{"id":1766,"date":"2025-06-30T04:42:52","date_gmt":"2025-06-29T20:42:52","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1766"},"modified":"2025-06-30T06:06:41","modified_gmt":"2025-06-29T22:06:41","slug":"b2b-%e5%8f%97%e4%bc%97%e5%ae%9a%e4%bd%8d%ef%bc%9ameta-ads-%e4%bd%9c%e4%b8%ba-linkedin-%e7%9a%84%e6%9b%bf%e4%bb%a3%e5%93%81","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1766","title":{"rendered":"B2B \u53d7\u4f17\u5b9a\u4f4d\uff1aMeta Ads \u4f5c\u4e3a LinkedIn \u7684\u66ff\u4ee3\u54c1"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5982\u679c\u60a8\u80fd\u591f\u4ee5\u6781\u4f4e\u7684\u4ef7\u683c\u5c06\u60a8\u7684\u5e7f\u544a\u5c55\u793a\u7ed9\u60a8\u7684\u7406\u60f3\u5ba2\u6237\uff0c\u90a3\u4f1a\u600e\u6837\uff1f<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/7-linkedin-advertising-pitfalls-where-your-b2b-ads-setup-might-stumble-431267\"><span>\u4e0e\u5176\u4ed6\u5e73\u53f0\u76f8\u6bd4\uff0c LinkedIn \u5e7f\u544a<\/span><\/a><span>\u4ee5\u6210\u672c\u9ad8\u800c\u95fb\u540d\u3002<\/span><\/p>\n<p><span>\u4e0d\u8fc7\uff0c\u8fd8\u662f\u6709\u4e00\u79cd\u65b9\u6cd5\u53ef\u4ee5<\/span><a href=\"https:\/\/searchengineland.com\/facebook-ads-lead-generation-guide-430339\"><span>\u5728 Meta \u4e0a\u5b9a\u4f4d\u7c7b\u4f3c\u7684 B2B \u53d7\u4f17<\/span><\/a><span>\uff0c\u800c\u4e14\u5e7f\u544a\u6210\u672c\u8981\u4f4e\u5f97\u591a\u3002<\/span><\/p>\n<p><span>\u4f46\u8fd9\u5047\u8bbe\u4e24\u4ef6\u4e8b\u662f\u6b63\u786e\u7684\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u5df2\u5177\u5907\u57fa\u672c\u6761\u4ef6\uff1a\u51fa\u8272\u7684\u4f18\u60e0\u548c\u7740\u9646\u9875\uff0c\u5e76\u6709\u53d7\u4f17\u7814\u7a76\u652f\u6301\uff0c\u7b80\u5355\u7684\u5e7f\u544a\u6d3b\u52a8\u7ed3\u6784\uff0c\u5f3a\u5927\u7684\u521b\u610f\u548c\u8f6c\u5316\u8ddf\u8e2a\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u60a8\u662f\u4ee5\u8425\u9500\u4eba\u5458\u800c\u975e\u5a92\u4f53\u4e70\u5bb6\u7684\u8eab\u4efd\u6765\u5bf9\u5f85\u5e7f\u544a\u7684\u3002<\/span><\/li>\n<li><span>\u60a8\u613f\u610f\u4e3a\u4e86\u66f4\u4f4e\u7684\u83b7\u53d6\u6210\u672c\u800c\u505a\u51fa\u6743\u8861\u3002\u867d\u7136\u60a8\u65e0\u6cd5\u50cf LinkedIn \u90a3\u6837\u7cbe\u51c6\u5b9a\u4f4d\uff0c\u4f46\u4ec5\u4ec5\u56e0\u4e3a\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u6b63\u5728\u6d4f\u89c8<\/span><a href=\"https:\/\/searchengineland.com\/instagram-lead-generation-435670\"><span>Instagram<\/span><\/a><span>\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u4ed6\u4eec\u5728\u804c\u4e1a\u4e0a\u5c31\u4e0d\u518d\u662f\u4ed6\u4eec\u81ea\u5df1\u3002\u60a8\u53ef\u80fd\u65e0\u6cd5\u5728\u76f8\u540c\u7684\u73af\u5883\u4e2d\u8fce\u5408\u4ed6\u4eec\uff0c\u4f46\u4ed6\u4eec\u4ecd\u7136\u6709\u8fd9\u4e9b\u9700\u6c42\uff0c\u5e76\u4e14\u4f1a\u5173\u6ce8\u4e00\u4e9b\u8db3\u591f\u6709\u8da3\u7684\u4e1c\u897f\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u5728 