{"id":1630,"date":"2025-05-26T09:52:46","date_gmt":"2025-05-26T01:52:46","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1630"},"modified":"2025-05-26T10:03:34","modified_gmt":"2025-05-26T02:03:34","slug":"%e6%9c%80%e5%a4%a7%e5%8c%96%e6%82%a8%e7%9a%84-b2b-%e6%94%af%e5%87%ba%ef%bc%9a%e5%9f%ba%e4%ba%8e%e8%b4%a6%e6%88%b7%e7%9a%84%e8%90%a5%e9%94%80%e5%80%bc%e5%be%97%e5%90%97%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1630","title":{"rendered":"\u6700\u5927\u5316\u60a8\u7684 B2B \u652f\u51fa\uff1a\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u503c\u5f97\u5417\uff1f"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5728 B2B \u8425\u9500\u4e2d\uff0c\u4f20\u7edf\u7684\u5e7f\u6492\u7f51\u7684\u65b9\u5f0f\u6b63\u65e5\u76ca\u53d7\u5230\u66f4\u6709\u9488\u5bf9\u6027\u548c\u4e2a\u6027\u5316\u7684\u7b56\u7565\u7684\u6311\u6218\uff1a\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM)\u3002<\/span><\/p>\n<p><span>\u8be5\u65b9\u6cd5\u4fa7\u91cd\u4e8e\u8bc6\u522b\u548c\u5438\u5f15\u7279\u5b9a\u7684\u9ad8\u4ef7\u503c\u8d26\u6237\uff0c\u5c06\u6bcf\u4e2a\u8d26\u6237\u89c6\u4e3a\u81ea\u5df1\u72ec\u7279\u7684\u5e02\u573a\u3002<\/span><\/p>\n<p><span>\u4f46 ABM \u662f\u5426\u9002\u5408\u60a8\u7684\u4e1a\u52a1\uff1f<\/span><\/p>\n<p><span>\u672c\u6587\u63a2\u8ba8\u5b9e\u65bd ABM \u7b56\u7565\u7684\u6f5c\u5728\u597d\u5904\u548c\u6311\u6218\uff0c\u4ee5\u53ca\u8bc4\u4f30\u5176\u662f\u5426\u9002\u5408\u60a8\u7684\u7ec4\u7ec7\u65f6\u9700\u8981\u8003\u8651\u7684\u5173\u952e\u56e0\u7d20\u3002<\/span><\/p>\n<h2 id=\"h-understanding-account-based-marketing\" class=\"wp-block-heading\"><span>\u4e86\u89e3\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500<\/span><\/h2>\n<p><span>\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0cABM \u662f\u4e00\u79cd\u6218\u7565\u65b9\u6cd5\uff0c\u4e13\u6ce8\u4e8e\u901a\u8fc7\u4e2a\u6027\u5316\u548c\u76f8\u5173\u7684\u8425\u9500\u52aa\u529b\u7784\u51c6\u9ad8\u4ef7\u503c\u8d26\u6237\u3002<\/span><\/p>\n<p><span>\u4e0e\u901a\u5e38\u5e7f\u6cdb\u6492\u7f51\u7684\u4f20\u7edf\u8425\u9500\u65b9\u6cd5\u4e0d\u540c\uff0cABM \u5177\u6709\u7cbe\u51c6\u7684\u5b9a\u4f4d\u529f\u80fd\uff0c\u5c06\u4e2a\u4eba\u8d26\u6237\u89c6\u4e3a\u72ec\u7279\u7684\u5e02\u573a\u3002<\/span><\/p>\n<h3 id=\"h-the-upside-benefits-of-abm\" class=\"wp-block-heading\"><span>\u4f18\u70b9\uff1aABM \u7684\u597d\u5904<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u6539\u8fdb\u5b9a\u4f4d<\/span><\/strong><span>\uff1aABM \u5141\u8bb8\u6570\u5b57\u8425\u9500\u4eba\u5458\u6839\u636e\u76ee\u6807\u8d26\u6237\u7684\u7279\u5b9a\u9700\u6c42\u548c\u75db\u70b9\u5236\u5b9a\u7b56\u7565\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u7cbe\u51c6\u7684\u5b9a\u4f4d\u3002<\/span><\/li>\n<li><strong><span>\u589e\u5f3a\u4e2a\u6027\u5316\uff1a<\/span><\/strong><span>\u4e2a\u6027\u5316\u5728\u5f53\u4eca\u7684\u6570\u5b57\u73af\u5883\u4e2d\u81f3\u5173\u91cd\u8981\u3002ABM \u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u4e3a\u6bcf\u4e2a\u76ee\u6807\u5e10\u6237\u521b\u5efa\u5b9a\u5236\u7684\u5185\u5bb9\u548c\u6d88\u606f\uff0c\u4ece\u800c\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u8054\u7cfb\u3002<\/span><\/li>\n<li><strong><span>\u589e\u52a0\u9500\u552e\u989d\u548c\u6536\u5165\uff1a<\/span><\/strong><span>\u901a\u8fc7\u5c06\u7cbe\u529b\u96c6\u4e2d\u5728\u9ad8\u4ef7\u503c\u8d26\u6237\u4e0a\uff0cABM \u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u5e76\u589e\u52a0\u6536\u5165\u3002\u4e2a\u6027\u5316\u65b9\u6cd5\u5f80\u5f80\u80fd\u5f15\u8d77\u51b3\u7b56\u8005\u7684\u66f4\u591a\u5171\u9e23\uff0c\u4ece\u800c\u4fc3\u8fdb\u9500\u552e\u8fc7\u7a0b\u3002<\/span><\/li>\n<li><strong><span>\u66f4\u597d\u5730\u534f\u8c03\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\uff1a<\/span><\/strong><span>\u00a0ABM \u9f13\u52b1\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u7684\u534f\u4f5c\uff0c\u786e\u4fdd\u5bf9\u7279\u5b9a\u76ee\u6807\u5ba2\u6237\u91c7\u53d6\u7edf\u4e00\u7684\u65b9\u6cd5\u3002\u8fd9\u79cd\u534f\u8c03\u53ef\u4ee5\u6539\u5584\u6c9f\u901a\u5e76\u7b80\u5316\u9500\u552e\u6d41\u7a0b\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-the-downside-challenges-of-abm\" class=\"wp-block-heading\"><span>\u7f3a\u70b9\uff1aABM \u7684\u6311\u6218<\/span><\/h3>\n<p><span>\u867d\u7136 ABM \u7684\u597d\u5904\u5f88\u660e\u663e\uff0c\u4f46\u4e5f\u5fc5\u987b\u8003\u8651\u5b9e\u65bd\u6b64\u7c7b\u7b56\u7565\u6240\u5e26\u6765\u7684\u6311\u6218\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u8d44\u6e90\u5bc6\u96c6\u5ea6<\/span><\/strong><span>\uff1aABM \u9700\u8981\u6295\u5165\u5927\u91cf\u65f6\u95f4\u3001\u7cbe\u529b\u548c\u8d44\u6e90\u3002\u8425\u9500\u4eba\u5458\u9700\u8981\u8bc4\u4f30\u4ed6\u4eec\u7684\u56e2\u961f\u662f\u5426\u80fd\u591f\u8fbe\u5230\u6709\u6548 ABM \u6240\u9700\u7684\u4e2a\u6027\u5316\u548c\u5173\u6ce8\u6c34\u5e73\u3002<\/span><\/li>\n<li><strong><span>\u6570\u636e\u51c6\u786e\u6027\u548c\u96c6\u6210\u6027<\/span><\/strong><span>\uff1a\u6210\u529f\u7684 ABM \u4f9d\u8d56\u4e8e\u51c6\u786e\u4e14\u96c6\u6210\u7684\u6570\u636e\u3002\u6570\u5b57\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u5fc5\u987b\u786e\u4fdd\u5176\u6570\u636e\u7ba1\u7406\u7cfb\u7edf\u8db3\u591f\u5f3a\u5927\uff0c\u4ee5\u652f\u6301 