{"id":1775,"date":"2025-07-02T05:47:49","date_gmt":"2025-07-01T21:47:49","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1775"},"modified":"2025-07-02T05:54:56","modified_gmt":"2025-07-01T21:54:56","slug":"%e6%95%88%e6%9e%9c%e6%9c%80%e5%a4%a7%e5%8c%96%e7%ad%96%e7%95%a5%ef%bc%9a2024-%e5%b9%b4%e7%9a%84%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5%e5%92%8c%e6%96%b0%e5%85%b4%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1775","title":{"rendered":"\u6548\u679c\u6700\u5927\u5316\u7b56\u7565\uff1a2024 \u5e74\u7684\u6700\u4f73\u5b9e\u8df5\u548c\u65b0\u5174\u7b56\u7565"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5f53<\/span><a href=\"https:\/\/searchengineland.com\/google-performance-max-431821\"><span>Performance Max<\/span><\/a><span>\u9996\u6b21\u51fa\u73b0\u65f6\uff0c\u6d4b\u8bd5\u548c\u60c5\u7eea\u90fd\u6709\u70b9\u201c\u72c2\u91ce\u897f\u90e8\u201d\u3002\u6709\u4e9b\u4eba\u5bf9\u65e0\u9700\u5355\u72ec\u9884\u7b97\u5373\u53ef\u83b7\u5f97\u66f4\u591a\u89c6\u89c9\u8d44\u6e90\u7684\u673a\u4f1a\u611f\u5230\u5174\u594b\uff0c\u800c\u53e6\u4e00\u4e9b\u4eba\u5219\u62b1\u6028\u5931\u53bb\u63a7\u5236\u548c\u62a5\u544a\u3002\u00a0<\/span><\/p>\n<p><span>\u65e2\u7136 Performance Max \u5df2\u7ecf\u5b58\u5728\u4e86\u4e00\u6bb5\u65f6\u95f4\uff0c\u5e7f\u544a\u5546\u4e5f\u5f00\u59cb\u9002\u5e94\u5de5\u4f5c\u6d41\u7a0b\/\u5e7f\u544a\u7cfb\u5217\u7ed3\u6784\u89c4\u8303\u3002\u7136\u800c\uff0c\u54ea\u4e9b\u4e92\u52a8\u89c4\u5219\u662f\u901a\u7528\u7684\uff0c\u800c\u5176\u4ed6\u89c4\u5219\u53ef\u80fd\u662f\u5782\u76f4\/\u652f\u51fa\u7279\u5b9a\u7684\uff0c\u76ee\u524d\u5c1a\u65e0\u5b9a\u8bba\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u5e76\u8ba8\u8bba\u6709\u636e\u53ef\u67e5\u7684\u6700\u4f73\u505a\u6cd5\u548c\u503c\u5f97\u63a2\u7d22\u7684\u521b\u65b0\u8d8b\u52bf\uff08\u4ee5\u53ca\u4f55\u65f6\u6d4b\u8bd5\u5b83\u4eec\uff09\u3002\u00a0<\/span><\/p>\n<p><em><strong><span>\u6ce8\u610f<\/span><\/strong><span>\uff1a\u7531\u4e8e\u6d3b\u52a8\u7c7b\u578b\u4e0d\u65ad\u53d1\u5c55\uff0c\u9700\u8981\u58f0\u660e\u7684\u662f\uff0c\u5176\u4e2d\u5305\u542b\u7684\u6240\u6709\u5185\u5bb9\u90fd\u662f\u622a\u81f3 2024 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u6700\u65b0\u5185\u5bb9\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5982\u679c\u9700\u8981\u7d27\u6025\u7f16\u8f91\uff0c\u6211\u4eec\u4f1a\u8fdb\u884c\u7f16\u8f91\u3002\u00a0<\/span><\/em><\/p>\n<h2 id=\"h-performance-max-s-job-data-sales-and-beyond\" class=\"wp-block-heading\"><span>\u6548\u679c\u6700\u5927\u5316\u8ba1\u5212\u7684\u4f5c\u7528\uff1a\u6570\u636e\u3001\u9500\u552e\u53ca\u5176\u4ed6<\/span><\/h2>\n<p><span>\u5728\u8ba8\u8bba\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u673a\u5236\u4e4b\u524d\uff0c\u6211\u4eec\u6709\u5fc5\u8981\u627f\u8ba4\u5173\u4e8e\u5176\u6838\u5fc3\u6218\u7565\u4ef7\u503c\u7684\u4e89\u8bba\u3002\u6709\u4e9b\u4eba\u8ba4\u4e3a\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u662f\u6f0f\u6597\u9876\u7aef\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff0c\u56e0\u4e3a\u5b83\u5927\u529b\u63a8\u5e7f\u89c6\u89c9\u5185\u5bb9\uff08YouTube\u3001\u5c55\u793a\u5e7f\u544a\u7b49\uff09\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5176\u4ed6\u4eba\u5219\u8ba4\u4e3a\u5b83\u662f\u6f0f\u6597\u5e95\u90e8\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff08\u751a\u81f3\u53ef\u80fd\u201c\u7a83\u53d6\u201d\u54c1\u724c\u67e5\u8be2\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u4e8b\u5b9e\u4ecb\u4e8e\u4e24\u8005\u4e4b\u95f4\uff0c\u5b8c\u5168\u53d6\u51b3\u4e8e\u60a8\u5982\u4f55\u8bbe\u7f6e\u5e7f\u544a\u7cfb\u5217\u3002\u5982\u679c\u60a8\u4ed8\u51fa\u6700\u5c11\u7684\u52aa\u529b\uff08\u9ed8\u8ba4\u8bbe\u7f6e\u548c\u4e3a Performance Max \u5236\u4f5c\u7684\u6709\u9650\u521b\u610f\uff09\uff0c\u60a8\u5f88\u53ef\u80fd\u6700\u7ec8\u4f1a\u5f97\u5230\u6a2a\u8de8\u6e20\u9053\u6240\u6709\u90e8\u5206\u7684\u5e73\u5747\u7ed3\u679c\u3002\u8fd9\u662f\u56e0\u4e3a\u6240\u6709\u6e20\u9053\u90fd\u6709\u53ef\u80fd\u91c7\u7528\u8f83\u4f4e\u7684\u6e20\u9053\u7b56\u7565\uff0c\u800c\u5e7f\u544a\u7f51\u7edc\uff08Google \u548c Microsoft\uff09\u62e5\u6709\u5927\u91cf\u6570\u636e\uff0c\u53ef\u4ee5\u7528\u6700\u5c11\u7684\u6295\u5165\u4ea7\u751f\u5e73\u5747\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u60a8\u53ef\u4ee5\u4f7f\u7528 Performance Max \u7684 URL \u6269\u5c55\u529f\u80fd\u6765\u66ff\u4ee3<\/span><a href=\"https:\/\/searchengineland.com\/dynamic-search-ads-create-analyze-optimize-387696\"><span>\u52a8\u6001\u641c\u7d22\u5e7f\u544a<\/span><\/a><span>(DSA)\uff0c\u4f46\u5fc5\u987b\u627f\u8ba4\uff0c\u60a8\u65e0\u6cd5\u83b7\u5f97\u660e\u786e\u7684\u641c\u7d22\u5b57\u8bcd\u6570\u636e\u3002\u6b64\u5916\uff0c\u7531\u4e8e Performance Max \u8d85\u8d8a\u4e86\u641c\u7d22\uff0c\u60a8\u53ef\u80fd\u4f1a\u56e0\u5c55\u793a\u4f4d\u7f6e\u7c7b\u578b\u800c\u83b7\u5f97\u8bef\u62a5\/\u6f0f\u62a5\u3002\u00a0<\/span><\/p>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u65e8\u5728\u4e0e\u4f20\u7edf\u5e7f\u544a\u7cfb\u5217\u540c\u65f6\u6295\u653e\uff0c\u4ee3\u8868\u4ea4\u6613\u610f\u56fe\u3002\u5982\u679c\u60a8\u4e0d\u5e0c\u671b\u54c1\u724c\u6d41\u91cf\u6216\u73b0\u6709\u7528\u6237\u5305\u542b\u5728\u652f\u51fa\u4e2d\uff0c\u8bf7\u901a\u8fc7\u8868\u5355\u6216 UI \u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u5c06\u5176\u6392\u9664\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-structure-one-campaign-or-many\" class=\"wp-block-heading\"><span>\u7ed3\u6784\uff1a\u4e00\u4e2a\u6216\u591a\u4e2a\u5e7f\u544a\u7cfb\u5217<\/span><\/h2>\n<p><span>\u5c06\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u6dfb\u52a0\u5230\u60a8\u7684\u5e10\u6237\u9996\u5148\u8981\u9009\u62e9\u4e00\u4e2a\u6216\u591a\u4e2a\u5e7f\u544a\u7cfb\u5217\u7684\u7ed3\u6784\u3002\u90e8\u5206\u8003\u8651\u56e0\u7d20\u662f\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u6700\u591a\u53ef\u5229\u7528 100 \u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4\uff0c\u8fd9\u662f\u5426\u5bf9\u60a8\u6700\u6709\u5229\u3002\u4e24\u79cd\u65b9\u5f0f\u5404\u6709\u5229\u5f0a\uff0c\u6570\u636e\u4f1a\u663e\u793a\u54ea\u79cd\u65b9\u5f0f\u53ef\u5e26\u6765\u6700\u4f73\u6548\u679c\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439587 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;PMax &#8211; 18,542 \u4e2a\u5e7f\u544a\u7cfb\u5217\u7684 ROAS \u4e2d\u503c&#8221; width=&#8221;879&#8243; height=&#8221;424&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-ROAS-across-18542-campaigns.png.webp 879w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-ROAS-across-18542-campaigns-600&#215;289.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-ROAS-across-18542-campaigns-800&#215;386.