{"id":1580,"date":"2025-05-14T02:39:00","date_gmt":"2025-05-13T18:39:00","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1580"},"modified":"2025-05-14T02:45:31","modified_gmt":"2025-05-13T18:45:31","slug":"%e5%be%ae%e8%bd%af%e5%85%ac%e5%b8%83-performance-max-%e5%85%b3%e9%94%ae%e6%9b%b4%e6%96%b0%e5%92%8c%e6%99%ba%e8%83%bd%e8%b4%ad%e7%89%a9%e5%81%9c%e7%94%a8%e6%97%b6%e9%97%b4%e8%a1%a8","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1580","title":{"rendered":"\u5fae\u8f6f\u516c\u5e03 Performance Max \u5173\u952e\u66f4\u65b0\u548c\u667a\u80fd\u8d2d\u7269\u505c\u7528\u65f6\u95f4\u8868"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5fae\u8f6f\u786e\u8ba4\u4e86\u5c06\u8f6c\u5316\u4ef7\u503c\u89c4\u5219\u548c\u89c6\u9891\u8d44\u4ea7\u7b49\u5173\u952e\u81ea\u52a8\u5316\u529f\u80fd\u5f15\u5165<\/span><a href=\"https:\/\/searchengineland.com\/microsoft-advertising-performance-max-globally-438111\" target=\"_blank\" rel=\"noopener\"><span>Performance Max \u7684<\/span><\/a><span>\u65f6\u95f4\u8868\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u8fd9\u5bb6\u79d1\u6280\u5de8\u5934\u8fd8\u63d0\u4f9b\u4e86\u6709\u5173\u667a\u80fd\u8d2d\u7269\u6d3b\u52a8\u7684\u5f03\u7528\u65f6\u95f4\u8868\u7684\u66f4\u591a\u89c1\u89e3\uff0c\u8be5\u6d3b\u52a8\u5c06\u4e8e\u4eca\u5e74\u7b2c\u4e09\u5b63\u5ea6\u5f00\u59cb\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong><span>\u3002\u5982\u679c\u5fae\u8f6f\u53ef\u4ee5\u5728 Google Ads \u4e2d\u63d0\u4f9b\u5177\u6709\u4e0e PMax \u76f8\u5f53\u529f\u80fd\u7684\u4ea7\u54c1\uff0c\u5e7f\u544a\u5546\u53ef\u80fd\u4f1a\u503e\u5411\u4e8e\u5c06\u4ed6\u4eec\u7684\u5e7f\u544a\u9884\u7b97\u4ece Google \u8f6c\u79fb\u5230\u5fae\u8f6f\u7684 PMax\u3002<\/span><\/p>\n<p><strong><span>Q2 \u66f4\u65b0\u3002<\/span><\/strong><span>\u5fae\u8f6f\u786e\u8ba4\u5c06\u5728\u672a\u6765\u51e0\u4e2a\u6708\u5185\u5411 PMax \u63a8\u51fa\u4ee5\u4e0b\u529f\u80fd\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7528\u4e8e URL \u6269\u5c55\u7684\u9875\u9762\u63d0\u8981\u3002<\/span><\/li>\n<li><span>\u8f6c\u6362\u4ef7\u503c\u89c4\u5219\u3002<\/span><\/li>\n<li><span>\u54c1\u724c\u6392\u9664\uff08\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\uff09\u3002<\/span><\/li>\n<li><span>\u963b\u6b62\u81ea\u52a8\u751f\u6210\u7684\u6587\u672c\u8d44\u4ea7\u3002<\/span><\/li>\n<li><span>\u81ea\u52a8\u53f7\u53ec\u884c\u52a8\u3002<\/span><\/li>\n<li><span>\u6269\u5c55\u9884\u89c8\u3002<\/span><\/li>\n<li><span>\u641c\u7d22\u8bcd\u6d1e\u5bdf\u62a5\u544a\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u7cfb\u5217\u7ea7\u8d44\u4ea7\u751f\u6210\u8bbe\u7f6e\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u5fae\u8f6f\u5c06\u4e8e\u7b2c\u4e09\u5b63\u5ea6<\/span><\/strong><span>\u5728 PMax \u4e0a\u63a8\u51fa\u201c\u53d7\u4f17\u6392\u9664\u201d\u529f\u80fd\uff0c\u4f46\u5e76\u672a\u900f\u9732\u5177\u4f53\u65e5\u671f\u3002<\/span><\/p>\n<p><strong><span>\u672a\u6765\u8ba1\u5212\u3002<\/span><\/strong><span>\u8fd9\u5bb6\u79d1\u6280\u5de8\u5934\u8fd8\u8868\u793a\uff0cPMax \u5c06\u6dfb\u52a0\u4ee5\u4e0b\u529f\u80fd\uff0c\u4f46\u5e76\u672a\u63d0\u4f9b\u66f4\u591a\u7ec6\u8282\u6765\u8868\u660e\u5177\u4f53\u65f6\u95f4\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6bcf\u4e2a\u7ade\u4ef7\u7b56\u7565\u7684\u6210\u672c\u3002<\/span><\/li>\n<li><span>\u89c6\u9891\u8d44\u4ea7\u3002<\/span><\/li>\n<li><span>\u5b9e\u9a8c\u652f\u6301\u3002<\/span><\/li>\n<li><span>\u9884\u6d4b\u5de5\u5177\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u667a\u80fd\u8d2d\u7269\u5373\u5c06\u505c\u7528\u3002<\/span><\/strong><span>\u5e7f\u544a\u5546\u5c06\u4e8e 