{"id":1796,"date":"2025-07-07T08:05:17","date_gmt":"2025-07-07T00:05:17","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1796"},"modified":"2025-07-07T08:12:48","modified_gmt":"2025-07-07T00:12:48","slug":"%e5%ae%9e%e6%97%b6%e8%90%a5%e9%94%80%e7%9a%84%e7%9c%9f%e6%ad%a3%e5%90%ab%e4%b9%89%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1796","title":{"rendered":"\u201c\u5b9e\u65f6\u8425\u9500\u201d\u7684\u771f\u6b63\u542b\u4e49\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<p><span>\u6211\u60f3\u77e5\u9053\uff0c\u4ec0\u4e48\u662f\u5b9e\u65f6\u8425\u9500\uff1f\u6211\u4eec\u662f\u5728\u51e0\u79d2\u5185\u63d0\u4f9b\u5185\u5bb9\u5417\uff1f\u51e0\u6beb\u79d2\uff1f\u751a\u81f3\u66f4\u5feb\uff1f<\/span><\/p>\n<p><span>\u542c\u8d77\u6765\u8425\u9500\u4eba\u5458\u9700\u8981\u751f\u6d3b\u5728\u5965\u65af\u5361\u5956\u7684\u7ade\u4e89\u8005\u201c\u00a0<\/span><em><span>\u968f\u65f6\u968f\u5730\u201d<\/span><\/em><span>\u7684\u4e16\u754c\u91cc\u3002\u5176\u5b9e\u4e0d\u7136\u3002\u91cd\u8981\u7684\u662f\u00a0\u5728<\/span><a href=\"https:\/\/www.salesforce.com\/news\/stories\/genie-product-innovations\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_what-is-real-time-marketing_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5ba2\u6237<\/span><\/a><span>\u00a0\u9700\u8981\u7684\u65f6\u5019\uff0c\u901a\u8fc7\u6b63\u786e\u7684\u4f53\u9a8c\u8054\u7cfb\u5230\u4ed6\u4eec\u3002\u5b9e\u65f6\u8425\u9500\u5e76\u4e0d\u662f\u4e00\u76f4\u62e5\u6709\u6240\u6709\u7b54\u6848\uff0c\u800c\u662f\u5728\u5ba2\u6237\u9700\u8981\u7684\u65f6\u5019\uff0c\u7ed9\u4ed6\u4eec\u4ed6\u4eec\u9700\u8981\u7684\u4e1c\u897f\u3002\u00a0<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u770b\u4e00\u4e0b\u5b9e\u65f6\u8425\u9500\u7684\u6982\u5ff5\uff0c\u5e76\u5c55\u793a\u4e00\u4e9b\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/loreal-data-unique-beauty-experiences\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_what-is-real-time-marketing_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u9886\u5148\u54c1\u724c\u4f7f\u7528\u5b83<\/span><\/a><span>\u00a0\u6765\u8d62\u5f97\u5ba2\u6237\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\"><strong><span>\u4e0d\u8981\u968f\u6ce2\u9010\u6d41 \u2014 \u6210\u4e3a\u9886\u5bfc\u8005<\/span><\/strong><br \/>\n<span>\u9605\u8bfb 2024 \u5e74 Gartner\u00ae \u5ba2\u6237\u6570\u636e\u5e73\u53f0\u9b54\u529b\u8c61\u9650\u2122\u3002\u4e86\u89e3 Gartner \u4e3a\u4f55\u5c06 Salesforce \u8bc4\u4e3a\u9886\u5bfc\u8005\uff0c\u5176\u6267\u884c\u80fd\u529b\u6700\u9ad8\uff0c\u613f\u666f\u5b8c\u6574\u6027\u6700\u9ad8\u3002<\/span><\/p>\n<p><strong><a href=\"https:\/\/martech.org\/?p=391100&amp;preview=1&amp;_ppp=458e2cdc85\" target=\"_blank\" rel=\"noopener sponsored nofollow\" data-cl=\"true\"><span>\u6253\u5f00\u62a5\u544a<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n<p><strong><span>\u60a8\u5c06\u5b66\u5230\u4ec0\u4e48<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/what-does-real-time-marketing-really-mean-439045#h-what-is-real-time-marketing-and-how-does-it-use-real-time-data\" rel=\"sponsored