{"id":1708,"date":"2025-06-15T10:45:12","date_gmt":"2025-06-15T02:45:12","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1708"},"modified":"2025-06-15T10:53:52","modified_gmt":"2025-06-15T02:53:52","slug":"%e4%bb%98%e8%b4%b9%e6%90%9c%e7%b4%a2%e4%b8%ad%e7%9a%84%e5%90%a6%e5%ae%9a%e5%85%b3%e9%94%ae%e8%af%8d%ef%bc%9a6-%e7%a7%8d%e6%9c%89%e6%95%88%e5%ae%9e%e6%96%bd%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1708","title":{"rendered":"\u4ed8\u8d39\u641c\u7d22\u4e2d\u7684\u5426\u5b9a\u5173\u952e\u8bcd\uff1a6 \u79cd\u6709\u6548\u5b9e\u65bd\u7b56\u7565"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-best-practices-good-bad-balancing-act-433821\"><span>\u5426\u5b9a\u5173\u952e\u8bcd\u5bf9\u4e8e\u4f18\u5316Google \u5e7f\u544a<\/span><\/a><span>\u7cfb\u5217\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u5b83\u4eec\u8282\u7701\u9884\u7b97\u3001\u63d0\u9ad8\u5e7f\u544a\u76f8\u5173\u6027\u5e76\u5851\u9020\u7406\u60f3\u7684\u6d41\u91cf\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u6ca1\u6709\u5f3a\u5927\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u7b56\u7565\uff0c\u5c31\u4f1a\u51fa\u73b0\u8d44\u91d1\u6d6a\u8d39\u548c\u5c55\u793a\u6548\u679c\u4e0d\u4f73\u7684\u60c5\u51b5\u3002\u00a0<\/span><\/p>\n<p><span>\u672c\u6587\u6df1\u5165\u63a2\u8ba8\u4e86\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u63a2\u8ba8\u4e86\u516d\u79cd\u5b9e\u65bd\u7b56\u7565\u3001\u4e0d\u5e72\u9884\u4e0e\u4e3b\u52a8\u7684\u65b9\u6cd5\u4ee5\u53ca\u7279\u5b9a\u4e8e\u5e73\u53f0\u7684\u53d8\u5316\u3002<\/span><\/p>\n<h2 id=\"h-what-are-negative-keywords-and-why-do-they-matter\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f\u5426\u5b9a\u5173\u952e\u8bcd\uff1f\u4e3a\u4ec0\u4e48\u5b83\u4eec\u5f88\u91cd\u8981\uff1f<\/span><\/h2>\n<p><span>\u5426\u5b9a\u5173\u952e\u5b57\u662f\u60a8\u6709\u610f\u6392\u9664\u800c\u4e0d\u4f1a\u89e6\u53d1\u5e7f\u544a\u7684\u5b57\u8bcd\u6216\u77ed\u8bed\u3002<\/span><\/p>\n<p><span>\u5f53\u7528\u6237\u7684\u641c\u7d22\u67e5\u8be2\u5305\u542b\u5426\u5b9a\u5173\u952e\u5b57\u65f6\uff0c\u60a8\u7684\u5e7f\u544a\u5c06\u4e0d\u4f1a\u663e\u793a\uff0c\u4ece\u800c\u4e3a\u60a8\u8282\u7701\u8d44\u91d1\u5e76\u786e\u4fdd\u6709\u6548\u5206\u914d\u60a8\u7684\u9884\u7b97\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f Google Ads \u5e10\u6237\u4e2d\u7684\u641c\u7d22\u5b57\u8bcd\u793a\u4f8b\u3002\u6b64\u5e7f\u544a\u5ba2\u6237\u5411\u5236\u9020\u5de5\u5382\u9500\u552e\u8bbe\u5907\uff0c\u4f46\u4e0d\u60f3\u5411\u4f4f\u5b85\u6728\u6750\u5546\u5e97\u9500\u552e\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438963 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Advertiser-selling-equipment-to-manufacturing-facilities.png.webp\" alt=\"\u641c\u7d22\u5b57\u8bcd\u62a5\u544a - \u5411\u5236\u9020\u5382\u9500\u552e\u8bbe\u5907\u7684\u5e7f\u544a\u5546\" width=\"942\" height=\"370\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Advertiser-selling-equipment-to-manufacturing-facilities.png.webp 942w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Advertiser-selling-equipment-to-manufacturing-facilities-600x236.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Advertiser-selling-equipment-to-manufacturing-facilities-800x314.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Advertiser-selling-equipment-to-manufacturing-facilities-200x79.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Advertiser-selling-equipment-to-manufacturing-facilities-768x302.png.webp 768w\" data-lazy-sizes=\"(max-width: 942px) 100vw, 942px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Advertiser-selling-equipment-to-manufacturing-facilities.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u4ee5\u4e0b\u672f\u8bed\u5c06\u4f5c\u4e3a\u5426\u5b9a\u5173\u952e\u5b57\u6dfb\u52a0\u5230\u5e10\u6237\u4e2d\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8f66\u5e93\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6728\u6750\u5e97\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5730\u4e0b\u5ba4\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u5c06\u5173\u952e\u5b57\u6dfb\u52a0\u4e3a\u8bcd\u7ec4\u5339\u914d\u5c06\u786e\u4fdd\u5982\u679c\u7528\u6237\u7684\u641c\u7d22\u67e5\u8be2\u4e2d\u5305\u542b\u8be5\u8bcd\u7ec4\uff0c\u5219\u5e7f\u544a\u4e0d\u4f1a\u663e\u793a\u3002<\/span><\/p>\n<h3 