{"id":1686,"date":"2025-06-10T04:24:34","date_gmt":"2025-06-09T20:24:34","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1686"},"modified":"2025-06-10T05:33:17","modified_gmt":"2025-06-09T21:33:17","slug":"cdp-%e6%98%af%e4%b8%80%e4%b8%aa%e5%bc%ba%e5%a4%a7%e7%9a%84%e5%b7%a5%e5%85%b7-%e4%bb%a5%e4%b8%8b%e6%98%af%e8%ae%a9%e5%ae%83%e4%b8%ba%e4%bd%a0%e5%8f%91%e6%8c%a5%e4%bd%9c%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1686","title":{"rendered":"CDP \u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u5de5\u5177\u2014\u2014\u4ee5\u4e0b\u662f\u8ba9\u5b83\u4e3a\u4f60\u53d1\u6325\u4f5c\u7528\u7684\u65b9\u6cd5"},"content":{"rendered":"<p><span>\u5ba2\u6237\u6570\u636e\u5e73\u53f0 (CDP) \u662f\u00a0\u5f53\u4eca<\/span><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/what-is-a-customer-data-platform\/?utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u589e\u957f\u6700\u5feb\u7684\u5546\u4e1a\u6280\u672f\u7c7b\u522b\u4e4b\u4e00<\/span><\/a><span>\u00a0\u3002\u8981\u4e86\u89e3\u539f\u56e0\uff0c\u60a8\u5fc5\u987b\u4e86\u89e3\u8bb8\u591a\u884c\u4e1a\u5728\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/marketing-cloud-features-summer-release\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u6570\u636e\u3001AI \u548c\u4e2a\u6027\u5316\u65b9\u9762<\/span><\/a><span>\u9762\u4e34\u7684\u4e00\u4e9b\u6f5c\u5728\u6311\u6218\u3002<\/span><\/p>\n<p><span>\u5ba2\u6237\u5e0c\u671b\u83b7\u5f97\u66f4\u9002\u5408\u81ea\u5df1\u7684\u4f53\u9a8c\u3002\u4ed6\u4eec\u503e\u5411\u4e8e\u9009\u62e9\u4e86\u89e3\u4ed6\u4eec\u662f\u8c01\u4ee5\u53ca\u4ed6\u4eec\u9700\u8981\u4ec0\u4e48\u7684\u516c\u53f8\u3002\u4ed6\u4eec\u5e0c\u671b\u516c\u53f8\u6309\u7167\u4ed6\u4eec\u7684\u6761\u4ef6\u548c\u65f6\u95f4\u8868\u4e0e\u4ed6\u4eec\u4e92\u52a8\uff0c\u5e76\u901a\u8fc7\u6570\u5b57\u548c\u7269\u7406\u4e92\u52a8\u83b7\u5f97\u4e92\u8054\u4f53\u9a8c\u3002\u00a0<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\"><strong><span>\u4e0d\u8981\u968f\u6ce2\u9010\u6d41 \u2014 \u6210\u4e3a\u9886\u5bfc\u8005<\/span><br \/>\n<\/strong><span>\u9605\u8bfb 2024 \u5e74 Gartner \u5ba2\u6237\u6570\u636e\u5e73\u53f0\u9b54\u529b\u8c61\u9650\u3002\u4e86\u89e3 Gartner \u4e3a\u4f55\u5c06 Salesforce \u8bc4\u4e3a\u9886\u5bfc\u8005\uff0c\u5176\u6267\u884c\u80fd\u529b\u6700\u9ad8\uff0c\u613f\u666f\u5b8c\u6574\u6027\u6700\u9ad8\u3002<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/gartner-cdp-magic-quadrant?d=&amp;nc=7013y00000231xdAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_2024-gartner-cdp_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u6253\u5f00\u62a5\u544a<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n<p><span>\u4e0e\u6b64\u540c\u65f6\uff0c\u516c\u53f8\u6b63\u5728\u5229\u7528\u9884\u6d4b\u6027\u548c\u751f\u6210\u6027 AI \u7684\u529b\u91cf\uff0c\u8ba9\u56e2\u961f\u80fd\u591f\u5728\u9002\u5f53\u7684\u80cc\u666f\u4e0b\u63d0\u4f9b\u5ba2\u6237\u60f3\u8981\u7684\u4e1c\u897f\u3002\u7edf\u4e00\u60a8\u7684\u7b2c\u4e00\u65b9\u5ba2\u6237\u6570\u636e\u5e76\u8ba9\u60a8\u7684\u56e2\u961f\u66f4\u5bb9\u6613\u91c7\u53d6\u884c\u52a8\u662f\u6ee1\u8db3\u5ba2\u6237\u671f\u671b\u548c\u5145\u5206\u53d1\u6325 AI \u6f5c\u529b\u7684\u5173\u952e\u3002\u00a0<\/span><\/p>\n<p><span>\u90a3\u4e48 CDP \u662f\u5982\u4f55\u878d\u5165\u5176\u4e2d\u7684\u5462\uff1f\u8ba9\u6211\u4eec\u6765\u770b\u4e00\u4e0b\u3002<\/span><\/p>\n<h2 id=\"h-table-of-contents\" class=\"wp-block-heading\"><span>\u76ee\u5f55<\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/a-cdp-is-a-powerful-tool-heres-how-to-make-it-work-for-you-438786#h-what-does-a-customer-data-platform-do\" rel=\"sponsored