{"id":1752,"date":"2025-06-26T10:28:18","date_gmt":"2025-06-26T02:28:18","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1752"},"modified":"2025-06-26T10:28:48","modified_gmt":"2025-06-26T02:28:48","slug":"%e5%a6%82%e4%bd%95%e5%ae%9e%e6%96%bd%e5%85%a8%e6%b8%a0%e9%81%93ppc%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1752","title":{"rendered":"\u5982\u4f55\u5b9e\u65bd\u5168\u6e20\u9053PPC\u8425\u9500\u7b56\u7565"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5168<\/span><a href=\"https:\/\/searchengineland.com\/full-funnel-ppc-strategy-437426\"><span>\u6e20\u9053 PPC \u8425\u9500\u7b56\u7565<\/span><\/a><span>\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\u60a8\u4e86\u89e3\u5982\u4f55\u5728\u60a8\u7684\u5e10\u6237\u4e2d\u5b9e\u65bd\u8fd9\u4e00\u7b56\u7565\u5417\uff1f<\/span><\/p>\n<p><span>\u672c\u6587\u5c06\u9010\u6b65\u5f15\u5bfc\u60a8\u4e86\u89e3\u8425\u9500\u6f0f\u6597\uff0c\u4e3a\u60a8\u63d0\u4f9b\u5728\u6784\u5efa PPC \u7b56\u7565\u65f6\u5982\u4f55\u7262\u8bb0\u8425\u9500\u6f0f\u6597\u7684\u7b56\u7565\u5efa\u8bae\u4ee5\u53ca\u5982\u4f55\u8861\u91cf\u6210\u529f\u7684\u4e00\u4e9b\u5efa\u8bae\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u5c06\u4ee5\u70ed\u6c34\u6d74\u7f38\u884c\u4e1a\u4e3a\u4f8b\u3002\u6211\u5c06\u6bcf\u4e2a\u90e8\u5206\u5206\u4e3a\u4e09\u4e2a\u90e8\u5206\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5173\u952e\u8bcd\u7814\u7a76\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u521b\u4f5c\u3002<\/span><\/li>\n<li><span>\u767b\u9646\u9875\u9762\u4f18\u5316\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-awareness-stage\" class=\"wp-block-heading\"><span>\u8ba4\u77e5\u9636\u6bb5<\/span><\/h2>\n<p><span>\u6f0f\u6597\u9876\u7aef (TOFU) \u6d3b\u52a8\u4e13\u6ce8\u4e8e\u5904\u4e8e\u8ba4\u77e5\u9636\u6bb5\u7684\u6d88\u8d39\u8005\uff0c\u6b64\u65f6\u4ed6\u4eec\u5c1a\u672a\u8fdb\u5165\u60a8\u7684\u4ea7\u54c1\u5e02\u573a\u6216\u53d1\u73b0\u9700\u8981\u89e3\u51b3\u7684\u95ee\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u5ba3\u4f20\u6d3b\u52a8\u7684\u76ee\u7684\u6b63\u662f\u5b9e\u73b0\u5176\u540d\u79f0\u6240\u6307\u7684\u76ee\u6807\uff1a\u8ba9\u5ba2\u6237\u4e86\u89e3\u60a8\u7684\u54c1\u724c\uff0c\u4ee5\u4fbf\u5f53\u4ed6\u4eec\u6700\u7ec8\u8fdb\u5165\u5e02\u573a\u65f6\uff0c\u60a8\u80fd\u591f\u51ed\u501f\u54c1\u724c\u8ba4\u77e5\u5ea6\u83b7\u5f97\u4f18\u52bf\u3002\u00a0<\/span><\/p>\n<p><span>\u4fdd\u9669\u516c\u53f8\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u4eba\u4eec\u901a\u5e38\u4e0d\u9700\u8981\u4fdd\u9669\uff0c\u4f46\u5f53\u4ed6\u4eec\u9700\u8981\u4fdd\u9669\u65f6\uff0cGeico \u58c1\u864e\u65e0\u7591\u662f\u4f60\u9996\u5148\u60f3\u5230\u7684\u4e1c\u897f\u4e4b\u4e00\u3002<\/span><\/p>\n<h3 