{"id":1830,"date":"2025-07-16T02:05:18","date_gmt":"2025-07-15T18:05:18","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1830"},"modified":"2025-07-16T02:10:08","modified_gmt":"2025-07-15T18:10:08","slug":"%e6%8f%90%e5%8d%87%e8%87%aa%e9%80%82%e5%ba%94%e6%90%9c%e7%b4%a2%e5%b9%bf%e5%91%8a%e6%95%88%e6%9e%9c%e7%9a%84-7-%e7%a7%8d%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1830","title":{"rendered":"\u63d0\u5347\u81ea\u9002\u5e94\u641c\u7d22\u5e7f\u544a\u6548\u679c\u7684 7 \u79cd\u65b9\u6cd5"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u867d\u7136\u8c37\u6b4c\u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-responsive-search-ads-383941\"><span>\u81ea\u9002\u5e94\u641c\u7d22\u5e7f\u544a<\/span><\/a><span>(RSA) \u4e0e\u8fc7\u53bb\u7684\u7b80\u5355\u6587\u5b57\u5e7f\u544a\u76f8\u6bd4\u5df2\u7ecf\u6709\u4e86\u5f88\u5927\u7684\u8fdb\u6b65\uff0c\u4f46\u4ecd\u6709\u5927\u91cf\u673a\u4f1a\u8fdb\u884c\u4f18\u5316\u5e76\u5c06\u60a8\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u6548\u679c\u63d0\u5347\u5230\u65b0\u7684\u9ad8\u5ea6\u3002<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u4e03\u79cd\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u7b56\u7565\uff0c\u8fd9\u4e9b\u7b56\u7565\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u5347 Google \u81ea\u9002\u5e94\u641c\u7d22\u5e7f\u544a\u7684\u6548\u679c\u3002<\/span><\/p>\n<h2 id=\"h-1-less-is-sometimes-more\" class=\"wp-block-heading\"><span>1. \u5c11\u5373\u662f\u591a<\/span><\/h2>\n<p><span>\u6211\u4eec\u5728\u8fd9\u91cc\u4ece\u6982\u5ff5\u800c\u4e0d\u662f\u529f\u80fd\u5f00\u59cb\uff0c\u4f46\u4ec5\u4ec5\u56e0\u4e3a\u60a8\u53ef\u4ee5\u6dfb\u52a0 15 \u4e2a\u6807\u9898\u548c 4 \u4e2a\u63cf\u8ff0\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u4e5f\u5e94\u8be5\u586b\u5145\u6240\u6709\u8fd9\u4e9b\u4f4d\u7f6e\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u539f\u56e0\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u53ef\u4ee5\u4f7f\u7528\u586b\u5145\u5185\u5bb9\u7a00\u91ca\u5173\u952e\u7684 USP\uff0c\u53ea\u662f\u4e3a\u4e86\u63d0\u9ad8\u5e7f\u544a\u5f3a\u5ea6\uff08\u800c\u4e0d\u662f\u8d28\u91cf\u6307\u6807\uff09\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u901a\u5e38\uff0c\u60a8\u4f1a\u5c1d\u8bd5\u5220\u9664\u7f51\u7ad9\u5185\u5bb9\uff0c\u4ee5\u8fbe\u5230\u6807\u9898\u4e24\u4f4d\u6570\u3002<\/span><\/li>\n<li><span>\u4f46\u662f\uff0c\u6dfb\u52a0\u7684\u526f\u672c\u8d8a\u591a\uff0c\u663e\u793a\u7684\u4e3b\u8981\u4fe1\u606f\u5c31\u8d8a\u5c11\u3002\u59cb\u7ec8\u8ffd\u6c42\u8d28\u91cf\u800c\u975e\u6570\u91cf\uff0c\u5e76\u62b5\u5236 