id=\"h-negative-keywords-save-advertisers-money-by-reducing-the-chances-of-ads-showing-for-irrelevant-searches\" class=\"wp-block-heading\"><span>\u5426\u5b9a\u5173\u952e\u8bcd\u53ef\u4ee5\u51cf\u5c11\u5e7f\u544a\u5728\u4e0d\u76f8\u5173\u641c\u7d22\u4e2d\u51fa\u73b0\u7684\u673a\u4f1a\uff0c\u4ece\u800c\u4e3a\u5e7f\u544a\u4e3b\u8282\u7701\u5f00\u652f<\/span><\/h3>\n<p><span>\u5047\u8bbe\u6709\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u5ba3\u4f20\u4e00\u79cd\u7537\u6027\u533b\u7597\u5668\u68b0\u3002\u5e7f\u544a\u5546\u5e0c\u671b\u5e7f\u544a\u80fd\u591f\u89e6\u53ca\u771f\u6b63\u5bf9\u8be5\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u7528\u6237\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u5982\u679c\u6ca1\u6709\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u9488\u5bf9\u6cbb\u7597\u548c\u5973\u6027\u67e5\u8be2\u7684\u5e7f\u544a\u5c31\u4f1a\u51fa\u73b0\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u4f1a\u5bfc\u81f4\u5e7f\u544a\u5546\u4ea7\u751f\u6210\u672c\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-438964 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u641c\u7d22\u8bcd\u62a5\u544a &#8211; \u5ba3\u4f20\u7537\u6027\u533b\u7597\u5668\u68b0\u7684\u5e7f\u544a\u6d3b\u52a8&#8221; width=&#8221;980&#8243; height=&#8221;464&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Campaign-promoting-a-medical-device-for-men.png.webp 980w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Campaign-promoting-a-medical-device-for-men-600&#215;284.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Campaign-promoting-a-medical-device-for-men-800&#215;379.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Campaign-promoting-a-medical-device-for-men-200&#215;95.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Campaign-promoting-a-medical-device-for-men-768&#215;364.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 980px) 100vw, 980px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Search-terms-report-Campaign-promoting-a-medical-device-for-men.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u4ee5\u4e0b\u67e5\u8be2\u5e94\u6dfb\u52a0\u4e3a\u8bcd\u7ec4\u5339\u914d\u5426\u5b9a\u5173\u952e\u5b57\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5bf9\u5973\u6027\u6765\u8bf4\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5973\u6027\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u53d7\u533b\u7597\u8865\u52a9\u8986\u76d6\u201d\uff08\u8be5\u4ea7\u54c1\u4e0d\u5c5e\u4e8e\u533b\u7597\u8865\u52a9\u8303\u56f4\uff09\u3002<\/span><\/li>\n<li><span>\u201c\u7ade\u4e89\u5bf9\u624b\u201d\uff08<\/span><em><span>\u51fa\u4e8e\u5e7f\u544a\u5546\u9690\u79c1\u8003\u8651\u672a\u663e\u793a<\/span><\/em><span>\uff09\u3002<\/span><\/li>\n<li><span>\u201c\u66ff\u4ee3\u4ea7\u54c1\u201d\uff08<\/span><em><span>\u51fa\u4e8e\u5e7f\u544a\u5546\u9690\u79c1\u8003\u8651\u672a\u663e\u793a<\/span><\/em><span>\uff09\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u70b9\u51fb\u6210\u672c\u4e0e\u9488\u5bf9\u76ee\u6807\u5173\u952e\u5b57\u7684\u5e7f\u544a\u6587\u6848\u8d28\u91cf\u5bc6\u5207\u76f8\u5173\u3002<\/span><\/p>\n<p><span>\u5f53\u60a8\u7684\u5e7f\u544a\u663e\u793a\u4e0e\u60a8\u7684\u54c1\u724c\u4e0d\u76f8\u5173\u7684\u5173\u952e\u5b57\u65f6\uff0c\u4f1a\u5bf9\u6548\u679c\u4ea7\u751f\u8d1f\u9762\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u8003\u8651\u5230\u641c\u7d22\u4e0d\u76f8\u5173\u6027\u4f1a\u5bfc\u81f4\u8f83\u4f4e\u7684\u70b9\u51fb\u7387 (CTR) \u548c<\/span><a href=\"https:\/\/searchengineland.com\/quality-score-ppc-394513\"><span>\u8d28\u91cf\u5f97\u5206<\/span><\/a><span>\uff0c\u4ece\u800c\u5f71\u54cd\u5e7f\u544a\u6392\u540d\u548c\u70b9\u51fb\u8d39\u7528\u3002<\/span><\/p>\n<p><span>\u7b80\u5355\u6765\u8bf4\uff0c\u8003\u8651\u4e00\u4e0b\u8c37\u6b4c\u5982\u4f55\u770b\u5f85\u5e7f\u544a\uff1a<\/span><\/p>\n<p><span>\u5173\u952e\u5b57\u4e0e\u67e5\u8be2\u5339\u914d\u5ea6\u8f83\u9ad8\u7684\u5e7f\u544a\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u53ef\u80fd\u4e3a 1 \u81f3 2 \u7f8e\u5143\u3002\u4f46\u662f\uff0c\u5173\u952e\u5b57\u4e0e\u67e5\u8be2\u5339\u914d\u5ea6\u8f83\u4f4e\u7684\u5e7f\u544a\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (CPC) \u53ef\u80fd\u4e3a 5 \u7f8e\u5143\u3002<\/span><\/p>\n<p><span>\u6709\u65f6\uff0c\u5dee\u5f02\u53ef\u80fd\u4f1a\u66f4\u52a0\u660e\u663e\u3002\u56e0\u6b64\uff0c\u52a0\u5165\u5426\u5b9a\u5173\u952e\u8bcd\u53ef\u80fd\u4f1a\u5f71\u54cd\u5e7f\u544a\u7cfb\u5217\u7684\u603b\u4f53\u6210\u672c\u3002<\/span><\/p>\n<p><span>\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u5b57\u53ef\u4ee5\u964d\u4f4e\u6b64\u6210\u672c\uff0c\u786e\u4fdd\u60a8\u7684\u9884\u7b97\u82b1\u5728\u66f4\u4e00\u81f4\u7684\u6761\u6b3e\u4e0a\u3002<\/span><\/p>\n<h3 id=\"h-negative-keywords-can-protect-your-brand\" class=\"wp-block-heading\"><span>\u5426\u5b9a\u5173\u952e\u8bcd\u53ef\u4ee5\u4fdd\u62a4\u4f60\u7684\u54c1\u724c<\/span><\/h3>\n<p><span>\u5047\u8bbe\u60a8\u9500\u552e\u513f\u7ae5\u73a9\u5177\u3002<\/span><\/p>\n<p><span>\u5426\u5b9a\u5173\u952e\u5b57\u53ef\u5145\u5f53\u76fe\u724c\uff0c\u786e\u4fdd\u60a8\u7684\u5e7f\u544a\u4e0d\u4f1a\u5c55\u793a\u7ed9\u90a3\u4e9b\u4e0d\u592a\u53ef\u80fd\u8f6c\u5316\u7684\u4eba\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u6392\u9664\u201c\u5ec9\u4ef7\u201d\u3001\u201c\u80ae\u810f\u201d\u3001\u201c\u5371\u9669\u201d\u6216\u201c\u6572\u8bc8\u201d\u7b49\u4e0d\u5408\u9002\u7684\u8bcd\u8bed\u53ef\u4ee5\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u907f\u514d\u5c55\u793a\u5bf9\u54c1\u724c\u4ea7\u751f\u4e0d\u826f\u5f71\u54cd\u7684\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u8bf7\u770b\u4e0b\u9762\u7684\u4f8b\u5b50\u3002\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u8bcd\u201cripoff\u201d\u662f\u5426\u662f\u7ed3\u679c\u9875\u4e0a\u90e8\u5206\u5e7f\u544a\u7684\u6218\u7565\u51b3\u7b56\uff1f<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-438965 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u4e0a\u7684 CRM \u662f\u9a97\u5c40&#8221; width=&#8221;861&#8243; height=&#8221;769&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPS-for-what-crm-is-a-ripoff.png.webp 861w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPS-for-what-crm-is-a-ripoff-378&#215;338.png.webp 378w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPS-for-what-crm-is-a-ripoff-672&#215;600.png.webp 672w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPS-for-what-crm-is-a-ripoff-127&#215;113.png.webp 127w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPS-for-what-crm-is-a-ripoff-768&#215;686.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 861px) 100vw, 861px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/SERPS-for-what-crm-is-a-ripoff.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<h3 id=\"h-traffic-sculpting\" class=\"wp-block-heading\"><span>\u4ea4\u901a\u5851\u9020<\/span><\/h3>\n<p><span>\u53ef\u4ee5\u5728\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u5e94\u7528\u5426\u5b9a\u5173\u952e\u5b57\uff0c\u4ee5\u4e0e\u5e7f\u544a\u7cfb\u5217\u7684\u9884\u671f\u91cd\u70b9\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5728\u7ade\u4e89\u5bf9\u624b\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff0c\u5e7f\u544a\u5546\u6392\u9664\u54c1\u724c\u5173\u952e\u8bcd\u4ee5\u7ef4\u62a4\u5e7f\u544a\u6d3b\u52a8\u7684\u72ec\u7279\u8eab\u4efd\uff0c\u8be5\u5e7f\u544a\u6d3b\u52a8\u7684\u76ee\u6807\u662f\u641c\u7d22\u5176\u4ed6\u7ade\u4e89\u5bf9\u624b\u672f\u8bed\u7684\u7528\u6237\u3002<\/span><\/p>\n<p><span>\u540c\u6837\uff0c\u5728\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/dynamic-search-ads-create-analyze-optimize-387696\"><span>\u52a8\u6001\u641c\u7d22\u5e7f\u544a<\/span><\/a><span>\uff08DSA\uff09\u5e7f\u544a\u7cfb\u5217\u53d1\u73b0\u65b0\u5173\u952e\u8bcd\u65f6\uff0c\u5efa\u8bae\u5728\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u6392\u9664\u54c1\u724c\u5173\u952e\u8bcd\uff0c\u4ee5\u4fdd\u6301\u5bf9\u65b0\u5173\u952e\u8bcd\u6316\u6398\u7684\u5173\u6ce8\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><span>\u65e2\u7136\u6211\u4eec\u5df2\u7ecf\u4ecb\u7ecd\u4e86\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u91cd\u8981\u6027\uff0c\u90a3\u4e48\u8ba9\u6211\u4eec\u6765\u8ba8\u8bba\u4e00\u4e0b\u5b9e\u65bd\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u516d\u79cd\u7b56\u7565\u3002<\/span><\/p>\n<h2 id=\"h-strategy-1-identify-known-irrelevant-keywords\" class=\"wp-block-heading\"><span>\u7b56\u7565 