{"id":1814,"date":"2025-07-12T03:27:03","date_gmt":"2025-07-11T19:27:03","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1814"},"modified":"2025-07-12T03:52:27","modified_gmt":"2025-07-11T19:52:27","slug":"google-discover-%e4%bc%98%e5%8c%96%ef%bc%9a%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1814","title":{"rendered":"Google Discover \u4f18\u5316\uff1a\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Discover \u662f\u53d1\u5e03\u5546\u7279\u522b\u91cd\u8981\u7684\u81ea\u7136\u6d41\u91cf\u6765\u6e90\u3002\u6b64\u4e2a\u6027\u5316\u4fe1\u606f\u6d41\u53ef\u5728 Google \u7684\u79fb\u52a8\u5e94\u7528\u548c\u79fb\u52a8\u641c\u7d22\u9996\u9875\u4e2d\u627e\u5230\uff0c\u5b83\u901a\u8fc7\u63a8\u8350\u76f8\u5173\u5185\u5bb9\u4e3a\u7528\u6237\u63d0\u4f9b\u5f15\u4eba\u5165\u80dc\u7684\u4f53\u9a8c\uff0c\u751a\u81f3\u5728\u7528\u6237\u786e\u5207\u77e5\u9053\u4ed6\u4eec\u60f3\u8981\u641c\u7d22\u4ec0\u4e48\u4e4b\u524d\u3002\u00a0<\/span><\/p>\n<p><span>Google Discover \u662f\u65b0\u95fb\u7f51\u7ad9\u589e\u957f\u6700\u5feb\u7684\u6d41\u91cf\u6765\u6e90\u4e4b\u4e00\uff0c\u4e00\u4e9b\u51fa\u7248\u5546\u62a5\u544a\u79f0 Discover \u6d41\u91cf\u9ad8\u4e8e\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u5b9a\u5236\u60a8\u7684\u5185\u5bb9\u4ee5\u6ee1\u8db3 Google \u7684\u5efa\u8bae\u548c\u7528\u6237\u504f\u597d\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u7f51\u7ad9\u5728\u5e73\u53f0\u4e0a\u63d0\u5347\u5176\u5b58\u5728\u611f\u548c\u6269\u5927\u53d7\u4f17\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u662f\u9488\u5bf9 Google Discover \u4f18\u5316\u5185\u5bb9\u7684\u7efc\u5408\u6307\u5357\u2014\u2014\u8be5\u529f\u80fd\u7684\u5de5\u4f5c\u539f\u7406\u3001\u4f18\u5316\u7684\u91cd\u8981\u6027\u4ee5\u53ca\u53ef\u884c\u7684\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u60a8\u7684\u5185\u5bb9\u88ab\u63a8\u8350\u7684\u673a\u4f1a\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-what-is-google-discover\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f Google Discover\uff1f<\/span><\/h2>\n<p><span>Google Discover \u662f\u663e\u793a\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u4e2a\u6027\u5316\u5185\u5bb9\u63a8\u9001\u3002\u5b83\u6839\u636e\u6bcf\u4e2a\u7528\u6237\u7684\u5174\u8da3\u548c\u5728\u7ebf\u884c\u4e3a\u663e\u793a\u65b0\u95fb\u62a5\u9053\u3001\u89c6\u9891\u548c\u56fe\u7247\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u529f\u80fd\u65e8\u5728\u6a21\u62df\u793e\u4ea4\u7f51\u7edc\u4e0a\u7684\u4e2a\u6027\u5316\u63a8\u9001\u3002\u5b83\u662f\u4e00\u79cd\u4e3b\u52a8\u7684\u65b9\u6cd5\uff0c\u53ef\u6839\u636e\u5e73\u53f0\u6536\u96c6\u7684\u4e2a\u6027\u5316\u6570\u636e\u76f4\u63a5\u5411\u7528\u6237\u63d0\u4f9b\u65b0\u9c9c\u3001\u76f8\u5173\u7684\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/how-tiktok-algorithm-works-390229\"><span>\u5c31\u50cfTikTok<\/span><\/a><span>\u6216<\/span><a href=\"https:\/\/searchengineland.com\/4-new-instagram-reels-features-395632\"><span>Instagram Reels<\/span><\/a><span>\u63a8\u9001\u4e2d\u5411\u7528\u6237\u63d0\u4f9b\u7684 AI \u63a8\u8350\u4e00\u6837\uff0cGoogle Discover \u4f7f\u7528\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u6765\u5206\u6790\u7528\u6237\u6570\u636e\u5e76\u786e\u5b9a\u7528\u6237\u53ef\u80fd\u53c2\u4e0e\u7684\u4e3b\u9898\u548c\u6700\u4f73\u5185\u5bb9\u7c7b\u578b\u3002\u7136\u540e\uff0c\u8be5\u5e73\u53f0\u9009\u62e9\u5e76\u663e\u793a\u7b26\u5408\u8fd9\u4e9b\u5174\u8da3\u7684\u5404\u79cd\u53d1\u5e03\u8005\u548c\u521b\u4f5c\u8005\u7684\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><span>\u7528\u4e8e\u521b\u5efa\u7528\u6237 Discover \u4fe1\u606f\u6d41\u7684\u4fe1\u606f\u5305\u62ec\u7528\u6237\u7684\u6d4f\u89c8\u5386\u53f2\u3001\u4f4d\u7f6e\u3001\u641c\u7d22\u5386\u53f2\u3001\u5e94\u7528\u4f7f\u7528\u60c5\u51b5\u548c\u5176\u4ed6\u6570\u636e\u70b9\u3002\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u9009\u62e9\u611f\u5174\u8da3\u7684\u4e3b\u9898\u6216\u76f4\u63a5\u5728 Google Discover \u4e2d\u8c03\u6574\u504f\u597d\u6765\u81ea\u5b9a\u4e49\u4fe1\u606f\u6d41\u3002<\/span><\/p>\n<p><span>Google Discover \u663e\u793a\u7684\u5185\u5bb9\u79cd\u7c7b\u7e41\u591a\uff0c\u5305\u62ec\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u65b0\u95fb\u6587\u7ae0<\/span><\/strong><span>\uff1a\u6765\u81ea\u53ef\u9760\u6765\u6e90\u7684\u65b0\u9c9c\u3001\u53ca\u65f6\u7684\u65b0\u95fb\u62a5\u9053\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u6765\u81ea\u5404\u4e2a\u5e73\u53f0\uff08\u5c24\u5176\u662f YouTube \u548c YouTube Shorts\uff09\u7684\u89c6\u9891\u5185\u5bb9<\/span><\/strong><span>\uff0c\u4e3b\u9898\u4e0e\u7528\u6237\u5174\u8da3\u76f8\u7b26\u3002<\/span><\/li>\n<li><strong><span>\u535a\u5ba2\u5e16\u5b50\u548c\u6587\u7ae0<\/span><\/strong><span>\uff1a\u5e38\u9752\u6216\u53ca\u65f6\u7684\u6587\u7ae0\uff0c\u6db5\u76d6\u751f\u6d3b\u65b9\u5f0f\u3001\u6280\u672f\u3001\u65c5\u6e38\u548c\u5065\u5eb7\u7b49\u9886\u57df\u7684\u5404\u79cd\u4e3b\u9898\u3002<\/span><\/li>\n<li><span>\u63d0\u4f9b\u6709\u4ef7\u503c\u4fe1\u606f\u7684<strong>\u56fe\u50cf\u548c\u4fe1\u606f\u56fe\u3002<\/strong><\/span><\/li>\n<li><strong><span>\u4ea7\u54c1\u63a8\u8350<\/span><\/strong><span>\uff1a\u9488\u5bf9\u79d1\u6280\u3001\u65f6\u5c1a\u548c\u5bb6\u5c45\u7528\u54c1\u7b49\u7c7b\u522b\u7684\u4ea7\u54c1\u7684\u8bc4\u8bba\u548c\u5efa\u8bae\u3002<\/span><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/3-new-google-discovery-ads-features-394747\"><strong><span>\u4ed8\u8d39\u53d1\u73b0\u5e7f\u544a<\/span><\/strong><\/a><span>\u4e5f\u4f1a\u5728\u7528\u6237\u6eda\u52a8\u6d4f\u89c8\u65f6\u51fa\u73b0\u5728\u6574\u4e2a\u7528\u6237\u4fe1\u606f\u6d41\u4e2d\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u6700\u7ec8\uff0c\u7528\u6237\u7684 Google Discover \u4fe1\u606f\u6d41\u53cd\u6620\u4e86\u4ed6\u4eec\u7684\u5174\u8da3\u548c\u5386\u53f2\u6d3b\u52a8\uff0c\u5e76\u4e14\u66f4\u52a0\u6ce8\u91cd\u5a31\u4e50\u3001\u4f53\u80b2\u3001\u7231\u597d\u548c\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span>\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u5173\u6ce8\u6216\u53d6\u6d88\u5173\u6ce8\u7279\u5b9a\u4e3b\u9898\u3001\u4f7f\u7528\u201c\u663e\u793a\u66f4\u591a\u201d\u6216\u201c\u663e\u793a\u66f4\u5c11\u201d\u9009\u9879\u8c03\u6574\u4ed6\u4eec\u7684\u504f\u597d\u4ee5\u53ca\u9009\u62e9\u9690\u85cf\u7279\u5b9a\u53d1\u5e03\u8005\u7684\u5185\u5bb9\u6765\u76f4\u63a5\u5851\u9020\u4ed6\u4eec\u7684\u4fe1\u606f\u6d41\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/followership-visibility-google-surfaces-435090\"><strong><em><span>\u8c37\u6b4c\u7c89\u4e1d\u7684\u5d1b\u8d77\uff1a\u89e3\u9501\u8c37\u6b4c\u754c\u9762\u7684\u53ef\u89c1\u6027<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-why-optimize-for-google-discover\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u8981\u9488\u5bf9 