Google \u6dfb\u52a0\u66f4\u591a\u5185\u5bb9\u7684\u538b\u529b\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>RSA \u4e2d\u4f7f\u7528\u7684\u6807\u9898\/\u63cf\u8ff0\u8d8a\u591a\uff0cGoogle \u7b97\u6cd5\u53ef\u4f7f\u7528\u7684\u5e7f\u544a\u53d8\u4f53\u5c31\u8d8a\u591a\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u5bf9\u4e8e\u62e5\u6709\u5927\u7b14\u9884\u7b97\u548c\u5927\u7b14\u4ea4\u6613\u91cf\u7684\u5e7f\u544a\u7cfb\u5217\u548c\u5e7f\u544a\u7ec4\u6765\u8bf4\uff0c\u8fd9\u90fd\u662f\u975e\u5e38\u597d\u7684\u3002<\/span><\/li>\n<li><span>\u4e0d\u8fc7\uff0c\u5bf9\u4e8e\u5173\u952e\u8bcd\u9700\u6c42\u8f83\u5c0f\u7684\u5c0f\u578b\u5e7f\u544a\u7cfb\u5217\uff0cGoogle \u548c Bing\uff08\u5c24\u5176\u662f Bing\uff09\u5c06\u6ca1\u6709\u8db3\u591f\u7684\u5c55\u793a\u6b21\u6570\u6765\u8fd0\u884c\u6240\u6709\u53ef\u80fd\u7684\u5e7f\u544a\u53d8\u4f53\u8db3\u591f\u591a\u6b21\u4ee5\u83b7\u5f97\u786e\u5207\u7684\u7ed3\u679c\u3002<\/span><\/li>\n<li><span>\u5b66\u4e60\u671f\u5c06\u6301\u7eed\u8fdb\u884c\uff0c\u6027\u80fd\u6d1e\u5bdf\u5c06\u6709\u9650\u3002\u60a8\u662f\u5426\u66fe\u7ecf\u68c0\u67e5\u8fc7 RSA \u7684\u5e7f\u544a\u8d44\u4ea7\u62a5\u544a\u5e76\u770b\u5230\u201c\u5f85\u5904\u7406\u201d\uff1f\u8fd9\u5c31\u662f\u539f\u56e0\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u8f83\u5c11\u7684\u6807\u9898\u548c\u63cf\u8ff0\u4e5f\u80fd\u4e3a\u60a8\u63d0\u4f9b\u66f4\u597d\u7684\u8303\u56f4\u6765\u8fdb\u884c\u624b\u52a8\u6d4b\u8bd5\uff0c\u56e0\u4e3a\u6e38\u620f\u4e2d\u7684\u53d8\u5316\u8f83\u5c11\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u7531\u4e8e\u4e0a\u8ff0\u89c2\u70b9\u9002\u7528\u4e8e Google \u81ea\u52a8\u5316\u6d4b\u8bd5\uff0c\u56e0\u6b64\u5b83\u4e5f\u9002\u7528\u4e8e\u6211\u4eec\u6267\u884c\u7684 A\/B \u6d4b\u8bd5\uff0c\u6211\u4eec\u5c06\u5f88\u5feb\u8be6\u7ec6\u4ecb\u7ecd\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"h-2-keyword-insertion-nbsp\" class=\"wp-block-heading\"><span>2. \u5173\u952e\u8bcd\u63d2\u5165\u00a0<\/span><\/h2>\n<p><span>\u8fd9\u662f\u4e00\u79cd\u975e\u5e38\u6709\u7528\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u8ba9\u60a8\u7684\u5e7f\u544a\u66f4\u5177\u76f8\u5173\u6027\u5e76\u63d0\u9ad8\u8d28\u91cf\u5f97\u5206\u3002\u5e94\u7528\u540e\uff0cGoogle \u4f1a\u4f7f\u7528\u89e6\u53d1\u5e7f\u544a\u7684\u641c\u7d22\u8bcd\u586b\u5145 