{"id":1560,"date":"2025-05-09T03:07:59","date_gmt":"2025-05-08T19:07:59","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1560"},"modified":"2025-05-09T05:52:12","modified_gmt":"2025-05-08T21:52:12","slug":"%e4%bd%bf%e7%94%a8-google-ads%e3%80%81ga4-%e6%95%b0%e6%8d%ae%e4%bc%98%e5%8c%96%e6%82%a8%e7%9a%84%e6%95%88%e6%9e%9c%e6%9c%80%e5%a4%a7%e5%8c%96%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1560","title":{"rendered":"\u4f7f\u7528 Google Ads\u3001GA4 \u6570\u636e\u4f18\u5316\u60a8\u7684\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Performance Max \u5e7f\u544a\u88ab\u8a89\u4e3a\u5728 Google \u81ea\u6709\u7684\u591a\u4e2a\u6e20\u9053\u4e2d\u7ba1\u7406 Google \u5e7f\u544a\u7684<\/span><a href=\"https:\/\/searchengineland.com\/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022-375702\"><span>\u6709\u6548\u65b9\u5f0f\uff0c\u53ef\u5e2e\u52a9<\/span><\/a><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u5e7f\u544a\u5546\u66f4\u8f7b\u677e\u5730\u7ba1\u7406\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><span>\u5b83\u5c06 Google Ads \u7684\u6240\u6709\u6e20\u9053\u9009\u9879\u6574\u5408\u5230\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\uff0c\u5e76\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/google-performance-max-update-performance-max-437776\"><span>Google \u7684 AI\uff08Gemini\uff09<\/span><\/a><span>\u6839\u636e\u6548\u679c\u4f18\u5316\u6240\u6709\u6e20\u9053\u7684\u9884\u7b97\u548c\u5e7f\u544a\u6295\u653e\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece\u8868\u9762\u4e0a\u770b\uff0c\u6211\u770b\u5230\u6211\u4eec\u5ba2\u6237\u7684\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u53d6\u5f97\u4e86\u5de8\u5927\u7684\u6210\u679c\uff0c\u4f46\u6211\u5f53\u7136\u60f3\u77e5\u9053\u54ea\u4e9b\u6e20\u9053\u7684\u8868\u73b0\u6700\u597d\u3002<\/span><\/p>\n<p><span>\u60f3\u8c61\u4e00\u4e0b\uff0c\u901a\u8fc7\u5bf9 Google \u5e7f\u544a\u5e94\u7528 AI \u7684\u5feb\u901f\u6d4b\u8bd5\u548c\u6570\u636e\u6536\u96c6\uff0c\u60a8\u53ef\u4ee5\u4ece\u4e2d\u83b7\u5f97\u54ea\u4e9b\u77e5\u8bc6\uff01<\/span><\/p>\n<p><span>\u5b83\u53ef\u4ee5\u8f7b\u677e\u5e2e\u52a9\u60a8\u8c03\u6574\u548c\u6539\u8fdb\u7279\u5b9a\u6e20\u9053\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u751a\u81f3\u53ef\u4ee5\u5229\u7528\u4ece\u5176\u4ed6\u5e7f\u544a\u5e73\u53f0\u4e0a\u7684 Google Ads \u83b7\u5f97\u7684\u7ecf\u9a8c\u3002<\/span><\/p>\n<h2 id=\"h-exploring-performance-max-data\" class=\"wp-block-heading\"><span>\u63a2\u7d22\u6548\u679c\u6700\u5927\u5316\u6570\u636e<\/span><\/h2>\n<p><span>\u6df1\u5165\u7814\u7a76 Performance Max \u6570\u636e\u8bf4\u8d77\u6765\u5bb9\u6613\u505a\u8d77\u6765\u96be\u3002Google \u975e\u5e38\u8c28\u614e\uff0c\u53ea\u63d0\u4f9b\u6709\u5173\u5e7f\u544a\u7cfb\u5217\u7684\u67d0\u4e9b\u89c1\u89e3\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5728 Google Ads \u4e2d\uff08\u4ee5\u53ca\u901a\u8fc7 API \u4ece Google Ads \u63d0\u53d6\u6570\u636e\u65f6\uff09\uff0c\u5e7f\u544a\u5546\u65e0\u6cd5\u6309\u6e20\u9053\u89e3\u6790\u6548\u679c\u6570\u636e\uff0c\u4f8b\u5982\u8f6c\u5316\u6b21\u6570\u6216\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u3002\u4e3a\u4ec0\u4e48\u5462\uff1f<\/span><\/p>\n<p><span>\u6211\u8ba4\u4e3a Google \u4f7f\u7528 Performance Max \u6709\u4e24\u4e2a\u4e3b\u8981\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u9996\u5148\uff0c\u8c37\u6b4c\u53ef\u80fd\u4f1a\u610f\u8bc6\u5230\u67d0\u4e9b\u5e7f\u544a\u6e20\u9053\uff08\u4f8b\u5982 Google Discover\uff09\u66f4\u591a\u7684\u662f\u54c1\u724c\u4e92\u52a8\uff0c\u800c\u4e0d\u662f\u6f0f\u6597\u5e95\u90e8\uff08BOFU\uff09\u4e92\u52a8\u3002<\/span><\/p>\n<p><span>\u7531\u4e8e\u8425\u9500\u4eba\u5458\u4e3b\u8981\u901a\u8fc7\u70b9\u51fb\u6b21\u6570\u548c\u8f6c\u5316\u6b21\u6570\u7b49\u7ee9\u6548\u6765\u8861\u91cf\uff0c\u6211\u6000\u7591\u5e7f\u544a\u5546\u4e0d\u4f1a\u5bf9\u8fd9\u4e9b\u5e7f\u544a\u683c\u5f0f\u611f\u5174\u8da3\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7 Performance Max\uff0cGoogle \u53ef\u4ee5\u5f3a\u8feb\u5e7f\u544a\u5546\u4ee5\u6574\u4f53\u4f18\u5316\u6027\u80fd\u4e3a\u5e4c\u5b50\u4f7f\u7528\u4ed6\u4eec\u6700\u521d\u53ef\u80fd\u6ca1\u6709\u9009\u62e9\u7684\u6e20\u9053\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4ece AI \u4f18\u5316\u7684\u5e7f\u544a\u6295\u653e\u4e2d\u83b7\u76ca\uff0c\u4f46\u8981\u4ed8\u51fa\u4ee3\u4ef7\u3002\u6211\u4eec\u65e0\u6cd5\u4ece Performance Max \u4e2d\u79fb\u9664\u8fd9\u4e9b\u6e20\u9053\uff0c\u8fd9\u4f1a\u5f71\u54cd\u6574\u4f53\u8f6c\u5316\u6548\u679c\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5982\u679c Google Discover \u5bf9\u6548\u679c\u4ea7\u751f\u4e86\u8d1f\u9762\u5f71\u54cd\uff0cGoogle \u662f\u5426\u4f1a\u505c\u6b62\u5728\u90a3\u91cc\u5c55\u793a\u60a8\u7684 Performance Max \u5e7f\u544a\uff0c\u6216\u8005\u4ed6\u4eec\u4f1a\u7ee7\u7eed\u5728 Google Discover \u4e0a\u5c55\u793a\u5e7f\u544a\u4ee5\u63d0\u9ad8\u8be5\u5e7f\u544a\u6e20\u9053\u7684\u4f7f\u7528\u7387\uff0c\u4f46\u4ee3\u4ef7\u662f\u727a\u7272\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u7684\u6700\u4f73\u70b9\u51fb\u548c\u8f6c\u5316\u6548\u679c\uff1f\u00a0<\/span><\/p>\n<p><span>\u9057\u61be\u7684\u662f\uff0c\u5e7f\u544a\u5546\u65e0\u6cd5\u8c03\u6574 Performance Max \u6e20\u9053\uff0c\u5e76\u4e14\u5bf9\u5e7f\u544a\u6e20\u9053\u7684\u6548\u679c\u51e0\u4e4e\u6ca1\u6709\u53ef\u89c6\u6027\u3002<\/span><\/p>\n<p><span>\u8fd9\u5c31\u662f