{"id":1552,"date":"2025-05-07T02:11:56","date_gmt":"2025-05-06T18:11:56","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1552"},"modified":"2025-05-07T02:17:57","modified_gmt":"2025-05-06T18:17:57","slug":"google-search-ads-360-%e8%8e%b7%e5%be%97%e9%9b%b6%e5%94%ae%e5%aa%92%e4%bd%93%e5%8a%9f%e8%83%bd","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1552","title":{"rendered":"Google Search Ads 360 \u83b7\u5f97\u96f6\u552e\u5a92\u4f53\u529f\u80fd"},"content":{"rendered":"<p><span>\u8fd9\u5bb6\u641c\u7d22\u5e7f\u544a\u516c\u53f8\u5411\u6211\u4eec\u8868\u793a\uff0cGoogle Search Ads 360 \u63a8\u51fa\u4e86\u573a\u5916\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\u7684\u5c01\u95ed\u6d4b\u8bd5\u7248\uff0c\u4ee5\u5e2e\u52a9\u96f6\u552e\u5546\u548c\u54c1\u724c\u4e0e\u8d2d\u7269\u8005\u5b9e\u73b0\u5171\u540c\u76ee\u6807\u3001\u63d0\u9ad8\u4ea7\u54c1\u77e5\u540d\u5ea6\u5e76\u589e\u52a0\u9500\u91cf\u3002<\/span><\/p>\n<p><span>Google\u4eca\u5929\u5728 Search Ads 360 \u4e2d<\/span><a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/empowering-the-retail-media-ecosystem-with-search-ads-360\/\"><span>\u5ba3\u5e03\u4e86<\/span><\/a><span>\u4ee5\u4e0b\u65b0\u529f\u80fd\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Google \u4e3a Search Ads 360 \u6dfb\u52a0\u4e86\u573a\u5916\u96f6\u552e\u5a92\u4f53\u529f\u80fd\uff0c\u901a\u8fc7\u5c06\u72ec\u7279\u7684\u96f6\u552e\u5546\u53d7\u4f17\u4e0e Google AI \u76f8\u7ed3\u5408\u5e76\u8de8\u6e20\u9053\u6269\u5c55\uff0c\u5e2e\u52a9\u96f6\u552e\u5546\u548c\u54c1\u724c\u5171\u540c\u9500\u552e\u66f4\u591a\u4ea7\u54c1\u3002\u00a0<\/span><\/li>\n<li><span>\u8c37\u6b4c\u4e3a\u53c2\u4e0e\u96f6\u552e\u5546\u521b\u5efa\u4e86\u4e00\u79cd\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u65b9\u5f0f\uff0c\u4f7f\u54c1\u724c\u80fd\u591f\u4f7f\u7528\u5176\u7b2c\u4e00\u65b9\u6570\u636e\u6765\u63a8\u52a8\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684 Performance Max \u5e7f\u544a\u7cfb\u5217\u3002\u8c37\u6b4c\u8868\u793a\uff0c\u5b83\u8fd8\u5c06\u5728\u672a\u6765\u51e0\u4e2a\u6708\u5185\u6d4b\u8bd5\u5141\u8bb8\u54c1\u724c\u81ea\u52a9\u7ba1\u7406\u5e7f\u544a\u7cfb\u5217\u7684\u6d4b\u8bd5\u529f\u80fd\uff0c\u5e76\u5c06\u6d4b\u8bd5\u7248\u6269\u5c55\u5230\u5168\u7403\u66f4\u591a\u96f6\u552e\u5546\u3002<\/span><\/li>\n<li><span>\u6539\u8fdb\u7684\u62a5\u544a\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u201c\u5728\u54c1\u724c\u3001\u6d3b\u52a8\u6216\u5e93\u5b58\u5355\u4f4d (SKU) \u5c42\u9762\u63d0\u4f9b\u51c6\u786e\u7684\u95ed\u73af\u62a5\u544a\u201d\u6765\u8861\u91cf\u6d3b\u52a8\u7684\u6210\u529f\u7a0b\u5ea6\uff0c\u8c37\u6b4c\u5199\u9053\u3002\u8c37\u6b4c\u8865\u5145\u9053\uff0c\u201c\u95ed\u73af\u62a5\u544a\u4f7f\u54c1\u724c\u80fd\u591f\u5c06\u5e7f\u544a\u652f\u51fa\u4e0e\u5355\u4e2a\u4ea7\u54c1\u5c42\u9762\u7684\u9500\u552e\u76f4\u63a5\u6302\u94a9\uff0c\u5e76\u505a\u51fa\u6539\u53d8\u4ee5\u5b9e\u73b0\u5229\u6da6\u6700\u5927\u5316\u3002\u201d<\/span><\/li>\n<li><span>Google \u4e0e Lowe&#8217;s \u5408\u4f5c\uff0c\u6210\u4e3a\u5176\u65e9\u671f\u6d4b\u8bd5\u5408\u4f5c\u4f19\u4f34\u3002Lowe&#8217;s \u6b63\u5728 Google \u641c\u7d22\u548c\u8d2d\u7269\u5e93\u5b58\u4e0a\u63a8\u51fa\u5176\u9996\u4e2a\u573a\u5916\u96f6\u552e\u5a92\u4f53\u4ea7\u54c1\uff0c\u76ee\u524d\u91c7\u7528\u6258\u7ba1\u670d\u52a1\u6a21\u5f0f\uff0c\u5e76\u4e0e SA360 \u5408\u4f5c\uff0c\u4e3a\u672a\u6765\u5176\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u81ea\u52a9\u670d\u52a1\u9009\u9879\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u5982\u679c\u8fd9\u4e9b Search Ads 360 \u529f\u80fd\u5bf9\u60a8\u6216\u60a8\u7684\u5ba2\u6237\u6709\u7528\uff0c\u8bf7\u5c1d\u8bd5\u8bbf\u95ee\u6b64\u5c01\u95ed\u6d4b\u8bd5\u7248\u3002\u8981\u6267\u884c\u6b64\u64cd\u4f5c\u6216\u4e86\u89e3\u6709\u5173\u53c2\u4e0e SA360 \u6d4b\u8bd5\u7248\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8054\u7cfb\u60a8\u7684 Google \u5e10\u6237\u56e2\u961f\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u4e00\u4e2a\u65e9\u671f\u6d4b\u8bd5\u7248\uff0c\u56e0\u6b64\u5f88\u96be\u77e5\u9053\u4f55\u65f6\u6216\u662f\u5426\u4f1a\u5168\u9762\u63a8\u51fa\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd9\u5bb6\u641c\u7d22\u5e7f\u544a\u516c\u53f8\u5411\u6211\u4eec\u8868\u793a\uff0cGoogle Search Ads 360 \u63a8\u51fa\u4e86\u573a\u5916\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\u7684\u5c01\u95ed\u6d4b\u8bd5\u7248\uff0c\u4ee5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1552","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1552"}],"version-history":[{"count":1,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1552\/revisions"}],"predecessor-version":[{"id":1555,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1552\/revisions\/1555"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}