{"id":1684,"date":"2025-06-09T15:16:43","date_gmt":"2025-06-09T07:16:43","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1684"},"modified":"2025-06-09T15:33:52","modified_gmt":"2025-06-09T07:33:52","slug":"%e5%be%ae%e8%bd%af%e5%b0%86%e6%9c%80%e5%a4%a7%e8%bd%ac%e5%8c%96%e4%bb%b7%e5%80%bc%e6%89%a9%e5%b1%95%e5%88%b0%e6%9b%b4%e5%a4%9a%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97%e7%b1%bb%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1684","title":{"rendered":"\u5fae\u8f6f\u5c06\u6700\u5927\u8f6c\u5316\u4ef7\u503c\u6269\u5c55\u5230\u66f4\u591a\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5fae\u8f6f\u6b63\u5728\u5c06\u6700\u5927\u8f6c\u5316\u4ef7\u503c\u6269\u5c55\u5230\u6240\u6709\u8d2d\u7269\u548c\u641c\u7d22\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span>\u6b64\u51fa\u4ef7\u7b56\u7565\u4e4b\u524d\u4ec5\u7528\u4e8e\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\uff0c\u53ef\u81ea\u52a8\u5b9e\u65f6\u8c03\u6574\u60a8\u7684\u51fa\u4ef7\uff0c\u4ee5\u5728\u9884\u7b97\u8303\u56f4\u5185\u6700\u5927\u5316\u603b\u8f6c\u5316\u4ef7\u503c\u3002\u5982\u679c\u60a8\u6709\u7279\u5b9a\u7684\u6295\u8d44\u56de\u62a5\u7387\u76ee\u6807\uff0c\u5219\u53ef\u4ee5\u9009\u62e9\u6dfb\u52a0\u76ee\u6807 ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong><span>\u3002\u81ea\u52a8\u7ade\u4ef7\u53ef\u4ee5\u4f18\u5316\u6548\u679c\uff0c\u65e0\u9700\u4eba\u5de5\u5e72\u9884\uff0c\u8ba9\u5e7f\u544a\u4e3b\u66f4\u8f7b\u677e\u5730\u7ba1\u7406\u5e7f\u544a\u6d3b\u52a8\u3002\u7136\u800c\uff0c\u6709\u4eba\u62c5\u5fc3\u7f3a\u4e4f\u63a7\u5236\uff0c\u5c24\u5176\u662f\u5728\u8d39\u7528\u65b9\u9762\u3002<\/span><\/p>\n<p><strong><span>\u8981\u6c42\u3002<\/span><\/strong><span>\u8fd9\u4e9b\u57fa\u4e8e\u8f6c\u5316\u548c\u6536\u5165\u7684\u51fa\u4ef7\u7b56\u7565\u4f9d\u8d56\u4e8e Microsoft \u5e73\u53f0\u5185\u7684\u8f6c\u5316\u8ddf\u8e2a\uff0c\u901a\u8fc7\u901a\u7528\u4e8b\u4ef6\u8ddf\u8e2a (UET) \u548c\/\u6216\u79bb\u7ebf\u8f6c\u5316\u5b9e\u73b0\u3002\u8fd9\u4e00\u6b65\u5bf9\u4e8e\u5e7f\u544a\u5546\u4f18\u5316\u5176 Microsoft \u5e7f\u544a\u7cfb\u5217\u4ee5\u83b7\u5f97\u6700\u4f73\u6548\u679c\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438956\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/microsoft-maximum-conversion-value-800x334.jpeg.webp\" alt=\"Microsoft \u6700\u5927\u8f6c\u5316\u503c\" width=\"800\" height=\"334\" \/><\/figure>\n<p><strong><span>\u8f6c\u5316\u8ddf\u8e2a<\/span><\/strong><span>\u3002\u4e3a\u786e\u4fdd\u8ddf\u8e2a\u6240\u6709\u8f6c\u5316\uff0c\u5fae\u8f6f\u5c06\u4e8e\u672c\u6708\u665a\u4e9b\u65f6\u5019\u4e3a\u6240\u6709\u7b26\u5408\u6761\u4ef6\u7684\u5e7f\u544a\u5ba2\u6237\u81ea\u52a8\u542f\u7528 Microsoft Click ID (MSCLKI\u200b\u200bD)\u3002MSCLKI\u200b\u200bD \u81ea\u52a8\u6807\u8bb0\u529f\u80fd\u9ed8\u8ba4\u4e3a\u65b0\u5e10\u6237\u542f\u7528\uff0c\u6709\u52a9\u4e8e\u786e\u4fdd\u51c6\u786e\u7684\u8f6c\u5316\u200b\u200b\u8ddf\u8e2a\uff0c\u5373\u4f7f\u6d4f\u89c8\u5668\u8bbe\u7f6e\u6216\u7c7b\u578b\u963b\u6b62 