{"id":1718,"date":"2025-06-18T04:11:16","date_gmt":"2025-06-17T20:11:16","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1718"},"modified":"2025-06-18T04:31:21","modified_gmt":"2025-06-17T20:31:21","slug":"%e8%af%8a%e6%96%ad%e5%92%8c%e8%a7%a3%e5%86%b3%e8%87%aa%e7%84%b6%e6%b5%81%e9%87%8f%e4%b8%8b%e9%99%8d%e7%9a%84-13-%e4%b8%aa%e9%97%ae%e9%a2%98","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1718","title":{"rendered":"\u8bca\u65ad\u548c\u89e3\u51b3\u81ea\u7136\u6d41\u91cf\u4e0b\u964d\u7684 13 \u4e2a\u95ee\u9898"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6ca1\u6709\u4ec0\u4e48\u6bd4\u53d1\u73b0\u81ea\u7136\u6d41\u91cf\u6025\u5267\u4e0b\u964d\u66f4\u8ba9 SEO \u611f\u5230\u5fc3\u8df3\u52a0\u901f\u7684\u4e8b\u60c5\u4e86\u3002<\/span><\/p>\n<p><span>\u6df1\u5165\u6316\u6398\u5e76\u53d1\u73b0\u95ee\u9898\u7684\u60f3\u6cd5\u53ef\u80fd\u4f1a\u8ba9\u4eba\u611f\u5230\u65e0\u6bd4\u4e0d\u77e5\u6240\u63aa\u3002SEO \u6027\u80fd\u80cc\u540e\u7684\u5f71\u54cd\u56e0\u7d20<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>\u5f88\u591a<\/span><\/a><span>\uff0c\u76f8\u4e92\u5173\u8054\u4e14\u901a\u5e38\u5f88\u590d\u6742\u3002<\/span><\/p>\n<p><span>\u4f60\u5230\u5e95\u8981\u4ece\u54ea\u91cc\u5f00\u59cb\u5462\uff1f\u00a0<\/span><\/p>\n<p><span>\u5728\u62c5\u4efb SEO \u79c1\u5bb6\u4fa6\u63a2 15 \u5e74\uff08\u5185\u90e8\u548c\u987e\u95ee\uff09\u4e4b\u540e\uff0c\u6211\u5206\u4eab\u4e86 13 \u4e2a\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u5e2e\u52a9\u6211\u7ed3\u6848\uff0c\u5373\u4f7f\u662f\u6700\u5947\u602a\u7684\u6848\u4ef6\u3002\u00a0<\/span><\/p>\n<p><span>\u5b83\u4eec\u5171\u540c\u6784\u6210\u4e86\u7cfb\u7edf\u5206\u6790\u7684\u6846\u67b6\uff0c\u6db5\u76d6\u4e86\u6240\u6709\u57fa\u7840\u5e76\u63ed\u793a\u4e86\u6240\u6709\u95ee\u9898\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-1-are-there-signs-this-might-be-a-tracking-issue\" class=\"wp-block-heading\"><span>1. \u6709\u6ca1\u6709\u8ff9\u8c61\u8868\u660e\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u8ddf\u8e2a\u95ee\u9898\uff1f<\/span><\/h2>\n<p><span>\u5728\u6211\u4eec\u5f00\u59cb\u5bfb\u627e\u4efb\u4f55\u95ee\u9898\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u786e\u4fdd\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u8ddf\u8e2a\u9519\u8bef\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u6b63\u5728\u5bfb\u627e\u51e0\u4e2a\u5e38\u89c1\u7684\u8ff9\u8c61\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u5927\u6570\u636e\u5dee\u5f02\uff1a<\/span><\/strong><span>\u00a0Google Search Console \u62a5\u544a\u7684\u6307\u6807\u4e0e\u60a8\u7684\u5185\u90e8\u5206\u6790\u5e73\u53f0\u5927\u76f8\u5f84\u5ead\u3002\uff08\u7ec6\u5fae\u5dee\u5f02\u662f\u6b63\u5e38\u7684\uff0c\u6240\u4ee5\u4e0d\u5fc5\u4e3a\u6b64\u70e6\u607c\u3002\u6bd5\u7adf\uff0c\u5b83\u4eec\u662f\u4f7f\u7528\u4e0d\u540c\u65b9\u6cd5\u3001\u901a\u8fc7\u4e0d\u540c\u5de5\u5177\u6d4b\u91cf\u7684\u4e0d\u540c\u6307\u6807\uff01\uff09<\/span><\/li>\n<li><strong><span>\u5176\u4ed6\u6e20\u9053\uff1a<\/span><\/strong><span>\u5982\u679c\u7f51\u7ad9\u6d41\u91cf\u5168\u9762\u4e0b\u964d\uff0c\u90a3\u4e48\u5f88\u6709\u53ef\u80fd\u662f\u60a8\u7684 Analytics \u8ddf\u8e2a\u4ee3\u7801\u6216\u6807\u7b7e\u7ba1\u7406\u5668\u5b9e\u65bd\u51fa\u73b0\u4e86\u95ee\u9898\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/seo-data-pitfalls-accurate-analysis-reporting-434442\"><span>\u4e3a\u8fdb\u884c\u51c6\u786e\u7684\u5206\u6790\u548c\u62a5\u544a\uff0c\u5e94\u907f\u514d\u7684 5 \u5927 SEO \u6570\u636e\u9677\u9631<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-2-is-this-a-brand-problem\" class=\"wp-block-heading\"><span>2. \u8fd9\u662f\u54c1\u724c\u95ee\u9898\u5417\uff1f<\/span><\/h2>\n<p><span>\u60a8\u7684\u81ea\u7136\u6d41\u91cf\u8d8a\u591a\u5730\u7531\u54c1\u724c\u641c\u7d22\u7684\u70b9\u51fb\u7ec4\u6210\uff0c\u60a8\u5c31\u8d8a\u6709\u7406\u7531\u5173\u6ce8\u3002\u5982\u679c\u6309\u540d\u79f0\u641c\u7d22\u60a8\u54c1\u724c\u7684\u4eba\u8d8a\u6765\u8d8a\u5c11\uff0c\u90a3\u5c31\u662f\u4e00\u4e2a\u95ee\u9898\uff0c\u4f46\u672c\u8d28\u4e0a\u5e76\u4e0d\u662f SEO \u95ee\u9898\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439020 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Brand-search-issues.png.webp\" alt=\"\u54c1\u724c\u641c\u7d22\u95ee\u9898\" width=\"1090\" height=\"412\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Brand-search-issues.png.webp 1090w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Brand-search-issues-600x227.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Brand-search-issues-800x302.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Brand-search-issues-200x76.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Brand-search-issues-768x290.png.webp 768w\" data-lazy-sizes=\"(max-width: 1090px) 100vw, 1090px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Brand-search-issues.