{"id":1484,"date":"2025-04-20T05:33:54","date_gmt":"2025-04-19T21:33:54","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1484"},"modified":"2025-04-20T05:51:49","modified_gmt":"2025-04-19T21:51:49","slug":"%e4%bb%a5-eeat-%e4%b8%ba%e4%b8%ad%e5%bf%83%e7%9a%84%e5%86%85%e5%ae%b9%e7%ad%96%e7%95%a5%e7%9a%84%e5%86%85%e9%83%a8%e9%93%be%e6%8e%a5%e5%bb%ba%e8%ae%be","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1484","title":{"rendered":"\u4ee5 EEAT \u4e3a\u4e2d\u5fc3\u7684\u5185\u5bb9\u7b56\u7565\u7684\u5185\u90e8\u94fe\u63a5\u5efa\u8bbe"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/google-e-e-a-t-guide-seo-394191\"><span>\u867d\u7136\u7ecf\u9a8c\u3001\u4e13\u4e1a\u5ea6\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff08 EEAT<\/span><\/a><span>\u00a0\uff09\u53d7\u591a\u79cd\u56e0\u7d20\u5f71\u54cd\uff0c\u4f46 SEO \u66f4\u6ce8\u91cd\u57fa\u4e8e\u5185\u5bb9\u7684\u7ebf\u7d22\u3002\u7136\u800c\uff0c\u5185\u90e8\u94fe\u63a5\u5374\u7ecf\u5e38\u88ab\u5ffd\u89c6\u3002\u00a0<\/span><\/p>\n<p><span>\u5185\u90e8\u94fe\u63a5\u662f\u4e00\u79cd\u5f3a\u5927\u4f46\u672a\u5f97\u5230\u5145\u5206\u5229\u7528\u7684\u7b56\u7565\uff0c\u5b83\u5bf9\u4e8e\u5c55\u793a\u60a8\u7f51\u7ad9\u7684 EEAT \u548c\u63d0\u5347\u60a8\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u6027\u80fd\u81f3\u5173\u91cd\u8981\u3002\u5b83\u6d89\u53ca\u5728\u7f51\u7ad9\u5185\u5bb9\u4e2d\u7b56\u7565\u6027\u5730\u653e\u7f6e\u8d85\u94fe\u63a5\uff0c\u4ee5\u8fde\u63a5\u60a8\u7f51\u7ad9\u5185\u7684\u76f8\u5173\u9875\u9762\u3002\u8fd9\u4e9b\u94fe\u63a5\u5177\u6709\u53cc\u91cd\u7528\u9014\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5b83\u4eec\u5f15\u5bfc\u7528\u6237\u63a2\u7d22\u60a8\u7f51\u7ad9\u4e0a\u7684\u76f8\u5173\u4fe1\u606f\u3002\u00a0<\/span><\/li>\n<li><span>\u5b83\u4eec\u5411\u641c\u7d22\u5f15\u64ce\u8868\u660e\u4e86\u60a8\u7684\u5185\u5bb9\u7684\u91cd\u8981\u6027\u548c\u4e92\u8054\u6027\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u901a\u8fc7\u5728\u7ed3\u6784\u826f\u597d\u7684\u5185\u5bb9\u7b56\u7565\u4e2d\u5229\u7528\u5185\u90e8\u94fe\u63a5\uff0c\u60a8\u53ef\u4ee5\u89e3\u9501\u5c55\u793a\u60a8\u7f51\u7ad9\u7684 EEAT \u5e76\u5c06\u81ea\u5df1\u786e\u7acb\u4e3a\u503c\u5f97\u4fe1\u8d56\u7684\u8d44\u6e90\u7684\u5173\u952e\u3002<\/span><\/p>\n<h2 id=\"h-maximizing-e-e-a-t-through-content-structure\" class=\"wp-block-heading\"><span>\u901a\u8fc7\u5185\u5bb9\u7ed3\u6784\u6700\u5927\u5316 EEAT<\/span><\/h2>\n<p><span>EEAT \u6b63\u5728\u91cd\u5851 SEO \u7b56\u7565\uff0c\u5f3a\u8c03\u5bf9\u9ad8\u8d28\u91cf\u548c\u6709\u610f\u4e49\u7684\u5185\u5bb9\u7684\u9700\u6c42\u3002\u5b83\u65e8\u5728\u5236\u4f5c\u5f15\u8d77\u5171\u9e23\u7684\u6545\u4e8b\uff0c\u5c55\u793a\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u5e76\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb &#8211; \u8ba9\u4ed6\u4eec\u76f8\u4fe1\u60a8\u662f\u6743\u5a01\u3002\u00a0<\/span><\/p>\n<p><span>\u7f51\u7ad9\u80fd\u5426\u6709\u6548\u5730\u5411\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u5c55\u793a\u8fd9\u4e9b\u57fa\u672c\u54c1\u8d28\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u5176\u5185\u5bb9\u7684\u7ec4\u7ec7\u3001\u5448\u73b0\u548c\u4e92\u8054\u4e92\u901a\u3002<\/span><\/p>\n<p><span>\u201c\u6837\u6837\u901a\uff0c\u6837\u6837\u677e\u201d\u8fd9\u53e5\u8bdd\u6070\u5982\u5176\u5206\u5730\u51f8\u663e\u4e86\u5728\u8ffd\u6c42 EEAT \u65f6\u5ffd\u89c6\u5185\u5bb9\u7ed3\u6784\u6240\u9762\u4e34\u7684\u6311\u6218\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438294\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster1.png.webp\" alt=\"sel-\u5185\u90e8\u94fe\u63a5_\u7c071\" width=\"1600\" height=\"888\" \/><\/figure>\n<\/div>\n<p><span>\u975e\u7ed3\u6784\u5316\u65b9\u6cd5\u7684\u7279\u70b9\u662f\u6574\u4e2a\u7f51\u7ad9\u5206\u6563\u7740\u4e0d\u540c\u7684\u3001\u8fde\u63a5\u677e\u6563\u7684\u9875\u9762\uff0c\u5b83\u4f1a\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u7834\u574f EEAT \u4f18\u5316\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u7f3a\u4e4f\u4e13\u4e1a\u77e5\u8bc6\uff1a<\/span><\/strong><span>\u5bf9\u5e7f\u6cdb\u4e3b\u9898\u8fdb\u884c\u80a4\u6d45\u7684\u62a5\u9053\uff0c\u8bd5\u56fe\u5438\u5f15\u6240\u6709\u4eba\uff0c\u672a\u80fd\u5bf9\u4efb\u4f55\u7279\u5b9a\u9886\u57df\u5efa\u7acb\u6df1\u523b\u7684\u7406\u89e3\u6216\u5168\u9762\u7684\u77e5\u8bc6\u3002<\/span><\/li>\n<li><strong><span>\u6743\u5a01\u6027\u4e0b\u964d\uff1a<\/span><\/strong><span>\u8bdd\u9898\u9891\u7e41\u53d8\u5316\u4f7f\u5f97\u5728\u7279\u5b9a\u9886\u57df\u6811\u7acb\u6743\u5a01\u53d8\u5f97\u56f0\u96be\u3002<\/span><\/li>\n<li><strong><span>\u8d28\u7591\u53ef\u4fe1\u5ea6\uff1a<\/span><\/strong><span>\u7f3a\u4e4f\u91cd\u70b9\u53ef\u80fd\u4f1a\u5f15\u8d77\u4eba\u4eec\u5bf9\u60a8\u7684\u7f51\u7ad9\u4f5c\u4e3a\u4fe1\u606f\u6765\u6e90\u7684\u53ef\u9760\u6027\u7684\u62c5\u5fe7\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-embracing-a-topical-map-mindset\" class=\"wp-block-heading\"><span>\u62e5\u62b1\u4e3b\u9898\u5730\u56fe\u601d\u7ef4<\/span><\/h3>\n<p><span>\u8981\u8d85\u8d8a\u201c\u4e07\u4e8b\u901a\u201d\u7684\u65b9\u6cd5\uff0c\u5c31\u5fc5\u987b\u5c06\u60a8\u7684\u5185\u5bb9\u7b56\u7565\u8f6c\u53d8\u4e3a\u4e3b\u9898\u5730\u56fe\u601d\u7ef4\u3002\u8fd9\u6d89\u53ca\u5c06\u60a8\u7f51\u7ad9\u7684\u5185\u5bb9\u53ef\u89c6\u5316\u4e3a\u8def\u7ebf\u56fe\uff0c\u5176\u4e2d\u6bcf\u4e2a\u9875\u9762\u90fd\u6709\u52a9\u4e8e\u66f4\u5e7f\u6cdb\u5730\u7406\u89e3\u4e2d\u5fc3\u4e3b\u9898\u6216\u8bdd\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e00\u8f6c\u53d8\u4e3a\u5b9e\u65bd\u652f\u67f1\u96c6\u7fa4\u6218\u7565\u94fa\u5e73\u4e86\u9053\u8def\uff0c\u8fd9\u5bf9\u4e8e\u6784\u5efa\u7ed3\u6784\u826f\u597d\u7684\u5185\u5bb9\u548c\u5c55\u793a