{"id":1508,"date":"2025-04-26T03:01:46","date_gmt":"2025-04-25T19:01:46","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1508"},"modified":"2025-04-26T04:06:09","modified_gmt":"2025-04-25T20:06:09","slug":"%e8%ae%a9%e4%bd%a0%e7%9a%84-b2b-%e5%86%85%e5%ae%b9%e6%9b%b4%e4%ba%ba%e6%80%a7%e5%8c%96%e7%9a%84-5-%e4%b8%aa%e6%8a%80%e5%b7%a7","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1508","title":{"rendered":"\u8ba9\u4f60\u7684 B2B \u5185\u5bb9\u66f4\u4eba\u6027\u5316\u7684 5 \u4e2a\u6280\u5de7"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6211\u5728 B2B \u5185\u5bb9\u4e2d\u4e00\u6b21\u53c8\u4e00\u6b21\u770b\u5230\u7684\u6700\u5927\u9519\u8bef\u4e4b\u4e00\u662f\uff0c\u5b83\u5ffd\u7565\u4e86\u5411\u4eba\u7c7b\u9500\u552e\u7684\u91cd\u70b9\u3002<\/span><\/p>\n<p><span>B2B \u548c B2C \u7684\u547d\u540d\u7ea6\u5b9a\u8feb\u4f7f\u6211\u4eec\u8ba4\u4e3a\u6bcf\u79cd\u65b9\u5f0f\u90fd\u9700\u8981\u5b8c\u5168\u4e0d\u540c\u7684\u65b9\u6cd5\uff0c\u4f46\u901a\u5e38\u60c5\u51b5\u5e76\u975e\u5982\u6b64\u3002<\/span><\/p>\n<p><span>\u5f53\u6211\u4eec\u4e0a\u73ed\u65f6\uff0c\u6211\u4eec\u65e0\u6cd5\u8ba9\u81ea\u5df1\u8fdb\u5165\u673a\u5668\u4eba\u529e\u516c\u6a21\u5f0f\u3002\u6211\u4eec\u4ecd\u7136\u662f\u65e9\u4e0a\u5f85\u5728\u5bb6\u91cc\u7684\u90a3\u4e2a\u4eba\uff0c\u6709\u8bb8\u591a\u4e0d\u540c\u7684\u52a8\u673a\u9a71\u52a8\u56e0\u7d20\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u5c06\u4e0e\u4f60\u5206\u4eab\u6211\u7684\u4e94\u5927\u79d8\u8bc0\uff0c\u8ba9\u4f60\u7684\u5185\u5bb9\u66f4\u5177\u4eba\u6027\u5316\uff0c\u5e76\u786e\u4fdd\u5b83\u80fd\u5f15\u8d77\u4eba\u4eec\u7684\u5171\u9e23\u3002\u5982\u679c\u4f60\u80fd\u6b63\u786e\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u5f71\u54cd\u529b\u5c31\u4f1a\u7a81\u98de\u731b\u8fdb\u3002<\/span><\/p>\n<h2 id=\"h-1-be-clear-on-who-the-content-is-for-and-what-motivates-them\" class=\"wp-block-heading\"><span>1. \u660e\u786e\u5185\u5bb9\u9488\u5bf9\u7684\u5bf9\u8c61\u4ee5\u53ca\u76ee\u6807\u53d7\u4f17\u7684\u52a8\u673a<\/span><\/h2>\n<p><span>\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u662f\u8425\u9500\u7684\u57fa\u7840\uff0c\u4f46\u901a\u5e38\u5f53\u6211\u4eec\u9677\u5165\u4e3a SEO \u63d0\u4f9b\u7f51\u7ad9\u5185\u5bb9\u7684\u8282\u594f\u65f6\uff0c\u8fd9\u4e00\u70b9\u53ef\u80fd\u4f1a\u88ab\u9057\u5fd8\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u6211\u8c08\u5230\u4eba\u7269\u89d2\u8272\u65f6\uff0c\u8fd9\u4e9b\u4eba\u7269\u89d2\u8272\u7684\u521b\u5efa\u662f\u57fa\u4e8e\u52a8\u673a\uff0c\u800c\u4e0d\u662f\u4eba\u53e3\u7edf\u8ba1\u5b66\u3002\u6211\u4eec\u53ef\u80fd\u5728\u4eba\u53e3\u7edf\u8ba1\u5b66\u4e0a\u76f8\u4f3c\uff0c\u4f46\u8d2d\u4e70\u7684\u7406\u7531\u5374\u4e0d\u540c\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u9677\u5165\u4e86\u4eba\u53e3\u7edf\u8ba1\u5b66\u4e3b\u5bfc\u4eba\u7269\u89d2\u8272\u7684\u9677\u9631\uff0c\u4f60\u5c31\u9519\u8fc7\u4e86\u4e86\u89e3\u53d7\u4f17\u7684\u8d85\u80fd\u529b\u3002\u00a0<\/span><\/p>\n<p><span>\u4f5c\u4e3a\u4eba\u7c7b\uff0c\u6211\u4eec\u6709\u4e09\u79cd\u770b\u5f85\u4e16\u754c\u7684\u65b9\u5f0f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7406\u6027\u5730\u5bfb\u627e\u8861\u91cf\u6807\u51c6\uff0c\u5e76\u5e0c\u671b\u5728\u51b3\u7b56\u4e2d\u4fdd\u6301\u7a33\u5065\u3002\u5927\u591a\u6570\u4eba\u90fd\u8ba4\u4e3a\u6211\u4eec\u505a\u51b3\u5b9a\u7684\u65b9\u5f0f\u5c31\u662f\u8fd9\u6837\u7684\u3002<\/span><\/li>\n<li><span>\u4ece\u5177\u4f53\u80cc\u666f\u6765\u770b\uff0c\u6211\u4eec\u60f3\u8981\u4e86\u89e3\u81ea\u5df1\u7684\u5904\u5883\u3001\u4ed6\u4eba\u5982\u4f55\u770b\u5f85\u6211\u4eec\u4ee5\u53ca\u6211\u4eec\u80fd\u5e26\u6765\u4ec0\u4e48\u6539\u53d8\u3002<\/span><\/li>\n<li><span>\u4ece\u60c5\u611f\u4e0a\u6765\u8bf4\uff0c\u6211\u4eec\u5173\u5fc3\u81ea\u5df1\u7684\u51b3\u5b9a\u5bf9\u4ed6\u4eba\u7684\u5f71\u54cd\uff0c\u6211\u4eec\u5e0c\u671b\u88ab\u4eba\u559c\u6b22\uff0c\u5e0c\u671b\u6709\u4e00\u79cd\u793e\u533a\u610f\u8bc6\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u4eba\u7c7b\u4e0d\u662f\u7406\u6027\u7684\u3002\u6211\u4eec\u4e0d\u660e\u767d\u81ea\u5df1\u4e3a\u4ec0\u4e48\u8981\u8fd9\u4e48\u505a\u3002\u5927\u536b\u00b7\u5965\u683c\u5a01\u6709\u53e5\u540d\u8a00\uff1a\u201c\u4eba\u4eec\u4e0d\u4f1a\u60f3\u4ed6\u4eec\u6240\u611f\u53d7\u7684\uff0c\u4e0d\u4f1a\u8bf4\u4ed6\u4eec\u6240\u60f3\u7684\uff0c\u4e5f\u4e0d\u4f1a\u505a\u4ed6\u4eec\u6240\u8bf4\u7684\u3002\u201d\u4ed6\u5b8c\u5168\u6b63\u786e\u3002<\/span><\/p>\n<p><span>\u5927\u591a\u6570 B2B \u8425\u9500\u90fd\u5904\u4e8e\u7406\u6027\u7684\u8303\u7574\u2014\u2014\u63a8\u9500\u4ea7\u54c1\u7684\u529f\u80fd\u548c\u4f18\u52bf\u3002\u4f46\u8fd9\u5e76\u4e0d\u662f\u771f\u6b63\u4fc3\u4f7f\u4eba\u4eec\u8d2d\u4e70\u7684\u56e0\u7d20\u3002\u4ed6\u4eec\u9700\u8981\u77e5\u9053\u8fd9\u4e00\u70b9\uff0c\u4f46\u8fd9\u4e0d\u662f\u4ed6\u4eec\u8d2d\u4e70\u7684\u539f\u56e0\u3002\u00a0<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u60a8\u9700\u8981\u4e0e\u6700\u63a5\u8fd1\u60a8\u7684\u53d7\u4f17\u7684\u