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/google-search-console\"><span>Google Search Console<\/span><\/a><span>\u53ef\u4ee5\u76f8\u5f53\u5feb\u5730\u544a\u8bc9\u60a8\u3002\u7b5b\u9009\u51fa\u5b57\u7b26\u4e32\u4e2d\u5305\u542b\u60a8\u7684\u54c1\u724c\u540d\u79f0\u7684\u5173\u952e\u5b57\uff0c\u5e76\u5c06\u8fd1\u671f\u8868\u73b0\u4e0e\u5386\u53f2\u8868\u73b0\u8fdb\u884c\u6bd4\u8f83\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0b\u9762\u662f\u4e00\u4e2a\u5173\u4e8e\u6211\u516c\u53f8\u7684\u60c5\u51b5\u7684\u7b80\u5355\u793a\u4f8b\uff0c\u4f7f\u7528 GSC \u7684\u67e5\u8be2\u8fc7\u6ee4\u5668\u529f\u80fd\u548c RegEx\uff1a\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439021 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-query-filter-Brand-name.png.webp\" alt=\"GSC \u67e5\u8be2\u8fc7\u6ee4\u5668 - \u54c1\u724c\u540d\u79f0\" width=\"1086\" height=\"628\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-query-filter-Brand-name.png.webp 1086w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-query-filter-Brand-name-585x338.png.webp 585w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-query-filter-Brand-name-800x463.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-query-filter-Brand-name-195x113.png.webp 195w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-query-filter-Brand-name-768x444.png.webp 768w\" data-lazy-sizes=\"(max-width: 1086px) 100vw, 1086px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-query-filter-Brand-name.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u60a8\u662f\u5426\u770b\u5230\u975e\u54c1\u724c\u6d41\u91cf\u53d8\u5316\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u54c1\u724c\u6d41\u91cf\u53d8\u5316\u8f83\u5927\uff1f\u4eba\u4eec\u770b\u5230\u54c1\u724c\u7684\u6b21\u6570\u8d8a\u5c11\uff0c\u641c\u7d22\u8be5\u54c1\u724c\u7684\u6b21\u6570\u5c31\u8d8a\u5c11\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\u662f\u65f6\u5019\u770b\u770b\u54c1\u724c\u548c\/\u6216\u6e20\u9053\u5c42\u9762\u6709\u4ec0\u4e48\u4e0d\u540c\u4e86\uff0c\u5305\u62ec\u8d1f\u9762\u65b0\u95fb\u3001\u65e5\u843d\u5e7f\u544a\u6d3b\u52a8\u6216\u6536\u8d2d\u652f\u51fa\u7684\u5927\u5e45\u524a\u51cf\u7b49\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-3-where-is-non-brand-performance-down\" class=\"wp-block-heading\"><span>3. \u975e\u54c1\u724c\u4e1a\u7ee9\u4e0b\u6ed1\u4f53\u73b0\u5728\u54ea\u91cc\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u975e\u54c1\u724c\u8868\u73b0\u662f\u4e3b\u8981\u56e0\u7d20\uff0c\u8bf7\u5bfb\u627e\u6cc4\u6f0f &#8211; \u5373\u8d8b\u52bf\u4e0b\u964d\u7684 URL \u548c\u5173\u952e\u5b57\u3002\u00a0<\/span><\/p>\n<p><span>\u8fc7\u6ee4\u60a8\u7684 GSC \u6570\u636e\u5c06\u6709\u52a9\u4e8e\u7a81\u51fa\u663e\u793a\u4efb\u4f55\u6a21\u5f0f\uff0c\u8fd9\u5bf9\u4e8e\u67e5\u660e\u5b9e\u9645\u95ee\u9898\u5927\u6709\u5e2e\u52a9\u3002<\/span><\/p>\n<p><span>\u5173\u6ce8\u4ee5\u4e0b\u6bcf\u4e2a\u89c6\u56fe\u7684\u6240\u6709\u56db\u4e2a\u4e3b\u8981\u6307\u6807\u2014\u2014\u70b9\u51fb\u6b21\u6570\u3001\u5c55\u793a\u6b21\u6570\u3001\u70b9\u51fb\u7387\u548c\u5e73\u5747\u6392\u540d\u3002\uff08\u6839\u636e\u9700\u8981\uff0c\u5c06\u8fd9\u4e9b\u6570\u636e\u4e0e GA4 \u548c Matomo \u7b49\u7b2c\u4e00\u65b9\u5206\u6790\u5de5\u5177\u76f8\u7ed3\u5408\uff0c\u4ee5\u8fdb\u884c\u66f4\u6df1\u5165\u7684\u6316\u6398\u3002\uff09<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u5b63\u8282\u6027<\/span><\/strong><span>\uff1a<\/span><strong>\u00a0<\/strong><span>\u540c\u6bd4\u6570\u636e\u662f\u5426\u5728\u6bcf\u5e74\u7684\u540c\u4e00\u65f6\u95f4\u663e\u793a\u76f8\u540c\u7684\u6c34\u5e73\u548c\u4e0b\u964d\u7387\uff1f<\/span><\/li>\n<li><strong><span>URL<\/span><\/strong><span>\uff1a<\/span><strong>\u00a0<\/strong><span>\u54ea\u4e9b\u9875\u9762\u7684\u6d41\u91cf\u6b63\u5728\u51cf\u5c11\uff1f\u5b83\u4eec\u662f\u5426\u5171\u4eab URL \u76ee\u5f55\u6216 JavaScript \u6a21\u677f\u4e4b\u7c7b\u7684\u8fde\u63a5\uff1f<\/span><\/li>\n<li><strong><span>\u95ee\u9898<\/span><\/strong><span>\uff1a<\/span><strong>\u00a0<\/strong><span>\u54ea\u4e9b\u641c\u7d22\u8bcd\u5bfc\u81f4\u4e86\u641c\u7d22\u91cf\u4e0b\u964d\uff1f\u5b83\u4eec\u5728\u4e3b\u9898\u6216\u7126\u70b9\u65b9\u9762\u662f\u5426\u76f8\u5173\uff1f\u00a0<\/span><\/li>\n<li><strong><span>SERP \u529f\u80fd<\/span><\/strong><span>\uff1a<\/span><strong>\u00a0<\/strong><span>\u5931\u53bb\u7cbe\u9009\u5c55\u793a\u662f\u5426\u4f1a\u5bfc\u81f4\u60a8\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4f4e\u4e8e\u9996\u5c4f\uff08\u70b9\u51fb\u6b21\u6570\u4e5f\u968f\u4e4b\u4e0b\u964d\uff09\uff1f\u8bf7\u6ce8\u610f\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u4f9d\u9760\u7b2c\u4e09\u65b9\u5de5\u5177\uff08\u5982 Semrush\uff09\u6765\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u56e0\u4e3a