EEAT \u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438295 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embracing-a-topical-map-mindset.png.webp\" alt=\"\u62e5\u62b1\u4e3b\u9898\u5730\u56fe\u601d\u7ef4\" width=\"1600\" height=\"886\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embracing-a-topical-map-mindset.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embracing-a-topical-map-mindset-600x332.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embracing-a-topical-map-mindset-800x443.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embracing-a-topical-map-mindset-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embracing-a-topical-map-mindset-768x425.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embracing-a-topical-map-mindset-1536x851.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Embracing-a-topical-map-mindset.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u60f3\u8c61\u4e00\u4e0b<\/span><strong><span>\u652f\u67f1\u9875\u9762<\/span><\/strong><span>\u4f5c\u4e3a\u4e3b\u9898\u5730\u56fe\u4e0a\u7684\u4e3b\u8981\u5730\u6807\u3002\u8fd9\u4e9b\u5168\u9762\u800c\u6743\u5a01\u7684\u8d44\u6e90\u6df1\u5165\u63a2\u8ba8\u6838\u5fc3\u4e3b\u9898\uff0c\u63d0\u4f9b\u5bf9\u4e3b\u9898\u7684\u57fa\u672c\u7406\u89e3\u3002\u5c06\u60a8\u7684\u652f\u67f1\u9875\u9762\u89c6\u4e3a\u77e5\u8bc6\u7684\u4e2d\u5fc3\u67a2\u7ebd\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u96c6\u7fa4\u9875\u9762<\/span><\/strong><span>\u652f\u6301\u60a8\u7684\u652f\u67f1\u9875\u9762\u3002\u8fd9\u4e9b\u662f\u66f4\u5177\u4f53\u3001\u66f4\u96c6\u4e2d\u7684\u6587\u7ae0\u3001\u535a\u5ba2\u6587\u7ae0\u6216\u5176\u4ed6\u5185\u5bb9\u683c\u5f0f\uff0c\u7528\u4e8e\u63a2\u7d22\u4e0e\u4e2d\u5fc3\u4e3b\u9898\u76f8\u5173\u7684\u5404\u4e2a\u65b9\u9762\u548c\u5b50\u4e3b\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e00\u7b56\u7565\u5982\u4f55\u4fc3\u8fdb EEAT\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u589e\u5f3a\u7684\u4e13\u4e1a\u77e5\u8bc6<\/span><\/strong><span>\uff1a\u6df1\u5165\u7684\u652f\u67f1\u9875\u9762\u548c\u4fe1\u606f\u96c6\u7fa4\u9875\u9762\u5c55\u793a\u4e86\u60a8\u5bf9\u6240\u9009\u4e3b\u9898\u7684\u5168\u9762\u7406\u89e3\uff0c\u5de9\u56fa\u4e86\u60a8\u4f5c\u4e3a\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u4e13\u5bb6\u7684\u5730\u4f4d\u3002<\/span><\/li>\n<li><strong><span>\u63d0\u5347\u60a8\u7684\u6743\u5a01<\/span><\/strong><span>\uff1a\u60a8\u7684\u5185\u5bb9\u5177\u6709\u5e7f\u6cdb\u7684\u6027\u8d28\uff0c\u5176\u652f\u67f1\u548c\u96c6\u7fa4\u6db5\u76d6\u4e86\u7279\u5b9a\u4e3b\u9898\u7684\u6bcf\u4e2a\u9886\u57