LinkedIn \u4e0a\u505a\u5e7f\u544a\u7684\u6210\u672c\u8fc7\u9ad8\uff0c\u6216\u8005\u60a8\u65e0\u6cd5\u6ee1\u8db3\u67d0\u4e9b\u5b9a\u4f4d\u8bbe\u7f6e\u7684\u6700\u4f4e\u8981\u6c42\uff08\u5e76\u4e14\u60a8\u6ee1\u8db3\u4e0a\u8ff0\u4e24\u4e2a\u6761\u4ef6\uff09\uff0c\u90a3\u4e48\u60a8\u53ef\u80fd\u9700\u8981\u8003\u8651\u8fd9\u79cd\u505a\u6cd5\u3002<\/span><\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><\/div>\n<\/div>\n<\/figure>\n<h2 id=\"h-what-creative-works-best-for-b2b-lead-gen-on-meta\" class=\"wp-block-heading\"><span>\u54ea\u79cd\u521b\u610f\u6700\u9002\u5408 Meta \u4e0a\u7684 B2B \u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff1f<\/span><\/h2>\n<p><span>\u6211\u53d1\u73b0\u4f60\u771f\u7684\u4e0d\u9700\u8981\u8ba9<\/span><a href=\"https:\/\/searchengineland.com\/creative-driven-tips-optimize-ppc-performance-430476\"><span>\u521b\u610f<\/span><\/a><span>\u590d\u6742\u5316\uff0c\u56e0\u4e3a\u7b80\u5355\u7684\u6a2a\u5e45\u5e7f\u544a\u5728 B2B \u4e2d\u6548\u679c\u5f88\u597d\u3002\u4e5f\u8bb8\u662f\u56e0\u4e3a\u5546\u4e1a\u6d88\u8d39\u8005\u7ecf\u5e38\u5bfb\u6c42\u4e00\u4e9b\u80fd\u5e2e\u52a9\u4ed6\u4eec\u8fdb\u6b65\u6216\u66f4\u8f7b\u677e\u5730\u5de5\u4f5c\u7684\u4e1c\u897f\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\">&lt;img class=&quot;wp-image-439560 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Meta Facebook \u5e7f\u544a\u793a\u4f8b&#8221; width=&#8221;361&#8243; height=&#8221;600&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad-361&#215;600.png.webp 361w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad-204&#215;338.png.webp 204w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad-68&#215;113.png.webp 68w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad.png.webp 494w&#8221; data-lazy-sizes=&#8221;(max-width: 361px) 100vw, 361px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad-361&#215;600.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5f53\u60a8\u8bd5\u56fe\u8ba9\u67d0\u4eba\u9884\u7ea6\u7259\u533b\u6216\u4e86\u89e3\u4fdd\u9669\u8ba1\u5212\u65f6\uff0c\u60c5\u51b5\u5c31\u4e0d\u540c\u4e86\uff0c\u60a8\u9700\u8981\u8bf4\u670d\u4ed6\u4eec\u6253\u7535\u8bdd\u3002<\/span><\/p>\n<p><span>\u4f46\u5728 B2B \u9886\u57df\uff0c\u4f60\u9500\u552e\u7684\u4ea7\u54c1\u53ef\u4ee5\u8ba9\u67d0\u4eba\u7684\u751f\u6d3b\u66f4\u8f7b\u677e\u3001\u66f4\u987a\u7545\u3002\u8fd9\u9700\u8981\u4ed6\u4eec\u8fdb\u884c\u6295\u8d44\uff0c\u4f46 