1\uff1a\u8bc6\u522b\u5df2\u77e5\u7684\u4e0d\u76f8\u5173\u5173\u952e\u8bcd<\/span><\/h2>\n<p><span>\u8fd9\u4e9b\u53ef\u80fd\u662f\u4e0e\u60a8\u7684\u4ea7\u54c1\u65e0\u5173\u7684\u901a\u7528\u672f\u8bed\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u4e5f\u53ef\u80fd\u662f\u4e0e\u60a8\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u65e0\u5173\u7684\u884c\u4e1a\u7279\u5b9a\u672f\u8bed\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u9500\u552e\u65b0\u7535\u5b50\u4ea7\u54c1\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u6392\u9664\u201c\u8001\u5f0f\u201d\u3001\u201c\u53e4\u8463\u201d\u6216\u201c\u4e8c\u624b\u201d\u7b49\u672f\u8bed\u3002<\/span><\/p>\n<p><span>\u60a8\u8fd8\u5e94\u8be5\u8003\u8651\u5c06\u7ade\u4e89\u5bf9\u624b\u6dfb\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u5b57\u3002<\/span><\/p>\n<h2 id=\"h-strategy-2-establish-keyword-thresholds\" class=\"wp-block-heading\"><span>\u7b56\u75652\uff1a\u5efa\u7acb\u5173\u952e\u8bcd\u9608\u503c<\/span><\/h2>\n<p><span>\u521b\u5efa\u6807\u51c6\uff0c\u4e00\u65e6\u6ee1\u8db3\u8be5\u6807\u51c6\uff0c\u5173\u952e\u5b57\u5c31\u4f1a\u79fb\u81f3\u5426\u5b9a\u5217\u8868\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u67d0\u4e9b\u5173\u952e\u5b57\u7684\u8d39\u7528\u8d85\u8fc7\u4e86\u4e00\u5b9a\u6570\u989d\uff0c\u5374\u6ca1\u6709\u5e26\u6765\u8f6c\u5316\uff0c\u6216\u8005\u67d0\u4e9b\u5173\u952e\u5b57\u7d2f\u8ba1\u70b9\u51fb\u6b21\u6570\u5f88\u591a\uff0c\u5374\u6ca1\u6709\u5e26\u6765\u8f6c\u5316\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u5fae\u8c03\u9608\u503c\u7684\u65f6\u95f4\u8303\u56f4\u6216\u9608\u503c\u672c\u8eab\uff0c\u4ee5\u5728\u6dfb\u52a0\u8d1f\u6570\u65f6\u5f3a\u5316\u6216\u8f6f\u5316\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u9009\u62e9\u8f83\u957f\u7684\u65f6\u95f4\u8303\u56f4\u610f\u5473\u7740\u5728\u5408\u5e76\u5426\u5b9a\u5173\u952e\u8bcd\u65f6\u91c7\u7528\u4e0d\u592a\u6fc0\u8fdb\u7684\u7b56\u7565\u3002<\/span><\/p>\n<p><span>\u800c\u9009\u62e9\u8f83\u4f4e\u7684\u6210\u672c\u6216\u8f83\u4f4e\u7684\u70b9\u51fb\u91cf\u5219\u8868\u660e\u5bf9\u5e10\u6237\u91c7\u53d6\u66f4\u79ef\u6781\u7684\u6001\u5ea6\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-438966 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Google Ads \u4e2d\u7684\u65f6\u95f4\u8303\u56f4\u9009\u62e9\u5668&#8221; width=&#8221;230&#8243; height=&#8221;59&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Time-frame-selector-in-Google-Ads.png.webp 230w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Time-frame-selector-in-Google-Ads-200&#215;51.png.webp 200w&#8221; data-lazy-sizes=&#8221;(max-width: 230px) 100vw, 230px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Time-frame-selector-in-Google-Ads.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u4e0a\u56fe\u662f Google Ads \u4e2d\u65f6\u95f4\u8303\u56f4\u9009\u62e9\u5668\u7684\u4e00\u4e2a\u793a\u4f8b\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-438967 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u79ef\u6781\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u8bcd&#8221; width=&#8221;345&#8243; height=&#8221;54&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Aggressive-approach-for-adding-negative-keywords.png.webp 345w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Aggressive-approach-for-adding-negative-keywords-200&#215;31.png.webp 200w&#8221; data-lazy-sizes=&#8221;(max-width: 345px) 100vw, 345px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Aggressive-approach-for-adding-negative-keywords.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u8fd9\u5f20\u56fe\u7247\u662f\u4e00\u4e2a\u6781\u5176\u6fc0\u8fdb\u7684\u505a\u6cd5\u7684\u4f8b\u5b50\uff0c\u5373\u4e3a\u4efb\u4f55\u82b1\u8d39\u5e7f\u544a\u5546\u91d1\u94b1\u5374\u6ca1\u6709\u8f6c\u5316\u7684\u8bcd\u6761\u6dfb\u52a0\u5426\u5b9a\u8bcd\u3002<\/span><\/p>\n<h2 id=\"h-strategy-3-ask-tertiary-questions-about-the-keywords-in-the-account-based-on-secondary-metrics\" class=\"wp-block-heading\"><span>\u7b56\u7565 3\uff1a\u6839\u636e\u6b21\u8981\u6307\u6807\u8be2\u95ee\u6709\u5173\u5e10\u6237\u4e2d\u5173\u952e\u5b57\u7684\u7b2c\u4e09\u7c7b\u95ee\u9898<\/span><\/h2>\n<p><span>\u5728\u67d0\u4e9b\u5e10\u6237\u4e2d\uff0c\u60a8\u53ef\u80fd\u4f1a\u770b\u5230\u67d0\u4e9b\u67e5\u8be2\u7684\u70b9\u51fb\u7387\u6216\u8f6c\u5316\u7387\u4f4e\u4e8e\u5176\u4ed6\u67e5\u8be2\u3002\u60a8\u8fd8\u53ef\u80fd\u4f1a\u770b\u5230\u67d0\u4e9b\u67e5\u8be2\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u8f83\u9ad8\u3002<\/span><\/p>\n<p><span>\u8003\u8651\u8c03\u6574\u5339\u914d\u7c7b\u578b\uff0c\u800c\u4e0d\u662f\u4e3a\u6b21\u8981\u6307\u6807\u4e0d\u592a\u7406\u60f3\u7684\u67e5\u8be2\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u5b57\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u67e5\u8be2\u4e0e\u5e7f\u6cdb\u7684\u5173\u952e\u5b57\u5339\u914d\uff0c\u5219\u5c06\u76ee\u6807\u5173\u952e\u5b57\u66f4\u6539\u4e3a\u77ed\u8bed\u6216\u5b8c\u5168\u5339\u914d\u53ef\u4ee5\u9650\u5236\u5339\u914d\u67e5\u8be2\u7684\u8303\u56f4\u3002<\/span><\/p>\n<h2 