Microsoft Cookie \u4e5f\u662f\u5982\u6b64\u3002<\/span><\/p>\n<p><strong><span>MSCLKI\u200b\u200bD \u89e3\u91ca\u3002Microsoft<\/span><\/strong><span>\u00a0Click ID (MSCLKI\u200b\u200bD) \u662f\u7740\u9646\u9875 URL \u4e2d\u7684\u552f\u4e00\u6807\u8bc6\u7b26\uff0c\u53ef\u5e2e\u52a9\u5e7f\u544a\u5546\u6709\u6548\u8ddf\u8e2a\u7f51\u7ad9\u8f6c\u5316\u3002\u5b83\u53ef\u786e\u4fdd\u8f6c\u5316\u8ddf\u8e2a\u5f97\u4ee5\u7ef4\u6301\uff0c\u5373\u4f7f\u5728\u7531\u4e8e\u6d4f\u89c8\u5668\u8bbe\u7f6e\uff08\u5982\u7b2c\u4e09\u65b9 cookie \u963b\u6b62\uff09\u800c\u65e0\u6cd5\u8fd4\u56de Microsoft cookie \u7684\u60c5\u51b5\u4e0b\u4e5f\u662f\u5982\u6b64\u3002<\/span><\/p>\n<p><strong><span>\u5fae\u8f6f\u7684\u8868\u6001<\/span><\/strong><span>\u3002\u5fae\u8f6f\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5bf9\u4e8e\u5e0c\u671b\u63d0\u9ad8\u6536\u5165\u548c\u6295\u8d44\u56de\u62a5\u7387 (ROI) \u7684\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u7684\u4e00\u79cd\u51fa\u4ef7\u7b56\u7565\u662f\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\uff0c\u8be5\u7b56\u7565\u4fa7\u91cd\u4e8e\u4f18\u5316\u9ad8\u4ef7\u503c\u8f6c\u5316\u548c\u5e7f\u544a\u7cfb\u5217\u7684\u603b\u9500\u552e\u4ef7\u503c\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u65b0\u7684\u8bed\u8a00\u9009\u9879\u3002<\/span><\/strong><span>\u53e6\u5916\uff0c\u5fae\u8f6f\u5e7f\u544a\u5e73\u53f0\u73b0\u5728\u63d0\u4f9b\u4e94\u79cd\u65b0\u8bed\u8a00\u7248\u672c\uff1a<\/span><\/p>\n<ul 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class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76<\/span><\/strong><span>\u3002\u8bf7\u9605\u8bfb\u5fae\u8f6f\u7684\u5b8c\u6574<\/span><a href=\"https:\/\/about.ads.microsoft.com\/cmsctx\/pv\/6d6a57e7-876b-443c-87ad-1a8a03dd0b75\/culture\/en-us\/wg\/9bcf5681-5e91-4453-9a59-2506e2336158\/h\/696fb9e73b9bed3ab48bb22b1b8c75ec78242350b636eda90005bf1af5f80778\/-\/cms\/getdoc\/497504b0-569d-47ed-b060-0c289a4b4a8f\/pv.aspx\" target=\"_blank\" rel=\"noopener\"><span>\u516c\u544a\u4ee5\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5fae\u8f6f\u6b63\u5728\u5c06\u6700\u5927\u8f6c\u5316\u4ef7\u503c\u6269\u5c55\u5230\u6240\u6709\u8d2d\u7269\u548c\u641c\u7d22\u6d3b\u52a8\u3002 \u6b64\u51fa\u4ef7\u7b56\u7565\u4e4b\u524d\u4ec5\u7528\u4e8e\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\uff0c\u53ef\u81ea\u52a8\u5b9e\u65f6\u8c03\u6574\u60a8\u7684\u51fa\u4ef7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1684","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1684"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1684\/revisions"}],"predecessor-version":[{"id":3112,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1684\/revisions\/3112"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}