nofollow\"><span>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u8d77\u4ec0\u4e48\u4f5c\u7528\uff1f<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/a-cdp-is-a-powerful-tool-heres-how-to-make-it-work-for-you-438786#h-how-does-a-customer-data-platform-work\" rel=\"sponsored nofollow\"><span>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u5982\u4f55\u8fd0\u4f5c\uff1f<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/a-cdp-is-a-powerful-tool-heres-how-to-make-it-work-for-you-438786#h-what-are-customer-data-platforms-used-for\" rel=\"sponsored nofollow\"><span>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u7528\u4e8e\u4ec0\u4e48\uff1f<\/span><\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/a-cdp-is-a-powerful-tool-heres-how-to-make-it-work-for-you-438786#h-4-keys-to-success-with-a-cdp\" rel=\"sponsored nofollow\"><span>\u6210\u529f\u4f7f\u7528 CDP \u7684 4 \u4e2a\u5173\u952e\u70b9<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"h-what-does-a-customer-data-platform-do\" class=\"wp-block-heading\"><span>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u8d77\u4ec0\u4e48\u4f5c\u7528\uff1f<\/span><\/h2>\n<p><span>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u662f\u4e00\u79cd\u6280\u672f\uff0c\u5b83\u5141\u8bb8\u4f01\u4e1a\u4ece\u4efb\u4f55\u6e20\u9053\u3001\u7cfb\u7edf\u6216\u6570\u636e\u6d41\u4e2d\u63d0\u53d6\u5ba2\u6237\u6570\u636e\uff0c\u4ee5\u6784\u5efa\u7edf\u4e00\u7684\u5ba2\u6237\u6863\u6848\u5e76\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/what-is-real-time-marketing\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5b9e\u65f6\u66f4\u65b0<\/span><\/a><span>\u3002\u8fd9\u8ba9\u60a8\u53ef\u4ee5\u66f4\u591a\u5730\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u3001\u4ed6\u4eec\u7684\u65c5\u7a0b\u4ee5\u53ca\u5982\u4f55\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4ed6\u4eec\u6240\u671f\u671b\u7684\u65e0\u7f1d\u4f53\u9a8c\u3002\u5f53\u5ba2\u6237\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7ed9\u60a8\u53d1\u6d88\u606f\u3001\u5728\u60a8\u7684\u7f51\u4e0a\u5546\u5e97\u8d2d\u4e70\u5546\u54c1\u6216\u8fdb\u5165\u60a8\u7684\u5b9e\u4f53\u5e97\u8fdb\u884c\u8d2d\u4e70\u65f6\uff0c\u6240\u6709\u8fd9\u4e9b\u6570\u636e\u90fd\u4f1a\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/what-is-a-customer-data-platform\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5b9e\u65f6<\/span><\/a><span>\u8fdb\u5165\u60a8\u7684 CDP \u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u751f\u6d3b\u5728\u4e00\u4e2a\u5ba2\u6237\u638c\u63a7\u4e00\u5207\u7684\u65f6\u4ee3\u3002\u4e9a\u9a6c\u900a\u53ef\u4ee5\u9884\u6d4b\u6211\u4eec\u63a5\u4e0b\u6765\u4f1a\u8d2d\u4e70\u4ec0\u4e48\u4ea7\u54c1\u3002Netflix \u53ef\u4ee5\u975e\u5e38\u51c6\u786e\u5730\u63a8\u8350\u6211\u4eec\u559c\u6b22\u7684\u8282\u76ee\u3002\u5ba2\u6237\u5e0c\u671b\u83b7\u5f97\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u548c\u5feb\u901f\u7684\u670d\u52a1\uff0c\u5e76\u5e0c\u671b\u516c\u53f8\u80fd\u591f\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u504f\u597d\u3002\u5b9e\u73b0\u8fd9\u4e00\u70b9\u4e0d\u518d\u662f\u4e00\u79cd\u5546\u4e1a\u4f18\u52bf\uff0c\u800c\u662f\u516c\u53f8\u7684\u8fd0\u8425\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span>\u5ba2\u6237\u5e0c\u671b\u4ed6\u4eec\u5728\u516c\u53f8\u7f51\u7ad9\u4e0a\u7684\u4e92\u52a8\u80fd\u591f\u8f6c\u5316\u4e3a\u4ed6\u4eec\u7684\u79fb\u52a8\u5e94\u7528\u4f53\u9a8c\u548c\u5e97\u5185\u8bbf\u95ee\u3002\u4ed6\u4eec\u5e0c\u671b\u4e00\u5207\u90fd\u5b9e\u65f6\u66f4\u65b0\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u5f53\u524d\u7684\u9700\u6c42\u5728\u6bcf\u4e2a\u6e20\u9053\u90fd\u80fd\u5f97\u5230\u6ee1\u8db3\u3002\u95ee\u9898\u662f\uff0c\u5bf9\u4e8e\u5927\u591a\u6570\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u4e9b\u73af\u5883\u57fa\u4e8e\u4e0d\u540c\u7684\u6570\u636e\u96c6\uff0c\u8fd9\u4e9b\u6570