id=\"h-strategy-4-employ-search-term-reports\" class=\"wp-block-heading\"><span>\u7b56\u7565 4\uff1a\u4f7f\u7528\u641c\u7d22\u8bcd\u62a5\u544a<\/span><\/h2>\n<p><span>\u5229\u7528\u641c\u7d22\u8bcd\u62a5\u544a\u6765\u8bc6\u522b\u89e6\u53d1\u60a8\u7684\u5e7f\u544a\u7684\u5b9e\u9645\u7528\u6237\u67e5\u8be2\u3002<\/span><\/p>\n<p><span>\u67e5\u627e\u90a3\u4e9b\u4ea7\u751f\u5927\u91cf\u70b9\u51fb\u4f46\u672a\u5e26\u6765\u8f6c\u5316\u7684\u67e5\u8be2\u3002\u6216\u8005\u67e5\u627e\u4e0e\u5e7f\u544a\u5ba2\u6237\u7684\u610f\u56fe\u6216\u76ee\u6807\u4e0d\u7b26\u7684\u67e5\u8be2\u3002<\/span><\/p>\n<p><span>\u6bcf\u4e2a\u641c\u7d22\u8bcd\u62a5\u544a\u90fd\u53ef\u80fd\u662f\u5426\u5b9a\u5173\u952e\u8bcd\u5217\u8868\u7684\u6f5c\u5728\u8865\u5145\u91d1\u77ff\u3002<\/span><\/p>\n<p><span>\u5728\u6700\u8fd1\u7684\u4ed8\u8d39\u641c\u7d22\u534f\u4f1a\u7f51\u7edc\u7814\u8ba8\u4f1a\u4e0a\uff0c Falcon Digital Marketing \u7684<\/span><a href=\"https:\/\/www.linkedin.com\/in\/chris-cabaniss\/\" target=\"_blank\" rel=\"noopener\"><span>Chris Cabaniss<\/span><\/a><span>\u5efa\u8bae\u6839\u636e\u62a5\u544a\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u8bcd\u4f5c\u4e3a\u77ed\u8bed\u5339\u914d\u53ef\u4ee5\u8282\u7701\u65f6\u95f4\u3002<\/span><\/p>\n<p><span>\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u52fe\u9009 Google Ads \u754c\u9762\u4e0a\u7684\u590d\u9009\u6846\uff0c\u4ee5\u5c06\u5426\u5b9a\u5173\u952e\u5b57\u6dfb\u52a0\u4e3a\u5b8c\u5168\u5339\u914d\u3002\u6b64\u9ed8\u8ba4\u8bbe\u7f6e\u53ef\u786e\u4fdd\u53ea\u6709\u641c\u7d22\u8fd9\u4e9b\u5b8c\u5168\u5339\u914d\u7684\u5b57\u8bcd\u65f6\u624d\u4f1a\u89e6\u53d1\u60a8\u7684\u5e7f\u544a\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-438968 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u5426\u5b9a\u7cbe\u786e\u5339\u914d\u5173\u952e\u5b57\u8dd1\u978b&#8221; width=&#8221;344&#8243; height=&#8221;307&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-exact-match-keyword-running-shoes.png.webp 344w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-exact-match-keyword-running-shoes-127&#215;113.png.webp 127w&#8221; data-lazy-sizes=&#8221;(max-width: 344px) 100vw, 344px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-exact-match-keyword-running-shoes.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u6839\u636e Google \u7684\u6587\u6863\uff0c\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u907f\u514d\u5e7f\u544a\u5546\u8fc7\u4e8e\u4e25\u683c\u3002\u4f46\u662f\uff0c\u8fd9\u79cd\u65b9\u6cd5\u9700\u8981\u91cd\u590d\uff0c\u56e0\u4e3a\u5173\u952e\u5b57\u7684\u987a\u5e8f\u548c\u590d\u6570\u5fc5\u987b\u5b8c\u5168\u5339\u914d\u624d\u80fd\u8d77\u4f5c\u7528\u3002<\/span><\/p>\n<h2 id=\"h-strategy-5-block-out-undesirable-phrases-from-the-start\" class=\"wp-block-heading\"><span>\u7b56\u7565 5\uff1a\u4ece\u4e00\u5f00\u59cb\u5c31\u5c4f\u853d\u6389\u4e0d\u826f\u77ed\u8bed<\/span><\/h2>\n<p><span>\u8003\u8651\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u7684\u5b8c\u6574\u6027\u548c\u5e7f\u544a\u76f8\u5173\u6027\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u4e00\u5bb6\u6559\u80b2\u673a\u6784\u53ef\u80fd\u5e0c\u671b\u5c4f\u853d\u201c\u6b3a\u8bc8\u201d\u3001\u201c\u4f5c\u5f0a\u201d\u6216\u201c\u5bb9\u6613\u62ff A\u201d\u7b49\u5b57\u8bcd\uff0c\u4ee5\u907f\u514d\u53ef\u80fd\u635f\u5bb3\u5176\u58f0\u8a89\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/span><\/p>\n<p><span>\u4e00\u5bb6\u5411\u513f\u7ae5\u9500\u552e\u73a9\u5177\u7684\u516c\u53f8\u53ef\u80fd\u4f1a\u5e0c\u671b\u6dfb\u52a0\u201c\u7834\u635f\u201d\u3001\u201c\u80ae\u810f\u201d\u548c\u201c\u5371\u9669\u201d\u7b49\u8d1f\u9762\u8bcd\u6c47\uff0c\u4ee5\u6d88\u9664\u89e6\u53d1\u5e7f\u544a\u7684\u4efb\u4f55\u673a\u4f1a\u3002<\/span><\/p>\n<h2 id=\"h-strategy-6-add-negatives-that-signal-misaligned-intent\" class=\"wp-block-heading\"><span>\u7b56\u7565 