df\uff0c\u4ece\u800c\u5efa\u7acb\u4e86\u60a8\u5728\u8be5\u4e3b\u9898\u4e0a\u7684\u6743\u5a01\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u63d0\u9ad8\u53ef\u4fe1\u5ea6<\/span><\/strong><span>\uff1a\u7f51\u7ad9\u5185\u5bb9\u7684\u6e05\u6670\u7ec4\u7ec7\u53ef\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u5e76\u5efa\u7acb\u4fe1\u4efb\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u867d\u7136\u7ed3\u6784\u826f\u597d\u7684\u4e3b\u9898\u56fe\u548c\u652f\u67f1\u96c6\u7fa4\u7b56\u7565\u4e3a\u5f3a\u5927\u7684 EEAT \u5f71\u54cd\u529b\u5960\u5b9a\u4e86\u57fa\u7840\uff0c\u4f46\u8981\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u8fd9\u79cd\u7ed3\u6784\u7684\u5f71\u54cd\u529b\u5219\u4f9d\u8d56\u4e8e\u6218\u7565\u6027\u7684\u5185\u90e8\u8054\u7cfb\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-enhancing-e-e-a-t-with-strategic-link-placement\" class=\"wp-block-heading\"><span>\u901a\u8fc7\u6218\u7565\u6027\u94fe\u63a5\u5e03\u5c40\u589e\u5f3a EEAT<\/span><\/h2>\n<p><span>\u73b0\u5728\u6211\u4eec\u5df2\u7ecf\u901a\u8fc7\u6740\u624b\u7ea7\u3001\u7ed3\u6784\u826f\u597d\u7684\u5185\u5bb9\u7b56\u7565\u5960\u5b9a\u4e86\u57fa\u7840\uff0c\u73b0\u5728\u662f\u65f6\u5019\u901a\u8fc7\u6218\u7565\u6027\u5185\u90e8\u94fe\u63a5\u6765\u589e\u5f3a\u6211\u4eec\u7684 EEAT \u4e86\u3002<\/span><\/p>\n<p><span>\u5c06\u6b64\u65b9\u6cd5\u89c6\u4e3a\u5c06\u60a8\u7f51\u7ad9\u7684\u5185\u5bb9\u751f\u6001\u7cfb\u7edf\u7ed3\u5408\u5728\u4e00\u8d77\u7684\u79d8\u8bc0\u6216\u7c98\u5408\u5242\u3002\u901a\u8fc7\u5c06\u60a8\u7684\u652f\u67f1\u9875\u9762\u4e0e\u76f8\u5173\u96c6\u7fa4\u5185\u5bb9\u7f16\u7ec7\u5728\u4e00\u8d77\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u4fe1\u606f\u7f51\u7edc\uff0c\u53ef\u4ee5\u589e\u5f3a\u60a8\u7f51\u7ad9\u7684\u7ed3\u6784\u3001\u6df1\u5ea6\u548c\u6743\u5a01\u6027\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438296 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster3.png.webp\" alt=\"sel-\u5185\u90e8\u94fe\u63a5_cluster3\" width=\"1600\" height=\"898\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster3.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster3-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster3-800x449.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster3-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster3-768x431.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster3-1536x862.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster3.