nofollow\"><span>\u4ec0\u4e48\u662f\u5b9e\u65f6\u8425\u9500\u4ee5\u53ca\u5b83\u5982\u4f55\u4f7f\u7528\u5b9e\u65f6\u6570\u636e\uff1f<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/what-does-real-time-marketing-really-mean-439045#h-what-do-marketers-mean-when-they-say-real-time\" rel=\"sponsored nofollow\"><span>\u8425\u9500\u4eba\u5458\u6240\u8bf4\u7684\u201c\u5b9e\u65f6\u201d\u662f\u4ec0\u4e48\u610f\u601d\uff1f\u00a0<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/what-does-real-time-marketing-really-mean-439045#h-what-can-you-do-with-a-cdp-using-real-time-data\" rel=\"sponsored nofollow\"><span>\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b9e\u65f6\u6570\u636e\u7684 CDP \u505a\u4ec0\u4e48\uff1f<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"h-what-is-real-time-marketing-and-how-does-it-use-real-time-data\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f\u5b9e\u65f6\u8425\u9500\u4ee5\u53ca\u5b83\u5982\u4f55\u4f7f\u7528\u5b9e\u65f6\u6570\u636e\uff1f<\/span><\/h2>\n<p><span>\u641c\u7d22\u201c\u5b9e\u65f6\u8425\u9500\u201d\u4f1a\u663e\u793a\u4e00\u5927\u5806\u5b9a\u4e49\u3002\u4ece\u6a21\u7cca\u7684\u5b9a\u4e49\uff08\u201c\u7cfb\u7edf\u5730\u54cd\u5e94\u5ba2\u6237\u201d\uff09\u5230\u89c4\u8303\u7684\u5b9a\u4e49\uff08\u201c\u5173\u6ce8\u2026\u2026\u5ba2\u6237\u53cd\u9988\u201d\uff09\u3002\u4f3c\u4e4e\u6ca1\u4eba\u77e5\u9053\u73b0\u5728\u662f\u4ec0\u4e48\u65f6\u95f4\u3002<\/span><\/p>\n<p><span>\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u4e00\u4e0b\u5b9e\u65f6\u6570\u636e\u548c\u5b9e\u65f6\u8425\u9500\u4e4b\u95f4\u7684\u533a\u522b\u3002\u5b9e\u65f6\u6570\u636e\u5728\u6355\u83b7\u540e\u7acb\u5373\u5904\u7406\u5e76\u53ef\u4f9b\u4f7f\u7528\u3002\u4e5f\u5c31\u662f\u51e0\u6beb\u79d2\u7684\u65f6\u95f4\u3002\u4f8b\u5982\uff0c\u624b\u673a\u4e0a\u7684 GPS \u4f1a\u5b9e\u65f6\u6355\u83b7\u60a8\u7684\u4f4d\u7f6e\u5e76\u63a8\u8350\u9a7e\u9a76\u8def\u7ebf\u3002<\/span><\/p>\n<p><span>\u4f46\u5c3d\u7ba1\u5feb\u901f\u6355\u83b7\u548c\u5904\u7406\u6570\u636e\u5f88\u91cd\u8981\uff0c\u4f46\u5e76\u4e0d\u603b\u662f\u9700\u8981\u7acb\u5373\u91c7\u53d6\u884c\u52a8\u3002\u5728\u8425\u9500\u4e2d\u5c24\u5176\u5982\u6b64\uff0c\u56e0\u4e3a\u5ba2\u6237\u662f\u6574\u4e2a\u65c5\u7a0b\u7684\u4e3b\u5bfc\u8005\u3002\u5b9e\u65f6\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u73b0\u5728\u3002\u5b83\u662f\u6307\u5728\u6700\u7ec8\u7528\u6237\u9700\u8981\u65f6\u63d0\u4f9b\u4fe1\u606f\u3002\u8fd9\u53ef\u80fd\u662f\u51e0\u79d2\u949f\u751a\u81f3\u51e0\u5c0f\u65f6\u540e\u3002\u00a0<\/span><\/p>\n<p><span>\u65c5\u6e38\u548c\u9152\u5e97\u4e1a\u662f\u4e00\u9879\u5bf9\u65f6\u95f4\u975e\u5e38\u654f\u611f\u7684\u4e1a\u52a1\u3002\u5982\u679c\u5ba2\u6237\u7684\u6570\u5b57\u8d44\u6599\u76ee\u524d\u4e0d\u51c6\u786e\uff0c\u53ef\u80fd\u4f1a\u5f15\u53d1\u4e0d\u5e78\u4e8b\u4ef6\u3002\u5f53\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\u65f6\uff0c\u4e58\u5ba2\u53ef\u80fd\u4f1a