ABM \u7b56\u7565\u7684\u590d\u6742\u6027\u3002<\/span><\/li>\n<li><strong><span>\u9500\u552e\u5468\u671f\u66f4\u957f\uff1a<\/span><\/strong><span>\u00a0ABM \u7684\u4e2a\u6027\u5316\u6709\u65f6\u4f1a\u5bfc\u81f4\u66f4\u957f\u7684\u9500\u552e\u5468\u671f\uff0c\u8fd9\u610f\u5473\u7740\u8425\u9500\u4eba\u5458\u5fc5\u987b\u6743\u8861\u6f5c\u5728\u5229\u76ca\u4e0e\u8be5\u7b56\u7565\u4ea7\u751f\u6210\u679c\u6240\u9700\u7684\u8010\u5fc3\u3002<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-a-contrarian-approach-to-abm\" class=\"wp-block-heading\"><span>\u5bf9 ABM \u7684\u9006\u5411\u601d\u8003<\/span><\/h2>\n<p><span>LinkedIn B2B \u7814\u7a76\u6240\u7684\u201c\u00a0<\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/b2b-institute\/2030-b2b-trends\" target=\"_blank\" rel=\"noopener\"><span>2030 \u5e74 B2B \u8d8b\u52bf<\/span><\/a><span>\u201d\u63a2\u8ba8\u4e86\u672a\u6765\u5341\u5e74\u7684\u53cd\u5411\u89c2\u70b9\u3002\u4ee5\u4e0b\u662f\u8fd9\u4efd\u957f\u8fbe 43 \u9875\u7684\u62a5\u544a\u4e2d\u503c\u5f97\u601d\u8003\u7684\u5173\u952e\u8981\u70b9\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5927\u591a\u6570\u7b2c\u4e09\u65b9\u6570\u636e\u90fd\u4e0d\u53ef\u9760\uff1b\u5b83\u975e\u5e38\u4e0d\u51c6\u786e\uff0c\u800c\u4e14\u7531\u4e8e\u9690\u79c1\u5f62\u52bf\u7684\u53d8\u5316\uff0c\u8fd9\u79cd\u60c5\u51b5\u9884\u8ba1\u4f1a\u53d8\u5f97\u66f4\u7cdf\u3002<\/span><\/li>\n<li><span>\u5458\u5de5\u9891\u7e41\u53d8\u52a8\uff0c\u5bfc\u81f4\u91c7\u8d2d\u59d4\u5458\u4f1a\u4e0d\u7a33\u5b9a\u3002\u6b64\u5916\uff0c\u6211\u4eec\u503e\u5411\u4e8e\u8d2d\u4e70\u6211\u4eec\u719f\u6089\u7684\u54c1\u724c\u3002<\/span><\/li>\n<li><span>\u867d\u7136\u60a8\u53ef\u80fd\u77e5\u9053 IT \u4e13\u4e1a\u4eba\u5458\u5c06\u4f7f\u7528\u60a8\u7684\u4ea7\u54c1\uff0c\u4f46\u6839\u636e\u516c\u53f8\u7ed3\u6784\uff0c\u5177\u6709\u4e0d\u540c\u80cc\u666f\u3001\u7ecf\u9a8c\u548c\u51b3\u7b56\u6743\u7684\u4e2a\u4eba\u53ef\u80fd\u4f1a\u53c2\u4e0e\u8d2d\u4e70\u8fc7\u7a0b\u3002<\/span><\/li>\n<li><span>\u5c3d\u7ba1\u8d85\u76ee\u6807\u5b9a\u4f4d\u7684\u6210\u672c\u66f4\u9ad8\uff0c\u4f46\u8fd9\u79cd\u53cd\u5411\u65b9\u6cd5\u5efa\u8bae\u6269\u5927\u8303\u56f4\u3002\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u96f6\u76ee\u6807\u5b9a\u4f4d\uff1b\u76f8\u53cd\uff0c\u5b83\u5efa\u8bae\u4e13\u6ce8\u4e8e\u7c7b\u522b\u8986\u76d6\uff0c\u4ee5\u907f\u514d\u865a\u9ad8\u6548\u7387\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438764 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-2030-B2B-Trends-report-ABM.png.webp\" alt=\"LinkedIn 2030 B2B \u8d8b\u52bf\u62a5\u544a - ABM\" width=\"1119\" height=\"267\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-2030-B2B-Trends-report-ABM.png.webp 1119w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-2030-B2B-Trends-report-ABM-600x143.