{"id":1674,"date":"2025-06-07T01:36:33","date_gmt":"2025-06-06T17:36:33","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1674"},"modified":"2025-06-07T02:04:04","modified_gmt":"2025-06-06T18:04:04","slug":"%e8%b0%b7%e6%ad%8c%e5%b0%86%e8%bd%a6%e8%be%86%e4%bf%a1%e6%81%af%e5%b9%bf%e5%91%8a%e6%8b%93%e5%b1%95%e8%87%b3%e6%96%b0%e5%b8%82%e5%9c%ba","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1674","title":{"rendered":"\u8c37\u6b4c\u5c06\u8f66\u8f86\u4fe1\u606f\u5e7f\u544a\u62d3\u5c55\u81f3\u65b0\u5e02\u573a"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Ads \u4e2d\u7684\u8f66\u8f86\u5217\u8868\u5e7f\u544a (VLA) \u73b0\u5df2\u4e0a\u7ebf\uff0c\u5e76\u5728\u82f1\u56fd\u3001\u5fb7\u56fd\u548c\u6cd5\u56fd\u5f00\u653e Beta \u5217\u8868\u3002<\/span><\/p>\n<p><span>VLA \u6b64\u524d\u4ec5\u5728\u7f8e\u56fd\u3001\u52a0\u62ff\u5927\u548c\u6fb3\u5927\u5229\u4e9a\u63a8\u51fa\u516c\u5f00\u6d4b\u8bd5\u7248\uff0c\u5e76\u5c06\u4e8e\u4eca\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u672b\u5728\u8377\u5170\u3001\u610f\u5927\u5229\u548c\u897f\u73ed\u7259\u63a8\u51fa\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong><span>\u3002\u5982\u679c\u60a8\u662f\u4e00\u5bb6\u8bd5\u56fe\u5728\u82f1\u56fd\u3001\u5fb7\u56fd\u6216\u6cd5\u56fd\u9500\u552e\u6c7d\u8f66\u7684\u4f01\u4e1a\u6216\u8425\u9500\u5546\uff0cVLA \u53ef\u4ee5\u5e2e\u52a9\u60a8\u63a5\u89e6\u79ef\u6781\u5bfb\u627e\u6c7d\u8f66\u7684\u9ad8\u4ef7\u503c\u6d88\u8d39\u8005\uff0c\u4ece\u800c\u589e\u52a0\u60a8\u4ea7\u751f\u9ad8\u8d28\u91cf\u6f5c\u5728\u5ba2\u6237\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><strong><span>\u4ec0\u4e48\u662f VLA\uff1f<\/span><\/strong><span>\u00a0Google \u7684\u8f66\u8f86\u5217\u8868\u5e7f\u544a\u53ef\u8ba9\u6c7d\u8f66\u5e7f\u544a\u5546\u76f4\u63a5\u5411\u5728 Google \u4e0a\u641c\u7d22\u8f66\u8f86\u7684\u6d88\u8d39\u8005\u5c55\u793a\u5176\u5168\u90e8\u5e93\u5b58\u3002\u6b64\u683c\u5f0f\u53ef\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u63d0\u4f9b\u5173\u952e\u4fe1\u606f\uff0c\u4f8b\u5982\u56fe\u7247\u3001\u54c1\u724c\u3001\u578b\u53f7\u3001\u4ef7\u683c\u3001\u91cc\u7a0b\u6570\u548c\u5e7f\u544a\u5546\u8be6\u60c5\uff0c\u4ece\u800c\u4fc3\u8fdb\u4e0e\u611f\u5174\u8da3\u7684\u4e70\u5bb6\u5efa\u7acb\u8054\u7cfb\u5e76\u4ea7\u751f\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/p>\n<p><span>\u70b9\u51fb VLA \u53ef\u5c06\u5ba2\u6237\u5f15\u5bfc\u81f3\u60a8\u7f51\u7ad9\u4e0a\u7684\u8f66\u8f86\u63cf\u8ff0\u9875\u9762\u3002\u5728\u8fd9\u91cc\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5728\u524d\u5f80\u7ecf\u9500\u5546\u5904\u4e4b\u524d\u91c7\u53d6\u8fdb\u4e00\u6b65\u7684\u884c\u52a8\uff0c\u4f8b\u5982\u8054\u7cfb\u7ecf\u9500\u5546\u3001\u586b\u5199\u6f5c\u5728\u5ba2\u6237\u8868\u683c\u7b49\u3002<\/span><\/p>\n<p><strong><span>\u6700\u5148\u53d1\u73b0\u3002Kelkoo<\/span><\/strong><span>\u7684 PPC \u4e3b\u7ba1 Christopher Bell \u662f\u7b2c\u4e00\u4e2a\u6807\u8bb0 VLA \u65b0\u95fb\u5e76\u5728<\/span><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7178687152619192322\/\" target=\"_blank\" rel=\"noopener\"><span>LinkedIn \u4e0a\u5206\u4eab\u622a\u56fe\u7684\u4eba\uff1a<\/span><\/a><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438900 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Vehicle-Listing-Ads-VLA.jpeg.webp\" alt=\"\u8f66\u8f86\u5217\u8868\u5e7f\u544a VLA\" width=\"766\" height=\"493\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Vehicle-Listing-Ads-VLA.jpeg.webp 766w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Vehicle-Listing-Ads-VLA-525x338.jpeg.webp 525w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Vehicle-Listing-Ads-VLA-176x113.jpeg.webp 176w\" data-lazy-sizes=\"(max-width: 766px) 