{"id":1452,"date":"2025-04-12T11:09:59","date_gmt":"2025-04-12T03:09:59","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1452"},"modified":"2025-04-12T11:59:22","modified_gmt":"2025-04-12T03:59:22","slug":"%e8%b0%b7%e6%ad%8c%e4%b8%ba%e5%b9%bf%e5%91%8a%e5%95%86%e6%8e%a8%e5%87%ba%e4%bb%a5%e9%9a%90%e7%a7%81%e4%b8%ba%e9%87%8d%e7%82%b9%e7%9a%84%e8%a1%a1%e9%87%8f%e5%b7%a5%e5%85%b7","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1452","title":{"rendered":"\u8c37\u6b4c\u4e3a\u5e7f\u544a\u5546\u63a8\u51fa\u4ee5\u9690\u79c1\u4e3a\u91cd\u70b9\u7684\u8861\u91cf\u5de5\u5177"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u8c37\u6b4c\u4e3a\u5e7f\u544a\u5546\u63a8\u51fa\u4e86\u4e00\u6b3e\u65b0\u7684\u6d4b\u91cf\u5de5\u5177\uff0c\u65e8\u5728\u5b9e\u73b0\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\u9010\u6b65\u6dd8\u6c70\u7b2c\u4e09\u65b9 Cookie \u7684\u8ba1\u5212\u3002<\/span><\/p>\n<p><span>Meridian \u662f\u4e00\u79cd\u5f00\u6e90\u8425\u9500\u7ec4\u5408\u6a21\u578b (MMM)\uff0c\u65e8\u5728\u5e2e\u52a9\u5e7f\u544a\u5546\u5206\u6790\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\uff0c\u540c\u65f6\u4f18\u5148\u8003\u8651\u7528\u6237\u9690\u79c1\u3002<\/span><\/p>\n<p><strong><span>\u53ef\u8bbf\u95ee\u6027\u3002Meridian<\/span><\/strong><span>\u76ee\u524d\u4ec5\u5411\u90e8\u5206\u7528\u6237\u5f00\u653e\u3002\u4e0d\u8fc7\uff0cGoogle \u8ba1\u5212\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u5411\u6240\u6709\u8425\u9500\u4eba\u5458\u548c\u6570\u636e\u79d1\u5b66\u5bb6\u5f00\u653e\u3002<\/span><\/p>\n<p><strong><span>\u4ec0\u4e48\u662f MMM\uff1f<\/span><\/strong><span>\u8425\u9500\u7ec4\u5408\u6a21\u578b\u662f\u4e00\u79cd\u7edf\u8ba1\u5206\u6790\u65b9\u6cd5\uff0c\u901a\u8fc7\u8861\u91cf\u8425\u9500\u7b56\u7565\u4ee5\u53ca\u9500\u552e\u548c\u5ba2\u6237\u4fdd\u7559\u5de5\u4f5c\u7684\u5f71\u54cd\u6765\u786e\u5b9a\u8425\u9500\u6d3b\u52a8\u7684\u6709\u6548\u6027\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4f55\u5173\u6ce8\u3002<\/span><\/strong><span>\u4f20\u7edf\u4e0a\uff0c\u8425\u9500\u7ec4\u5408\u6a21\u578b (MMM) \u7684\u5f00\u53d1\u6210\u672c<\/span><a href=\"https:\/\/searchengineland.com\/how-to-win-with-ppc-in-a-dataless-world-379306\" target=\"_blank\" rel=\"noopener\"><span>\u9ad8\u6602\u4e14\u8017\u65f6<\/span><\/a><span>\uff0c\u901a\u5e38\u9700\u8981\u6570\u5468\u3001\u6570\u6708\u751a\u81f3\u6570\u5e74\u7684\u65f6\u95f4\u3002\u7136\u800c\uff0cMeridian \u63d0\u4f9b\u4e86\u4e00\u79cd\u66f4\u6613\u4e8e\u5f00\u6e90\u7684 MMM \u65b9\u6cd5\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u9ad8\u6548\u5730\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u540c\u65f6\u9075\u5b88\u66f4\u4e25\u683c\u7684\u5728\u7ebf\u9690\u79c1\u6cd5\u3002<\/span><\/p>\n<p><strong><span>\u4e3b\u8981\u4f18\u52bf\u3002<\/span><\/strong><span>\u6b63\u5982 Google \u6240\u89e3\u91ca\u7684\uff0cMeridian \u951a\u5b9a\u5728\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u521b\u65b0<\/span><strong><span>\uff1a<\/span><\/strong><span>\u00a0\u00a0Meridian \u901a\u8fc7\u589e\u91cf\u5b9e\u9a8c\u6821\u51c6\u3001\u6574\u5408\u8986\u76d6\u7387\u548c\u9891\u7387\u4ee5\u53ca\u63d0\u4f9b\u641c\u7d22\u6d4b\u91cf\u6307\u5bfc\u7b49\u521b\u65b0\u6539\u8fdb\u4e86 MMM\u3002\u8fd9\u4e9b\u6539\u8fdb\u9002\u7528\u4e8e\u6240\u6709\u76f8\u5173\u5a92\u4f53\u6e20\u9053\u3002<\/span><\/li>\n<li><strong><span>\u900f\u660e\u5ea6\uff1a<\/span><\/strong><span>\u00a0\u4f5c\u4e3a\u5f00\u6e90\u89e3\u51b3\u65b9\u6848\uff0cMeridian \u5b8c\u5168\u900f\u660e\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u67e5\u770b\u5176\u6240\u57fa\u4e8e\u7684\u4ee3\u7801\u548c\u65b9\u6cd5\u521b\u65b0\u3002<\/span><\/li>\n<li><strong><span>\u53ef\u64cd\u4f5c\u6027\uff1a<\/span><\/strong><span>\u00a0\u00a0Meridian \u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u4e30\u5bcc\u7684\u6570\u636e\u8f93\u5165\u3001\u6a21\u578b\u6307\u5bfc\u548c\u8de8\u6e20\u9053\u9884\u7b97\u4f18\u5316\u6765\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002<\/span><\/li>\n<li><strong><span>\u6559\u80b2\uff1a<\/span><\/strong><span>\u00a0\u00a0Meridian \u7528\u6237\u5c06\u53ef\u4ee5\u8bbf\u95ee\u4e00\u7cfb\u5217\u8d44\u6e90\uff0c\u7528\u4e8e\u5b9e\u65bd\u548c\u4f7f\u7528\u3002\u5176\u4e2d\u5305\u62ec\u8be6\u7ec6\u7684\u6280\u672f\u6587\u6863\u548c\u6545\u969c\u6392\u9664\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u3002\u5982\u679c\u7528\u6237\u6709\u5176\u4ed6\u95ee\u9898\uff0c\u4ed6\u4eec\u53ef\u4ee5\u8054\u7cfb Google \u548c\u5408\u4f5c\u4f19\u4f34\u652f\u6301\u5bfb\u6c42\u5e2e\u52a9\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u8c37\u6b4c\u7684\u8bf4\u6cd5\u3002<\/span><\/strong><span>\u8c37\u6b4c\u6570\u636e\u79d1\u5b66\u9ad8\u7ea7\u603b\u76d1 Harikesh Nair \u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u968f\u7740\u5e7f\u544a\u5546\u5bfb\u6c42\u5168\u9762\u4e14\u9690\u79c1\u6301\u4e45\u7684\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\uff0cMMM \u6b63\u5728\u7ecf\u5386\u590d\u5174\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6839\u636e Kantar \u7684\u4e00\u9879\u7814\u7a76\uff0c60% \u7684\u7f8e\u56fd\u5e7f\u544a\u5546\u76ee\u524d\u6b63\u5728\u4f7f\u7528 MMM\uff0c\u800c 58% \u7684\u672a\u4f7f\u7528\u8fd9\u4e9b\u6a21\u578b\u7684\u5e7f\u544a\u5546\u6b63\u5728\u8003\u8651\u5c06\u6765\u4f7f\u7528\u3002\u6211\u4eec\u53d1\u73b0\u8d8a\u6765\u8d8a\u591a\u7684\u5ba2\u6237\u5f00\u59cb\u4f7f\u7528 MMM\uff0c\u5c24\u5176\u662f\u7ee9\u6548\u548c\u5168\u6e20\u9053\u8425\u9500\u4eba\u5458\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5982\u4eca\u7684 MMM \u5e76\u4e0d\u5b8c\u7f8e\uff0c\u4f46\u6b63\u5728\u4e0d\u65ad\u53d1\u5c55\u3002\u501f\u52a9 Meridian\uff0c\u6211\u4eec\u5e0c\u671b\u901a\u8fc7\u521b\u65b0\u4ee5\u53ca\u4e0e\u5f00\u6e90\u6a21\u578b\u5171\u4eab\u6211\u4eec\u7684\u6570\u636e\uff0c\u5e2e\u52a9\u60a8\u7684\u56e2\u961f\u627e\u5230\u672a\u6765\u7684\u65b9\u5411\u3002\u201d<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76\u3002<\/span><\/strong><span>\u8bf7\u9605\u8bfb Google \u7684\u5b8c\u6574<\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/meridian\/\" target=\"_blank\" rel=\"noopener\"><span>\u516c\u544a\u4ee5\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8c37\u6b4c\u4e3a\u5e7f\u544a\u5546\u63a8\u51fa\u4e86\u4e00\u6b3e\u65b0\u7684\u6d4b\u91cf\u5de5\u5177\uff0c\u65e8\u5728\u5b9e\u73b0\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\u9010\u6b65\u6dd8\u6c70\u7b2c\u4e09\u65b9 Cookie \u7684\u8ba1\u5212\u3002 Meridia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1452","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1452"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1452\/revisions"}],"predecessor-version":[{"id":3013,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1452\/revisions\/3013"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}