\u9519\u8fc7\u822a\u73ed\u6216\u6ca1\u6709\u5f97\u5230\u6b63\u786e\u7684\u5ea7\u4f4d\u2014\u2014\u5e76\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u8868\u8fbe\u4ed6\u4eec\u7684\u4e0d\u6ee1\u3002<\/span><\/p>\n<p><span>\u5f53\u5ba2\u6237\u5728\u822a\u7a7a\u516c\u53f8\u7684\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u4e0a\u66f4\u6539\u5ea7\u4f4d\u6216\u822a\u73ed\u65f6\uff0c\u4ed6\u4eec\u5e0c\u671b\u8fd9\u4e9b\u4fe1\u606f\u80fd\u7acb\u5373\u663e\u793a\u5728\u4ed6\u4eec\u7684\u4f53\u9a8c\u4e2d\u3002\u5f53\u4ed6\u4eec\u7a0d\u540e\u524d\u5f80\u81ea\u52a9\u670d\u52a1\u4ead\u6216\u670d\u52a1\u67dc\u53f0\uff0c\u6216\u81f4\u7535\u5ba2\u6237\u670d\u52a1\u65f6\uff0c\u4ed6\u4eec\u671f\u671b\u670d\u52a1\u4eba\u5458\u80fd\u591f\u53ca\u65f6\u66f4\u65b0\u4fe1\u606f\uff08\u8fd9\u662f\u975e\u5e38\u5408\u7406\u7684\uff09\u3002\u5ba2\u6237\u8fd8\u53ef\u80fd\u8ba4\u4e3a\u822a\u7a7a\u516c\u53f8\u4e0d\u4f1a\u5411\u4ed6\u4eec\u53d1\u9001\u4e0d\u76f8\u5173\u7684\u7535\u5b50\u90ae\u4ef6\u6216\u4f18\u60e0\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u793a\u4f8b\u5411\u6211\u4eec\u5c55\u793a\u4e86\u5b9e\u65f6\u6570\u636e\u548c\u5b9e\u65f6\u8425\u9500\u4e4b\u95f4\u7684\u533a\u522b\u3002\u5b9e\u65f6\u7cfb\u7edf\u5e94\u7acb\u5373\u66f4\u65b0\u5ba2\u6237\u7684\u8d44\u6599\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5b9e\u65f6\u00a0<\/span><em><span>\u8425\u9500<\/span><\/em><span>\u00a0\u5e94\u4ee5\u9002\u5408\u5ba2\u6237\u7684\u901f\u5ea6\u8fdb\u884c \u2014 \u65e0\u8bba\u662f\u4eca\u5929\u3001\u4e94\u5206\u949f\u540e\u8fd8\u662f\u4e0b\u5468\u3002<\/span><\/p>\n<p><span>\u8fd9\u5bf9\u8425\u9500\u4eba\u5458\u7684\u540e\u7aef\u6570\u636e\u5904\u7406\u7cfb\u7edf\u548c\u8d44\u6e90\u9700\u6c42\u6709\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u5f53\u5ba2\u6237\u4f7f\u7528\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u65f6\uff0c\u4ed6\u4eec\u5e0c\u671b\u81ea\u5df1\u7684\u64cd\u4f5c\u80fd\u5728\u51e0\u6beb\u79d2\u5185\uff08\u4e0d\u5230\u4e00\u79d2\uff09\u5f97\u5230\u5904\u7406\u3002\u4f46\u662f\uff0c\u6ca1\u6709\u7406\u7531\u4e0d\u80fd\u5728\u51e0\u79d2\u949f\u5185\u66f4\u65b0\u8054\u7edc\u4e2d\u5fc3\uff0c\u5e76\u5728\u51e0\u5206\u949f\u5185\u66f4\u65b0\u7535\u5b50\u90ae\u4ef6\u7cfb\u7edf\uff0c\u5bf9\u5427\uff1f\u00a0<\/span><\/p>\n<p><span>\u53ea\u8981\u4e0d\u5f71\u54cd\u5ba2\u6237\u4f53\u9a8c\uff0c\u7ba1\u7406\u54cd\u5e94\u7387\u8981\u6c42\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\u548c\u590d\u6742\u6027\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\"><strong><span>\u662f\u65f6\u5019\u91cd\u65b0\u5b9a\u4e49 CDP<\/span><\/strong><br \/>\n<span>\u4e86\uff0c\u6df1\u5165\u7814\u7a76\u7528\u4f8b\uff0c\u5c55\u793a\u5982\u4f55\u5728\u60a8\u7684\u8425\u9500\u4e2d\u63a8\u52a8\u4e2a\u6027\u5316\u548c\u4e92\u8054\u4f53\u9a8c\u3002<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/redefining-the-cdp?d=&amp;nc=7013y00000231xiAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_redefining-the-cdp_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u91c7\u53d6\u4e0b\u4e00\u6b65\u884c\u52a8<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n<h2 