{"id":1668,"date":"2025-06-05T12:41:59","date_gmt":"2025-06-05T04:41:59","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1668"},"modified":"2025-06-05T13:05:30","modified_gmt":"2025-06-05T05:05:30","slug":"%e6%82%a8%e7%9a%84%e7%bd%91%e9%a1%b5%e6%9c%aa%e5%9c%a8-google-%e4%b8%8a%e6%8e%92%e5%90%8d%e7%9a%84-16-%e4%b8%aa%e5%8e%9f%e5%9b%a0","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1668","title":{"rendered":"\u60a8\u7684\u7f51\u9875\u672a\u5728 Google \u4e0a\u6392\u540d\u7684 16 \u4e2a\u539f\u56e0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"bialty-container\">\n<p><span>\u8fd9\u5f88\u4ee4\u4eba\u6cae\u4e27\u3002\u4f60\u5728\u4e00\u4e2a\u7f51\u9875\u4e0a\u6295\u5165\u4e86\u65f6\u95f4\u3001\u7cbe\u529b\u548c\u5f88\u591a\u5e0c\u671b\u3002\u4f46\u5b83\u5c31\u662f\u6ca1\u6709\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u9875\u6392\u540d\u4e0d\u9519\uff0c\u5c3d\u7ba1\uff08\u4e3b\u89c2\u4e0a\uff09\u6392\u540d\u8f83\u5dee\u3002\u60a8\u7684\u7f51\u9875\u7406\u5e94\u4f4d\u5c45 Google \u699c\u9996\u3002\u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u662f\u5462\uff1f<\/span><\/p>\n<p><span>\u627e\u51fa\u8ba9\u60a8\u7684\u5185\u5bb9\u767b\u4e0a Google \u641c\u7d22\u7ed3\u679c\u9876\u7aef\u7684\u6760\u6746\u5e76\u4e0d\u662f\u4e00\u4ef6\u5bb9\u6613\u7684\u4e8b\u60c5\uff0c\u4f46\u662f\u5374\u662f\u53ef\u4ee5\u505a\u5230\u7684\u3002<\/span><\/p>\n<h2 id=\"h-identifying-the-problem\" class=\"wp-block-heading\"><span>\u8bc6\u522b\u95ee\u9898<\/span><\/h2>\n<p><span>\u786e\u5b9a\u7f51\u9875\u6392\u540d\u4e0d\u9ad8\u7684\u539f\u56e0\u7684\u5173\u952e\u662f\u7cfb\u7edf\u5730\u6392\u9664\u5176\u4ed6\u53ef\u80fd\u6027\u3002\u4e3a\u6b64\uff0c\u60a8\u9700\u8981\u6570\u636e\u3001\u884c\u4e1a\u80cc\u666f\u548c\u7cfb\u7edf\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u9996\u5148\uff0c\u4f60\u9700\u8981\u786e\u5b9a\u8be5\u9875\u9762\u662f\u6839\u672c\u6ca1\u6709\u6392\u540d\u8fd8\u662f\u6392\u540d\u4e0d\u4f73\u3002\u8fd9\u662f\u5173\u952e\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u67d0\u4e2a\u7f51\u9875\u6392\u540d\u4e0d\u4f73\uff0c\u5219\u8bf4\u660e Google \u5bf9\u5185\u5bb9\u7684\u7406\u89e3\u5b58\u5728\u95ee\u9898\u3002\u8fd9\u610f\u5473\u7740\u60a8\u53ef\u80fd\u9700\u8981\u8fdb\u4e00\u6b65\u4f18\u5316\u5b83\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u8be5\u7f51\u9875\u6839\u672c\u6ca1\u6709\u6392\u540d\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u8be5\u7f51\u9875\u6ca1\u6709\u88ab Google \u770b\u5230\uff0c\u6216\u8005 Google \u6839\u672c\u65e0\u6cd5\u5bf9\u5176\u8fdb\u884c\u7d22\u5f15\u3002<\/span><\/p>\n<h3 id=\"h-using-google-search-console-in-your-investigation\" class=\"wp-block-heading\"><span>\u5728\u8c03\u67e5\u4e2d\u4f7f\u7528 Google Search Console<\/span><\/h3>\n<p><span>\u8ba9\u6211\u4eec\u4ece\u4e00\u4e2a\u7b80\u5355\u7684\u65b9\u6cd5\u5f00\u59cb\uff0c\u770b\u770b\u8be5\u9875\u9762\u662f\u5426\u5bf9\u4efb\u4f55\u5173\u952e\u5b57\u8fdb\u884c\u6392\u540d\u3002\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/guide\/google-search-console\"><span>Google Search Console<\/span><\/a><span>\u4e2d\u7684\u6548\u679c\u62a5\u544a\uff0c\u5e76\u6839\u636e\u76f8\u5173\u9875\u9762\u8fc7\u6ee4\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u540e\uff0c\u770b\u770b\u8be5\u9875\u9762\u662f\u5426\u83b7\u5f97\u4e86\u5c55\u793a\u6b21\u6570\u6216\u70b9\u51fb\u6b21\u6570\u3002\u5982\u679c\u662f\uff0c\u8bf7\u6ce8\u610f\u5173\u952e\u5b57\u3002\u5982\u679c\u6ca1\u6709\uff0c\u5219\u8868\u660e\u5b83\u53ef\u80fd\u5c1a\u672a\u6392\u540d\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u63a5\u4e0b\u6765\uff0c\u5c06\u60a8\u5ba1\u6838\u7684\u65f6\u95f4\u6bb5\u5ef6\u957f\u5230\u6700\u5927\u3002\u67e5\u770b\u8fd9\u6bb5\u65f6\u95f4\u5185\u7684\u5c55\u793a\u6b21\u6570\u548c\u70b9\u51fb\u6b21\u6570\u56fe\u8868\u3002\u8be5\u9875\u9762\u662f\u5426\u66fe\u7ecf\u83b7\u5f97\u6d41\u91cf\uff0c\u4f46\u73b0\u5728\u6ca1\u6709\uff1f\u5b83\u662f\u5426\u4ece\u672a\u5728\u4efb\u4f55\u5173\u952e\u5b57\u4e2d\u6392\u540d\u8fc7\uff1f<\/span><\/p>\n<h3 