\u636e\u96c6\u88ab\u56f0\u5728\u5e94\u7528\u7a0b\u5e8f\u3001\u7535\u5b50\u8868\u683c\u548c\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/what-is-a-data-lakehouse\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u6570\u636e\u4ed3\u5e93\u6216\u6570\u636e\u6e56<\/span><\/a><span>\u4e2d\u00a0\u2014\u2014\u5373\u4f7f\u5ba2\u6237\u662f\u540c\u4e00\u4e2a\u4eba\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u5ba2\u6237\u4ece\u4e00\u4e2a\u6e20\u9053\u8f6c\u79fb\u5230\u53e6\u4e00\u4e2a\u6e20\u9053\u5e76\u8de8\u90e8\u95e8\u65f6\uff0c\u4ed6\u4eec\u5e0c\u671b\u81ea\u5df1\u7684\u4f53\u9a8c\u4fdd\u6301\u4e00\u81f4\u4e14\u201c\u5373\u65f6\u201d\u3002\u5927\u591a\u6570\u5ba2\u6237\u65c5\u7a0b\u6d89\u53ca\u4e09\u4e2a\u6216\u66f4\u591a\u4e0d\u540c\u7684\u6e20\u9053\uff08\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u3001\u7f51\u7edc\u548c\u79fb\u52a8\u5e94\u7528\uff09\u3002\u5ba2\u6237\u503e\u5411\u4e8e\u5728\u8fd9\u4e9b\u6e20\u9053\u4e4b\u95f4\u65e0\u7f1d\u5feb\u901f\u5730\u79fb\u52a8\uff0c\u4ee5\u53ca\u9500\u552e\u3001\u670d\u52a1\u3001\u5546\u52a1\u548c\u8054\u7f51\u8bbe\u5907\u7684\u4f53\u9a8c\u3002\u7136\u800c\uff0c\u8bb8\u591a\u516c\u53f8\u5e76\u6ca1\u6709\u540c\u6b65\u8fd9\u4e9b\u6570\u636e\u73af\u5883\u3002<\/span><\/p>\n<p><span>\u5176\u7ed3\u679c\u662f\uff0c\u6d88\u8d39\u8005\u7684\u4f53\u9a8c\u4e0d\u8fde\u8d2f\uff0c\u800c\u4e14\u7f3a\u4e4f\u7edf\u4e00\u7684\u5ba2\u6237\u8d44\u6599\uff0c\u65e0\u6cd5\u8ba9\u60a8\u5728\u6bcf\u4e00\u523b\u90fd\u4e86\u89e3\u5355\u4e2a\u5ba2\u6237\u7684\u80cc\u666f\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-how-does-a-customer-data-platform-work\" class=\"wp-block-heading\"><span>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u5982\u4f55\u8fd0\u4f5c\uff1f<\/span><\/h2>\n<p><span>CDP \u6240\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u5c06\u516c\u53f8\u7684\u6240\u6709\u5ba2\u6237\u6570\u636e\u96c6\u4e2d\u5230\u4e00\u4e2a\u5730\u65b9\u3002\u8fd9\u610f\u5473\u7740\u4e0d\u4ec5\u8981\u4ece\u8bb8\u591a\u4e0d\u540c\u7684\u5ba2\u6237\u4e92\u52a8\u4e2d\u62fc\u51d1\u51fa\u4e00\u4e2a\u5ba2\u6237 ID\uff0c\u8fd8\u8981\u5c06\u6765\u81ea\u5ba2\u6237\u65c5\u7a0b\uff08\u5982\u8425\u9500\u3001\u9500\u552e\u3001\u670d\u52a1\u548c\u5546\u52a1\u5e73\u53f0\uff09\u7684\u5ba2\u6237\u8eab\u4efd\u3001\u4ea4\u6613\u3001\u504f\u597d\u548c\u884c\u4e3a\u6570\u636e\u8054\u7cfb\u5728\u4e00\u8d77\u3002\u00a0<\/span><\/p>\n<p><span>CDP \u8981\u505a\u7684\u4e0b\u4e00\u4ef6\u4e8b\u662f\u5c06\u6211\u4eec\u5df2\u77e5\u5ba2\u6237\u7684\u8eab\u4efd\uff08\u5982\u7535\u5b50\u90ae\u4ef6\u548c\u624b\u673a\u53f7\u7801\uff09\u4e0e\u6211\u4eec\u5728\u5ba2\u6237\u5171\u4eab\u6570\u636e\uff08\u4f8b\u5982\u533f\u540d cookie \u548c\u79fb\u52a8\u8bbe\u5907 ID\uff09\u4e4b\u524d\u4e86\u89e3\u7684\u5ba2\u6237\u4fe1\u606f\u8fdb\u884c\u6838\u5bf9\u3002\u8fd9\u6837\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u5f00\u59cb\u5c06\u59cb\u4e8e\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u5e76\u7ee7\u7eed\u8fdb\u5165\u7f51\u7ad9\u7684\u65c5\u7a0b\u4e0e\u540c\u4e00\u4f4d\u5ba2\u6237\u8054\u7cfb\u8d77\u6765\u3002\u5c06\u6240\u6709\u4fe1\u606f\u6c47\u603b\u5230\u4e2a\u4eba\u6216\u5e10\u6237\u5468\u56f4\uff0c\u8fd9\u5f97\u76ca\u4e8e\u6211\u4eec\u6240\u8c13\u7684\u5ba2\u6237\u8eab\u4efd\u89e3\u6790\u3002<\/span><\/p>\n<p><span>\u968f\u7740 CDP \u521b\u5efa\u5e76\u4e0d\u65ad\u66f4\u65b0\u5ba2\u6237\u7684\u7edf\u4e00\u8d44\u6599\uff0c\u5b83\u53ef\u4ee5\u5b9e\u65f6\u63d0\u4f9b\u57fa\u4e8e\u6b64\u7684\u6570\u636e\u548c\u89c1\u89e3\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u60a8\u5c31\u53ef\u4ee5\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u5e76\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/products\/secure-ai\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5229\u7528\u80fd\u591f\u4ee5\u5ba2\u6237\u4fe1\u4efb\u7684\u65b9\u5f0f\u4f7f\u7528\u6570\u636e\u7684\u751f\u6210\u5f0f