4eba\u4ea4\u8c08\uff0c\u5e76\u53d1\u73b0\u4ed6\u4eec\u63d0\u4f9b\u7684\u673a\u4f1a\u53ef\u80fd\u7ecf\u5e38\u88ab\u5ffd\u89c6\u7684\u9a71\u52a8\u56e0\u7d20\u3002\u60a8\u9700\u8981\u95ee\u4e3a\u4ec0\u4e48\u624d\u80fd\u627e\u5230\u4ed6\u4eec\u8d2d\u4e70\u6216\u4e0d\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u7684\u66f4\u6df1\u5c42\u6b21\u7684\u539f\u56e0\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u6211\u4eec\u66fe\u4e0e\u4e00\u5bb6\u4f1a\u8ba1\u8f6f\u4ef6\u516c\u53f8\u5408\u4f5c\uff0c\u8be5\u516c\u53f8\u7684\u4e3b\u8981\u53d7\u4f17\u7fa4\u4f53\u4e4b\u4e00\u662f\u201c\u4e1a\u52a1\u7ecf\u7406\u201d\u3002\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u4ed6\u4eec\u6240\u6709\u7684\u8425\u9500\u6d3b\u52a8\u90fd\u96c6\u4e2d\u5728\u8f6f\u4ef6\u7684\u529f\u80fd\u548c\u4f18\u52bf\u4e0a\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u901a\u8fc7\u4e0e\u90e8\u5206\u9500\u552e\u56e2\u961f\u6210\u5458\u4ea4\u8c08\uff0c\u6211\u4eec\u53d1\u73b0\u4e1a\u52a1\u7ecf\u7406\u7ecf\u5e38\u5229\u7528\u5185\u90e8\u7cfb\u7edf\u6539\u9020\u8fc7\u7a0b\u4f5c\u4e3a\u5c55\u793a\u7684\u673a\u4f1a\u3002\u8fd9\u662f\u4ed6\u4eec\u51fa\u73b0\u5728\u8463\u4e8b\u4f1a\u9762\u524d\u5e76\u8ba9\u8463\u4e8b\u4f1a\u77e5\u9053\u4ed6\u4eec\u5f71\u54cd\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u6700\u7ec8\u4f20\u8fbe\u7684\u4fe1\u606f\u56f4\u7ed5\u7740\u201c\u968f\u65f6\u51c6\u5907\u6539\u53d8\u6e38\u620f\u89c4\u5219\u201d\u8fd9\u4e00\u7406\u5ff5\u3002\u8fd9\u4e0e\u544a\u8bc9\u4ed6\u4eec\u6211\u4eec\u7684\u8f6f\u4ef6\u53ef\u4ee5\u505a X\u3001Y \u548c Z \u5b8c\u5168\u4e0d\u540c\uff0c\u5c31\u50cf\u8bb8\u591a\u7ade\u4e89\u5bf9\u624b\u4e00\u6837\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u5185\u5bb9\u690d\u5165\u8fd9\u79cd\u610f\u8bc6\u5e76\u53d1\u6325\u771f\u6b63\u7684\u5ba2\u6237\u9a71\u52a8\u529b\uff0c\u4f1a\u5bf9\u5185\u5bb9\u5bf9\u7528\u6237\u7684\u5f71\u54cd\u4ea7\u751f\u6df1\u8fdc\u7684\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-2-have-absolute-clarity-on-what-your-content-is-aiming-to-do\" class=\"wp-block-heading\"><span>2. \u660e\u786e\u4f60\u7684\u5185\u5bb9\u60f3\u8981\u505a\u4ec0\u4e48<\/span><\/h2>\n<p><span>\u5982\u679c\u4f60\u53ea\u662f\u56e0\u4e3a\u5e0c\u671b\u5bf9\u67d0\u4e9b\u5173\u952e\u8bcd\u8fdb\u884c\u6392\u540d\u800c\u5927\u91cf\u5236\u4f5c\u5185\u5bb9\uff0c\u90a3\u4e48\u4f60\u5c31\u9519\u8fc7\u4e86\u4e00\u4e2a\u7a8d\u95e8\u3002\u4f5c\u4e3a\u5185\u5bb9\u521b\u5efa\u8005\uff0c\u6211\u4eec\u59cb\u7ec8\u9700