{"id":1494,"date":"2025-04-22T08:51:00","date_gmt":"2025-04-22T00:51:00","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1494"},"modified":"2025-04-22T08:51:13","modified_gmt":"2025-04-22T00:51:13","slug":"%e8%8b%b9%e6%9e%9c%e6%b5%8b%e8%af%95%e4%bc%98%e5%8c%96-app-store-%e5%b9%bf%e5%91%8a%e7%9a%84%e6%96%b0%e5%b7%a5%e5%85%b7","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1494","title":{"rendered":"\u82f9\u679c\u6d4b\u8bd5\u4f18\u5316 App Store \u5e7f\u544a\u7684\u65b0\u5de5\u5177"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u636e\u62a5\u9053\uff0c\u82f9\u679c\u6b63\u5728\u8bd5\u884c\u4e00\u79cd\u65b0\u7684\u667a\u80fd\u5de5\u5177\uff0c\u8be5\u5de5\u5177\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u5728\u5176 App Store \u4e0a\u8d2d\u4e70\u5e7f\u544a\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.businessinsider.com\/apple-tests-ai-app-store-ads-performance-max-2024-3?international=true&amp;r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener\"><span>\u636e\u300aBusiness Insider\u300b<\/span><\/a><span>\u62a5\u9053\uff0c\u4e0e\u8c37\u6b4c\u7684 Performance Max \u548c Meta \u7684 Advantage+ \u7c7b\u4f3c\uff0c\u8be5\u5de5\u5177\u901a\u8fc7\u81ea\u52a8\u8bc6\u522b\u5e94\u7528\u5546\u5e97\u4e2d\u7684\u6700\u4f73\u5e7f\u544a\u4f4d\u7f6e\u6765\u51cf\u8f7b\u5e7f\u544a\u5546\u7684\u5de5\u4f5c\u91cf\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u867d\u7136 PMax \u548c Advantage+ \u56e0\u5176\u6548\u7387\u800c\u53d7\u5230\u79f0\u8d5e\uff0c\u4f46\u4e00\u4e9b\u5e7f\u544a\u5546\u62c5\u5fc3\u76f8\u5173\u6210\u672c\u548c\u7f3a\u4e4f\u63a7\u5236\u3002\u56e0\u6b64\uff0c\u5728\u5c06 Apple \u7684\u65b0\u5de5\u5177\u6574\u5408\u5230\u60a8\u7684\u7b56\u7565\u4e2d\u4e4b\u524d\uff0c\u8bf7\u5148\u4ed4\u7ec6\u8bc4\u4f30\u5b83\u662f\u5426\u7b26\u5408\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u9700\u6c42\u548c\u9884\u7b97\u3002<\/span><\/p>\n<p><strong><span>\u53ef\u8bbf\u95ee\u6027\u3002Apple<\/span><\/strong><span>\u7684\u65b0\u5de5\u5177\u76ee\u524d\u4ec5\u9488\u5bf9\u4e00\u5c0f\u90e8\u5206\u5e7f\u544a\u5546\u8fdb\u884c\u6d4b\u8bd5\u3002<\/span><\/p>\n<p><strong><span>\u53d1\u5e03\u3002<\/span><\/strong><span>\u636e\u77e5\u60c5\u4eba\u58eb\u900f\u9732\uff0c\u82f9\u679c\u9884\u8ba1\u5c06\u5728\u672a\u6765\u51e0\u4e2a\u6708\u5185\u6b63\u5f0f\u53d1\u5e03\u8fd9\u6b3e\u65b0\u4ea7\u54c1\u3002\u4e0d\u8fc7\uff0c\u8fd9\u5bb6\u79d1\u6280\u5de8\u5934\u70ed\u8877\u4e8e\u5728\u6b63\u5f0f\u53d1\u5e03\u4e4b\u524d\u7ee7\u7eed\u8fdb\u884c\u6d4b\u8bd5\uff0c\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5982\u4f55\u63d0\u9ad8\u5176 Apple Search Ads \u7684\u6548\u679c\u3002<\/span><\/p>\n<p><strong><span>\u5de5\u4f5c\u539f\u7406<\/span><\/strong><span>\u3002\u8981\u4f7f\u7528\u8fd9\u4e00\u65b0\u5de5\u5177\uff0c\u5e7f\u544a\u5546\u9700\u8981\u8f93\u5165\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u9884\u7b97\u3002<\/span><\/li>\n<li><span>\u6bcf\u4e2a\u6536\u8d2d\u76ee\u6807\u7684\u6210\u672c\u3002<\/span><\/li>\n<li><span>\u671f\u671b\u7684\u89c2\u4f17\u3002<\/span><\/li>\n<li><span>\u4ed6\u4eec\u5e0c\u671b\u7784\u51c6\u7684\u56fd\u5bb6<\/span><\/li>\n<\/ul>\n<p><span>\u7136\u540e\uff0c\u82f9\u679c\u7684\u7b97\u6cd5\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6765\u786e\u5b9a\u5728 App Store \u4e2d\u6240\u6709\u53ef\u7528\u683c\u5f0f\u4e2d\u5c55\u793a\u5e7f\u544a\u7684\u6700\u6709\u6548\u4f4d\u7f6e\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u8be5\u5de5\u5177\u76ee\u524d\u4e13\u6ce8\u4e8e App Store\uff0c\u4f46\u4e13\u5bb6\u8ba4\u4e3a\u82f9\u679c\u672a\u6765\u53ef\u80fd\u4f1a\u5c06\u5176\u6269\u5c55\u5230\u5176\u4ed6\u5e73\u53f0\u3002<\/span><\/p>\n<p><strong><span>\u4e3a\u4ec0\u4e48\u662f\u73b0\u5728\uff1f<\/span><\/strong><span>\u6839\u636e\u7814\u7a76\u516c\u53f8 Omdia \u7684\u6570\u636e\uff0c\u82f9\u679c\u7684\u5e7f\u544a\u6536\u5165\u9884\u8ba1\u4eca\u5e74\u5c06\u8fbe\u5230 70 \u4ebf\u7f8e\u5143\uff0c\u6bd4 2023 \u5e74\u589e\u52a0 10 \u4ebf\u7f8e\u5143\u3002\u5176\u4e2d\u5927\u90e8\u5206\u6536\u5165\u6765\u81ea\u5176 App Store \u641c\u7d22\u5e7f\u544a\u3002\u8003\u8651\u5230 Performance Max \u548c Advantage+ \u7b49\u4ea7\u54c1\u7684\u6210\u529f\uff0c\u8fd9\u4e9b\u4ea7\u54c1\u7ecf\u5e38\u88ab\u5f3a\u8c03\u4e3a\u8c37\u6b4c\u548c Meta \u8d22\u62a5\u7535\u8bdd\u4f1a\u8bae\u4e2d\u7684\u5173\u952e\u589e\u957f\u52a8\u529b\uff0c\u82f9\u679c\u63a2\u7d22\u7c7b\u4f3c\u7684\u5de5\u5177\u4e5f\u662f\u5408\u4e4e\u903b\u8f91\u7684\u3002<\/span><\/p>\n<p><strong><span>\u82f9\u679c\u7684\u8868\u6001\u3002<\/span><\/strong><span>\u82f9\u679c\u5c1a\u672a\u7acb\u5373\u56de\u5e94 Search Engine Land \u7684\u8bc4\u8bba\u8bf7\u6c42\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u4e86\u89e3\u3002<\/span><\/strong><span>\u9605\u8bfb\u6211\u4eec\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/ppc\/performance-max\" target=\"_blank\" rel=\"noopener\"><span>Performance Max \u6307\u5357\uff0c<\/span><\/a><span>\u8be6\u7ec6\u4e86\u89e3\u5176\u5de5\u4f5c\u539f\u7406\u3001\u4f55\u65f6\u4f7f\u7528\u4ee5\u53ca\u4e3a\u4f55\u5e94\u8c28\u614e\u4f7f\u7528\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u636e\u62a5\u9053\uff0c\u82f9\u679c\u6b63\u5728\u8bd5\u884c\u4e00\u79cd\u65b0\u7684\u667a\u80fd\u5de5\u5177\uff0c\u8be5\u5de5\u5177\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u5728\u5176 App Store \u4e0a\u8d2d\u4e70\u5e7f\u544a\u3002 \u636e\u300aBusin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1494"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1494\/revisions"}],"predecessor-version":[{"id":3031,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1494\/revisions\/3031"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}