id=\"h-what-do-marketers-mean-when-they-say-real-time-nbsp\" class=\"wp-block-heading\"><span>\u8425\u9500\u4eba\u5458\u6240\u8bf4\u7684\u201c\u5b9e\u65f6\u201d\u662f\u4ec0\u4e48\u610f\u601d\uff1f\u00a0<\/span><\/h2>\n<p><span>\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u5f53\u8425\u9500\u4eba\u5458\u8bf4\u201c\u5b9e\u65f6\u201d\u65f6\uff0c\u4ed6\u4eec\u771f\u6b63\u6307\u7684\u662f\u00a0<\/span><em><span>\u201c\u6b63\u786e\u65f6\u95f4\u201d<\/span><\/em><span>\u3002\u5b9e\u65f6\u8425\u9500\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u5b83\u662f\u6307\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u6b63\u786e\u7684\u7cfb\u7edf\u63d0\u4f9b\u6b63\u786e\u7684\u6570\u636e\uff0c\u4ee5\u4fbf\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/plus\/series\/Salesforce_on_Salesforce\/episode\/episode-s1e2\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_what-is-real-time-marketing_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u66f4\u597d\u5730\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb<\/span><\/a><span>\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6070\u5f53\u7684\u65f6\u673a\u5c31\u662f\u91c7\u53d6\u5fc5\u8981\u63aa\u65bd\uff0c\u8ba9\u987e\u5ba2\u7684\u6bcf\u4e00\u523b\u90fd\u53d8\u5f97\u6709\u610f\u4e49\u3002<\/span><\/li>\n<li><span>\u5b9e\u65f6\u662f\u6307\u65e0\u5ef6\u8fdf\u5730\u6536\u96c6\u548c\u5904\u7406\u6570\u636e\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u505a\u51fa\u8fd9\u79cd\u533a\u5206\u7684\u552f\u4e00\u539f\u56e0\u662f\uff0c\u5bf9\u8425\u9500\u56e2\u961f\u65bd\u52a0\u5b9e\u65f6\u8981\u6c42\u53ef\u80fd\u4f1a\u4ea7\u751f\u5de8\u5927\u7684\u6280\u672f\u548c\u7ec4\u7ec7\u6210\u672c\u3002\u6709\u4e9b\u56e2\u961f\u6709\u8d44\u6e90\u6765\u5904\u7406\u5b83\uff0c\u6709\u4e9b\u5219\u6ca1\u6709\u3002\u00a0<\/span><\/p>\n<p><span>\u66f4\u91cd\u8981\u7684\u662f\u5bf9\u9700\u8981\u5b9e\u65f6\u7684\u7cfb\u7edf\u8fdb\u884c\u6218\u7565\u6295\u8d44\u2014\u2014\u4f8b\u5982\uff0c\u4e2a\u6027\u5316\u5e73\u53f0\u548c\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08CDP\uff09\u2014\u2014\u5e76\u4e86\u89e3\u5176\u4ed6\u5730\u65b9\u7684\u8981\u6c42\u3002<\/span><\/p>\n<p><span>\u5982\u4f55\u8bbe\u7f6e\u5b9e\u65f6\u6570\u636e\u4f18\u5148\u7ea7\uff1f\u8bb0\u4f4f\u8425\u9500\u6709\u4e24\u79cd\u57fa\u672c\u6a21\u5f0f\u4f1a\u6709\u6240\u5e2e\u52a9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u54cd\u5e94<\/span><\/strong><span>\uff1a\u5f53\u5ba2\u6237\u5df2\u7ecf\u53c2\u4e0e\u65f6\uff0c\u60a8\u624d\u505a\u51fa\u53cd\u5e94\u3002\u4ed6\u4eec\u6b63\u5728\u60a8\u7684\u7f51\u7ad9\u3001\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u6216\u5728\u60a8\u5546\u5e97\u7684\u81ea\u52a9\u670d\u52a1\u7ec8\u7aef\u4e0a\u6d4f\u89c8\u3002<\/span><\/li>\n<li><strong><span>\u6fc0\u53d1<\/span><\/strong><span>\uff1a\u5f53\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u6ca1\u6709\u60f3\u5230\u60a8\u65f6\uff0c\u60a8\u8bd5\u56fe\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u3002\u60a8\u53ef\u4ee5\u53d1\u9001\u5305\u542b\u4f18\u60e0\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u5728 