4 \u6708\u6536\u5230\u6709\u5173\u73b0\u6709\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u5373\u5c06\u8fc1\u79fb\u81f3 PMax \u7684\u76f4\u63a5\u7535\u5b50\u90ae\u4ef6\u901a\u77e5\u3002\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u7684\u505c\u7528\u5c06\u5206\u9636\u6bb5\u8fdb\u884c\uff0c\u4ece 6 \u6708\u5f00\u59cb\uff0c\u53ef\u80fd\u5728 9 \u6708\u7ed3\u675f\u3002<\/span><\/p>\n<p><strong><span>\u81ea\u52a8\u5347\u7ea7<\/span><\/strong><span>\u3002\u5982\u679c\u60a8\u4ece Google Ads \u5bfc\u5165\u4e86\u6700\u521d\u4f5c\u4e3a\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u6216 DSA \u5e7f\u544a\u7cfb\u5217\u7684 PMax \u5e7f\u544a\u7cfb\u5217\uff0cMicrosoft \u5c06\u5728\u672a\u6765\u51e0\u5468\u5185\u5206\u9636\u6bb5\u5c06\u5176\u5347\u7ea7\u4e3a PMax \u5e7f\u544a\u7cfb\u5217\u3002\u5982\u679c\u60a8\u5f53\u524d\u6b63\u5728\u4f7f\u7528\u5c1a\u4e0d\u652f\u6301 PMax \u7684\u7b2c\u4e09\u65b9\u5e73\u53f0\uff0c\u5b83\u4eec\u5c06\u7ee7\u7eed\u4f5c\u4e3a\u667a\u80fd\u8d2d\u7269\u6216\u52a8\u6001\u641c\u7d22\u5e7f\u544a (DSA) \u5bfc\u5165\u3002<\/span><\/p>\n<p><strong><span>DSA \u5f03\u7528\u66f4\u65b0\u3002DSA<\/span><\/strong><span>\u6d3b\u52a8\u5c06\u4fdd\u7559\u5728\u5e73\u53f0\u4e2d\uff0c\u5e76\u53ef\u5347\u7ea7\u5230 PMax\u3002\u5fae\u8f6f\u786e\u8ba4\uff0c\u76ee\u524d\u6ca1\u6709 DSA \u5f03\u7528\u7684\u65f6\u95f4\u8868\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u5fae\u8f6f\u7684\u8868\u6001\u3002\u5fae\u8f6f\u5728\u4e00\u4efd<\/span><\/strong><a href=\"https:\/\/about.ads.microsoft.com\/en-gb\/blog\/post\/march-2024\/microsofts-performance-max-now-available-globally?feed=blogposts\" target=\"_blank\" rel=\"noopener\"><span>\u58f0\u660e<\/span><\/a><span>\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5728\u63a5\u4e0b\u6765\u7684\u51e0\u4e2a\u6708\u91cc\uff0c\u6211\u4eec\u5c06\u4e3a Performance Max \u5e7f\u544a\u7cfb\u5217\u6dfb\u52a0\u8bb8\u591a\u65b0\u529f\u80fd\uff0c\u4f8b\u5982\u54c1\u724c\u6392\u9664\u3001\u641c\u7d22\u6d1e\u5bdf\u62a5\u544a\u3001\u641c\u7d22\u4e3b\u9898\u548c\u89c6\u9891\u8d44\u4ea7\u3002\u968f\u7740\u6211\u4eec\u5206\u4eab\u66f4\u591a\u6709\u5173\u53ef\u7528\u65b0\u529f\u80fd\u7684\u4fe1\u606f\uff0c\u6211\u4eec\u8fd8\u5c06\u5206\u4eab\u66f4\u591a\u6210\u529f\u6848\u4f8b\uff0c\u8bf4\u660e\u5e7f\u544a\u5ba2\u6237\u5982\u4f55\u5728 Microsoft Advertising \u4e0a\u4f7f\u7528 Performance Max \u53d6\u5f97\u5de8\u5927\u6210\u529f\u3002\u201d<\/span><\/li>\n<\/ul>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5fae\u8f6f\u786e\u8ba4\u4e86\u5c06\u8f6c\u5316\u4ef7\u503c\u89c4\u5219\u548c\u89c6\u9891\u8d44\u4ea7\u7b49\u5173\u952e\u81ea\u52a8\u5316\u529f\u80fd\u5f15\u5165Performance Max \u7684\u65f6\u95f4\u8868\u3002 \u6b64\u5916\uff0c\u8fd9\u5bb6\u79d1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1580","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1580"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1580\/revisions"}],"predecessor-version":[{"id":3066,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1580\/revisions\/3066"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}