id=\"h-keyword-research\" class=\"wp-block-heading\"><span>\u5173\u952e\u8bcd\u7814\u7a76<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u786e\u5b9a\u4e0e\u60a8\u7684\u54c1\u724c\u4ea7\u54c1\u548c\u76ee\u6807\u53d7\u4f17\u7684\u5174\u8da3\u76f8\u7b26\u7684\u4fe1\u606f\u6027\u5173\u952e\u8bcd\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528 Google \u7684\u5173\u952e\u5b57\u89c4\u5212\u5e08\u6216\u4efb\u4f55\u5176\u4ed6\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\u6765\u5236\u5b9a\u5177\u6709\u9002\u5f53\u641c\u7d22\u91cf\u7684\u5173\u952e\u5b57\u5217\u8868\u3002<\/span><\/li>\n<li><span>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5c5e\u4e8e\u8ba4\u77e5\u9636\u6bb5\u7684\u641c\u7d22\u67e5\u8be2\u793a\u4f8b\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u70ed\u6c34\u6d74\u7f38\u5bf9\u4f60\u6709\u597d\u5904\u5417\uff1f\u201d<\/span><\/li>\n<li><span>\u201c\u70ed\u6c34\u6d74\u7f38\u503c\u5f97\u5417\uff1f\u201d<\/span><\/li>\n<li><span>\u201c\u70ed\u6c34\u6d74\u7f38\u591a\u5c11\u94b1\uff1f\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"h-ad-creation\" class=\"wp-block-heading\"><span>\u5e7f\u544a\u521b\u4f5c<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5c55\u793a\u5e7f\u544a\u662f\u57fa\u4e8e\u77e5\u540d\u5ea6\u7684\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u56e0\u6b64\u5236\u4f5c\u65e2\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u53c8\u80fd\u6709\u6548\u5c55\u793a\u54c1\u724c\u4ef7\u503c\u7684\u5e7f\u544a\u975e\u5e38\u91cd\u8981\u3002<\/span><\/li>\n<li><span>\u89c6\u9891\u5e7f\u544a\u662f\u63d0\u9ad8\u77e5\u540d\u5ea6\u7684\u53e6\u4e00\u4e2a\u597d\u5de5\u5177\u3002\u4f7f\u7528\u89c6\u9891\u4ecb\u7ecd\u60a8\u7684\u54c1\u724c\u5e76\u7a81\u51fa\u4ea7\u54c1\u7684\u4e3b\u8981\u529f\u80fd\u3002<\/span><\/li>\n<li><span>\u76ee\u6807\u662f\u5438\u5f15\u7528\u6237\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u56e0\u6b64\u8bf7\u4f7f\u7528\u5438\u5f15\u6ce8\u610f\u529b\u7684\u6807\u9898\uff0c\u91cd\u70b9\u5438\u5f15\u7528\u6237\u641c\u7d22\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-landing-page-optimization\" class=\"wp-block-heading\"><span>\u7740\u9646\u9875\u4f18\u5316<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8bbe\u8ba1\u60a8\u7684\u7740\u9646\u9875\uff0c\u4f7f\u5176\u4e0e\u60a8\u7684\u5e7f\u544a\u4fe1\u606f\u548c\u89c6\u89c9\u6548\u679c\u76f8\u5339\u914d\u3002\u4e0d\u4e00\u81f4\u7684\u54c1\u724c\u548c\u4fe1\u606f\u53ea\u4f1a\u8ba9\u7528\u6237\u7684\u65c5\u7a0b\u53d8\u5f97\u6df7\u4e71\u3002<\/span><\/li>\n<li><span>\u91cd\u70b9\u5173\u6ce8\u7740\u9646\u9875\uff0c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u8ba9\u7528\u6237\u4e86\u89e3\u7279\u5b9a\u4ea7\u54c1\u6216\u6574\u4e2a\u884c\u4e1a\u3002\u76f8\u5173\u535a\u5ba2\u6587\u7ae0\u662f\u63d0\u9ad8\u77e5\u540d\u5ea6\u7684\u7edd\u4f73\u9009\u62e9<\/span><\/li>\n<li><span>\u5305\u542b\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec (CTA)\uff0c\u4ee5\u9f13\u52b1\u8bfb\u8005\u7ee7\u7eed\u8d2d\u4e70\u3002\u201c\u4e0b\u8f7d\u624b\u518c\u201d\u6216\u201c\u4e86\u89e3\u66f4\u591a\u201d\u7b49 CTA \u975e\u5e38\u9002\u5408\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/ppc-strategy-full-funnel-approach-434271\"><span>PPC \u6f0f\u6597\u9876\u90e8\u62a5\u544a\u6307\u5357<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-consideration-stage\" class=\"wp-block-heading\"><span>\u8003\u8651\u9636\u6bb5<\/span><\/h2>\n<p><span>\u6f0f\u6597\u4e2d\u90e8 (MOFU) \u6d3b\u52a8\u4e13\u6ce8\u4e8e\u8003\u8651\u9636\u6bb5\u7684\u6d88\u8d39\u8005\uff0c\u4ed6\u4eec\u5df2\u6b63\u5f0f\u8fdb\u5165\u4ea7\u54c1\u5e02\u573a\u3002\u4f46\u4ed6\u4eec\u5c1a\u672a\u627e\u5230\u7b26\u5408\u5176\u9700\u6c42\u7684\u89e3\u51b3\u65b9\u6848\u6216\u4ea7\u54c1\u3002\u00a0<\/span><\/p>\n<p><span>\u8003\u8651\u6d3b\u52a8\u65e8\u5728\u4e3a\u5ba2\u6237\u63d0\u4f9b\u8d2d\u4e70\u6240\u9700\u7684\u4fe1\u606f\u3002\u8fd9\u4e9b\u4fe1\u606f\u53ef\u80fd\u6709\u5f88\u591a\u79cd\uff0c\u4f8b\u5982\u6709\u5173\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4fe1\u606f\uff0c\u6216\u53ef\u4ee5\u5438\u5f15\u5ba2\u6237\u6700\u7ec8\u8d2d\u4e70\u7684\u9500\u552e\u4fe1\u606f\u3002<\/span><\/p>\n<h3 id=\"h-keyword-research-0\" class=\"wp-block-heading\"><span>\u5173\u952e\u8bcd\u7814\u7a76<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u786e\u5b9a\u4e0e\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u76f8\u5173\u7684\u5173\u952e\u5b57\uff0c\u8fd9\u4e9b\u5173\u952e\u5b57\u8868\u660e\u7528\u6237\u611f\u5174\u8da3\u3002\u8003\u8651\u9636\u6bb5\u7684\u7528\u6237\u7ecf\u5e38\u4f7f\u7528\u201c\u6700\u4f73\u201d\u6216\u201c\u8bc4\u8bba\u201d\u7b49\u5173\u952e\u5b57\u6765\u5e2e\u52a9\u627e\u5230\u6700\u4f73\u54c1\u724c\u548c\u4ea7\u54c1\u3002\u00a0<\/span><\/li>\n<li><span>\u4f7f\u7528 Google \u7684\u5173\u952e\u5b57\u89c4\u5212\u5e08\u6216\u4efb\u4f55\u5176\u4ed6\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\u6765\u5236\u5b9a\u5177\u6709\u9002\u5f53\u641c\u7d22\u91cf\u7684\u5173\u952e\u5b57\u5217\u8868\u3002<\/span><\/li>\n<li><span>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5c5e\u4e8e\u8ba4\u77e5\u9636\u6bb5\u7684\u641c\u7d22\u67e5\u8be2\u793a\u4f8b\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u70ed\u6c34\u6d74\u7f38\u9500\u552e\u201d<\/span><\/li>\n<li><span>\u201c\u6700\u4f73\u70ed\u6c34\u6d74\u7f38\u54c1\u724c\u201d<\/span><\/li>\n<li><span>\u201c\u70ed\u6c34\u6d74\u7f38\u5546\u5e97\u201d<\/span><\/li>\n<li><span>\u201c\u70ed\u6c34\u6d74\u7f38\u6bd4\u8f83\u201d<\/span><\/li>\n<li><span>\u201c\u6309\u6469\u6d74\u7f38\u70b9\u8bc4\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"h-ad-creation-0\" class=\"wp-block-heading\"><span>\u5e7f\u544a\u521b\u4f5c<