RSA\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u8fd8\u53ef\u4ee5\u5728\u5173\u952e\u5b57\u63d2\u5165\u4e4b\u524d\u548c\u4e4b\u540e\u6dfb\u52a0\u6587\u6848\uff0c\u4ee5\u5b9a\u5236\u4fe1\u606f\u3002\u4f8b\u5982\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u7684\u6807\u9898\u53ef\u4ee5\u662f\u201c\u7acb\u5373\u8d2d\u4e70{\u5173\u952e\u8bcd\u63d2\u5165\uff1a{\u8010\u514b\u8dd1\u978b}\u201d\u3002<\/span><\/li>\n<li><span>\u8be5\u5173\u952e\u8bcd\u5c06\u51fa\u73b0\u5728\u201c\u8d2d\u4e70\u201d\u548c\u201c\u4eca\u5929\u201d\u4e4b\u95f4\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u89e6\u53d1\u7684\u5173\u952e\u5b57\u8d85\u51fa\u5b57\u7b26\u6570\u9650\u5236\uff0cGoogle \u5c06\u4f7f\u7528\u60a8\u6dfb\u52a0\u7684\u540e\u5907\u6587\u6848\uff0c\u5373\u4e0a\u4f8b\u4e2d\u7684\u201c\u8010\u514b\u8dd1\u978b\u201d\u3002\u00a0<\/span><\/p>\n<p><span>\u5b83\u4e0d\u5e94\u8be5\u5728\u4efb\u4f55\u60c5\u51b5\u4e0b\u90fd\u4f7f\u7528\uff0c\u56e0\u4e3a\u8fc7\u5ea6\u4f7f\u7528\u4f1a\u9020\u6210\u6df7\u4e71\u3002\u800c\u4e14\u5e7f\u544a\u9605\u8bfb\u8d77\u6765\u53ef\u80fd\u4e0d\u592a\u597d\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u5bf9\u4e8e\u5305\u542b\u66f4\u591a\u5173\u952e\u8bcd\u7684\u5408\u5e76\u5e7f\u544a\u7ec4\u5c24\u5176\u5982\u6b64\u3002\u968f\u7740\u66f4\u591a\u5173\u952e\u8bcd\u51fa\u73b0\u5728\u5173\u952e\u8bcd\u63d2\u5165\u4e2d\uff0c\u63a7\u5236\u529b\u4f1a\u964d\u4f4e\u3002<\/span><\/p>\n<p><span>\u989d\u5916\u8b66\u544a\uff1a<\/span><strong><span>\u5207\u52ff<\/span><\/strong><span>\u5c06\u5176\u7528\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u5b57\u6d3b\u52a8\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-3-countdown-insertion-nbsp\" class=\"wp-block-heading\"><span>3. \u63d2\u5165\u5012\u8ba1\u65f6\u00a0<\/span><\/h2>\n<p><span>\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u9177\u7684\u529f\u80fd\uff0c\u5bf9\u4e8e\u60a8\u7684\u9500\u552e\u6216\u6d3b\u52a8\u5e7f\u544a\u6765\u8bf4\u7edd\u5bf9\u5fc5\u4e0d\u53ef\u5c11\u3002\u6dfb\u52a0\u5012\u6570\u8ba1\u65f6\u5668\u662f\u589e\u52a0 RSA \u7d27\u8feb\u611f\u7684\u6709\u6548\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439736 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Countdown-insertion-Google-RSAs.png.webp\" alt=\"\u5012\u8ba1\u65f6\u63d2\u5165 - Google RSA\" width=\"386\" height=\"150\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Countdown-insertion-Google-RSAs.png.webp 386w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Countdown-insertion-Google-RSAs-200x78.png.webp 200w\" data-lazy-sizes=\"(max-width: 386px) 100vw, 386px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Countdown-insertion-Google-RSAs.