100vw, 766px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Vehicle-Listing-Ads-VLA.jpeg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<p><strong><span>\u53ef\u8bbf\u95ee\u6027\u3002VLA<\/span><\/strong><span>\u53ea\u80fd\u901a\u8fc7 Merchant Center \u7ecf\u5178\u7248\u8bbf\u95ee\uff0c\u56e0\u4e3a\u5b83\u4eec\u5c1a\u672a\u96c6\u6210\u5230 Merchant Center Next \u5e73\u53f0\u4e2d\u3002<\/span><\/p>\n<p><strong><span>\u8d44\u683c\u8981\u6c42\u3002VLA<\/span><\/strong><span>\u652f\u6301\u6765\u81ea\u7ecf\u9500\u5546\u3001\u96f6\u552e\u5546\u3001\u6574\u5408\u5546\u6216\u539f\u59cb\u8bbe\u5907\u5236\u9020\u5546 (OEM) \u7684\u65b0\u8f66\u548c\u4e8c\u624b\u8f66\u5e93\u5b58\u3002\u4f46\u662f\uff0c\u6709\u4e00\u4e9b\u4f8b\u5916\u60c5\u51b5\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u79c1\u4eba\u5356\u5bb6\u3002<\/span><\/li>\n<li><span>\u4e2a\u4eba\u3002<\/span><\/li>\n<li><span>\u6c7d\u8f66\u7ecf\u7eaa\u4eba\u3002<\/span><\/li>\n<li><span>\u4e00\u4e9b\u8f66\u8f86\u7c7b\u578b\uff0c\u5982\u4f11\u95f2\u548c\u5546\u7528\u8f66\u3001\u519c\u7528\u8f66\u7b49\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u5165\u95e8\u3002<\/span><\/strong><span>\u8981\u5f00\u59cb\u4f7f\u7528 VLA\uff0c\u60a8\u9700\u8981\u5c06\u8f66\u8f86\u6570\u636e\u4e0a\u4f20\u5230 Merchant Center\uff0c\u5305\u62ec\u54c1\u724c\u3001\u578b\u53f7\u3001\u4ef7\u683c\u3001\u91cc\u7a0b\u3001\u989c\u8272\u7b49\u5173\u952e\u8be6\u7ec6\u4fe1\u606f\u3002Google \u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u5c06\u5ba2\u6237\u641c\u7d22\u4e0e\u6700\u76f8\u5173\u7684\u6c7d\u8f66\u8fdb\u884c\u5339\u914d\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u8981\u4f7f\u7528 VLA\uff0c\u60a8\u5fc5\u987b\u9996\u5148\u5728 Google Ads \u4e0a\u521b\u5efa\u5305\u542b\u8f66\u8f86\u4fe1\u606f\u6d41\u7684\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u5c06 Google Ads \u5e10\u53f7\u94fe\u63a5\u5230 Merchant Center \u5e10\u53f7\u548c Google \u5546\u5bb6\u8d44\u6599\u3002\u6216\u8005\uff0c\u5982\u679c\u60a8\u4e0d\u7ba1\u7406\u7ecf\u9500\u5546\u4f4d\u7f6e\u7684\u8d44\u6599\uff0c\u5219\u53ef\u4ee5\u4f7f\u7528\u5e97\u94fa\u4fe1\u606f\u6d41\u3002<\/span><\/p>\n<p><strong><span>\u4f18\u52bf\u3002<\/span><\/strong><span>\u636e Google \u79f0\uff0cVLA \u53ef\u5e2e\u52a9\u60a8\u201c\u5728\u5408\u9002\u7684\u65f6\u673a\u63a5\u89e6\u5230\u5728\u7ebf\u8f66\u8f86\u8d2d\u7269\u8005\uff0c\u5e76\u63d0\u4f9b\u5408\u9002\u7684\u5217\u8868\u548c\u4fe1\u606f\uff0c\u8ba9\u4ed6\u4eec\u66f4\u63a5\u8fd1\u8d2d\u4e70\u201d\u3002\u4e3b\u8981\u4f18\u52bf\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u66f4\u591a\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<li><span>\u5168\u6e20\u9053\u76ee\u6807\u3002<\/span><\/li>\n<li><span>\u81ea\u52a8\u7784\u51c6\u3002<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\"><\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u4e86\u89e3\u3002<\/span><\/strong><span>\u9605\u8bfb Google<\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/11189169?hl=en-GB\" target=\"_blank\" rel=\"noopener\"><span>\u8f66\u8f86\u5e7f\u544a\u6982\u8ff0<\/span><\/a><span>\u4ee5\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u4e2d\u7684\u8f66\u8f86\u5217\u8868\u5e7f\u544a (VLA) \u73b0\u5df2\u4e0a\u7ebf\uff0c\u5e76\u5728\u82f1\u56fd\u3001\u5fb7\u56fd\u548c\u6cd5\u56fd\u5f00\u653e Beta \u5217\u8868\u3002 VL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1674","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1674"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1674\/revisions"}],"predecessor-version":[{"id":3108,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1674\/revisions\/3108"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}