AI \u66f4\u667a\u80fd\u5730\u5de5\u4f5c<\/span><\/a><span>\u00a0\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4f7f\u5f97\u5ba2\u6237\u6570\u636e\u80fd\u591f\u5728\u4e0d\u540c\u7684\u7cfb\u7edf\u4e4b\u95f4\u6d41\u52a8\uff0c\u7ec6\u5206\u548c\u89e6\u53d1\u4e2a\u6027\u5316\u7684\u8425\u9500\u5386\u7a0b\uff0c\u63d0\u4f9b\u6b63\u786e\u7684\u5546\u4e1a\u5efa\u8bae\uff0c\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u9500\u552e\u6d1e\u5bdf\u5e76\u66f4\u597d\u5730\u6307\u5bfc\u670d\u52a1\u4e92\u52a8\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u7b80\u800c\u8a00\u4e4b\uff0cCDP \u63a7\u5236\u8fd9\u4e9b\u4e3b\u8981\u4efb\u52a1\uff1a\u6570\u636e\u6536\u96c6\u3001\u6570\u636e\u7edf\u4e00\u3001\u6570\u636e\u6fc0\u6d3b\u548c\u6570\u636e\u6d1e\u5bdf\u3002\u6b64\u5916\uff0c\u6b63\u786e\u7684 CDP \u53ef\u5e2e\u52a9\u60a8\u6210\u529f\u5b9e\u73b0\u751f\u6210\u5f0f AI\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u968f\u7740\u6d88\u8d39\u8005\u6570\u636e\u91cf\u7684\u589e\u52a0\uff0c\u516c\u53f8\u5fc5\u987b\u610f\u8bc6\u5230\u5e76\u5c0a\u91cd\u6570\u636e\u9690\u79c1\u95ee\u9898\u3002\u8bb8\u591a\u6d88\u8d39\u8005\u613f\u610f\u4f7f\u7528\u90e8\u5206\u6570\u636e\u6765\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u4f46\u4ed6\u4eec\u5e0c\u671b\u516c\u53f8\u80fd\u591f\u4fdd\u62a4\u8fd9\u4e9b\u6570\u636e\u5e76\u4ee5\u5408\u4e4e\u9053\u5fb7\u7684\u65b9\u5f0f\u4f7f\u7528\u5b83\u4eec\u3002\u8fd9\u4e9b\u662f\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u5173\u7cfb\u7684\u57fa\u77f3\uff0c\u516c\u53f8\u9700\u8981\u5728\u5f81\u5f97\u5ba2\u6237\u540c\u610f\u7684\u60c5\u51b5\u4e0b\u4ee5\u6b63\u786e\u7684\u65b9\u5f0f\u4f7f\u7528\u6d88\u8d39\u8005\u6570\u636e\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-what-are-customer-data-platforms-used-for\" class=\"wp-block-heading\"><span>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u7528\u4e8e\u4ec0\u4e48\uff1f<\/span><\/h2>\n<p><span>\u4ee5\u4e0b\u662f\u5ba2\u6237\u6570\u636e\u5e73\u53f0\u5982\u4f55\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u4ee5\u65b0\u7684\u65b9\u5f0f\u63a5\u89e6\u5ba2\u6237\u7684\u51e0\u4e2a\u793a\u4f8b\u3002<\/span><\/p>\n<h2 id=\"h-the-right-ads-at-the-right-time-nbsp\" class=\"wp-block-heading\"><span>\u5728\u5408\u9002\u7684\u65f6\u95f4\u6295\u653e\u5408\u9002\u7684\u5e7f\u544a\u00a0<\/span><\/h2>\n<p><span>\u501f\u52a9 CDP\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u6839\u636e\u5ba2\u6237\u7684\u504f\u597d\u548c\u8d2d\u4e70\u5386\u53f2\u8bb0\u5f55\u5b9a\u5236\u5e7f\u544a\u3002\u4f8b\u5982\uff0c\u4f7f\u7528\u4ece CDP \u8ba1\u7b97\u51fa\u7684\u4ea7\u54c1\u5174\u8da3\u5206\u6570\uff0c\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u8fc7\u53bb\u7684\u4ea4\u6613\u548c\u6700\u8fd1\u5728\u60a8\u7f51\u7ad9\u4e0a\u7684\u6d4f\u89c8\u60c5\u51b5\uff0c\u5e2e\u52a9\u5b9a\u4f4d\u5408\u9002\u7684\u4e0b\u4e00\u4e2a\u4f18\u60e0\u3002\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ads-news\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u968f\u7740\u201c\u65e0 Cookie \u7684\u672a\u6765<\/span><\/a><span>\u201d\u65e5\u76ca\u6210\u4e3a\u73b0\u5b9e\uff0c\u8fd9\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u6765\u8bf4\u5c24\u5176\u6709\u4ef7\u503c\u3002\u4f46\u662f\uff0c\u6709\u65f6\u8425\u9500\u4e2d\u6570\u636e\u7684\u6700\u4f73\u7528\u9014\u4e0d\u662f\u7528\u4e8e\u66f4\u597d\u5730\u5b9a\u4f4d\u6d88\u8d39\u8005\uff0c\u800c\u662f\u6839\u672c\u4e0d\u5b9a\u4f4d\u4ed6\u4eec\u3002\u6211\u4eec\u90fd\u6709\u8fc7\u8fd9\u6837\u7684\u7ecf\u5386\uff1a\u5728\u7f51\u4e0a\u88ab\u5df2\u7ecf\u8d2d\u4e70\u7684\u5546\u54c1\u7684\u5e7f\u544a\u7784\u51c6\u3002\u00a0<\/span><\/p>\n<p><span>\u516c\u53f8\u5f88\u96be\u505c\u6b62\u9488\u5bf9\u6211\u4eec\u5df2\u7ecf\u8d2d\u4e70\u7684\u8fd0\u52a8\u978b\uff08\u6216\u6c7d\u8f66\uff09\u6295\u653e\u5e7f\u544a\uff0c\u539f\u56e0\u662f\u6570\u636e\u8131\u8282\u3002\u5c06\u8425\u9500\u548c\u8d2d\u4e70\u6570\u636e\u8fde\u63a5\u8d77\u6765\u7684\u7edf\u4e00\u8d44\u6599\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u66f4\u660e\u667a\u5730\u5229\u7528\u9884\u7b97\uff0c\u65b9\u6cd5\u662f\u6291\u5236\u5df2\u7ecf\u8d2d\u4e70\u7684\u6d88\u8d39\u8005\uff0c\u5e76\u5c06\u8fd9\u4e9b\u8d44\u91d1\u91cd\u65b0\u7528\u4e8e\u6f5c\u5728\u5ba2\u6237\uff0c\u6216\u5411\u73b0\u6709\u5ba2\u6237\u63a8\u8350\u65b0\u4ea7\u54c1\u3002\u5728\u670d\u52a1\u6848\u4f8b\u5f00\u653e\u671f\u95f4\u6682\u505c\u8425\u9500\u4e5f\u9002\u7528\u540c\u6837\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<h2 id=\"h-personalization\" class=\"wp-block-heading\"><span>\u4e2a\u6027\u5316<\/span><\/h2>\n<p><span>\u5047\u8bbe\u6709\u4eba\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\uff0c\u6d4f\u89c8\u4e86\u67d0\u6b3e\u4ea7\u54c1\uff08\u4f8b\u5982\u65b0\u8f66\uff09\u7136\u540e\u79bb\u5f00\u3002\u5982\u679c\u60a8\u80fd\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u6216\u63a8\u9001\u901a\u77e5\u5c06\u60a8\u4e86\u89e3\u5230\u7684\u6709\u5173\u8be5\u5ba2\u6237\u7684\u6240\u6709\u4fe1\u606f\u4e0e\u4e2a\u6027\u5316\u4f18\u60e0\u8054\u7cfb\u8d77\u6765\uff0c\u90a3\u4e0d\u662f\u5f88\u68d2\u5417\uff1f\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5c06\u76f8\u540c\u7684\u4f18\u60e0\u4e0e\u4ed6\u4eec\u8bbf\u95ee\u7ecf\u9500\u5e97\u65f6\u8054\u7cfb\u8d77\u6765\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u53d1\u9001\u4e00\u5c01\u5305\u542b\u4ee5\u4e0b\u6d88\u606f\u7684\u7535\u5b50\u90ae\u4ef6\uff1a\u201c<\/span><em><span>\u4eca\u5929\u8bd5\u9a7e\u8be5 SUV\uff0c\u53ef\u4eab\u53d7\u5efa\u8bae\u96f6\u552e\u4ef7 500 \u7f8e\u5143\u7684\u6298\u6263\uff01<\/span><\/em><span>\u00a0\u201d\u60a8\u53ea\u80fd\u901a\u8fc7\u5c06\u6d88\u8d39\u8005\u7684\u8eab\u4efd\u548c\u884c\u4e3a\u6570\u636e\u8fde\u63a5\u5230\u60a8\u7684\u8425\u9500\u5f15\u64ce\u548c\u9500\u552e CRM \u6765\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/ford-reinventing-customer-experience\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u798f\u7279<\/span><\/a><span>\u7b49\u516c\u53f8\u00a0\u6b63\u5728\u5c06\u4e2a\u6027\u5316\u63d0\u5347\u5230\u66f4\u9ad8\u7684\u6c34\u5e73\uff0c\u4ee5\u6ee1\u8db3\u5ba2\u6237\u5bf9\u4f53\u9a8c\u7684\u6e34\u671b\u3002<\/span><\/p>\n<p><span>CDP \u89e3\u51b3\u4e86\u8fd9\u4e2a\u95ee\u9898\u3002\u770b\u5230\u6839\u636e\u81ea\u5df1\u5174\u8da3\u5b9a\u5236\u7684\u5185\u5bb9\uff08<\/span><em><span>\u4eca\u5929\u5c31\u8bd5\u9a7e\u8fd9\u6b3e\u65b0 SUV\uff01<\/span><\/em><span>\uff09\u7684\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u4e0e\u54c1\u724c\u4e92\u52a8\u3002\u5f53\u4ed6\u4eec\u8fd9\u6837\u505a\u65f6\uff0c\u8fd9\u79cd\u4f53\u9a8c\u6c34\u5e73\u73b0\u5728\u53ef\u4ee5\u4e3a\u54c1\u724c\u5173\u7cfb\u4e2d\u7684\u6bcf\u4e2a\u65f6\u523b\u63d0\u4f9b\u52a8\u529b\u3002<\/span><\/p>\n<h2 id=\"h-insights\" class=\"wp-block-heading\"><span>\u6d1e\u5bdf<\/span><\/h2>\n<p><span>\u4ec0\u4e48\u63a8\u52a8\u4e86\u66f4\u597d\u7684\u8425\u9500\u3001\u5546\u4e1a\u3001\u9500\u552e\u548c\u670d\u52a1\uff1f\u7b54\u6848\u4e00\u76f4\u662f\u66f4\u597d\u7684\u5ba2\u6237\u6d1e\u5bdf\u529b\u3002\u4f46\u5927\u591a\u6570\u4ea7\u751f\u6b64\u7c7b\u6d1e\u5bdf\u529b\u7684\u5206\u6790\u7cfb\u7edf\u90fd\u662f\u5b64\u7acb\u8fd0\u884c\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u8425\u9500\u53c2\u4e0e\u6570\u636e\u72ec\u7acb\u4e8e\u7f51\u7ad9\u5206\u6790\u6570\u636e\uff0c\u800c\u7f51\u7ad9\u5206\u6790