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-2030-B2B-Trends-report-ABM-800x191.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-2030-B2B-Trends-report-ABM-200x48.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-2030-B2B-Trends-report-ABM-768x183.png.webp 768w\" data-lazy-sizes=\"(max-width: 1119px) 100vw, 1119px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-2030-B2B-Trends-report-ABM.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/before-increasing-b2b-paid-media-investment-437492\"><strong><em><span>\u589e\u52a0 B2B \u4ed8\u8d39\u5a92\u4f53\u6295\u8d44\u524d\u9700\u89e3\u51b3\u7684 6 \u4e2a\u95ee\u9898<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-so-is-abm-right-for-you\" class=\"wp-block-heading\"><span>\u90a3\u4e48\uff0cABM \u9002\u5408\u60a8\u5417\uff1f<\/span><\/h2>\n<p><span>\u786e\u5b9a\u60a8\u662f\u5426\u5df2\u4e3a ABM \u505a\u597d\u51c6\u5907\u7684\u5173\u952e\u5c31\u5728\u4e8e\u6b64\u3002<\/span><\/p>\n<p><span>\u9664\u975e\u60a8\u53ef\u4ee5\u5c06\u5e10\u6237\u4fe1\u606f\u4ece\u6f0f\u6597\u9876\u90e8\u65e0\u7f1d\u4f20\u9012\u5230\u5e95\u90e8\uff0c\u7136\u540e\u81ea\u52a8\u5c06\u8be5\u4fe1\u606f\u4f20\u8f93\u7ed9\u9500\u552e\/\u4e1a\u52a1\u5f00\u53d1\u56e2\u961f\uff0c\u5426\u5219\u60a8\u65e0\u6cd5\u6b63\u786e\u6267\u884c ABM\u3002<\/span><\/p>\n<p><span>\u6700\u7ec8\uff0c\u60a8\u5fc5\u987b\u80fd\u591f\u6839\u636e\u9500\u552e\u56e2\u961f\u7684\u72b6\u6001\u4ece\u6240\u6709\u5b9a\u4f4d\u4e2d\u6392\u9664\u6216\u66f4\u65b0\u5e10\u6237\uff0c\u4ee5\u4fbf\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6240\u9700\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span>\u8003\u8651 ABM \u65f6\uff0c\u4ee5\u4e0b\u6ce8\u610f\u4e8b\u9879\u4e5f\u5f88\u91cd\u8981\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u8bc6\u522b\u9ad8\u4ef7\u503c\u8d26\u6237\uff1a<\/span><\/strong><span>\u8bc4\u4f30\u60a8\u7684\u4e1a\u52a1\u6a21\u5f0f\u662f\u5426\u4f9d\u8d56\u4e8e\u5c11\u6570\u9ad8\u4ef7\u503c\u8d26\u6237\uff0c\u800c\u4e0d\u662f\u5927\u91cf\u5c0f\u8d26\u6237\u3002ABM \u5728\u9488\u5bf9\u4e00\u7ec4\u9009\u5b9a\u7684\u5173\u952e\u8d26\u6237\u65f6\u6700\u6709\u6548\u3002<\/span><\/li>\n<li><strong><span>\u8bc4\u4f30\u8d44\u6e90\uff1a<\/span><\/strong><span>\u8003\u8651\u5b9e\u65bd ABM \u53ef\u7528\u7684\u8d44\u6e90\u3002\u8bc4\u4f30\u56e2\u961f\u7684\u5e26\u5bbd\u3001\u6280\u672f\u57fa\u7840\u8bbe\u65bd\u548c\u9884\u7b97\uff0c\u4ee5\u786e\u5b9a\u60a8\u662f\u5426\u53ef\u4ee5\u6ee1\u8db3 