GSC \u4e0d\u4f1a\u62a5\u544a\u6240\u6709\u5c55\u793a\u4f4d\u7f6e\u7c7b\u578b\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u8d2d\u7269\u548c\u5a92\u4f53<\/span><\/strong><span>\uff1a<\/span><strong>\u00a0<\/strong><span>Google \u8d2d\u7269\u3001\u56fe\u7247\u641c\u7d22\u6216\u89c6\u9891\u641c\u7d22\u662f\u5426\u4f1a\u5bfc\u81f4\u60a8\u7684\u81ea\u7136\u6392\u540d\u4e0b\u964d\uff1f\uff08\u4f7f\u7528\u641c\u7d22\u7c7b\u578b\u8fc7\u6ee4\u5668\uff09<\/span><\/li>\n<li><strong><span>\u5730\u7406\u4f4d\u7f6e<\/span><\/strong><span>\uff1a<\/span><strong>\u00a0<\/strong><span>\u60a8\u7684\u6392\u540d\u4e2d\u7684\u533a\u57df\u53d8\u5316\u662f\u5426\u8868\u660e\u7528\u6237\u5174\u8da3\u6b63\u5728\u51cf\u5c11\u6216 SERP \u73b0\u5728\u663e\u793a\u672c\u5730\u5316\u641c\u7d22\u7ed3\u679c\uff1f\u00a0<\/span><\/li>\n<li><strong><span>\u79fb\u52a8<\/span><\/strong><span>\uff1a<\/span><strong>\u00a0<\/strong><span>\u4e0e\u53f0\u5f0f\u7535\u8111\u76f8\u6bd4\uff0c\u60a8\u5728\u667a\u80fd\u624b\u673a\u548c\u5e73\u677f\u7535\u8111\u4e0a\u7684\u53ef\u89c1\u5ea6\u662f\u5426\u4e0b\u964d\u4e86\uff1f<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439022 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;GSC &#8211; \u975e\u54c1\u724c\u8868\u73b0&#8221; width=&#8221;534&#8243; height=&#8221;306&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-Non-brand-performance.png.webp 534w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-Non-brand-performance-197&#215;113.png.webp 197w&#8221; data-lazy-sizes=&#8221;(max-width: 534px) 100vw, 534px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/GSC-Non-brand-performance.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<h2 id=\"h-4-do-we-care-about-this-traffic\" class=\"wp-block-heading\"><span>4. \u6211\u4eec\u5173\u5fc3\u8fd9\u4e9b\u6d41\u91cf\u5417\uff1f<\/span><\/h2>\n<p><span>\u6709\u65f6\u5019\uff0c\u5931\u53bb\u6d41\u91cf\u5176\u5b9e\u5e76\u6ca1\u6709\u90a3\u4e48\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e48\u8bf4\u53ef\u80fd\u6709\u70b9\u5fcc\u8bb3\uff0c\u4f46\u8fd9\u662f\u4e8b\u5b9e\u3002\u6d41\u91cf\u7684\u771f\u6b63\u4ef7\u503c\u5728\u4e8e\u7528\u6237\u662f\u5426\u8f6c\u5316\u2014\u2014\u65e0\u8bba\u8fd9\u5bf9\u60a8\u7684\u4e1a\u52a1\u610f\u5473\u7740\u4ec0\u4e48\u3002\u00a0<\/span><\/p>\n<p><span>\u4e00\u822c\u6765\u8bf4\uff0c\u8f6c\u5316\u635f\u5931\u6700\u5927\u7684\u6765\u6e90\u5e94\u8be5\u9996\u5148\u5f97\u5230\u5173\u6ce8\u3002\u5982\u679c\u7f51\u7ad9\u6b63\u5728\u5931\u53bb\u6765\u81ea\u5173\u952e\u5b57\u6216 URL \u7684\u81ea\u7136\u70b9\u51fb\u91cf\uff0c\u800c\u8fd9\u4e9b\u5173\u952e\u5b57\u6216 URL \u5bf9\u8f6c\u5316\u6ca1\u6709\u4efb\u4f55\u6709\u610f\u4e49\u7684\u8d21\u732e\uff0c\u90a3\u4e48\u4e0d\u91c7\u53d6\u4efb\u4f55\u63aa\u65bd\u4e5f\u662f\u53ef\u4ee5\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u5e76\u975e\u6bcf\u4e2a\u9875\u9762\u90fd\u4f1a\u76f4\u63a5\u5e26\u6765\u8f6c\u5316\uff0c\u5c24\u5176\u662f\u6f0f\u6597\u4e0a\u5c42\u7684\u9875\u9762\uff0c\u6bd4\u5982\u535a\u5ba2\u6587\u7ae0\uff0c\u7528\u6237\u53ea\u662f\u5728\u5bfb\u627e\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u5206\u6790\u62a5\u544a\u9ed8\u8ba4\u91c7\u7528\u6700\u540e\u63a5\u89e6\u5f52\u56e0\u6a21\u578b\uff0c\u60a8\u5c06\u65e0\u6cd5\u770b\u5230\u6d41\u91cf\u8fdb\u5165\u66f4\u9ad8\u6f0f\u6597\u9875\u9762\u7684\u771f\u6b63\u8f6c\u5316\u4ef7\u503c\u3002\u56e0\u6b64\uff0c\u68c0\u67e5\u9996\u6b21\u63a5\u89e6\u548c\u6700\u540e\u63a5\u89e6\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u524d\u8005\u544a\u8bc9\u60a8\u54ea\u4e9b URL \u4f1a\u5f15\u5bfc\u4eba\u4eec\u8fdb\u884c\u672a\u6765\u7684\u8f6c\u5316\uff0c\u800c\u540e\u8005\u544a\u8bc9\u60a8\u54ea\u4e9b\u9875\u9762\u4f1a\u5728\u7528\u6237\u51c6\u5907\u597d\u65f6\u63a8\u52a8\u8d2d\u4e70\u3002\u4e24\u8005\u90fd\u5f88\u91cd\u8981\uff01<\/span><\/p>\n<h2 id=\"h-5-what-does-the-trend-line-tell-us\" class=\"wp-block-heading\"><span>5. \u8d8b\u52bf\u7ebf\u544a\u8bc9\u6211\u4eec\u4ec0\u4e48\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u60a8\u5df2\u7ecf\u505a\u5230\u4e86\u8fd9\u4e00\u70b9\uff0c\u5f88\u53ef\u80fd\u662f\u56e0\u4e3a\u60a8\u786e\u5b9a\u81ea\u5df1\u5b58\u5728 SEO \u95ee\u9898\uff0c\u800c\u4e14\u8fd9\u5bfc\u81f4\u60a8\u4e22\u5931\u4e86\u5bf9\u4e1a\u52a1\u5f88\u91cd\u8981\u7684\u6d41\u91cf\u3002<\/span><\/p>\n<p><span>\u641c\u7d22\u5f00\u59cb\uff01\u7b2c\u4e00\u7ad9\u662f\u8d8b\u52bf\u7ebf\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u8d8b\u52bf\u7ebf\u5728\u77ed\u65f6\u95f4\u5185\u51fa\u73b0\u5927\u5e45\u4e0b\u964d\uff08\u9661\u5ced\u4e14\u5411\u5de6\uff09\uff0c\u5219\u53ef\u80fd\u5b58\u5728\u95ee\u9898\u3002\u60a8\u53ef\u80fd\u4f1a\u5728\u8fdb\u884c\u91cd\u5927\u5f00\u53d1\u5de5\u4f5c\uff08\u4f8b\u5982\u8fc1\u79fb\uff09\u540e\u6216\u5728<\/span><a