{"id":1737,"date":"2025-06-22T09:23:16","date_gmt":"2025-06-22T01:23:16","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1737"},"modified":"2025-06-22T10:13:02","modified_gmt":"2025-06-22T02:13:02","slug":"seo-%e5%ae%a1%e6%a0%b8%e7%9c%8b%e4%bc%bc%e6%b5%aa%e8%b4%b9%e7%9a%84-6-%e4%b8%aa%e5%8e%9f%e5%9b%a0%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e8%bf%99%e4%ba%9b%e9%97%ae%e9%a2%98","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1737","title":{"rendered":"SEO \u5ba1\u6838\u770b\u4f3c\u6d6a\u8d39\u7684 6 \u4e2a\u539f\u56e0\u4ee5\u53ca\u5982\u4f55\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u201c\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u5ba1\u6838\u6d6a\u8d39\u65f6\u95f4\u3002\u201d\u8bfb\u5230\u8fd9\u53e5\u8bdd\u8ba9\u4eba\u5f88\u96be\u53d7\uff0c\u4e0d\u662f\u5417\uff1f<\/span><\/p>\n<p><span>\u6700\u8fd1\uff0c\u6211\u5728 LinkedIn \u4e0a\u770b\u5230\u4e86\u4e00\u7bc7\u5bf9 SEO \u5ba1\u6838\u8868\u793a\u9057\u61be\u7684<\/span><a href=\"https:\/\/www.linkedin.com\/posts\/tomcritchlow_seo-audits-are-a-waste-of-time-if-youre-activity-7170814568271699969-3fC2\/\" target=\"_blank\" rel=\"noopener\"><span>\u5e16\u5b50<\/span><\/a><span>\u3002\u6211\u7684\u8bc4\u8bba\u5f97\u5230\u4e86\u5f88\u591a\u5173\u6ce8\uff0c\u56e0\u6b64\u6211\u840c\u751f\u4e86\u5199\u8fd9\u7bc7\u6587\u7ae0\u7684\u60f3\u6cd5\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439066\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Philipp-Goetza-LinkedIn-comment.png.webp\" alt=\"Philipp Goetza - LinkedIn \u8bc4\u8bba\" width=\"958\" height=\"398\" \/><\/figure>\n<\/div>\n<p><span>\u6709\u5145\u5206\u7684\u7406\u7531\u8bf4\u660e\u4e3a\u4ec0\u4e48\u5ba1\u6838\u786e\u5b9e\u6d6a\u8d39\u65f6\u95f4\uff0c\u4f46\u8fd9\u4e0d\u80fd\u4e00\u6982\u800c\u8bba\u3002\u8fd9\u66f4\u591a\u7684\u662f\u5ba1\u6838\u8fc7\u7a0b\u548c\u9500\u552e\u65b9\u5f0f\u9519\u8bef\u7684\u95ee\u9898\uff0c\u8fd9\u4e5f\u662f\u4eba\u4eec\u8ba4\u4e3a\u201cSEO \u5ba1\u6838\u6d6a\u8d39\u65f6\u95f4\u201d\u7684\u6839\u672c\u539f\u56e0\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e0d\u662f\u521b\u5efa\u51fa\u8272 SEO \u5ba1\u6838\u7684\u6218\u672f\u6307\u5357\u3002\u5df2\u7ecf\u6709\u8db3\u591f\u591a\u7684\u6b64\u7c7b\u6307\u5357\u4e86\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u9605\u8bfb\u672c\u6587\u540e\uff0c\u60a8\u5c06\u5bf9\u5982\u4f55\u8fdb\u884c\u51fa\u8272\u7684 SEO \u5ba1\u6838\u6709\u66f4\u597d\u7684\u4e86\u89e3\uff0c\u65e0\u8bba\u60a8\u662f\u5728\u516c\u53f8\u5185\u90e8\u3001\u5728\u4ee3\u7406\u673a\u6784\u8fd8\u662f\u4f5c\u4e3a\u987e\u95ee\u5de5\u4f5c\u3002<\/span><\/p>\n<h2 id=\"h-why-we-must-do-seo-audits\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u6211\u4eec\u5fc5\u987b\u505aSEO\u5ba1\u6838<\/span><\/h2>\n<p><span>\u5728\u6211\u4eec\u6df1\u5165\u63a2\u8ba8 SEO \u5ba1\u6838\u7684\u95ee\u9898\u4ee5\u53ca\u60a8\u53ef\u4ee5\u91c7\u53d6\u7684\u63aa\u65bd\u4e4b\u524d\uff0c\u6211\u60f3\u63d0\u4f9b\u4e09\u4e2a\u7406\u7531\u6765\u8bf4\u660e\u6211\u4eec\u4e3a\u4ec0\u4e48\u9700\u8981\u5b83\u4eec\u3002<\/span><\/p>\n<h3 id=\"h-an-seo-audit-helps-you-get-up-to-speed-and-acts-as-a-diagnosis\" class=\"wp-block-heading\"><span>SEO \u5ba1\u6838\u53ef\u5e2e\u52a9\u60a8\u5feb\u901f\u4e86\u89e3\u5e76\u8d77\u5230\u8bca\u65ad\u4f5c\u7528<\/span><\/h3>\n<p><span>\u4e0e\u65b0\u5ba2\u6237\u5408\u4f5c\u6216\u62c5\u4efb\u65b0\u7684\u5185\u90e8\u804c\u4f4d\u610f\u5473\u7740\u60a8\u5bf9\u67d0\u4e2a\u9886\u57df\u5b8c\u200b\u200b\u5168\u964c\u751f\u3002\u5c24\u5176\u662f\u5982\u679c\u6ca1\u6709 SEO \u56e2\u961f\u6df1\u5165\u4e86\u89e3\u60a8\u6240\u9762\u5bf9\u7684\u95ee\u9898\uff0cSEO \u5ba1\u6838\u5c06\u5e2e\u52a9\u60a8\u5feb\u901f\u4e0a\u624b\u3002<\/span><\/p>\n<p><span>\u60a8\u5c06\u53d1\u73b0\u6700\u5927\u7684\u5efa\u7b51\u5de5\u5730\u548c\u6700\u5927\u7684\u589e\u957f\u673a\u4f1a\u3002\u60a8\u60f3\u4e86\u89e3\u73b0\u72b6\u3002\u4ee5\u4e0b\u662f\u6211\u5728 