6\uff1a\u6dfb\u52a0\u8868\u793a\u610f\u56fe\u4e0d\u4e00\u81f4\u7684\u5426\u5b9a\u8bcd<\/span><\/h2>\n<p><span>\u67d0\u4e9b\u5173\u952e\u8bcd\u53ef\u80fd\u8868\u660e\u4e0d\u4f1a\u5bfc\u81f4\u8f6c\u5316\u7684\u610f\u56fe\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u53ef\u4ee5\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u7591\u95ee\u53e5<\/span><\/strong><span>\uff1a\u4f8b\u5982\u201c\u4f55\u65f6\u201d\u3001\u201c\u4f55\u5730\u201d\u3001\u201c\u4e3a\u4ec0\u4e48\u201d\u3001\u201c\u4ec0\u4e48\u201d\u548c\u201c\u8c01\u201d\u3002<\/span><\/li>\n<li><strong><span>\u4fe1\u606f\u641c\u7d22\u8005<\/span><\/strong><span>\uff1a\u5305\u62ec\u201c\u65b0\u95fb\u201d\u3001\u201c\u56fe\u7247\u201d\u3001\u201c\u56fe\u50cf\u201d\u548c\u201c\u66f4\u65b0\u201d\u7b49\u672f\u8bed\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-additional-considerations-when-creating-a-negative-strategy-for-paid-search-accounts\" class=\"wp-block-heading\"><span>\u4e3a\u4ed8\u8d39\u641c\u7d22\u5e10\u6237\u521b\u5efa\u8d1f\u9762\u7b56\u7565\u65f6\u7684\u5176\u4ed6\u6ce8\u610f\u4e8b\u9879<\/span><\/h2>\n<h3 id=\"h-bing-matching-is-different-and-more-aggressive\" class=\"wp-block-heading\"><span>Bing \u5339\u914d\u6709\u6240\u4e0d\u540c\uff0c\u800c\u4e14\u66f4\u52a0\u79ef\u6781<\/span><\/h3>\n<p><span>\u4e0e Google Ads \u4e0d\u540c\u7684\u662f\uff0cBing \u7684\u7b97\u6cd5\u9700\u8981\u91c7\u53d6\u66f4\u4e3b\u52a8\u7684\u65b9\u5f0f\u8fdb\u884c\u5426\u5b9a\u5173\u952e\u5b57\u7ba1\u7406\uff0c\u56e0\u4e3a\u5b83\u5177\u6709\u66f4\u5e7f\u6cdb\u7684\u5339\u914d\u4ee5\u53ca\u5728\u5e7f\u544a\u6295\u653e\u4e2d\u53ef\u80fd\u5b58\u5728\u66f4\u677e\u6563\u7684\u5173\u8054\u3002<\/span><\/p>\n<p><span>\u5728 Microsoft Advertising \u5e73\u53f0\u4e0a\u5de5\u4f5c\u65f6\uff0c\u5b9a\u671f\u76d1\u63a7\u548c\u9891\u7e41\u66f4\u65b0\u5426\u5b9a\u5173\u952e\u5b57\u5217\u8868\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<h3 id=\"h-review-the-negative-match-type-factor\" class=\"wp-block-heading\"><span>\u5ba1\u67e5\u5426\u5b9a\u5339\u914d\u7c7b\u578b\u56e0\u7d20<\/span><\/h3>\n<p><strong><span>\u5426\u5b9a\u5e7f\u6cdb\u5339\u914d<\/span><\/strong><\/p>\n<p><span>\u5982\u679c\u641c\u7d22\u5305\u542b\u6240\u6709\u6307\u5b9a\u7684\u5b57\u8bcd\uff08\u65e0\u8bba\u5176\u987a\u5e8f\u5982\u4f55\uff09\uff0c\u5426\u5b9a\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u5b57\u90fd\u4f1a\u963b\u6b62\u60a8\u7684\u5e7f\u544a\u663e\u793a\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438969 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-broad-match-definition.png.webp\" alt=\"\u5426\u5b9a\u5e7f\u6cdb\u5339\u914d\u5b9a\u4e49\" width=\"739\" height=\"412\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-broad-match-definition.png.webp 739w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-broad-match-definition-600x335.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-broad-match-definition-200x113.png.webp 200w\" data-lazy-sizes=\"(max-width: 739px) 100vw, 739px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-broad-match-definition.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><strong><span>\u5426\u5b9a\u8bcd\u7ec4\u5339\u914d<\/span><\/strong><\/p>\n<p><span>\u5bf9\u4e8e\u5426\u5b9a\u8bcd\u7ec4\u5339\u914d\u5173\u952e\u5b57\uff0c\u5982\u679c\u641c\u7d22\u5305\u542b\u5b8c\u5168\u76f8\u540c\u7684\u5173\u952e\u5b57\u8bcd\u4e14\u987a\u5e8f\u76f8\u540c\uff0c\u5219\u60a8\u7684\u5e7f\u544a\u5c06\u4e0d\u4f1a\u663e\u793a\u3002<\/span><\/p>\n<p><span>\u641c\u7d22\u53ef\u80fd\u4f1a\u5728\u5173\u952e\u8bcd\u4e4b\u95f4\u5305\u542b\u5176\u4ed6\u8bcd\u8bed\u3002<\/span><\/p>\n<p><span>\u5373\u4f7f\u5176\u4f59\u5173\u952e\u8bcd\u4ee5\u76f8\u540c\u7684\u987a\u5e8f\u51fa\u73b0\u5728\u641c\u7d22\u4e2d\uff0c\u5e7f\u544a\u4ecd\u53ef\u80fd\u4f1a\u5c55\u793a\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438970 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-phrase-match-example.png.webp\" alt=\"\u5426\u5b9a\u8bcd\u7ec4\u5339\u914d\u793a\u4f8b\" width=\"386\" height=\"281\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-phrase-match-example.png.webp 386w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-phrase-match-example-155x113.png.webp 155w\" data-lazy-sizes=\"(max-width: 386px) 100vw, 386px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Negative-phrase-match-example.