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u73b0\u5728\uff0c\u6211\u4eec\u7684\u4e3b\u9898\u5730\u56fe\u5df2\u7ecf\u5b8c\u6210\uff01\u6218\u7565\u5185\u90e8\u94fe\u63a5\u7684\u653e\u7f6e\u662f\u60a8\u7f51\u7ad9\u67b6\u6784\u4e2d\u7684\u91cd\u8981\u8fde\u63a5\u5668\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-structuring-information-like-a-pro\" class=\"wp-block-heading\"><span>\u50cf\u4e13\u4e1a\u4eba\u58eb\u4e00\u6837\u6784\u5efa\u4fe1\u606f<\/span><\/h3>\n<p><span>\u53ef\u4ee5\u5c06\u6218\u7565\u6027\u5185\u90e8\u94fe\u63a5\u89c6\u4e3a\u4e3b\u677f\u4e0a\u7684\u7535\u8def\uff0c\u5176\u4e2d\u6bcf\u4e2a\u94fe\u63a5\u90fd\u662f\u786e\u4fdd\u80fd\u91cf\u5728\u7ec4\u4ef6\u4e4b\u95f4\u987a\u7545\u9ad8\u6548\u6d41\u52a8\u7684\u901a\u9053\u3002\u540c\u6837\uff0c\u60a8\u7f51\u7ad9\u4e0a\u7684\u5185\u90e8\u94fe\u63a5\u4fc3\u8fdb\u4e86\u4fe1\u606f\u6d41\u52a8\u548c\u641c\u7d22\u5f15\u64ce\u6743\u76ca\u7684\u5206\u914d &#8211; \u4ece\u60a8\u7684\u9ad8\u4f18\u5148\u7ea7\u652f\u67f1\u5f00\u59cb\uff0c\u9010\u6e10\u6d41\u5411\u60a8\u7684\u652f\u6301\u96c6\u7fa4\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u94fe\u63a5\u4e0d\u662f\u968f\u673a\u7684\uff1b\u5b83\u4eec\u7ecf\u8fc7\u7cbe\u5fc3\u5e03\u7f6e\uff0c\u4ee5\u5728\u6574\u4e2a\u7f51\u7ad9\u4e0a\u521b\u5efa\u6e05\u6670\u7684\u5c42\u6b21\u7ed3\u6784\u548c\u903b\u8f91\u4fe1\u606f\u6d41\u3002\u8fd9\u5c55\u793a\u4e86\u60a8\u7684\u7ec4\u7ec7\u80fd\u529b\u548c\u5bf9\u5f53\u524d\u4e3b\u9898\u7684\u6df1\u5165\u4e86\u89e3\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u5c31\u50cf\u544a\u8bc9\u8c37\u6b4c\uff0c\u201c\u563f\uff0c\u6211\u4eec\u4e0d\u4f46\u4e86\u89e3\u6211\u4eec\u7684\u4e1c\u897f\uff0c\u800c\u4e14\u6211\u4eec\u8fd8\u786e\u5207\u5730\u77e5\u9053\u5b83\u4eec\u662f\u5982\u4f55\u7ec4\u5408\u5728\u4e00\u8d77\u7684\u3002\u201d<\/span><\/p>\n<h3 id=\"h-demonstrating-depth-with-every-click\" class=\"wp-block-heading\"><span>\u6bcf\u6b21\u70b9\u51fb\u90fd\u5c55\u73b0\u6df1\u5ea6<\/span><\/h3>\n<p><span>\u6bcf\u6b21\u94fe\u63a5\u5230\u76f8\u5173\u7684\u652f\u6301\u5185\u5bb9\u65f6\uff0c\u65e0\u8bba\u662f\u6df1\u5165\u7814\u7a76\u5b50\u4e3b\u9898\u8fd8\u662f\u63a2\u7d22\u76f8\u5173\u65b9\u9762\uff0c\u60a8\u90fd\u5728\u5c55\u793a\u60a8\u7406\u89e3\u7684\u5e7f\u5ea6\u548c\u6df1\u5ea6\u3002\u8fd9\u4f1a\u5411\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u5c55\u793a\u60a8\u7684\u6743\u5a01\u3002<\/span><\/p>\n<h3 id=\"h-signaling-importance-where-it-matters\" class=\"wp-block-heading\"><span>\u5728\u91cd\u8981\u65f6\u523b\u53d1\u51fa\u91cd\u8981\u4fe1\u53f7<\/span><\/h3>\n<p><span>\u6211\u4eec\u4e0d\u4ec5\u4ec5\u5c06\u6743\u76ca\u5206\u914d\u7ed9\u96c6\u7fa4\u9875\u9762\u3002\u901a\u8fc7\u5f3a\u5927\u7684\u5185\u90e8\u94fe\u63a5\u7b56\u7565\uff0c\u6211\u4eec\u4e5f\u53ef\u4ee5\u8868\u660e\u652f\u67f1\u9875\u9762\u7684\u91cd\u8981\u6027\u3002\u901a\u8fc7\u6bcf\u4e2a\u96c6\u7fa4\u9875\u9762\u94fe\u63a5\u56de\u652f\u67f1\uff0c\u6211\u4eec\u5411 Google \u8868\u660e\u8fd9\u4e9b\u7236\u9875\u9762\u6216\u652f\u67f1\u9875\u9762\u662f\u6211\u4eec\u771f\u6b63\u5c55\u793a\u4e13\u4e1a\u77e5\u8bc6\u7684\u5730\u65b9\u3002<\/span><\/p>\n<h2 