{"id":1604,"date":"2025-05-20T06:27:59","date_gmt":"2025-05-19T22:27:59","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1604"},"modified":"2025-05-20T07:46:39","modified_gmt":"2025-05-19T23:46:39","slug":"%e8%b0%b7%e6%ad%8c%e5%9b%a0%e4%b8%8d%e7%ab%9e%e4%ba%89%e8%a1%8c%e4%b8%ba%e9%81%ad%e6%ac%a7%e7%9b%9f%e8%b0%83%e6%9f%a5","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1604","title":{"rendered":"\u8c37\u6b4c\u56e0\u4e0d\u7ade\u4e89\u884c\u4e3a\u906d\u6b27\u76df\u8c03\u67e5"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6b27\u76df\u5ba3\u5e03\u6b63\u5728\u5bf9\u8c37\u6b4c\u53ef\u80fd\u8fdd\u53cd\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u6848\u300b\uff08DMA\uff09\u7684\u884c\u4e3a\u8fdb\u884c\u8c03\u67e5\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u8fd9\u5bb6\u79d1\u6280\u5de8\u5934\u88ab\u53d1\u73b0\u8fdd\u53cd\u4e86 DMA\uff0c\u5b83\u53ef\u80fd\u9762\u4e34\u9ad8\u8fbe\u5176\u5e74\u8425\u4e1a\u989d 10% \u7684\u7f5a\u6b3e\uff0c\u5e76\u4e14\u53ef\u80fd\u88ab\u8981\u6c42\u5265\u79bb\u67d0\u4e9b\u4e1a\u52a1\u90e8\u95e8\u3002<\/span><\/p>\n<p><span>Meta \u548c\u82f9\u679c\u76ee\u524d\u4e5f\u56e0\u6d89\u5acc\u8fdd\u53cd DMA \u800c\u53d7\u5230\u6b27\u76df\u59d4\u5458\u4f1a\u7684\u8c03\u67e5\u3002<\/span><\/p>\n<p><strong><span>\u4ec0\u4e48\u662f\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u6848\u300b\uff08DMA\uff09\uff1f<\/span><\/strong><span>\u00a0\u00a0DMA\u662f 2022 \u5e74\u51fa\u53f0\u7684\u4e00\u9879\u7acb\u6cd5\uff0c\u65e8\u5728\u786e\u4fdd\u5927\u578b\u5728\u7ebf\u5e73\u53f0\uff08\u79f0\u4e3a\u201c\u5b88\u95e8\u4eba\u201d\uff09\u5728\u7f51\u4e0a\u516c\u5e73\u884c\u4e8b<\/span><a href=\"https:\/\/searchengineland.com\/google-data-privacy-targeted-eu-dma-436595\" target=\"_blank\" rel=\"noopener\"><span>\uff0c<\/span><\/a><span>\u4e3a\u5728\u7ebf\u4e1a\u52a1\u521b\u9020\u516c\u5e73\u5f00\u653e\u7684\u73af\u5883\u3002\u6839\u636e DMA\uff0c\u53ea\u6709\u516d\u4f4d\u5b88\u95e8\u4eba\u8d1f\u6709\u4e49\u52a1\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Alphabet\uff08\u8c37\u6b4c\u7684\u6bcd\u516c\u53f8\uff09\u3002<\/span><\/li>\n<li><span>\u82f9\u679c\u3002<\/span><\/li>\n<li><span>\u5143\u3002<\/span><\/li>\n<li><span>\u4e9a\u9a6c\u900a\u3002<\/span><\/li>\n<li><span>\u5fae\u8f6f\u3002<\/span><\/li>\n<li><span>\u5b57\u8282\u8df3\u52a8\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u516d\u5bb6\u516c\u53f8\u5747\u4e0d\u4f4d\u4e8e\u6b27\u76df\uff0c\u5747\u88ab\u8981\u6c42\u786e\u4fdd\u5b8c\u5168\u9075\u5b88 DMA \u4e49\u52a1\u5e76\u5728 3 \u6708 7 \u65e5\u4e4b\u524d\u63d0\u4ea4\u5408\u89c4\u62a5\u544a\u3002<\/span><\/p>\n<p><strong><span>DMA \u8fdd\u89c4\u5904\u7f5a\u3002<\/span><\/strong><span>\u00a0\u4e0d\u9075\u5b88 DMA \u7684\u540e\u679c\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7f5a\u6b3e\uff1a\u6700\u9ad8\u53ef\u8fbe\u516c\u53f8\u5168\u7403\u5e74\u8425\u4e1a\u989d\u768410%\uff0c\u82e5\u5c61\u6b21\u8fdd\u6cd5\uff0c\u6700\u9ad8\u53ef\u8fbe20%\u3002<\/span><\/li>\n<li><span>\u5b9a\u671f\u7f5a\u6b3e\uff1a\u6700\u9ad8\u53ef\u8fbe\u516c\u53f8\u65e5\u5e73\u5747\u8425\u4e1a\u989d\u76845%\u3002<\/span><\/li>\n<li><span>\u8865\u6551\u63aa\u65bd\uff1a\u8fd9\u4e9b\u53ef\u4ee5\u5305\u62ec\u884c\u4e3a\u8865\u6551\u63aa\u65bd\u548c\u7ed3\u6784\u8865\u6551\u63aa\u65bd\uff0c\u4f8b\u5982\u5265\u79bb\uff08\u90e8\u5206\uff09\u4e1a\u52a1\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6b63\u5728\u63a5\u53d7\u8c03\u67e5<\/span><\/strong><span>\u3002\u6b27\u76df\u53cd\u5784\u65ad\u5c40\u5c40\u957f\u739b\u683c\u4e3d\u7279\u00b7\u7ef4\u65af\u5854\u683c\u548c\u884c\u4e1a\u8d1f\u8d23\u4eba\u8482\u57c3\u91cc\u00b7\u5e03\u96f7\u987f\u8bc1\u5b9e\uff0c\u8c37\u6b4c\u6b63\u5728\u63a5\u53d7\u8c03\u67e5\u201d<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u636e\u79f0\u4e0d\u5141\u8bb8\u5e94\u7528\u7a0b\u5e8f\u81ea\u7531\u5730\u4e0e\u7528\u6237\u6c9f\u901a\u5e76\u4e0e\u4ed6\u4eec\u7b7e\u8ba2\u5408\u540c\u3002<\/span><\/li>\n<li><span>\u636e\u62a5\u9053\uff0c\u5176\u5728 SERP \u4e2d\u4f18\u5148\u663e\u793a\u81ea\u5df1\u7684\u5546\u54c1\u548c\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u5e94\u7528\u5546\u5e97\u95ee\u9898\u3002<\/span><\/strong><span>\u59d4\u5458\u4f1a\u6b63\u5728\u8c03\u67e5\u8c37\u6b4c\u662f\u5426\u8fdd\u53cd\u4e86\u6709\u5173\u5176\u5e94\u7528\u5546\u5e97\u7684 DMA \u89c4\u5219\u3002\u6839\u636e DMA \u7b2c 5(4) \u6761\uff0c\u5b88\u95e8\u4eba\uff08DMA \u9002\u7528\u7684\u516d\u5bb6\u516c\u53f8\uff09\u5fc5\u987b\u8ba9\u5e94\u7528\u5f00\u53d1\u5546\u5f15\u5bfc\u7528\u6237\u8bbf\u95ee\u5176\u5e94\u7528\u5546\u5e97\u4e4b\u5916\u7684\u4f18\u60e0\uff0c\u4e14\u4e0d\u6536\u53d6\u4efb\u4f55\u8d39\u7528\u3002\u59d4\u5458\u4f1a\u62c5\u5fc3\u8c37\u6b4c\u53ef\u80fd\u6ca1\u6709\u5b8c\u5168\u9075\u5b88\u8fd9\u6761\u89c4\u5219\uff0c\u56e0\u4e3a\u5176\u73b0\u6709\u63aa\u65bd\u4f3c\u4e4e\u9650\u5236\u4e86\u5f00\u53d1\u5546\u5ba3\u4f20\u548c\u63a8\u5e7f\u4f18\u60e0\u7684\u81ea\u7531\u3002\u4ed6\u4eec\u8fd8\u6536\u53d6\u8d39\u7528\uff0c\u636e\u62a5\u9053\uff0c\u8fd9\u8ba9\u5f00\u53d1\u5546\u66f4\u96be\u76f4\u63a5\u6c9f\u901a\u548c\u8fbe\u6210\u4ea4\u6613\u3002<\/span><\/p>\n<p><strong><span>\u81ea\u6211\u4f18\u5148\u7684\u62c5\u5fe7<\/span><\/strong><span>\u3002\u59d4\u5458\u4f1a\u8fd8\u5728\u8c03\u67e5 Alphabet\uff0c\u4ee5\u4e86\u89e3\u8c37\u6b4c\u7684\u641c\u7d22\u7ed3\u679c\u662f\u5426\u4f18\u5148\u8003\u8651 