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u91cd\u70b9\u5173\u6ce8\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u6709\u4ef7\u503c\u4fe1\u606f\u7684\u5e7f\u544a\u6587\u6848\uff0c\u540c\u65f6\u660e\u786e\u5c55\u793a\u60a8\u7684\u54c1\u724c\u4ef7\u503c\u3002\u5bf9\u4e8e\u70ed\u6c34\u6d74\u7f38\u9500\u552e\uff0c\u8fd9\u53ef\u4ee5\u5305\u62ec\u201c\u8d2d\u4e70\u540e\u53ef\u83b7\u8d60\u4e00\u5e74\u514d\u8d39\u670d\u52a1\u201d\u4ee5\u53ca\u6709\u5173\u70ed\u6c34\u6d74\u7f38\u7684\u4fe1\u606f\u3002<\/span><\/li>\n<li><span>\u521b\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684\u518d\u8425\u9500\u5e7f\u544a\uff0c\u8ba9\u7528\u6237\u5728\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\u540e\u4ecd\u80fd\u4fdd\u6301\u5174\u8da3\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-landing-page-optimization-0\" class=\"wp-block-heading\"><span>\u7740\u9646\u9875\u4f18\u5316<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8bbe\u8ba1\u60a8\u7684\u7740\u9646\u9875\uff0c\u4f7f\u5176\u4e0e\u60a8\u7684\u5e7f\u544a\u4fe1\u606f\u548c\u89c6\u89c9\u6548\u679c\u76f8\u5339\u914d\u3002\u8fd9\u5728\u6e20\u9053\u7684\u6240\u6709\u9636\u6bb5\u90fd\u662f\u4e00\u81f4\u7684\u3002\uff08\u54c1\u724c\u63a8\u5e7f\u5f88\u91cd\u8981\uff0c\u670b\u53cb\u4eec\uff01\uff09\u00a0<\/span><\/li>\n<li><span>\u7a81\u51fa\u60a8\u7684\u4e1a\u52a1\u548c\u4ea7\u54c1\u7684\u793e\u4f1a\u8ba4\u540c\uff0c\u4f8b\u5982\u8bc4\u8bba\u3001\u63a8\u8350\u3001\u6848\u4f8b\u7814\u7a76\u7b49\u3002\u8fd9\u4e9b\u53ef\u4ee5\u5efa\u7acb\u54c1\u724c\u4fe1\u8a89\uff0c\u5bf9\u4e8e\u4e0e\u65b0\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u975e\u5e38\u91cd\u8981\u3002<\/span><\/li>\n<li><span>\u5305\u542b\u6e05\u6670\u7684 CTA\uff0c\u4ee5\u9f13\u52b1\u7528\u6237\u8fdb\u5165\u6f0f\u6597\u5e95\u90e8\u3002\u8bf8\u5982\u201c\u5f00\u59cb\u514d\u8d39\u8bd5\u7528\u201d\u6216\u201c\u8ba2\u9605\u6211\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u201d\u4e4b\u7c7b\u7684 CTA \u975e\u5e38\u9002\u5408\u8003\u8651\u9636\u6bb5\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"h-conversion-stage\" class=\"wp-block-heading\"><span>\u8f6c\u5316\u9636\u6bb5<\/span><\/h2>\n<p><span>\u6f0f\u6597\u5e95\u90e8 (BOFU) \u6d3b\u52a8\u4e13\u6ce8\u4e8e\u8f6c\u5316\u9636\u6bb5\u7684\u6d88\u8d39\u8005\uff0c\u5728\u6b64\u9636\u6bb5\u4ed6\u4eec\u5df2\u7ecf\u786e\u5b9a\u4e86\u81ea\u5df1\u7684\u9700\u6c42\u5e76\u51c6\u5907\u8d2d\u4e70\u3002\u00a0<\/span><\/p>\n<p><span>\u8f6c\u5316\u6d3b\u52a8\u65e8\u5728\u8ba9\u7528\u6237\u5728\u90a3\u4e00\u523b\u8fdb\u884c\u8f6c\u5316\u3002\u5982\u679c\u7528\u6237\u4e0d\u8f6c\u5316\uff0c\u90a3\u4e48\u6f0f\u6597\u7684\u5176\u4f59\u90e8\u5206\u5c31\u6beb\u65e0\u610f\u4e49\uff0c\u56e0\u6b64\u786e\u4fdd\u60a8\u7684\u8f6c\u5316\u6d3b\u52a8\u5c3d\u53ef\u80fd\u6709\u6548\u5730\u8fd0\u884c\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<h3 