id=\"h-is-this-a-site-wide-or-page-specific-issue\" class=\"wp-block-heading\"><span>\u8fd9\u662f\u6574\u4e2a\u7f51\u7ad9\u7684\u95ee\u9898\u8fd8\u662f\u7279\u5b9a\u9875\u9762\u7684\u95ee\u9898\uff1f<\/span><\/h3>\n<p><span>\u4e86\u89e3\u60a8\u7684\u6574\u4e2a\u7f51\u7ad9\u662f\u5426\u6392\u540d\u4e0d\u4f73\uff0c\u6216\u8005\u662f\u5426\u53ea\u9488\u5bf9\u8fd9\u4e00\u9875\u9762\u6216\u4e00\u7ec4\u9875\u9762\uff0c\u4e5f\u662f\u5f88\u6709\u5e2e\u52a9\u7684\u3002\u901a\u8fc7\u627e\u51fa\u539f\u56e0\u5e76\u627e\u5230\u53ef\u80fd\u7684\u89e3\u51b3\u65b9\u6cd5\u3002<\/span><\/p>\n<h2 id=\"h-technical-issues\" class=\"wp-block-heading\"><span>\u6280\u672f\u95ee\u9898<\/span><\/h2>\n<p><span>\u9996\u5148\uff0c\u6700\u597d\u68c0\u67e5\u4e00\u4e0b\u60a8\u7684\u7f51\u9875\u662f\u5426\u6709\u4efb\u4f55\u6280\u672f\u539f\u56e0\u5bfc\u81f4\u6392\u540d\u4e0b\u964d\u3002\u8fd9\u53ef\u80fd\u662f\u6700\u8fd1\u53d1\u751f\u7684\u4e8b\u60c5\uff0c\u4f8b\u5982\u5f00\u53d1\u53d8\u66f4\u3002\u4e5f\u53ef\u80fd\u662f\u957f\u671f\u5b58\u5728\u7684\u95ee\u9898\uff0c\u4f8b\u5982\u6e32\u67d3\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u6211\u4eec\u9996\u5148\u6392\u9664\u4ee3\u7801\u3001\u67b6\u6784\u548c\u5176\u4ed6\u6280\u672f\u95ee\u9898\u3002<\/span><\/p>\n<h3 id=\"h-1-crawling-blocks\" class=\"wp-block-heading\"><span>1. \u722c\u884c\u79ef\u6728<\/span><\/h3>\n<p><span>Google \u5fc5\u987b\u80fd\u591f\u8bbf\u95ee\u548c\u8bfb\u53d6\u7f51\u9875\uff0c\u624d\u80fd\u5c06\u5176\u5305\u542b\u7684\u4fe1\u606f\u8fd4\u56de\u6570\u636e\u5e93\uff0c\u5e76\u53ef\u80fd\u5c06\u5176\u4f5c\u4e3a\u641c\u7d22\u7ed3\u679c\u3002\u5982\u679c\u7f51\u9875\u6ca1\u6709\u6392\u540d\uff0c\u5219\u53ef\u80fd\u662f\u65e0\u6cd5\u8bbf\u95ee\u3002<\/span><\/p>\n<p><span>SEO \u4eba\u5458\u901a\u5e38\u4f1a\u4f7f\u7528\u5404\u79cd\u65b9\u6cd5\u6765\u963b\u6b62\u641c\u7d22\u673a\u5668\u4eba\u8bbf\u95ee\u4ed6\u4eec\u4e0d\u60f3\u8ba9\u5176\u6293\u53d6\u7684\u9875\u9762\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u53ef\u4ee5\u4f7f\u7528 robots.txt \u6216\u5bc6\u7801\u4fdd\u62a4\u5b83\uff0c\u8fd9\u6837\u673a\u5668\u4eba\u5c31\u65e0\u6cd5\u6293\u53d6\u3002<\/span><\/p>\n<p><span>\u68c0\u67e5\u8fd9\u4e9b\u65b9\u6cd5\u662f\u5426\u9002\u7528\u4e8e\u60a8\u6b63\u5728\u5ba1\u6838\u7684\u9875\u9762\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u4e9b\u65b9\u6cd5\u53ef\u80fd\u4e0d\u662f\u6545\u610f\u5e94\u7528\u7684\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u7f51\u7ad9\u5f00\u53d1\u4eba\u5458\u5c06 robots.txt \u56de\u6eda\u5230\u65e9\u671f\u7248\u672c\uff0c\u5219\u53ef\u80fd\u4f1a\u65e0\u610f\u4e2d\u963b\u6b62\u8be5\u9875\u9762\u3002<\/span><\/p>\n<h3 id=\"h-2-indexing-issues\" class=\"wp-block-heading\"><span>2. \u7d22\u5f15\u95ee\u9898<\/span><\/h3>\n<p><span>\u5982\u679c\u8be5\u9875\u9762\u6ca1\u6709\u6392\u540d\uff0c\u5219\u53ef\u80fd\u662f\u56e0\u4e3a\u8be5\u9875\u9762\u5b9e\u9645\u4e0a\u65e0\u6cd5\u88ab\u7d22\u5f15\uff0c\u6216\u8005 Google \u8ba4\u4e3a\u8be5\u9875\u9762\u4e0d\u503c\u5f97\u88ab\u7d22\u5f15\u3002<\/span><\/p>\n<p><span>\u6709\u4e00\u4e9b\u5feb\u901f\u7684\u65b9\u6cd5\u53ef\u4ee5\u68c0\u67e5\u67d0\u4e2a\u9875\u9762\u662f\u5426\u5728 Google \u7d22\u5f15\u4e2d\uff0c\u5176\u4e2d\u6700\u5feb\u7684\u65b9\u6cd5\u662f\u901a\u8fc7 Google \u641c\u7d22\u63a7\u5236\u53f0\u8fd0\u884c\u3002<\/span><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289?hl=en\"><span>\u5728\u201c\u68c0\u67e5\u9875\u9762\u201d\u5de5\u5177<\/span><\/a><span>\u4e2d\u8f93\u5165\u9875\u9762 URL\u00a0\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u5c06\u80fd\u591f\u770b\u5230 Google \u662f\u5426\u5df2\u5c06\u9875\u9762\u7f16\u5165\u7d22\u5f15\uff0c\u4ee5\u53ca\u5728\u6293\u53d6\u9875\u9762\u65f6\u662f\u5426\u5b58\u5728\u4efb\u4f55\u95ee\u9898\u3002\u5b83\u8fd8\u4f1a\u4e3a\u60a8\u63d0\u4f9b\u4e00\u4e9b\u7ebf\u7d22\uff0c\u8bf4\u660e\u9875\u9762\u672a\u7f16\u5165\u7d22\u5f15\u7684\u539f\u56e0\u3002<\/span><\/p>\n<h3 