Facebook \u548c Instagram \u4e0a\u5c55\u793a\u5e7f\u544a\u7b49\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u201c\u54cd\u5e94\u201d\u6a21\u5f0f\u9700\u8981\u60a8\u5feb\u901f\u89e3\u51b3\u5ba2\u6237\u95ee\u9898\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5927\u591a\u6570\u201c\u6fc0\u52b1\u201d\u6d3b\u52a8\u90fd\u662f\u9884\u5148\u8ba1\u5212\u597d\u7684\uff0c\u5e76\u4e14\u53d7\u76ca\u4e8e\u5b8c\u6574\u4e14\u7cbe\u5fc3\u7b56\u5212\u7684\u6570\u636e\uff0c\u4e0d\u9700\u8981\u8d85\u9ad8\u901f\u7684\u6295\u8d44\u3002<\/span><\/p>\n<p><span>\u4f46\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u5b9e\u65f6\u54cd\u5e94\u751a\u81f3\u53ef\u80fd\u9002\u5f97\u5176\u53cd\u3002\u4ee5\u5e9f\u5f03\u8d2d\u7269\u8f66\u7535\u5b50\u90ae\u4ef6\u4e3a\u4f8b\u3002\u5728\u6211\u4eec\u51b3\u5b9a\u79bb\u5f00\u540e\u4ec5\u4ec5\u51e0\u6beb\u79d2\uff0c\u6211\u4eec\u4e2d\u5f88\u5c11\u6709\u4eba\u4f1a\u51b7\u9759\u5730\u5bf9\u63d0\u9192\u7535\u5b50\u90ae\u4ef6\uff08\u6216\u66f4\u7cdf\u7684\u662f\u77ed\u4fe1\uff09\u505a\u51fa\u53cd\u5e94\u3002\u8fd9\u5c31\u662f\u6211\u4eec\u8c08\u8bba\u5b9e\u65f6\u8425\u9500\u65f6\u7684\u610f\u601d\u3002<\/span><\/p>\n<h2 id=\"h-what-can-you-do-with-a-cdp-using-real-time-data\" class=\"wp-block-heading\"><span>\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b9e\u65f6\u6570\u636e\u7684 CDP \u505a\u4ec0\u4e48\uff1f<\/span><\/h2>\n<p><span>\u5f53\u60a8\u6839\u636e\u5b9e\u65f6\u6570\u636e\u505a\u51fa\u51b3\u7b56\u65f6\uff0c\u60a8\u80fd\u591f\u4ee5\u5ba2\u6237\u80fd\u7406\u89e3\u7684\u65b9\u5f0f\u505a\u51fa\u56de\u5e94\u3002\u5c06\u60a8\u7684\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u5347\u7ea7\u4e3a\u57fa\u4e8e\u5b9e\u65f6\u6570\u636e\u7684\u5e73\u53f0\uff0c\u53ef\u5e2e\u52a9\u786e\u4fdd\u60a8\u5728\u5ba2\u6237\u9700\u8981\u65f6\u83b7\u5f97\u4ed6\u4eec\u60f3\u8981\u7684\u7b54\u6848\u3002<\/span><\/p>\n<p><span>\u8fd9\u6837\u505a\u4e0d\u4ec5\u80fd\u8ba9\u5ba2\u6237\u66f4\u6ee1\u610f\uff0c\u8fd8\u80fd\u4ee5\u7ecf\u6d4e\u9ad8\u6548\u7684\u65b9\u5f0f\u63d0\u9ad8\u60a8\u7684\u5229\u6da6\u3002\u6bd5\u7adf\uff0c\u5b9e\u65f6\u8425\u9500\u4e0d\u5c31\u662f\u53ca\u65f6\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u7684\u4e00\u79cd\u65b9\u5f0f\u5417\uff1f<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5ba2\u6237\u53ef\u80fd\u4f1a\u5728\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u4e0a\u8fdb\u884c\u8d2d\u4e70\uff0c\u4ece\u800c\u5c06\u5176\u7eb3\u5165\u9ad8\u4ef7\u503c\u7ec6\u5206\u5e02\u573a\u3002\u7ec6\u5206\u5e02\u573a\u7684\u53d8\u5316\u53ef\u4ee5\u7acb\u5373\u89e6\u53d1\u8be5\u4eba\u8fdb\u5165\u9488\u5bf9\u9ad8\u4ef7\u503c\u5ba2\u6237\u91cf\u8eab\u5b9a\u5236\u7684\u65c5\u7a0b\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5728\u4ed6\u4eec\u4e0b\u6b21\u6d4f\u89c8 Instagram \u65f6\u5411\u4ed6\u4eec\u6295\u653e\u5408\u9002\u7684\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u6700\u8fd1\uff0c\u6211\u4eec\u53d1\u5e03\u4e86\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-genie-customer-data-cloud-now-powered-by-tableau-processes-more-than-100-billion-customer-records-on-average-daily-making-it-easy-for-every-company-to-become-a-customer-company\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_what-is-real-time-marketing_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>Data Cloud<\/span><\/a><span>\uff0c\u8fd9\u662f\u6211\u4eec\u7684 CDP\uff0c\u5b83\u4f7f\u7528\u5b9e\u65f6\u6570\u636e\u8ba9\u516c\u53f8\u80fd\u591f\u66f4\u8f7b\u677e\u5730\u8fdb\u884c\u5b9e\u65f6\u8425\u9500\u3002\u5145\u5206\u5229\u7528\u5b9e\u65f6\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6539\u5584\u5ba2\u6237\u65c5\u7a0b\u3002<\/span><\/p>\n<p><span>\u4efb\u4f55\u8003\u8651\u4f7f\u7528 CDP \u6765\u652f\u6301\u5b9e\u65f6\u6570\u636e\u7ba1\u7406\u7684\u4eba\u90fd\u5e94\u8be5\u95ee\u4e00\u95ee\uff0c\u5b83\u80fd\u591a\u597d\u5730\u6ee1\u8db3\u4ed6\u4eec\u7684\u201c\u9002\u65f6\u201d\u8981\u6c42\u3002\u4ec5\u4ec5\u8ba9\u5ba2\u6237\u65c5\u7a0b\u7684\u67d0\u4e9b\u90e8\u5206\u5b9e\u65f6\u53d1\u751f\u53ef\u80fd\u8fd8\u4e0d\u591f\u3002\u4f8b\u5982\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u7b2c\u4e00\u65b9\u6570\u636e<\/span><\/strong><span>\uff1a\u8bb8\u591a\u4f01\u4e1a\u5df2\u7ecf\u62e5\u6709\u5927\u91cf\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/first-party-data-economic-downturn\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_what-is-real-time-marketing_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u7684\u7b2c\u4e00\u65b9\u6570\u636e<\/span><\/a><span>\uff0c\u5e76\u4e14\u53ef\u4ee5\u901a\u8fc7 CDP \u8f7b\u677e\u5b9e\u65f6\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u3002<\/span><\/li>\n<li><strong><span>\u6570\u636e\u52a8\u4f5c<\/span><\/strong><span>\uff1a\u8425\u9500\u4eba\u5458\u4e0e\u5ba2\u6237\u6c9f\u901a\u7684\u65b9\u5f0f\u591a\u79cd\u591a\u6837\uff0c\u8fd9\u4e9b\u4e0d\u540c\u7684\u65b9\u6cd5\uff08\u6216\u6e20\u9053\uff09\u9700\u8981\u4ece\u5b9e\u65f6CDP\u63a5\u6536\u5feb\u901f\u4fe1\u53f7\u3002<\/span><\/li>\n<li><strong><span>\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb<\/span><\/strong><span>\uff1a\u4e0e\u4e3b\u8981\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u53ef\u9760\u4e14\u6613\u4e8e\u4f7f\u7528\u7684\u96c6\u6210\u4e5f\u6709\u52a9\u4e8e\u6d88\u9664\u6570\u636e\u4f20\u8f93\u8fc7\u7a0b\u4e2d\u7684\u6469\u64e6\uff0c\u56e0\u4e3a\u5728\u6570\u636e\u4f20\u8f93\u8fc7\u7a0b\u4e2d\u9700\u8981\u7b2c\u4e09\u65b9\u53c2\u4e0e\uff08\u4f8b\u5982\u6570\u636e\u4e30\u5bcc\u3001\u5a92\u4f53\u6fc0\u6d3b\u548c\u5ba1\u8ba1\uff09\u3002\u4f8b\u5982\uff0c\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-genie-marketing-cloud-innovations-dreamforce22\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_what-is-real-time-marketing_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u6211\u4eec\u6700\u8fd1\u5ba3\u5e03\u5728<\/span><\/a><span><a