fe\u7ecf\u9047\u5230\u8fc7\u5e76\u975e\u6240\u6709\u4eba\u90fd\u610f\u89c1\u4e00\u81f4\u7684\u60c5\u51b5\uff1f \u8fd9\u79cd\u60c5\u51b5\u5728\u5de5\u4f5c\u573a\u6240\u7ecf\u5e38\u53d1\u751f\uff0c\u901a\u5e38\u662f\u7531\u4e8e\u5229\u76ca\u76f8\u5173\u8005\u4e4b\u95f4\u7684\u4e0d\u540c\u671f\u671b\u5f15 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