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><strong><span>\u5426\u5b9a\u5b8c\u5168\u5339\u914d<\/span><\/strong><\/p>\n<p><span>\u5bf9\u4e8e\u5426\u5b9a\u5b8c\u5168\u5339\u914d\u5173\u952e\u5b57\uff0c\u5982\u679c\u641c\u7d22\u5305\u542b\u5b8c\u5168\u76f8\u540c\u7684\u5173\u952e\u5b57\u8bcd\u3001\u76f8\u540c\u7684\u987a\u5e8f\u4e14\u6ca1\u6709\u591a\u4f59\u7684\u8bcd\uff0c\u60a8\u7684\u5e7f\u544a\u5c06\u4e0d\u4f1a\u5c55\u793a\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u641c\u7d22\u5305\u542b\u5173\u952e\u5b57\u548c\u5176\u4ed6\u5b57\u8bcd\uff0c\u60a8\u7684\u5e7f\u544a\u4ecd\u53ef\u80fd\u4f1a\u5c55\u793a\u3002<\/span><\/p>\n<p><span>\u5426\u5b9a\u5173\u952e\u8bcd\u521b\u5efa\u7684\u827a\u672f\u5728\u4e8e\u5e73\u8861\u6392\u4ed6\u6027\u548c\u7279\u6b8a\u6027\u3002<\/span><\/p>\n<p><span>\u8fc7\u4e8e\u5bbd\u6cdb\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u53ef\u80fd\u4f1a\u8fc7\u6ee4\u6389\u76f8\u5173\u6d41\u91cf\uff0c\u800c\u7279\u5b9a\u9886\u57df\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u53ef\u80fd\u65e0\u6cd5\u6355\u83b7\u4e0d\u76f8\u5173\u641c\u7d22\u7684\u6240\u6709\u53d8\u4f53\u3002<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u5426\u5b9a\u5173\u952e\u5b57\u4e0d\u6db5\u76d6\u76f8\u8fd1\u53d8\u4f53\uff0c\u5e76\u4e14\u641c\u7d22\u7f51\u7edc\u5c06\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u7684\u5426\u5b9a\u8bcd\u6570\u91cf\u9650\u5236\u4e3a 10,000 \u4e2a\u3002<\/span><\/p>\n<h2 id=\"h-consider-the-overarching-goals-is-the-advertiser-looking-for-efficiency-or-growth\" class=\"wp-block-heading\"><span>\u8003\u8651\u603b\u4f53\u76ee\u6807\uff1a\u5e7f\u544a\u5546\u8ffd\u6c42\u7684\u662f\u6548\u7387\u8fd8\u662f\u589e\u957f\uff1f<\/span><\/h2>\n<p><span>\u5ba2\u6237\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u7b56\u7565\u5e94\u6839\u636e\u5176\u76ee\u6807\u662f\u589e\u52a0\u6536\u5165\u8fd8\u662f\u63d0\u9ad8\u8425\u9500\u6548\u7387\u800c\u6709\u6240\u4e0d\u540c\u3002Lisa\u00a0<\/span><a href=\"https:\/\/www.linkedin.com\/in\/lisa-erschbamer\/\" target=\"_blank\" rel=\"noopener\"><span>Erschbamer \u5728 LinkedIn \u4e0a\u7684\u4e00\u6761\u8bc4\u8bba\u4e2d\u9610\u8ff0\u4e86\u8fd9\u4e00\u70b9\u3002<\/span><\/a><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-438971 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Lisa Erschbamer LinkedIn \u5bf9\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u8bc4\u8bba&#8221; width=&#8221;504&#8243; height=&#8221;257&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lisa-Erschbamer-LinkedIn-comment-on-negative-keywords.png.webp 504w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lisa-Erschbamer-LinkedIn-comment-on-negative-keywords-200&#215;102.png.webp 200w&#8221; data-lazy-sizes=&#8221;(max-width: 504px) 100vw, 504px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Lisa-Erschbamer-LinkedIn-comment-on-negative-keywords.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5728\u786e\u5b9a\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u65b9\u6cd5\u65f6\uff0c\u6295\u8d44\u989d\u662f\u53e6\u4e00\u4e2a\u8003\u8651\u56e0\u7d20\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/harrisonjhepp\/\" target=\"_blank\" rel=\"noopener\"><span>Harrison Jack Hepp<\/span><\/a><span>\u5728 LinkedIn \u8bc4\u8bba\u4e2d\u6307\u51fa\uff0c\u9884\u7b97\u8f83\u5927\u7684\u5e7f\u544a\u5ba2\u6237\u80fd\u591f\u627f\u53d7\u5173\u952e\u5b57\u6548\u679c\u4e0d\u4f73\u7684\u540e\u679c\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u9884\u7b97\u8f83\u5c0f\u7684\u5e10\u6237\u5219\u66f4\u9002\u5408\u91c7\u7528\u66f4\u6fc0\u8fdb\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-438972 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Harrison Jack Hepp \u5173\u4e8e LinkedIn \u7684\u5426\u5b9a\u5173\u952e\u8bcd\u8bc4\u8bba&#8221; width=&#8221;492&#8243; height=&#8221;269&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Harrison-Jack-Hepp-LinkedIn-comment-on-negative-keywords.png.webp 492w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Harrison-Jack-Hepp-LinkedIn-comment-on-negative-keywords-200&#215;109.png.webp 200w&#8221; data-lazy-sizes=&#8221;(max-width: 492px) 100vw, 492px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Harrison-Jack-Hepp-LinkedIn-comment-on-negative-keywords.