{"id":1646,"date":"2025-05-30T20:19:01","date_gmt":"2025-05-30T12:19:01","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1646"},"modified":"2025-05-30T23:45:25","modified_gmt":"2025-05-30T15:45:25","slug":"search-ads-360%ef%bc%9a%e9%ab%98%e7%ba%a7-ppc-%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e7%9a%84-3-%e9%a1%b9%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1646","title":{"rendered":"Search Ads 360\uff1a\u9ad8\u7ea7 PPC \u8425\u9500\u4eba\u5458\u7684 3 \u9879\u6700\u4f73\u5b9e\u8df5"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u867d\u7136 Google Ads \u5177\u6709\u5185\u7f6e\u7684\u51fa\u4ef7\u7b97\u6cd5\u548c\u4f18\u5316\u529f\u80fd\uff0c\u4f46\u4e00\u4e9b<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u8425\u9500\u4eba\u5458\u548c\u5e7f\u544a\u5546\u4ecd\u7136\u4f9d\u8d56 Google \u7684 Search Ads 360 (SA360) \u6765\u7ba1\u7406\u590d\u6742\u7684\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u8ba8\u8bba\u4e86\u53ef\u5e2e\u52a9\u6700\u5927\u9650\u5ea6\u53d1\u6325 SA360 \u4ef7\u503c\u7684\u4e09\u79cd\u5173\u952e\u6700\u4f73\u5b9e\u8df5\u548c\u96c6\u6210\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5229\u7528\u4e0e Google Analytics \u548c BigQuery \u7684\u6570\u636e\u96c6\u6210\u3002<\/span><\/li>\n<li><span>\u5229\u7528\u57fa\u4e8e\u4ef7\u503c\u7684\u51fa\u4ef7\u548c\u81ea\u5b9a\u4e49\u53d8\u91cf\u7b49\u9ad8\u7ea7\u51fa\u4ef7\u4f18\u5316\u529f\u80fd\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528\u6a21\u677f\u548c\u81ea\u52a8\u5316\u6765\u7b80\u5316\u5e7f\u544a\u521b\u5efa\u548c\u7ba1\u7406\u6d41\u7a0b\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"h-what-is-search-ads-360-sa360-nbsp\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f Search Ads 360 (SA360)\uff1f\u00a0<\/span><\/h2>\n<p><span>Search Ads 360 \u662f Google \u65d7\u4e0b\u7684\u641c\u7d22\u7ba1\u7406\u5e73\u53f0\uff0c\u53ef\u5e2e\u52a9\u4ee3\u7406\u5546\u548c\u8425\u9500\u4eba\u5458\u7ba1\u7406<\/span><a href=\"https:\/\/support.google.com\/searchads\/answer\/6073010?sjid=14573232755231991989-AP\" target=\"_blank\" rel=\"noopener\"><span>\u8de8\u591a\u4e2a\u5f15\u64ce<\/span><\/a><span>\u548c\u5a92\u4f53\u6e20\u9053\u7684\u5927\u578b\u641c\u7d22\u8425\u9500\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u4f7f\u7528 Search Ads 360 \u521b\u5efa\u3001\u7ba1\u7406\u548c\u62a5\u544a\u4ee5\u4e0b\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Google \u5e7f\u544a<\/span><\/li>\n<li><span>\u5fae\u8f6f\u5e7f\u544a<\/span><\/li>\n<li><span>Yahoo! \u65e5\u672c\u8d5e\u52a9\u4ea7\u54c1<\/span><\/li>\n<li><span>\u767e\u5ea6<\/span><\/li>\n<\/ul>\n<p><span>SA360 \u9002\u7528\u4e8e\u590d\u6742\u7684\u8d26\u6237\u548c\u54c1\u724c\uff0c\u5c24\u5176\u662f\u62e5\u6709\u6301\u7eed\u5e93\u5b58\u66f4\u65b0\u4ea7\u54c1\u4fe1\u606f\u7684\u96f6\u552e\u5546\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u5e2e\u52a9\u60a8\u4ece SA360 \u83b7\u53d6\u6700\u5927\u4ef7\u503c\u7684\u6700\u4f73\u5b9e\u8df5\u3002<\/span><\/p>\n<h2 id=\"h-1-leverage-data-integrations-with-google-analytics-and-bigquery\" class=\"wp-block-heading\"><span>1. \u5229\u7528 Google Analytics \u548c BigQuery \u7684\u6570\u636e\u96c6\u6210<\/span><\/h2>\n<p><span>\u53cc\u5411\u6570\u636e\u540c\u6b65\u53ef\u786e\u4fdd\u4e00\u5207\u4fdd\u6301\u4e00\u81f4\u3002\u4f7f\u7528 Google Analytics \u8f6c\u5316\u6570\u636e\u6765\u63d0\u4f9b\u51fa\u4ef7\u6a21\u578b\uff0c\u53ef\u8de8\u5e73\u53f0\u5efa\u7acb\u5355\u4e00\u4e8b\u5b9e\u6765\u6e90\u3002\u00a0<\/span><\/p>\n<p><span>\u5c06\u6570\u636e\u8f93\u5165 BigQuery \u53ef\u4f7f\u5206\u6790\u66f4\u52a0\u53ef\u9760\u3002\u4e00\u4e9b\u7528\u4f8b\u5305\u62ec\uff1a<\/span><\/p>\n<h3 id=\"h-seasonal-trend-analysis\" class=\"wp-block-heading\"><span>\u5b63\u8282\u6027\u8d8b\u52bf\u5206\u6790<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u54c1\u724c\u53ef\u4ee5\u5206\u6790\u5b58\u50a8\u5728 BigQuery \u4e2d\u7684\u5386\u53f2 SA360 \u6570\u636e\uff0c\u4ee5\u786e\u5b9a\u641c\u7d22\u67e5\u8be2\u548c\u9884\u8ba2\u7684\u5b63\u8282\u6027\u8d8b\u52bf\u3002\u8fd9\u79cd\u6d1e\u5bdf\u53ef\u4ee5\u6307\u5bfc\u4ed6\u4eec\u8c03\u6574\u5e7f\u544a\u652f\u51fa\u548c\u5b9a\u4f4d\u7b56\u7565\uff0c\u4ee5\u5229\u7528\u9884\u8ba2\u9ad8\u5cf0\u671f\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-cross-channel-performance\" class=\"wp-block-heading\"><span>\u8de8\u6e20\u9053\u8868\u73b0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u901a\u8fc7\u5c06 SA360 \u548c\u5176\u4ed6\u5e7f\u544a\u5e73\u53f0\u7684\u6570\u636e\u96c6\u6210\u5230 BigQuery \u4e2d\uff0c\u54c1\u724c\u53ef\u4ee5\u4e86\u89e3\u641c\u7d22\u5e7f\u544a\u5728\u5176\u591a\u6e20\u9053\u8425\u9500\u5de5\u4f5c\u7684\u66f4\u5e7f\u6cdb\u80cc\u666f\u4e2d\u7684\u4f5c\u7528\uff0c\u4ece\u800c\u4f18\u5316\u7ec4\u5408\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-lead-quality-analysis\" class=\"wp-block-heading\"><span>\u7ebf\u7d22\u8d28\u91cf\u5206\u6790<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u516c\u53f8\u53ef\u4ee5\u4f7f\u7528 BigQuery \u5206\u6790 SA360 \u6570\u636e\u4ee5\u53ca\u6765\u81ea CRM \u7684\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf\u6570\u636e\u3002\u8fd9\u4f7f\u4ed6\u4eec\u80fd\u591f\u786e\u5b9a\u54ea\u4e9b\u641c\u7d22\u5173\u952e\u5b57\u548c\u5e7f\u544a\u7cfb\u5217\u53ef\u4ee5\u4ea7\u751f\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u5176\u51fa\u4ef7\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-2-take-advantage-of-advanced-bid-optimization-features\" class=\"wp-block-heading\"><span>2. \u5229\u7528\u9ad8\u7ea7\u51fa\u4ef7\u4f18\u5316\u529f\u80fd<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/value-based-bidding-boost-google-ads-437240\"><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7<\/span><\/a><span>\u53ef\u5e2e\u52a9\u5e7f\u544a\u5546\u4e0d\u4ec5\u5173\u6ce8\u4e00\u4e2a\u8f6c\u5316\u4e8b\u4ef6\uff0c\u8fd8\u5173\u6ce8\u5404\u79cd\u4e8b\u4ef6\uff08\u7535\u5b50\u90ae\u4ef6\u6ce8\u518c\u3001\u8f6c\u5316\u3001\u67e5\u627e\u4f4d\u7f6e\u7b49\uff09\u3002<\/span><\/p>\n<p><span>\u8bbe\u7f6e\u6bcf\u4e2a\u4e8b\u4ef6\u7684\u4e0d\u540c\u503c\u6709\u52a9\u4e8e\u7b97\u6cd5\u62e5\u6709\u66f4\u5e7f\u6cdb\u7684\u6570\u636e\u548c\u64cd\u4f5c\u6765\u4f18\u5316\u3002\u6b64\u5916\uff0c\u60a8\u53ef\u4ee5\u5728 SA360 \u4e2d\u4e3a\u8fd9\u4e9b\u4e0d\u540c\u7684\u8f6c\u5316\u4e8b\u4ef6\u521b\u5efa\u6743\u91cd\uff0c\u4ee5\u5e2e\u52a9\u521b\u5efa\u8fd9\u4e9b\u4e8b\u4ef6\u7684\u6700\u4f73\u7ec4\u5408\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd8\u53ef\u4ee5\u901a\u8fc7 Floodlight \u4ee3\u7801\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u53d8\u91cf\u3002\u8fd9\u4e9b\u53d8\u91cf\u5305\u62ec\u4ea7\u54c1\u3001\u4f4d\u7f6e\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u548c\u5176\u4ed6\u81ea\u5b9a\u4e49\u53d8\u91cf\uff0c\u8fd9\u4e9b\u53d8\u91cf\u5bf9\u4f01\u4e1a\u6765\u8bf4\u975e\u5e38\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u5b64\u7acb\u7684\u5dee\u5f02\u53ef\u80fd\u770b\u8d77\u6765\u610f\u4e49\u4e0d\u5927\uff0c\u4f46\u662f\u5f53\u5b83\u4eec\u5806\u79ef\u5728\u4e00\u8d77\u65f6\uff0c\u4f60\u5c31\u4f1a\u770b\u5230\u6709\u610f\u4e49\u7684\u5dee\u5f02\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4ea7\u54c1\u7684\u5229\u6da6\u7387\u4e3a\u4f8b\u3002\u5047\u8bbe\u60a8\u9500\u552e\u4e00\u53f0\u552e\u4ef7 200 \u7f8e\u5143\u7684\u6253\u5370\u673a\u548c\u4e00\u53f0\u552e\u4ef7 200 \u7f8e\u5143\u7684\u6570\u7801\u76f8\u673a\u3002\u867d\u7136\u4e24\u79cd\u60c5\u51b5\u4e0b\u7684\u6536\u5165\u90fd\u662f 200 \u7f8e\u5143\uff0c\u4f46\u6253\u5370\u673a\u7684\u5229\u6da6\u7387\u53ef\u80fd\u662f 30%\uff0c\u800c\u6570\u7801\u76f8\u673a\u7684\u5229\u6da6\u7387\u53ea\u6709 10%\u3002\u56e0\u6b64\uff0c200 \u7f8e\u5143\u7684\u6253\u5370\u673a\u662f\u9996\u9009\u9500\u552e\uff0c\u56e0\u4e3a\u5b83\u5e26\u6765\u4e86 60 \u7f8e\u5143\u7684\u5229\u6da6\uff0c\u800c\u6570\u7801\u76f8\u673a\u53ea\u5e26\u6765\u4e86 20 \u7f8e\u5143\u7684\u5229\u6da6\u3002\u00a0<\/span><\/p>\n<p><span>\u5176\u4ed6\u5177\u6709\u91cd\u8981\u4e1a\u52a1\u7684\u9879\u76ee\u53ef\u80fd\u662f\u6839\u636e\u4ea7\u54c1\u91cd\u91cf\u800c\u53d8\u5316\u7684\u8fd0\u8d39\uff0c\u6216\u4ea7\u751f\u8ba2\u9605\u6536\u5165\u4e0e\u4e00\u6b21\u6027\u8d2d\u4e70\u7684\u4ea7\u54c1\u3002\u8fd9\u4e9b\u662f\u60a8\u53ef\u4ee5\u5728 SA360 \u4e2d\u5e2e\u52a9\u8bbe\u7f6e\u7684\u590d\u6742\u66f4\u65b0\u548c\u89c4\u5219\uff0c\u5b83\u4eec\u786e\u5b9e\u53ef\u4ee5\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u3002<\/span><\/p>\n<p><span>\u8fd9\u5305\u62ec\u4e3a\u5168\u65b0\u7684\u6d3b\u52a8\uff08\u79f0\u4e3a\u201c\u51b7\u542f\u52a8\u201d\uff09\u83b7\u53d6\u590d\u6742\u7684\u5e2e\u52a9\u3002\u6b64\u7c7b\u6d3b\u52a8\u8bd5\u56fe\u5728\u5b66\u4e60\u6a21\u5f0f\u4e0e\u4e0d\u8fc7\u5ea6\u8ffd\u6c42\u9ad8\u4f4d\u548c\u6d6a\u8d39\u5f00\u652f\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u4ecd\u7136\u9700\u8981\u957f\u8fbe\u4e24\u5468\u7684\u65f6\u95f4\u624d\u80fd\u4ece\u8fd9\u79cd\u6a21\u5f0f\u4e0b\u83b7\u53d6\u8db3\u591f\u7684\u6570\u636e\uff0c\u4f46\u8fd9\u79cd\u201c\u51b7\u542f\u52a8\u201d\u6a21\u5f0f\u5728\u542f\u52a8\u6d3b\u52a8\u65b9\u9762\u505a\u5f97\u66f4\u597d\u3002\u00a0<\/span><\/p>\n<p><span>Google \u660e\u786e\u6307\u51fa\uff0c\u5b83\u4f1a\u8986\u76d6\u51fa\u4ef7\u7b56\u7565\u7684\u4e3b\u8981\u76ee\u6807\uff0c\u4f8b\u5982 CPA\u3001ERS\u3001ROAS\u3001\u6392\u540d\u4ee5\u53ca\u4e3a\u51fa\u4ef7\u7b56\u7565\u8bbe\u7f6e\u7684\u4efb\u4f55\u6bcf\u6708\u652f\u51fa\u91d1\u989d\u3002\u4f46\u662f\uff0c\u5b83\u4e0d\u4f1a\u8986\u76d6\u6700\u4f4e\/\u6700\u9ad8\u51fa\u4ef7\u6216\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u4e86\u89e3\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-bid-strategy-campaign-success-437448\"><span>\u6bcf\u79cd Google Ads \u51fa\u4ef7\u7b56\u7565\u5982\u4f55\u5f71\u54cd\u5e7f\u544a\u7cfb\u5217\u7684\u6210\u529f<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-3-use-templates-and-feed-automation-to-streamline-ad-creation\" class=\"wp-block-heading\"><span>3. \u4f7f\u7528\u6a21\u677f\u548c\u81ea\u52a8\u5316\u529f\u80fd\u7b80\u5316\u5e7f\u544a\u521b\u5efa<\/span><\/h2>\n<p><span>\u9664\u4e86\u96f6\u552e\u5546\u4e4b\u5916\uff0c\u8bb8\u591a\u4f01\u4e1a\u90fd\u6709\u5404\u79cd\u5404\u6837\u7684\u6d3b\u52a8\u3001\u4ea7\u54c1\u548c\u53d8\u5316\uff0c\u901a\u8fc7\u81ea\u52a8\u5316\u548c\u8f6c\u6362\u4e3a\u6a21\u677f\u53ef\u4ee5\u8282\u7701\u5927\u91cf\u7684\u65f6\u95f4\u548c\u7cbe\u529b\u3002<\/span><\/p>\n<p><span>\u4e0b\u9762\u4ee5\u4e00\u5bb6\u822a\u7a7a\u516c\u53f8\u4e3a\u4f8b\uff0c\u5c55\u793a\u4e86\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u53d8\u5316\u4e3a\u6d88\u8d39\u8005\u521b\u5efa\u52a8\u6001\u5e7f\u544a\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full