Alphabet \u81ea\u5df1\u7684\u670d\u52a1\uff0c\u4f8b\u5982 Google Shopping\u3001Google Flights \u548c Google Hotels\uff0c\u800c\u4e0d\u662f\u7c7b\u4f3c\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u670d\u52a1\u3002\u4ed6\u4eec\u62c5\u5fc3\uff0cAlphabet \u9075\u5b88 DMA \u7684\u884c\u4e3a\u53ef\u80fd\u65e0\u6cd5\u786e\u4fdd\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u5217\u51fa\u7684\u7b2c\u4e09\u65b9\u670d\u52a1\u4e0e Alphabet \u81ea\u5df1\u7684\u670d\u52a1\u76f8\u6bd4\u5f97\u5230\u516c\u5e73\u5bf9\u5f85\uff0c\u800c\u8fd9\u6b63\u662f DMA \u7b2c 6(5) \u6761\u6240\u8981\u6c42\u7684\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u66f4\u4e25\u683c\u7684\u6570\u636e\u9690\u79c1\u653f\u7b56\u53ef\u80fd\u4f1a\u5f71\u54cd Google \u63d0\u4f9b\u4e2a\u6027\u5316\u5e7f\u544a\u548c\u5185\u5bb9\u7684\u80fd\u529b\u3002\u8fd9\u53ef\u80fd\u4f1a\u964d\u4f4e\u5e7f\u544a\u6d3b\u52a8\u7684\u6709\u6548\u6027\uff0c\u56e0\u4e3a\u5b83\u4eec\u53ef\u80fd\u65e0\u6cd5\u6709\u6548\u5730\u51c6\u786e\u5730\u8986\u76d6\u76ee\u6807\u53d7\u4f17\u3002<\/span><\/p>\n<p><strong><span>\u5176\u4ed6\u5173\u6ce8\u70b9\u3002<\/span><\/strong><span>\u6b27\u76df\u59d4\u5458\u4f1a\u8fd8\u5bf9 Meta \u548c\u82f9\u679c\u8fdb\u884c\u4e86\u53e6\u5916\u4e09\u9879\u8c03\u67e5\uff0c\u8c03\u67e5\u5185\u5bb9\u5982\u4e0b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u636e\u79f0\uff0cMeta \u4e0d\u516c\u5e73\u5730\u8981\u6c42\u4e2a\u4eba\u4ed8\u8d39\u4ee5\u963b\u6b62\u5176\u6570\u636e\u88ab\u7528\u4e8e\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>\u636e\u62a5\u9053\uff0c\u82f9\u679c\u4e0d\u5141\u8bb8\u5e94\u7528\u7a0b\u5e8f\u516c\u5f00\u4e0e\u7528\u6237\u6c9f\u901a\u5e76\u4e0e\u4ed6\u4eec\u7b7e\u8ba2\u5408\u540c\u3002<\/span><\/li>\n<li><span>\u636e\u62a5\u9053\uff0c\u82f9\u679c\u6ca1\u6709\u4e3a\u7528\u6237\u63d0\u4f9b\u8db3\u591f\u7684\u9009\u62e9\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6240\u6709\u4e94\u9879\u8c03\u67e5\u9884\u8ba1\u5c06\u5728\u7ea6 12 \u4e2a\u6708\u5185\u5b8c\u6210\u3002<\/span><\/p>\n<p><strong><span>\u6b27\u76df\u7684\u8bf4\u6cd5\u3002<\/span><\/strong><span>\u6b27\u76df\u53cd\u5784\u65ad\u8d1f\u8d23\u4eba\u739b\u683c\u4e3d\u7279\u00b7\u7ef4\u65af\u5854\u683c (Margrethe Vestager) \u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u4eec\u6000\u7591\u8fd9\u4e09\u5bb6\u516c\u53f8\u63d0\u51fa\u7684\u89e3\u51b3\u65b9\u6848\u5e76\u4e0d\u5b8c\u5168\u7b26\u5408 DMA\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u4eec\u73b0\u5728\u5c06\u8c03\u67e5\u8fd9\u4e9b\u516c\u53f8\u662f\u5426\u9075\u5b88 DMA\uff0c\u4ee5\u786e\u4fdd\u6b27\u6d32\u6570\u5b57\u5e02\u573a\u7684\u5f00\u653e\u548c\u53ef\u7ade\u4e89\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u884c\u4e1a\u8d1f\u8d23\u4eba