href=\"https:\/\/searchengineland.com\/library\/platforms\/google\/google-algorithm-updates\"><span>Google \u7b97\u6cd5\u66f4\u65b0<\/span><\/a><span>\u540e\u4e0d\u4e45\u770b\u5230\u8fd9\u79cd\u60c5\u51b5\u3002<\/span><\/p>\n<p><span>\u66f4\u52a0\u5f2f\u66f2\u548c\u5e73\u7f13\u7684\u8d8b\u52bf\u7ebf\u6307\u5411\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u800c\u53d1\u751f\u7684\u95ee\u9898\uff0c\u4f8b\u5982\u5185\u5bb9\u8d8a\u6765\u8d8a\u5355\u8584\u3001\u5e02\u573a\u683c\u5c40\u4e0d\u65ad\u6f14\u53d8\uff0c\u6216\u8005\u5931\u53bb\u63a8\u8350\u7684\u901f\u5ea6\u6bd4\u83b7\u5f97\u63a8\u8350\u7684\u901f\u5ea6\u66f4\u5feb\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439023 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u8d8b\u52bf\u7ebf &#8211; \u7f51\u7edc\u6027\u80fd&#8221; width=&#8221;1000&#8243; height=&#8221;999&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Trend-line-web-performance.jpeg.webp 1000w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Trend-line-web-performance-338&#215;338.jpeg.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Trend-line-web-performance-601&#215;600.jpeg.webp 601w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Trend-line-web-performance-113&#215;113.jpeg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Trend-line-web-performance-768&#215;767.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Trend-line-web-performance-95&#215;95.jpeg.webp 95w&#8221; data-lazy-sizes=&#8221;(max-width: 1000px) 100vw, 1000px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Trend-line-web-performance.jpeg.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<h2 id=\"h-6-did-something-change-with-our-site-content\" class=\"wp-block-heading\"><span>6.\u6211\u4eec\u7684\u7f51\u7ad9\u5185\u5bb9\u6709\u4ec0\u4e48\u53d8\u5316\u5417\uff1f<\/span><\/h2>\n<p><span>\u9664\u7f51\u7ad9\u4e3b\u8981\u5185\u5bb9\u7684\u91cd\u5927\u66f4\u6539\u5916\uff0c\u5185\u5bb9\u66f4\u6539\u901a\u5e38\u4e0e\u6e10\u8fdb\u8d8b\u52bf\u7ebf\u76f8\u5173\u3002\uff08\u4f8b\u5916\u60c5\u51b5\u5305\u62ec\u6700\u8fd1\u7684<\/span><a href=\"https:\/\/searchengineland.com\/library\/platforms\/google\/google-algorithm-updates\/helpful-content-update\"><span>\u6709\u7528\u5185\u5bb9\u66f4\u65b0<\/span><\/a><span>\u3002\uff09<\/span><\/p>\n<p><span>\u6709\u51e0\u4e2a\u539f\u56e0\u53ef\u4ee5\u89e3\u91ca\u4e3a\u4ec0\u4e48\u9664\u975e\u4f60\u4e0d\u65ad\u5730<\/span><a href=\"https:\/\/searchengineland.com\/improving-removing-content-seo-guide-430571\"><span>\u4fee\u526a\u3001\u66f4\u65b0\u548c\u6539\u8fdb\u5185\u5bb9\uff0c<\/span><\/a><span>\u5426\u5219\u5185\u5bb9\u95ee\u9898\u5728\u67d0\u4e9b\u65f6\u5019\u51e0\u4e4e\u662f\u4e0d\u53ef\u907f\u514d\u7684\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u641c\u7d22\u5f15\u64ce\u901a\u8fc7\u63d0\u9ad8\u5411\u7528\u6237\u63d0\u4f9b\u6709\u7528\u5185\u5bb9\u7684\u80fd\u529b\u6765\u521b\u9020\u66f4\u597d\u7684\u4f53\u9a8c\uff0c\u5e76\u4e14\u641c\u7d22\u5f15\u64ce\u548c\u7528\u6237\u5bf9\u4e8e\u6709\u7528\u5185\u5bb9\u7684\u6807\u51c6\u4f1a\u968f\u7740\u65f6\u95f4\u800c\u6539\u53d8\u3002\u00a0<\/span><\/li>\n<li><span>\u968f\u7740\u7f51\u7ad9\u521b\u5efa\u7b26\u5408\u73b0\u4ee3\u6807\u51c6\u7684\u65b0\u5185\u5bb9\uff0c\u4e0d\u7b26\u5408\u8fd9\u4e9b\u6807\u51c6\u7684\u65e7\u5185\u5bb9\u4e5f\u4f1a\u4e0d\u65ad\u589e\u52a0\u3002\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u7531\u4e8e\u7f51\u7ad9\u6216\u591a\u4e2a\u9875\u9762\u7684\u6392\u540d\u4e0b\u6ed1\u800c\u5bfc\u81f4\u6d41\u91cf\u4e0b\u964d\uff0c\u5219\u5185\u5bb9\u5ba1\u6838\u662f\u81ea\u7136\u800c\u7136\u7684\u4e0b\u4e00\u6b65\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/why-page-isnt-ranking-google-438882\"><span>\u4f60\u7684\u7f51\u9875\u672a\u5728 Google \u4e0a\u6392\u540d\u7684 16 \u4e2a\u539f\u56e0<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-7-are-there-new-or-major-technical-issues-on-the-site\" class=\"wp-block-heading\"><span>7. \u7f51\u7ad9\u4e0a\u662f\u5426\u5b58\u5728\u65b0\u7684\u6216\u91cd\u5927\u7684\u6280\u672f\u95ee\u9898\uff1f<\/span><\/h2>\n<p><span>\u8d8b\u52bf\u7ebf\u770b\u8d77\u6765\u50cf\u662f\u8ddf\u968f\u5965\u8fd0\u8df3\u6c34\u8fd0\u52a8\u5458\u8df3\u79bb\u8df3\u677f\uff0c\u8fd9\u662f\u5bfb\u627e\u91cd\u5927\u6280\u672f\u6545\u969c\u7684\u826f\u597d\u4fe1\u53f7\u3002\u5e73\u7f13\u7684\u8d8b\u52bf\u7ebf\u53ef\u80fd\u662f\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8f83\u5c0f\u7684\u6280\u672f\u95ee\u9898\u7d2f\u79ef\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u65e0\u8bba\u5982\u4f55\uff0c\u6280\u672f\u5ba1\u8ba1\u662f\u5927\u6d77\u635e\u9488\u7684\u6700\u4f73\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u56de\u987e\u4e00\u4e0b\u60a8\u5728 GSC \u4e2d\u5206\u6790\u7ee9\u6548\u65f6\u5b66\u5230\u7684\u4e1c\u897f\u3002\u6709\u6ca1\u6709\u51fa\u73b0\u89c4\u5f8b\uff1f\u5b83\u4eec\u53ef\u4ee5\u6307\u660e\u5bfb\u627e\u6280\u672f\u95ee\u9898\u7684\u65b9\u5411\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u5927\u591a\u6570\u635f\u5931\u6765\u81ea\u7279\u5b9a\u7684\u7ad9\u70b9\u76ee\u5f55\uff0c\u5219\u7528\u4e8e\u521b\u5efa\u8fd9\u4e9b URL \u7684\u9875\u9762\u6a21\u677f\u53ef\u80fd\u5b58\u5728\u95ee\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u6d41\u91cf\u771f\u7684\u6025\u5267\u4e0b\u964d\uff0c\u901a\u5e38\u662f<\/span><a href=\"https:\/\/searchengineland.com\/how-google-crawls-and-indexes-a-non-technical-explanation-video-335245\"><span>\u7d22\u5f15\u6216\u6293\u53d6\u7684\u95ee\u9898<\/span><\/a><span>\uff08\u5373 Google \u662f\u5426\u53ef\u4ee5\u8bbf\u95ee\u60a8\u7684\u5185\u5bb9\u3001\u9605\u8bfb\u5e76\u5728 SERP \u4e0a\u63a8\u8350\u5b83\uff09\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cRobots.txt\u3001\u5143\u673a\u5668\u4eba\u548c\u89c4\u8303\u5316\u662f\u9996\u8981\u4efb\u52a1\u3002<\/span><\/p>\n<h2 id=\"h-8-did-we-lose-backlinks-or-referrers\" class=\"wp-block-heading\"><span>8. \u6211\u4eec\u662f\u5426\u4e22\u5931\u4e86\u53cd\u5411\u94fe\u63a5\u6216\u5f15\u8350\u6765\u6e90\uff1f<\/span><\/h2>\n<p><span>\u6709\u4e9b\u4e8b\u60c5\u662f\u60a8\u53ef\u4ee5\u63a7\u5236\u7684\uff0c\u6709\u4e9b\u4e8b\u60c5\u662f\u7f51\u7ad9\u4e4b\u5916\u7684\u4e8b\u60c5\u3002\u4e24\u8005\u90fd\u4f1a\u5bf9\u60a8\u7684 SEO \u6027\u80fd\u4ea7\u751f\u5de8\u5927\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<p><span>\u5c31\u5916\u90e8 SEO \u56e0\u7d20\u800c\u8a00\uff0c\u6211\u4eec\u9996\u5148\u8981\u68c0\u67e5\u7684\u662f\u53cd\u5411\u94fe\u63a5\uff0c\u56e0\u4e3a\u5b83\u4eec\u5728\u5e2e\u52a9 Google \u8861\u91cf\u57df\u540d\u8d28\u91cf\u65b9\u9762\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u6709\u5f88\u591a SEO \u5de5\u5177\u53ef\u4ee5\u8f7b\u677e\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff08Ahrefs\u3001Majestic \u7b49\uff09\u3002<\/span><\/p>\n<p><span>\u786e\u5b9a\u60a8\u662f\u5426\u4e22\u5931\u4e86\u5927\u91cf\u53cd\u5411\u94fe\u63a5\u6216\u6765\u81ea\u9ad8\u6743\u5a01\u7f51\u7ad9\u7684\u63a8\u8350\u3002\u5982\u679c\u60a8\u770b\u5230\u5176\u4e2d\u4e00\u4e2a\u6216\u4e24\u4e2a\u60c5\u51b5\uff0c\u5219\u53ef\u80fd\u503c\u5f97\u5173\u6ce8\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e\u90a3\u4e9b\u4e00\u5f00\u59cb\u6743\u5a01\u6027\u5c31\u8f83\u4f4e\u7684\u8f83\u65b0\u7f51\u7ad9\u3002\u00a0<\/span><\/p>\n<p><span>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u53cd\u5411\u94fe\u63a5\u4e22\u5931\u7684\u4e00\u4e2a\u76f8\u5f53\u5e38\u89c1\u7684\u539f\u56e0\u662f\u5386\u53f2\u516c\u5173\u5de5\u4f5c\u3002\u968f\u7740\u51fa\u7248\u7269\u6e05\u7406\u65e7\u5185\u5bb9\uff0c\u53cd\u5411\u94fe\u63a5\u6d88\u5931\uff0c\u5e76\u4e14\u6ca1\u6709\u90a3\u4e48\u591a\u65b0\u7684\u63a8\u8350\u6765\u586b\u8865\u7a7a\u767d\u3002<\/span><\/p>\n<p><span>\u800c\u4e14\u7531\u4e8e\u8bb8\u591a\u51fa\u7248\u7269\u90fd\u5f52\u540c\u4e00\u5bb6\u6bcd\u516c\u53f8\u6240\u6709\uff0c\u8fd9\u4e9b\u52aa\u529b\u2014\u2014\u4ee5\u53ca\u7531\u6b64\u5bfc\u81f4\u7684\u94fe\u63a5\u4e22\u5931\u2014\u2014\u53ef\u80fd\u4f1a\u8fc5\u901f\u7d2f\u79ef\u8d77\u6765\u3002\u5bf9\u4e8e\u884c\u4e1a\u51fa\u7248\u7269\u6765\u8bf4\u5c24\u5176\u5982\u6b64\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-9-was-there-a-recent-algorithm-update\" class=\"wp-block-heading\"><span>9. \u6700\u8fd1\u6709\u7b97\u6cd5\u66f4\u65b0\u5417\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u60a8\u6240\u5de5\u4f5c\u7684\u7f51\u7ad9\u4ece\u672a\u56e0\u7b97\u6cd5\u66f4\u65b0\u800c\u906d\u53d7\u91cd\u521b\uff0c\u90a3\u4e48\u5b83\u53ef\u80fd\u770b\u8d77\u6765\u6709\u70b9\u50cf SEO \u602a\u7269\u3002\u4f20\u8bf4\u90fd\u662f\u771f\u5b9e\u7684\u3002<\/span><\/p>\n<p><span>\u5f53\u8c37\u6b4c\u505a\u51fa\u6539\u53d8\u65f6\uff0c\u5904\u4e8e\u5931\u8d25\u7684\u4e00\u65b9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6d41\u91cf\u53d1\u751f\u5de8\u5927\u7684\u6ce2\u52a8\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439024 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lily-Ray-on-X.png.webp\" alt=\"Lily Ray \u5728 X\" width=\"1186\" height=\"818\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lily-Ray-on-X.png.webp 1186w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lily-Ray-on-X-490x338.png.webp 490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lily-Ray-on-X-800x552.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lily-Ray-on-X-164x113.png.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lily-Ray-on-X-768x530.png.webp 768w\" data-lazy-sizes=\"(max-width: 1186px) 100vw, 1186px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lily-Ray-on-X.