id=\"h-3-internal-links\" class=\"wp-block-heading\"><span>3. \u5185\u90e8\u94fe\u63a5<\/span><\/h3>\n<p><span>\u53e6\u4e00\u4e2a\u53ef\u80fd\u963b\u6b62\u9875\u9762\u6392\u540d\u7684\u6280\u672f\u539f\u56e0\u662f\u5b83\u662f\u5426\u662f\u6765\u81ea\u7f51\u7ad9\u5176\u4ed6\u90e8\u5206\u7684\u94fe\u63a5\u7684\u76ee\u7684\u5730\u3002<\/span><\/p>\n<p><span>\u5728\u7f51\u7ad9\u7684\u5176\u4ed6\u4f4d\u7f6e\u94fe\u63a5\u5230\u67d0\u4e2a\u9875\u9762\u4f1a\u5411 Google \u53d1\u51fa\u4fe1\u53f7\uff0c\u8868\u660e\u60a8\u8ba4\u4e3a\u8be5\u9875\u9762\u4e0e\u7528\u6237\u76f8\u5173\u3002\u5982\u679c\u65e0\u6cd5\u4ece\u7f51\u7ad9\u5185\u90e8\u8bbf\u95ee\u8be5\u9875\u9762\uff0c\u5219\u8868\u660e\u8be5\u9875\u9762\u4e0d\u91cd\u8981\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u7528\u4e8e\u8868\u793a\u94fe\u63a5\u7684\u6587\u672c\uff08\u951a\u6587\u672c\uff09\uff0c\u5982\u201c\u5355\u51fb\u6b64\u5904\u201d\u6216\u201c\u67e5\u770b\u66f4\u591a\u7c7b\u4f3c\u4ea7\u54c1\u201d\uff0c\u4e5f\u53ef\u4ee5\u7ed9\u51fa\u94fe\u63a5\u9875\u9762\u76f8\u5173\u6027\u7684\u4fe1\u53f7\u3002\u7f3a\u4e4f\u5185\u90e8\u94fe\u63a5\u6216\u951a\u6587\u672c\u5229\u7528\u4e0d\u5f53\u53ef\u80fd\u4f1a\u5bfc\u81f4\u9875\u9762\u65e0\u6cd5\u83b7\u5f97\u826f\u597d\u6392\u540d\u3002<\/span><\/p>\n<h3 id=\"h-4-speed\" class=\"wp-block-heading\"><span>4.\u901f\u5ea6<\/span><\/h3>\n<p><span>\u8fc7\u53bb\u51e0\u5e74\uff0cGoogle \u8d8a\u6765\u8d8a\u4f9d\u8d56\u7528\u6237\u4f53\u9a8c\u4fe1\u53f7\u6765\u5e2e\u52a9\u5bf9\u7f51\u9875\u8fdb\u884c\u6392\u540d\u3002\u5176\u4e2d\u4e00\u4e2a\u4fe1\u53f7\u5c31\u662f\u7f51\u9875\u52a0\u8f7d\u901f\u5ea6\u3002<\/span><\/p>\n<p><span>\u66f4\u51c6\u786e\u5730\u8bf4\uff0c\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u7684\u4e09\u4e2a\u7ec4\u6210\u90e8\u5206\u88ab\u79f0\u4e3a<\/span><a href=\"https:\/\/searchengineland.com\/measuring-optimizing-google-core-web-vitals-technical-seo-guide-432368\"><span>\u6838\u5fc3\u7f51\u7edc\u751f\u547d\u529b<\/span><\/a><span>\uff1a\u6700\u5927\u5185\u5bb9\u7ed8\u5236\uff08LCP\uff09\u3001\u4e0b\u4e00\u6b21\u7ed8\u5236\u7684\u4ea4\u4e92\uff08INP\uff09\u548c\u7d2f\u79ef\u5e03\u5c40\u504f\u79fb\uff08CLS\uff09\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u8c37\u6b4c\u4ee3\u8868\u8868\u793a\uff0c\u8fd9\u4e9b\u53ea\u662f\u8f7b\u91cf\u7ea7\u4fe1\u53f7\uff0c\u5e76\u4e14\u5728\u7ade\u4e89\u9875\u9762\u5728\u5176\u4ed6\u6392\u540d\u4fe1\u53f7\u4e2d\u975e\u5e38\u63a5\u8fd1\u7684\u60c5\u51b5\u4e0b\u5c06\u5145\u5f53\u201c\u51b3\u80dc\u5c40\u201d\uff0c\u4f46\u5b83\u4ecd\u7136\u53ef\u80fd\u662f\u60a8\u7684\u9875\u9762\u6392\u540d\u9ad8\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u5dee\u5f02\u3002<\/span><\/p>\n<h3 id=\"h-5-rendering\" class=\"wp-block-heading\"><span>5.\u6e32\u67d3<\/span><\/h3>\n<p><span>\u6211\u4eec\u5df2\u7ecf\u8ba8\u8bba\u8fc7\uff0cGoogle \u6293\u53d6\u548c\u7d22\u5f15\u9875\u9762\u7684\u80fd\u529b\u53ef\u80fd\u662f\u9875\u9762\u6392\u540d\u4e0d\u4f73\u7684\u4e00\u4e2a\u53ef\u80fd\u539f\u56e0\uff0c\u53e6\u4e00\u4e2a\u539f\u56e0\u53ef\u80fd\u662f\u9875\u9762\u7684\u5448\u73b0\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span>\u7b80\u5355\u6765\u8bf4\uff0c\u5f53\u6d4f\u89c8\u5668\u5c1d\u8bd5\u8bbf\u95ee\u67d0\u4e2a\u9875\u9762\u65f6\uff0c\u5b83\u5fc5\u987b\u6e32\u67d3\u8be5\u9875\u9762\u3002\u8fd9\u662f\u5c06 HTML\u3001CSS \u548c JavaScript \u4ee3\u7801\u8f6c\u6362\u4e3a\u4ea4\u4e92\u5f0f\u9875\u9762\u7684\u8fc7\u7a0b\u3002\u5c3d\u7ba1 Googlebot \u7684\u884c\u4e3a\u4e0e\u6d4f\u89c8\u5668\u4e0d\u592a\u4e00\u6837\uff0c\u4f46\u5b83\u4ecd\u7136\u4f1a\u83b7\u53d6\u3001\u6e32\u67d3\u5e76\u6267\u884c\u8be5\u4ee3\u7801\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u67d0\u4e9b\u56e0\u7d20\u963b\u6b62 Googlebot \u5448\u73b0\u7f51\u9875\uff0c\u5219\u5b83\u53ef\u80fd\u65e0\u6cd5\u770b\u5230\u5176\u5185\u5bb9\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Google Search Console \u6d4b\u8bd5<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/javascript\/fix-search-javascript#:~:text=To%20test%20how%20Google%20crawls%20and%20renders%20a%20URL\" target=\"_blank\" rel=\"noopener\"><span>Google \u5982\u4f55\u5448\u73b0\u60a8\u7684\u7f51\u9875<\/span><\/a><span>\u3002<\/span><\/p>\n<h2 id=\"h-content-reasons\" class=\"wp-block-heading\"><span>\u5185\u5bb9\u539f\u56e0<\/span><\/h2>\n<p><span>\u901a\u5e38\uff0c\u5f53\u6211\u4eec\u8003\u8651\u6392\u540d\u95ee\u9898\u65f6\uff0c\u6211\u4eec\u4f1a\u8003\u8651\u9875\u9762\u7684\u8d28\u91cf\u3002\u5185\u5bb9\u662f\u5426\u6709\u7528\u4e14\u4fe1\u606f\u4e30\u5bcc\uff0c\u662f\u5426\u80fd\u6ee1\u8db3\u641c\u7d22\u8005\u7684\u67e5\u8be2\uff1f<\/span><\/p>\n<p><span>\u7f29\u5c0f\u9875\u9762\u5185\u5bb9\u7684\u5177\u4f53\u95ee\u9898\u8303\u56f4\u53ef\u80fd\u5f88\u56f0\u96be\u3002<\/span><\/p>\n<h3 id=\"h-6-cannibalization\" class=\"wp-block-heading\"><span>6. \u8695\u98df<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/keyword-cannibalization-seo-guide-393596\"><span>\u5173\u952e\u8bcd\u8695\u98df<\/span><\/a><span>\u662f\u6307\u7f51\u7ad9\u4e0a\u7684\u591a\u4e2a\u9875\u9762\u4ee5\u540c\u4e00\u7ec4\u5173\u952e\u8bcd\u548c\u76f8\u540c\u7c7b\u578b\u7684\u5185\u5bb9\u4e3a\u76ee\u6807\u7684\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u7f51\u7ad9\u4e0a\u53ef\u80fd\u4f1a\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\uff0c\u56e0\u4e3a\u7f51\u9875\u6240\u6d89\u53ca\u7684\u4e3b\u9898\u53ca\u5176\u5904\u7406\u65b9\u5f0f\u8fc7\u4e8e\u76f8\u4f3c\u3002<\/span><\/p>\n<p><span>\u8fd9\u79cd\u60c5\u51b5\u4e5f\u53ef\u80fd\u7531\u4e8e\u6280\u672f\u539f\u56e0\u800c\u53d1\u751f\uff0c\u4f8b\u5982\u535a\u5ba2\u4e0a\u7684\u6807\u7b7e\u7cfb\u7edf\u6216\u4ec5\u5728\u989c\u8272\u6216\u5c3a\u5bf8\u4e0a\u4e0d\u540c\u7684\u4ea7\u54c1\uff0c\u4ece\u800c\u521b\u5efa\u51e0\u4e4e\u76f8\u540c\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span>\u5f53\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\u65f6\uff0cGoogle \u53ef\u80fd\u4f1a\u9009\u62e9\u8be5\u9875\u9762\u7684\u4e0d\u540c\u7248\u672c\u4f5c\u4e3a\u201c\u89c4\u8303\u201d\u7248\u672c\uff08\u5373\u5b83\u9009\u62e9\u6392\u540d\u7684\u9875\u9762\uff09\u3002<\/span><\/p>\n<p><span>\u8981\u5feb\u901f\u67e5\u770b\u67d0\u4e2a\u9875\u9762\u662f\u5426\u88ab\u89c6\u4e3a\u4e00\u7ec4\u7c7b\u4f3c\u9875\u9762\u7684\u89c4\u8303\u9875\u9762\uff0c\u53ef\u4ee5\u67e5\u770b Google Search Console\u3002\u901a\u8fc7 URL \u68c0\u67e5\u5de5\u5177\uff0c\u60a8\u5c06\u770b\u5230 Google \u8ba4\u4e3a\u54ea\u4e2a URL \u662f\u201c\u89c4\u8303\u7684\u201d\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u201c\u89c4\u8303\u201d\u5b57\u6bb5\u4e2d\u7684 URL \u4e0d\u662f\u60a8\u6b63\u5728\u68c0\u67e5\u7684 URL\uff0c\u5219\u8868\u660e Google \u8ba4\u4e3a\u5b83\u4eec\u5f7c\u6b64\u91cd\u590d\u3002\u56e0\u6b64\uff0c\u88ab\u68c0\u67e5\u7684 URL \u4e0d\u592a\u53ef\u80fd\u6392\u540d\u9760\u524d\uff0c\u56e0\u4e3a Google \u8ba4\u4e3a\u5b83\u7684\u53e6\u4e00\u4e2a\u7248\u672c\u624d\u662f\u5e94\u8be5\u6392\u540d\u7684\u7248\u672c\u3002<\/span><\/p>\n<p><span>\u6709\u4e00\u4e9b\u65b9\u6cd5\uff0c\u4f8b\u5982\u4f7f\u7528\u89c4\u8303\u6807\u7b7e\uff0c\u53ef\u4ee5\u5411 Google \u8868\u660e\u60a8\u5e0c\u671b\u5bf9\u91cd\u590d\u9875\u9762\u4e2d\u7684\u54ea\u4e2a\u9875\u9762\u8fdb\u884c\u6392\u540d\u3002\u7136\u800c\uff0c\u8fd9\u4e9b\u53ea\u662f\u4fe1\u53f7\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5982\u679c Google \u5ffd\u7565\u4e86\u60a8\u7684\u89c4\u8303\u6807\u7b7e\u5e76\u9009\u62e9\u4e86\u53e6\u4e00\u4e2a\u7248\u672c\u8fdb\u884c\u6392\u540d\uff0c\u5219\u53ef\u80fd\u662f\u8be5\u9875\u9762\u201c\u66f4\u5f3a\u5927\u201d\u3002\u5b83\u53ef\u80fd\u6709\u66f4\u591a\u6307\u5411\u5b83\u7684\u5185\u90e8\u94fe\u63a5\uff0c\u8868\u660e\u5b83\u662f\u60a8\u5e0c\u671b\u7528\u6237\u8bbf\u95ee\u7684\u7248\u672c\u3002\u6216\u8005\u5b83\u53ef\u80fd\u6bd4\u60a8\u68c0\u67e5\u7684 URL \u4f18\u5316\u5f97\u66f4\u597d\u3002<\/span><\/p>\n<h3 id=\"h-7-content-format\" class=\"wp-block-heading\"><span>7.