Thierry Breton \u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u51e0\u4e2a\u6708\u6765\uff0c\u6211\u4eec\u4e00\u76f4\u5728\u4e0e\u5b88\u95e8\u4eba\u8ba8\u8bba\u5982\u4f55\u5e2e\u52a9\u4ed6\u4eec\u9002\u5e94\uff0c\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u5e02\u573a\u6b63\u5728\u53d1\u751f\u7684\u53d8\u5316\u3002\u4f46\u6211\u4eec\u5e76\u4e0d\u786e\u4fe1 Alphabet\u3001Apple \u548c Meta \u7684\u89e3\u51b3\u65b9\u6848\u662f\u5426\u5c65\u884c\u4e86\u4e3a\u6b27\u6d32\u516c\u6c11\u548c\u4f01\u4e1a\u63d0\u4f9b\u66f4\u516c\u5e73\u3001\u66f4\u5f00\u653e\u7684\u6570\u5b57\u7a7a\u95f4\u7684\u4e49\u52a1\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5982\u679c\u6211\u4eec\u7684\u8c03\u67e5\u5f97\u51fa\u7ed3\u8bba\u8ba4\u4e3a\u6ca1\u6709\u5b8c\u5168\u9075\u5b88 DMA\uff0c\u90a3\u4e48\u770b\u95e8\u4eba\u53ef\u80fd\u4f1a\u9762\u4e34\u9ad8\u989d\u7f5a\u6b3e\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u8c37\u6b4c\u7684\u8a00\u8bba<\/span><\/strong><span>\u3002\u8c37\u6b4c\u7ade\u4e89\u4e3b\u7ba1 Oliver Bethell \u5728\u4e00\u4efd<\/span><a href=\"https:\/\/blog.google\/around-the-globe\/google-europe\/complying-with-the-digital-markets-act\/\" target=\"_blank\" rel=\"noopener\"><span>\u58f0\u660e<\/span><\/a><span>\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4e3a\u4e86\u9075\u5b88\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u300b\uff0c\u6211\u4eec\u5bf9\u6211\u4eec\u5728\u6b27\u6d32\u7684\u670d\u52a1\u8fd0\u8425\u65b9\u5f0f\u505a\u51fa\u4e86\u91cd\u5927\u6539\u53d8\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8fc7\u53bb\u4e00\u5e74\uff0c\u6211\u4eec\u4e0e\u6b27\u76df\u59d4\u5458\u4f1a\u3001\u5229\u76ca\u76f8\u5173\u65b9\u548c\u7b2c\u4e09\u65b9\u5408\u4f5c\u4e3e\u529e\u4e86\u6570\u5341\u573a\u6d3b\u52a8\uff0c\u6536\u96c6\u548c\u56de\u5e94\u53cd\u9988\uff0c\u5e73\u8861\u751f\u6001\u7cfb\u7edf\u5185\u76f8\u4e92\u51b2\u7a81\u7684\u9700\u6c42\u3002\u672a\u6765\u51e0\u4e2a\u6708\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u634d\u536b\u6211\u4eec\u7684\u505a\u6cd5\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>Meta \u7684\u8bf4\u6cd5<\/span><\/strong><span>\u3002Meta \u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cMeta \u8868\u793a\uff1a\u201c\u8ba2\u9605\u4f5c\u4e3a\u5e7f\u544a\u7684\u66ff\u4ee3\u54c1\uff0c\u662f\u8bb8\u591a\u884c\u4e1a\u6210\u719f\u7684\u5546\u4e1a\u6a21\u5f0f\u2026\u2026\u6211\u4eec\u5c06\u7ee7\u7eed\u4e0e\u59d4\u5458\u4f1a\u8fdb\u884c\u5efa\u8bbe\u6027\u5408\u4f5c\u3002\u201d<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" 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