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>Google \u516c\u5e03\u4e86\u8bb8\u591a\u7b97\u6cd5\u66f4\u65b0\uff0c\u4f46\u6709\u4e9b\u5374\u6ca1\u6709\u516c\u5e03\u3002\u8fd9\u589e\u52a0\u4e86\u4e00\u5c42\u590d\u6742\u6027\uff0c\u56e0\u4e3a\u60a8\u5230\u5e95\u5982\u4f55\u627e\u5230\u201c\u5f71\u5b50\u201d\u66f4\u65b0\uff1f<\/span><\/p>\n<p><span>SEO \u793e\u533a\u53ef\u4ee5\u80dc\u4efb\u8fd9\u9879\u4efb\u52a1\uff01\u884c\u4e1a\u4e13\u5bb6\u53ef\u4ee5\u901a\u8fc7\u6587\u6863\u751a\u81f3\u5de5\u5177\u5bc6\u5207\u5173\u6ce8\u7d22\u5f15\u4e2d\u7684\u53d8\u5316\uff0c\u4e86\u89e3\u8fd9\u4e9b\u53d8\u5316\u4f55\u65f6\u53d1\u51fa\u66f4\u65b0\u4fe1\u53f7\u4ee5\u53ca\u66f4\u65b0\u5bf9\u54ea\u4e9b\u65b9\u9762\u4ea7\u751f\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u6211\u6700\u559c\u6b22\u7684\u4e00\u4e9b\u8d44\u6e90\u662f\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mariehaynes.com\/resources\/algo-changes-and-more\/\" target=\"_blank\" rel=\"noopener\"><strong><span>Marie Haynes \u7684 Google \u7b97\u6cd5\u66f4\u65b0\u5217\u8868<\/span><\/strong><\/a><span>\uff1a<\/span><strong>\u00a0<\/strong><span>\u5b83\u5305\u542b\u5df2\u786e\u8ba4\u548c\u672a\u786e\u8ba4\u7684\u66f4\u65b0\u7684\u8fd0\u884c\u5217\u8868\uff0c\u4ee5\u53ca\u6709\u7528\u7684\u8bc4\u8bba\u3002\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/chromewebstore.google.com\/detail\/gsc-guardian\/aomiehgfjgolamlllgbkjbnfmdmffcch\" target=\"_blank\" rel=\"noopener\"><strong><span>GSC Guardian<\/span><\/strong><\/a><span>\uff1a\u7531 Darwin Santos \u521b\u5efa\u7684 Chrome \u6269\u5c55\u7a0b\u5e8f\uff0c\u53ef\u5c06 Google \u7684\u66f4\u65b0\u548c\u6b63\u5e38\u8fd0\u884c\u65f6\u95f4\u95ee\u9898\u53e0\u52a0\u5230\u60a8\u7684 Google Search Console \u56fe\u8868\u4e0a\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-10-did-the-serp-change-in-meaningful-ways\" class=\"wp-block-heading\"><span>10. SERP \u662f\u5426\u53d1\u751f\u4e86\u6709\u610f\u4e49\u7684\u53d8\u5316\uff1f<\/span><\/h2>\n<p><span>\u77e5\u8bc6\u9762\u677f\u7edd\u4e0d\u662f\u65b0\u4e8b\u7269\u3002\u4f46\u5982\u679c\u4f60\u65e9\u5728 2012 \u5e74\u5b83\u63a8\u51fa\u65f6\u5c31\u8fdb\u5165\u4e86 SEO \u9886\u57df\uff0c\u4f60\u53ef\u80fd\u4f1a\u8ba4\u4e3a\u8fd9\u662f\u65f6\u4ee3\u7684\u7ec8\u7ed3\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-439025 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Knowledge-panel-Greta-Gerwig.png.webp\" alt=\"\u77e5\u8bc6\u9762\u677f - Greta Gerwig\" width=\"1586\" height=\"684\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Knowledge-panel-Greta-Gerwig.png.webp 1586w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Knowledge-panel-Greta-Gerwig-600x259.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Knowledge-panel-Greta-Gerwig-800x345.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Knowledge-panel-Greta-Gerwig-200x86.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Knowledge-panel-Greta-Gerwig-768x331.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Knowledge-panel-Greta-Gerwig-1536x662.png 1536w\" data-lazy-sizes=\"(max-width: 1586px) 100vw, 1586px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Knowledge-panel-Greta-Gerwig.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5982\u679c\u7528\u6237\u4e0d\u518d\u9700\u8981\u70b9\u51fb\u7ed3\u679c\u6765\u67e5\u770b\u4ed6\u4eec\u6b63\u5728\u5bfb\u627e\u7684\u4fe1\u606f\uff0c\u90a3\u4e48\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u5c31\u4f1a\u53d7\u5230\u5f71\u54cd\u2014\u2014\u5373\u4f7f\u6392\u540d\u4fdd\u6301\u4e0d\u53d8\u3002<\/span><\/p>\n<p><span>\u56de\u60f3\u8d77\u6765\uff0c\u77e5\u8bc6\u9762\u677f\u53ea\u662f Google \u5bf9\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u6240\u505a\u7684\u4f17\u591a\u66f4\u6539\u4e4b\u4e00\u3002\u65e0\u8bba\u662f\u8ba9\u5e7f\u544a\u66f4\u52a0\u7a81\u51fa\uff0c\u8fd8\u662f\u6dfb\u52a0\u4efb\u610f\u6570\u91cf\u7684\u7cbe\u9009\u6458\u8981\uff0c\u6bcf\u6b21\u65b0\u7684\u8fed\u4ee3\u90fd\u503e\u5411\u4e8e\u5c06\u4f20\u7edf\u7684\u6709\u673a\u7ed3\u679c\u63a8\u5230\u9996\u5c4f\u4e0b\u65b9\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u968f\u7740<\/span><a href=\"https:\/\/searchengineland.com\/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680\"><span>SGE \u7684\u4e00\u4e9b\u6210\u679c\u5728\u73b0\u5b9e\u4e2d\u51fa\u73b0<\/span><\/a><span>\uff0c\u8fd9\u79cd\u73b0\u8c61\u53c8\u518d\u6b21\u53d1\u751f\u4e86\uff01<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439026 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;SERP \u529f\u80fd &#8211; Greta Gerwig&#8221; width=&#8221;1600&#8243; height=&#8221;579&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPs-features-Greta-Gerwig.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPs-features-Greta-Gerwig-600&#215;217.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPs-features-Greta-Gerwig-800&#215;290.