{"id":1642,"date":"2025-05-29T07:57:36","date_gmt":"2025-05-28T23:57:36","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1642"},"modified":"2025-05-29T08:05:59","modified_gmt":"2025-05-29T00:05:59","slug":"%e4%ba%9a%e9%a9%ac%e9%80%8a%e8%a2%ab%e8%a6%81%e6%b1%82%e5%85%ac%e5%bc%80%e5%85%b6%e5%9c%a8%e6%ac%a7%e7%9b%9f%e6%8a%95%e6%94%be%e7%9a%84%e5%b9%bf%e5%91%8a%e7%9a%84%e8%af%a6%e7%bb%86%e4%bf%a1%e6%81%af","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1642","title":{"rendered":"\u4e9a\u9a6c\u900a\u88ab\u8981\u6c42\u516c\u5f00\u5176\u5728\u6b27\u76df\u6295\u653e\u7684\u5e7f\u544a\u7684\u8be6\u7ec6\u4fe1\u606f"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u4e9a\u9a6c\u900a\u73b0\u5728\u5fc5\u987b\u901a\u8fc7\u516c\u5171\u56fe\u4e66\u9986\u5206\u4eab\u5176\u5728\u6b27\u76df\u6295\u653e\u7684\u5e7f\u544a\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u5728\u5411\u6b27\u76df\u6cd5\u9662 (CJEU) \u4e0a\u8bc9\u5931\u8d25\u5e76\u7533\u8bf7\u6682\u505c\u540e\uff0c\u8fd9\u5bb6\u96f6\u552e\u5de8\u5934\u88ab\u8feb\u6839\u636e\u6b27\u76df\u300a\u6570\u5b57\u670d\u52a1\u6cd5\u6848\u300b(DSA) \u63d0\u9ad8\u5176\u5e7f\u544a\u8fd0\u8425\u7684\u900f\u660e\u5ea6\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong><span>\u3002\u4e9a\u9a6c\u900a\u5e7f\u544a\u5e93\u7684\u521b\u5efa\u5c06\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u5b9d\u8d35\u7684\u89c1\u89e3\uff0c\u8ba9\u4ed6\u4eec\u4e86\u89e3\u8fd9\u5bb6\u96f6\u552e\u5de8\u5934\u5982\u4f55\u5c55\u793a\u5e7f\u544a\u5e76\u4ece\u5e7f\u544a\u4e2d\u83b7\u5229\u3002\u8fd9\u5c06\u4f7f\u4ed6\u4eec\u80fd\u591f\u66f4\u6709\u6548\u5730\u4f18\u5316\u5e7f\u544a\uff0c\u4ece\u800c\u5728\u5e73\u53f0\u4e0a\u83b7\u5f97\u66f4\u597d\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><strong><span>\u4ec0\u4e48\u662f\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u6848\u300b\uff08DMA\uff09\uff1f<\/span><\/strong><span>\u00a0\u00a0DMA\u00a0\u662f 2022 \u5e74\u51fa\u53f0\u7684\u4e00\u9879\u7acb\u6cd5\uff0c\u65e8\u5728\u786e\u4fdd\u5927\u578b\u5728\u7ebf\u5e73\u53f0\uff08\u79f0\u4e3a\u201c\u5b88\u95e8\u4eba\u201d\uff09\u5728\u7f51\u4e0a\u516c\u5e73\u884c\u4e8b<\/span><a href=\"https:\/\/searchengineland.com\/google-data-privacy-targeted-eu-dma-436595\" target=\"_blank\" rel=\"noopener\"><span>\uff0c<\/span><\/a><span>\u00a0\u4e3a\u5728\u7ebf\u4e1a\u52a1\u521b\u9020\u516c\u5e73\u5f00\u653e\u7684\u73af\u5883\u3002\u6839\u636e