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-ROAS-across-18542-campaigns-200&#215;96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-ROAS-across-18542-campaigns-768&#215;370.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 879px) 100vw, 879px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-ROAS-across-18542-campaigns.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u552f\u4e00\u53ef\u4ee5\u786e\u5b9a\u7684\u662f\uff0c\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u642d\u914d\u4e00\u4e2a\u8d44\u4ea7\u7ec4\u662f\u8fd0\u884c Performance Max \u7684\u6700\u5e38\u89c1\u4e14\u6700\u6ca1\u7528\u7684\u65b9\u5f0f\uff08\u65e0\u8bba\u60a8\u4f7f\u7528\u7684\u662f Google \u8fd8\u662f Microsoft\uff09\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\u53d6\u5f97\u6210\u529f\u662f\u53ef\u80fd\u7684\uff0c\u4f46\u8fd9\u901a\u5e38\u662f\u6d4b\u8bd5\u5e7f\u544a\u7c7b\u578b\u4e0e\u7b56\u7565\u7684\u6807\u5fd7\u3002\u9664\u975e\u60a8\u5904\u4e8e\u4e00\u4e2a\u8d85\u7ea7\u5c0f\u4f17\u9886\u57df\uff0c\u5e76\u4e14\u5728\u4e00\u4e2a\u5e02\u573a\u4e2d\u53ea\u6709\u4e00\u79cd\u4ea7\u54c1\/\u670d\u52a1\uff0c\u5426\u5219\u60a8\u5f88\u53ef\u80fd\u9700\u8981\u91c7\u7528\u5176\u4ed6\u4e09\u79cd\u7ed3\u6784\u4e2d\u7684\u4e00\u79cd\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439588 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;PMax &#8211; \u5927\u591a\u6570\u5e7f\u544a\u5546\u53ea\u6295\u653e\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u3001\u4e00\u4e2a\u8d44\u4ea7\u7ec4&#8221; width=&#8221;879&#8243; height=&#8221;447&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Majority-of-advertisers-run-one-campaign-one-asset-group.png.webp 879w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Majority-of-advertisers-run-one-campaign-one-asset-group-600&#215;305.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Majority-of-advertisers-run-one-campaign-one-asset-group-800&#215;407.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Majority-of-advertisers-run-one-campaign-one-asset-group-200&#215;102.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Majority-of-advertisers-run-one-campaign-one-asset-group-768&#215;391.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 879px) 100vw, 879px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Majority-of-advertisers-run-one-campaign-one-asset-group.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<h3 id=\"h-one-campaign-multiple-asset-groups\" class=\"wp-block-heading\"><span>\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\/\u591a\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4<\/span><\/h3>\n<p><span>\u5f00\u5c55\u5355\u4e00\u5e7f\u544a\u6d3b\u52a8\u610f\u5473\u7740\u60a8\u53ea\u9700\u62c5\u5fc3\u4e00\u7b14\u9884\u7b97\u3002\u8fd9\u5bf9\u4e8e\u9884\u7b97\u7d27\u5f20\u7684\u54c1\u724c\u4ee5\u53ca\u9700\u8981\u5e7f\u544a\u6d3b\u52a8\u5c3d\u53ef\u80fd\u63d0\u4f9b\u4e30\u5bcc\u6570\u636e\u4ee5\u5ea6\u8fc7\u5b66\u4e60\u671f\u7684\u54c1\u724c\u6765\u8bf4\u975e\u5e38\u6709\u7528\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u52a1\u5fc5\u8bb0\u4f4f\uff0c\u5171\u4eab\u9884\u7b97\u7684\u7d20\u6750\u8d44\u6e90\u7ec4\u53ef\u80fd\u4e0d\u4f1a\u83b7\u5f97\u4e0e\u591a\u5e7f\u544a\u7cfb\u5217\/\u5355\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4\u65b9\u6cd5\u4e00\u6837\u591a\u7684\u652f\u51fa\u5206\u914d\u3002\u8fd9\u610f\u5473\u7740\u60a8\u5e94\u5c06\u7d20\u6750\u8d44\u6e90\u7ec4\u9650\u5236\u4e3a\u6ee1\u8db3\u4ee5\u4e0b\u6761\u4ef6\u7684\u7d20\u6750\u8d44\u6e90\u7ec4\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u62cd\u5356\u4ef7\u683c\u76f8\u5f53\u76f8\u4f3c\u3002<\/span><\/strong><span>\u867d\u7136\u6709\u4e00\u70b9\u504f\u5dee\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\uff0c\u4f46\u4e00\u4e2a\u8d44\u4ea7\u7ec4\u7684\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4e3a 20 \u7f8e\u5143\uff0c\u800c\u53e6\u4e00\u4e2a\u8d44\u4ea7\u7ec4\u7684\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4e3a 2 \u7f8e\u5143\uff0c\u8fd9\u5f88\u5bb9\u6613\u9020\u6210\u4e0d\u5e73\u8861\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u4f4d\u7f6e\/\u5e7f\u544a\u65f6\u95f4\u5b89\u6392\u540c\u6b65<\/span><\/strong><span>\u3002\u867d\u7136\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u53ef\u4ee5\u6709\u591a\u4e2a\u65f6\u533a\uff0c\u4f46\u60a8\u4ecd\u8981\u786e\u4fdd\u4e0d\u8981\u6df7\u6dc6\u592a\u591a\u7684\u751f\u6d3b\u6210\u672c\u548c\u641c\u7d22\u65b9\u5f0f\u3002<\/span><\/li>\n<li><strong><span>\u8f6c\u5316\u64cd\u4f5c\u90fd\u662f\u4e00\u6837\u7684<\/span><\/strong><span>\u3002\u867d\u7136\u60a8\u53ef\u4ee5\u4e3a\u7535\u5b50\u5546\u52a1\u8bbe\u7f6e\u4e0d\u540c\u7684\u8f6c\u5316\u503c\uff0c\u4f46\u64cd\u4f5c\u5e94\u8be5\u76f8\u540c\u3002\u5982\u679c\u60a8\u9700\u8981\u67d0\u4e9b\u8f6c\u5316\u64cd\u4f5c\u5bf9\u67d0\u4e9b\u8d44\u4ea7\u7ec4\u8fdb\u884c\u8ba1\u6570\uff0c\u4f46\u4e0d\u5bf9\u5176\u4ed6\u8d44\u4ea7\u7ec4\u8fdb\u884c\u8ba1\u6570\uff0c\u5219\u53ef\u80fd\u9700\u8981\u62c6\u5206\u5e7f\u544a\u7cfb\u5217\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u62e5\u6709\u4e00\u4e2a\u4e3b\u8981\u5e02\u573a\u6216\u4ea7\u54c1\u7684\u54c1\u724c\u975e\u5e38\u9002\u5408\u6b64\u76ee\u7684\u3002\u8d44\u4ea7\u7ec4\u8ba9\u4ed6\u4eec\u80fd\u591f\u8986\u76d6\u6f5c\u5728\u5ba2\u6237\/\u5ba2\u6237\u4e0e\u4ed6\u4eec\u4e92\u52a8\u7684\u4e0d\u540c\u65b9\u5f0f\uff0c\u5e76\u4e14\u4ed6\u4eec\u53ef\u4ee5\u5feb\u901f\u53d1\u5c55\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u79cd\u7ed3\u6784\u4e0d\u592a\u9002\u5408\u62e5\u6709\u591a\u4e2a\u5730\u70b9\u548c\/\u6216\u591a\u4e2a\u4ea7\u54c1\/\u670d\u52a1\u7c7b\u522b\u7684\u54c1\u724c\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-multiple-campaigns-one-asset-group\" class=\"wp-block-heading\"><span>\u591a\u4e2a\u5e7f\u544a\u7cfb\u5217\/\u4e00\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4<\/span><\/h3>\n<p><span>\u8fd9\u91cc\u6700\u5927\u7684\u4ef7\u503c\u5728\u4e8e\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u4ea7\u54c1\/\u670d\u52a1\/\u89d2\u8272\u7684\u6295\u8d44\u56de\u62a5\u7387\u6f5c\u529b\u4e3a\u5176\u5206\u914d\u9884\u7b97\u3002\u4f46\u662f\uff0c\u7531\u4e8e\u60a8\u8981\u521b\u5efa\u591a\u4e2a\u9884\u7b97\uff0c\u56e0\u6b64\u5fc5\u987b\u4e3a\u6bcf\u4e2a\u9884\u7b97\u7559\u51fa\u9884\u7b97\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u6027\u8d28\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f88\u5feb\u5bfc\u81f4\u6210\u672c\u9ad8\u6602\u3002\u6b64\u5916\uff0c\u5982\u679c\u60a8\u7684\u4e1a\u52a1\u8303\u56f4\u8fc7\u4e8e\u5206\u6563\uff0c\u60a8\u53ef\u80fd\u65e0\u6cd5\u83b7\u5f97\u8db3\u591f\u7684\u8f6c\u5316\u6765\u5e2e\u52a9\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u53d6\u5f97\u826f\u597d\u6548\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u7814\u7a76\u8868\u660e\uff0cPerformance