id=\"h-keyword-research-1\" class=\"wp-block-heading\"><span>\u5173\u952e\u8bcd\u7814\u7a76<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u786e\u5b9a\u4e0e\u4ea4\u6613\u6216\u8d2d\u4e70\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002\u8fd9\u4e9b\u5f80\u5f80\u662f\u957f\u5c3e\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u5305\u62ec\u4ea7\u54c1\u540d\u79f0\u3001\u578b\u53f7\u6216\u201c\u8d2d\u4e70\u201d\u7b49\u5b57\u8bcd\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528 Google \u7684\u5173\u952e\u5b57\u89c4\u5212\u5e08\u6216\u4efb\u4f55\u5176\u4ed6\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\u6765\u5236\u5b9a\u5177\u6709\u9002\u5f53\u641c\u7d22\u91cf\u7684\u5173\u952e\u5b57\u5217\u8868\u3002<\/span><\/li>\n<li><span>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5c5e\u4e8e\u8ba4\u77e5\u9636\u6bb5\u7684\u641c\u7d22\u67e5\u8be2\u793a\u4f8b\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8d2d\u4e70\u6309\u6469\u6d74\u7f38\u201d<\/span><\/li>\n<li><span>\u201cJacuzzi J-LX \u667a\u80fd\u6d74\u7f38\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u9644\u8fd1\u7684\u6309\u6469\u6d74\u7f38\u5546\u5e97\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"h-ad-creation-1\" class=\"wp-block-heading\"><span>\u5e7f\u544a\u521b\u4f5c<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u91cd\u70b9\u5173\u6ce8\u4f7f\u7528\u6e05\u6670\u3001\u4ee5\u8d2d\u4e70\u4e3a\u5bfc\u5411\u7684 CTA \u7684\u5e7f\u544a\u6587\u6848\uff0c\u4ee5\u53ca\u60a8\u5f53\u524d\u6b63\u5728\u8fdb\u884c\u7684\u4efb\u4f55\u4fc3\u9500\u6d3b\u52a8\u3002\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u6216\u201c\u7d22\u53d6\u62a5\u4ef7\u201dCTA \u975e\u5e38\u9002\u5408\u3002<\/span><\/li>\n<li><span>\u52a8\u6001\u518d\u8425\u9500\u5e7f\u544a\u9488\u5bf9\u5df2\u5c06\u5546\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u4f46\u5c1a\u672a\u8f6c\u5316\u7684\u7528\u6237\uff0c\u8fd9\u662f\u8ba9\u4eba\u4eec\u6700\u7ec8\u8f6c\u5316\u7684\u7edd\u4f73\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-landing-page-optimization-1\" class=\"wp-block-heading\"><span>\u7740\u9646\u9875\u4f18\u5316<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u7684\u8f6c\u5316\u6d3b\u52a8\u7740\u9646\u9875\u5e94\u5c3d\u53ef\u80fd\u7cbe\u7b80\uff0c\u4ee5\u514d\u51fa\u73b0\u963b\u788d\u7528\u6237\u8f6c\u5316\u7684\u969c\u788d\u3002\u8bb8\u591a\u57fa\u4e8e\u8f6c\u5316\u7684\u7740\u9646\u9875\u751a\u81f3\u4f1a\u4ece\u9875\u9762\u4e2d\u5220\u9664\u9876\u90e8\u5bfc\u822a\uff0c\u56e0\u6b64\u7528\u6237\u53ea\u80fd\u8fdb\u884c\u8f6c\u5316\u6216\u79bb\u5f00\u9875\u9762\u3002<\/span><\/li>\n<li><span>\u5728\u767b\u9646\u9875\u9762\u4e0a\u5305\u542b\u4efb\u4f55\u4fc3\u9500\u5143\u7d20\uff0c\u4f8b\u5982\u6298\u6263\u3001\