ABM \u7b56\u7565\u7684\u9700\u6c42\u3002<\/span><\/li>\n<li><strong><span>\u5206\u6790\u9500\u552e\u5468\u671f\u548c\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV)\uff1a<\/span><\/strong><span>\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6d89\u53ca\u590d\u6742\u7684\u9500\u552e\u6d41\u7a0b\u548c\u8f83\u957f\u7684\u51b3\u7b56\u65f6\u95f4\u7ebf\uff0c\u90a3\u4e48 ABM \u53ef\u80fd\u662f\u4e00\u79cd\u9002\u5408\u957f\u671f\u57f9\u80b2\u548c\u5438\u5f15\u5173\u952e\u5ba2\u6237\u7684\u7b56\u7565\uff0c\u5047\u8bbe\u60a8\u62e5\u6709\u652f\u6301\u201c\u7b49\u5f85\u201d\u5408\u9002\u5ba2\u6237\u7684 LTV\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-where-to-start\" class=\"wp-block-heading\"><span>\u4ece\u54ea\u91cc\u5f00\u59cb\uff1f<\/span><\/h2>\n<p><span>\u6700\u597d\u7684\u8d77\u70b9\u662f LinkedIn\u3002\u5b83\u662f B2B \u8425\u9500\u4eba\u5458\u7684\u9996\u9009\u5e73\u53f0\u3002<\/span><\/p>\n<p><span>LinkedIn \u53ef\u8f7b\u677e\u4e0e\u60a8\u7684\u8425\u9500\u81ea\u52a8\u5316\u3001CDP \u6216 CRM \u5e73\u53f0<\/span><a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a424306\" target=\"_blank\" rel=\"noopener\"><span>\u96c6\u6210<\/span><\/a><span>\uff0c\u5b9e\u73b0\u65e0\u7f1d\u6765\u56de\u5171\u4eab\u53d7\u4f17\u3002\u8fd9\u4e9b\u53d7\u4f17\u53ef\u4ee5\u5305\u62ec\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff08\u4f01\u4e1a\u548c\u4e2a\u4eba\uff09\u548c\u5e10\u6237\u540d\u79f0\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u60a8\u53ef\u4ee5\u4f7f\u7528 CSV \u6587\u4ef6\u624b\u52a8\u4e0a\u4f20\u53d7\u4f17\uff0c\u4f46\u8fd9\u6837\u505a\u53ef\u80fd\u4f1a\u59a8\u788d\u60a8\u7684 ABM \u5de5\u4f5c\u7684\u6709\u6548\u6027\u3002<\/span><\/p>\n<p><span>\u4ece\u6280\u672f\u4e0a\u8bb2\uff0c\u4f60\u53ef\u4ee5\u5c06\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u6dfb\u52a0\u5230\u6240\u6709\u4e3b\u8981\u5e7f\u544a\u5e73\u53f0\uff08\u4f8b\u5982 Google Ads\u3001Microsoft Ads\u3001X\u3001Reddit \u7b49\uff09\uff0c\u4f46\u6ca1\u6709\u4e00\u4e2a\u5e73\u53f0\u80fd\u63d0\u4f9b\u4f60\u5728 LinkedIn \u4e0a\u53ef\u4ee5\u627e\u5230\u7684\u5339\u914d\u7387\uff0c\u540e\u8005\u7684\u5339\u914d\u7387\u901a\u5e38\u8d85\u8fc7 70%\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u516c\u53f8\u5229\u7528 6Sense\u3001Terminus \u6216 DemandBase \u7b49\u5de5\u5177\uff0c\u60a8\u8fd8\u53ef\u4ee5\u901a\u8fc7\u4ed6\u4eec\u6bcf\u5929\u4f7f\u7528\u7684\u4e0d\u540c\u5c55\u793a\u4f4d\u7f6e\u548c\u5e73\u53f0\u6765\u5b9a\u4f4d\u7279\u5b9a\u7684\u51b3\u7b56\u8005\u6216\u5f71\u54cd\u8005\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/7-linkedin-advertising-pitfalls-where-your-b2b-ads-setup-might-stumble-431267\"><strong><em><span>7 \u4e2a LinkedIn \u5e7f\u544a\u9677\u9631\uff1a\u60a8\u7684 B2B \u5e7f\u544a\u8bbe\u7f6e\u53ef\u80fd\u4f1a\u9047\u5230\u54ea\u4e9b\u95ee\u9898<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-deciding-on-abm\" class=\"wp-block-heading\"><span>\u51b3\u5b9a\u91c7\u7528 ABM<\/span><\/h2>\n<p><span>\u867d\u7136 ABM \u4e3a B2B \u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u4e00\u79cd\u6709\u6548\u7684\u7b56\u7565\uff0c\u4f46\u5176\u6210\u529f\u6700\u7ec8\u53d6\u51b3\u4e8e\u4ed4\u7ec6\u8003\u8651\u8d44\u6e90\u53ef\u7528\u6027\u3001\u76ee\u6807\u8d26\u6237\u7279\u5f81\u548c\u5bf9\u4e2a\u6027\u5316\u7684\u627f\u8bfa\u3002\u8fd9\u4e9b\u5bf9\u4e8e\u6210\u529f\u6765\u8bf4\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u5916\uff0cLinkedIn B2B \u7814\u7a76\u6240\u7684\u62a5\u544a\u8fdb\u4e00\u6b65\u9610\u660e\u4e86\u4e00\u4e9b\u5173\u952e\u8003\u8651\u56e0\u7d20\uff0c\u5305\u62ec\u7b2c\u4e09\u65b9\u6570\u636e\u7684\u6311\u6218\u4ee5\u53ca\u8003\u8651\u5230\u91c7\u8d2d\u59d4\u5458\u4f1a\u7684\u52a8\u6001\u6027\u8d28\u800c\u91c7\u53d6\u5e73\u8861\u65b9\u6cd5\u7684\u5fc5\u8981\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u6709\u4e86\u8fd9\u4e9b\u4fe1\u606f\uff0c\u60a8\u5c31\u53ef\u4ee5\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002\u5229\u7528\u8ba8\u8bba\u7684\u4f18\u52bf\u548c\u6311\u6218\uff0c\u4f7f\u7528\u6218\u7565\u8bc4\u4f30\u6765\u786e\u5b9a ABM \u662f\u5426\u7b26\u5408\u60a8\u7684\u6570\u5b57\u8425\u9500\u76ee\u6807 &#8211; \u7136\u540e\u91cd\u65b0\u8003\u8651\u8fd9\u4e2a\u95ee\u9898\uff0c\u201cABM \u9002\u5408\u60a8\u5417\uff1f\u201d\u00a0<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/2024-b2b-trends-marketing-success-435121\"><strong><em><span>2024 \u5e74 B2B \u8d8b\u52bf\uff1a\u8425\u9500\u6210\u529f\u7684 6 \u4e2a\u5173\u952e\u9886\u57df<\/span><\/em><\/strong><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728 B2B \u8425\u9500\u4e2d\uff0c\u4f20\u7edf\u7684\u5e7f\u6492\u7f51\u7684\u65b9\u5f0f\u6b63\u65e5\u76ca\u53d7\u5230\u66f4\u6709\u9488\u5bf9\u6027\u548c\u4e2a\u6027\u5316\u7684\u7b56\u7565\u7684\u6311\u6218\uff1a\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM)\u3002  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1630","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1630"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1630\/revisions"}],"predecessor-version":[{"id":3087,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1630\/revisions\/3087"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}