Max \u6bcf\u6708\u9700\u8981\u5927\u7ea6 60 \u6b21\u8f6c\u5316\u624d\u80fd\u84ec\u52c3\u53d1\u5c55\uff0c\u5982\u679c\u65e0\u6cd5\u83b7\u5f97\u81f3\u5c11 30 \u6b21\u8f6c\u5316\uff0c\u5b83\u5c31\u4f1a\u4e3e\u6b65\u7ef4\u8270\u3002\u00a0\u00a0\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439589 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;PMax &#8211; \u8f6c\u5316\u91cf\u4e0e ROAS \u6210\u679c&#8221; width=&#8221;1224&#8243; height=&#8221;804&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Conversion-volume-versus-ROAS-achievement.jpeg.webp 1224w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Conversion-volume-versus-ROAS-achievement-515&#215;338.jpeg.webp 515w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Conversion-volume-versus-ROAS-achievement-800&#215;525.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Conversion-volume-versus-ROAS-achievement-172&#215;113.jpeg.webp 172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Conversion-volume-versus-ROAS-achievement-768&#215;504.jpeg.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1224px) 100vw, 1224px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Conversion-volume-versus-ROAS-achievement.jpeg.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u8fd9\u6761\u8def\u5f84\u4e3b\u8981\u8003\u8651\u7684\u662f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u5229\u6da6\u7387\u662f\u5426\u5dee\u522b\u5f88\u5927\uff1f<\/span><\/strong><span>\u5982\u679c\u60a8\u7684\u5229\u6da6\u989d\u5dee\u522b\u5f88\u5927\uff0c\u6216\u8005\u60a8\u4e1a\u52a1\u7684\u67d0\u4e9b\u90e8\u5206\u7684\u4ef7\u503c\u9ad8\u4e8e\/\u4f4e\u4e8e\u5176\u4ed6\u90e8\u5206\uff0c\u5219\u6b64\u65b9\u6cd5\u5c06\u5141\u8bb8\u60a8\u4e3a\u4e1a\u52a1\u7684\u6bcf\u4e2a\u90e8\u5206\u8bbe\u7f6e\u6709\u610f\u4e49\u7684\u9884\u7b97\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u60a8\u80fd\u8fbe\u5230\u8f6c\u5316\u9608\u503c\u5417\uff1f<\/span><\/strong><span>\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u8f6c\u5316\u7387\u4f4e\u4f1a\u5bfc\u81f4\u6574\u4f53\u6548\u679c\u95ee\u9898\uff0c\u56e0\u4e3a\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u5fc5\u987b\u4f7f\u7528\u201c\u6700\u5927\u8f6c\u5316\u6b21\u6570\u201d\u6216\u201c\u6700\u5927\u8f6c\u5316\u4ef7\u503c\u201d\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u867d\u7136\u4ece\u7406\u8bba\u4e0a\u8bb2\uff0c\u8fd9\u79cd\u7ed3\u6784\u53ef\u80fd\u6700\u9002\u5408\u5927\u591a\u6570\u54c1\u724c\uff0c\u4f46\u5b9e\u9645\u4e0a\u8fd8\u662f\u8981\u770b\u9884\u7b97\u3002\u5982\u679c\u4f60\u6bcf\u6708\u6ca1\u6709\u81f3\u5c11 1,500-2,000 \u7f8e\u5143\u7528\u4e8e\u5e7f\u544a\u6d3b\u52a8\uff0c\u90a3\u4e48\u5e7f\u544a\u6d3b\u52a8\u5f88\u53ef\u80fd\u4e0d\u4f1a\u83b7\u5f97\u8db3\u591f\u7684\u5173\u6ce8\u5ea6\uff0c\u65e0\u6cd5\u4ea7\u751f\u5b9e\u9645\u610f\u4e49\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-multiple-campaigns-multiple-asset-groups\" class=\"wp-block-heading\"><span>\u591a\u4e2a\u6d3b\u52a8\/\u591a\u4e2a\u8d44\u4ea7\u7ec4<\/span><\/h3>\n<p><span>\u8fd9\u5e94\u8be5\u662f\u7406\u60f3\u72b6\u6001\uff0c\u4f46\u53ea\u80fd\u5728\u7279\u5b9a\u60c5\u51b5\u4e0b\u4f7f\u7528\u3002\u8fd9\u662f\u56e0\u4e3a\u62e5\u6709\u591a\u4e2a\u8d44\u4ea7\u7ec4\u7684\u591a\u4e2a\u6d3b\u52a8\u4f1a\u5f15\u53d1\u591a\u4e2a\u6d3b\u52a8\u7684\u9884\u7b97\u95ee\u9898\u548c\u591a\u4e2a\u8d44\u4ea7\u7ec4\u7684\u534f\u8c03\u95ee\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0d\u8fc7\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8fd9\u79cd\u65b9\u6cd5\u662f\u6709\u76ca\u7684\uff0c\u800c\u4e14\u4e5f\u662f\u54c1\u724c\u5408\u7406\u8986\u76d6\u5176\u9700\u8981\u8425\u9500\u7684\u5404\u4e2a\u65b9\u9762\u7684\u552f\u4e00\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u6838\u5fc3\u8003\u8651\u56e0\u7d20\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u60a8\u6709\u8db3\u591f\u7684\u6570\u91cf\u6765\u8bc1\u660e\u8fd9\u79cd\u7ed3\u6784\u7684\u5408\u7406<\/span><\/strong><span>\u6027\u5417\uff1f\u5927\u6982\u662f\u56e0\u4e3a\u60a8\u9700\u8981\u591a\u8f6e\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u7684\u8bbe\u7f6e\uff08\u4f4d\u7f6e\u3001\u65f6\u95f4\u8868\u3001\u9884\u7b97\u7b49\uff09\uff0c\u5e76\u4e14\u53ef\u4ee5\u5408\u7406\u5730\u5c06\u4e1a\u52a1\u7684\u51e0\u4e2a\u90e8\u5206\u4e0e\u5176\u81ea\u5df1\u7684\u8d44\u4ea7\u7ec4\u7ec4\u5408\u5728\u4e00\u8d77\uff0c\u6240\u4ee5\u60a8\u624d\u4f1a\u9009\u62e9\u8fd9\u79cd\u65b9\u5f0f\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u4e86\u89e3\u60a8\u62e5\u6709\u6bcf\u4e2a\u8d44\u4ea7\u7ec4\u7684\u539f\u56e0\u3002<\/span><\/strong><span>\u8d44\u4ea7\u7ec4\u5e94\u4ee3\u8868\u6765\u81ea\u4e0d\u540c\u4ea7\u54c1\/\u670d\u52a1\/\u89d2\u8272\u7684\u4e0d\u540c\u521b\u610f\u3002\u5982\u679c\u60a8\u65e0\u6cd5\u6e05\u695a\u5730\u8bf4\u660e\u4e3a\u4ec0\u4e48\u9700\u8981\u8d44\u4ea7\u7ec4\uff0c\u6700\u597d\u5c06\u5176\u4e0e\u73b0\u6709\u8d44\u4ea7\u7ec4\u5408\u5e76\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u79cd\u7ed3\u6784\u9002\u5408\u9884\u7b97\u5145\u8db3\u4e14\u5e93\u5b58\/\u670d\u52a1\u9886\u57df\u8f83\u591a\u7684\u54c1\u724c\u3002\u5982\u679c\u6bcf\u6708\u652f\u51fa\u5145\u8db3\uff0c\u6c7d\u8f66\u3001\u65c5\u6e38\u548c\u7535\u5b50\u5546\u52a1\u90fd\u975e\u5e38\u9002\u5408\u3002\u5426\u5219\uff0c\u6700\u597d\u91c7\u7528\u5305\u542b\u591a\u4e2a\u8d44\u4ea7\u7ec4\u7684\u5355\u4e2a\u5e7f\u544a\u7cfb\u5217\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-final-thoughts-on-campaigns-asset-groups\" class=\"wp-block-heading\"><span>\u5173\u4e8e\u6d3b\u52a8\/\u8d44\u4ea7\u7ec4\u7684\u6700\u7ec8\u60f3\u6cd5<\/span><\/h3>\n<p><span>\u60a8\u6700\u591a\u53ef\u4ee5\u62e5\u6709 100 \u4e2a\u8d44\u4ea7\u7ec4\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u5e94\u8be5\u4f7f\u7528\u5168\u90e8 100 \u4e2a\u8d44\u4ea7\u7ec4\u3002<\/span><\/p>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u5b9a\u4f4d\u4e0e\u5176\u4ed6\u7c7b\u578b\u7684\u5e7f\u544a\u7cfb\u5217\u4e0d\u540c\uff0c\u56e0\u6b64\u60a8\u786e\u5b9e\u9700\u8981\u5c06\u4f4d\u7f6e\u3001\u65f6\u95f4\u548c\u9884\u7b97\u89c6\u4e3a\u4e0d\u540c\u5e7f\u544a\u7cfb\u5217\u7684\u4e3b\u8981\u9a71\u52a8\u529b\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-creative-feed-video-and-ai\" class=\"wp-block-heading\"><span>\u521b\u610f\uff1a\u52a8\u6001\u3001\u89c6\u9891\u548c\u4eba\u5de5\u667a\u80fd<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>\u201c\u4f20\u7edf\u201d