u9650\u65f6\u4f18\u60e0\u6216\u514d\u8d39\u9001\u8d27\u3002<\/span><\/li>\n<li><span>\u8fd9\u9002\u7528\u4e8e\u6240\u6709\u7740\u9646\u9875\uff0c\u4f46\u8981\u786e\u4fdd\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u5feb\uff0c\u4e14\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u8fd0\u884c\u826f\u597d\u3002\u6ca1\u6709\u4ec0\u4e48\u6bd4\u7740\u9646\u9875\u901f\u5ea6\u6162\u66f4\u8ba9\u7528\u6237\u611f\u5230\u96be\u53d7\u7684\u4e86\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-measurement-tips-for-your-full-funnel-ppc-strategy\" class=\"wp-block-heading\"><span>\u5168\u6e20\u9053 PPC \u7b56\u7565\u7684\u8861\u91cf\u6280\u5de7<\/span><\/h2>\n<p><span>\u90a3\u4e48\uff0c\u65e2\u7136\u6211\u4eec\u5df2\u7ecf\u9488\u5bf9\u6e20\u9053\u7684\u6bcf\u4e2a\u9636\u6bb5\u8bbe\u7f6e\u5e76\u4f18\u5316\u4e86\u6211\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u90a3\u4e48\u6211\u4eec\u5982\u4f55\u786e\u5b9a\u6211\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\u662f\u5426\u8868\u73b0\u826f\u597d\uff1f\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u8861\u91cf\u8425\u9500\u6e20\u9053\u8fdb\u5c55\u548c\u6210\u529f\u7684\u4e00\u4e9b\u6280\u5de7\uff1a<\/span><\/p>\n<h3 id=\"h-set-up-conversion-tracking\" class=\"wp-block-heading\"><span>\u8bbe\u7f6e\u8f6c\u5316\u8ddf\u8e2a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u786e\u4fdd\u5728\u6574\u4e2a\u7f51\u7ad9\u4e2d\u8bbe\u7f6e\u8f6c\u5316\u8ddf\u8e2a\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u7528\u6237\u5728\u6e20\u9053\u7684\u6bcf\u4e2a\u9636\u6bb5\u7684\u4e92\u52a8\u3002\u6211\u5efa\u8bae\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/getting-started-with-google-tag-manager-322581\"><span>Google Tag Manager<\/span><\/a><span>\u8fdb\u884c\u6240\u6709\u8f6c\u5316\u8ddf\u8e2a\u3002<\/span><\/li>\n<li><span>\u4e3a\u8425\u9500\u6e20\u9053\u7684\u6bcf\u4e2a\u9636\u6bb5\u5b9a\u4e49\u5e76\u521b\u5efa\u8f6c\u5316\u64cd\u4f5c\uff0c\u4ee5\u4fbf\u786e\u5b9a\u6210\u529f\u4e0e\u5426\u3002\u4ee5\u4e0b\u662f\u6bcf\u4e2a\u9636\u6bb5\u7684\u4e00\u4e9b\u8f6c\u5316\u793a\u4f8b\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u610f\u8bc6<\/span><\/strong><span>\uff1a\u535a\u5ba2\u6d4f\u89c8\u91cf\u3001\u5c0f\u518c\u5b50\/\u6848\u4f8b\u7814\u7a76\u4e0b\u8f7d\u91cf\u3002<\/span><\/li>\n<li><strong><span>\u8003\u8651<\/span><\/strong><span>\uff1a\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u8ba2\u9605\u3001\u514d\u8d39\u8bd5\u7528\u6ce8\u518c\u3002<\/span><\/li>\n<li><strong><span>\u8f6c\u6362<\/span><\/strong><span>\uff1a\u8d2d\u4e70\u3001\u62a5\u4ef7\u8bf7\u6c42\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"h-analyzing-key-performance-metrics\" class=\"wp-block-heading\"><span>\u5206\u6790\u5173\u952e\u7ee9\u6548\u6307\u6807<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u6301\u7eed\u76d1\u63a7\u60a8\u7684 