id=\"h-mastering-internal-linking-the-topic-based-approach\" class=\"wp-block-heading\"><span>\u638c\u63e1\u5185\u90e8\u94fe\u63a5\uff1a\u57fa\u4e8e\u4e3b\u9898\u7684\u65b9\u6cd5<\/span><\/h2>\n<p><span>\u60a8\u5df2\u7ecf\u5236\u5b9a\u4e86\u51fa\u8272\u7684\u5185\u5bb9\u7b56\u7565\uff0c\u5e76\u8ba4\u8bc6\u5230\u9700\u8981\u5f3a\u5927\u7684\u5185\u90e8\u94fe\u63a5\u7f51\u7edc\u3002\u73b0\u5728\u662f\u65f6\u5019\u91ca\u653e\u60a8\u7f51\u7ad9\u5185\u5bb9\u7684\u771f\u6b63\u6f5c\u529b\u4e86\u3002\u4f46\u662f\uff0c\u5982\u4f55\u624d\u80fd<\/span><strong><span>\u6709\u6548\u5730<\/span><\/strong><span>\u5b9e\u65bd\u5185\u90e8\u94fe\u63a5\u7b56\u7565\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u60a8\u7f51\u7ad9\u7684 EEAT\uff1f<\/span><\/p>\n<p><strong><span>\u57fa\u4e8e\u4e3b\u9898\u7684\u5185\u90e8\u94fe\u63a5\u65b9\u6cd5<\/span><\/strong><span>\u662f\u60a8\u7684\u652f\u67f1\u96c6\u7fa4\u7b56\u7565\u7684\u652f\u67f1\uff0c\u53ef\u4ee5\u5851\u9020\u6bcf\u4e2a\u9875\u9762\u4e4b\u95f4\u7684\u590d\u6742\u5173\u7cfb\u3002\u4f46\u662f\uff0c\u8ba9\u6211\u4eec\u901a\u8fc7\u4e3a\u60a8\u7684\u96c6\u7fa4\u9875\u9762\u5f15\u5165\u5206\u5c42\u7ed3\u6784\u6765\u63d0\u5347\u6211\u4eec\u7684\u6e38\u620f\u6c34\u5e73\u3002\u6bd5\u7adf\uff0c\u5e76\u975e\u6240\u6709\u96c6\u7fa4\u9875\u9762\u90fd\u662f\u5e73\u7b49\u7684\u3002<\/span><\/p>\n<h3 id=\"h-building-your-page-hierarchy\" class=\"wp-block-heading\"><span>\u6784\u5efa\u9875\u9762\u5c42\u6b21\u7ed3\u6784<\/span><\/h3>\n<p><span>\u8ba9\u6211\u4eec\u9996\u5148\u5efa\u7acb\u6e05\u6670\u7684\u9875\u9762\u5c42\u6b21\u7ed3\u6784\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u652f\u67f1\u9875\u9762<\/span><\/strong><span>\uff1a\u6b64\u9875\u9762\u662f\u6743\u5a01\u7684\u9876\u5cf0\uff0c\u56ca\u62ec\u4e86\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u603b\u4f53\u4e3b\u9898\u3002<\/span><\/li>\n<li><strong><span>\u96c6\u7fa4\u5c42\u7ea7 1<\/span><\/strong><span>\uff1a\u8fd9\u4e9b\u5f3a\u5927\u7684\u9875\u9762\u8981\u4e48\u62e5\u6709\u9ad8\u6d41\u91cf\uff0c\u8981\u4e48\u7b56\u7565\u6027\u5730\u9488\u5bf9\u9ad8\u6d41\u91cf\u641c\u7d22\u67e5\u8be2\u3002<\/span><\/li>\n<li><strong><span>\u96c6\u7fa4\u5c42\u7ea7 2<\/span><\/strong><span>\uff1a\u4f5c\u4e3a\u914d\u89d2\uff0c\u8fd9\u4e9b\u9875\u9762\u53ef\u80fd\u4e13\u6ce8\u4e8e\u641c\u7d22\u91cf\u8f83\u4f4e\u7684\u8bcd\uff0c\u4f46\u5728\u4e30\u5bcc\u5185\u5bb9\u6df1\u5ea6\u65b9\u9762\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u73b0\u5728\u6211\u4eec\u5df2\u7ecf\u6709\u4e86\u5185\u5bb9\u5c42\u6b21\u7ed3\u6784\uff0c\u662f\u65f6\u5019\u6df1\u5165\u7814\u7a76\u5185\u90e8\u94fe\u63a5\u7684\u7ec6\u8282\u4e86\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-438297 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;sel-\u5185\u90e8\u94fe\u63a5_\u7c074&#8243; width=&#8221;1600&#8243; height=&#8221;894&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster4.