\u8981\u601d\u8003\u8fd9\u4e00\u70b9\u3002\u6211\u4eec\u5e0c\u671b\u8fd9\u4e9b\u5185\u5bb9\u5b9e\u73b0\u4ec0\u4e48\u76ee\u6807\uff1f<\/span><\/p>\n<p><span>\u6211\u559c\u6b22\u7528\u201c\u601d\u8003\u3001\u611f\u53d7\u3001\u884c\u52a8\u201d\u6846\u67b6\u6765\u521b\u4f5c\u4efb\u4f55\u5185\u5bb9\u3002\u5728\u4f5c\u54c1\u7684\u5f00\u5934\uff0c\u6211\u4f1a\u5199\u4e0b\u6211\u5e0c\u671b\u89c2\u4f17\u601d\u8003\u3001\u611f\u53d7\u548c\u884c\u52a8\u7684\u5185\u5bb9\u3002\u8fd9\u5c06\u6210\u4e3a\u6211\u68c0\u67e5\u5185\u5bb9\u7684\u89c6\u89d2\uff0c\u4f46\u5982\u679c\u6211\u5f88\u96be\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u77e5\u9053\u6211\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\u521b\u4f5c\u8fd9\u4e9b\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u9700\u8981\u4e86\u89e3\u60a8\u6b63\u5728\u521b\u5efa\u7684\u5185\u5bb9\u3001\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u4f1a\u51fa\u73b0\u5728\u54ea\u91cc\u4ee5\u53ca\u5b83\u7684\u76ee\u7684\u662f\u4ec0\u4e48\u3002\u9664\u4e86\u6392\u540d\u4e4b\u5916\uff0c\u8fd8\u8981\u66f4\u6df1\u5165\u5730\u601d\u8003\u5ba2\u6237\u60f3\u8981\u505a\u4ec0\u4e48\uff1f\u6211\u4eec\u5bf9\u5185\u5bb9\u7684\u76ee\u6807\u59cb\u7ec8\u9700\u8981\u4e0e\u5ba2\u6237\u7684\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\uff0c\u5426\u5219\uff0c\u6211\u4eec\u5c31\u4f1a\u6ce8\u5b9a\u5931\u8d25\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u4e0d\u80fd\u660e\u786e\u8fd9\u4e9b\u95ee\u9898\uff0c\u60a8\u6700\u7ec8\u5f97\u5230\u7684\u5185\u5bb9\u5f88\u53ef\u80fd\u53ea\u662f\u4e00\u7bc7\u8fd8\u884c\u7684\u5185\u5bb9\uff0c\u4f46\u5bf9\u4e1a\u52a1\u7684\u5e2e\u52a9\u5374\u4e0d\u5927\u3002\u800c\u5982\u679c\u60a8\u80fd\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u5e76\u5c06\u7b54\u6848\u4f5c\u4e3a\u5185\u5bb9\u521b\u4f5c\u7684\u91cd\u70b9\uff0c\u90a3\u4e48\u60a8\u4ea7\u751f\u5f71\u54cd\u7684\u673a\u4f1a\u5c31\u4f1a\u5927\u5927\u589e\u52a0\u3002\u00a0<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-3-consider-format-and-placement-nbsp\" class=\"wp-block-heading\"><span>3.\u8003\u8651\u683c\u5f0f\u548c\u4f4d\u7f6e\u00a0<\/span><\/h2>\n<p><span>\u60a8\u7684\u5185\u5bb9\u9700\u8981\u653e\u5728\u6b63\u786e\u7684\u4f4d\u7f6e\uff0c\u5e76\u4e3a\u60a8\u7684\u53d7\u4f17\u4f20\u8fbe\u6b63\u786e\u7684\u4fe1\u606f\u548c\u683c\u5f0f\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u5f53\u6211\u4eec\u8003\u8651 SEO \u65f6\uff0c\u5f88\u5bb9\u6613\u5047\u8bbe\u6211\u4eec\u53ef\u80fd\u53ea\u9700\u8981\u4e66\u9762\u5185\u5bb9\uff0c\u4f46\u8fd9\u662f\u9519\u8bef\u7684\u65b9\u6cd5\u3002\u601d\u8003\u60a8\u5bf9\u53d7\u4f17\u7684\u4e86\u89e3\u4ee5\u53ca\u4ed6\u4eec\u60f3\u8981\u5b9e\u73b0\u7684\u76ee\u6807\uff0c\u81ea\u7136\u4f1a\u8003\u8651\u5982\u4f55\u6700\u597d\u5730\u4f20\u8fbe\u8fd9\u4e00\u4fe1\u606f\u4ee5\u53ca\u5728\u54ea\u91cc\u4f20\u8fbe\u3002\u00a0<\/span><\/p>\n<p><span>\u7f51\u4e0a\u6709\u8fd9\u4e48\u591a\u7684\u6e20\u9053\u53ef\u4f9b\u9009\u62e9\uff0c\u800c\u4e14\u566a\u97f3\u8fd9\u4e48\u5927\uff0c\u6709\u9488\u5bf9\u6027\u5730\u4e86\u89e3\u4f60\u7684\u53d7\u4f17\u5728\u770b\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4ed6\u4eec\u6700\u6709\u53ef\u80fd\u53c2\u4e0e\u7684\u5f62\u5f0f\uff0c\u5c06\u5bf9\u4f60\u7684\u5185\u5bb9\u7684\u6210\u529f\u4ea7\u751f\u79ef\u6781\u7684\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u4ec5\u4ec5\u56e0\u4e3a\u6211\u4eec\u6b63\u5728\u8003\u8651 B2B \u5185\u5bb9\u5e76\u4e0d\u610f\u5473\u7740\u793e\u4ea4\u6e20\u9053\u548c\u89c6\u9891\u5185\u5bb9\u662f\u88ab\u7981\u6b62\u7684\u3002<\/span><\/p>\n<p><span>\u641c\u7d22\u4e0d\u518d\u4ec5\u4ec5\u53d1\u751f\u5728\u4f20\u7edf\u641c\u7d22\u5f15\u64ce\u4e0a\u3002\u60a8\u9700\u8981\u62d3\u5bbd\u89c6\u91ce\uff0c\u4ee5\u786e\u4fdd\u4ece\u5ba2\u6237\u65c5\u7a0b\u7684\u89d2\u5ea6\u4e86\u89e3\u53d7\u4f17\u5728\u54ea\u91cc\u641c\u7d22\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-4-weave-emotion-and-your-audience-s-motivations-into-your-content\" class=\"wp-block-heading\"><span>4. \u5c06\u60c5\u611f\u548c\u53d7\u4f17\u7684\u52a8\u673a\u878d\u5165\u5230\u4f60\u7684\u5185\u5bb9\u4e2d<\/span><\/h2>\n<p><span>\u8fd9\u4e0d\u662f\u56e0\u564e\u5e9f\u98df\u3002\u4f60\u4e0d\u9700\u8981\u5b8c\u5168\u6539\u53d8\u4f60\u5904\u7406\u5185\u5bb9\u7684\u65b9\u5f0f\uff0c\u56e0\u4e3a\u6beb\u65e0\u7591\u95ee\uff0c\u4f60\u6240\u8bf4\u7684\u5927\u90e8\u5206\u5185\u5bb9\u4e0e\u7528\u6237\u76f8\u5173\u3002<\/span><\/p>\n<p><span>\u76f8\u53cd\uff0c\u8fd9\u662f\u5c06\u53d7\u4f17\u7684\u52a8\u673a\u878d\u5165\u5185\u5bb9\u53d9\u8ff0\u7684\u4e00\u4e2a\u4f8b\u5b50\u3002\u5982\u6b64\u591a\u7684 B2B \u5185\u5bb9\u4f7f\u5176\u5904\u4e8e\u7406\u6027\u7684\u5b89\u5168\u72b6\u6001\uff0c\u6db5\u76d6\u4e86\u6709\u5173\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u201c\u4e8b\u5b9e\u201d\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u53ef\u4ee5\u638c\u63e1\u4ece\u8bed\u5883\u548c\u60c5\u611f\u4e0a\u6697\u793a\u5f71\u54cd\u5e76\u4f20\u8fbe\u6838\u5fc3\u7406\u6027\u4fe1\u606f\u7684\u827a\u672f\uff0c\u60a8\u5c06\u5438\u5f15\u66f4\u591a\u7528\u6237\u7684\u6ce8\u610f\u529b\uff0c\u5e76\u4f7f\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u91c7\u53d6\u884c\u52a8\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece\u5fc3\u7406\u5b66\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u6211\u603b\u662f\u559c\u6b22\u8003\u8651\u201c\u4fe1\u4f7f\u6548\u5e94\u201d\uff0c\u5373\u8003\u8651\u8c01\u662f\u67d0\u4e00\u5185\u5bb9\u7684\u6700\u4f73\u4fe1\u4f7f\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u5f3a\u5316\u67d0\u4e9b\u6fc0\u52b1\u4fe1\u606f\u7684\u6700\u4f73\u65b9\u5f0f\u53ef\u80fd\u662f\u6765\u81ea\u5176\u4ed6\u6765\u6e90\u3002\u4f8b\u5982\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u5de7\u5999\u5730\u8868\u8fbe\u52a8\u673a\u7684\u63a8\u8350\u6216\u6848\u4f8b\u7814\u7a76\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-5-how-will-you-measure-content-success\" class=\"wp-block-heading\"><span>5. \u60a8\u5982\u4f55\u8861\u91cf\u5185\u5bb9\u7684\u6210\u529f\uff1f<\/span><\/h2>\n<p><span>\u5f88\u591a\u4f01\u4e1a\u90fd\u5904\u4e8e\u6d41\u5931\u6a21\u5f0f\uff0c\u65e8\u5728\u5b9e\u73b0\u5185\u5bb9\u914d\u989d\u5e76\u8fbe\u5230\u6392\u540d\u6216\u6d41\u91cf\u3002\u4e13\u6ce8\u4e8e\u6392\u540d\u6216\u6d41\u91cf\u7684\u95ee\u9898\u5728\u4e8e\u5b83\u9519\u8fc7\u4e86\u4e1a\u52a1\u91cd\u70b9\u3002\u00a0<\/span><\/p>\n<p><span>\u56de\u5230\u6211\u4e4b\u524d\u63d0\u5230\u7684\u201c\u601d\u8003\u3001\u611f\u53d7\u3001\u505a\u201d\u6a21\u578b\uff0c\u201c\u505a\u201d\u90e8\u5206\u5e94\u8be5\u4e0e\u4f60\u7684\u8ddf\u8e2a\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n<p><span>\u201c\u505a\u201d\u5c31\u662f\u4f60\u5e0c\u671b\u7528\u6237\u5728\u6d88\u5316\u5185\u5bb9\u540e\u4f1a\u505a\u7684\u4e8b\u60c5\u2014\u2014\u5982\u679c\u8fd9\u662f\u4f60\u53ef\u4ee5\u8861\u91cf\u7684\u4e1c\u897f\uff0c\u5373\u4f7f\u662f\u4f5c\u4e3a\u53c2\u4e0e\u5ea6\u8f6c\u5316\uff08\u4f8b\u5982\u6eda\u52a8\u6df1\u5ea6\u6216\u89c6\u9891\u89c2\u770b\u767e\u5206\u6bd4\uff09\uff0c\u4f60\u4e5f\u80fd\u6d1e\u6089\u5185\u5bb9\u662f\u5426\u6709\u6548\u3002\u00a0<\/span><\/p>\n<p><span>\u8861\u91cf\u6f0f\u6597\u4e0b\u5c42\u5185\u5bb9\u7684\u6548\u679c\u4ee5\u63a8\u52a8\u54a8\u8be2\u6216\u9500\u552e\u662f\u5f88\u5bb9\u6613\u7684\u3002\u4f46\u5373\u4f7f\u5f88\u96be\uff0c\u4e5f\u4e0d\u610f\u5473\u7740\u6211\u4eec\u4e0d\u5e94\u8be5\u8fd9\u6837\u505a\u2014\u2014\u8861\u91cf\u6f0f\u6597\u4e0a\u5c42\u5185\u5bb9\