{"id":1800,"date":"2025-07-08T06:53:02","date_gmt":"2025-07-07T22:53:02","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1800"},"modified":"2025-07-08T06:56:51","modified_gmt":"2025-07-07T22:56:51","slug":"2024-%e5%b9%b4%e5%ba%94%e8%a7%a3%e5%86%b3%e7%9a%84-4-%e7%a7%8d%e6%9c%aa%e5%85%85%e5%88%86%e5%88%a9%e7%94%a8%e7%9a%84-seo-%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1800","title":{"rendered":"2024 \u5e74\u5e94\u89e3\u51b3\u7684 4 \u79cd\u672a\u5145\u5206\u5229\u7528\u7684 SEO \u7814\u7a76\u65b9\u6cd5"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u76ee\u524d\u52a8\u8361\u4e0d\u5b89\u3002\u5728\u5927\u91cf<\/span><a href=\"https:\/\/searchengineland.com\/library\/platforms\/google\/google-algorithm-updates\"><span>\u7b97\u6cd5\u66f4\u65b0<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/searchengineland.com\/google-ceo-on-the-evolution-of-search-and-sge-439624\"><span>\u641c\u7d22\u751f\u6210\u4f53\u9a8c<\/span><\/a><span>(SGE) \u63a5\u7ba1 SERP \u7684\u62a5\u9053\u4e4b\u95f4\uff0c\u4eba\u4eec\u5bf9\u672a\u6765\u7684\u9053\u8def\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\u548c\u7126\u8651\u3002<\/span><\/p>\n<p><span>\u5bf9\u6211\u6765\u8bf4\uff0c\u73b0\u5728\u6b63\u662f\u5c06\u4e00\u4e9b\u6211\u4eec\u77e5\u9053\u6709\u6548\u4f46\u672a\u88ab\u5145\u5206\u5229\u7528\u7684 SEO \u7814\u7a76\u4e3e\u63aa\u91cd\u65b0\u63a8\u5411\u516c\u4f17\u89c6\u7ebf\u7684\u6700\u4f73\u65f6\u673a\u3002\u6211\u7684\u6e05\u5355\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5173\u952e\u8bcd\u8d8b\u52bf\u5206\u6790\u3002<\/span><\/li>\n<li><span>\u5ba2\u6237\u7814\u7a76\u3002<\/span><\/li>\n<li><span>\u975e\u641c\u7d22\u6e20\u9053\u7684\u5185\u5bb9\u5206\u6790\u3002<\/span><\/li>\n<li><span>\u201c\u6253\u51fb\u8ddd\u79bb\u201d\u5173\u952e\u8bcd\u7684 SERP \u5206\u6790\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5f53\u60a8\u8bfb\u5b8c\u672c\u6587\u65f6\uff0c\u6211\u5e0c\u671b\u60a8\u4f1a\u611f\u89c9\uff08\u5c3d\u7ba1\u5468\u56f4\u98ce\u4e91\u53d8\u5e7b\uff09\u60a8\u80fd\u591f\u5728\u63a5\u4e0b\u6765\u7684\u51e0\u4e2a\u6708\u4e2d\u66f4\u597d\u5730\u638c\u63a7\u81ea\u5df1\u7684 SEO \u6210\u529f\u3002<\/span><\/p>\n<h2 id=\"h-1-keyword-trend-analysis\" class=\"wp-block-heading\"><span>1. \u5173\u952e\u8bcd\u8d8b\u52bf\u5206\u6790<\/span><\/h2>\n<p><span>\u6709\u5173\u952e\u5b57\u5206\u6790\uff0c\u8fd8\u6709\u5173\u952e\u5b57<\/span><strong><span>\u8d8b\u52bf<\/span><\/strong><span>\u5206\u6790\u3002\u540e\u8005\u53ef\u5e2e\u52a9 SEO \u53d1\u73b0\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u65b0\u5173\u952e\u8bcd\u3002<\/span><\/li>\n<li><span>\u5173\u952e\u8bcd\u683c\u5c40\u7684\u53d8\u5316\u3002<\/span><\/li>\n<li><span>\u81ea\u60a8\u6700\u521d\u9488\u5bf9\u7126\u70b9\u5173\u952e\u5b57\u8fdb\u884c\u4f18\u5316\u4ee5\u6765\uff0c\u5b83\u4eec\u53ef\u80fd\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6211\u6700\u559c\u6b22\u7684\u638c\u63e1\u8d8b\u52bf\u7684\u5de5\u5177\u662f