SEO \u54a8\u8be2\u65b9\u9762\u7684\u4e00\u4e2a\u5b9e\u9645\u793a\u4f8b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7531\u4e8e<\/span><a href=\"https:\/\/searchengineland.com\/library\/platforms\/google\/google-algorithm-updates\"><span>\u8c37\u6b4c\u7b97\u6cd5\u66f4\u65b0\uff0c<\/span><\/a><span>\u5ba2\u6237\u635f\u5931\u4e86\u597d\u51e0\u6b21\u3002<\/span><\/li>\n<li><span>\u5bf9\u4e8e\u6d41\u91cf\u4e0b\u964d\u7684\u539f\u56e0\uff0c\u76ee\u524d\u53ea\u6709\u4e00\u4e9b\u5047\u8bbe\u3002<\/span><\/li>\n<li><span>\u5728\u8fdb\u884c\u4efb\u4f55\u66f4\u6539\u4e4b\u524d\uff0c\u6211\u4eec\u8fdb\u884c\u4e86 SEO \u5ba1\u6838\u3002<\/span><\/li>\n<li><span>\u6211\u4eec\u53d1\u73b0\u4e86\u4e00\u4e2a\u4e25\u91cd\u7684\u6280\u672f\u95ee\u9898\uff0c\u5bfc\u81f4\u57df\u540d\u5b8c\u5168\u91cd\u590d\uff08\u8d85\u8fc7 100 \u4e07\u9875\uff09\u3002<\/span><\/li>\n<li><span>\u8fd9\u4e2a\u95ee\u9898\u5e76\u4e0d\u660e\u663e\uff0c\u800c\u4e14\u5ba2\u6237\u4e4b\u524d\u4e5f\u4e0d\u77e5\u9053\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f60\u4e0d\u80fd\u5728\u4e0d\u7a33\u56fa\u7684\u5730\u57fa\u4e0a\u5efa\u9020\u623f\u5c4b\u3002\u5982\u679c\u4f60\u8fd9\u6837\u505a\uff0c\u5b83\u5c31\u50cf\u4e00\u5ea7\u7eb8\u724c\u5c4b\uff0c\u53ea\u8981\u98ce\u5439\u4e00\u4e0b\u5c31\u4f1a\u5012\u584c\u3002<\/span><\/p>\n<p><span>\u5728\u300a\u597d\u6218\u7565\uff0c\u574f\u6218\u7565\u300b\u4e00\u4e66\u4e2d\uff0c\u7406\u67e5\u5fb7\u00b7\u9c81\u6885\u5c14\u7279\u8ba4\u4e3a\uff0c\u597d\u6218\u7565\u5305\u542b\u4e09\u4e2a\u8981\u7d20\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8bca\u65ad\u3002<\/span><\/li>\n<li><span>\u4e00\u9879\u6307\u5bfc\u6027\u653f\u7b56\u3002<\/span><\/li>\n<li><span>\u52a8\u4f5c\u8fde\u8d2f\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6ca1\u6709\u8bca\u65ad\uff0c\u4f60\u5c31\u65e0\u6cd5\u5236\u5b9a\u8fde\u8d2f\u7684\u884c\u52a8\u8ba1\u5212\u3002\u6ca1\u6709\u8fde\u8d2f\u7684\u884c\u52a8\u610f\u5473\u7740\u4f60\u505a\u4e8b\u6beb\u65e0\u76ee\u7684\u3002\u8fd9\u5c06\u5bfc\u81f4\u8d44\u6e90\u3001\u91d1\u94b1\u548c\u65f6\u95f4\u7684\u6d6a\u8d39\u3002<\/span><\/p>\n<p><span>SEO \u5ba1\u6838\u662f\u8bca\u65ad\u7684\u4e00\u90e8\u5206\u3002\u5b83\u662f\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u53ea\u662f\u5176\u4e2d\uff08\u91cd\u8981\u7684\uff09\u4e00\u90e8\u5206\u3002<\/span><\/p>\n<p><span>\u8ddf\u6211\u91cd\u590d\u4e00\u904d\uff1aSEO \u5ba1\u6838\u4e0d\u662f<\/span><a href=\"https:\/\/searchengineland.com\/seo-strategy-strategic-seo-planning-437603\"><span>SEO \u7b56\u7565<\/span><\/a><span>\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/declining-organic-traffic-questions-diagnose-resolve-439018\"><strong><em><span>\u8bca\u65ad\u548c\u89e3\u51b3\u81ea\u7136\u6d41\u91cf\u4e0b\u964d\u7684 13 \u4e2a\u95ee\u9898<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-missing-a-plan-for-coherent-action-will-lead-to-too-little-execution\" class=\"wp-block-heading\"><span>\u7f3a\u4e4f\u8fde\u8d2f\u7684\u884c\u52a8\u8ba1\u5212\u5c06\u5bfc\u81f4\u6267\u884c\u4e0d\u529b<\/span><\/h3>\n<p><span>SEO \u4e2d\u6700\u5927\u7684\u95ee\u9898\u4e4b\u4e00\u662f\u541e\u5410\u91cf\u4e0d\u8db3\u3002\u8fd9\u901a\u5e38\u662f\u7531\u4e8e\u5bf9\u6267\u884c\u5185\u5bb9\u6709\u9519\u8bef\u7684\u60f3\u6cd5\u6216\u8d44\u6e90\u4e0d\u8db3\u9020\u6210\u7684\u3002<\/span><\/p>\n<p><span>\u5b9a\u671f\u8fdb\u884c\u7ef4\u62a4\u5ba1\u6838\u5c31\u50cf\u68c0\u67e5\u7259\u9f7f\u6216\u6c7d\u8f66\u4e00\u6837\u3002\u4e00\u4f4d\u4f18\u79c0\u7684\u7259\u533b\u4e0d\u4ec5\u4f1a\u68c0\u67e5\u53ef\u80fd\u635f\u574f\u7684\u5730\u65b9\u5e76\u8fdb\u884c\u4fee\u590d\uff0c\u8fd8\u4f1a\u5c31\u5982\u4f55\u9632\u6b62\u5c06\u6765\u53d1\u751f\u7c7b\u4f3c\u60c5\u51b5\u63d0\u4f9b\u5efa\u8bae\u3002<\/span><\/p>\n<p><span>\u6700\u7cdf\u7cd5\u7684\u662f\uff0c\u5982\u679c\u4f60\u53bb\u770b\u533b\u751f\uff0c\u800c\u533b\u751f\u6ca1\u6709\u597d\u597d\u68c0\u67e5\u4f60\u3002\u533b\u751f\u7ed9\u4f60\u5f00\u4e86\u836f\uff0c\u7ed3\u679c\u4f60\u8fdb\u4e86\u533b\u9662\u6216\u5893\u5730\u3002\u8fd9\u5c31\u662f\u5728\u505a