Performance Max \u7684\u96be\u9898\u6240\u5728\u3002\u6709\u4eba\u559c\u6b22\u5b83\u7684\u9884\u7b97\u4f18\u5316\u529f\u80fd\uff0c\u6709\u4eba\u8ba8\u538c\u5b83\u7684\u7f3a\u4e4f\u6027\u80fd\u63a7\u5236\u529f\u80fd\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u5bf9 Performance Max \u4e5f\u6709\u7740\u7231\u6068\u4ea4\u52a0\u7684\u611f\u89c9\uff0c\u90a3\u4e48\u8ba9\u6211\u4e0e\u60a8\u5206\u4eab\u4e00\u4e9b\u65b9\u6cd5\uff0c\u8ba9\u60a8\u80fd\u591f\u901a\u8fc7\u6765\u81ea Google Ads \u548c GA4 \u7684\u6570\u636e\uff0c\u5c06 Performance Max \u8fd0\u7528\u5230\u60a8\u7684\u8425\u9500\u610f\u613f\u4e2d\uff0c\u5c3d\u7ba1\u5b83\u5b58\u5728\u6570\u636e\u9650\u5236\u3002<\/span><\/p>\n<p><span>\u6b63\u5982\u6885\u7eb3\u8d6b\u59c6\u00b7\u963f\u5c3c (Menachem Ani) \u5728 2022 \u5e74\u7684\u6587\u7ae0\u4e2d\u6240\u5206\u4eab\u7684\u90a3\u6837\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/optimization-improving-performance-in-performance-max-387562\"><span>\u96c6\u4e2d\u7cbe\u529b\u5f15\u5bfc\u4eba\u5de5\u667a\u80fd\u673a\u5668\u3002<\/span><\/a><\/p>\n<h2 id=\"h-create-broader-campaigns-and-learn-from-them\" class=\"wp-block-heading\"><span>\u5f00\u5c55\u66f4\u5e7f\u6cdb\u7684\u6d3b\u52a8\u5e76\u4ece\u4e2d\u5438\u53d6\u6559\u8bad<\/span><\/h2>\n<p><span>\u5f53\u6211\u4eec\u9996\u6b21\u4e3a\u5408\u4f5c\u7684\u4e00\u5bb6\u4f18\u8d28\u8461\u8404\u9152\u96f6\u552e\u5546\u6d4b\u8bd5 Performance Max \u65f6\uff0c\u6839\u636e<\/span><a href=\"https:\/\/searchengineland.com\/performance-max-campaigns-set-up-386684\"><span>\u5176\u4ed6 Performance Max \u4e13\u5bb6\u7684\u5efa\u8bae<\/span><\/a><span>\uff0c\u6211\u4eec\u5236\u4f5c\u4e86\u975e\u5e38\u5177\u4f53\u7684\u8461\u8404\u9152\u54c1\u79cd\u5e7f\u544a\u7cfb\u5217\uff0c\u4f8b\u5982\u9999\u69df\u3001\u6885\u6d1b\u3001\u767d\u4ed9\u7c89\u9edb\u7b49\u3002\u7136\u800c\uff0c\u6211\u4eec\u53d1\u73b0\u8fd9\u4e0d\u4e00\u5b9a\u80fd\u6210\u529f\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u6709\u4e9b\u8461\u8404\u9152\u54c1\u79cd\u8868\u73b0\u826f\u597d\uff0c\u4f46\u4e0d\u592a\u53d7\u6b22\u8fce\u7684\u54c1\u79cd\u5374\u4e3e\u6b65\u7ef4\u8270\u3002\u5373\u4f7f\u83b7\u5f97\u4e86\u9ad8\u70b9\u51fb\u7387\uff0c\u5b83\u4eec\u901a\u5e38\u4e5f\u4e0d\u4f1a\u5e26\u6765\u8f6c\u5316\u548c\u6536\u5165\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u6539\u53d8\u4e86\u7b56\u7565\uff0c\u51b3\u5b9a\u5c06\u8303\u56f4\u6269\u5927\u4e00\u4e9b\u3002\u901a\u8fc7\u8fd9\u4e00\u7b56\u7565\uff0c\u6211\u4eec\u901a\u8fc7\u6536\u5165\u6570\u636e\u786e\u5b9a\u4e86\u54ea\u4e9b\u54c1\u79cd\u8868\u73b0\u5f3a\u52b2\u3002\u8868\u73b0\u826f\u597d\u7684\u54c1\u79cd\u8d62\u5f97\u4e86\u81ea\u5df1\u7684\u7a81\u7834\u6027 