PPC<\/span><\/a><span>\u5e7f\u544a\u5ba2\u6237\u6700\u5927\u7684\u632b\u8d25\u4e4b\u4e00\u662f Performance Max \u5bf9\u521b\u610f\u7684\u63a7\u5236\u592a\u677e\u6563\u3002\u867d\u7136\u6211\u4eec\u53ef\u4ee5\u6dfb\u52a0\u6211\u4eec\u60f3\u8981\u5305\u542b\u7684\u521b\u610f\uff0c\u4f46\u6211\u4eec\u65e0\u6cd5\u63a7\u5236\u8be5\u521b\u610f\u7684\u5e94\u7528\u65b9\u5f0f\u3002\u8fd9\u662f\u4ec5\u9650\u4fe1\u606f\u6d41\u7684 Performance Max \u6d41\u884c\u7684\u539f\u56e0\u4e4b\u4e00 &#8211; \u7406\u8bba\u4e0a\uff0c\u60a8\u53ea\u80fd\u6839\u636e\u60a8\u7684\u8d2d\u7269\/\u7f51\u7ad9\u4fe1\u606f\u6d41\u6295\u653e\u5e7f\u544a\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u8fd9\u79cd\u7b56\u7565\u53d7\u5230\u4e86\u5e7f\u544a\u7f51\u7edc\u7684\u6279\u8bc4\uff08\u5e7f\u544a\u7f51\u7edc\u4f1a\u4ece feed \u4e2d\u00a0<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/11596074?hl=en\" target=\"_blank\" rel=\"noopener\"><span>\u521b\u5efa\u8d44\u4ea7\uff09\uff0c\u4f46\u8bb8\u591a\u5e7f\u544a\u7f51\u7edc\u4ecd\u7136\u575a\u6301\u4ee5 feed \u4e3a\u4e2d\u5fc3\u7684 Performance Max\u3002<\/span><\/a><\/p>\n<p><span>\u6570\u636e\u663e\u793a\uff0c\u7eaf\u4fe1\u606f\u6d41\u548c\u6df7\u5408\u8d44\u4ea7\u4e4b\u95f4\u7684\u5dee\u5f02\u5e76\u4e0d\u5927\u3002\u66f4\u5927\u7684\u95ee\u9898\u662f\uff0c\u5728\u89c6\u89c9\u65f6\u4ee3\uff0c\u5e7f\u544a\u5546\u66f4\u503e\u5411\u4e8e\u6587\u5b57\u5e7f\u544a\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439590 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;PMax &#8211; \u6309\u7c7b\u578b\u5212\u5206\u7684\u4e2d\u4f4d\u8d44\u4ea7&#8221; width=&#8221;883&#8243; height=&#8221;383&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-assets-by-type.png.webp 883w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-assets-by-type-600&#215;260.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-assets-by-type-800&#215;347.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-assets-by-type-200&#215;87.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-assets-by-type-768&#215;333.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 883px) 100vw, 883px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Median-assets-by-type.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u8003\u8651\u5230 Performance Max \u4e2d\u5305\u542b\u7684\u89c6\u89c9\u8d44\u6e90\uff08\u5c24\u5176\u662f\u89c6\u9891\uff09\u6570\u91cf\uff0c\u96be\u602a\u8c37\u6b4c\u548c\u5fae\u8f6f\u5927\u91cf\u4f9d\u8d56\u4eba\u5de5\u667a\u80fd\u6765\u5e2e\u52a9\u5e7f\u544a\u5546\u7f29\u5c0f\u521b\u610f\u5dee\u8ddd\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u5e76\u975e\u6bcf\u4e2a\u54c1\u724c\u90fd\u80fd\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u521b\u610f\uff08\u5c24\u5176\u662f\u672a\u7ecf\u6cd5\u5f8b\u548c\u5229\u76ca\u76f8\u5173\u8005\u6279\u51c6\u7684\u521b\u610f\uff09\u3002\u8fd9\u610f\u5473\u7740\u4ee5\u4e0b\u4e09\u4ef6\u4e8b\u4e4b\u4e00\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u83b7\u5f97\u521b\u610f\u8d44\u6e90\u7684\u652f\u6301\u6765\u5236\u4f5c\u5176\u4ed6\u56e2\u961f\/\u5ba2\u6237\u80fd\u591f\u8ba4\u53ef\u7684\u89c6\u89c9\u5185\u5bb9\u3002\u00a0<\/span><\/li>\n<li><span>\u5e2e\u52a9\u8fd9\u4e9b\u56e2\u961f\/\u5ba2\u6237\u4e86\u89e3\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u521b\u610f\u4e3b\u8981\u6765\u81ea\u54c1\u724c\u81ea\u8eab\u7684\u8d44\u4ea7\uff0c\u56e0\u6b64\u5e7f\u544a\u7f51\u7edc\u6b63\u5728\u4ece\u9884\u5148\u6279\u51c6\u7684\u5185\u5bb9\u4e2d\u63d0\u53d6\u5185\u5bb9\u3002\u00a0<\/span><\/li>\n<li><span>\u7531\u4e8e\u7f3a\u4e4f\u7cbe\u5fc3\u5236\u4f5c\u7684\u89c6\u89c9\u5185\u5bb9\uff0c\u9519\u5931 Performance Max \u5c55\u793a\u4f4d\u7f6e\uff08\u5e76\u4e14\u53ef\u80fd\u83b7\u5f97\u4e0d\u4f73\u7684\u8868\u73b0\uff09\u3002\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-should-you-lean-into-ai\" class=\"wp-block-heading\"><span>\u4f60\u5e94\u8be5\u4f9d\u8d56\u4eba\u5de5\u667a\u80fd\u5417\uff1f<\/span><\/h3>\n<p><span>\u7b80\u77ed\u7684\u56de\u7b54\u662f\uff1a\u89c6\u60c5\u51b5\u800c\u5b9a\u3002<\/span><\/p>\n<p><span>\u957f\u8bdd\u77ed\u8bf4\uff0c\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u53ea\u8981\u4f60\u77e5\u9053\u5982\u4f55\u5e2e\u52a9\u4eba\u5de5\u667a\u80fd\u63d0\u51fa\u6b63\u786e\u7684\u521b\u610f\uff0c\u4eba\u5de5\u667a\u80fd\u5c31\u4f1a\u4e3a\u4f60\u63d0\u4f9b\u589e\u503c\u670d\u52a1\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439591 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;PMax &#8211; \u5229\u7528\u4eba\u5de5\u667a\u80fd\u751f\u6210\u8d44\u4ea7&#8221; width=&#8221;1448&#8243; height=&#8221;548&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Generate-assets-with-AI.png.webp 1448w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Generate-assets-with-AI-600&#215;227.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Generate-assets-with-AI-800&#215;303.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Generate-assets-with-AI-200&#215;76.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Generate-assets-with-AI-768&#215;291.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1448px) 100vw, 1448px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Generate-assets-with-AI.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5728\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\uff0c\u76ee\u6807\u662f\u4e3a\u72d7\u8bad\u7ec3\u5e08\u5f00\u53d1\u8d44\u4ea7\u3002\u7136\u800c\uff0c\u6700\u521d\u7684\u63d0\u793a\u8be2\u95ee\u6211\u60f3\u8981\u4ec0\u4e48\uff0c\u5374\u6536\u5230\u4e86\u5173\u4e8e\u8650\u5f85\u52a8\u7269\u7684\u8b66\u544a\uff08\u201c\u6124\u6012\u7684\u72d7\u5bf9\u7740\u7b3c\u5b50\u91cc\u6cae\u4e27\u7684\u5973\u4eba\u72c2\u5420\u201d\uff09\u3002\u867d\u7136\u6211\u6700\u7ec8\u5f97\u5230\u7684\u7ed3\u679c\u6709\u6548\uff0c\u4f46\u8fd9\u5e76\u4e0d\u662f\u6211\u60f3\u8981\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u503e\u5411\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u6838\u5fc3\u8003\u8651\u56e0\u7d20\u662f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4f60\u53ef\u4ee5\u8fd9\u6837\u505a\u5417\uff1f<\/span><\/strong><span>\u8fd9\u662f\u4e00\u4e2a\u5927\u95ee\u9898\uff0c\u5982\u679c\u7b54\u6848\u662f\u5426\u5b9a\u7684\uff0c\u90a3\u4e48\u65e0\u8bba\u6280\u672f\u6709\u591a\u9177\u90fd\u6ca1\u7528\uff1b\u4f60\u9700\u8981\u5c0a\u91cd\u4f60\u73b0\u6709\u7684\u57fa\u7840\u8bbe\u65bd\u3002\u00a0\u00a0<\/span><\/li>\n<li><strong><span>\u60a8\u662f\u5426\u9762\u4e34\u65f6\u95f4\/\u4eba\u624d\u77ed\u7f3a\u7684\u95ee\u9898\uff1f<\/span><\/strong><span>\u4eba\u5de5\u667a\u80fd\u662f\u5e2e\u52a9\u90a3\u4e9b\u53ef\u80fd\u6ca1\u6709\u5185\u90e8\u521b\u610f\u7684\u54c1\u724c\u7684\u82f1\u96c4\u3002\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u751f\u6210\u89c6\u89c9\u521b\u610f\u6bd4\u4eba\u5de5\u66f4\u5feb\uff08\u4f46\u5bf9\u4e8e\u6587\u672c\u5219\u4e0d\u7136\uff09\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>AI \u7684\u53e6\u4e00\u4e2a\u7528\u9014\u662f\u7ea0\u6b63 Feed \u4e2d\u7684\u73b0\u6709\u8d44\u4ea7\u3002\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4f1a\u4ea7\u751f\u51c0\u6536\u76ca\uff0c\u4f46\u662f\u60a8\u4ecd\u5e94\u786e\u4fdd\u60a8\u7684\u56e2\u961f\u6279\u51c6\u8fd9\u4e9b\u8c03\u6574\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-url-expansion-and-automated-assets\" class=\"wp-block-heading\"><span>URL \u6269\u5c55\u548c\u81ea\u52a8\u5316\u8d44\u4ea7<\/span><\/h3>\n<p><span>\u751f\u6210\u5f0f AI \u4e0e\u81ea\u52a8\u521b\u5efa\u7684\u8d44\u4ea7\/URL \u6269\u5c55\u4e4b\u95f4\u5b58\u5728\u5f88\u5927\u5dee\u5f02\u3002<\/span><\/p>\n<p><span>\u81ea\u52a8\u521b\u5efa\u7684\u8d44\u4ea7\u4f1a\u5229\u7528\u60a8\u5185\u5bb9\u4e2d\u7684\u73b0\u6709\u8d44\u4ea7\u548c\u73b0\u6709\u521b\u610f\u6765\u586b\u5145\u8d44\u4ea7\u7ec4\u5185\u7f3a\u5931\u7684\u8d44\u4ea7\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439592 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Automatically-created-assets.jpeg.webp\" alt=\"PMax - \u81ea\u52a8\u521b\u5efa\u8d44\u4ea7\" width=\"952\" height=\"541\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Automatically-created-assets.jpeg.webp 952w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Automatically-created-assets-595x338.jpeg.webp 595w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Automatically-created-assets-800x455.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Automatically-created-assets-200x113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Automatically-created-assets-768x436.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 952px) 100vw, 952px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/PMax-Automatically-created-assets.jpeg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>URL \u6269\u5c55\u5141\u8bb8 Google\/Microsoft \u6293\u53d6\u60a8\u7684\u7f51\u7ad9\u5e76\u6839\u636e\u5176\u4ed6\u770b\u4f3c\u76f8\u5173\u7684\u9875\u9762\u521b\u5efa\u5e7f\u544a\/\u82b1\u8d39\u9884\u7b97\u3002\u8fd9\u672c\u8d28\u4e0a\u5c31\u662f DSA\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439593 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Final-URL-expansion.png.webp\" alt=\"Google \u5e7f\u544a - \u6700\u7ec8\u7f51\u5740\u6269\u5c55\" width=\"1225\" height=\"394\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Final-URL-expansion.png.webp 1225w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Final-URL-expansion-600x193.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Final-URL-expansion-800x257.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Final-URL-expansion-200x64.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Final-URL-expansion-768x247.png.webp 768w\" data-lazy-sizes=\"(max-width: 1225px) 100vw, 1225px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Final-URL-expansion.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4ee5\u4e0b\u662f\u9488\u5bf9\u8fd9\u4e24\u4e2a\u521b\u610f\u9644\u52a0\u7ec4\u4ef6\u7684\u4e3b\u8981\u8003\u8651\u56e0\u7d20\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u9664\u975e\u60a8\u51c6\u5907\u597d\u6392\u9664\u5217\u8868\uff0c\u5426\u5219 URL \u6269\u5c55\u51e0\u4e4e\u603b\u662f\u4e00\u4e2a\u574f\u4e3b\u610f\u3002\u5982\u679c\u60a8\u62e5\u6709\u4e00\u4e2a\u7ecf\u8fc7\u826f\u597d\u4f18\u5316\u7684\u7f51\u7ad9\uff0c\u5e76\u4e14\u4e0d\u5e0c\u671b\u60a8\u7684\u7d22\u5f15\u548c\u5173\u6ce8\u9875\u9762\u88ab\u62c9\u5165 Performance Max \u5e7f\u544a\u7cfb\u5217\uff0c\u8fd9\u4e00\u70b9\u5c24\u5176\u91cd\u8981\u3002\u00a0<\/span><\/li>\n<li><span>URL \u6269\u5c55\uff08\u5982 DSA\uff09\u53ef\u8ba9\u60a8\u4e86\u89e3\u7528\u6237\u5982\u4f55\u641c\u7d22\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u5728\u8d44\u4ea7\u7ec4\u4e2d\u6df7\u5165\u4e86\u592a\u591a\u60f3\u6cd5\uff0c\u60a8\u7684\u6570\u636e\u5c31\u4f1a\u53d8\u5f97\u6df7\u4e71\u3002\u8bf7\u786e\u4fdd\u4ec5\u5728\u62e5\u6709\u8d85\u7ec6\u5206\u8d44\u4ea7\u7ec4\u65f6\u624d\u4f7f\u7528\u6b64\u529f\u80fd\u3002\u00a0<\/span><\/li>\n<li><span>\u81ea\u52a8\u521b\u5efa\u7684\u8d44\u4ea7\u4e5f\u53ef\u4ee5\uff0c\u4f46\u5b83\u4eec\u901a\u5e38\u4e0d\u5982\u60a8\u81ea\u5df1\u521b\u5efa\u7684\u8d44\u4ea7\u90a3\u4e48\u5de7\u5999\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u77e5\u9053\u81ea\u5df1\u771f\u7684\u8d1f\u62c5\u4e0d\u8d77\u4e3a\u90e8\u5206\u4e1a\u52a1\u5206\u914d\u9884\u7b97\uff0c\u5219\u53ef\u4ee5\u5c06\u5176\u6dfb\u52a0\u4e3a\u7f51\u7ad9\u94fe\u63a5\u6216\u4ef7\u683c\u6269\u5c55\uff08\u8d39\u7528\u4e0e\u6807\u9898\u70b9\u51fb\u76f8\u540c\uff09\u3002\u00a0<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u4e0d\u559c\u6b22\u6240\u521b\u5efa\u7684\u8d44\u4ea7\uff0c\u60a8\u4e0d\u4ec5\u5e94\u8be5\u5173\u95ed\u8be5\u529f\u80fd\uff08\u4e0b\u9762\u7684\u5c4f\u5e55\u622a\u56fe\uff09\uff0c\u8fd8\u5e94\u8be5\u6df1\u5165\u7814\u7a76\u60a8\u7684\u7f51\u7ad9\u3002\u81ea\u52a8\u8d44\u4ea7\u7684\u4e3b\u8981\u6765\u6e90\u662f\u60a8\u7684\u7740\u9646\u9875\/\u7f51\u7ad9\u4e0a\u7684\u6587\u672c\uff0c\u5982\u679c\u5185\u5bb9\u5bf9\u5e7f\u544a\u4e0d\u5229\uff0c\u90a3\u4e48\u4ece\u672c\u8d28\u4e0a\u8bb2\u4e5f\u53ef\u80fd\u4e0d\u5229\u3002\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439594 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Google Ads &#8211; \u81ea\u52a8\u5316\u8d44\u4ea7&#8221; width=&#8221;1600&#8243; height=&#8221;678&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-automated-assets.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-automated-assets-600&#215;254.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-automated-assets-800&#215;339.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-automated-assets-200&#215;85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-automated-assets-768&#215;325.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-automated-assets-1536&#215;651.png 1536w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-automated-assets.