Google Discover \u8fdb\u884c\u4f18\u5316\uff1f<\/span><\/h2>\n<p><span>\u9488\u5bf9 Google Discover \u4f18\u5316\u60a8\u7684\u5185\u5bb9\u53ef\u4ee5\u5bf9\u60a8\u7684\u5728\u7ebf\u5f62\u8c61\u548c\u6574\u4f53\u6210\u529f\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-increased-visibility-and-traffic-potential\" class=\"wp-block-heading\"><span>\u63d0\u9ad8\u53ef\u89c1\u5ea6\u548c\u4ea4\u901a\u6f5c\u529b<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>Google Discover \u6bcf\u5929\u8986\u76d6\u6570\u767e\u4e07\u7528\u6237\uff0c\u4e3a\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u63d0\u4f9b\u5e7f\u6cdb\u7684\u77e5\u540d\u5ea6\u548c\u66dd\u5149\u5ea6\u3002\u00a0<\/span><\/li>\n<li><span>\u5c55\u793a\u60a8\u7684\u5185\u5bb9\u53ef\u4ee5\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u5927\u91cf\u6d41\u91cf\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-enhanced-user-engagement-and-experience\" class=\"wp-block-heading\"><span>\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u4f53\u9a8c<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u7531\u4e8e Google Discover \u4e2d\u7684\u5185\u5bb9\u662f\u4e2a\u4eba\u5316\u7684\uff0c\u56e0\u6b64\u66f4\u5bb9\u6613\u5f15\u8d77\u7528\u6237\u7684\u5171\u9e23\uff0c\u4ece\u800c\u63d0\u9ad8\u7528\u6237\u5bf9\u60a8\u7f51\u7ad9\u7684\u53c2\u4e0e\u5ea6\u548c\u6709\u610f\u4e49\u7684\u4e92\u52a8\u3002\u00a0<\/span><\/li>\n<li><span>\u6b64\u5916\uff0c\u901a\u8fc7\u5173\u6ce8\u7279\u5b9a\u51fa\u7248\u7269\u7684\u9009\u9879\uff0c\u5b83\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u5fe0\u5b9e\u7684\u56de\u8bbf\u8005\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-potential-impact-on-branding-and-audience-growth\" class=\"wp-block-heading\"><span>\u5bf9\u54c1\u724c\u548c\u53d7\u4f17\u589e\u957f\u7684\u6f5c\u5728\u5f71\u54cd<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5728 Google Discover \u4e0a\u663e\u8457\u7684\u4f4d\u7f6e\u53ef\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u53ef\u4fe1\u5ea6\u3002\u00a0<\/span><\/li>\n<li><span>\u968f\u7740\u7528\u6237\u53cd\u590d\u63a5\u89e6\u60a8\u7684\u5185\u5bb9\uff0c\u60a8\u5c06\u5efa\u7acb\u4fe1\u4efb\u3001\u5fe0\u8bda\u5ea6\u548c\u4e0d\u65ad\u589e\u957f\u7684\u53d7\u4f17\uff0c\u4ece\u800c\u6709\u52a9\u4e8e\u6269\u5927\u60a8\u7684\u54c1\u724c\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-optimizing-content-for-google-discover\" class=\"wp-block-heading\"><span>\u4f18\u5316 Google Discover \u7684\u5185\u5bb9<\/span><\/h2>\n<p><span>\u8981\u9488\u5bf9 Google Discover \u4f18\u5316\u60a8\u7684\u5185\u5bb9\uff0c\u8bf7\u4e13\u6ce8\u4e8e\u5236\u4f5c\u7b26\u5408\u76ee\u6807\u53d7\u4f17\u5174\u8da3\u7684\u9ad8\u8d28\u91cf\u3001\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u4f20\u7edf\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c