Performance Max \u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><span>\u6d4b\u8bd5\u6548\u679c\u6700\u5927\u5316\u7b56\u7565\u65f6\uff0c\u53ef\u4ee5\u8003\u8651\u4ece\u66f4\u5e7f\u6cdb\u7684\u7c7b\u522b\u5f00\u59cb\uff0c\u7136\u540e\u4ece\u6570\u636e\u4e2d\u5b66\u4e60\u4ee5\u7f29\u5c0f\u7c7b\u522b\u8303\u56f4\u3002<\/span><\/p>\n<p><em><span>\u60a8\u53ef\u4ee5\u4f7f\u7528\u63a2\u7d22<\/span><\/em><span>\u62a5\u544a\u4ece GA4 \u4e2d\u6536\u96c6\u6b64\u4fe1\u606f\uff08\u6216\u901a\u8fc7 GA4 API \u63d0\u53d6\u6570\u636e\uff09\u5e76\u6309\u6d3b\u52a8\u67e5\u770b\u5546\u54c1\u9500\u552e\u60c5\u51b5\u3002<\/span><\/p>\n<p><span>\u8fd9\u5c06\u544a\u8bc9\u60a8\u901a\u8fc7\u6548\u679c\u6700\u5927\u5316\u7b56\u7565\u8868\u73b0\u826f\u597d\u7684\u7279\u5b9a\u7c7b\u522b\uff0c\u5e76\u4e14\u5f88\u53ef\u80fd\u652f\u6301\u5176\u7279\u5b9a\u7684\u6548\u679c\u6700\u5927\u5316\u7b56\u7565\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/combine-ga4-google-ads-paid-search-results-smx-next-435712\"><span>\u5982\u4f55\u7ed3\u5408 GA4 \u4e0e Google Ads \u5b9e\u73b0\u5f3a\u5927\u7684\u4ed8\u8d39\u641c\u7d22\u7ed3\u679c<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-create-multiple-asset-groups-per-campaign-with-a-specific-focus\" class=\"wp-block-heading\"><span>\u4e3a\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u521b\u5efa\u591a\u4e2a\u5177\u6709\u7279\u5b9a\u91cd\u70b9\u7684\u8d44\u4ea7\u7ec4<\/span><\/h2>\n<p><span>\u5c06\u8d44\u4ea7\u7ec4\u89c6\u4e3a\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u5e7f\u544a\u7ec4\u3002\u5728\u641c\u7d22\u5e7f\u544a\u7ec4\u4e2d\uff0c\u6700\u4f73\u505a\u6cd5\u662f\u5c06\u5e38\u7528\u5173\u952e\u5b57\u7ec4\u5408\u5230\u4e00\u4e2a\u5e7f\u544a\u7ec4\u4e2d\u3002\u5bf9\u8d44\u4ea7\u7ec4\u548c\u8d44\u4ea7\u7126\u70b9\u4e5f\u91c7\u53d6\u540c\u6837\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u6700\u8fd1\u5728\u9488\u5bf9\u540c\u4e00\u5bb6\u96f6\u552e\u5546\u7684\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4e2d\u6d4b\u8bd5\u4e86\u4e24\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4\u3002\u7d20\u6750\u8d44\u6e90\u7ec4\u5177\u6709\u76f8\u540c\u7684\u5e7f\u544a\u6587\u6848\u548c\u9644\u52a0\u4fe1\u606f\uff0c\u4f46\u6bcf\u4e2a\u7ec4\u7684\u56fe\u7247\u548c\u89c6\u9891\u6709\u6240\u4e0d\u540c\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>A \u7ec4\u5305\u542b\u7684\u56fe\u7247\u548c\u89c6\u9891\u5305\u62ec\u7f8e\u4e3d\u7684\u8461\u8404\u56ed\u98ce\u666f\u3001\u4e00\u676f\u676f\u7f8e\u9152\u6216\u4e00\u7fa4\u670b\u53cb\u4e3e\u676f\u5e86\u795d\u7684\u573a\u666f\u3002\u00a0<\/span><\/li>\n<li><span>B \u7ec4\u5c55\u793a\u4e86\u6211\u4eec\u5e93\u5b58\u4e2d\u7279\u5b9a\u8461\u8404\u9152\u74f6\u7684\u56fe\u50cf\uff0c\u4f7f\u7528\u4e86\u57fa\u4e8e\u8be5\u7c7b\u522b\u4e2d\u6700\u53d7\u6b22\u8fce\u7684\u8461\u8404\u9152\u7684\u5404\u79cd\u54c1\u724c\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u867d\u7136 Google \u5e76\u6ca1\u6709\u8ba9\u5b83\u76f4\u89c2\uff0c\u4f46\u60a8\u53ef\u4ee5\u6bd4\u8f83\u4e24\u4e2a\u8d44\u4ea7\u7ec4\u7684\u7ed3\u679c\u3002\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u8d44\u4ea7\u7ec4\u6709\u70b9\u7c7b\u4f3c\u4e8e\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u5e7f\u544a\u7ec4\uff0c\u4f46 Google Ads \u4e2d\u6709\u5173\u8d44\u4ea7\u7ec4\u7684\u62a5\u544a\u6709\u9650\u3002\u00a0<\/span><\/p>\n<p><span>\u8981\u67e5\u770b\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4e2d\u4e00\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4\u76f8\u5bf9\u4e8e\u53e6\u4e00\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4\u7684\u6548\u679c\uff0c\u8bf7\u5bfc\u822a\u5230 Google Ads \u4e2d\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u7136\u540e\u5207\u6362\u5230<em>\u8868\u683c\u89c6\u56fe\uff08\u800c\u4e0d\u662f\u9ed8\u8ba4\u7d20\u6750\u8d44\u6e90\u7ec4<\/em><\/span><em><span>\u6458\u8981<\/span><\/em><span>\u89c6\u56fe\uff09\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438493 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary.png.webp\" alt=\"\u8d44\u4ea7\u7ec4\u89c6\u56fe - \u8868\u683c\u548c\u6458\u8981\" width=\"453\" height=\"45\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary.png.webp 453w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary-200x20.png.webp 200w\" data-lazy-sizes=\"(max-width: 453px) 100vw, 453px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-grops-view-Table-and-Summary.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u8868\u683c\u89c6\u56fe\u6309\u8d44\u4ea7\u7ec4\u63d0\u4f9b\u4e86\u66f4\u8be6\u7ec6\u7684\u6548\u679c\u4fe1\u606f\uff0c\u60a8\u8fd8\u53ef\u4ee5\u81ea\u5b9a\u4e49\u5217\uff0c\u4ece\u800c\u6309\u8d44\u4ea7\u7ec4\u67e5\u770b\u8f6c\u5316\u6570\u636e\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438494 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view.png.webp\" alt=\"\u8d44\u4ea7\u7ec4 - \u8868\u683c\u89c6\u56fe\" width=\"1594\" height=\"375\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view.png.webp 1594w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-600x141.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-800x188.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-200x47.