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-budgets-borrow-spend-or-invest-more\" class=\"wp-block-heading\"><span>\u9884\u7b97\uff1a\u501f\u94b1\u3001\u82b1\u66f4\u591a\u8fd8\u662f\u6295\u8d44\u66f4\u591a\uff1f<\/span><\/h2>\n<p><span>\u8c37\u6b4c\u548c\u5fae\u8f6f\u662f\u9996\u6279\u62e5\u6709 Performance Max \u7684\u516c\u53f8\uff0c\u8be5\u5e7f\u544a\u7cfb\u5217\u65e8\u5728\u8865\u5145\u73b0\u6709\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span>\u95ee\u9898\u5728\u4e8e\uff0c\u54c1\u724c\u4e60\u60ef\u4e8e\u4e3a\u5176\u6570\u5b57\u8425\u9500\u9884\u7b97\u4e00\u5b9a\u6570\u989d\uff0c\u5373\u4f7f\u4ed6\u4eec\u76f8\u4fe1\u65b0\u5e7f\u544a\u7c7b\u578b\u7684\u524d\u666f\uff0c\u4ed6\u4eec\u4e5f\u88ab\u8feb\u8981\u4e48\u82b1\u8d39\u66f4\u591a\uff0c\u8981\u4e48\u501f\u7528\u73b0\u6709\u5e7f\u544a\u6d3b\u52a8\u7684\u8d44\u91d1\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u91cc\u6ca1\u6709\u6b63\u786e\u6216\u9519\u8bef\u7684\u7b54\u6848\uff0c\u53ea\u662f\u8981\u5c0a\u91cd\u6bcf\u4e2a\u6e20\u9053\u90fd\u6709\u81ea\u5df1\u7684\u62cd\u5356\u4ef7\u683c\u548c\u6700\u4f4e\u6bcf\u6708\u652f\u51fa\u3002\u5982\u679c\u4f60\u4e0d\u80fd\u9884\u7b97\u6bcf\u5929\u81f3\u5c11 10 \u6b21\u70b9\u51fb\uff0c\u4f60\u5f88\u53ef\u80fd\u4f1a\u5931\u8d25\u3002<\/span><\/p>\n<p><span>\u9884\u7b97\u9700\u8981\u80fd\u591f\u5b9e\u9645\u6bcf\u5929\u5e26\u6765\u81f3\u5c11\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\uff0c\u5982\u679c\u60a8\u6bcf\u5929\u65e0\u6cd5\u5b9e\u73b0\u81f3\u5c11 10 \u6b21\u70b9\u51fb\uff0c\u5219\u60a8\u8981\u6c42\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u7684\u8f6c\u5316\u7387\u9ad8\u4e8e 10%\uff08\u9664\u975e\u6211\u4eec\u8c08\u8bba\u7684\u662f\u54c1\u724c\u641c\u7d22\uff0c\u5426\u5219\u8fd9\u662f\u4e0d\u73b0\u5b9e\u7684\uff09\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-the-case-to-borrow\" class=\"wp-block-heading\"><span>\u501f\u7528\u6848\u4f8b<\/span><\/h3>\n<p><span>\u501f\u7528\u9884\u7b97\u6bd4\u5bfb\u627e\u65b0\u9884\u7b97\u66f4\u6709\u610f\u4e49\u7684\u4e00\u4e2a\u539f\u56e0\u662f\uff0c\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u5b64\u7acb\u7684\u5e7f\u544a\u7cfb\u5217\u5728\u5c55\u793a\u4efd\u989d\/\u5e02\u573a\u4efd\u989d\u65b9\u9762\u9047\u5230\u4e86\u74f6\u9888\u3002Performance Max \u5305\u542b\u89c6\u89c9\u5185\u5bb9\uff0c\u53ef\u4ee5\u4e3a\u60a8\u7684\u641c\u7d22\u6c60\u6dfb\u52a0\u65b0\u7528\u6237\uff0c\u5e76\u5438\u5f15\u90a3\u4e9b\u4e0d\u60f3\u4ece SERP \u8def\u5f84\u8f6c\u5316\u7684\u7528\u6237\u3002\u00a0<\/span><\/p>\n<p><span>\u9700\u8981\u660e\u786e\u7684\u662f\uff0c\u5982\u679c\u60a8\u7684\u5c55\u793a\u4efd\u989d\u975e\u5e38\u4f4e\uff0c\u5219\u4e0d\u5b9c\u91c7\u7528\u8fd9\u79cd\u65b9\u6cd5\uff0c\u9664\u975e\u60a8\u81f4\u529b\u4e8e\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u5c06\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4f5c\u4e3a\u60a8\u7684\u4e3b\u5bfc\u5e7f\u544a\u7cfb\u5217\u3002\u00a0<\/span><\/p>\n<p><span>\u53e6\u4e00\u4e2a\u91cd\u8981\u63d0\u793a\u662f\uff0c\u5982\u679c\u60a8\u6b63\u5728\u8fd0\u884c\u89c6\u89c9\u5e7f\u544a\u7cfb\u5217\uff08<\/span><a href=\"https:\/\/searchengineland.com\/google-demand-gen-campaigns-migration-and-best-practices-433014\"><span>Demand Gen<\/span><\/a><span>\u3001\u89c6\u9891\u3001\u5c55\u793a\uff09\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u4fdd\u6301\u5bf9\u9891\u7387\/\u65f6\u95f4\u7684\u63a7\u5236\u3002\u6211\u503e\u5411\u4e8e\u4e0d\u5efa\u8bae\u501f\u7528\u73b0\u6709\u7684\u89c6\u89c9\u5e7f\u544a\u7cfb\u5217\uff0c\u9664\u975e\u60a8\u8ba1\u5212\u5c06\u5176\u6dd8\u6c70\uff0c\u8f6c\u800c\u91c7\u7528 Performance Max\u3002\u00a0<\/span><\/p>\n<p><span>\u5173\u4e8e\u501f\u7528\u7684\u6700\u540e\u4e00\u70b9\u8bf4\u660e\uff1a\u5982\u679c\u60a8\u6b63\u5728\u8fd0\u884c<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-broad-match-data-ppc-marketers-429885\"><span>\u5e7f\u6cdb\u5339\u914d<\/span><\/a><span>\uff0c\u5219\u6682\u505c\u8fd9\u4e9b\u5173\u952e\u5b57\u5e76\u5c06\u9884\u7b97\u8f6c\u79fb\u5230 Performance Max \u662f\u4e00\u4e2a\u5408\u7406\u7684\u6d4b\u8bd5\uff0c\u56e0\u4e3a\u540e\u8005\u5c06\u83b7\u5f97\u76f8\u540c\u7684\u5e7f\u6cdb\u5339\u914d\u4fe1\u53f7\u8bbf\u95ee\u6743\u9650\uff0c\u540c\u65f6\u8ba9\u60a8\u8bbf\u95ee\u89c6\u89c9\u5e93\u5b58\u3002\u672c\u8d28\u4e0a\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97<\/span><a href=\"https:\/\/searchengineland.com\/analyze-performance-max-search-terms-insights-438333\"><span>\u6570\u636e\u91c7\u96c6\u548c\u591a\u6e20\u9053\u5185\u5bb9<\/span><\/a><span>\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-the-case-to-invest-more\" class=\"wp-block-heading\"><span>\u52a0\u5927\u6295\u8d44\u7684\u7406\u7531<\/span><\/h3>\n<p><span>\u5f88\u96be\u627e\u5230\u989d\u5916\u7684\u9884\u7b97\u8fdb\u884c\u6d4b\u8bd5\uff0c\u5c24\u5176\u662f\u5f53\u6d4b\u8bd5\u4f3c\u4e4e\u4e0e\u4f20\u7edf\u7ba1\u7406\u65b9\u5f0f\u76f8\u6096\u65f6\u3002\u8bdd\u867d\u5982\u6b64\uff0c\u4ece\u6210\u529f\u7684\u6d3b\u52a8\u4e2d\u501f\u7528\u9884\u7b97\u53ef\u80fd\u4f1a\u635f\u5bb3\u7ee9\u6548\u3002<\/span><\/p>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u4e00\u4e9b\u673a\u5236\u5b9e\u8d28\u4e0a\u4e3a\u52a0\u5927\u6295\u8d44\u63d0\u4f9b\u4e86\u4f9d\u636e\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/google-search-themes-performance-max-433776\"><span>\u641c\u7d22\u4e3b\u9898<\/span><\/a><span>\uff08\u6bcf\u4e2a\u8d44\u4ea7\u7ec4\u6700\u591a 25 \u4e2a\uff09\u53ef\u8ba9\u60a8\u5728\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u4e2d\u6295\u5165\u4f7f\u7528\u4e4b\u524d\u6d4b\u8bd5\u6f5c\u5728\u7684\u7cbe\u786e\u5339\u914d\u5173\u952e\u5b57\u6982\u5ff5\u3002\u5b83\u4eec\u5728\u7ade\u4ef7\u4e2d\u5f80\u5f80\u6392\u5728\u7cbe\u786e\u5339\u914d\u4e4b\u540e\uff0c\u4f46\u5982\u679c\u8bed\u4e49\u5339\u914d\uff0c\u5219\u53ef\u4ee5\u80dc\u8fc7\u5e7f\u6cdb\/\u77ed\u8bed\u3002\u00a0<\/span><\/li>\n<li><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u6d88\u9664\u4e86\u5e7f\u544a\u7cfb\u5217\u9009\u62e9\u4e2d\u7684\u8bb8\u591a\u4eba\u4e3a\u504f\u89c1\u3002\u6839\u636e Google \u7684\u6570\u636e\uff0c\u6dfb\u52a0\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u666e\u901a\u5e10\u6237\u5728\u6210\u672c\u76f8\u4f3c\u7684\u60c5\u51b5\u4e0b\u53ef\u5b9e\u73b0<\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/performance-max-new-features\/\" target=\"_blank\" rel=\"noopener\"><span>18% \u7684\u8f6c\u5316\u7387\u63d0\u5347<\/span><\/a><span>\u3002\u65e0\u8bba\u6211\u4eec\u662f\u5426\u8ba4\u540c\u8fd9\u4e00\u6570\u636e\uff0c\u90fd\u4e0d\u80fd\u5426\u8ba4\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4ee3\u8868\u7740\u4e00\u79cd\u66f4\u201c\u7eaf\u7cb9\u201d\u7684\u75af\u72c2\u6d4b\u8bd5\u5e7f\u544a\u7cfb\u5217\u3002\u00a0<\/span><\/li>\n<li><span>\u65e0\u8bba\u662f Performance Max \u5e7f\u544a\u7cfb\u5217\u8fd8\u662f\u641c\u7d22\/\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\uff0c\u8981\u60f3\u53d6\u5f97\u6210\u529f\u90fd\u9700\u8981\u5927\u91cf\u9884\u7b97\u3002\u5982\u679c\u6d4b\u8bd5\u9884\u7b97\u4e0d\u8db3\uff0c\u90a3\u5c06\u662f\u7eaf\u7cb9\u7684\u6d6a\u8d39\uff0c\u800c\u9884\u7b97\u51cf\u5c11\u4f1a\u5f15\u53d1\u7b97\u6cd5\u5b66\u4e60\uff0c\u4ece\u800c\u635f\u5bb3\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u3002\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"h-conversions-tracking-how-many-do-you-need-and-are-you-cannibalizing-nbsp\" class=\"wp-block-heading\"><span>\u8f6c\u6362\/\u8ddf\u8e2a\uff1a\u60a8\u9700\u8981\u591a\u5c11\u4ee5\u53ca\u60a8\u662f\u5426\u5728\u8695\u98df\u5b83\u4eec\uff1f\u00a0<\/span><\/h2>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4ec5\u5728\u6700\u5927\u8f6c\u5316\u6b21\u6570\u548c\u6700\u5927\u8f6c\u5316\u4ef7\u503c\u7684\u60c5\u51b5\u4e0b\u8fd0\u884c\u3002\u8fd9\u610f\u5473\u7740\u60a8\u9700\u8981\u6ee1\u8db3\u4e00\u5b9a\u7684\u8f6c\u5316\u9608\u503c\u3002<\/span><\/p>\n<p><span>\u6b63\u5982\u6211\u4eec\u4e4b\u524d\u6240\u8ba8\u8bba\u7684\uff0c30 \u5929\u5185\u8f6c\u5316\u6b21\u6570\u5c11\u4e8e 30 \u6b21\u7684\u5e7f\u544a\u7cfb\u5217\u5f88\u53ef\u80fd\u4f1a\u5931\u8d25\u3002\u7136\u800c\uff0c\u8fd9\u5176\u4e2d\u8fd8\u6709\u53e6\u4e00\u4e2a\u9690\u60a3\uff1aPerformance Max \u5728\u54c1\u724c\u8f6c\u5316\u4e2d\u5360\u636e\u4e86\u591a\u5927\u7684\u4efd\u989d\uff1f\u4f60\u5e94\u8be5\u8ba9\u5b83\u5360\u636e\u591a\u5c11\u4efd\u989d\uff1f<\/span><\/p>\n<p><span>\u867d\u7136\u4e0b\u610f\u8bc6\u7684\u7b54\u6848\u662f\u6392\u9664\u54c1\u724c\u5ba2\u6237\u548c\u73b0\u6709\u5ba2\u6237\uff0c\u4f46\u9884\u7b97\u8f83\u5c11\u7684\u54c1\u724c\u53ef\u80fd\u4f1a\u53d1\u73b0\u81ea\u5df1\u9677\u5165\u4e86\u56f0\u5883\uff0c\u56e0\u4e3a\u5982\u679c\u54c1\u724c\u4e0d\u5728 Performance Max \u4e2d\u53d1\u6325\u4f5c\u7528\uff0c\u4ed6\u4eec\u5c31\u65e0\u6cd5\u83b7\u5f97\u8db3\u591f\u7684\u9500\u91cf\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u91cc\u6709\u51e0\u79cd\u601d\u60f3\u6d41\u6d3e\uff0c\u4f46\u6240\u6709\u601d\u60f3\u6d41\u6d3e\u90fd\u9700\u8981\u5bf9\u53d7\u4f17\u548c\u5ba2\u6237\u5217\u8868\u5728 Performance Max \u4e2d\u7684\u884c\u4e3a\u65b9\u5f0f\u6709\u57fa\u672c\u7684\u4e86\u89e3\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-audiences-signal-mechanics\" class=\"wp-block-heading\"><span>\u89c2\u4f17\u4fe1\u53f7\u673a\u5236<\/span><\/h3>\n<p><span>\u53d7\u4f17\u4fe1\u53f7\u4e0e\u53d7\u4f17\u5b9a\u4f4d\u4e0d\u540c\u3002Performance Max \u5e7f\u544a\u7cfb\u5217\u4e0d\u53ef\u80fd\u4e13\u95e8\u9488\u5bf9\u67d0\u4e00\u7fa4\u4f53\uff08\u8fd9\u4e0d\u662f\u5176\u8bbe\u8ba1\u521d\u8877\uff09\u3002\u76f8\u53cd\uff0c\u5b83\u4eec\u53ef\u4ee5\u5e2e\u52a9 Google \u548c Microsoft \u4e86\u89e3\u60a8\u60f3\u8981\u5b9a\u4f4d\/\u53d1\u73b0\u6709\u4ef7\u503c\u7684\u5bf9\u8c61\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439595 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Search-themes-and-audience-signals.png.webp\" alt=\"Google Ads - \u641c\u7d22\u4e3b\u9898\u548c\u53d7\u4f17\u7fa4\u4f53\u4fe1\u53f7\" width=\"1393\" height=\"602\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Search-themes-and-audience-signals.png.webp 1393w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Search-themes-and-audience-signals-600x259.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Search-themes-and-audience-signals-800x346.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Search-themes-and-audience-signals-200x86.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Search-themes-and-audience-signals-768x332.png.webp 768w\" data-lazy-sizes=\"(max-width: 1393px) 100vw, 1393px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Search-themes-and-audience-signals.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4f7f\u7528\u7b2c\u4e00\u65b9\u53d7\u4f17\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\uff0c\u4f46\u73b0\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u5e02\u573a\u88ab\u8feb\u91c7\u7528\u540c\u610f\u6a21\u5f0f\uff0c\u54c1\u724c\u4f9d\u8d56\u8fd9\u4e9b\u53d7\u4f17\u4f5c\u4e3a\u79cd\u5b50\u662f\u4e0d\u5408\u7406\u7684\uff0830 \u5929\u5185\u81f3\u5c11 1,000 \u4e2a\uff0c\u6bcf\u5929\u589e\u52a0 1-2 \u4e2a\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u662f\u5176\u4ed6\u53d7\u4f17\u4fe1\u53f7\u771f\u6b63\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8bbf\u95ee\u8fc7\/\u611f\u5174\u8da3\u7684\u7f51\u7ad9\u3002<\/span><\/li>\n<li><span>\u5e02\u573a\u5185\u548c\u751f\u6d3b\u4e2d\u7684\u4e8b\u4ef6\u3002<\/span><\/li>\n<li><span>\u4e00\u822c\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e9b\u4e0e\u641c\u7d22\u4e3b\u9898\u4e00\u8d77\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5e73\u53f0\u66f4\u597d\u5730\u4e86\u89e3\u8c01\u662f\u60a8\u7684\u6700\u4f73\u4eba\u9009\uff0c\u4ece\u800c\u8ba9\u60a8\u6709\u66f4\u597d\u7684\u673a\u4f1a\u8fbe\u5230\u8f6c\u5316\u95e8\u69db\u3002\u00a0<\/span><\/p>\n<p><span>\u53e6\u4e00\u4e2a\u91cd\u8981\u6b65\u9aa4\u662f\u6392\u9664\u73b0\u6709\u5ba2\u6237\u3002\u8fd9\u662f\u786e\u4fdd\u201c\u54c1\u724c\u201d\u6d41\u91cf\u4e0d\u4f1a\u8fdb\u5165\u7684\u6700\u53ef\u9760\u65b9\u6cd5\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u5c06 Performance Max \u89c6\u4e3a\u7ec8\u8eab\u5ba2\u6237\u4ef7\u503c (LCV) \u5de5\u5177\uff0c\u90a3\u4e48\u8fd9\u6837\u505a\u53ef\u80fd\u4f1a\u4f24\u5bb3\u5230\u81ea\u5df1\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u6709\u673a\u4f1a\u91cd\u65b0\u5438\u5f15\u5ba2\u6237\uff0c\u800c\u5141\u8bb8\u73b0\u6709\u5ba2\u6237\u83b7\u5f97\u90e8\u5206 Performance Max \u9884\u7b97\u53ef\u4ee5\u5e2e\u52a9\u5de9\u56fa\u60a8\u4f5c\u4e3a\u4ed6\u4eec\u7684\u9996\u9009\u5408\u4f5c\u4f19\u4f34\u7684\u5730\u4f4d\uff0c\u5f53\u4ed6\u4eec\u53ef\u80fd\u6b63\u5728\u5173\u6ce8\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\/\u8003\u8651\u662f\u5426\u4e0e\u60a8\u6062\u590d\u5408\u4f5c\u65f6\u3002\u00a0<\/span><\/p>\n<p><span>\u4e24\u79cd\u65b9\u5f0f\u5404\u6709\u5229\u5f0a\uff0c\u6ca1\u6709\u660e\u786e\u7684\u7b54\u6848\u3002\u91cd\u8981\u7684\u662f\uff0c\u4f60\u8981\u5c0a\u91cd\u4f60\u7684\u6218\u7565\u9009\u62e9\uff0c\u5e76\u91c7\u53d6\u540e\u52e4\u63aa\u65bd\u6765\u652f\u6301\u5b83\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-excluding-branded-from-performance-max\" class=\"wp-block-heading\"><span>\u4ece\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4e2d\u6392\u9664\u54c1\u724c\u5e7f\u544a<\/span><\/h3>\n<p><span>\u5c06\u54c1\u724c\u6d41\u91cf\u6392\u9664\u5728 Performance Max \u4e4b\u5916\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002\u54c1\u724c\u6d41\u91cf\u901a\u5e38\u66f4\u4fbf\u5b9c\uff0c\u8f6c\u5316\u53ef\u80fd\u6027\u66f4\u9ad8\uff0c\u5e76\u4e14\u901a\u5e38\u4f1a\u5206\u914d\u6709\u6218\u7565\u9884\u7b97\u3002<\/span><\/p>\n<p><span>\u8ba9\u5b83\u4e0e\u975e\u54c1\u724c\u6df7\u5408\uff0c\u4e0e\u8ba9\u54c1\u724c\u5e7f\u544a\u7ec4\/\u5173\u952e\u5b57\u6df7\u5408\u5728\u975e\u54c1\u724c\u641c\u7d22\u6d3b\u52a8\u4e2d\u7684\u641c\u7d22\u6d3b\u52a8\u4e00\u6837\u7cdf\u7cd5\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439596 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Excluding-branded-from-Performance-Max.png.webp\" alt=\"Google Ads - \u4ece\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4e2d\u6392\u9664\u54c1\u724c\u5e7f\u544a\" width=\"956\" height=\"390\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Excluding-branded-from-Performance-Max.png.webp 956w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Excluding-branded-from-Performance-Max-600x245.