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPs-features-Greta-Gerwig-200&#215;72.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPs-features-Greta-Gerwig-768&#215;278.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPs-features-Greta-Gerwig-1536&#215;556.png 1536w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPs-features-Greta-Gerwig.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u957f\u8bdd\u77ed\u8bf4\uff0cSERP \u7684\u7ed3\u6784\u8fdc\u975e\u9759\u6001\u7684 &#8211; \u8fd9\u662f\u60a8\u5728\u8c03\u67e5\u4e2d\u9700\u8981\u8003\u8651\u7684\u4e00\u70b9\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-11-is-the-domain-being-penalized\" class=\"wp-block-heading\"><span>11. \u8be5\u57df\u540d\u662f\u5426\u53d7\u5230\u60e9\u7f5a\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u4e0d\u9996\u5148\u660e\u786e\u533a\u5206\u201c\u53d7\u5230\u60e9\u7f5a\u201d\u548c\u53d7\u5230\u7b97\u6cd5\u66f4\u65b0\u7684\u6253\u51fb\uff0c\u90a3\u4e48\u8c08\u8bba\u60e9\u7f5a\u5c31\u662f\u758f\u5ffd\u7684\u3002<\/span><\/p>\n<p><span>\u7b97\u6cd5\u66f4\u65b0\u7684\u5f71\u54cd\u770b\u8d77\u6765\u548c\u611f\u89c9\u8d77\u6765\u5f88\u50cf\u60e9\u7f5a\u3002\u53ea\u4e0d\u8fc7\uff0c\u5b83\u5e76\u4e0d\u662f\u4f60\u7f51\u7ad9\u72ec\u6709\u7684\uff0c\u4e5f\u4e0d\u662f Google \u8bd5\u56fe\u8ba9 Google \u53d8\u5f97\u66f4\u597d\u7684\u526f\u4ea7\u54c1\u3002\u00a0<\/span><\/p>\n<p><span>\u53e6\u4e00\u65b9\u9762\uff0c\u60e9\u7f5a\u662f Google \u786e\u5b9a\u60a8\u7684\u7f51\u7ad9\u8d28\u91cf\u6781\u4f4e\u6216\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u6709\u5bb3\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u5373\u4f7f\u60a8\u7684\u7f51\u7ad9\u6ca1\u6709\u6076\u610f\u6216\u6ca1\u6709\u79ef\u6781\u53c2\u4e0e\u5783\u573e SEO \u7b56\u7565\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e5f\u786e\u5b9e\u5b58\u5728\u3002\u8981\u67e5\u627e\u5904\u7f5a\uff0c\u8bf7\u5728\u60a8\u7684 GSC \u5e10\u6237\u4e2d\u67e5\u627e\u901a\u77e5\uff08<\/span><em><span>\u5b89\u5168 &gt; \u624b\u52a8\u64cd\u4f5c<\/span><\/em><span>\uff09\u3002<\/span><\/p>\n<h2 id=\"h-12-did-competition-change\" class=\"wp-block-heading\"><span>12. \u7ade\u4e89\u53d1\u751f\u4e86\u53d8\u5316\u5417\uff1f<\/span><\/h2>\n<p><span>\u6bcf\u5c4a\u5965\u8fd0\u4f1a\u90fd\u4f1a\u5728\u4e0d\u540c\u8fd0\u52a8\u9879\u76ee\u4e2d\u521b\u9020\u65b0\u7684\u4e16\u754c\u7eaa\u5f55\u3002\u65b0\u7684\u9009\u624b\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8001\u9009\u624b\u4e0d\u65ad\u8fdb\u6b65\uff0c\u51a0\u519b\u4e5f\u4e0d\u65ad\u88ab\u6dd8\u6c70\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u5c31\u662f\u7ade\u4e89\u7684\u672c\u8d28\u3002\u00a0<\/span><\/p>\n<p><span>\u540c\u6837\uff0c\u6bcf\u4e2a\u57df\u540d\u90fd\u5728\u4e0e\u5176\u4ed6\u57df\u540d\u7ade\u4e89\uff0c\u4ee5\u6c42\u540d\u5217\u524d\u8305\u3002\u5982\u679c\u9886\u5bfc\u8005\u5c06\u5176\u8bbe\u7f6e\u4e3a\u5de1\u822a\u63a7\u5236\uff0c\u5176\u4ed6\u57df\u540d\u5c31\u4f1a\u52a0\u901f\u5e76\u6700\u7ec8\u8d76\u4e0a\u6765\u3002\u00a0<\/span><\/p>\n<p><span>\u6392\u540d\u548c\u63a8\u8350\u4f4d\u7f6e\u8f93\u7ed9\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u610f\u5473\u7740\u4ed6\u4eec\u505a\u5bf9\u4e86\u67d0\u4ef6\u4e8b\uff0c\u4e5f\u53ef\u80fd\u53ea\u662f\u610f\u5473\u7740 Google \u6b63\u5728\u6d4b\u8bd5\u54ea\u4e9b\u7ed3\u679c\u4f1a\u8ba9\u7528\u6237\u66f4\u6ee1\u610f\u3002\u901a\u8fc7\u7ade\u4e89\u5206\u6790\u67e5\u770b\u9875\u9762\u548c\u57df\u7ea7\u56e0\u7d20\u53ef\u4ee5\u9610\u660e\u4ed6\u4eec\u7684\u6f5c\u5728\u4f18\u52bf\u3002<\/span><\/p>\n<p><strong><span>\u5bf9\u4e8e\u9875\u9762\u56e0\u7d20\uff0c\u8bf7\u95ee\u81ea\u5df1\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5185\u5bb9\u662f\u5426\u66f4\u597d\u5730\u6ee1\u8db3\u4e86\u7528\u6237\u7684\u9700\u6c42\uff1f<\/span><\/li>\n<li><span>\u5c31\u8d28\u91cf\u548c\u89c6\u89d2\u800c\u8a00\uff0c\u5185\u5bb9\u662f\u5426\u4e0e\u5176\u4ed6\u7ade\u4e89\u5bf9\u624b\uff08\u5305\u62ec\u60a8\u7684\u57df\u540d\uff09\u4e0d\u540c\uff1f<\/span><\/li>\n<li><span>\u4fe1\u606f\u7684\u7ed3\u6784\u662f\u5426\u5bb9\u6613\u7406\u89e3\uff1f<\/span><\/li>\n<li><span>\u8be5\u5185\u5bb9\u7684\u4f5c\u8005\u662f\u5426\u6bd4\u5176\u4ed6\u4f5c\u8005\u66f4\u5177\u6709\u8be5\u4e3b\u9898\u7684\u6743\u5a01\uff1f<\/span><\/li>\n<li><span>\u8be5\u9875\u9762\u662f\u5426\u63d0\u4f9b\u4e86\u9ad8\u7ea7\u7684\u7528\u6237\u4f53\u9a8c\uff1f<\/span><\/li>\n<\/ul>\n<p><strong><span>\u5bf9\u4e8e\u9886\u57df\u7ea7\u56e0\u7d20\uff0c\u521b\u5efa\u4e00\u4e2a\u8bb0\u5206\u5361\uff08\u8868\u683c\uff09\uff0c\u60a8\u53ef\u4ee5\u5728\u5176\u4e2d\u5e76\u6392\u67e5\u770b\u7ade\u4e89\u5bf9\u624b\u7684\u4ee5\u4e0b\u6307\u6807\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u57df\u540d\u8bc4\u7ea7\u6216\u57df\u540d\u6743\u9650<\/span><\/li>\n<li><span>\u7d22\u5f15\u9875\u6570<\/span><\/li>\n<li><span>\u53cd\u5411\u94fe\u63a5<\/span><\/li>\n<li><span>\u5f15\u7528\u57df<\/span><\/li>\n<\/ul>\n<h2 