{"id":1395,"date":"2025-03-29T05:42:57","date_gmt":"2025-03-28T21:42:57","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1395"},"modified":"2025-03-29T05:45:46","modified_gmt":"2025-03-28T21:45:46","slug":"%e5%be%ae%e8%bd%af%e5%b9%bf%e5%91%8a%e5%9c%a8%e5%85%a8%e7%90%83%e6%8e%a8%e5%87%ba-performance-max-%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1395","title":{"rendered":"\u5fae\u8f6f\u5e7f\u544a\u5728\u5168\u7403\u63a8\u51fa Performance Max \u5e7f\u544a\u7cfb\u5217"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u5c06\u4e8e 3 \u6708 5 \u65e5\u8d77\u5728 Microsoft Advertising \u4e0a\u5168\u7403\u63a8\u51fa\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/your-comprehensive-guide-to-performance-max-campaigns-417277\" target=\"_blank\" rel=\"noopener\"><span>PMax<\/span><\/a><span><strong>\u89e3\u91ca<\/strong>\u3002PMax\u662f\u4e00\u79cd\u81ea\u52a8\u5316\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff0c\u5b83\u4f7f\u7528 AI \u6765\u4f18\u5316\u548c\u7ba1\u7406 Microsoft Advertising \u4e2d\u4e0d\u540c\u683c\u5f0f\u548c\u6e20\u9053\u7684\u5e7f\u544a\u3002\u5b83\u53ef\u7528\u4e8e\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u8d44\u4ea7\u5e76\u786e\u4fdd\u60a8\u7684\u5e7f\u544a\u8986\u76d6\u76ee\u6807\u53d7\u4f17\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e7f\u544a\u7cfb\u5217\u7684\u8f6c\u5316\u7387\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong><span>\u3002PMax \u6d3b\u52a8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8986\u76d6\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u5e76\u81ea\u52a8\u4f18\u5316\u5728\u7ebf\u5e7f\u544a\uff0c\u4f7f\u5176\u6210\u4e3a\u90a3\u4e9b\u7f3a\u4e4f\u65f6\u95f4\u6216\u8d44\u6e90\u8fdb\u884c\u624b\u52a8\u6e20\u9053\u4f18\u5316\u7684\u4eba\u7684\u7406\u60f3\u9009\u62e9\u3002\u7136\u800c\uff0c\u4e00\u4e9b\u5e7f\u544a\u5546\u53ef\u80fd\u4f1a\u5bf9\u63a7\u5236\u6743\u7684\u51cf\u5c11\u548c\u59d4\u6258\u4eba\u5de5\u667a\u80fd\u4ee3\u8868\u4ed6\u4eec\u505a\u51fa\u51b3\u7b56\u611f\u5230\u4e0d\u5b89\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-438116 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-PMax-800x413.png.webp\" alt=\"\u5fae\u8f6f PMax\" width=\"800\" height=\"413\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-PMax-800x413.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-PMax-600x310.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-PMax-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-PMax-768x396.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-PMax.png.webp 833w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-PMax-800x413.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<p><strong><span>\u5165\u95e8<\/span><\/strong><span>\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u4ece Google Ads \u5bfc\u5165\u73b0\u6709\u5e7f\u544a\u7cfb\u5217\u6216\u901a\u8fc7\u4e09\u4e2a\u7b80\u5355\u7684\u6b65\u9aa4\u8bbe\u7f6e\u6211\u4eec\u81ea\u5df1\u7684\u65b0 Microsoft \u5e7f\u544a\u7cfb\u5217\u6765\u5f00\u59cb\u4f7f\u7528 Microsoft PMax \u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<ol class=\"wp-block-list\">\n<li><span>\u660e\u786e\u60a8\u7684\u76ee\u6807\uff1aPMax \u901a\u8fc7\u5173\u6ce8\u60a8\u8ba4\u4e3a\u5bf9\u60a8\u7684\u4e1a\u52a1\u6700\u6709\u4ef7\u503c\u7684\u7279\u5b9a\u7c7b\u578b\u7684\u8f6c\u5316\u6765\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/li>\n<li><span>\u6dfb\u52a0\u521b\u610f\u8d44\u4ea7\uff1aMicrosoft Advertising \u7684 AI \u53ef\u4ee5\u6839\u636e\u60a8\u7684\u521d\u59cb\u8f93\u5165\u548c\u6700\u7ec8 URL \u4e3a\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u751f\u6210\u5176\u4ed6\u8d44\u4ea7\u5efa\u8bae\u3002\u60a8\u53ef\u4ee5\u9009\u62e9\u91c7\u7eb3\u8fd9\u4e9b\u5efa\u8bae\uff0c\u6269\u5927\u5e7f\u544a\u683c\u5f0f\u7684\u8303\u56f4\u5e76\u589e\u52a0\u53ef\u4ee5\u5c55\u793a\u60a8\u7684\u5e7f\u544a\u7684\u6f5c\u5728\u5e93\u5b58\u3002<\/span><\/li>\n<li><span>\u521b\u5efa\u53d7\u4f17\u4fe1\u53f7\uff1a\u6307\u5b9a\u5bf9\u60a8\u7684\u76ee\u6807\u6700\u6709\u4ef7\u503c\u4e14\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u5ba2\u6237\u7c7b\u578b\uff0cPerformance Max \u5c06\u5b9a\u5236\u5176\u4f18\u5316\u5de5\u4f5c\uff0c\u4ee5\u8986\u76d6 Microsoft \u72ec\u5bb6\u7f51\u7edc\u4e2d\u7684\u8fd9\u4e9b\u7528\u6237\u3002\u867d\u7136\u8bbe\u7f6e\u53d7\u4f17\u4fe1\u53f7\u662f\u53ef\u9009\u7684\uff0c\u4f46\u8fd9\u6837\u505a\u53ef\u4ee5\u5728\u60a8\u7684 Performance Max \u5e7f\u544a\u7cfb\u5217\u5f00\u59cb\u65f6\u52a0\u5feb\u5b66\u4e60\u548c\u4f18\u5316\u8fc7\u7a0b\u3002<\/span><\/li>\n<\/ol>\n<p><strong><span>\u5fae\u8f6f\u7684\u8868\u6001<\/span><\/strong><span>\uff1a\u5fae\u8f6f\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5982\u679c\u60a8\u4ece Google Ads \u5bfc\u5165\u4e86 PMax \u5e7f\u544a\u7cfb\u5217\uff0c\u800c\u8be5\u5e7f\u544a\u7cfb\u5217\u6700\u521d\u662f\u4f5c\u4e3a\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u6216\u52a8\u6001\u641c\u7d22\u5e7f\u544a (DSA) \u5e7f\u544a\u7cfb\u5217\u5bfc\u5165\u7684\uff0c\u6211\u4eec\u5c06\u5728\u63a5\u4e0b\u6765\u7684\u51e0\u5468\u5185\u5206\u9636\u6bb5\u5c06\u5176\u5347\u7ea7\u4e3a Performance Max \u5e7f\u544a\u7cfb\u5217\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5982\u679c\u60a8\u76ee\u524d\u6b63\u5728\u4f7f\u7528\u5c1a\u4e0d\u652f\u6301 Performance Max \u7684\u7b2c\u4e09\u65b9\u5e73\u53f0\uff0c\u5b83\u4eec\u5c06\u7ee7\u7eed\u88ab\u5bfc\u5165\u4e3a\u667a\u80fd\u8d2d\u7269\u6216 DSA\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5728\u63a5\u4e0b\u6765\u7684\u51e0\u4e2a\u6708\u91cc\uff0c\u6211\u4eec\u5c06\u4e3a Performance Max \u5e7f\u544a\u7cfb\u5217\u6dfb\u52a0\u8bb8\u591a\u65b0\u529f\u80fd\uff0c\u4f8b\u5982\u54c1\u724c\u6392\u9664\u3001\u641c\u7d22\u6d1e\u5bdf\u62a5\u544a\u3001\u641c\u7d22\u4e3b\u9898\u548c\u89c6\u9891\u8d44\u4ea7\u3002\u968f\u7740\u6211\u4eec\u5206\u4eab\u66f4\u591a\u6709\u5173\u53ef\u7528\u65b0\u529f\u80fd\u7684\u4fe1\u606f\uff0c\u6211\u4eec\u8fd8\u5c06\u5206\u4eab\u66f4\u591a\u6210\u529f\u6848\u4f8b\uff0c\u8bf4\u660e\u5e7f\u544a\u5ba2\u6237\u5982\u4f55\u5728 Microsoft Advertising \u4e0a\u4f7f\u7528 Performance Max \u53d6\u5f97\u5de8\u5927\u6210\u529f\u3002\u201d<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76\u3002<\/span><\/strong><span>\u8bf7\u9605\u8bfb\u5fae\u8f6f\u7684\u5b8c\u6574<\/span><a href=\"https:\/\/about.ads.microsoft.com\/en-gb\/blog\/post\/march-2024\/microsofts-performance-max-now-available-globally?feed=blogposts\" target=\"_blank\" rel=\"noopener\"><span>\u516c\u544a\u4ee5\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u5c06\u4e8e 3 \u6708 5 \u65e5\u8d77\u5728 Microsoft Advertising \u4e0a\u5168\u7403\u63a8\u51fa\u3002 PMax [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1395","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1395"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1395\/revisions"}],"predecessor-version":[{"id":2990,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1395\/revisions\/2990"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}