Google Discover \u4f18\u5316\u4e4b\u95f4\u6700\u5927\u7684\u601d\u7ef4\u8f6c\u53d8\u662f\u4ece\u5b9a\u4f4d\u67e5\u8be2\u8f6c\u5411\u5173\u6ce8\u7528\u6237\u5174\u8da3\u3002<\/span><\/p>\n<p><span>Google Discover \u5f3a\u8c03\u63d0\u4f9b\u7b26\u5408\u7528\u6237\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u800c\u4e0d\u4e00\u5b9a\u63d0\u4f9b\u4ed6\u4eec\u660e\u786e\u7684\u641c\u7d22\u67e5\u8be2\u6216\u610f\u56fe\u3002\u4ee5\u4e0b\u662f\u4f18\u5316\u5185\u5bb9\u7684\u4e00\u4e9b\u6280\u5de7\u3002<\/span><\/p>\n<h3 id=\"h-focus-on-quality-and-relevance\" class=\"wp-block-heading\"><span>\u6ce8\u91cd\u8d28\u91cf\u548c\u76f8\u5173\u6027<\/span><\/h3>\n<p><span>\u5b9a\u5236\u5185\u5bb9\u4ee5\u7b26\u5408\u76ee\u6807\u53d7\u4f17\u7684\u5174\u8da3\u548c\u504f\u597d\uff0c\u4f7f\u7528\u5386\u53f2\u6570\u636e\u6765\u5b8c\u5584\u7b56\u7565\u3002\u5206\u6790\u7528\u6237\u884c\u4e3a\u548c\u8d8b\u52bf\uff0c\u4e86\u89e3\u54ea\u4e9b\u4e3b\u9898\u6700\u80fd\u5f15\u8d77\u5171\u9e23\u3002<\/span><\/p>\n<p><span>\u60a8\u7684\u5185\u5bb9\u5e94\u4fdd\u6301\u6700\u65b0\u548c\u76f8\u5173\u6027\uff0c\u8fd8\u5e94\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002\u65e8\u5728\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3001\u89e3\u51b3\u95ee\u9898\u6216\u5a31\u4e50\u60a8\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<h3 id=\"h-create-helpful-reliable-people-first-content\" class=\"wp-block-heading\"><span>\u521b\u5efa\u6709\u7528\u3001\u53ef\u9760\u3001\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9<\/span><\/h3>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-discover?hl=en&amp;visit_id=638487474245275703-3061595412&amp;rd=1\" target=\"_blank\" rel=\"noopener\"><span>Google \u7684 Discover \u6307\u5357<\/span><\/a><span>\u660e\u786e\u5b9a\u4e49\u4e86\u6700\u6709\u53ef\u80fd\u51fa\u73b0\u5728\u7528\u6237 Discover \u4fe1\u606f\u6d41\u4e2d\u7684\u5185\u5bb9\u7c7b\u578b\u3002<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\"><span>\u6709\u7528\u3001\u53ef\u9760\u3001\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9<\/span><\/a><span>\u662f\u6307\u201c\u4e3b\u8981\u4e3a\u9020\u798f\u5927\u4f17\u800c\u975e\u4e3a\u4e86\u83b7\u5f97\u641c\u7d22\u5f15\u64ce\u6392\u540d\u800c\u521b\u5efa\u7684\u201d\u9875\u9762\uff0c\u5e76\u5c06\u9075\u5faa<\/span><a href=\"https:\/\/searchengineland.com\/google-e-e-a-t-guide-seo-394191\"><span>EEAT<\/span><\/a><span>\u539f\u5219\u3002<\/span><\/p>\n<p><span>\u5728\u81ea\u6211\u8bc4\u4f30\u5185\u5bb9\u65f6\uff0cGoogle \u5efa\u8bae\u8be2\u95ee\u4ee5\u4e0b\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5185\u5bb9\u662f\u5426\u63d0\u4f9b\u539f\u521b\u4fe1\u606f\u3001\u62a5\u9053\u3001\u7814\u7a76\u6216\u5206\u6790\uff1f<\/span><\/li>\n<li><span>\u5185\u5bb9\u662f\u5426\u4ee5\u8ba9\u60a8\u60f3\u8981\u4fe1\u4efb\u7684\u65b9\u5f0f\u5448\u73b0\u4fe1\u606f\uff0c\u4f8b\u5982\u6e05\u6670\u7684\u6765\u6e90\u3001\u6240\u6d89\u53ca\u7684\u4e13\u4e1a\u77e5\u8bc6\u7684\u8bc1\u636e\u3001\u4f5c\u8005\u6216\u53d1\u5e03\u5b83\u7684\u7f51\u7ad9\u7684\u80cc\u666f\uff0c\u4f