\u6570\u636e\u53c8\u72ec\u7acb\u4e8e\u5546\u4e1a\u6216\u9500\u552e\u6570\u636e\u3002\u5728\u4f7f\u7528\u4f20\u7edf\u7cfb\u7edf\u65f6\uff0c\u5c06\u8fd9\u4e9b\u5ba2\u6237\u6570\u636e\u6574\u5408\u5728\u4e00\u8d77\uff0c\u5e76\u5c06\u6240\u6709\u8fd9\u4e9b\u4e92\u52a8\u4e0e\u540c\u4e00\u6d88\u8d39\u8005\u8054\u7cfb\u8d77\u6765\u53ef\u80fd\u662f\u4e00\u9879\u8270\u5de8\u7684\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u4e00\u5bb6\u6237\u5916\u96f6\u552e\u5546\u5c06\u5ba2\u6237\u7684\u8425\u9500\u4e92\u52a8\uff08\u7535\u5b50\u90ae\u4ef6\u548c\u5e7f\u544a\u4e92\u52a8\uff09\u4e0e\u5176\u7535\u5b50\u5546\u52a1\u6570\u636e\uff08\u8d2d\u4e70\u5386\u53f2\uff09\u548c\u7f51\u7ad9\u4e92\u52a8\u6570\u636e\uff08\u591a\u6b21\u67e5\u770b\u7684\u4ea7\u54c1\uff09\u8054\u7cfb\u8d77\u6765\uff0c\u5e76\u5c06\u8fd9\u4e9b\u4fe1\u606f\u63d0\u4f9b\u7ed9\u547c\u53eb\u4e2d\u5fc3\u7684\u670d\u52a1\u4ee3\u8868\uff0c\u4f1a\u600e\u4e48\u6837\uff1f<\/span><\/p>\n<p><span>\u4e00\u70b9\u6570\u636e\u79d1\u5b66\uff08<\/span><em><span>\u5728\u7ebf\u8d2d\u4e70\u8fd9\u6b3e\u5e10\u7bf7\u3001\u6253\u5f00\u8fd9\u6b3e\u767b\u5c71\u9774\u7684\u7535\u5b50\u90ae\u4ef6\u4fc3\u9500\u3001\u6bcf\u5e74\u82b1\u8d39 250 \u81f3 1,000 \u7f8e\u5143\u7684\u5ba2\u6237\u901a\u5e38\u4f1a\u8d2d\u4e70\u8fd9\u6b3e\u80cc\u5305<\/span><\/em><span>\uff09\u53ef\u4ee5\u5411\u547c\u53eb\u4e2d\u5fc3\u4ee3\u7406\u63d0\u4f9b\u6b63\u786e\u7684\u4ea7\u54c1\u63a8\u8350\uff0c\u540e\u8005\u53ef\u4ee5\u5f53\u573a\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u76f8\u5173\u4f18\u60e0\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/customer-stories\/gucci-ai-amplifies-client-service\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u8fd9\u79cd\u4e2a\u6027\u5316\u670d\u52a1\u53ef\u4ee5\u5c06\u6bcf\u5c0f\u65f6 25\u7f8e\u5143<\/span><\/a><span>\u7684\u547c\u53eb\u4e2d\u5fc3\u4ee3\u8868\u8f6c\u53d8\u4e3a\u5e74\u85aa 10 \u4e07\u7f8e\u5143\u7684\u9500\u552e\u4eba\u5458\u3002Gucci\u00a0\u00a0\u5c31\u662f\u4e00\u4e2a\u8fd9\u6837\u6539\u9020\u5176\u670d\u52a1\u4e2d\u5fc3\u7684\u54c1\u724c\uff0c\u65e8\u5728\u7b80\u5316\u89e3\u51b3\u95ee\u9898\uff0c\u8ba9\u5ba2\u670d\u4eba\u5458\u80fd\u591f\u901a\u8fc7\u6bcf\u4e2a\u6e20\u9053\u63d0\u4f9b\u7b26\u5408\u54c1\u724c\u7684\u5962\u534e\u5ba2\u6237\u4f53\u9a8c\u3002<\/span><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/products\/data\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u8fd9\u5c31\u662f\u50cf\u6570\u636e\u4e91<\/span><\/a><span>\u8fd9\u6837\u7684 CDP \u7684\u5f3a\u5927\u4e4b\u5904\u00a0\u00a0\uff0c\u5b83\u4ee5\u5168\u65b0\u7684\u65b9\u5f0f\u8fde\u63a5\u8425\u9500\u3001\u9500\u552e\u3001\u670d\u52a1\u548c\u5546\u4e1a\u3002\u00a0<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\"><strong><span>\u662f\u65f6\u5019\u91cd\u65b0\u5b9a\u4e49 CDP<\/span><br \/>\n<\/strong><span>\u4e86\uff0c\u6df1\u5165\u7814\u7a76\u7528\u4f8b\uff0c\u5c55\u793a\u5982\u4f55\u5728\u60a8\u7684\u8425\u9500\u4e2d\u63a8\u52a8\u4e2a\u6027\u5316\u548c\u4e92\u8054\u4f53\u9a8c\u3002\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/redefining-the-cdp?d=&amp;nc=7013y00000231xiAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_redefining-the-cdp_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u91c7\u53d6\u4e0b\u4e00\u6b65\u884c\u52a8<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n<h2 id=\"h-4-keys-to-success-with-a-cdp\" class=\"wp-block-heading\"><span>\u6210\u529f\u4f7f\u7528 CDP \u7684 4 \u4e2a\u5173\u952e\u70b9<\/span><\/h2>\n<h3 id=\"h-1-think-holistically-about-your-cdp-s-customer-profile-nbsp-nbsp\" class=\"wp-block-heading\"><span>1. \u5168\u9762\u8003\u8651 CDP \u7684\u5ba2\u6237\u6982\u51b5\u00a0\u00a0<\/span><\/h3>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u4f7f\u7528 