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-768x181.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view-1536x361.png 1536w\" data-lazy-sizes=\"(max-width: 1594px) 100vw, 1594px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Asset-groups-Table-view.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-use-different-destination-urls-for-each-asset-group\" class=\"wp-block-heading\"><span>\u4e3a\u6bcf\u4e2a\u8d44\u4ea7\u7ec4\u4f7f\u7528\u4e0d\u540c\u7684\u76ee\u6807\u7f51\u5740<\/span><\/h2>\n<p><span>\u4e0d\u8fc7\uff0c\u5728 GA4 \u4e2d\u67e5\u770b\u8d44\u4ea7\u7ec4\u6548\u679c\u6709\u70b9\u56f0\u96be\u3002\u4e0e\u5e7f\u544a\u7ec4\u4e0d\u540c\uff0cGA4 \u4e0d\u4f1a\u5c06\u8d44\u4ea7\u7ec4\u4fe1\u606f\u4f20\u9012\u7ed9 GA4\u3002\u90a3\u4e48\uff0c\u5982\u679c\u60a8\u60f3\u5728 GA4 \u4e2d\u6c47\u603b\u8fd9\u4e9b\u6570\u636e\uff0c\u8be5\u600e\u4e48\u505a\u5462\uff1f\u00a0<\/span><\/p>\n<p><span>\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u662f\u5411\u7d20\u6750\u8d44\u6e90\u7ec4\u76ee\u6807\u7f51\u5740\u6dfb\u52a0\u8ddf\u8e2a\u53c2\u6570\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u53c2\u6570\uff08\u4f8b\u5982<\/span><em><span>utm_creative_format<\/span><\/em><span>\uff09\u4e3a\u6bcf\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4\u521b\u5efa\u5355\u72ec\u7684\u76ee\u6807\u7f51\u5740\uff0c\u7136\u540e\u5728 GA4 \u4e2d\u7684\u81ea\u5b9a\u4e49\u7ef4\u5ea6\u4e2d\u6355\u83b7\u8be5\u53c2\u6570\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u6837\uff0c\u9664\u4e86\u5e7f\u544a\u7cfb\u5217\u4e4b\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u6309 GA4 \u4e2d\u7684\u8d44\u4ea7\u7ec4\u7ec6\u5206\u5b9e\u9645\u8f6c\u5316\u548c\u9500\u552e\u6570\u636e\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-ad-strength-isn-t-always-indicative-of-possible-success\" class=\"wp-block-heading\"><span>\u5e7f\u544a\u5b9e\u529b\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u6210\u529f<\/span><\/h2>\n<p><span>\u5728\u6548\u679c\u6700\u5927\u5316\u7d20\u6750\u8d44\u6e90\u7ec4\u4e2d\uff0c\u7d20\u6750\u8d44\u6e90\u9879\u76ee\u8d8a\u591a\uff08\u4f8b\u5982\u56fe\u7247\u3001\u89c6\u9891\u7b49\uff09\uff0c<\/span><a href=\"https:\/\/www.seroundtable.com\/google-ad-strength-pmax-ai-36942.html\" target=\"_blank\" rel=\"noopener\"><span>\u5e7f\u544a\u6548\u529b\u5c31\u8d8a\u5f3a<\/span><\/a><span>\u3002\u4e0d\u8fc7\uff0cGoogle \u5bf9\u5e7f\u544a\u6548\u529b\u7684\u5b9a\u4e49\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u4e00\u5b9a\u80fd\u53d6\u5f97\u6210\u529f\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u4e0b\u9762\u7684\u793a\u4f8b\u4e2d\uff0c\u4e24\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4<\/span><em><span>\u9664\u4e86<\/span><\/em><span>\u89c6\u89c9\u521b\u610f\u4e4b\u5916\uff0c\u5176\u4ed6\u7d20\u6750\u8d44\u6e90\u5747\u5b8c\u5168\u76f8\u540c\u3002\u4e24\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4\u4e4b\u95f4\u7684\u552f\u4e00\u533a\u522b\u5728\u4e8e\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u521b\u610f\u8d44\u4ea7\u7684\u4fa7\u91cd\u70b9\uff1a<\/span><\/strong><span>\u00a0\u201cGood\u201d\u8d44\u4ea7\u7ec4\u4fa7\u91cd\u4e8e\u4ea7\u54c1\u573a\u666f\uff0c\u800c\u201cAverage\u201d\u8d44\u4ea7\u7ec4\u4fa7\u91cd\u4e8e\u5b9e\u9645\u4ea7\u54c1\u56fe\u50cf\u3002<\/span><\/li>\n<li><strong><span>\u521b\u610f\u8d44\u4ea7\u7c7b\u578b\uff1a<\/span><\/strong><span>\u00a0\u201c\u826f\u597d\u201d\u8d44\u4ea7\u7ec4\u5305\u542b\u6700\u5927\u6570\u91cf\u7684\u56fe\u50cf\u548c 5 \u4e2a\u89c6\u9891\uff0c\u201c\u5e73\u5747\u201d\u8d44\u4ea7\u7ec4\u5305\u542b\u6700\u5927\u6570\u91cf\u7684\u56fe\u50cf\u4f46\u6ca1\u6709\u4efb\u4f55\u89c6\u9891\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438495 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table.png.webp\" alt=\"\u5e7f\u544a\u5f3a\u5ea6\u548c\u8d44\u4ea7\u8868\" width=\"556\" height=\"329\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table.png.webp 556w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table-191x113.png.webp 191w\" data-lazy-sizes=\"(max-width: 556px) 100vw, 556px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Ad-Stength-and-Assets-table.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u6211\u4eec\u5728\u6240\u6709\u5e7f\u544a\u7cfb\u5217\u4e2d\u5bf9\u540c\u4e00\u8d44\u4ea7\u7ec4\u8fdb\u884c\u4e86\u8d85\u8fc7 30 \u5929\u7684\u6d4b\u8bd5\uff0c\u4f7f\u7528\u4e86\u98ce\u666f\u8d44\u4ea7\u7ec4\u548c\u4ea7\u54c1\u56fe\u50cf\u8d44\u4ea7\u7ec4\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u6bcf\u79cd\u60c5\u51b5\u4e0b\uff0c\u4ee5\u4ea7\u54c1\u74f6\u4e3a\u7279\u8272\u7684\u4ea7\u54c1\u56fe\u7247\u8d44\u4ea7\u7ec4\u6bcf\u6b21\u90fd\u6bd4\u98ce\u666f\u8d44\u4ea7\u7ec4\u8868\u73b0\u66f4\u597d\uff0c\u5c3d\u7ba1 Google \u5b9a\u4e49\u7684\u5e7f\u544a\u5f3a\u5ea6\u65b9\u6cd5\u610f\u5473\u7740\u98ce\u666f\u8d44\u4ea7\u7ec4\u7684\u8868\u73b0\u4f1a\u66f4\u597d\u3002\u00a0<\/span><\/p>\n<p><span>\u98ce\u666f\u8d44\u4ea7\u7ec4\u901a\u5e38\u4f1a\u83b7\u5f97\u66f4\u591a\u7684\u70b9\u51fb\u6b21\u6570\u548c\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\uff0c\u4f46\u5728\u6d4b\u8bd5\u671f\u95f4\u5b83\u4ece\u672a\u4ea7\u751f\u6536\u5165\u2014\u2014\u53ea\u6709\u4ea7\u54c1\u56fe\u50cf\u8d44\u4ea7\u7ec4\u4ea7\u751f\u4e86\u6536\u5165\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u5e7f\u544a\u6548\u529b\u4f5c\u4e3a\u6307\u6807\u4f3c\u4e4e\u6709\u7528\uff0c\u4f46\u8bf7\u4f7f\u7528\u6765\u81ea\u00a0<\/span><\/p>\n<h2 