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u60a8\u53ef\u4ee5\u81ea\u5b9a\u4e49\u8ba1\u65f6\u5668\u63d0\u524d\u591a\u5c11\u5929\u5f00\u59cb\u3002\u4e0e\u5173\u952e\u5b57\u63d2\u5165\u529f\u80fd\u4e00\u6837\uff0c\u60a8\u53ef\u4ee5\u5728\u63d2\u5165\u524d\u540e\u6dfb\u52a0\u6587\u6848\u3002\u4f8b\u5982\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4fc3\u9500\u5c06\u4e8e {countdown yyyy\/mm\/dd} \u7ed3\u675f\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u5373\u4f7f\u8ddd\u79bb\u5012\u8ba1\u65f6\u7ed3\u675f\u4e0d\u5230\u4e00\u5929\uff0cGoogle \u4e5f\u4f1a\u7cbe\u786e\u5730\u544a\u8bc9\u4f60\u8fd8\u5269\u4e0b\u591a\u957f\u65f6\u95f4\u3002\u5bf9\u7528\u6237\u6765\u8bf4\u975e\u5e38\u5f15\u4eba\u6ce8\u76ee\u3002\u00a0<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-4-ad-pinning-nbsp\" class=\"wp-block-heading\"><span>4. \u5e7f\u544a\u56fa\u5b9a\u00a0<\/span><\/h2>\n<p><span>\u4e0d\u60f3\u8ba9 Google \u968f\u610f\u6392\u5217\u4f60\u7684\u6587\u7ae0\uff1f\u90a3\u4e48\uff0c\u7f6e\u9876\u5c31\u662f\u7b54\u6848\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u544a\u8bc9 Google \u60a8\u5e0c\u671b\u5728\u5e7f\u544a\u4e2d\u4fdd\u7559\u54ea\u4e9b\u6807\u9898\u548c\u8bf4\u660e\u4ee5\u53ca\u5728\u54ea\u4e2a\u4f4d\u7f6e\u3002\u60a8\u8fd8\u53ef\u4ee5\u5c06\u591a\u4e2a\u6807\u9898\u548c\u8bf4\u660e\u56fa\u5b9a\u5728\u540c\u4e00\u4e2a\u4f4d\u7f6e\uff0cGoogle \u4f1a\u4ea4\u66ff\u663e\u793a\u8fd9\u4e9b\u6807\u9898\u548c\u8bf4\u660e\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528\u56fe\u9489\u4f1a\u964d\u4f4e\u5e7f\u544a\u6548\u679c\uff0c\u56e0\u4e3a Google \u4e0d\u559c\u6b22\u5931\u53bb\u63a7\u5236\u3002\u4f46\u5e7f\u544a\u5546\u6709\u200b\u200b\u65f6\u53ea\u9700\u8981\u80fd\u591f\u51b3\u5b9a\u6587\u6848\u7684\u987a\u5e8f\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c Google \u51b3\u5b9a\u6df7\u5408\u8be5\u987a\u5e8f\uff0c\u5c06\u60a8\u7684\u4ea7\u54c1\u653e\u5728\u524d\u4e24\u4e2a\u6807\u9898\uff08\u957f\u540d\u79f0\uff09\u4e2d\u5e76\u5c06\u4ef7\u683c\u4f5c\u4e3a\u6700\u7ec8\u6807\u9898\u5e76\u4e0d\u7406\u60f3\uff0c\u5373\u4f7f\u7b97\u6cd5\u8ba4\u4e3a\u5b83\u5177\u6709\u66f4\u597d\u7684\u70b9\u51fb\u7387\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6d41\u91cf\u5927\u7684\u5e7f\u544a\u7ec4\uff0c\u6211\u5efa\u8bae\u540c\u65f6\u6d4b\u8bd5\u4e24\u4e2a RSA\u3002\u4f7f\u7528\u76f8\u540c\u7684\u6587\u6848\uff0c\u4f46\u4e00\u4e2a\u5e26\u6709\u56fe\u9489\uff0c\u4e00\u4e2a\u4e0d\u5e26\u6709\u3002\u6839\u636e\u7b97\u6cd5\u6d4b\u8bd5\u81ea\u5df1\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0cGoogle \u901a\u5e38\u6839\u636e\u70b9\u51fb\u7387 (CTR) \u5bf9 RSA \u53d8\u4f53\u8fdb\u884c\u4f18\u5148\u6392\u5e8f\uff0c\u4f46\u5982\u679c\u5e7f\u544a\u7684\u76ee\u6807\u662f\u57fa\u4e8e\u8f6c\u5316\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u6839\u636e\u8f6c\u5316\u7387\u3001CPA \u6216 ROAS \u6765\u5224\u65ad\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-5-ad-experiments\" class=\"wp-block-heading\"><span>5. \u5e7f\u544a\u5b9e\u9a8c<\/span><\/h2>\n<p><span>\u7531\u4e8e Google \u901a\u5e38\u4f1a\u4f18\u5148\u8003\u8651\u5e7f\u544a\u4e2d\u6700\u4f73\u7684\u70b9\u51fb\u7387\u8868\u73b0\uff0c\u56e0\u6b64\u5982\u679c\u60a8\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u7ec4\u4e2d\u6d4b\u8bd5\u4e24\u4e2a RSA\uff0c\u90a3\u4e48\u4ed6\u4eec\u5f88\u5feb\u5c31\u4f1a\u9752\u7750\u5176\u4e2d\u4e00\u4e2a\u5e76\u66f4\u9891\u7e41\u5730\u5c55\u793a\u5b83\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u60f3\u8981\u4e00\u4e2a\u66f4\u52a0\u516c\u5e73\u3001\u66f4\u5c11\u504f\u89c1\u7684\u6d4b\u8bd5\u6846\u67b6\uff0c\u90a3\u4e48\u5b9e\u9a8c\u5c31\u662f\u60a8\u6240\u9700\u8981\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u5b9e\u9a8c\u529f\u80fd\u53ef\u4ee5\u6709\u6548\u5730\u6d4b\u8bd5\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u3001\u767b\u9646\u9875\u9762\u3001\u51fa\u4ef7\u7b56\u7565\u7b49\u3002\u6d4b\u8bd5\u5e7f\u544a\u662f\u5b83\u7684\u53e6\u4e00\u4e2a\u4eae\u70b9\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439737 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Google RSA &#8211; \u5b9e\u9a8c&#8221; width=&#8221;830&#8243; height=&#8221;409&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-RSAs-Experiments.jpeg.webp 830w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-RSAs-Experiments-600&#215;296.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-RSAs-Experiments-800&#215;394.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-RSAs-Experiments-200&#215;99.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-RSAs-Experiments-768&#215;378.jpeg.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 830px) 100vw, 830px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-RSAs-Experiments.jpeg.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u5b9e\u9a8c\uff0c\u5728\u9009\u5b9a\u7684\u65f6\u95f4\u6bb5\u5185\uff08\u76ee\u524d\u6700\u957f\u4e3a 64 \u5929\uff09\u4ee5 50\/50 \u7684\u6bd4\u4f8b\u5747\u5300\u5c55\u793a\u6bcf\u4e2a\u5e7f\u544a\u3002\u5728\u8bbe\u7f6e\u8fc7\u7a0b\u4e2d\uff0cGoogle \u4f1a\u5c06\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u590d\u5236\u5230\u6d4b\u8bd5\u7248\u672c\u4e2d\u3002\u60a8\u53ef\u4ee5\u5bf9 