B2B \u53d7\u4f17\u5bf9\u6b64\u6301\u5f00\u653e\u6001\u5ea6\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u50cf B2C \u6f5c\u5728\u5ba2\u6237\u751f\u6210\u548c\u7535\u5b50\u5546\u52a1\u4e00\u6837\u4f7f\u7528\u89c6\u9891\uff0c\u4f46\u6ca1\u6709\u5fc5\u8981\u8ffd\u6c42\u9ad8\u4ea7\u503c\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439561 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Meta Facebook \u5e7f\u544a\u793a\u4f8b &#8211; \u4eac\u74f7&#8221; width=&#8221;588&#8243; height=&#8221;642&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad-Kyocera.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad-Kyocera-310&#215;338.png.webp 310w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad-Kyocera-550&#215;600.png.webp 550w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad-Kyocera-103&#215;113.png.webp 103w&#8221; data-lazy-sizes=&#8221;(max-width: 588px) 100vw, 588px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Sample-Meta-Facebook-ad-Kyocera.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u8fd9\u66f4\u591a\u7684\u662f\u5c06\u6b63\u786e\u7684\u4fe1\u606f\u4f20\u9012\u7ed9\u6b63\u786e\u7684\u6d88\u8d39\u8005\u3002\u4ed6\u4eec\u4f7f\u7528\u4e0d\u540c\u7684\u5e73\u53f0\uff0c\u4f46\u4ed6\u4eec\u4ecd\u7136\u662f\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u3002\u5982\u679c\u4f60\u548c\u4ed6\u4eec\u4ea4\u8c08\uff0c\u4ed6\u4eec\u4f1a\u91c7\u53d6\u884c\u52a8\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u60a8\u60f3\u8981\u8054\u7cfb\u7684\u4eba\u7684\u7c7b\u578b\uff0c\u60a8\u53ef\u4ee5\u5c06\u5176\u4fdd\u6301\u5728\u5c3d\u53ef\u80fd\u7b80\u5355\u7684\u72b6\u6001\uff0c\u53ea\u8981\u53d1\u9001\u6b63\u786e\u7684\u6d88\u606f\u5373\u53ef\u3002<\/span><\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><\/div>\n<\/div>\n<\/figure>\n<p><span>\u6211\u4eec\u6709\u4e00\u4e2a\u9500\u552e\u5bb6\u5c45\u7528\u54c1\u7684\u4ee3\u7406\u5ba2\u6237\uff0c\u6240\u4ee5\u6211\u4eec\u4f1a\u5c1d\u8bd5\u8054\u7cfb\u627f\u5305\u5546\u3001\u5f00\u53d1\u5546\u3001\u5ba4\u5185\u8bbe\u8ba1\u5e08\u548c\u5176\u4ed6\u4e13\u4e1a\u4eba\u58eb\u3002\u6211\u6709\u65f6\u53d1\u73b0\uff0c\u5373\u4f7f\u662f\u4e00\u5f20\u7528 iPhone \u62cd\u6444\u7684\u3001\u4f20\u8fbe\u6b63\u786e\u4fe1\u606f\u7684\u4ea7\u54c1\u7167\u7247\uff0c\u4e5f\u6bd4\u5de5\u4f5c\u5ba4\u62cd\u6444\u7684\u7167\u7247\u6548\u679c\u66f4\u597d\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/meta-advertising-best-practices-392349\"><strong><em><span>\u5143\u5e7f\u544a\uff1a2024 \u5e74\u7684 5 \u9879\u6700\u4f73\u5b9e\u8df5<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-why-b2b-lead-gen-on-meta-is-easier-than-you-think\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48 