DMA\uff0c\u53ea\u6709\u516d\u4f4d\u5b88\u95e8\u4eba\u8d1f\u6709\u4e49\u52a1\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Alphabet\uff08\u8c37\u6b4c\u7684\u6bcd\u516c\u53f8\uff09\u3002<\/span><\/li>\n<li><span>\u82f9\u679c\u3002<\/span><\/li>\n<li><span>\u5143\u3002<\/span><\/li>\n<li><span>\u4e9a\u9a6c\u900a\u3002<\/span><\/li>\n<li><span>\u5fae\u8f6f\u3002<\/span><\/li>\n<li><span>\u5b57\u8282\u8df3\u52a8\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u516d\u5bb6\u516c\u53f8\u5747\u4e0d\u4f4d\u4e8e\u6b27\u76df\uff0c\u5747\u88ab\u8981\u6c42\u786e\u4fdd\u5b8c\u5168\u9075\u5b88 DMA \u4e49\u52a1\u5e76\u5728 3 \u6708 7 \u65e5\u4e4b\u524d\u63d0\u4ea4\u5408\u89c4\u62a5\u544a\u3002<\/span><\/p>\n<p><strong><span>DMA \u8fdd\u89c4\u5904\u7f5a\u3002<\/span><\/strong><span>\u00a0\u4e0d\u9075\u5b88 DMA \u7684\u540e\u679c\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7f5a\u6b3e\uff1a\u6700\u9ad8\u53ef\u8fbe\u516c\u53f8\u5168\u7403\u5e74\u8425\u4e1a\u989d\u768410%\uff0c\u82e5\u5c61\u6b21\u8fdd\u6cd5\uff0c\u6700\u9ad8\u53ef\u8fbe20%\u3002<\/span><\/li>\n<li><span>\u5b9a\u671f\u7f5a\u6b3e\uff1a\u6700\u9ad8\u53ef\u8fbe\u516c\u53f8\u65e5\u5e73\u5747\u8425\u4e1a\u989d\u76845%\u3002<\/span><\/li>\n<li><span>\u8865\u6551\u63aa\u65bd\uff1a\u8fd9\u4e9b\u53ef\u4ee5\u5305\u62ec\u884c\u4e3a\u8865\u6551\u63aa\u65bd\u548c\u7ed3\u6784\u8865\u6551\u63aa\u65bd\uff0c\u4f8b\u5982\u5265\u79bb\uff08\u90e8\u5206\uff09\u4e1a\u52a1\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u4e9a\u9a6c\u900a\u5bf9 DSA \u8981\u6c42\u63d0\u51fa\u5f02\u8bae\u3002<\/span><\/strong><span>\u53bb\u5e74 9 \u6708\uff0c\u4e9a\u9a6c\u900a\u5bf9 DSA \u4e2d\u9075\u5b88\u5e7f\u544a\u900f\u660e\u5ea6\u89c4\u5219\u7684\u8981\u6c42\u63d0\u51fa\u8d28\u7591\u3002\u7ed3\u679c\uff0c\u6b27\u76df\u666e\u901a\u6cd5\u9662\u6682\u65f6\u53eb\u505c\u4e86\u5e7f\u544a\u5e93\uff0c\u76f4\u5230\u95ee\u9898\u5f97\u5230\u89e3\u51b3\u3002<\/span><\/p>\n<p><strong><span>\u5224\u51b3\u64a4\u9500<\/span><\/strong><span>\u3002\u672c\u5468\uff0c\u6b27\u76df\u6cd5\u9662\u63a8\u7ffb\u4e86\u6682\u505c\u4e9a\u9a6c\u900a\u9075\u5b88\u5e7f\u544a\u900f\u660e\u5ea6\u6761\u6b3e\u8981\u6c42\u7684\u51b3\u5b9a\u3002\u6cd5\u9662\u88c1\u5b9a\u4e9a\u9a6c\u900a\u73b0\u5728\u5fc5\u987b\u575a\u6301\u53d1\u5e03\u5e7f\u544a\u5e93\u3002\u867d\u7136\u6cd5\u9662\u627f\u8ba4\u4e9a\u9a6c\u900a\u5bf9\u5408\u89c4\u6027\u7684\u62c5\u5fe7\uff0c\u4f46\u4ed6\u4eec\u5f3a\u8c03\u7ef4\u62a4\u6b27\u76df\u7acb\u6cd5\u8005\u901a\u8fc7\u6cd5\u5f8b\u7684\u610f\u56fe\u7684\u91cd\u8981\u6027\u3002\u63a8\u8fdf\u5408\u89c4\u53ef\u80fd\u4f1a\u7834\u574f DSA \u7684\u76ee\u6807\uff0c\u53ef\u80fd\u4f1a\u6301\u7eed\u6570\u5e74\u3002<\/span><\/p>\n<p><strong><span>\u6b27\u6d32\u6cd5\u9662\u7684\u8868\u6001<\/span><\/strong><span>\u3002\u6b27\u6d32\u6cd5\u9662\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6682\u505c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u300a\u6570\u5b57\u670d\u52a1\u5355\u4e00\u5e02\u573a\u6761\u4f8b\u300b\u76ee\u6807\u7684\u5168\u9762\u5b9e\u73b0\u5ef6\u8fdf\u6570\u5e74\uff0c\u56e0\u6b64\u53ef\u80fd\u5bfc\u81f4\u5a01\u80c1\u57fa\u672c\u6743\u5229\u7684\u7f51\u7edc\u73af\u5883\u6301\u7eed\u5b58\u5728\u6216\u53d1\u5c55\uff0c\u800c\u6b27\u76df\u7acb\u6cd5\u673a\u6784\u8ba4\u4e3a\uff0c\u5927\u578b\u5e73\u53f0\u5728\u8fd9\u79cd\u73af\u5883\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5728\u672c\u6848\u4e2d\uff0c\u6b27\u76df\u7acb\u6cd5\u673a\u6784\u7ef4\u62a4\u7684\u5229\u76ca\u4f18\u5148\u4e8e\u4e9a\u9a6c\u900a\u7684\u7269\u8d28\u5229\u76ca\uff0c\u56e0\u6b64\u5229\u76ca\u5e73\u8861\u6709\u5229\u4e8e\u9a73\u56de\u6682\u505c\u8bf7\u6c42\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u4e9a\u9a6c\u900a\u7684\u8868\u6001<\/span><\/strong><span>\u3002\u4e9a\u9a6c\u900a\u53d1\u8a00\u4eba\u5411<\/span><a href=\"https:\/\/techcrunch.com\/2024\/03\/27\/amazon-dsa-ads-library-cjeu\/\" target=\"_blank\" rel=\"noopener\"><span>Tech Crunch<\/span><\/a><span>\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u4eec\u5bf9\u8fd9\u4e00\u51b3\u5b9a\u611f\u5230\u5931\u671b\uff0c\u5e76\u575a\u6301\u8ba4\u4e3a\u4e9a\u9a6c\u900a\u4e0d\u7b26\u5408DSA\u89c4\u5b9a\u7684\u2018\u8d85\u5927\u578b\u5728\u7ebf\u5e73\u53f0\u2019\uff08VLOP\uff09\u7684\u63cf\u8ff0\uff0c\u4e0d\u5e94\u88ab\u6307\u5b9a\u4e3a\u6b64\u7c7b\u5e73\u53f0\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5ba2\u6237\u5b89\u5168\u662f\u4e9a\u9a6c\u900a\u7684\u9996\u8981\u4efb\u52a1\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u4e0e\u6b27\u76df\u5bc6\u5207\u5408\u4f5c\uff0c\u5c65\u884c DSA \u89c4\u5b9a\u7684\u4e49\u52a1\u3002\u201d<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u4e86\u89e3\u3002<\/span><\/strong><span>\u8bf7\u9605\u8bfb\u6b27\u6d32\u6cd5\u9662\u5173\u4e8e\u5176<\/span><a href=\"https:\/\/curia.europa.eu\/jcms\/upload\/docs\/application\/pdf\/2024-03\/cp240060en.pdf\" target=\"_blank\" rel=\"noopener\"><span>\u88c1\u51b3<\/span><\/a><span>\u7684\u5b8c\u6574\u58f0\u660e\uff0c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e9a\u9a6c\u900a\u73b0\u5728\u5fc5\u987b\u901a\u8fc7\u516c\u5171\u56fe\u4e66\u9986\u5206\u4eab\u5176\u5728\u6b27\u76df\u6295\u653e\u7684\u5e7f\u544a\u7684\u8be6\u7ec6\u4fe1\u606f\u3002 \u5728\u5411\u6b27\u76df\u6cd5\u9662 (CJEU) \u4e0a\u8bc9\u5931\u8d25\u5e76\u7533\u8bf7\u6682\u505c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1642","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1642"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1642\/revisions"}],"predecessor-version":[{"id":3093,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1642\/revisions\/3093"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}