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Excluding-branded-from-Performance-Max-800x326.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Excluding-branded-from-Performance-Max-200x82.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Excluding-branded-from-Performance-Max-768x313.png.webp 768w\" data-lazy-sizes=\"(max-width: 956px) 100vw, 956px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Google-Ads-Excluding-branded-from-Performance-Max.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5982\u679c\u60a8\u9009\u62e9\u8fd9\u6761\u8def\u5f84\uff0c\u8bf7\u786e\u4fdd\u60a8\u4e0d\u4ec5\u5728\u8bbe\u7f6e\u4e2d\u6392\u9664\u54c1\u724c\u672f\u8bed\uff0c\u800c\u4e14\u8fd8\u901a\u8fc7\u7528\u6237\u5217\u8868\u6392\u9664\u73b0\u6709\u5ba2\u6237\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439853 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-audience-exclusion-set-up.png.webp\" alt=\"PMax - \u5b9a\u4e49\u73b0\u6709\u5ba2\u6237\u5217\u8868\" width=\"899\" height=\"387\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-audience-exclusion-set-up.png.webp 899w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-audience-exclusion-set-up-600x258.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-audience-exclusion-set-up-800x344.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-audience-exclusion-set-up-200x86.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-audience-exclusion-set-up-768x331.png.webp 768w\" data-lazy-sizes=\"(max-width: 899px) 100vw, 899px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-audience-exclusion-set-up.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8bbe\u7f6e\u6548\u679c\u6700\u5927\u5316\u53d7\u4f17\u7fa4\u4f53\u6392\u9664<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439855 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-still-allows-for-audience-exclusions.png.webp\" alt=\"Pmax \u4ecd\u5141\u8bb8\u6392\u9664\u89c2\u4f17\" width=\"901\" height=\"311\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-still-allows-for-audience-exclusions.png.webp 901w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-still-allows-for-audience-exclusions-600x207.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-still-allows-for-audience-exclusions-800x276.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-still-allows-for-audience-exclusions-200x69.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-still-allows-for-audience-exclusions-768x265.png.webp 768w\" data-lazy-sizes=\"(max-width: 901px) 100vw, 901px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/pmax-still-allows-for-audience-exclusions.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4ecd\u5141\u8bb8\u6392\u9664\u53d7\u4f17\u7fa4\u4f53<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u5982\u679c\u60a8\u9009\u62e9\u8fd9\u79cd\u65b9\u5f0f\uff0c\u60a8\u4ecd\u7136\u9700\u8981\u9488\u5bf9\u54c1\u724c\u641c\u7d22\u7684\u641c\u7d22\u6d3b\u52a8\u3002\u8fd9\u6837\uff0c\u60a8\u53ef\u4ee5\u63a7\u5236\u5206\u914d\u7ed9\u5b83\u7684\u9884\u7b97\uff0c\u800c\u4e0d\u4f1a\u5411\u7ade\u4e89\u5bf9\u624b\u8ba9\u6b65\u3002\u00a0\u00a0<\/span><\/p>\n<h3 id=\"h-allowing-branded-in-performance-max-nbsp-nbsp\" class=\"wp-block-heading\"><span>\u5141\u8bb8\u5728 Performance Max \u4e2d\u5c55\u793a\u54c1\u724c\u00a0\u00a0<\/span><\/h3>\n<p><span>\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u5141\u8bb8\u5ba2\u6237\u65c5\u7a0b\u7684\u6240\u6709\u9636\u6bb5\u3002\u5982\u679c\u4f60\u8fd9\u6837\u505a\uff0c\u4f60\u5c06\u9700\u8981\u6682\u505c\u54c1\u724c\u641c\u7d22\u6d3b\u52a8\uff0c\u56e0\u4e3a\u8fd9\u5c06\u5e26\u6765\u8695\u98df\u98ce\u9669\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u90a3\u4e9b\u65e0\u6cd5\u6ee1\u8db3\u53d7\u4f17\u6392\u9664\u95e8\u69db\u6216\u8f6c\u5316\u95e8\u69db\uff08\u5982\u679c\u672a\u5728\u5e7f\u544a\u6d3b\u52a8\u4e2d\u878d\u5165\u54c1\u724c\uff09\u7684\u4eba\u6765\u8bf4\uff0c\u6b64\u65b9\u6cd5\u975e\u5e38\u7406\u60f3\u3002\u00a0\u00a0<\/span><\/p>\n<h2 id=\"h-takeaways\" class=\"wp-block-heading\"><span>\u603b\u7ed3<\/span><\/h2>\n<p><span>\u5bf9\u4e8e Performance Max\uff0c\u6ca1\u6709\u660e\u786e\u7684\u7b54\u6848\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u54c1\u724c\u90fd\u6709\u4e0d\u540c\u7684\u9700\u6c42\u3002\u4e0d\u8fc7\uff0c\u4ee5\u4e0b\u6307\u5357\u5e94\u8be5\u6709\u52a9\u4e8e\u60a8\u627e\u5230\u6b63\u786e\u7684\u7b54\u6848\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5927\u9884\u7b97\u7684\u54c1\u724c\u5e94\u8be5\u8003\u8651\u591a\u9879\u6d3b\u52a8\u7684\u65b9\u6cd5\u6765\u6b63\u786e\u5730\u5206\u914d\u9884\u7b97\u3002\u00a0<\/span><\/li>\n<li><span>\u901a\u8fc7\u89c6\u89c9\u521b\u610f\u6765\u4e3b\u5bfc\u7ade\u4e89\u662f\u4e00\u79cd\u7b80\u5355\u7684\u65b9\u6cd5\uff0c\u56e0\u4e3a\u5927\u591a\u6570\u54c1\u724c\u90fd\u503e\u5411\u4e8e\u201c\u66f4\u7b80\u5355\u201d\u7684\u6587\u5b57\u3002\u00a0<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u65e0\u6cd5\u83b7\u5f97\u8db3\u591f\u7684\u6570\u636e\uff08\u8f6c\u5316\u6b21\u6570\u548c\u53d7\u4f17\u7fa4\u4f53\u5217\u8868\uff09\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u5408\u5e76\u60a8\u7684\u7ed3\u6784\u3002<\/span><\/li>\n<\/ul>\n<p><span>Performance Max \u5df2\u7ecf\u6709\u4e86\u5f88\u5927\u7684\u6539\u8fdb\uff0c\u4f60\u7684\u7ed3\u679c\u4e0e\u4f60\u4ed8\u51fa\u7684\u52aa\u529b\u76f4\u63a5\u76f8\u5173\u3002\u00a0<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f53Performance Max\u9996\u6b21\u51fa\u73b0\u65f6\uff0c\u6d4b\u8bd5\u548c\u60c5\u7eea\u90fd\u6709\u70b9\u201c\u72c2\u91ce\u897f\u90e8\u201d\u3002\u6709\u4e9b\u4eba\u5bf9\u65e0\u9700\u5355\u72ec\u9884\u7b97\u5373\u53ef\u83b7\u5f97\u66f4\u591a\u89c6\u89c9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1775","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1775"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1775\/revisions"}],"predecessor-version":[{"id":3148,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1775\/revisions\/3148"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}