Meta \u4e0a\u7684 B2B \u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6bd4\u60a8\u60f3\u8c61\u7684\u8981\u5bb9\u6613<\/span><\/h3>\n<p><span>\u7279\u522b\u662f\u5bf9\u4e8e B2B \u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff0c\u60a8\u53ef\u80fd\u62e5\u6709\u53ef\u4ee5\u901a\u8fc7\u8c03\u6574\u5927\u5c0f\u548c\u8fdb\u884c\u4e00\u4e9b\u4fee\u6539\u6765\u5feb\u901f\u91cd\u65b0\u5229\u7528\u7684\u8d44\u4ea7\u3002<\/span><\/p>\n<p><span>\u60f3\u60f3\u5bf9\u4e8e\u60a8\u7684\u9500\u552e\u5bf9\u8c61\u6765\u8bf4\u4ec0\u4e48\u662f\u91cd\u8981\u7684\uff0c\u4ee5\u53ca\u60a8\u7684\u4ea7\u54c1\u5c06\u5982\u4f55\u8ba9\u4ed6\u4eec\u7684\u751f\u6d3b\u66f4\u8f7b\u677e\u3002\u5c1d\u8bd5\u5728\u5e7f\u544a\u521b\u610f\u548c\u6587\u6848\u4e2d\u8c08\u53ca\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u8fd9\u542c\u8d77\u6765\u50cf\u662f\u4e00\u79cd\u6838\u5fc3\u7684 B2B 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py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-audience-targeting-on-meta-options-and-framework\" class=\"wp-block-heading\"><span>Meta \u4e0a\u7684\u53d7\u4f17\u5b9a\u4f4d\uff1a\u9009\u9879\u548c\u6846\u67b6<\/span><\/h2>\n<p><span>\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u548c B2C \u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff0c\u6211\u4eec\u503e\u5411\u4e8e\u8fdb\u884c\u5927\u91cf\u5e7f\u6cdb\u7684\u5b9a\u4f4d\u3002\u6211\u53d1\u73b0\uff0c\u5f53\u6211\u4eec\u4f7f\u7528\u5ba2\u6237\u5217\u8868\u5e76\u521b\u5efa\u76f8\u4f3c\u5bf9\u8c61\u8fdb\u884c\u5b9a\u4f4d\uff0c\u4ee5\u53ca\u4f7f\u7528 Meta \u7684\u5174\u8da3\u548c\u8be6\u7ec6\u5b9a\u4f4d\u65f6\uff0cB2B \u7684\u6210\u529f\u7387\u66f4\u9ad8\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u521a\u521a\u4e3a\u4e00\u4f4d\u9500\u552e\u6e38\u4e50\u573a\u8bbe\u5907\u7684\u5ba2\u6237\u53d1\u8d77\u4e86\u4e00\u9879\u6d3b\u52a8\uff0c\u56e0\u6b64\u6211\u4eec\u7684\u76ee\u6807\u662f\u5728\u5e02\u653f\u5f53\u5c40\u548c\u5b66\u6821\u5de5\u4f5c\u7684\u4eba\u5458\u3002\u4e0e LinkedIn \u7c7b\u4f3c\uff0c\u5c3d\u7ba1\u6ca1\u6709\u90a3\u4e48\u8be6\u7ec6\u6216\u7ec6\u81f4\uff0c\u4f46 Meta \u53ef\u4ee5\u9009\u62e9\u6839\u636e\u4ee5\u4e0b\u6761\u4ef6\u6765\u5b9a\u4f4d\u4eba\u7fa4\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ed6\u4eec\u5728\u54ea\u91cc\u5de5\u4f5c\u3002<\/span><\/li>\n<li><span>\u4ed6\u4eec\u7684\u89d2\u8272\u662f\u4ec0\u4e48\u3002<\/span><\/li>\n<li><span>\u4ed6\u4eec\u4ece\u4e8b\u54ea\u4e2a\u884c\u4e1a\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6240\u4ee5\uff0c\u8fd9\u53ea\u662f\u4e00\u4e2a\u68b3\u7406\u8fd9\