{"id":1596,"date":"2025-05-18T01:43:42","date_gmt":"2025-05-17T17:43:42","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1596"},"modified":"2025-05-18T03:22:24","modified_gmt":"2025-05-17T19:22:24","slug":"google-%e5%8f%91%e5%b8%83-performance-max-%e5%bc%80%e5%8f%91%e8%80%85%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1596","title":{"rendered":"Google \u53d1\u5e03 Performance Max \u5f00\u53d1\u8005\u6307\u5357"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google \u4e3a\u5f00\u53d1\u8005\u53d1\u5e03\u4e86\u4e13\u95e8\u7684\u6307\u5357\uff0c\u79f0\u4e3a Performance Max \u5f00\u53d1\u8005\u6307\u5357\u3002<\/span><\/p>\n<p><span>\u8be5\u6587\u6863\u65e8\u5728\u5e2e\u52a9\u5f00\u53d1\u4eba\u5458\u83b7\u53d6\u5fc5\u8981\u7684\u4fe1\u606f\uff0c\u4ee5\u4fbf\u66f4\u8f7b\u677e\u5730\u6784\u5efa PMax \u96c6\u6210\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u5bf9\u4e8e\u4ece\u4e8b PMax \u96c6\u6210\u5de5\u4f5c\u7684\u5f00\u53d1\u4eba\u5458\uff0c\u672c\u6307\u5357\u5c06\u6240\u6709\u5fc5\u8981\u4fe1\u606f\u6574\u5408\u5230\u4e00\u4e2a\u65b9\u4fbf\u7684\u4f4d\u7f6e\u3002<\/span><\/p>\n<p><strong><span>\u5176\u4ed6\u6539\u8fdb\u3002Google<\/span><\/strong><span>\u00a0Ads \u8fd8\u5ba3\u5e03\u4e86\u5176\u4ed6\u51e0\u9879\u6539\u8fdb\uff0c\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u540d\u4e3a\u201c\u7ed3\u6784\u8bf7\u6c42\u201d\u7684\u65b0\u6307\u5357\uff0c\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u901a\u8fc7\u8bf7\u6c42\u521b\u5efa\u548c\u66f4\u65b0 PMax \u6d3b\u52a8\u7684\u590d\u6742\u6027\u3002<\/span><\/li>\n<li><span>\u66f4\u65b0\u5f00\u53d1\u4eba\u5458\u6587\u6863\uff0c\u4ee5\u4fbf\u73b0\u5728\u53ef\u4ee5\u66f4\u6e05\u695a\u5730\u8bc6\u522b\u548c\u91cd\u547d\u540d\u4e1a\u52a1\u76ee\u6807\uff0c\u4ece\u800c\u66f4\u8f7b\u677e\u5730\u5bfc\u822a\u548c\u7406\u89e3\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u6807\u51c6 Performance Max \u73b0\u5728\u88ab\u79f0\u4e3a\u00a0<\/span><a href=\"https:\/\/developers.google.com\/google-ads\/api\/performance-max\/standard\"><span>\u7528\u4e8e\u5728\u7ebf\u9500\u552e\u6216\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7684 Performance Max<\/span><\/a><span>\u3002<\/span><\/li>\n<li><span>\u9488\u5bf9\u96f6\u552e\u4e1a\u7684\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u73b0\u5728\u88ab\u79f0\u4e3a\u9488\u5bf9\u00a0<\/span><a href=\"https:\/\/developers.google.com\/google-ads\/api\/performance-max\/retail\"><span>\u5e26\u6709\u4ea7\u54c1 Feed \u7684\u5728\u7ebf\u9500\u552e\u7684\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217<\/span><\/a><span>\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76<\/span><\/strong><span>\u3002\u8bf7\u9605\u8bfb Google \u7684\u5b8c\u6574<\/span><a href=\"https:\/\/ads-developers.googleblog.com\/2024\/03\/introducing-performance-max-developer.html\" target=\"_blank\" rel=\"noopener\"><span>\u516c\u544a\u4ee5\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u4e3a\u5f00\u53d1\u8005\u53d1\u5e03\u4e86\u4e13\u95e8\u7684\u6307\u5357\uff0c\u79f0\u4e3a Performance Max \u5f00\u53d1\u8005\u6307\u5357\u3002 \u8be5\u6587\u6863\u65e8\u5728\u5e2e\u52a9\u5f00\u53d1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1596","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1596"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1596\/revisions"}],"predecessor-version":[{"id":3073,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1596\/revisions\/3073"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}