SEO \u65f6\uff0c\u6ca1\u6709\u65b9\u5411\u3001\u6ca1\u6709\u6b63\u786e\u7684\u884c\u52a8\u8ba1\u5212\u548c\u9519\u8bef\u7684\u8bca\u65ad\u4f1a\u5bf9\u4f60\u7684\u7f51\u7ad9\u9020\u6210\u7684\u540e\u679c\u3002<\/span><\/p>\n<h3 id=\"h-an-seo-audit-is-a-good-anchor-for-orientation\" class=\"wp-block-heading\"><span>SEO \u5ba1\u6838\u662f\u5b9a\u4f4d\u7684\u826f\u597d\u57fa\u7840<\/span><\/h3>\n<p><span>\u8fd9\u6216\u591a\u6216\u5c11\u4e0e\u524d\u4e24\u4e2a\u8bba\u70b9\u76f8\u8f85\u76f8\u6210\uff1a\u5982\u679c\u4f60\u4e0d\u77e5\u9053\u4f60\u7684\u95ee\u9898\u5230\u5e95\u51fa\u5728\u54ea\u91cc\uff0c\u4f60\u53ef\u80fd\u4f1a\u628a\u6ce8\u610f\u529b\u653e\u5728\u9519\u8bef\u7684\u4e8b\u60c5\u4e0a\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u8fdb\u4e00\u6b65\u9610\u8ff0\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u641c\u7d22\u5f15\u64ce\u7684\u4e3b\u8981\u5de5\u4f5c\u539f\u7406\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439069 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u641c\u7d22\u5f15\u64ce\u7684\u5de5\u4f5c\u539f\u7406 &#8211; \u56fe\u7247&#8221; width=&#8221;1600&#8243; height=&#8221;900&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/How-search-engines-work-Graphic.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/How-search-engines-work-Graphic-600&#215;338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/How-search-engines-work-Graphic-800&#215;450.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/How-search-engines-work-Graphic-200&#215;113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/How-search-engines-work-Graphic-768&#215;432.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/How-search-engines-work-Graphic-1536&#215;864.jpeg 1536w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/How-search-engines-work-Graphic.jpeg.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u8fd9\u662f\u4e00\u4e2a\u591a\u6b65\u9aa4\u7684\u8fc7\u7a0b\u3002\u60a8\u53ef\u4ee5\u5728\u6bcf\u4e2a\u6b65\u9aa4\u4e2d\u53d1\u73b0\u95ee\u9898\uff0c\u4f46\u7531\u4e8e\u8fd9\u662f\u4e00\u4e2a\u94fe\u6761\uff0c\u56e0\u6b64\u95ee\u9898\u6216\u673a\u4f1a\u7684\u53d1\u73b0\u4f4d\u7f6e\u5f88\u91cd\u8981\u3002\u5982\u679c\u60a8\u6700\u5927\u7684\u95ee\u9898\u662f\u7d22\u5f15\uff0c\u90a3\u4e48\u52aa\u529b\u66f4\u597d\u5730\u5bf9\u6587\u6863\u8fdb\u884c\u6392\u540d\u53ef\u80fd\u4e0d\u662f\u6b63\u786e\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u60a8\u5fc5\u987b\u89e3\u51b3\u8fd9\u4e24\u4e2a\u95ee\u9898\uff0c\u4f46\u662f\u5728\u6b64\u793a\u4f8b\u4e2d\uff0c\u7d22\u5f15\u90e8\u5206\u963b\u788d\u4e86\u5176\u4ed6\u6240\u6709\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0cSEO \u5ba1\u6838\u662f\u5b9a\u4f4d\u7684\u951a\u70b9\u3002\u60a8\u5c06\u77e5\u9053\u81ea\u5df1\u7684\u7acb\u573a\u4ee5\u53ca\u5e94\u8be5\u671d\u54ea\u4e2a\u65b9\u5411\u524d\u8fdb\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/search-stages-crawling-rendering-indexing-ranking-387057\"><strong><em><span>\u6240\u6709 SEO \u4eba\u5458\u90fd\u9700\u8981\u77e5\u9053\u7684\u641c\u7d22 4 \u4e2a\u9636\u6bb5<\/span><\/em><\/strong><\/a><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-why-seo-audits-are-seen-as-a-waste-of-time-and-how-to-fix-them\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48 SEO \u5ba1\u6838\u88ab\u89c6\u4e3a\u6d6a\u8d39\u65f6\u95f4\u4ee5\u53ca\u5982\u4f55\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898<\/span><\/h2>\n<p><span>\u73b0\u5728\uff0c\u6211\u4eec\u5c06\u7814\u7a76\u4e00\u4e9b\uff08\u5176\u4ed6\uff09\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u4f1a\u8ba9\u4eba\u89c9\u5f97\u201cSEO \u5ba1\u6838\u6d6a\u8d39\u65f6\u95f4\u201d\u3002\u4e86\u89e3\u8fd9\u4e9b\u95ee\u9898\u662f\u4ef6\u597d\u4e8b\uff0c\u4f46\u62e5\u6709\u6b63\u786e\u7684\u89e3\u51b3\u65b9\u6848\u5c31\u66f4\u597d\u4e86\u3002<\/span><\/p>\n<p><span>\u6211\u8fc7\u53bb\u72af\u8fc7\u7684\u9519\u8bef\u4f1a\u7ed9\u4f60\u5e26\u6765\u597d\u5904\u3002\u6c38\u8fdc\u8bb0\u4f4f\uff1a\u6bcf\u4e2a\u4eba\u90fd\u6709\u8d77\u70b9\u3002<\/span><\/p>\n<h3 id=\"h-problem-1-delivering-a-long-list-of-issues-without-prioritization\" class=\"wp-block-heading\"><span>\u95ee\u9898 1\uff1a\u63d0\u4f9b\u4e00\u957f\u4e32\u95ee\u9898\u6e05\u5355\uff0c\u6ca1\u6709\u4f18\u5148\u6392\u5e8f<\/span><\/h3>\n<p><span>\u8fd9\u662f\u6709\u95ee\u9898\u7684\uff0c\u539f\u56e0\u5982\u4e0b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6ca1\u6709\u4f18\u5148\u987a\u5e8f\u901a\u5e38\u4f1a\u5bfc\u81f4\u5206\u5fc3\u3002\u4f60\u6709\u4e00\u4efd\u5f85\u529e\u4e8b\u9879\u6e05\u5355\uff0c\u5e76\u4e14\u5f88\u53ef\u80fd\u4f1a\u4e13\u6ce8\u4e8e\u90a3\u4e9b\u5bb9\u6613\u5b8c\u6210\u7684\u4e8b\u60c5\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u628a\u5b83\u4ece\u6e05\u5355\u4e0a\u5212\u6389\u3002\u00a0<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u4e0d\u662f\u8d1f\u8d23\u5ba1\u8ba1\u7684\u4eba\u800c\u662f\u5ba1\u8ba1\u7684\u63a5\u6536\u8005\uff0c\u90a3\u4e48\u4e00\u957f\u4e32\u65e0\u4f18\u5148\u7ea7\u7684\u5217\u8868\u5c06\u5bfc\u81f4\u8ba4\u77e5\u8d85\u8d1f\u8377\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u518d\u6b21\u5f15\u7528\u9c81\u6885\u5c14\u7279\u7684\u8bdd\uff08\u91cd\u70b9\u662f\u6211\u7684\uff09\uff1a<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u5bf9\u60c5\u51b5\u7684\u8bca\u65ad\u5e94\u8be5<\/span><strong><span>\u7528\u4e00\u4e2a\u66f4\u7b80\u5355\u7684\u6545\u4e8b\u6765\u53d6\u4ee3\u73b0\u5b9e\u7684\u6781\u5ea6\u590d\u6742\u6027\uff0c\u4e00\u4e2a\u80fd\u591f<\/span><\/strong><strong><span>\u5f15\u8d77\u4eba\u4eec\u5bf9\u5176\u5173\u952e\u65b9\u9762\u5173\u6ce8\u7684<\/span><\/strong><span>\u6545\u4e8b\u3002\u201d<\/span><\/p><\/blockquote>\n<p><span>\u957f\u5217\u8868\u5982\u679c\u6ca1\u6709\u660e\u786e\u7684\u91cd\u70b9\u4f1a\u8ba9\u4eba\u56f0\u60d1\u5e76\u4e14\u4e0d\u4f1a\u7ed9\u4f60\u5e26\u6765\u4efb\u4f55\u7ed3\u679c\u3002<\/span><\/p>\n<p><strong><span>\u89e3\u51b3\u65b9\u6848\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7cbe\u7b80\u60a8\u7684\u5ba1\u8ba1\u5e76\u4f7f\u7528\u6846\u67b6\u786e\u5b9a\u4f18\u5148\u7ea7\u3002\u4ec5\u5217\u51fa\u5b9e\u9645\u63a8\u52a8\u6216\u963b\u788d\u9879\u76ee\u8fdb\u5c55\u7684\u5185\u5bb9\u3002\u5176\u4f59\u5185\u5bb9\u53ef\u4ee5\u653e\u5165\u540c\u4e00\u6587\u6863\u4e2d\u7684\u9644\u4ef6\u4e2d\u6216\u653e\u5165\u5355\u72ec\u7684\u6587\u6863\u4e2d\u3002<\/span><\/li>\n<li><span>\u8981\u786e\u5b9a\u4f18\u5148\u7ea7\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528 ICE<\/span><strong>\u00a0<\/strong><span>\u6846\u67b6\uff08\u7531 Sean Ellis \u63a8\u5e7f\uff09\u6216<\/span><a href=\"https:\/\/www.atlassian.com\/team-playbook\/plays\/prioritization-matrix\" target=\"_blank\" rel=\"noopener\"><span>\u77e9\u9635<\/span><\/a><span>\u65b9\u6cd5\u3002\u6700\u7ec8\uff0c\u5e94\u8be5\u6e05\u695a\u5fc5\u987b\u5148\u505a\u4ec0\u4e48\u3002\u00a0<\/span><\/li>\n<li><span>\u5982\u679c\u662f\u5927\u578b\u57df\u540d\u7684\u8be6\u7ec6\u5ba1\u6838\uff0c\u8bf7\u4f7f\u7528\u76ee\u5f55\u548c\u8df3\u8f6c\u94fe\u63a5\u4ee5\u4fbf\u4e8e\u5bfc\u822a\u3002\u6211\u559c\u6b22\u6dfb\u52a0\u4e00\u4e2a\u5efa\u8bae\u8868\uff0c\u4ee5\u4fbf\u5feb\u901f\u4ece\u9ad8\u5c42\u6b21\u67e5\u770b\u6240\u6709\u5185\u5bb9\uff1a<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439071 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u5efa\u8bae\u8868\u793a\u4f8b\u3002\u56fe\u7247\u663e\u793a\u4e86\u4e00\u4e2a\u5305\u542b 3 \u5217\u7684\u8868\u683c\uff1a\u5efa\u8bae\u3001\u4f18\u5148\u7ea7\u548c\u72b6\u6001\u3002\u6bcf\u6761\u5efa\u8bae\u90fd\u662f\u4e00\u4e2a\u53ef\u70b9\u51fb\u7684\u94fe\u63a5\uff0c\u53ef\u8df3\u8f6c\u5230\u5ba1\u8ba1\u6587\u6863\u7684\u76f8\u5e94\u90e8\u5206\u3002&#8221; width=&#8221;1600&#8243; height=&#8221;900&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SEO-audits-example-table-of-recommendations.