u4e9b\u5185\u5bb9\u5e76\u5efa\u7acb\u8db3\u591f\u591a\u7684\u53d7\u4f17\u7684\u95ee\u9898\u3002\u6211\u4eec\u4e0d\u60f3\u4e3a\u6bcf\u4e2a\u53d7\u4f17\u5236\u4f5c\u591a\u4e2a\u5e7f\u544a\u7ec4\uff0c\u800c\u662f\u5c06\u5b83\u4eec\u5806\u53e0\u6210\u4e00\u4e2a\u5927\u53d7\u4f17\u7fa4\u4f53\uff0c\u6211\u4eec\u53d1\u73b0\u8fd9\u79cd\u65b9\u6cd5\u6548\u679c\u5f88\u597d\uff0c\u53ef\u4ee5\u5e26\u6765\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439562 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Meta-targeting-options.png.webp\" alt=\"\u5143\u5b9a\u4f4d\u9009\u9879\" width=\"862\" height=\"518\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Meta-targeting-options.png.webp 862w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Meta-targeting-options-562x338.png.webp 562w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Meta-targeting-options-800x481.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Meta-targeting-options-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Meta-targeting-options-768x462.png.webp 768w\" data-lazy-sizes=\"(max-width: 862px) 100vw, 862px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Meta-targeting-options.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4e0e\u5728 LinkedIn \u4e0a\u9500\u552e\u76f8\u6bd4\uff0c\u60a8\u53ef\u80fd\u4f1a\u83b7\u5f97\u66f4\u591a\u7684\u5783\u573e\u7ebf\u7d22\u3002\u4f46\u603b\u4f53\u800c\u8a00\uff0c\u5373\u4f7f\u8003\u8651\u5230\u8fd9\u4e00\u5dee\u5f02\uff0c\u5728 Meta \u4e0a\u9500\u552e\u4ecd\u7136\u66f4\u4fbf\u5b9c\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u8fd8\u5728\u4e3a\u4e00\u5bb6\u51fa\u79df\u5927\u578b\u529e\u516c\u673a\u5668\u7684\u516c\u53f8\u6295\u653e\u5e7f\u544a\uff0c\u8be5\u516c\u53f8\u63d0\u4f9b\u6309\u6708\u670d\u52a1\u3001\u78b3\u7c89\u7b49\u3002\u6211\u4eec\u7684\u76ee\u6807\u5ba2\u6237\u662f\u517b\u8001\u9662\u5de5\u4f5c\u4eba\u5458\u6216\u529e\u516c\u5ba4\u7ba1\u7406\u4eba\u5458\uff0c\u56e0\u6b64\u5e7f\u544a\u53d6\u51b3\u4e8e\u4ed6\u4eec\u7684\u89d2\u8272\u6216\u4ed6\u4eec\u6240\u5728\u7684\u516c\u53f8\u7c7b\u578b\u3002<\/span><\/p>\n<p><span>\u4f46\u6211\u4eec\u4e5f\u5728\u5173\u6ce8\u53ef\u80fd\u76f8\u5173\u7684\u5229\u76ca\u3002<\/span><\/p>\n<p><span>\u662f\u5426\u6709\u4e1a\u5185\u4eba\u58eb\u503e\u5411\u4e8e\u8ba2\u9605\u7684\u884c\u4e1a\u520a\u7269\uff1f\u5982\u679c\u6709\uff0c\u60a8\u53ef\u4ee5\u5c06\u8be5\u520a\u7269\u6240\u5c5e\u516c\u53f8\u8bbe\u7f6e\u4e3a\u5174\u8da3\u3002<\/span><\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><\/div>\n<\/div>\n<\/figure>\n<p><span>\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u5728 Meta \u4e0a\u5b9a\u4f4d\u4e13\u4e1a\u53d7\u4f17\u5b9e\u9645\u4e0a\u53ea\u662f\u5173\u4e8e\u5ba2\u6237\u76f8\u4f3c\u8005\u3001\u6f5c\u5728\u5ba2\u6237\u5217\u8868\u76f8\u4f3c\u8005\u3001\u5174\u8da3\u548c\u57fa\u4e8e\u4e13\u4e1a\u7684\u5b9a\u4f4d\u3002<\/span><\/p>\n<h3 id=\"h-my-audience-targeting-guidelines\" class=\"wp-block-heading\"><span>\u6211\u7684\u53d7\u4f17\u5b9a\u4f4d\u6307\u5357<\/span><\/h3>\n<p><span>\u4ee5\u4e0b\u662f\u6211\u5728 Facebook \u548c Instagram \u4e0a\u5f00\u5c55 B2B \u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6d3b\u52a8\u65f6\u9075\u5faa\u7684\u4e00\u4e9b\u5176\u4ed6\u6307\u5357\u3002\u60a8\u7684\u60c5\u51b5\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u56e0\u6b64\u8bf7\u6839\u636e\u9700\u8981\u8fdb\u884c\u6d4b\u8bd5\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5982\u679c\u60a8\u662f\u4e00\u5bb6\u533a\u57df\u6027\u4f01\u4e1a\uff0c\u60a8\u4f1a\u5e0c\u671b\u5728\u7279\u5b9a\u4f4d\u7f6e\u8fdb\u884c\u5206\u5c42\u3002<\/span><\/li>\n<li><span>\u6211\u4e0d\u559c\u6b22\u4f7f\u7528\u5d4c\u5165\u5f0f\u6f5c\u5728\u5ba2\u6237\u8868\u5355\uff0c\u56e0\u4e3a\u5b83\u4eec\u5f80\u5f80\u4f1a\u8fd4\u56de\u66f4\u591a\u5783\u573e\u6f5c\u5728\u5ba2\u6237\u3002\u6211\u4eec\u901a\u5e38\u4f1a\u5c06\u6d41\u91cf\u53d1\u9001\u5230\u4e13\u7528\u7684\u767b\u5f55\u9875\u9762\uff0c\u5e76\u5c3d\u529b\u901a\u8fc7\u4f7f\u7528\u4e0e\u5e7f\u544a\u521b\u610f\u672c\u8eab\u7c7b\u4f3c\u7684\u8bed\u8a00\u6765\u4f7f\u8be5\u9875\u9762\u5b9e\u73b0\u826f\u597d\u7684\u8f6c\u5316\u3002<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u8981\u4f7f\u7528\u5d4c\u5165\u5f0f\u8868\u5355\uff0c\u8bf7\u6dfb\u52a0\u95ee\u9898\u4ee5\u589e\u52a0\u8868\u5355\u7684\u6469\u64e6\u529b\u5e76\u83b7\u5f97\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<li><span>\u786e\u4fdd\u6240\u6709\u5e7f\u544a\u7684\u7740\u9646\u9875 URL \u4e2d\u90fd\u5305\u542b UTM \u53c2\u6570\uff0c\u8fd9\u6837\u5f53\u6709\u6f5c\u5728\u5ba2\u6237\u8fdb\u6765\u65f6\uff0c\u60a8\u5c31\u77e5\u9053\u5b83\u6765\u81ea\u54ea\u4e2a\u5e7f\u544a\u7cfb\u5217\u548c\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>\u5c06\u8be5\u6f5c\u5728\u5ba2\u6237\u6570\u636e\u53cd\u9988\u5230 HubSpot\u3001SalesForce \u6216\u60a8\u4f7f\u7528\u7684\u4efb\u4f55 CRM\uff0c\u4ee5\u4fbf\u60a8\u4e86\u89e3\u4ece\u54ea\u91cc\u83b7\u5f97\u53ef\u8f6c\u5316\u4e3a\u9500\u552e\u7684\u6700\u6709\u4ef7\u503c\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<li><span>\u8003\u8651\u5c06\u5c1a\u672a\u8f6c\u5316\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u3001\u89c6\u9891\u89c2\u770b\u8005\u548c\u9875\u9762\u53c2\u4e0e\u8005\u6dfb\u52a0\u5230\u60a8\u7684\u53d7\u4f17\u9009\u62e9\u4e2d\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u5b9a\u4f4d\u4efb\u4f55\u8868\u73b0\u51fa\u8db3\u591f\u5174\u8da3\u6765\u53c2\u4e0e\u60a8\u7684\u5a92\u4f53\u4f46\u4e0d\u8db3\u4ee5\u8f6c\u5316\u7684\u4eba\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-new-ways-to-target-b2b-audiences-on-meta\" class=\"wp-block-heading\"><span>\u5728 