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster4-600&#215;335.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster4-800&#215;447.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster4-200&#215;113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster4-768&#215;429.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster4-1536&#215;858.png 1536w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/sel-internal-linking_cluster4.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<h3 id=\"h-identifying-link-targets\" class=\"wp-block-heading\"><span>\u8bc6\u522b\u94fe\u63a5\u76ee\u6807<\/span><\/h3>\n<p><span>\u5728\u7ee7\u7eed\u4e4b\u524d\uff0c\u51c6\u786e\u8bc6\u522b\u6211\u4eec\u7684\u94fe\u63a5\u76ee\u6807\u81f3\u5173\u91cd\u8981\u3002\u6211\u4eec\u57fa\u672c\u4e0a\u6309\u7167\u4ee5\u4e0b\u89c4\u5219\u89c4\u5212\u6211\u4eec\u7684\u94fe\u63a5\u4f4d\u7f6e\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ece<\/span><strong><span>\u652f\u67f1\u9875\u9762<\/span><\/strong><span>\u5f00\u59cb\uff0c\u6211\u4eec\u7684\u76ee\u6807\u662f\u7b56\u7565\u6027\u5730\u653e\u7f6e\u6307\u5411\u7b2c 1 \u5c42\u96c6\u7fa4\u9875\u9762\u7684\u951a\u6587\u672c\u94fe\u63a5\u3002\u8fd9\u4e9b\u94fe\u63a5\u5145\u5f53\u8def\u5f84\uff0c\u5f15\u5bfc\u7528\u6237\u66f4\u6df1\u5165\u5730\u63a2\u7d22\u603b\u4f53\u4e3b\u9898\u7684\u7279\u5b9a\u65b9\u9762\u3002<\/span><\/li>\n<li><span>\u8f6c\u5230<\/span><strong><span>\u7b2c 1 \u5c42\u96c6\u7fa4\u9875\u9762<\/span><\/strong><span>\uff0c\u7126\u70b9\u7565\u6709\u53d8\u5316\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u786e\u4fdd\u6bcf\u4e2a\u9875\u9762\u4e0d\u4ec5\u94fe\u63a5\u56de\u652f\u67f1\u9875\u9762\uff0c\u800c\u4e14\u8fd8\u901a\u8fc7\u94fe\u63a5\u5230\u7b2c 2 \u5c42\u96c6\u7fa4\u9875\u9762\u6765\u6269\u5c55\u5176\u8986\u76d6\u8303\u56f4\u3002\u8fd9\u79cd\u76f8\u4e92\u8fde\u63a5\u7684\u94fe\u63a5\u7f51\u7edc\u901a\u8fc7\u63d0\u4f9b\u591a\u4e2a\u5165\u53e3\u70b9\u6765\u63a2\u7d22\u76f8\u5173\u4e3b\u9898\uff0c\u589e\u5f3a\u4e86\u5185\u5bb9\u7684\u7edf\u4e00\u6027\u5e76\u589e\u5f3a\u4e86\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n<li><span>\u6700\u540e\uff0c\u5728<\/span><strong><span>\u7b2c 2 \u5c42\u96c6\u7fa4\u9875\u9762<\/span><\/strong><span>\u4e0a\uff0c\u94fe\u63a5\u7b56\u7565\u5b8c\u6210\u4e86\u4e00\u4e2a\u5b8c\u6574\u7684\u5faa\u73af\u3002\u8fd9\u4e9b\u9875\u9762\u94fe\u63a5\u56de\u7b2c 1 \u5c42\u96c6\u7fa4\u9875\u9762\u548c\u652f\u67f1\u9875\u9762\uff0c\u5b8c\u6210\u5faa\u73af\u5e76\u5de9\u56fa\u4e86\u5185\u5bb9\u7684\u76f8\u5173\u6027\u548c\u6743\u5a01\u6027\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-tips-for-optimizing-link-placement\" class=\"wp-block-heading\"><span>\u4f18\u5316\u94fe\u63a5\u4f4d\u7f6e\u7684\u6280\u5de7<\/span><\/h3>\n<p><span>\u4ee5\u4e0b\u662f\u4f18\u5316\u94fe\u63a5\u653e\u7f6e\u7b56\u7565\u7684\u53e6\u5916\u56db\u4e2a\u6280\u5de7\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u7b56\u7565\u6027\u5730\u6574\u5408\u951a\u6587\u672c\uff1a<\/span><\/strong><span>\u951a\u6587\u672c\u94fe\u63a5\u6700\u597d\u653e\u7f6e\u5728\u9875\u9762\u4e3b\u4f53\u5185\uff0c\u5229\u7528\u73b0\u6709\u5173\u952e\u8bcd\u6216\u6574\u5408\u5176\u4ed6\u76f8\u5173\u5185\u5bb9\u3002\u8fd9\u79cd\u7b56\u7565\u6027\u5e03\u5c40\u53ef\u589e\u5f3a\u5185\u90e8\u94fe\u63a5\u7684\u4e0a\u4e0b\u6587\u548c\u76f8\u5173\u6027\u3002<\/span><\/li>\n<li><strong><span>\u7cfb\u7edf\u5730\u8bc4\u4f30\u94fe\u63a5\u4f4d\u7f6e\uff1a<\/span><\/strong><span>\u53ef\u4ee5\u901a\u8fc7\u624b\u52a8\u68c0\u67e5\u6bcf\u4e2a\u9875\u9762\u7684\u5185\u5bb9\u6216\u4f7f\u7528 Screaming Frog 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id=\"h-internal-links-boost-the-path-to-e-e-a-t-success\" class=\"wp-block-heading\"><span>\u5185\u90e8\u94fe\u63a5\u52a9\u529b EEAT \u6210\u529f\u4e4b\u8def<\/span><\/h2>\n<p><span>\u901a\u8fc7\u7cbe\u5fc3\u5c06\u6218\u7565\u6027\u94fe\u63a5\u5e03\u5c40\u6574\u5408\u5230\u5185\u5bb9\u7b56\u7565\u4e2d\uff0c\u60a8\u4e0d\u4ec5\u53ef\u4ee5\u7ec4\u7ec7\u5185\u5bb9\uff0c\u8fd8\u53ef\u4ee5\u63d0\u5347\u5185\u5bb9\u7684\u4ef7\u503c\u3001\u76f8\u5173\u6027\u4ee5\u53ca\u5bf9\u53d7\u4f17\u548c\u641c\u7d22\u5f15\u64ce\u7684\u5438\u5f15\u529b\u3002\u8fd9\u79cd\u6df1\u601d\u719f\u8651\u7684\u65b9\u6cd5\u662f\u5c06\u60a8\u7684 EEAT \u4ece\u4f18\u79c0\u63d0\u5347\u5230\u5353\u8d8a\u7684\u57fa\u77f3\uff0c\u5c06\u60a8\u7684\u7f51\u7ad9\u8f6c\u53d8\u4e3a\u60a8\u6240\u5728\u884c\u4e1a\u7684\u4fe1\u4efb\u3001\u6743\u5a01\u548c\u4e13\u4e1a\u77e5\u8bc6\u7684\u706f\u5854\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0cSEO 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href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u867d\u7136\u7ecf\u9a8c\u3001\u4e13\u4e1a\u5ea6\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff08 EEAT\u00a0\uff09\u53d7\u591a\u79cd\u56e0\u7d20\u5f71\u54cd\uff0c\u4f46 SEO \u66f4\u6ce8\u91cd\u57fa\u4e8e\u5185\u5bb9\u7684\u7ebf\u7d22\u3002\u7136\u800c\uff0c\u5185\u90e8\u94fe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1484","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1484"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1484\/revisions"}],"predecessor-version":[{"id":3026,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1484\/revisions\/3026"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}