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SEO-audits-example-table-of-recommendations-600&#215;338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SEO-audits-example-table-of-recommendations-800&#215;450.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SEO-audits-example-table-of-recommendations-200&#215;113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SEO-audits-example-table-of-recommendations-768&#215;432.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SEO-audits-example-table-of-recommendations-1536&#215;864.jpeg 1536w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SEO-audits-example-table-of-recommendations.jpeg.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/make-better-seo-reports-for-c-suite-393922\"><strong><em><span>\u5982\u4f55\u4e3a\u9ad8\u7ba1\u5c42\u5236\u4f5c\u66f4\u597d\u7684 SEO \u62a5\u544a<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-problem-2-unclear-ambiguous-and-lazy-recommendations\" class=\"wp-block-heading\"><span>\u95ee\u9898 2\uff1a\u5efa\u8bae\u4e0d\u660e\u786e\u3001\u542b\u7cca\u4e0d\u6e05\u4e14\u61d2\u60f0<\/span><\/h3>\n<p><span>\u8fd9\u662f\u4e00\u4e2a\u5927\u95ee\u9898\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u786e\u5b9a\u4e00\u4e2a\u95ee\u9898\u6216\u4e00\u4e2a\u673a\u4f1a\u3002\u9057\u61be\u7684\u662f\uff0c\u5f53\u6211\u68c0\u67e5\u5404\u79cd\u673a\u6784\u548c\u987e\u95ee\u7684\u5ba1\u8ba1\u65f6\uff0c\u5b83\u4eec\u6ca1\u6709\u8fbe\u5230\u6807\u51c6\u3002<\/span><\/p>\n<p><span>\u5de5\u5177\u622a\u56fe\u5e76\u4ec5\u63d0\u4f9b\u95ee\u9898\u5217\u8868\u5e76\u4e0d\u662f\u5ba1\u6838\u3002\u8fd9\u5c31\u50cf\u8981\u6c42 ChatGPT \u64b0\u5199\u4e00\u7bc7 500 \u5b57\u7684\u535a\u5ba2\u6587\u7ae0\u3002\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<p><span>\u5ba1\u6838\u7684\u4ef7\u503c\u4e0d\u4ec5\u4ec5\u6765\u81ea\u4e8e\u53d1\u73b0\u95ee\u9898\/\u673a\u4f1a\u3002\u5b83\u7684\u4ef7\u503c\u5728\u4e8e\u5236\u5b9a\u505a\u4ec0\u4e48\u3001\u4f55\u65f6\u505a\u548c\u5982\u4f55\u505a\u7684\u8ba1\u5212\u3002\u62e5\u6709\u4e00\u4e2a\u4f9d\u8d56 JavaScript \u7684\u7f51\u7ad9\u901a\u5e38\u4e0d\u5229\u4e8e SEO\uff0c\u4f46\u50cf\u5207\u6362\u5230\u670d\u52a1\u5668\u7aef\u6e32\u67d3\u8fd9\u6837\u7684\u5343\u7bc7\u4e00\u5f8b\u7684\u5efa\u8bae\u5f88\u5c11\u53ef\u884c\u6216\u4e0d\u662f\u6b63\u786e\u7684\u505a\u6cd5\u3002<\/span><\/p>\n<p><strong><span>\u89e3\u51b3\u65b9\u6848\uff1a<\/span><\/strong><span>\u63d0\u4f9b\u6e05\u6670\u3001\u7b80\u6d01\u4e14\u6613\u4e8e\u9075\u5faa\u7684\u5efa\u8bae\u3002<\/span><\/p>\n<p><span>\u60f3\u8981\u5b9e\u65bd\u66f4\u591a\u5ba1\u8ba1\u5efa\u8bae\uff1f\u8ba9\u4e8b\u60c5\u53d8\u5f97\u7b80\u5355\u3002\u4ee5\u4e0b\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u793a\u4f8b\uff1a<\/span><\/p>\n<p><span>\u60a8\u5728\u7f51\u7ad9\u4e0a\u53d1\u73b0\u4e86\u5f88\u591a 4xx \u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4e0d\u597d<\/span><\/strong><span>\uff1a\u5217\u51fa 4xx URL\u3002<\/span><\/li>\n<li><strong><span>\u597d<\/span><\/strong><span>\uff1a\u66f4\u8fdb\u4e00\u6b65\uff0c\u63d0\u4f9b\u6307\u5411\u8fd9\u4e9b\u9875\u9762\u7684\u6240\u6709\u94fe\u63a5\u7684\u5217\u8868\u3002<\/span><\/li>\n<li><strong><span>\u66f4\u597d<\/span><\/strong><span>\uff1a\u5982\u679c\u8fd9\u4e9b\u94fe\u63a5\u662f\u7f16\u8f91\u6216\u6280\u672f\u95ee\u9898\uff08\u94fe\u63a5\u6570\u91cf\u3001\u4f4d\u7f6e\u7b49\uff09\uff0c\u5219\u63d0\u4f9b\u989d\u5916\u7684\u89c1\u89e3\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-problem-3-speaking-the-wrong-language\" class=\"wp-block-heading\"><span>\u95ee\u9898\u4e09\uff1a\u8bf4\u9519\u8bed\u8a00<\/span><\/h3>\n<p><span>\u8c01\u4f1a\u9605\u8bfb\u5ba1\u8ba1\u62a5\u544a\uff1fSEO\u3001\u5f00\u53d1\u4eba\u5458\u3001\u7f16\u8f91\u56e2\u961f\u6216\u67d0\u4e9b\u9ad8\u7ba1\uff1f<\/span><\/p>\n<p><span>\u4e00\u4e2a\u5e38\u89c1\u7684\u95ee\u9898\u662f\u4f7f\u7528\u65e0\u6cd5\u7406\u89e3\u7684\u8bed\u8a00\u8fdb\u884c\u62a5\u9053\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u793a\u4f8b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u592a\u591a\u7684\u672f\u8bed\u4f1a\u8ba9 