RSA \u8fdb\u884c\u4efb\u4f55\u5fc5\u8981\u7684\u66f4\u6539\uff0c\u7136\u540e\u53ea\u9700\u5b89\u6392\u5f00\u59cb\u65e5\u671f\u5373\u53ef\u3002\u00a0<\/span><\/p>\n<p><span>\u6d4b\u8bd5\u5f00\u59cb\u540e\uff0c\u60a8\u53ef\u4ee5\u8bbf\u95ee\u5b9e\u9a8c\u9009\u9879\u5361\u4e2d\u7684\u6d4b\u8bd5\u4eea\u8868\u677f\uff0c\u6bd4\u8f83\u63a7\u5236\u6d3b\u52a8\u548c\u6d4b\u8bd5\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span>\u5728\u8bbe\u7f6e\u5b9e\u9a8c\u65f6\uff0c\u60a8\u5c06\u544a\u8bc9 Google \u60a8\u7684\u4e24\u4e2a\u6027\u80fd\u4f18\u5148\u7ea7\uff0c\u56e0\u6b64\u4eea\u8868\u677f\u5c06\u91cd\u70b9\u62a5\u544a\u8fd9\u4e9b\u6307\u6807\u3002<\/span><\/p>\n<h2 id=\"h-6-campaign-level-headline-and-description-assets\" class=\"wp-block-heading\"><span>6. \u5e7f\u544a\u7cfb\u5217\u7ea7\u6807\u9898\u548c\u63cf\u8ff0\u8d44\u4ea7<\/span><\/h2>\n<p><span>\u8fd9\u662f\u5217\u8868\u4e2d\u7684\u6700\u65b0\u529f\u80fd\uff0c\u622a\u81f3\u64b0\u5199\u672c\u6587\u65f6\uff0c\u4ecd\u5904\u4e8e\u6d4b\u8bd5\u9636\u6bb5\u3002\u5b83\u662f\u4e00\u6b3e\u5f88\u68d2\u7684\u9644\u52a0\u529f\u80fd\uff0c\u4e13\u4e3a\u5728\u7279\u5b9a\u65f6\u671f\uff08\u4f8b\u5982\u4fc3\u9500\u6216\u6d3b\u52a8\uff09\u4f7f\u7528\u800c\u8bbe\u8ba1\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\uff0c\u60a8\u53ef\u4ee5\u5b89\u6392\u6700\u591a\u4e09\u4e2a\u6807\u9898\u548c\u4e24\u4e2a\u63cf\u8ff0\u51fa\u73b0\u5728\u6240\u6709\u5e7f\u544a\u7cfb\u5217\u7684 RSA \u4e2d\uff0c\u800c\u4e0d\u662f\u5355\u72ec\u66f4\u65b0\u6240\u6709\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u6d88\u606f\u4f20\u9012\u662f\u4f18\u5148\u4e8b\u9879\uff0c\u60a8\u8fd8\u53ef\u4ee5\u56fa\u5b9a\u8fd9\u4e9b\u989d\u5916\u8d44\u4ea7\u5e76\u5b89\u6392\u5f00\u59cb\u548c\u7ed3\u675f\u65e5\u671f\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439738 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/RSAs-Campaign-level-headline-and-description-assets.png.webp\" alt=\"RSA - \u5e7f\u544a\u7cfb\u5217\u7ea7\u6807\u9898\u548c\u63cf\u8ff0\u8d44\u4ea7\" width=\"554\" height=\"338\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/RSAs-Campaign-level-headline-and-description-assets.png.webp 554w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/RSAs-Campaign-level-headline-and-description-assets-185x113.png.webp 185w\" data-lazy-sizes=\"(max-width: 554px) 100vw, 554px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/RSAs-Campaign-level-headline-and-description-assets.