KPI\uff0c\u4ee5\u67e5\u770b\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u53d6\u5f97\u7684\u8fdb\u6b65\u3002\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u7b49\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u60a8\u786e\u5b9a\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u662f\u5426\u8986\u76d6\u4e86\u5408\u683c\u7684\u53d7\u4f17\uff0c\u6216\u8005\u60a8\u662f\u5426\u9700\u8981\u8fdb\u884c\u8c03\u6574\u3002<\/span><\/li>\n<li><span>\u5728 Google Ads \u4e2d\uff0c\u67e5\u770b\u4e0d\u540c\u7684\u7ec6\u5206\u53d7\u4f17\u7fa4\uff0c\u4e86\u89e3\u4eba\u4eec\u4f55\u65f6\u4f55\u5730\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u6700\u591a\uff0c\u5e76\u91cd\u70b9\u5173\u6ce8\u90a3\u4e9b\u9ad8\u8d28\u91cf\u7684\u7ec6\u5206\u53d7\u4f17\u7fa4\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-test-test-test\" class=\"wp-block-heading\"><span>\u6d4b\u8bd5\uff0c\u6d4b\u8bd5\uff0c\u6d4b\u8bd5\uff01<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>PPC \u5e76\u975e\u4e00\u79cd\u4e00\u52b3\u6c38\u9038\u7684\u8425\u9500\u7b56\u7565\u3002\u4f5c\u4e3a\u8425\u9500\u4eba\u5458\uff0c\u6211\u4eec\u5e94\u8be5\u59cb\u7ec8\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u770b\u770b\u662f\u5426\u53ef\u4ee5\u63d0\u9ad8\u7ee9\u6548\u3002\u65e0\u8bba\u662f\u5e7f\u544a\u5236\u4f5c\u3001\u767b\u5f55\u9875\u9762\u8fd8\u662f\u5b9a\u4f4d\uff0c\u60a8\u90fd\u53ef\u4ee5\u5229\u7528\u5404\u79cd\u624b\u6bb5\u6765\u5c1d\u8bd5\u6539\u5584\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/span><\/li>\n<li><span>\u6839\u636e\u60a8\u770b\u5230\u7684\u6570\u636e\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4ee5\u4fbf\u60a8\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4e0d\u65ad\u6539\u5584\u5e7f\u544a\u5b9a\u4f4d\u548c\u6548\u679c\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/setting-ppc-goals-kpis-metrics-funnel-stage-436531\"><span>\u8bbe\u5b9a PPC \u76ee\u6807\uff1a\u5982\u4f55\u4e3a\u6bcf\u4e2a\u6e20\u9053\u9636\u6bb5\u91cf\u8eab\u5b9a\u5236 KPI \u548c\u6307\u6807<\/span><\/a><\/em><\/strong><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5168\u6e20\u9053 PPC \u8425\u9500\u7b56\u7565\u975e\u5e38\u91cd\u8981\u3002 \u4f46\u662f\u60a8\u4e86\u89e3\u5982\u4f55\u5728\u60a8\u7684\u5e10\u6237\u4e2d\u5b9e\u65bd\u8fd9\u4e00\u7b56\u7565\u5417\uff1f \u672c\u6587\u5c06\u9010\u6b65\u5f15\u5bfc\u60a8\u4e86\u89e3\u8425\u9500\u6f0f\u6597\uff0c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1752","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1752"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1752\/revisions"}],"predecessor-version":[{"id":3137,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1752\/revisions\/3137"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}