\u5185\u5bb9\u683c\u5f0f<\/span><\/h3>\n<p><span>\u5373\u4f7f\u60a8\u7684\u5185\u5bb9\u5b9e\u7528\u3001\u4fe1\u606f\u4e30\u5bcc\u4e14\u72ec\u7279\uff0cGoogle \u4ecd\u53ef\u80fd\u504f\u7231\u5176\u4ed6\u7c7b\u578b\u7684\u5185\u5bb9\u8fdb\u884c\u6392\u540d\u3002\u8fd9\u610f\u5473\u7740\u60a8\u7684\u7f51\u9875\u53ef\u80fd\u96be\u4ee5\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u9760\u524d\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u60a8\u7684\u670d\u9970\u7528\u54c1\u7f51\u7ad9\u6b63\u5728\u5c1d\u8bd5\u5bf9\u6709\u5173\u523a\u7ee3\u6280\u672f\u7684\u9875\u9762\u8fdb\u884c\u6392\u540d\u3002\u60a8\u641c\u7d22\u4e86\u4e00\u4e9b\u60a8\u8ba4\u4e3a\u60a8\u7684\u9875\u9762\u5e94\u8be5\u6392\u540d\u7684\u5173\u952e\u5b57\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4ec0\u4e48\u662f\u523a\u7ee3\u201d<\/span><\/li>\n<li><span>\u201c\u4ec0\u4e48\u662f\u523a\u7ee3\u9488\u6cd5\u201d<\/span><\/li>\n<li><span>\u201c\u5982\u4f55\u8ba9\u523a\u7ee3\u9488\u811a\u770b\u8d77\u6765\u66f4\u6574\u9f50\u3002\u201d\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u60a8\u6ce8\u610f\u5230\uff0cGoogle \u5728\u9488\u5bf9\u8fd9\u4e9b\u672f\u8bed\u7684 SERP \u4e2d\u663e\u793a\u4e86\u8bb8\u591a\u89c6\u9891\u3002\u60a8\u7684\u8be6\u7ec6\u4ecb\u7ecd\u201c\u5386\u4ee3\u523a\u7ee3\u6280\u672f\u201d\u7684\u4e66\u9762\u5185\u5bb9\u9875\u9762\u53ef\u80fd\u6c38\u8fdc\u4e0d\u4f1a\u6392\u5728\u8fd9\u4e9b\u89c6\u9891\u4e4b\u4e0a\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u662f\u56e0\u4e3a Google \u8ba4\u4e3a\u7528\u6237\u5728\u641c\u7d22\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u65f6\uff0c\u89c6\u9891\u4f1a\u66f4\u4ee4\u4eba\u6ee1\u610f\u3002\u5728\u60a8\u7684\u4e66\u9762\u5185\u5bb9\u4e2d\u6dfb\u52a0\u89c6\u9891\u53ef\u80fd\u4f1a\u8ba9\u60a8\u4e0e\u5176\u4ed6\u7f51\u9875\u7ade\u4e89\u3002\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h3 id=\"h-8-searcher-intent-relevance\" class=\"wp-block-heading\"><span>8. \u641c\u7d22\u8005\u610f\u56fe\/\u76f8\u5173\u6027<\/span><\/h3>\n<p><span>\u9664\u4e86\u5185\u5bb9\u7c7b\u578b\u95ee\u9898\u4e4b\u5916\uff0c\u60a8\u7684\u9875\u9762\u53ef\u80fd\u6ca1\u6709\u6355\u6349\u5230<\/span><a href=\"https:\/\/searchengineland.com\/seo-guide-user-intent-429687\"><span>\u641c\u7d22\u8005\u7684\u610f\u56fe<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0a\u9762\u7684\u4f8b\u5b50\u6765\u8bf4\uff0c\u5982\u679c\u4f60\u8bd5\u56fe\u5bf9\u201c\u4ec0\u4e48\u662f\u523a\u7ee3\u201d\u8fdb\u884c\u6392\u540d\uff0c\u4f46\u4f60\u7684\u9875\u9762\u53ea\u8ba8\u8bba\u4e86\u523a\u7ee3\u4e2d\u4f7f\u7528\u7684\u6700\u4f73\u6750\u6599\u7c7b\u578b\uff0c\u90a3\u4e48\u8c37\u6b4c\u5c31\u4f1a\u77e5\u9053\u7528\u6237\u4e0d\u4f1a\u5bf9\u4f60\u9875\u9762\u7684\u5185\u5bb9\u611f\u5230\u6ee1\u610f\u3002\u4ed6\u4eec\u4e0d\u4f1a\u5f97\u5230\u95ee\u9898\u7684\u7b54\u6848\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5c3d\u7ba1\u60a8\u7684\u9875\u9762\u975e\u5e38\u8be6\u7ec6\u4e14\u4fe1\u606f\u4e30\u5bcc\uff0c\u4f46\u5374\u6ca1\u6709\u56de\u7b54\u4ed6\u4eec\u7684\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u7c7b\u4f3c\u5730\uff0c\u5982\u679c\u641c\u7d22\u8005\u641c\u7d22\u7684\u662f\u201c\u5ec9\u4ef7\u523a\u7ee3\u56fe\u6848\u201d\uff0c\u90a3\u4e48 Google \u6ca1\u6709\u7406\u7531\u5bf9\u6709\u5173\u523a\u7ee3\u6280\u672f\u5386\u53f2\u7684\u9875\u9762\u8fdb\u884c\u6392\u540d\u3002\u201c\u5ec9\u4ef7\u523a\u7ee3\u56fe\u6848\u201d\u662f\u4e00\u79cd\u6697\u793a\u5546\u4e1a\u610f\u56fe\u7684\u641c\u7d22\u3002<\/span><\/p>\n<p><span>\u641c\u7d22\u5b83\u7684\u4eba\u76f8\u5f53\u63a5\u8fd1\u8f6c\u5316\u6f0f\u6597\u7684\u5e95\u90e8\u3002\u4ed6\u4eec\u77e5\u9053\u81ea\u5df1\u60f3\u8981\u4ec0\u4e48\uff0c\u53ea\u662f\u60f3\u8d2d\u4e70\u3002Google \u4f1a\u5bf9\u9500\u552e\u523a\u7ee3\u56fe\u6848\u7684\u9875\u9762\u8fdb\u884c\u6392\u540d\uff0c\u800c\u4e0d\u662f\u5bf9\u6709\u5173\u523a\u7ee3\u7684\u4fe1\u606f\u9875\u9762\u8fdb\u884c\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u4e5f\u8981\u8003\u8651\u6574\u4e2a\u9875\u9762\u7684\u7ed3\u6784\u3002\u60a8\u53ef\u80fd\u5728\u4e00\u4e2a\u9875\u9762\u4e0a\u6df7\u5408\u4e86\u592a\u591a\u7684\u641c\u7d22\u610f\u56fe\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u4e00\u4e2a\u6559\u80b2\u9875\u9762\u8ba8\u8bba\u4e86\u523a\u7ee3\u6280\u672f\u7684\u5386\u53f2\u4fe1\u606f\uff0c\u7d27\u63a5\u7740\u5217\u51fa\u4e86\u60a8\u51fa\u552e\u7684\u6240\u6709\u7ee3\u82b1\u7ebf\u76ee\u5f55\u3002Google \u53ef\u80fd\u65e0\u6cd5\u786e\u5b9a\u8be5\u9875\u9762\u5c06\u6ee1\u8db3\u54ea\u4e9b\u7528\u6237\u7684\u9700\u6c42\u3002\u00a0\u00a0<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/optimize-search-intent-tips-430857\"><strong><em><span>\u5982\u4f55\u9488\u5bf9\u641c\u7d22\u610f\u56fe\u8fdb\u884c\u4f18\u5316\uff1a19 \u4e2a\u5b9e\u7528\u6280\u5de7<\/span><\/em><\/strong><\/a><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h3 id=\"h-9-competitor-content-is-better\" class=\"wp-block-heading\"><span>9.\u7ade\u4e89\u5bf9\u624b\u7684\u5185\u5bb9\u66f4\u51fa\u8272<\/span><\/h3>\n<p><span>\u6709\u65f6\uff0c\u60a8\u7684\u7f51\u9875\u6392\u540d\u4e0d\u4f73\uff0c\u662f\u56e0\u4e3a\u5176\u4e0d\u5982\u7ade\u4e89\u5bf9\u624b\u3002\u4e5f\u8bb8\u5b83\u6ca1\u6709\u6df1\u5165\u4ecb\u7ecd\uff0c\u6216\u8005\u53ea\u662f\u6ca1\u6709\u90a3\u4e48\u6709\u7528\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u53ef\u80fd\u9700\u8981\u67e5\u770b Google \u6392\u540d\u9760\u524d\u7684\u7f51\u9875\uff0c\u5e76\u6279\u5224\u6027\u5730\u5206\u6790\u4e3a\u4ec0\u4e48\u5b83\u4eec\u6bd4\u60a8\u7684\u7f51\u9875\u66f4\u597d\u3002\u00a0<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/content-audit-guide-388695\"><strong><em><span>\u5982\u4f55\u5c3d\u53ef\u80fd\u8f7b\u677e\u5730\u8fdb\u884c\u5185\u5bb9\u5ba1\u6838<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-10-poor-optimization\" class=\"wp-block-heading\"><span>10. \u4f18\u5316\u4e0d\u4f73<\/span><\/h3>\n<p><span>\u60a8\u5f88\u53ef\u80fd\u9700\u8981\u4ece\u60a8\u7684\u9875\u9762\u5f00\u59cb\uff0c\u5e76\u771f\u6b63\u6df1\u5165\u7814\u7a76\u5bf9\u60a8\u8ba4\u4e3a\u5e94\u8be5\u6392\u540d\u7684\u672f\u8bed\u7684\u4f18\u5316\u3002<\/span><\/p>\n<p><span>\u67e5\u770b<\/span><a href=\"https:\/\/searchengineland.com\/seotable\"><span>Search Engine Land \u5143\u7d20\u5468\u671f\u8868\u4e2d\u7684\u201c\u5185\u5bb9\u201d\u5143\u7d20<\/span><\/a><\/p>\n<p><span>Google \u5df2\u7ecf\u4e0d\u518d\u53ea\u662f\u5728\u6587\u6848\u4e2d\u6dfb\u52a0\u51e0\u6b21\u6240\u9009\u5173\u952e\u8bcd\u5c31\u80fd\u8ba9\u7f51\u9875\u83b7\u5f97\u6392\u540d\u3002\u4e0d\u8fc7\uff0c\u8fdb\u884c\u4e00\u4e9b\u7b80\u5355\u7684\u8c03\u6574\u6216\u8bb8\u80fd\u8ba9\u60a8\u66f4\u597d\u5730\u5c55\u793a\u7f51\u9875\u4e0e\u641c\u7d22\u8005\u67e5\u8be2\u7684\u76f8\u5173\u6027\u3002<\/span><\/p>\n<h3 id=\"h-11-uniqueness\" class=\"wp-block-heading\"><span>11.\u72ec\u7279\u6027<\/span><\/h3>\n<p><span>\u60a8\u53ef\u80fd\u60f3\u8981\u6392\u540d\u7684\u9875\u9762\u8d28\u91cf\u5f88\u597d\u3002\u5b83\u4ee5\u6b63\u786e\u7684\u683c\u5f0f\u56de\u7b54\u4e86\u641c\u7d22\u8005\u7684\u95ee\u9898\u3002\u4f46\u662f\uff0c\u5b83\u6ca1\u6709\u6dfb\u52a0\u4efb\u4f55\u65b0\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u5982\u679c Google \u5df2\u7ecf\u5bf9\u5927\u91cf\u6d89\u53ca\u540c\u4e00\u4e3b\u9898\u3001\u5177\u6709\u76f8\u540c\u5185\u5bb9\u7684\u7f51\u9875\u8fdb\u884c\u4e86\u6392\u540d\uff0c\u4e3a\u4ec0\u4e48\u5b83\u8fd8\u8981\u5c06\u60a8\u7684\u7f51\u9875\u6392\u5728\u5176\u4e2d\u5462\uff1f<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u7f51\u9875\u5728\u5904\u7406\u67d0\u4e2a\u4e3b\u9898\u7684\u65b9\u5f0f\u4e0a\u4e0d\u591f\u72ec\u7279\uff0c\u6216\u8005\u65e0\u6cd5\u5c06\u7528\u6237\u5f15\u5bfc\u81f3\u4e0e\u6570\u767e\u4e2a\u5176\u4ed6\u7f51\u9875\u76f8\u540c\u7684\u4ea7\u54c1\uff0c\u90a3\u4e48\u60a8\u5c06\u5f88\u96be\u5bf9\u5176\u8fdb\u884c\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u8003\u8651\u4e3a\u9875\u9762\u6dfb\u52a0\u4e00\u4e9b\u72ec\u7279\u7684\u5185\u5bb9\uff0c\u4f7f\u5176\u5177\u6709\u5b9e\u8d28\u6027\u7684\u5dee\u5f02\u5316\u3002\u8fd9\u53ef\u4ee5\u8ba9 