wp-lightbox-container\" 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alt=\"\u822a\u7a7a\u516c\u53f8\u4f9b\u7a3f\u6a21\u677f\" width=\"1356\" height=\"1004\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Feed-template-for-airline.png.webp 1356w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Feed-template-for-airline-457x338.png.webp 457w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Feed-template-for-airline-800x592.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Feed-template-for-airline-153x113.png.webp 153w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Feed-template-for-airline-768x569.png.webp 768w\" data-lazy-sizes=\"(max-width: 1356px) 100vw, 1356px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Feed-template-for-airline.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-leveraging-sa360-for-advanced-ppc-campaigns\" class=\"wp-block-heading\"><span>\u5229\u7528 SA360 \u5f00\u5c55\u9ad8\u7ea7 PPC \u6d3b\u52a8<\/span><\/h2>\n<p><span>Search Ads 360 \u662f\u4e00\u6b3e\u529f\u80fd\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u53ea\u6709\u901a\u8fc7\u7ecf\u8fc7\u8ba4\u8bc1\u7684\u7b2c\u4e09\u65b9\u5356\u5bb6\u624d\u80fd\u4f7f\u7528\u3002\u7ecf\u9a8c\u4e30\u5bcc\u7684\u641c\u7d22\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6709\u6548\u5229\u7528\u5176\u4f18\u52bf\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u4e0e\u4efb\u4f55\u5de5\u5177\u4e00\u6837\uff0c\u5b83\u9700\u8981\u4e13\u4e1a\u77e5\u8bc6\u624d\u80fd\u53d1\u6325\u6700\u5927\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u6b63\u5982\u60a8\u4e0d\u4f1a\u53ea\u4e3a\u6d4f\u89c8\u7f51\u9875\u800c\u8d2d\u4e70\u9ad8\u4ef7\u7b14\u8bb0\u672c\u7535\u8111\u4e00\u6837\uff0c\u60a8\u5fc5\u987b\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u4e1a\u52a1\u624d\u80fd\u6709\u6548\u5229\u7528\u6b64\u5de5\u5177\u3002\u81ea\u5b9a\u4e49\u53d8\u91cf\u3001\u6a21\u677f\u548c\u6570\u636e\u96c6\u6210\u5bf9\u4e8e\u6210\u529f\u81f3\u5173\u91cd\u8981\uff0c\u5c24\u5176\u662f\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u867d\u7136 Google Ads \u5177\u6709\u5185\u7f6e\u7684\u51fa\u4ef7\u7b97\u6cd5\u548c\u4f18\u5316\u529f\u80fd\uff0c\u4f46\u4e00\u4e9bPPC\u8425\u9500\u4eba\u5458\u548c\u5e7f\u544a\u5546\u4ecd\u7136\u4f9d\u8d56 Google  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