href=\"https:\/\/appexchange.salesforce.com\/appxContentListingDetail?listingId=a0N3u00000R8GgCEAV\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_what-is-real-time-marketing_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\">AppExchange<\/a>\u4e0a\u00a0\u4e0e\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-cdp-snowflake-partnership\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_what-is-real-time-marketing_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>Snowflake<\/span><\/a><span>\u3001\u00a0\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-aws-announcement-2022-dreamforce\/?utm_source=martech&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_what-is-real-time-marketing_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>Amazon SageMaker<\/span><\/a><span>\u3001Microsoft Azure \u548c\u5176\u4ed6\u516c\u53f8\u00a0\u8fdb\u884c\u96c6\u6210\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5f53\u6211\u4eec\u63d0\u51fa\u4e00\u4e2a\u66f4\u597d\u7684\u95ee\u9898\u65f6\uff0c\u5173\u4e8e\u4ec0\u4e48\u662f\u5b9e\u65f6\u3001\u4ec0\u4e48\u4e0d\u662f\u5b9e\u65f6\u7684\u4efb\u4f55\u6325\u4e4b\u4e0d\u53bb\u7684\u56f0\u60d1\u5c31\u53d8\u5f97\u4e0d\u518d\u91cd\u8981\u4e86\uff1a\u5ba2\u6237\u73b0\u5728\u771f\u6b63\u9700\u8981\u6211\u4eec\u505a\u4ec0\u4e48\uff1f<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\"><strong><span>\u6570\u636e\u4e91\u5982\u4f55\u4e3a\u60a8\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1<\/span><\/strong><br \/>\n<span>\u4e86\u89e3\u5982\u4f55\u901a\u8fc7\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u6765\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u6548\u679c\u548c\u652f\u51fa\uff0c\u4ece\u800c\u4f7f\u60a8\u7684\u8425\u9500\u66f4\u52a0\u9ad8\u6548\u3002<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/customer-data-platform-demo?d=&amp;nc=7013y00000231xnAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_cdp-demo_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u89c2\u770b\u514d\u8d39\u6f14\u793a<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<p><em><span>\u6700\u521d\u4e8e 2023 \u5e74 2 \u6708 28 \u65e5\u5728 Salesforce.com \u4e0a\u53d1\u5e03\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u60f3\u77e5\u9053\uff0c\u4ec0\u4e48\u662f\u5b9e\u65f6\u8425\u9500\uff1f\u6211\u4eec\u662f\u5728\u51e0\u79d2\u5185\u63d0\u4f9b\u5185\u5bb9\u5417\uff1f\u51e0\u6beb\u79d2\uff1f\u751a\u81f3\u66f4\u5feb\uff1f \u542c\u8d77\u6765\u8425\u9500\u4eba\u5458\u9700\u8981\u751f\u6d3b\u5728\u5965\u65af\u5361\u5956\u7684\u7ade\u4e89 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1796","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1796"}],"version-history":[{"count":1,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1796\/revisions"}],"predecessor-version":[{"id":1798,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1796\/revisions\/1798"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}