Google \u6709\u7406\u7531\u5c06\u60a8\u7684\u9875\u9762\u7eb3\u5165\u5df2\u9488\u5bf9\u8be5\u4e3b\u9898\u6392\u540d\u7684\u9875\u9762\u4e2d\u3002<\/span><\/p>\n<h3 id=\"h-12-language\" class=\"wp-block-heading\"><span>12. \u8bed\u8a00<\/span><\/h3>\n<p><span>\u5982\u679c\u60a8\u5e0c\u671b\u5c06\u60a8\u7684\u7f51\u9875\u6392\u540d\u5728\u7279\u5b9a\u4f4d\u7f6e\uff0c\u90a3\u4e48\u8be5\u7f51\u9875\u662f\u5426\u4ee5\u8be5\u4f4d\u7f6e\u7684\u641c\u7d22\u8005\u4e3b\u8981\u4f7f\u7528\u7684\u8bed\u8a00\u7f16\u5199\uff1f<\/span><\/p>\n<p><span>\u60a8\u53ef\u80fd\u53ea\u662f\u6ca1\u6709\u6392\u540d\uff0c\u56e0\u4e3a\u60a8\u7684\u5185\u5bb9\u867d\u7136\u975e\u5e38\u6709\u7528\u548c\u6709\u4ef7\u503c\uff0c\u4f46\u65e0\u6cd5\u4f7f\u7528 Google \u786e\u5b9a\u7684\u7528\u6237\u9605\u8bfb\u5185\u5bb9\u6240\u7528\u7684\u8bed\u8a00\u6765\u8bbf\u95ee\u3002<\/span><\/p>\n<h3 id=\"h-13-manual-action\" class=\"wp-block-heading\"><span>13.\u624b\u52a8\u64cd\u4f5c<\/span><\/h3>\n<p><span>\u624b\u52a8\u64cd\u4f5c\u662f Google \u5728\u7f51\u7ad9\u4e25\u91cd\u8fdd\u53cd\u5176\u653f\u7b56\u65f6\u91c7\u53d6\u7684\u5236\u88c1\u63aa\u65bd\u3002\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u9875\u9762\u6216\u6574\u4e2a\u7f51\u7ad9\u65e0\u6cd5\u663e\u793a\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u3002\u00a0<\/span><\/p>\n<p><span>\u5b83\u4eec\u6db5\u76d6\u4e86\u8bb8\u591a\u95ee\u9898\uff0c\u4f8b\u5982\u5783\u573e\u5185\u5bb9\u3001\u4f4e\u8d28\u91cf\/\u7a00\u8584\u5185\u5bb9\u548c\u4f2a\u88c5\u3002\u5982\u679c\u60a8\u7684\u7f51\u9875\u5305\u542b\u8fdd\u53cd Google \u5783\u573e\u90ae\u4ef6\u653f\u7b56\u7684\u5143\u7d20\uff0c\u5219\u53ef\u80fd\u4f1a\u6536\u5230\u624b\u52a8\u64cd\u4f5c\u3002<\/span><\/p>\n<p><span>\u8981\u67e5\u770b\u60a8\u7684\u7f51\u7ad9\u662f\u5426\u6709\u4efb\u4f55\u624b\u52a8\u64cd\u4f5c\uff0c\u8bf7\u8f6c\u5230 Google Search Console \u5e76\u67e5\u770b<\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en\"><span>\u201c\u624b\u52a8\u64cd\u4f5c\u201d\u62a5\u544a<\/span><\/a><span>\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/google-issues-search-ranking-penalties-through-manual-actions-438253\"><strong><em><span>\u8c37\u6b4c\u901a\u8fc7\u624b\u52a8\u64cd\u4f5c\u53d1\u5e03\u641c\u7d22\u6392\u540d\u60e9\u7f5a<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-credibility-reasons\" class=\"wp-block-heading\"><span>\u53ef\u4fe1\u5ea6\u539f\u56e0<\/span><\/h2>\n<p><span>Google \u786e\u5b9a\u67d0\u4e2a\u7f51\u9875\u662f\u5426\u5bf9\u641c\u7d22\u8005\u6709\u7528\u4ee5\u53ca\u8bc4\u4f30\u5176\u6392\u540d\u7684\u5173\u952e\u65b9\u6cd5\u4e4b\u4e00\u662f\u8bc4\u4f30\u5176\u53ef\u4fe1\u5ea6\u3002\u5b83\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u5b9e\u73b0\u6b64\u76ee\u7684\u3002<\/span><\/p>\n<h3 id=\"h-14-links\" class=\"wp-block-heading\"><span>14. \u94fe\u63a5<\/span><\/h3>\n<p><span>\u6211\u4eec\u5df2\u7ecf\u786e\u5b9a\uff0c\u4e0e\u60a8\u7684\u7f51\u7ad9\u5efa\u7acb\u94fe\u63a5\u662f\u5411 Google \u5c55\u793a\u7f51\u9875\u4e0e\u7528\u6237\u76f8\u5173\u7684\u597d\u65b9\u6cd5\u3002\u4f46\u662f\uff0c\u6765\u81ea\u5916\u90e8\u7f51\u7ad9\u7684\u94fe\u63a5\u53ef\u80fd\u66f4\u6709\u4ef7\u503c\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u67d0\u4e2a\u7f51\u7ad9\u672c\u8eab\u5728\u4e0e\u60a8\u7684\u7f51\u9875\u76f8\u5173\u7684\u4e3b\u9898\u4e2d\u6392\u540d\u8f83\u9ad8\uff0c\u5219\u6765\u81ea\u8be5\u7f51\u7ad9\u7684\u94fe\u63a5\u53ef\u4ee5\u5411 Google \u8868\u660e\u7b2c\u4e09\u65b9\uff08\u5916\u90e8\u7f51\u7ad9\u7684\u53d1\u5e03\u8005\uff09\u8ba4\u4e3a\u60a8\u7684\u7f51\u9875\u4e0e\u5176\u8bfb\u8005\u76f8\u5173\u3002\u8fd9\u76f8\u5f53\u4e8e\u4ece\u4eba\u7684\u89d2\u5ea6\u9a8c\u8bc1\u4e86\u60a8\u7f51\u7ad9\u7684\u5185\u5bb9\u6709\u4ef7\u503c\u4e14\u76f8\u5173\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u7f51\u9875\u6392\u540d\u4e0d\u4f73\uff0c\u53ef\u80fd\u662f\u56e0\u4e3a\u7b2c\u4e09\u65b9\u6765\u6e90\u6307\u5411\u8be5\u7f51\u9875\u7684\u94fe\u63a5\u4e0d\u591a\u3002\u4e5f\u53ef\u80fd\u662f\u56e0\u4e3a\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u9875\u6709\u66f4\u591a\u6765\u81ea\u76f8\u5173\u3001\u503c\u5f97\u6392\u540d\u7684\u7f51\u7ad9\u7684\u94fe\u63a5\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/why-links-are-not-dead-437017\"><strong><em><span>7 \u4e2a\u8ff9\u8c61\u8868\u660e\u94fe\u63a5\u5c1a\u672a\u6d88\u4ea1\uff1a\u4e3a\u4ec0\u4e48\u8981\u5728 2024 \u5e74\u4e3a\u5b83\u4eec\u505a\u597d\u89c4\u5212<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-15-e-e-a-t-signals\" class=\"wp-block-heading\"><span>15. EEAT \u4fe1\u53f7<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-e-e-a-t-guide-seo-394191\"><span>EEAT<\/span><\/a><span>\u4ee3\u8868\u201c\u7ecf\u9a8c\u3001\u4e13\u4e1a\u3001\u6743\u5a01\u548c\u53ef\u4fe1\u5ea6\u201d\uff0c\u8fd9\u4e00\u6982\u5ff5\u6e90\u81ea<\/span><a href=\"https:\/\/searchengineland.com\/google-search-quality-rater-guidelines-changes-december-2022-390350\"><span>Google \u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357<\/span><\/a><span>\u3002\u5b83\u672c\u8d28\u4e0a\u662f Google \u8bc4\u4f30\u7f51\u7ad9\u5185\u5bb9\u8d28\u91cf\u7684\u6a21\u677f\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u8fd9\u5bf9\u4e8e\u6d89\u53ca\u201c<\/span><a href=\"https:\/\/searchengineland.com\/google-search-quality-rater-guidelines-changes-july-2022-386815\"><span>\u4f60\u7684\u91d1\u94b1\u6216\u4f60\u7684\u751f\u547d<\/span><\/a><span>\u201d\u9875\u9762\uff08\u7b80\u79f0 YMYL\uff09\u7684\u9875\u9762\u5c24\u5176\u91cd\u8981\u3002\u8fd9\u4e9b\u9875\u9762\u5305\u542b\u7684\u4fe1\u606f\u5982\u679c\u4e0d\u6b63\u786e\u6216\u5177\u6709\u8bef\u5bfc\u6027\uff0c\u53ef\u80fd\u4f1a\u5bf9\u8bfb\u8005\u9020\u6210\u4f24\u5bb3\uff08\u4f8b\u5982\u533b\u7597\u3001\u8d22\u52a1\u6216\u6cd5\u5f8b\u5efa\u8bae\uff09\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u8fd9\u4e9b\u7c7b\u578b\u7684\u9875\u9762\uff0cGoogle \u53ef\u80fd\u4f1a\u5728\u4fe1\u53f7\u4e0a\u589e\u52a0\u6743\u91cd\uff0c\u4ee5\u786e\u5b9a\u9875\u9762\u662f\u5426\u7531\u771f\u6b63\u5177\u6709\u8be5\u4e3b\u9898\u7ecf\u9a8c\u7684\u4e3b\u9898\u4e13\u5bb6\uff08\u4e13\u4e1a\u77e5\u8bc6\uff09\u7f16\u5199\u3002\u5b83\u8fd8\u4f1a\u91cd\u89c6\u88ab\u89c6\u4e3a\u8be5\u4e3b\u9898\u6743\u5a01\u7684\u7f51\u7ad9\u4e0a\u7684\u9875\u9762\uff0c\u5e76\u663e\u793a\u8868\u660e\u5176\u503c\u5f97\u4fe1\u8d56\u7684\u4fe1\u53f7\u3002<\/span><\/p>\n<h3 id=\"h-16-algorithm-reasons\" class=\"wp-block-heading\"><span>16. \u7b97\u6cd5\u539f\u56e0<\/span><\/h3>\n<p><span>\u6211\u6545\u610f\u5c06\u7b97\u6cd5\u53d8\u5316\u4f5c\u4e3a\u8003\u8651\u7f51\u9875\u6392\u540d\u4e0b\u964d\u7684\u6700\u540e\u4e00\u4e2a\u539f\u56e0\u3002\u5f53\u66fe\u7ecf\u6392\u540d\u9760\u524d\u7684\u7f51\u9875\u5f00\u59cb\u5728 SERP 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href=\"https:\/\/searchengineland.com\/library\/platforms\/google\/google-algorithm-updates\"><span>\u6848\u4f8b\u7814\u7a76\u548c\u5f71\u54cd\u62a5\u544a<\/span><\/a><span>\u3002\u8fd9\u6837\uff0c\u60a8\u66f4\u6709\u53ef\u80fd\u4e86\u89e3\u5728\u6392\u540d\u7cfb\u7edf\u66f4\u65b0\u540e\uff0c\u60a8\u9700\u8981\u5bf9\u60a8\u7684\u9875\u9762\u8fdb\u884c\u54ea\u4e9b\u66f4\u6539\uff0c\u4ee5\u4f7f\u5176\u66f4\u503c\u5f97\u6392\u540d\u3002<\/span><\/p>\n<h2 id=\"h-troubleshooting-roadblocks-holding-back-your-seo-success\" class=\"wp-block-heading\"><span>\u89e3\u51b3\u963b\u788d SEO 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1668","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1668"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1668\/revisions"}],"predecessor-version":[{"id":3105,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1668\/revisions\/3105"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}