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u7ea7\u522b\u548c\u7ec4\u7ec7\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u6709\u6548\u5730\u7ba1\u7406\u7b56\u7565\u3002<\/span><\/p>\n<p><span>\u53ef\u4ee5\u5728\u5e10\u6237\u7ea7\u522b\u3001\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u6216\u5e7f\u544a\u7ec4\u7ea7\u522b\u6dfb\u52a0\u5173\u952e\u5b57\u3002<\/span><\/p>\n<p><span>\u8fd9\u7bc7<\/span><a href=\"https:\/\/searchengineland.com\/google-account-level-negative-keywords-are-here-392293\"><span>Search Engine Land \u6587\u7ae0<\/span><\/a><span>\u66f4\u8be6\u7ec6\u5730\u4ecb\u7ecd\u4e86\u6709\u5173\u5728\u5e10\u6237\u7ea7\u522b\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u5b57\u7684\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u503c\u5f97\u5728\u5e10\u6237\u7ea7\u522b\u5305\u542b\u4e0d\u9700\u8981\u7684\u548c\u4e0d\u76f8\u5173\u7684\u6761\u6b3e\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6761\u6b3e\u901a\u5e38\u662f\u4e00\u6210\u4e0d\u53d8\u7684\u3002<\/span><\/p>\n<p><span>\u800c\u6d41\u91cf\u5851\u9020\u5173\u952e\u8bcd\u5219\u5e94\u5728\u5e7f\u544a\u7cfb\u5217\u5c42\u9762\u5e94\u7528\u3002\u4f8b\u5982\uff0c\u5728\u975e\u54c1\u724c\u5e7f\u544a\u7cfb\u5217\u6216 DSA \u5e7f\u544a\u7cfb\u5217\u4e2d\u5c06\u54c1\u724c\u8bcd\u6dfb\u52a0\u4e3a\u5426\u5b9a\u8bcd\u3002<\/span><\/p>\n<p><span>\u8fd9\u79cd\u505a\u6cd5\u6709\u52a9\u4e8e\u66f4\u597d\u5730\u7ec4\u7ec7\u5e76\u5141\u8bb8\u6218\u7565\u6027\u5730\u7ba1\u7406\u5e10\u6237\u3002<\/span><\/p>\n<p><span>\u53e6\u4e00\u4e2a\u5efa\u8bae\u662f\u5c06\u66f4\u5177\u653b\u51fb\u6027\u7684\u5173\u952e\u5b57\u6dfb\u52a0\u5230\u5355\u72ec\u7684\u5217\u8868\u4e2d\uff0c\u5982\u679c\u5e7f\u544a\u5546\u60f3\u8981\u589e\u52a0\u6536\u5165\u5e76\u5f15\u5bfc\uff0c\u5219\u53ef\u4ee5\u5220\u9664\u8fd9\u4e9b\u5173\u952e\u8bcd\u3002<\/span><\/p>\n<h3 id=\"h-consider-the-vertical-for-the-advertiser-when-approaching-negative-keywords\" class=\"wp-block-heading\"><span>\u5728\u5904\u7406\u5426\u5b9a\u5173\u952e\u8bcd\u65f6\uff0c\u8bf7\u8003\u8651\u5e7f\u544a\u5ba2\u6237\u7684\u5782\u76f4\u9886\u57df<\/span><\/h3>\n<p><span>\u5bf9\u4e8e\u672c\u5730\u5e7f\u544a\u7cfb\u5217\uff0c\u6392\u9664\u6307\u5b9a\u60a8\u4e0d\u63d0\u4f9b\u670d\u52a1\u7684\u5730\u70b9\u7684\u77ed\u8bed\u53ef\u80fd\u4f1a\u627e\u5230\u5ba2\u6237\u5e76\u907f\u514d\u5e02\u573a\u5916\u7684\u70b9\u51fb\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\uff0c\u5426\u5b9a\u8bcd\u53ef\u4ee5\u8fc7\u6ee4\u6389\u4e0e\u514d\u8d39\u3001DIY \u6216\u4fbf\u5b9c\u5173\u952e\u8bcd\u76f8\u5173\u7684\u5b57\u8bcd\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u80fd\u4f1a\u5438\u5f15\u90a3\u4e9b\u5bfb\u6c42\u60a8\u6240\u63d0\u4f9b\u4ea7\u54c1\u4e4b\u5916\u7684\u4e1c\u897f\u7684\u6d41\u91cf\u3002<\/span><\/p>\n<p><strong><span>\u521b\u5efa\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u51e0\u6761\u9ec4\u91d1\u6cd5\u5219\uff1a<\/span><\/strong><\/p>\n<ul 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class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438973 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Scott-Carruthers-LinkedIn-comment-on-negative-keywords.png.webp\" alt=\"Scott Carruthers LinkedIn \u5bf9\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u8bc4\u8bba\" width=\"493\" height=\"191\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Scott-Carruthers-LinkedIn-comment-on-negative-keywords.png.webp 493w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Scott-Carruthers-LinkedIn-comment-on-negative-keywords-200x77.png.webp 200w\" data-lazy-sizes=\"(max-width: 493px) 100vw, 493px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Scott-Carruthers-LinkedIn-comment-on-negative-keywords.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/scottecarruthers\/\" target=\"_blank\" rel=\"noopener\"><span>\u65af\u79d1\u7279\u00b7\u5361\u62c9\u745f\u65af (Scott Carruthers)<\/span><\/a><span>\u5728 LinkedIn 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\/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5426\u5b9a\u5173\u952e\u8bcd\u5bf9\u4e8e\u4f18\u5316Google \u5e7f\u544a\u7cfb\u5217\u81f3\u5173\u91cd\u8981\u3002\u00a0 \u5b83\u4eec\u8282\u7701\u9884\u7b97\u3001\u63d0\u9ad8\u5e7f\u544a\u76f8\u5173\u6027\u5e76\u5851\u9020\u7406\u60f3\u7684\u6d41\u91cf\u3002\u00a0 \u5982\u679c\u6ca1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1708","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1708"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1708\/revisions"}],"predecessor-version":[{"id":3122,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1708\/revisions\/3122"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}