Meta \u4e0a\u5b9a\u4f4d B2B \u53d7\u4f17\u7684\u65b0\u65b9\u6cd5<\/span><\/h3>\n<p><span>\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u6211\u6240\u5206\u4eab\u7684\u6240\u6709\u5185\u5bb9\u90fd\u662f\u4ece\u4f7f\u7528\u4ee5\u6f5c\u5728\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u6807\u51c6\u8f6c\u5316\u6d3b\u52a8\u7684\u89d2\u5ea6\u51fa\u53d1\u7684\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u5177\u6709\u6f5c\u5728\u5ba2\u6237\u76ee\u6807\u7684<\/span><a href=\"https:\/\/www.facebook.com\/business\/ads\/automation\/tailored-campaigns\" target=\"_blank\" rel=\"noopener\"><span>\u5b9a\u5236\u5e7f\u544a\u7cfb\u5217<\/span><\/a><span>\uff0c\u8fd9\u7c7b\u4f3c\u4e8e<\/span><a href=\"https:\/\/searchengineland.com\/facebooks-advantage-shopping-campaigns-worth-ecommerce-hype-394318\"><span>Advantage+ \u8d2d\u7269<\/span><\/a><span>\u4ee5\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u3002\u5b83\u5265\u593a\u4e86\u4e00\u4e9b\u4f20\u7edf\u5e7f\u544a\u5546\u7684\u63a7\u5236\u6743\uff0c\u4f46\u503c\u5f97\u4e00\u8bd5 &#8211; \u5c24\u5176\u662f\u5728\u9884\u7b97\u8f83\u5927\u7684\u60c5\u51b5\u4e0b\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u4e0d\u60f3\u5c06\u8868\u5355\u63d0\u4ea4\u4f5c\u4e3a\u4e3b\u8981\u8f6c\u5316\uff0c\u60a8\u8fd8\u53ef\u4ee5\u521b\u5efa\u5177\u6709\u547c\u53eb\u76ee\u6807\u7684\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u901a\u8fc7\u7535\u8bdd\u505a\u4e8b\uff0c\u8bf7\u5c06\u5176\u4e0e\u547c\u53eb\u8ddf\u8e2a\u53f7\u4e00\u8d77\u4f7f\u7528\uff0c\u4ee5\u4fbf CTA \u5f15\u5bfc\u547c\u53eb\uff0c\u5e76\u4e14\u60a8\u53ef\u4ee5\u76d1\u63a7\u60a8\u7684\u67e5\u8be2\u6765\u81ea\u4f55\u5904\u3002\u5982\u679c\u60a8\u5411\u7cfb\u7edf\u63d0\u4f9b\u6b63\u786e\u7684\u6570\u636e\uff0c\u7cfb\u7edf\u4e5f\u4f1a\u8ddf\u8e2a\u6b64\u60c5\u51b5\u5e76\u4f18\u5316\u6700\u4f73\u547c\u53eb\u3002<\/span><\/p>\n<p><span>Meta \u4e5f\u4e00\u76f4\u5728\u63a8\u5e7f<\/span><a href=\"https:\/\/searchengineland.com\/testing-meta-ai-powered-advantage-targeting-432797\"><span>Advantage+ \u53d7\u4f17<\/span><\/a><span>\uff0c\u5b83\u57fa\u672c\u4e0a\u501f\u9274\u4e86<\/span><a href=\"https:\/\/searchengineland.com\/google-performance-max-431821\"><span>Google \u7684 Performance