u7684\u6210\u529f\u7a0b\u5ea6\u5bf9\u4e8e\u4e86\u89e3\u5176\u662f\u5426\u5bf9\u5ba2\u6237\u6709\u5e2e\u52a9\u975e\u5e38\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0a\u5c42\u6f0f\u6597\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u9009\u62e9\u662f\u63a8\u52a8\u7528\u6237\u6ce8\u518c\u65b0\u95fb\u7b80\u62a5\u6216\u5173\u6ce8\u793e\u4ea4\u5a92\u4f53\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u7ee7\u7eed\u5efa\u7acb\u5173\u7cfb\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u4ecd\u7136\u5e94\u8be5\u8861\u91cf\u6211\u4eec\u7684\u5185\u5bb9\u5bf9\u5438\u5f15\u6d41\u91cf\u7684\u6709\u6548\u6027\uff0c\u4f46\u771f\u6b63\u7684\u6210\u529f\u53d6\u51b3\u4e8e\u7528\u6237\u662f\u5426\u53d1\u73b0\u5185\u5bb9\u6709\u7528\u5e76\u80fd\u5e2e\u52a9\u4ed6\u4eec\u5b9e\u73b0\u4ed6\u4eec\u60f3\u8981\u5b9e\u73b0\u7684\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-humanizing-your-b2b-content-to-drive-actions\" class=\"wp-block-heading\"><span>\u4eba\u6027\u5316\u60a8\u7684 B2B \u5185\u5bb9\u4ee5\u63a8\u52a8\u884c\u52a8<\/span><\/h2>\n<p><span>\u5c06\u6240\u6709\u4e94\u4e2a\u6280\u5de7\u8054\u7cfb\u5728\u4e00\u8d77\u7684\u4e3b\u7ebf\u662f\u8bb0\u4f4f B2B \u5ba2\u6237\u4e5f\u662f\u4eba\uff0c\u4e0d\u5e94\u8be5\u8981\u6c42\u4e0e B2C \u5185\u5bb9\u5b8c\u5168\u4e0d\u540c\u7684\u7b56\u7565\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u6211\u4eec\u4e86\u89e3\u771f\u6b63\u9a71\u4f7f\u67d0\u4eba\u91c7\u53d6\u884c\u52a8\u7684\u56e0\u7d20\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u5229\u7528\u8fd9\u4e00\u70b9\uff0c\u901a\u8fc7\u4e0e\u4ed6\u4eec\u7684\u539f\u56e0\u4fdd\u6301\u4e00\u81f4\uff0c\u4f7f\u6211\u4eec\u7684\u5185\u5bb9\u66f4\u6709\u8da3\u3001\u66f4\u6709\u6fc0\u52b1\u6027\uff0c\u4ece\u800c\u4f7f\u5185\u5bb9\u6709\u66f4\u591a\u6210\u529f\u7684\u673a\u4f1a\u3002\u00a0<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u5728 B2B \u5185\u5bb9\u4e2d\u4e00\u6b21\u53c8\u4e00\u6b21\u770b\u5230\u7684\u6700\u5927\u9519\u8bef\u4e4b\u4e00\u662f\uff0c\u5b83\u5ffd\u7565\u4e86\u5411\u4eba\u7c7b\u9500\u552e\u7684\u91cd\u70b9\u3002 B2B \u548c B2C \u7684\u547d\u540d\u7ea6\u5b9a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1508","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1508"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1508\/revisions"}],"predecessor-version":[{"id":3036,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1508\/revisions\/3036"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}