8b\u5982\u901a\u8fc7\u6307\u5411\u4f5c\u8005\u9875\u9762\u6216\u7f51\u7ad9\u7684\u201c\u5173\u4e8e\u201d\u9875\u9762\u7684\u94fe\u63a5\uff1f<\/span><\/li>\n<li><span>\u60a8\u7684\u4f01\u4e1a\u6216\u7f51\u7ad9\u662f\u5426\u6709\u73b0\u6709\u6216\u9884\u671f\u7684\u53d7\u4f17\uff0c\u5982\u679c\u4ed6\u4eec\u76f4\u63a5\u627e\u5230\u60a8\uff0c\u4ed6\u4eec\u4f1a\u53d1\u73b0\u5185\u5bb9\u5f88\u6709\u7528\u5417\uff1f<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/writing-people-first-content-process-template-439636\"><strong><em><span>\u7f16\u5199\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9\uff1a\u6d41\u7a0b\u548c\u6a21\u677f<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-optimize-headlines\" class=\"wp-block-heading\"><span>\u4f18\u5316\u6807\u9898<\/span><\/h3>\n<p><span>\u64b0\u5199\u5f15\u4eba\u6ce8\u76ee\u7684\u6807\u9898\uff0c\u5438\u5f15\u7528\u6237\u70b9\u51fb\u5e76\u8fdb\u4e00\u6b65\u63a2\u7d22\u60a8\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528\u5f15\u4eba\u5165\u80dc\u7684\u8bed\u8a00\u3001\u6570\u5b57\/\u7edf\u8ba1\u6570\u636e\u6216\u63d0\u51fa\u95ee\u9898\u6765\u5438\u5f15\u7528\u6237\u7684\u5174\u8da3\u3002\u907f\u514d\u4f7f\u7528\u70b9\u51fb\u8bf1\u9975\uff0c\u56e0\u4e3a\u8fd9\u8fdd\u53cd\u4e86<\/span><a href=\"https:\/\/support.google.com\/websearch\/answer\/9982767\"><span>Google Discover \u6307\u5357<\/span><\/a><span>\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-incorporate-visual-elements-and-follow-image-guidelines\" class=\"wp-block-heading\"><span>\u878d\u5165\u89c6\u89c9\u5143\u7d20\u5e76\u9075\u5faa\u56fe\u7247\u6307\u5357<\/span><\/h3>\n<p><span>\u6dfb\u52a0\u89c6\u89c9\u5438\u5f15\u529b\u5f3a\u7684\u5a92\u4f53\u6765\u589e\u5f3a\u5185\u5bb9\u7684\u5448\u73b0\u6548\u679c\u3002\u9ad8\u5206\u8fa8\u7387\u56fe\u50cf\u548c\u5f15\u4eba\u5165\u80dc\u7684\u89c6\u9891\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u7559\u5b58\u7387\uff0c\u5bf9\u4e8e\u5728 Discover \u7684\u5361\u7247\u5f0f UI \u4e2d\u663e\u793a\u975e\u5e38\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u5bbd\u5ea6\u81f3\u5c11\u4e3a 1,\u200b\u200b200 \u50cf\u7d20\u4e14\u542f\u7528\u4e86 max-image-preview:large \u8bbe\u7f6e\u7684\u5927\u56fe\u50cf\u66f4\u6709\u53ef\u80fd\u5438\u5f15\u6765\u81ea Discover \u7684\u8bbf\u95ee\u3002\u907f\u514d\u4f7f\u7528\u7f51\u7ad9\u5fbd\u6807\u4f5c\u4e3a\u56fe\u50cf\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/advanced-image-seo-secret-manual-392632\"><strong><em><span>\u9ad8\u7ea7\u56fe\u50cf SEO\uff1a\u79d8\u5bc6\u624b\u518c<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-balance-evergreen-and-timely-content\" class=\"wp-block-heading\"><span>\u5e73\u8861\u5e38\u9752\u5185\u5bb9\u548c\u53ca\u65f6\u5185\u5bb9<\/span><\/h3>\n<p><span>\u5e38\u9752\u5185\u5bb9\u5177\u6709\u6301\u4e45\u7684\u76f8\u5173\u6027\uff0c\u5982\u679c\u5b9a\u671f\u66f4\u65b0\uff0c\u53ef\u4ee5\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4fdd\u6301\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u51ed\u501f\u5176\u7b97\u6cd5\u9a71\u52a8\u7684\u4fe1\u606f\u6d41\uff0cDiscover \u503e\u5411\u4e8e\u5173\u6ce8\u6700\u65b0\u7684\u65b0\u95fb\u62a5\u9053\u3001\u8d8b\u52bf\u548c\u4e0e\u65f6\u4e8b\u548c\u70ed\u95e8\u8bdd\u9898\u76f8\u5173\u7684\u4e8b\u4ef6\u76f8\u5173\u6587\u7ae0\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-showcase-expertise-and-build-on-topical-authority\" class=\"wp-block-heading\"><span>\u5c55\u793a\u4e13\u4e1a\u77e5\u8bc6\u5e76\u5efa\u7acb\u4e3b\u9898\u6743\u5a01<\/span><\/h3>\n<p><span>\u901a\u8fc7\u63d0\u4f9b\u8d85\u8d8a\u8868\u9762\u4fe1\u606f\u3001\u6db5\u76d6\u4e13\u5bb6\u8bc4\u8bba\u7684\u6df1\u5165\u5206\u6790\uff0c\u5c55\u793a\u60a8\u5728\u60a8\u6240\u5728\u9886\u57df\u7684\u77e5\u8bc6\u548c\u6743\u5a01\uff0c\u5e76\u5728 Google Discover \u4e0a\u8131\u9896\u800c\u51fa\u3002\u00a0<\/span><\/p>\n<p><span>\u63d0\u4f9b\u539f\u521b\u7684\u89c2\u70b9\u6216\u7814\u7a76\uff0c\u4f7f\u60a8\u7684\u5185\u5bb9\u6709\u522b\u4e8e\u5176\u4ed6\u5185\u5bb9\uff0c\u5e76\u901a\u8fc7\u5c55\u793a\u60a8\u7684\u8d44\u5386\u3001\u7ecf\u9a8c\u6216\u884c\u4e1a\u5173\u7cfb\u6765\u5efa\u7acb\u4fe1\u8a89\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/authority-management-new-discipline-428948\"><strong><em><span>\u6743\u9650\u7ba1\u7406\uff1aSGE \u548c EEAT \u65f6\u4ee3\u7684\u65b0\u5b66\u79d1<\/span><\/em><\/strong><\/a><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-technical-optimizations-for-google-discover\" class=\"wp-block-heading\"><span>\u9488\u5bf9 Google Discover \u7684\u6280\u672f\u4f18\u5316<\/span><\/h2>\n<p><span>\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u51fa\u73b0\u5728 Google Discover \u4e2d\u7684\u673a\u4f1a\uff0c\u4e0d\u8981\u5fd8\u8bb0\u5bc6\u5207\u5173\u6ce8\u53ef\u4ee5\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u8868\u73b0\u7684\u6280\u672f SEO \u65b9\u9762\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u8003\u8651\u7684\u5173\u952e\u7b56\u7565\uff1a<\/span><\/p>\n<h3 id=\"h-implement-structured-data\" class=\"wp-block-heading\"><span>\u5b9e\u65bd\u7ed3\u6784\u5316\u6570\u636e<\/span><\/h3>\n<p><span>\u5229\u7528\u67b6\u6784\u6807\u8bb0\u63d0\u4f9b\u6709\u5173\u5185\u5bb9\u7684\u66f4\u591a\u80cc\u666f\u548c\u4fe1\u606f\u3002\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\uff08\u4f8b\u5982 Article\u3001NewsArticle\u3001VideoObject \u548c Breadcrumb\uff09\u53ef\u5e2e\u52a9 Google \u66f4\u597d\u5730\u7406\u89e3\u60a8\u7684\u5185\u5bb9\u5e76\u5c55\u793a\u60a8\u7684\u4e3b\u9898\u6743\u5a01\u6027\u3002<\/span><\/p>\n<p><span>\u9075\u5faa Google \u7684\u7ed3\u6784\u5316\u6570\u636e\u5b9e\u65bd\u6307\u5357\uff0c\u786e\u4fdd\u60a8\u7684\u6807\u8bb0\u683c\u5f0f\u6b63\u786e\uff0c\u5e76\u4f7f\u7528\u67b6\u6784\u6d4b\u8bd5\u5de5\u5177\u6765\u9a8c\u8bc1\u60a8\u7684\u6807\u8bb0\u5e76\u4fee\u590d\u4efb\u4f55\u9519\u8bef\u3002<\/span><\/p>\n<h3 id=\"h-optimize-for-mobile-users\" class=\"wp-block-heading\"><span>\u9488\u5bf9\u79fb\u52a8\u7528\u6237\u8fdb\u884c\u4f18\u5316<\/span><\/h3>\n<p><span>\u7531\u4e8e Google Discover \u4ecd\u7136\u4e3b\u8981\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\uff0c\u56e0\u6b64\u9488\u5bf9\u79fb\u52a8\u6d4f\u89c8\u4f18\u5316\u60a8\u7684\u5185\u5bb9\u548c\u7f51\u7ad9\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u54cd\u5e94\u5f0f\u7f51\u7ad9\u8bbe\u8ba1\u662f\u63d0\u4f9b\u8de8\u4e0d\u540c\u8bbe\u5907\u65e0\u7f1d\u4f53\u9a8c\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u5c24\u5176\u662f\u5360\u7f51\u7edc\u6d41\u91cf\u5927\u90e8\u5206\u7684\u79fb\u52a8\u8bbe\u5907\u3002\u4f18\u5316\u56fe\u50cf\u3001\u4ee3\u7801\u548c\u8d44\u6e90\u4ee5\u51cf\u5c11\u52a0\u8f7d\u65f6\u95f4\u5e76\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u8868\u73b0\u826f\u597d\u3002<\/span><\/p>\n<p><span>\u8bbe\u8ba1\u5185\u5bb9\u65f6\u8981\u8003\u8651\u79fb\u52a8\u7528\u6237\u3002\u4f7f\u7528\u6e05\u6670\u7684\u6807\u9898\u3001\u8981\u70b9\u548c\u7b80\u6d01\u7684\u6bb5\u843d\uff0c\u4ee5\u4fbf\u5728\u8f83\u5c0f\u7684\u5c4f\u5e55\u4e0a\u66f4\u6613\u4e8e\u9605\u8bfb\uff0c\u5e76\u901a\u8fc7\u76f4\u89c2\u7684\u5bfc\u822a\u548c\u5e03\u5c40\u4f18\u5148\u8003\u8651\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/seo-website-design-build-search-engine-friendly-sites-422636\"><strong><em><span>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u7f51\u7ad9\u8bbe\u8ba1\uff1a\u5982\u4f55\u6784\u5efa\u641c\u7d22\u5f15\u64ce\u53cb\u597d\u7684\u7f51\u7ad9<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-improve-page-load-speed\" class=\"wp-block-heading\"><span>\u63d0\u9ad8\u9875\u9762\u52a0\u8f7d\u901f\u5ea6<\/span><\/h3>\n<p><span>\u8f83\u5927\u7684\u56fe\u7247\u6587\u4ef6\u4f1a\u964d\u4f4e\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u3002\u4e3a\u4e86\u63d0\u9ad8\u6027\u80fd\uff0c\u8bf7\u5728\u4fdd\u6301\u8d28\u91cf\u7684\u540c\u65f6\u538b\u7f29\u56fe\u7247\u5e76\u4f7f\u7528 WebP \u7b49\u73b0\u4ee3\u56fe\u7247\u683c\u5f0f\u6765\u4f18\u5316\u56fe\u7247\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u5b9a\u671f\u8fdb\u884c\u7f51\u7ad9\u5ba1\u6838\uff0c\u4ee5\u8bc6\u522b\u548c\u89e3\u51b3\u6027\u80fd\u95ee\u9898\u3002\u68c0\u67e5\u662f\u5426\u6709\u8fc7\u65f6\u7684\u63d2\u4ef6\u3001\u4e0d\u5fc5\u8981\u7684\u811a\u672c\u6216\u5176\u4ed6\u53ef\u80fd\u5f71\u54cd\u7f51\u7ad9\u901f\u5ea6\u548c\u6548\u7387\u7684\u5143\u7d20\u3002<\/span><\/p>\n<h2 id=\"h-measuring-performance-and-analytics\" class=\"wp-block-heading\"><span>\u8861\u91cf\u7ee9\u6548\u548c\u5206\u6790<\/span><\/h2>\n<p><span>\u76d1\u63a7 Google Discover \u6d41\u91cf\u7684\u6700\u6709\u6548\u65b9\u6cd5\u662f\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/guide\/google-search-console\"><span>Google Search Console<\/span><\/a><span>\u00a0(GSC)\u3002\u5728 Search Console \u4e2d\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u60a8\u7684\u7f51\u7ad9\u6bcf\u5929\u4ece Google Discover \u83b7\u5f97\u7684\u6d41\u91cf\uff0c\u5e76\u5c06\u5176\u4e0e Google Search \u4ea7\u751f\u7684\u6d41\u91cf\u8fdb\u884c\u6bd4\u8f83\u3002<\/span><\/p>\n<p><span>\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528 GSC \u6765\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u8bbf\u95ee Discover \u6548\u679c\u62a5\u544a<\/span><\/strong><span>\uff1a\u5728 Google Search Console \u4e2d\uff0c\u5bfc\u822a\u5230 Discover \u6548\u679c\u62a5\u544a\u4ee5\u67e5\u770b\u60a8\u7684\u5185\u5bb9\u5728 Google Discover \u4e0a\u7684\u6548\u679c\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u9700\u8981\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u7ec4\u3001\u8fc7\u6ee4\u548c\u6bd4\u8f83\u3002\u8bf7\u8bb0\u4f4f\uff0c\u60a8\u7684\u5185\u5bb9\u5fc5\u987b\u5728 Discover \u4e2d\u83b7\u5f97\u6700\u4f4e\u5c55\u793a\u6b21\u6570\u624d\u80fd\u663e\u793a\u3002<\/span><\/li>\n<li><strong><span>\u76d1\u63a7\u5173\u952e\u6307\u6807<\/span><\/strong><span>\uff1a\u67e5\u770b\u70b9\u51fb\u6b21\u6570\u3001\u5c55\u793a\u6b21\u6570\u3001\u5e73\u5747\u70b9\u51fb\u7387 (CTR) \u4ee5\u53ca\u6700\u80fd\u5438\u5f15\u53c2\u4e0e\u5ea6\u7684\u5185\u5bb9\u7c7b\u578b\u7b49\u6307\u6807\u3002<\/span><\/li>\n<li><strong><span>\u8ddf\u8e2a\u6d41\u91cf\u8d8b\u52bf<\/span><\/strong><span>\uff1a\u89c2\u5bdf\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u6d41\u91cf\u6ce2\u52a8\uff0c\u4e86\u89e3\u60a8\u7684\u5185\u5bb9\u5728 Discover \u4e2d\u7684\u8868\u73b0\u5e76\u8bc6\u522b\u611f\u5174\u8da3\u7684\u6a21\u5f0f\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u901a\u8fc7\u786e\u5b9a\u54ea\u4e9b\u7c7b\u578b\u7684\u5185\u5bb9\u3001\u4e3b\u9898\u6216\u683c\u5f0f\u5728 Google Discover \u4e0a\u8868\u73b0\u6700\u4f73\uff0c\u786e\u4fdd\u60a8\u7684\u6570\u636e\u53ef\u64cd\u4f5c\uff0c\u5e76\u5229\u7528\u8be5\u6d1e\u5bdf\u529b\u6765\u5236\u5b9a\u672a\u6765\u7684\u5185\u5bb9\u7b56\u7565\u3002<\/span><\/p>\n<p><span>\u5b9a\u671f\u5206\u6790\u60a8\u7684\u6570\u636e\uff0c\u4e86\u89e3\u91cd\u590d\u6a21\u5f0f\u548c\u5b63\u8282\u6027\u8d8b\u52bf\uff0c\u4ece\u800c\u4e3a\u60a8\u7684\u5185\u5bb9\u65e5\u5386\u548c\u53d1\u5e03\u65f6\u95f4\u8868\u63d0\u4f9b\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u8bc4\u4f30\u7528\u6237\u5982\u4f55\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\u6765\u8bc4\u4f30\u53d7\u4f17\u884c\u4e3a\uff0c\u4f8b\u5982\u54ea\u4e9b\u6587\u7ae0\u5728 Discover \u4e0a\u83b7\u5f97\u6700\u591a\u5173\u6ce8\u5ea6\uff0c\u4ece\u800c\u6539\u8fdb\u60a8\u7684\u65b9\u6cd5\u5e76\u63d0\u4f9b\u66f4\u76f8\u5173\u7684\u6750\u6599\u3002<\/span><\/p>\n<h2 id=\"h-leveraging-google-discover-for-brand-visibility\" class=\"wp-block-heading\"><span>\u5229\u7528 Google Discover \u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<\/span><\/h2>\n<p><span>Google Discover \u4e3a\u51fa\u7248\u5546\u548c\u521b\u4f5c\u8005\u63d0\u4f9b\u4e86\u4e00\u6761\u6269\u5927\u5f71\u54cd\u529b\u7684\u5b9d\u8d35\u9014\u5f84\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u5468\u5230\u7684\u4f18\u5316\u4ee5\u53ca\u6ce8\u91cd\u521b\u5efa\u5f15\u4eba\u5165\u80dc\u4e14\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u5438\u5f15\u4e0d\u65ad\u6269\u5927\u7684\u7528\u6237\u7fa4\u7684\u6ce8\u610f\u529b\u3002\u00a0<\/span><\/p>\n<p><span>\u7d27\u8ddf\u6f6e\u6d41\u3001\u9075\u5b88 Discover \u7684\u6307\u5bfc\u65b9\u9488\u5e76\u9ad8\u5ea6\u5173\u6ce8\u7528\u6237\u4f53\u9a8c\u5c06\u4f7f\u60a8\u7684\u5185\u5bb9\u83b7\u5f97\u6210\u529f\u3002\u00a0<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1814","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1814"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1814\/revisions"}],"predecessor-version":[{"id":3161,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1814\/revisions\/3161"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}