Max<\/span><\/a><span>\uff0c\u5c06\u5176\u53d8\u6210\u53d7\u4f17\u5efa\u8bae\uff08\u4fe1\u53f7\uff09\u3002<\/span><\/p>\n<p><span>\u7cfb\u7edf\u5c06\u4ee5\u6b64\u4e3a\u57fa\u7840\uff0c\u4f46\u5b83\u4f1a\u66f4\u8fdb\u4e00\u6b65\uff0c\u627e\u5230\u5b83\u8ba4\u4e3a\u662f\u60a8\u6240\u9500\u552e\u4ea7\u54c1\u7684\u76ee\u6807\u6d88\u8d39\u8005\u3002<\/span><\/p>\n<h2 id=\"h-test-before-you-divest\" class=\"wp-block-heading\"><span>\u64a4\u8d44\u524d\u5148\u8fdb\u884c\u6d4b\u8bd5<\/span><\/h2>\n<p><span>\u6211\u4e86\u89e3\u5bf9\u4e8e\u4f7f\u7528 Meta Ads \u8fdb\u884c B2B \u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5e7f\u544a\u7684\u6000\u7591\u6001\u5ea6\u3002<\/span><\/p>\n<p><span>\u4e0d\u8fc7\uff0c\u6211\u7684\u5efa\u8bae\u80cc\u540e\u7684\u539f\u5219\u662f\u4e00\u6837\u7684\uff1a\u6d4f\u89c8 LinkedIn \u7684\u4eba\u5728\u5f00\u59cb\u6d4f\u89c8 Facebook \u6216 Instagram \u65f6\u4e0d\u4f1a\u505c\u6b62\uff08\u63d2\u5165\u804c\u4e1a\uff09\u3002<\/span><\/p>\n<p><span>\u6b63\u5982\u6240\u6709\u4e0e\u5e7f\u544a\u76f8\u5173\u7684\u4e8b\u60c5\u4e00\u6837\uff0c\u6211\u5efa\u8bae\u60a8\u5728\u653e\u5f03\u4e4b\u524d\u5148<\/span><a href=\"https:\/\/searchengineland.com\/why-facebook-advertisers-should-test-performance-max-394217\"><span>\u4eb2\u81ea\u5c1d\u8bd5\u4e00\u4e0b\u3002<\/span><\/a><\/p>\n<p><span>\u5982\u679c\u60a8\u6ca1\u6709\u4e13\u95e8\u7684\u5b9e\u9a8c\u9884\u7b97\uff0c\u8bf7\u7528\u5206\u914d\u7684\u9884\u7b97\u4e2d\u7684\u4e00\u5c0f\u90e8\u5206\u6765\u5c1d\u8bd5\u4e00\u4e0b\u3002\u60a8\u53ef\u80fd\u65e0\u6cd5\u83b7\u5f97\u7edf\u8ba1\u663e\u8457\u6027\uff0c\u4f46\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u662f\u5426\u6709\u503c\u5f97\u8fdb\u4e00\u6b65\u63a2\u7d22\u7684\u4e1c\u897f\u3002<\/span><\/p>\n<p><span>\u4ece\u5fc3\u7406\u4e0a\u6765\u8bf4\uff0c\u4f60\u751a\u81f3\u66f4\u6709\u53ef\u80fd\u5728\u4e00\u4e2a\u4ed6\u4eec\u4e0d\u9700\u8981\u56e0\u4e3a\u4f4e\u8d28\u91cf\u7684\u4f18\u60e0\u548c\u4ea7\u54c1\u76db\u884c\u800c\u63d0\u9ad8\u8b66\u60d5\u7684\u5e73\u53f0\u4e0a\u5f15\u8d77\u4ed6\u4eec\u7684\u5173\u6ce8\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u60a8\u80fd\u591f\u4ee5\u6781\u4f4e\u7684\u4ef7\u683c\u5c06\u60a8\u7684\u5e7f\u544a\u5c55\u793a\u7ed9\u60a8\u7684\u7406\u60f3\u5ba2\u6237\uff0c\u90a3\u4f1a\u600e\u6837\uff1f \u4e0e\u5176\u4ed6\u5e73\u53f0\u76f8\u6bd4\uff0c LinkedIn \u5e7f\u544a\u4ee5\u6210\u672c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1766","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1766"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1766\/revisions"}],"predecessor-version":[{"id":3144,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1766\/revisions\/3144"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}