SEO \u770b\u8d77\u6765\u50cf\u4e00\u4e9b\u795e\u5947\u7684\u9b54\u672f\uff0c\u8fdc\u79bb\u5546\u4e1a\u6307\u6807\u548c\u7ed3\u679c\u3002\u00a0<\/span><\/li>\n<li><span>\u592a\u591a\u4fe1\u606f\u4f1a\u5bfc\u81f4\u6df7\u4e71\u548c\u8ba4\u77e5\u8d85\u8d1f\u8377\u2014\u2014\u6ca1\u6709\u4eba\u9700\u8981\u6240\u6709\u7684\u7ec6\u8282\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8bed\u8a00\u7684\u8bed\u6c14\u4e5f\u5c5e\u4e8e\u8fd9\u4e00\u7c7b\u3002\u8bb8\u591a\u5ba1\u8ba1\u542c\u8d77\u6765\u90fd\u5f88\u8d1f\u9762\u3002<\/span><\/p>\n<p><span>\u5217\u51fa\u95ee\u9898\u548c\u6807\u9898\u5c31\u662f\u4e00\u4e2a\u5178\u578b\u7684\u4f8b\u5b50\u2014\u2014\u6211\u5728\u8fd9\u91cc\u662f\u6545\u610f\u8fd9\u6837\u505a\u7684\u3002\u6ca1\u6709\u4eba\u559c\u6b22\u4e00\u4e2a\u6574\u5929\u62b1\u6028\u7684\u4eba\u3002<\/span><\/p>\n<p><strong><span>\u89e3\u51b3\u65b9\u6848\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4f7f\u8f93\u51fa\u7ed3\u679c\u9002\u5e94\u63a5\u53d7\u5ba1\u8ba1\u7684\u4eba\u5458\u3002\u59cb\u7ec8\u5305\u542b\u6267\u884c\u6458\u8981\uff0c\u4ee5\u4fbf\u5feb\u901f\u4f20\u8fbe\u8981\u70b9\uff08\u53c2\u89c1\u95ee\u9898 1\uff09\u3002\u00a0<\/span><\/li>\n<li><span>\u4e3a\u4e86\u907f\u514d\u8d1f\u9762\u8bed\u6c14\uff0c\u8bf7\u8ba9\u6807\u9898\u66f4\u5177\u53ef\u64cd\u4f5c\u6027\u3002\u4e0d\u8981\u8c08\u8bba\u95ee\u9898\uff0c\u800c\u662f\u7528\u201c\u53f7\u53ec\u6027\u7528\u8bed\u201d\u6807\u9898\u6216\u673a\u4f1a\u6765\u89e6\u53d1\u884c\u52a8\u3002\u6216\u8005\u5c06\u4e24\u8005\u7ed3\u5408\u8d77\u6765\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u770b\u4e00\u4e0b\u8fd9\u4e2a\u4f8b\u5b50\uff0c\u4ee5\u907f\u514d\u4ea7\u751f\u8d1f\u9762\u60c5\u7eea\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u7f3a\u70b9<\/span><\/strong><span>\uff1a\u5173\u952e\u8bcd\u8986\u76d6\u4e0d\u8db3\u3002<\/span><\/li>\n<li><strong><span>\u4f18\u70b9<\/span><\/strong><span>\uff1a\u5c1a\u672a\u5f00\u53d1\u7684\u5173\u952e\u8bcd\u6f5c\u529b\u3002<\/span><\/li>\n<li><strong><span>\u66f4\u597d<\/span><\/strong><span>\uff1a\u901a\u8fc7\u8986\u76d6\u672a\u4f7f\u7528\u7684\u5173\u952e\u8bcd\u6765\u6355\u83b7\u73b0\u6709\u7684\u641c\u7d22\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-problem-4-focusing-too-much-on-fixing-rather-than-improving-and-building\" class=\"wp-block-heading\"><span>\u95ee\u9898 4\uff1a\u8fc7\u4e8e\u6ce8\u91cd\u4fee\u590d\uff0c\u800c\u4e0d\u662f\u6539\u8fdb\u548c\u5efa\u8bbe<\/span><\/h3>\n<p><span>\u8fd9\u662f\u6765\u81ea<\/span><a href=\"https:\/\/www.linkedin.com\/in\/aleyda\/\" target=\"_blank\" rel=\"noopener\"><span>Aleyda Solis<\/span><\/a><span>\u7684\u5267\u672c\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u6211\u4eec\u9677\u5165\u4e86\u4fee\u590d\u9636\u6bb5\uff0c\u800c\u4e0d\u662f\u5efa\u8bbe\u9636\u6bb5\uff0c\u800c\u5efa\u8bbe\u9636\u6bb5\u624d\u662f\u6211\u4eec\u771f\u6b63\u5b9e\u73b0\u76ee\u6807\u7684\u65b9\u5f0f\u3002\u201d<\/span><\/p><\/blockquote>\n<p><span>\u89e3\u51b3\uff08\u6280\u672f\uff09\u95ee\u9898\u4e0d\u662f\u589e\u957f\u7684\u57fa\u7840\uff1a\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439073 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Fixing-is-not-enough.jpeg.webp\" alt=\"\u6807\u9898\u662f\u201c\u4fee\u590d\u662f\u4e0d\u591f\u7684\u201d\uff0c\u663e\u793a\u4e86\u4e00\u4e2a\u91d1\u5b57\u5854\u3002\u6700\u5e95\u5c42\u662f\u201c\u4fee\u590d\u201d\uff0c\u7136\u540e\u662f\u201c\u6539\u8fdb\u201d\uff0c\u6700\u540e\u662f\u201c\u5efa\u8bbe\u201d\u3002\u91d1\u5b57\u5854\u65c1\u8fb9\u662f\u4e00\u6bb5\u6587\u5b57\uff0c\u89e3\u91ca\u4e86\u6280\u672f SEO \u662f\u5145\u5206\u6761\u4ef6\uff0c\u800c\u5185\u5bb9\u662f\u5fc5\u8981\u6761\u4ef6\u3002\" width=\"1600\" height=\"900\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Fixing-is-not-enough.