Glimpse\u00a0<\/span><a href=\"https:\/\/chromewebstore.google.com\/detail\/glimpse-%E2%80%93-google-trends-s\/ocmojhiloccgbpjnkeiooioedaklapap?pli=1\" target=\"_blank\" rel=\"noopener\"><span>Google Trends \u6269\u5c55\u7a0b\u5e8f<\/span><\/a><span>\uff0c\u5b83\u4e3a\u5e38\u89c1\u7684 Google Trends \u6d1e\u5bdf\u6dfb\u52a0\u4e86\u5927\u91cf\u6570\u636e\u548c\u529f\u80fd\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528\u6b64\u6269\u5c55\u53ef\u83b7\u5f97\u5927\u91cf\u957f\u5c3e\u5173\u952e\u8bcd\u6570\u636e\u3001\u70ed\u95e8\u8bdd\u9898\u3001\u8d8b\u52bf\u8b66\u62a5\u548c\u6570\u636e\u5bfc\u51fa\u3002\u6b64\u5de5\u5177\uff08\u4ee5\u53ca\u4e00\u70b9\u5fc3\u6001\u8f6c\u53d8\uff09\u53ef\u5e2e\u52a9\u60a8\u5bf9\u70ed\u95e8\u5173\u952e\u8bcd\u5e94\u7528\u5b9e\u65f6\u65b9\u6cd5\uff0c\u800c\u4e0d\u662f\u8bbe\u7f6e\u548c\u5076\u5c14\u5ba1\u67e5\u7684\u8fc7\u7a0b\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/beyond-search-volume-future-proofing-keyword-research-seo-430853\"><strong><em><span>\u8d85\u8d8a\u641c\u7d22\u91cf\uff1a\u9762\u5411\u672a\u6765\u7684 SEO \u5173\u952e\u8bcd\u7814\u7a76<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-2-customer-research\" class=\"wp-block-heading\"><span>2. \u5ba2\u6237\u7814\u7a76<\/span><\/h2>\n<p><span>\u60a8\u65e0\u7591\u6b63\u5728\u8fdb\u884c\u67d0\u79cd\u5f62\u5f0f\u7684\u5ba2\u6237\u7814\u7a76\uff08\u5bf9\u5417\uff1f\uff09\u6765\u786e\u5b9a\u610f\u56fe\u3001\u9700\u6c42\u3001\u75db\u70b9\u7b49\u3002\u4f46\u6839\u636e\u6211\u7684\u7ecf\u9a8c\uff0cSEO \u5f88\u5c11\u91c7\u53d6<\/span><a href=\"https:\/\/searchengineland.com\/customer-centric-seo-adapting-search-strategy-success-431240\"><span>\u5168\u9762\u7684\u65b9\u6cd5\u6765\u4e86\u89e3\u5ba2\u6237<\/span><\/a><span>\uff0c\u5305\u62ec\u8de8\u56e2\u961f\u5bf9\u8bdd\u548c\u719f\u7ec3\u4f7f\u7528\u4e0d\u540c\u7684\u5de5\u5177\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\uff0c\u53ef\u4ee5\u7acb\u5373\u4f7f\u7528\u4ee5\u4e0b\u4e00\u4e9b\u5de5\u5177\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u70ed\u56fe\u5de5\u5177\uff08\u6211\u559c\u6b22 Hotjar\uff0c\u56e0\u4e3a\u5373\u4f7f\u662f\u5b83\u7684\u514d\u8d39\u7248\u672c\u4e5f\u80fd\u4e3a\u60a8\u63d0\u4f9b\u5927\u91cf\u6709\u5173\u7528\u6237\u5982\u4f55\u4e0e\u60a8\u7684\u7f51\u7ad9\u4e92\u52a8\u7684\u4fe1\u606f\uff09\u3002<\/span><\/li>\n<li><span>\u8c03\u67e5\u5de5\u5177\uff0c\u4f8b\u5982 SurveyMonkey\u3001Typeform \u6216 Google