CDP \u7684\u9996\u8981\u76ee\u6807<\/span><strong>\u00a0<\/strong><span>\u662f\u83b7\u5f97\u5bf9\u5ba2\u6237\u7684\u8054\u7cfb\u548c\u53ef\u64cd\u4f5c\u89c6\u56fe\u3002\u8fd9\u610f\u5473\u7740\u8981\u8003\u8651\u6240\u6709\u91cd\u8981\u7684\u5ba2\u6237\u6570\u636e\uff0c\u5305\u62ec\u8425\u9500\u6570\u636e\u548c\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u6240\u6709\u5173\u952e\u4e92\u52a8\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u60a8\u60f3\u77e5\u9053\u5ba2\u6237\u5728\u5546\u52a1\u65b9\u9762\u662f\u5426\u9047\u5230\u4e86\u8fd0\u8f93\u5ef6\u8bef\u3002\u6216\u8005\u533a\u5206\u4ed6\u4eec\u662f\u957f\u671f\u5ba2\u6237\u8fd8\u662f\u7b2c\u4e00\u6b21\u5728\u8d35\u516c\u53f8\u8d2d\u7269\u3002\u6216\u8005\u4ed6\u4eec\u5982\u4f55\u4f7f\u7528\u8054\u7f51\u8bbe\u5907\u8fdb\u884c\u5065\u5eb7\u548c\u5065\u8eab\u3002\u5c06\u6240\u6709\u8fd9\u4e9b\u6570\u636e\u653e\u5728\u4e00\u4e2a\u6863\u6848\u4e2d\u5c06\u6709\u52a9\u4e8e\u60a8\u5b9e\u73b0 1:1 \u4e2a\u6027\u5316\uff0c\u4ece\u800c\u5efa\u7acb\u7262\u56fa\u7684\u957f\u671f\u5ba2\u6237\u5173\u7cfb\u3002<\/span><\/p>\n<h3 id=\"h-2-think-about-how-to-best-use-data-and-ai-nbsp\" class=\"wp-block-heading\"><span>2. \u601d\u8003\u5982\u4f55\u6700\u597d\u5730\u5229\u7528\u6570\u636e\u548c\u4eba\u5de5\u667a\u80fd\u00a0<\/span><\/h3>\n<p><span>CDP \u4e2d\u7684 AI \u529f\u80fd\u8ba9\u60a8\u53ef\u4ee5\u8f7b\u677e\u6d1e\u5bdf\u5ba2\u6237\u6570\u636e\u3002\u8003\u8651\u4e00\u4e0b\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u548c\u6d1e\u5bdf\u4e3a\u60a8\u7684\u5ba2\u6237\u5728\u56e2\u961f\u4e2d\u79fb\u52a8\u65f6\u521b\u9020\u4f53\u9a8c\u3002\u8fd9\u610f\u5473\u7740\u5236\u5b9a\u4e0d\u540c\u7684\u6e20\u9053\u4f53\u9a8c\u7b56\u7565\uff0c\u4ee5\u53ca\u60a8\u7684\u7f51\u7ad9\u548c\u79fb\u52a8\u5e94\u7528\u3002\u00a0<\/span><\/p>\n<p><span>\u518d\u6b21\u5f3a\u8c03\uff0c\u5236\u5b9a\u6218\u7565\u65f6\uff0c\u9664\u4e86\u8425\u9500\u4e4b\u5916\uff0c\u8fd8\u8981\u8003\u8651\u5230\u60a8\u7684\u5546\u52a1\u7f51\u7ad9\u3001\u9500\u552e\u4ee3\u7406\u3001\u670d\u52a1\u53f0\u548c\u5206\u6790\u56e2\u961f\u3002CDP \u53ef\u4ee5\u8ba9\u6240\u6709\u4eba\u7acb\u5373\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u3002\u60f3\u60f3\u7edf\u4e00\u7684\u5ba2\u6237\u4f53\u9a8c\u80fd\u4e3a\u60a8\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u5e26\u6765\u4ec0\u4e48\u3002\u6b63\u786e\u7684 CDP \u53ef\u4ee5\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<h3 id=\"h-3-think-about-how-to-get-more-from-existing-data-ai-and-applications-nbsp\" class=\"wp-block-heading\"><span>3.\u601d\u8003\u5982\u4f55\u4ece\u73b0\u6709\u6570\u636e\u3001\u4eba\u5de5\u667a\u80fd\u548c\u5e94\u7528\u7a0b\u5e8f\u4e2d\u83b7\u5f97\u66f4\u591a\u6536\u76ca\u00a0<\/span><\/h3>\n<p><span>\u60a8\u53ef\u80fd\u6709\u4e00\u4e2a\u6570\u636e\u6e56\u6765\u5b58\u50a8\u539f\u59cb\u6570\u636e\uff0c\u73b0\u5728\u9700\u8981\u5c06\u5176\u8fde\u63a5\u5230 CDP \u4ee5\u7eb3\u5165\u5ba2\u6237\u8d44\u6599\uff0c\u4ece\u800c\u63d0\u4f9b\u66f4\u76f8\u5173\u7684\u65c5\u7a0b\u3002\u60a8\u8fd8\u9700\u8981\u4e0e\u6570\u636e\u79d1\u5b66\u56e2\u961f\u534f\u8c03\uff0c\u4ee5\u83b7\u5f97\u60f3\u8981\u5e26\u5165\u5ba2\u6237\u4f53\u9a8c\u7684\u89c1\u89e3\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u6784\u5efa\u5b8c\u6574\u7684\u5ba2\u6237\u8d44\u6599\u7684\u8fc7\u7a0b\u4e2d\uff0cCDP \u5177\u6709\u53ef\u6269\u5c55\u6027\uff08\u80fd\u591f\u6574\u5408\u65b0\u529f\u80fd\uff09\u975e\u5e38\u91cd\u8981\u3002Bring\u00a0\u00a0<\/span><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/byol-data-shares-in-data-cloud-quick-look\/get-to-know-byol-data-sharing-in-data-cloud?