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Fixing-is-not-enough-600x338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Fixing-is-not-enough-800x450.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Fixing-is-not-enough-200x113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Fixing-is-not-enough-768x432.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Fixing-is-not-enough-1536x864.jpeg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Fixing-is-not-enough.jpeg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><strong><span>\u89e3\u51b3\u65b9\u6848\uff1a<\/span><\/strong><span>\u5ba1\u8ba1\u4e0d\u4ec5\u8981\u6ce8\u91cd\u4fee\u590d\uff0c\u8fd8\u8981\u6ce8\u91cd\u6539\u8fdb\u548c\u5efa\u8bbe\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/improving-removing-content-seo-guide-430571\"><span>\u4f18\u5316\u73b0\u6709\u5185\u5bb9<\/span><\/a><span>\u3002<\/span><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/create-how-to-content-395618\"><span>\u521b\u5efa\u65b0\u5185\u5bb9<\/span><\/a><span>\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u89e3\u51b3\u6b64\u95ee\u9898\u7684\u65b9\u6cd5\u4e4b\u4e00\u662f\u5148\u5bfb\u627e\u553e\u624b\u53ef\u5f97\u7684\u6210\u679c\u3002\u60a8\u5df2\u7ecf\u62e5\u6709\u54ea\u4e9b\u8868\u73b0\u826f\u597d\u7684\u76f8\u5173\u5185\u5bb9\uff08\u4f8b\u5982\u6392\u540d\u524d 20\uff09\uff1f\u60a8\u53ef\u4ee5\u4f7f\u7528 Google Search Console \u8f7b\u677e\u68c0\u67e5\u3002<\/span><\/p>\n<p><span>\u6539\u8fdb\u73b0\u6709\u5185\u5bb9\u6bd4\u521b\u5efa\u65b0\u5185\u5bb9\u8981\u5bb9\u6613\u5f97\u591a\u3002\u6b64\u5916\uff0c\u6539\u8fdb\u73b0\u6709\u5185\u5bb9\u53ef\u4ee5\u589e\u52a0\u60a8\u57df\u540d\u7684\u9ad8\u8d28\u91cf\u5185\u5bb9\u7684\u76f8\u5bf9\u6570\u91cf\u3002\u00a0<\/span><\/p>\n<p><span>\u60f3\u8c61\u4e00\u4e0b\u60a8\u7684\u7f51\u7ad9\u5c31\u50cf\u4e00\u676f\u9152\u3002\u00a0<\/span><\/p>\n<p><span>Google \u60f3\u8981\u7684\u662f\u7eaf\u8461\u8404\u9152\uff08= \u9ad8\u8d28\u91cf\u5185\u5bb9\uff0c\u7ea2\u8272\uff09\uff0c\u800c\u4e0d\u662f\u6c34\uff08= \u4f4e\u8d28\u91cf\u5185\u5bb9\uff0c\u84dd\u8272\uff09\u3002\u8bf7\u53c2\u89c1\u4ee5\u4e0b\u53ef\u89c6\u5316\u6548\u679c\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439074 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Improving-existing-Wine-metaphor.jpeg.webp\" alt=\"\u4e24\u5f20\u201c\u589e\u52a0\u9152\u91cf\u201d\u4e0e\u201c\u5c06\u9152\u53d8\u6210\u6c34\u201d\u7684\u56fe\u8868\u3002\u589e\u52a0\u9152\u91cf\u4f1a\u5bfc\u81f4\u73bb\u7483\u676f\u4e2d\u7684\u9152\u91cf\u589e\u52a0\u3002\u5c06\u9152\u53d8\u6210\u6c34\u610f\u5473\u7740\u73bb\u7483\u676f\u4e2d\u7684\u9152\u91cf\u76f8\u540c\uff0c\u4f46\u9152\u7684\u76f8\u5bf9\u542b\u91cf\u9ad8\u4e8e\u6c34\u3002\" width=\"1600\" height=\"900\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Improving-existing-Wine-metaphor.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Improving-existing-Wine-metaphor-600x338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Improving-existing-Wine-metaphor-800x450.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Improving-existing-Wine-metaphor-200x113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Improving-existing-Wine-metaphor-768x432.