id=\"h-13-are-users-behaving-differently\" class=\"wp-block-heading\"><span>13. \u7528\u6237\u7684\u884c\u4e3a\u662f\u5426\u6709\u6240\u4e0d\u540c\uff1f<\/span><\/h2>\n<p><span>\u968f\u7740\u4e16\u754c\u7684\u53d8\u5316\uff0c\u793e\u4f1a\u4e5f\u5728\u53d8\u5316\uff0c\u504f\u597d\u4e5f\u968f\u4e4b\u53d8\u5316\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u6211 10 \u5e74\u524d\u5411\u5496\u5561\u5e08\u8981\u4e00\u676f\u71d5\u9ea6\u5976\u62ff\u94c1\uff0c\u4ed6\u53ef\u80fd\u4f1a\u7528\u4e00\u79cd\u5947\u602a\u7684\u773c\u795e\u770b\u7740\u6211\u3002\u5982\u4eca\uff0c\u71d5\u9ea6\u5976\u62ff\u94c1\u5df2\u7ecf\u6210\u4e3a\u8bb8\u591a\u5496\u5561\u5e97\u7684\u5fc5\u5907\u996e\u54c1\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u5728 Google Trends \u4e2d\u770b\u5230\u8be5\u73b0\u8c61\u7684\u91cf\u5316\uff0c\u8be5\u62a5\u544a\u663e\u793a\uff0c\u8fc7\u53bb\u4e94\u5e74\u6765\uff0c\u4eba\u4eec\u5bf9\u71d5\u9ea6\u5976\u7684\u5174\u8da3\u6c34\u5e73\u5927\u5e45\u4e0a\u5347\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-439027 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u968f\u65f6\u95f4\u53d8\u5316\u7684\u641c\u7d22\u70ed\u5ea6 &#8211; \u71d5\u9ea6\u5976\u62ff\u94c1&#8221; width=&#8221;1138&#8243; height=&#8221;415&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-interest-over-time-oat-milk-latte.png.webp 1138w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-interest-over-time-oat-milk-latte-600&#215;219.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-interest-over-time-oat-milk-latte-800&#215;292.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-interest-over-time-oat-milk-latte-200&#215;73.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-interest-over-time-oat-milk-latte-768&#215;280.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1138px) 100vw, 1138px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-interest-over-time-oat-milk-latte.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5f53\u4eba\u4eec\u5bf9\u67d0\u4e2a\u4e3b\u9898\u3001\u884c\u4e1a\u3001\u670d\u52a1\u7b49\u7684\u5174\u8da3\u589e\u52a0\u65f6\uff0c\u83b7\u80dc\u7684\u603b\u70b9\u51fb\u6b21\u6570\u4e5f\u4f1a\u589e\u52a0\u3002\u5f53\u5b83\u51cf\u5c11\u65f6\uff0c\u70b9\u51fb\u6b21\u6570\u4f1a\u4e0b\u964d\u2014\u2014\u5373\u4f7f\u6392\u540d\u4fdd\u6301\u4e0d\u53d8\u2014\u2014\u56e0\u4e3a\u6574\u4f53\u4e0a\u6f5c\u5728\u5ba2\u6237\u6c60\u53d8\u5c0f\u4e86\u3002\u00a0<\/span><\/p>\n<p><span>\u91cf\u5316\u5173\u952e\u8bcd\u6570\u91cf\u968f\u65f6\u95f4\u7684\u53d8\u5316\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u79cd\u5e02\u573a\u60c5\u62a5\uff0c\u8ba9\u60a8\u4e86\u89e3\u603b\u4f53\u9700\u6c42\u662f\u5426\u6b63\u5728\u840e\u7f29\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/seo-data-pitfalls-accurate-analysis-reporting-434442\"><span>\u4e3a\u4ec0\u4e48\u6392\u540d\u7a33\u56fa\u4f46\u6d41\u91cf\u5374\u4e0b\u964d\u4ee5\u53ca\u8be5\u600e\u4e48\u529e<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-take-your-findings-to-the-team-nbsp\" class=\"wp-block-heading\"><span>\u5411\u56e2\u961f\u6c47\u62a5\u4f60\u7684\u53d1\u73b0\u00a0<\/span><\/h2>\n<p><span>\u4e00\u65e6\u4f60\u5145\u5206\u56de\u7b54\u4e86\u6240\u6709\u8fd9\u4e9b\u95ee\u9898\uff0c\u63a5\u4e0b\u6765\u5c31\u662f\u6743\u8861\u4f60\u5217\u8868\u4e2d\u7684\u95ee\u9898\u4e86\u3002\u00a0<\/span><\/p>\n<p><span>\u6df1\u5165\u4e86\u89e3\u5f71\u54cd\u6700\u5927\u7684\u56e0\u7d20\uff0c\u5e76\u786e\u5b9a\u8981\u4fee\u590d\u7684\u95ee\u9898\u3002\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u4ee5\u5229\u76ca\u76f8\u5173\u8005\u80fd\u591f\u7406\u89e3\u7684\u65b9\u5f0f\u8bb0\u5f55\u4e0b\u6765\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u6784\u5efa\u5f3a\u5927\u4e1a\u52a1\u6848\u4f8b\u7684\u80fd\u529b\u8d8a\u5f3a\uff0c\u5c31\u8d8a\u6709\u53ef\u80fd\u83b7\u5f97\u652f\u6301\u3001\u89e3\u51b3\u95ee\u9898\u5e76\u626d\u8f6c\u5c40\u9762\u3002\u795d\u60a8\u8c03\u67e5\u6109\u5feb\uff01<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6ca1\u6709\u4ec0\u4e48\u6bd4\u53d1\u73b0\u81ea\u7136\u6d41\u91cf\u6025\u5267\u4e0b\u964d\u66f4\u8ba9 SEO \u611f\u5230\u5fc3\u8df3\u52a0\u901f\u7684\u4e8b\u60c5\u4e86\u3002 \u6df1\u5165\u6316\u6398\u5e76\u53d1\u73b0\u95ee\u9898\u7684\u60f3\u6cd5\u53ef\u80fd\u4f1a\u8ba9\u4eba\u611f\u5230\u65e0\u6bd4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1718","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1718"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1718\/revisions"}],"predecessor-version":[{"id":3126,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1718\/revisions\/3126"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}