%20https:\/\/www.salesforce.com\/form\/marketing\/redefining-the-cdp\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>Your Own Lake<\/span><\/a><span>\u00a0\u548c\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-studio-ai-news\/?%20https:\/\/www.salesforce.com\/form\/marketing\/redefining-the-cdp\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>Bring Your Own Model<\/span><\/a><span>\u7b49\u65b0\u6280\u672f\u00a0\u5df2\u88ab\u7387\u5148\u91c7\u7528\uff0c\u65e8\u5728\u5c06\u8fd9\u4e9b\u5de5\u5177\u7684\u4ef7\u503c\u5e26\u5165\u5ba2\u6237\u4f53\u9a8c\uff0c\u751a\u81f3\u65e0\u9700\u5c06\u4efb\u4f55\u6570\u636e\u79fb\u52a8\u6216\u590d\u5236\u5230 CDP \u4e2d\u3002<\/span><\/p>\n<h3 id=\"h-4-think-about-how-your-data-can-be-a-foundation-for-generative-ai-success-nbsp\" class=\"wp-block-heading\"><span>4. \u601d\u8003\u4f60\u7684\u6570\u636e\u5982\u4f55\u6210\u4e3a\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6210\u529f\u7684\u57fa\u7840\u00a0<\/span><\/h3>\n<p><span>\u5982\u4eca\uff0c\u6211\u4eec\u5df2\u8fdb\u5165\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\uff0c\u5927\u578b\u8bed\u8a00\u6a21\u578b (LLM) \u6709\u671b\u5e2e\u52a9\u6211\u4eec\u6bd4\u4ee5\u5f80\u66f4\u52a0\u9ad8\u6548\u5730\u5de5\u4f5c\u3002\u8fd9\u4e9b LLM \u53ef\u4ee5\u6539\u5584\u5ba2\u6237\u4e0e\u60a8\u7684\u54c1\u724c\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u4f8b\u5982\u901a\u8fc7\u5728\u7ebf\u5546\u52a1\u793c\u5bbe\u4f53\u9a8c\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u4f46\u8981\u5145\u5206\u5229\u7528\u8fd9\u79cd\u4eba\u5de5\u667a\u80fd\uff0c\u5b83\u9700\u8981\u4ee5\u53ef\u4fe1\u7684\u65b9\u5f0f\u63d0\u4f9b\u5ba2\u6237\u548c\u4e1a\u52a1\u80cc\u666f\u4fe1\u606f\uff0c\u4ee5\u4fdd\u62a4\u6570\u636e\u9690\u79c1\u548c\u673a\u5bc6\u6027\u3002\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/products\/secure-ai\/?%20https:\/\/www.salesforce.com\/form\/marketing\/redefining-the-cdp\/?%20utm_source=thirddoormedia&amp;utm_medium=referral&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_%20what-is-a-cdp_thirddoormedia_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u6570\u636e\u4e91 CDP \u4e2d\u7684 Einstein Trust Layer<\/span><\/a><span>\u7b49\u521b\u65b0\u6280\u672f\u00a0\u4f7f\u8fd9\u6210\u4e3a\u73b0\u5b9e\u3002\u00a0<\/span><\/p>\n<p><span>CDP \u6280\u672f\u53ef\u4ee5\u901a\u8fc7\u6b64\u7c7b\u65b0\u65b9\u5f0f\u4e3a\u60a8\u63d0\u4f9b\u5e2e\u52a9\uff0c\u4f7f\u60a8\u80fd\u591f\u6bd4\u4ee5\u5f80\u66f4\u52a0\u6709\u6548\u5730\u5229\u7528\u5ba2\u6237\u6570\u636e\u3002\u00a0<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\"><strong><span>\u6570\u636e\u4e91\u5982\u4f55\u4e3a\u60a8\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1<\/span><br \/>\n<\/strong><span>\u4e86\u89e3\u5982\u4f55\u901a\u8fc7\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u6765\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u6548\u679c\u548c\u652f\u51fa\uff0c\u4ece\u800c\u4f7f\u60a8\u7684\u8425\u9500\u66f4\u52a0\u9ad8\u6548\u3002\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/customer-data-platform-demo?d=&amp;nc=7013y00000231xnAAA&amp;utm_source=martech&amp;utm_medium=&amp;utm_campaign=amer_mktlobaw&amp;utm_content=dab_extweb_cdp-demo_martech_\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u89c2\u770b\u514d\u8d39\u6f14\u793a<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<p><em><span>\u6700\u521d\u4e8e 2024 \u5e74 2 \u6708 21 \u65e5\u5728 Salesforce.com \u4e0a\u53d1\u5e03\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5ba2\u6237\u6570\u636e\u5e73\u53f0 (CDP) \u662f\u00a0\u5f53\u4eca\u589e\u957f\u6700\u5feb\u7684\u5546\u4e1a\u6280\u672f\u7c7b\u522b\u4e4b\u4e00\u00a0\u3002\u8981\u4e86\u89e3\u539f\u56e0\uff0c\u60a8\u5fc5\u987b\u4e86\u89e3\u8bb8\u591a\u884c\u4e1a\u5728\u00a0\u6570\u636e\u3001AI  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