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Improving-existing-Wine-metaphor-1536x864.jpeg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Improving-existing-Wine-metaphor.jpeg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/technical-seo-audit-what-to-look-for-385213\"><strong><em><span>\u6280\u672f SEO \u5ba1\u6838\u4e2d\u5e94\u5bfb\u627e\u4ec0\u4e48<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-problem-5-the-audit-is-not-a-solution-in-itself\" class=\"wp-block-heading\"><span>\u95ee\u9898\u4e94\uff1a\u5ba1\u8ba1\u672c\u8eab\u5e76\u4e0d\u662f\u89e3\u51b3\u65b9\u6848<\/span><\/h3>\n<p><span>\u8fd9\u5c5e\u4e8e\u672a\u80fd\u4f20\u8fbe\u5ba1\u8ba1\u662f\u4ec0\u4e48\u6216\u4e0d\u662f\u4ec0\u4e48\u7684\u95ee\u9898\u3002\u5ba1\u8ba1\u672c\u8eab\u4e0d\u4f1a\u4ea7\u751f\u4efb\u4f55\u4f5c\u7528\u3002\u6211\u4eec\u56de\u5230\u8d77\u70b9\u2014\u2014\u6267\u884c\u5f88\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u4f60\u7684\u5efa\u8bae\u4ece\u672a\u4ed8\u8bf8\u5b9e\u8df5\uff0c\u90a3\u4e48\u5ba1\u8ba1\u5c06\u88ab\u89c6\u4e3a\u6d6a\u8d39\u65f6\u95f4\u3002\u6700\u7cdf\u7cd5\u7684\u60c5\u51b5\u662f\uff1a\u4f60\u88ab\u89e3\u96c7\u4e86\u3002<\/span><\/p>\n<p><strong><span>\u89e3\u51b3\u65b9\u6848\uff1a<\/span><\/strong><span>\u6c9f\u901a\u5ba1\u6838\u5c06\u505a\u4ec0\u4e48\u4ee5\u53ca\u5ba1\u6838\u540e\u9700\u8981\u505a\u4ec0\u4e48\u3002\u4e0a\u9762\u5217\u51fa\u7684\u5176\u4ed6\u4e00\u4e9b\u95ee\u9898\u4e5f\u662f SEO \u5ba1\u6838\u5efa\u8bae\u7ecf\u5e38\u5f97\u4e0d\u5230\u5b9e\u65bd\u7684\u539f\u56e0\u3002<\/span><\/p>\n<h3 id=\"h-problem-6-not-finding-out-why-there-were-issues-in-the-first-place\" class=\"wp-block-heading\"><span>\u95ee\u9898 6\uff1a\u4e00\u5f00\u59cb\u6ca1\u6709\u627e\u51fa\u95ee\u9898\u7684\u539f\u56e0<\/span><\/h3>\n<p><span>\u5982\u679c\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\uff0c\u5ba1\u8ba1\u5c31\u4f1a\u4e0e\u6700\u521d\u9020\u6210\u8fd9\u79cd\u60c5\u51b5\u7684\u6d41\u7a0b\u8131\u8282\u3002\u5728\u8fd9\u4e00\u70b9\u4e0a\uff0c\u6211\u540c\u610f\u6fc0\u53d1\u6211\u64b0\u5199\u672c\u6587\u60f3\u6cd5\u7684 LinkedIn \u5e16\u5b50\u3002<\/span><\/p>\n<p><span>\u901a\u5e38\uff0c\u6211\u4eec\u4f1a\u6df1\u5165\u7814\u7a76\uff0c\u53d1\u73b0\u95ee\u9898\u5e76\u63d0\u51fa\u89e3\u51b3\u65b9\u6848\uff0c\u7136\u540e\uff08\u4e0d\uff09\u5b9e\u65bd\u3002<\/span><\/p>\n<p><span>\u5230\u76ee\u524d\u4e3a\u6b62\u4e00\u5207\u90fd\u8fd8\u597d\uff0c\u5bf9\u5427\uff1f\u4e0d\u3002<\/span><\/p>\n<p><span>\u4e00\u5e74\u540e\uff0c\u76f8\u540c\u6216\u7c7b\u4f3c\u7684\u95ee\u9898\u53c8\u51fa\u73b0\u3002<\/span><\/p>\n<p><strong><span>\u89e3\u51b3\u65b9\u6848\uff1a<\/span><\/strong><span>\u9996\u5148\u627e\u51fa\u8fd9\u4e9b\u95ee\u9898\u53d1\u751f\u7684\u539f\u56e0\u3002\u627e\u5230\u539f\u56e0\u540e\uff0c\u5236\u5b9a\u6846\u67b6\u4ee5\u907f\u514d\u5c06\u6765\u518d\u6b21\u53d1\u751f\u8fd9\u4e9b\u95ee\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u4e0e\u5ba2\u6237\u6709\u4e00\u4e2a\u4e00\u6b21\u6027\u9879\u76ee\u6216\u521a\u521a\u5f00\u59cb\u60a8\u7684\u65b0\u89d2\u8272\uff0c\u90a3\u4e48\u8fd9\u6bd4\u60a8\u5b9a\u671f\u5408\u4f5c\u6216\u5df2\u7ecf\u6709\u4e1a\u52a1\u5173\u7cfb\u8981\u56f0\u96be\u5f97\u591a\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u957f\u671f\u7684\u5ba2\u6237\u5173\u7cfb\u6216\u5185\u90e8 SEO\uff0c\u6211\u5efa\u8bae\u53c2\u4e0e\u63d0\u51fa\u4ee5\u4e0b\u4e8b\u9879\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4ee5 SEO \u65b9\u9762\u4e3a\u7279\u8272\u7684\u7f16\u8f91\u6307\u5357<\/span><\/strong><span>\u3002\u00a0<\/span><\/li>\n<li><span>\u5728\u5c06\u5efa\u8bae\u63a8\u9001\u5230\u5b9e\u65f6\u7f51\u7ad9\u4e4b\u524d<strong>\u8fdb\u884c\u6280\u672f\u6d4b\u8bd5\u3002<\/strong><\/span><\/li>\n<li><span>\u5728\u60a8\u7684\u516c\u53f8\/\u4e3a\u60a8\u7684\u5ba2\u6237<a href=\"https:\/\/searchengineland.com\/enterprise-seo-business-communicating-c-suite-390170#h-mastering-communication\"><strong>\u5ba3\u4f20 SEO\u5e76\u63d0\u9ad8\u77e5\u540d\u5ea6\u3002<\/strong><\/a><\/span><\/li>\n<li><span>\u516c\u53f8\u5185\u90e8\u7684<a href=\"https:\/\/searchengineland.com\/seo-education-stakeholder-management-428068\"><strong>SEO\u6559\u80b2\u3002<\/strong><\/a><\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a 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