Forms\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u5173\u4e8e\u8c03\u67e5\u7684\u6ce8\u610f\u4e8b\u9879\uff1a\u4e0d\u8981\u8fc7\u5ea6\u4f7f\u7528\u3002\u660e\u786e\u8bf4\u660e\u6570\u636e\u7684\u7528\u9014\u3002\u5982\u679c\u60a8\u6536\u96c6\u7684\u6570\u636e\u5bf9\u60a8\u7684\u6d3b\u52a8\u8db3\u591f\u6709\u4ef7\u503c\uff0c\u60a8\u751a\u81f3\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u5c0f\u793c\u54c1\u5361\u6216\u5956\u52b1\u3002<\/span><\/p>\n<p><span>\u5c31\u4e0d\u540c\u7684\u56e2\u961f\u800c\u8a00\uff0c\u60a8\u7684\u54c1\u724c\u6216\u5ba2\u6237\u7684\u9500\u552e\u548c\u5ba2\u6237\u670d\u52a1\u56e2\u961f\u62e5\u6709\u5927\u91cf\u6709\u5173\u5ba2\u6237\u7591\u95ee\u3001\u95ee\u9898\u3001\u7528\u4f8b\u3001\u6311\u6218\u7b49\u7684\u5b9e\u65f6\u4fe1\u606f\u3002\u4e0e\u8fd9\u4e9b\u56e2\u961f\u8fdb\u884c\u5b9a\u671f\u68c0\u67e5\uff08\u63d0\u793a\uff1a\u8ba9\u4ed6\u4eec\u5c3d\u53ef\u80fd\u8f7b\u677e\u5730\u4e0e\u60a8\u6c9f\u901a\u5b66\u4e60\u6210\u679c\uff09\u662f\u5145\u5206\u5229\u7528\u60a8\u7684\u65f6\u95f4\u7684\u597d\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba\u60a8\u662f\u5728\u4ee3\u7406\u673a\u6784\u8fd8\u662f\u5185\u90e8\u73af\u5883\u4e2d\u5de5\u4f5c\uff0c\u60a8\u7684\u4ed8\u8d39\u56e2\u961f\u4e5f\u662f\u5173\u4e8e\u54ea\u4e9b\u6709\u6548\u3001\u54ea\u4e9b\u65e0\u6548\u7684\u6570\u636e\u7684\u5b9d\u8d35\u8d44\u6e90\uff08\u5e76\u4e14\u901a\u5e38\u672a\u5f97\u5230\u5145\u5206\u5229\u7528\uff09\u3002<\/span><\/p>\n<p><span>\u4ece\u9ad8\u70b9\u51fb\u7387\u5e7f\u544a\u6587\u6848\u5230\u6fc0\u589e\u7684\u5173\u952e\u8bcd\u91cf\uff0c\u518d\u5230\u5bf9\u8868\u73b0\u6700\u4f73\u7684\u53d7\u4f17\u7684\u6d1e\u5bdf\uff0c\u4ed8\u8d39\u5a92\u4f53\u6d1e\u5bdf\u5bf9\u4e8e\u4f18\u5316\u6709\u673a\u641c\u7d22\u7b56\u7565\u548c\u4f18\u5148\u7ea7\u975e\u5e38\u6709\u4ef7\u503c\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/seo-guide-audience-research-content-analysis-385055\"><strong><em><span>\u53d7\u4f17\u7814\u7a76\u548c\u5185\u5bb9\u5206\u6790\u7684 SEO \u6307\u5357<\/span><\/em><\/strong><\/a><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-3-analysis-of-non-search-channels\" class=\"wp-block-heading\"><span>3.\u975e\u641c\u7d22\u6e20\u9053\u5206\u6790<\/span><\/h2>\n<p><span>Reddit \u548c Quora \u7b49\u8bba\u575b\u3001\u793e\u533a\u3001\u54c1\u724c\u548c\u7ade\u4e89\u5bf9\u624b<\/span><a href=\"https:\/\/searchengineland.com\/create-helpful-faq-page-examples-395380\"><span>\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u9875\u9762<\/span><\/a><span>\u3001\u793e\u4ea4\u5a92\u4f53\u548c YouTube \u8bc4\u8bba\u90fd\u662f\u4e30\u5bcc\u7684\u5b9e\u65f6\u4fe1\u606f\u6765\u6e90\uff0c\u53ef\u4f9b\u7528\u6237\u4e86\u89e3\u548c\u5904\u7406\u65b0\u5174\u4e3b\u9898\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>Slack \u793e\u533a\u662f\u6211\u6700\u559c\u6b22\u7684\u6570\u636e\u6765\u6e90\u4e4b\u4e00\uff08\u4e5f\u5e2e\u52a9\u6211\u5438\u5f15\u4e86\u65b0\u5ba2\u6237\uff09\u3002\u6709\u5173\u60a8\u4e1a\u52a1\u76f8\u5173\u4e3b\u9898\u7684\u6d3b\u8dc3 Slack \u793e\u533a\u901a\u5e38\u975e\u5e38\u5bcc\u6709\u6210\u6548\uff0c\u7528\u6237\u4f1a\u63d0\u51fa\u95ee\u9898\u5e76\u5bfb\u6c42\u60a8\u53ef\u4ee5\u76f4\u63a5\u89e3\u51b3\u7684\u5efa\u8bae\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u5145\u5206\u5229\u7528 Slack\uff0c\u8bf7\u59cb\u7ec8\u5c0a\u91cd\u793e\u533a\u89c4\u5219\uff0c\u4e0d\u8981\u8fc7\u5206\u5f3a\u6c42\u6216\u63a8\u9500\uff0c\u9664\u975e\u95ee\u9898\u660e\u786e\u662f\u5173\u4e8e\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u5bfb\u627e\u4e3a\u6b63\u5728\u8fdb\u884c\u7684\u5bf9\u8bdd\u589e\u52a0\u4ef7\u503c\u7684\u65b9\u6cd5\uff0c\u5373\u4f7f\u60a8\u4e0d\u4f1a\u76f4\u63a5\u53d7\u76ca\u3002<\/span><\/p>\n<h2 id=\"h-4-serp-analysis-for-striking-distance-keywords\" class=\"wp-block-heading\"><span>4.\u201c\u6253\u51fb\u8ddd\u79bb\u201d\u5173\u952e\u8bcd\u7684 SERP \u5206\u6790<\/span><\/h2>\n<p><span>\u5728\u8c37\u6b4c\u7684\u65e7\u9875\u9762\u7cfb\u7edf\u4e2d\uff0c\u4ece\u7b2c 11 \u4f4d\u79fb\u52a8\u5230\u7b2c 10 \u4f4d\uff08SERP \u7684\u7b2c\u4e00\u9875\uff0c\u8fdc\u79bb\u201c\u4f60\u628a\u5c38\u4f53\u85cf\u5728\u54ea\u91cc\u201d\u7684\u7b11\u8bdd\uff09\u751a\u81f3\u4ece\u7b2c 4 \u4f4d\u79fb\u52a8\u5230\u7b2c 2 \u4f4d\uff08\u9996\u5c4f\uff09\uff0c\u90fd\u662f\u5177\u6709\u4e58\u6570\u6548\u5e94\u589e\u957f\u7684\u79fb\u52a8\u3002\u00a0<\/span><\/p>\n<p><span>\u73b0\u5728\uff0cGoogle \u5728 SERP \u4e2d\u4f7f\u7528\u65e0\u9650\u6eda\u52a8\uff0c\u56e0\u6b64\u968f\u4e4b\u4ea7\u751f\u7684\u6539\u8fdb\u8f83\u5c11\u5730\u53d6\u51b3\u4e8e\u5206\u9875\u7b26\uff0c\u800c\u66f4\u591a\u5730\u53d6\u51b3\u4e8e\u76f8\u5bf9\u4e8e\u5176\u4ed6 SERP \u529f\u80fd\u7684\u4f4d\u7f6e\uff0c\u4f8b\u5982\u5d4c\u5165\u5f0f\u89c6\u9891\u6216<\/span><a href=\"https:\/\/searchengineland.com\/people-also-ask-boxes-tips-for-ranking-optimizing-and-tracking-341618\"><em><span>\u4eba\u4eec\u8fd8\u4f1a\u8be2\u95ee<\/span><\/em><\/a><span>\u5c06\u5185\u5bb9\u5411\u4e0b\u6eda\u52a8\u7684\u90e8\u5206\u3002<\/span><\/p>\n<p><span>\u4e0d\u8fc7\uff0c\u5e76\u975e\u6240\u6709\u5173\u952e\u8bcd\u6392\u540d\u7684\u63d0\u5347\u90fd\u4f1a\u4ea7\u751f\u540c\u7b49\u7684\u5f71\u54cd\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u60a8\u7684\u62a5\u544a\u53cd\u6620\u4e86\u8bc4\u4f30\u5b9e\u73b0\u91cd\u5927\u98de\u8dc3\u7684\u6210\u672c\u548c\u6536\u76ca\u7684\u673a\u4f1a\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-going-forward\" class=\"wp-block-heading\"><span>\u5c55\u671b<\/span><\/h2>\n<p><span>\u6211\u4ece\u4e8b SEO 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