id=\"h-set-your-roas-high-then-go-higher\" class=\"wp-block-heading\"><span>\u8bbe\u5b9a\u8f83\u9ad8\u7684 ROAS\uff0c\u7136\u540e\u8fdb\u4e00\u6b65\u63d0\u9ad8<\/span><\/h2>\n<p><span>\u5982\u679c\u60a8\u5c06 ROAS \u76ee\u6807\u8bbe\u4e3a 200%\uff0c\u90a3\u4e48\u60a8\u5c06\u83b7\u5f97 200% \u5de6\u53f3\u7684\u6536\u76ca\u3002\u4f46\u662f\u5982\u679c\u60a8\u5c06\u5176\u8bbe\u7f6e\u5f97\u66f4\u9ad8\u5462\uff1f\u00a0<\/span><\/p>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u6700\u5927\u4f18\u52bf\u4e4b\u4e00\u662f\u5b83\u80fd\u591f\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u9884\u7b97\u6765\u5b9e\u73b0\u60a8\u671f\u671b\u7684 ROAS\u3002\u5c06\u5176\u53d1\u6325\u5230\u6781\u81f4\uff0c\u5145\u5206\u53d1\u6325\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u4f18\u52bf\u3002<\/span><\/p>\n<p><span>\u68c0\u67e5 GA4 \u548c Google Ads \u4e2d\u7684\u7ed3\u679c\uff0c\u4e86\u89e3\u66f4\u6539\u5982\u4f55\u5f71\u54cd\u6027\u80fd\u3002<\/span><\/p>\n<h2 id=\"h-beware-of-the-cross-network-default-channel-grouping\" class=\"wp-block-heading\"><span>\u8b66\u60d5\u8de8\u7f51\u7edc\u9ed8\u8ba4\u6e20\u9053\u5206\u7ec4<\/span><\/h2>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u5728 GA4 \u7684\u9ed8\u8ba4\u6e20\u9053\u5206\u7ec4\u4e2d\u663e\u793a\u4e3a\u201c\u8de8\u7f51\u7edc\u201d\u3002\u5c06\u6240\u6709\u5e7f\u544a\u7cfb\u5217\u6c47\u603b\u5230\u6b64\u6c47\u603b\u5206\u7ec4\u4e0b\u4ee5\u8bc4\u4f30\u6548\u679c\u53ef\u80fd\u5f88\u8bf1\u4eba\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u7531\u4e8e Performance Max \u662f AI \u8f85\u52a9\u7684\uff0c\u56e0\u6b64\u5c06\u65b0\u5e7f\u544a\u7cfb\u5217\u4e0e\u73b0\u6709\u5e7f\u544a\u7cfb\u5217\u76f8\u7ed3\u5408\u5e76\u4e0d\u80fd\u63d0\u4f9b\u50cf\u5355\u4e2a\u5e7f\u544a\u7cfb\u5217\u62a5\u544a\u90a3\u6837\u7684\u771f\u6b63\u6e05\u6670\u5ea6\u3002\u907f\u514d\u5728 GA4 \u4e2d\u4ee5\u603b\u4f53\u7ea7\u522b\u8bc4\u4f30 Performance Max\u3002\u00a0\u00a0<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance Max \u5e7f\u544a\u88ab\u8a89\u4e3a\u5728 Google \u81ea\u6709\u7684\u591a\u4e2a\u6e20\u9053\u4e2d\u7ba1\u7406 Google \u5e7f\u544a\u7684\u6709\u6548\u65b9\u5f0f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1560","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1560"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1560\/revisions"}],"predecessor-version":[{"id":3059,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1560\/revisions\/3059"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}