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5b83\u4eec\u975e\u5e38\u9002\u5408\u62e5\u6709\u5927\u91cf RSA \u4e14\u9700\u8981\u9891\u7e41\u66f4\u6539\u526f\u672c\u4ee5\u7a81\u51fa\u663e\u793a\u4fc3\u9500\u671f\u7684\u5927\u578b\u641c\u7d22\u5e10\u6237\u3002\u00a0<\/span><\/p>\n<p><span>\u5b9a\u671f\u66f4\u65b0\u3001\u5b89\u6392\u548c\u6062\u590d\u5230\u539f\u59cb\u526f\u672c\u539f\u672c\u53ef\u80fd\u9700\u8981\u51e0\u4e2a\u5c0f\u65f6\uff0c\u800c\u73b0\u5728\u53ea\u9700\u51e0\u5206\u949f\u3002\u4eca\u5e74\uff0c\u4e3a\u9ed1\u8272\u661f\u671f\u4e94\u505a\u51c6\u5907\u4f3c\u4e4e\u5e76\u4e0d\u90a3\u4e48\u4ee4\u4eba\u751f\u754f\u3002<\/span><\/p>\n<h2 id=\"h-7-ad-variations\" class=\"wp-block-heading\"><span>7. \u5e7f\u544a\u53d8\u4f53<\/span><\/h2>\n<p><span>\u8fd9\u53ef\u80fd\u662f RSA \u5e7f\u544a\u6700\u672a\u5f97\u5230\u5145\u5206\u5229\u7528\u7684\u529f\u80fd\u3002\u5b9e\u9a8c\u662f\u6700\u5e38\u89c1\u7684 A\/B \u6d4b\u8bd5\u6846\u67b6\u3002\u4e0d\u8fc7\uff0c\u5982\u679c\u60a8\u60f3\u9488\u5bf9\u5176\u4ed6\u53d8\u4f53\u6d4b\u8bd5\u7279\u5b9a\u6807\u9898\u6216\u63cf\u8ff0\uff08\u800c\u4e0d\u662f RSA vs. RSA\uff09\uff0c\u8fd9\u662f\u7406\u60f3\u7684\u89e3\u51b3\u65b9\u6848\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u5bf9\u4e8e\u5728\u6cd5\u533b\u5c42\u9762\u521b\u5efa\u6d4b\u8bd5\u975e\u5e38\u6709\u7528\u3002\u5982\u679c\u60a8\u6709\u4e00\u4e2a\u5206\u6563\u5728\u591a\u4e2a RSA \u4e2d\u7684\u65e7 USP\uff08\u4f8b\u5982\u201c\u63d0\u4f9b\u514d\u8d39\u9001\u8d27\u201d\uff09\uff0c\u4f46\u6b63\u5728\u8003\u8651\u7528\u7c7b\u4f3c\u4f46\u66f4\u65b0\u7684 USP\uff08\u4f8b\u5982\u201c\u6d88\u8d39\u6ee1 50 \u7f8e\u5143\u5373\u53ef\u514d\u8d39\u9001\u8d27\u201d\uff09\u66ff\u6362\u5b83\uff0c\u90a3\u4e48\u60a8\u53ea\u9700\u9009\u62e9\u201c\u67e5\u627e\u548c\u66ff\u6362\u201d\u53d8\u4f53\u7c7b\u578b\uff0c\u8f93\u5165\u539f\u59cb\u526f\u672c\u5e76\u66ff\u6362\u4e3a\u65b0\u526f\u672c\u3002\u00a0<\/span><\/p>\n<p><span>\u5c31\u50cf\u8bbe\u7f6e\u5b9e\u9a8c\u4e00\u6837\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u5f00\u59cb\u548c\u7ed3\u675f\u65e5\u671f\uff0c\u5b9e\u9a8c\u5206\u6210\u6bd4\u4f8b\uff08\u5bf9\u6211\u6765\u8bf4\u4e00\u76f4\u662f 50%\uff09\uff0c\u7136\u540e\u521b\u5efa\u3002\u8fd8\u6709\u5176\u4ed6\u7c7b\u578b\u7684\u5e7f\u544a\u53d8\u4f53\u53ef\u4ee5\u66f4\u65b0\u6574\u4e2a\u6807\u9898\u548c\u8bf4\u660e\u4ee5\u53ca URL\uff0c\u4f46\u6211\u66f4\u5e38\u4f7f\u7528\u67e5\u627e\u548c\u66ff\u6362\u3002<\/span><\/p>\n<h2 id=\"h-what-about-ai-content\" class=\"wp-block-heading\"><span>\u90a3\u4e48 AI \u5185\u5bb9\u5462\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u4e0d\u63d0\u53ca\u6700\u70ed\u95e8\u7684\u884c\u4e1a\u8bdd\u9898\uff1aAI\uff0c\u6211\u5c31\u65e0\u6cd5\u8bfb\u5b8c\u6574\u7bc7\u6587\u7ae0\u3002\u56e0\u6b64\uff0c\u6211\u8ba4\u4e3a\u5b83\u503c\u5f97\u62e5\u6709\u81ea\u5df1\u7684\u5956\u52b1\u90e8\u5206\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u4e8b\u5b9e\u662f\uff0cRSA \u7684 AI \u7684\u5b9e\u9645\u5e94\u7528\u5728\u4e8e\u5e7f\u544a\u5e73\u53f0\u4e4b\u5916\uff08Performance Max \u8d44\u4ea7\u7ec4\u590d\u5236\u4e0e\u65b0\u7684\u751f\u6210 AI \u529f\u80fd\u662f\u53e6\u4e00\u56de\u4e8b\uff09\u3002\u00a0<\/span><\/p>\n<p><span>ChatGPT \u521a\u51fa\u73b0\u65f6\uff0c\u5176\u9996\u6279 PPC \u7528\u4f8b\u4e4b\u4e00\u5c31\u662f\u5728\u6269\u5c55\u73b0\u6709\u526f\u672c\u7684\u57fa\u7840\u4e0a\u4e3a RSA \u751f\u6210\u989d\u5916\u548c\u66ff\u4ee3\u7684\u521b\u610f\u3002\u00a0<\/span><\/p>\n<p><span>\u5371\u9669\u5728\u4e8e\u5185\u5bb9\u8fc7\u4e8e\u4f9d\u8d56\u4eba\u5de5\u667a\u80fd\u3002\u6ca1\u9519\uff0cChatGPT\u3001Gemini \u548c\u5176\u4ed6\u5de5\u5177\u90fd\u662f\u627f\u62c5\u521b\u610f\u91cd\u62c5\u7684\u7edd\u4f73\u5de5\u5177\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u5373\u65f6\u5de5\u7a0b\u8fbe\u4e0d\u5230\u6807\u51c6\uff0c\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u6765\u521b\u5efa\u5927\u90e8\u5206\u6587\u6848\u53ef\u80fd\u4f1a\u5bfc\u81f4\u8f93\u51fa\u5343\u7bc7\u4e00\u5f8b\uff0c\u751a\u81f3\u8131\u79bb\u54c1\u724c\u5f62\u8c61\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u52aa\u529b\u6253\u9020\u5f15\u4eba\u6ce8\u76ee\u7684\u5e7f\u544a\u6587\u6848\uff0c\u7b80\u5355\u5f80\u5f80\u662f\u6700\u597d\u7684\u65b9\u6cd5\uff0c\u6240\u4ee5\u5c3d\u91cf\u4e0d\u8981\u8ba9\u8fd9\u4e2a\u8fc7\u7a0b\u8fc7\u4e8e\u590d\u6742\u3002\u6211\u53d1\u73b0\u6700\u597d\u7684\u65b9\u6cd5\u662f\u627e\u51fa\u8868\u73b0\u6700\u597d\u7684\u6807\u9898\u548c\u63cf\u8ff0\uff08\u5e0c\u671b\u5927\u591a\u6570\u5e7f\u544a\u8d44\u4ea7\u62a5\u544a\u6570\u636e\u90fd\u4e0d\u662f\u5f85\u5b9a\u7684\uff0c\u8fd9\u6837\u4f60\u5c31\u80fd\u770b\u5230\u8fd9\u4e9b\u89c1\u89e3\uff09\uff0c\u5e76\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u6765\u6269\u5c55\u548c\u589e\u5f3a\u8868\u73b0\u4e0d\u4f73\u7684\u5e7f\u544a\u6587\u6848\uff0c\u5e76\u63d0\u4f9b\u66ff\u4ee3\u53d8\u4f53\u3002\u00a0<\/span><\/p>\n<p><span>\u4f9d\u9760\u4eba\u5de5\u667a\u80fd\u5e76\u5229\u7528\u5b83\u4ea7\u751f\u65b0\u60f3\u6cd5\uff0c\u4f46\u4e0d\u8981\u4f9d\u8d56\u5b83\u3002\u8bf7\u8bb0\u4f4f\uff0c\u4f60\u4f1a\u6bd4\u4eba\u5de5\u667a\u80fd\u66f4\u4e86\u89e3\u54c1\u724c\u548c 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