{"id":1389,"date":"2025-03-27T08:51:39","date_gmt":"2025-03-27T00:51:39","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1389"},"modified":"2025-03-27T09:05:23","modified_gmt":"2025-03-27T01:05:23","slug":"%e8%a7%a3%e5%86%b3%e6%97%a0-cookie-%e9%9a%be%e9%a2%98%ef%bc%9a%e5%90%8e-cookie-%e6%97%b6%e4%bb%a3%e7%9a%84-ppc-%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1389","title":{"rendered":"\u89e3\u51b3\u65e0 Cookie \u96be\u9898\uff1a\u540e Cookie \u65f6\u4ee3\u7684 PPC \u6307\u5357"},"content":{"rendered":"<p><span>\u4e3a\u4e86\u6ee1\u8db3\u6d88\u8d39\u8005\u548c\u76d1\u7ba1\u673a\u6784\u5bf9\u4fdd\u62a4\u7f51\u7edc\u9690\u79c1\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42\uff0c\u8c37\u6b4c\u4e8e 2020 \u5e74 1 \u6708\u5ba3\u5e03\u8ba1\u5212\u57282022 \u5e74\u524d<\/span><a href=\"https:\/\/digiday.com\/media\/google-plans-kill-off-third-party-cookies-chrome-within-2-years\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u9010\u6b65\u505c\u6b62\u5176 Chrome \u6d4f\u89c8\u5668\u4e2d\u5bf9\u7b2c\u4e09\u65b9 Cookie \u7684\u652f\u6301\u3002Cookie<\/span><\/a><span>\u662f\u4e00\u79cd\u7528\u4e8e\u6536\u96c6\u548c\u5171\u4eab\u7528\u6237\u5728\u5f00\u653e\u7f51\u7edc\u4e0a\u79fb\u52a8\u65f6\u7684\u884c\u4e3a\u6570\u636e\u7684\u5de5\u5177\uff0c\u662f\u5e7f\u544a\u6280\u672f\u751f\u6001\u7cfb\u7edf\u7684\u57fa\u7840\uff0c\u5e76\u4e3a\u5927\u591a\u6570\u884c\u4e3a\u548c\u53d7\u4f17\u5b9a\u4f4d\u63d0\u4f9b\u652f\u6301\u7684\u6570\u636e\u3002\u8c37\u6b4c\u51b3\u5b9a\u505c\u6b62\u4f7f\u7528 Cookie \u5b9e\u9645\u4e0a\u662f\u5bf9\u6570\u5b57\u5e7f\u544a\u73b0\u72b6\u7684\u8ba1\u65f6\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u5e94\u5bf9\u8fd9\u79cd\u8f6c\u53d8\uff0c\u8425\u9500\u4eba\u5458\u4e00\u76f4\u52aa\u529b\u5bfb\u627e\u66ff\u4ee3\u65b9\u6848\u6765\u53d6\u4ee3 Cookie 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class=\"wp-block-list\">\n<li><span>\u60a8\u76f4\u63a5\u4ece\u7528\u6237\u5904\u6536\u96c6\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u4ee5\u53ca\u7528\u6237\u5728\u586b\u5199\u8868\u5355\u6216\u901a\u8fc7\u60a8\u7684\u7f51\u7ad9\u63d0\u4ea4\u8bf7\u6c42\u65f6\u63d0\u4f9b\u7684\u4efb\u4f55\u4eba\u53e3\u7edf\u8ba1\u6216\u4e2a\u4eba\u6570\u636e\u3002\u8fd9\u8fd8\u5305\u62ec\u6536\u96c6\u7684\u6709\u5173\u60a8\u7f51\u7ad9\u4e0a\u7684\u7528\u6237\u7684\u6570\u636e\uff0c\u4f8b\u5982\u4ed6\u4eec\u70b9\u51fb\u3001\u9605\u8bfb\u6216\u8d2d\u4e70\u7684\u5185\u5bb9\u3002Google \u7684\u53d8\u66f4\u4e0d\u4f1a\u5f71\u54cd\u6b64\u7c7b\u6570\u636e\u6536\u96c6\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u7b2c\u4e8c\u65b9\u6570\u636e\uff1a<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u5f53\u4e24\u4e2a\u7ec4\u7ec7\u540c\u610f\u79c1\u4e0b\u5171\u4eab\u5176\u7b2c\u4e00\u65b9\u6570\u636e\u65f6\uff0c\u5c31\u4f1a\u51fa\u73b0\u7b2c\u4e8c\u65b9\u6570\u636e\u3002\u8c37\u6b4c\u51b3\u5b9a\u53d6\u6d88 Cookie \u4e5f\u4e0d\u4f1a\u5f71\u54cd\u8fd9\u4e9b\u5b89\u6392\u3002\u7136\u800c\uff0c\u5728\u67d0\u4e9b\u5730\u533a\uff0c<\/span><a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u6b27\u76df\u7684\u300a\u901a\u7528\u6570\u636e\u4fdd\u62a4\u6761\u4f8b\u300b\uff08GDPR\uff09<\/span><\/a><span>\u3001\u300a<\/span><a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u52a0\u5dde\u6d88\u8d39\u8005\u9690\u79c1\u6cd5\u6848\u300b\uff08CCPA\uff09<\/span><\/a><span>\u6216\u7c7b\u4f3c\u6cd5\u89c4\u53ef\u80fd\u4f1a\u9650\u5236\u4f01\u4e1a\u4e4b\u95f4\u79c1\u4e0b\u5171\u4eab\u6570\u636e\u7684\u80fd\u529b\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u7b2c\u4e09\u65b9\u6570\u636e\uff1a\u00a0<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u6d88\u8d39\u8005\u672a\u66fe\u76f4\u63a5\u63a5\u89e6\u8fc7\u7684\u4f01\u4e1a\u6216\u5b9e\u4f53\u6240\u6536\u96c6\u7684\u6570\u636e\u3002\u6b64\u7c7b\u6570\u636e\u901a\u5e38\u7531\u4f7f\u7528\u7b2c\u4e09\u65b9 Cookie \u7684\u7f51\u7ad9\u6536\u96c6\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u6536\u96c6\u7528\u6237\u6570\u636e\u5e76\u5c06\u5176\u4f20\u56de\u5e7f\u544a\u6280\u672f\u63d0\u4f9b\u5546\u6216\u5176\u4ed6\u6c47\u603b\u3001\u9500\u552e\u6216\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u7684\u5b9e\u4f53\u3002\u6b64\u7c7b\u6570\u636e\u4e3a\u6570\u5b57\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u63d0\u4f9b\u4e86\u5927\u91cf\u652f\u6301\uff0c\u4e5f\u662f\u53d7 Google \u5bf9 Chrome \u6d4f\u89c8\u5668\u6240\u505a\u7684\u66f4\u6539\u5f71\u54cd\u6700\u5927\u7684\u6570\u636e\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u56f4\u5899\u82b1\u56ed<\/span><\/strong><span>\uff1a\u00a0<\/span>\n<ul class=\"wp-block-list\">\n<li><span>Google\u3001Facebook\u3001\u4e9a\u9a6c\u900a\u548c\u7c7b\u4f3c\u5e73\u53f0\u90fd\u7ef4\u62a4\u7740\u81ea\u5df1\u7684\u6570\u636e\u751f\u6001\u7cfb\u7edf\uff0c\u6709\u65f6\u88ab\u79f0\u4e3a\u201c\u56f4\u5899\u82b1\u56ed\u201d\u3002\u8fd9\u4e9b\u73af\u5883\u662f\u5c01\u95ed\u4e14\u4e0d\u900f\u660e\u7684\uff0c\u8fd9\u610f\u5473\u7740\u8425\u9500\u4eba\u5458\u8bbf\u95ee\u5176\u6570\u636e\u7684\u552f\u4e00\u65b9\u5f0f\u662f\u901a\u8fc7 Google Ads \u7b49\u5e7f\u544a\u5de5\u5177<\/span><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/start\/overview-ha\/?subid=gb-en-ha-aw-bk-c-bau!o3~CjwKCAiAuNGuBhAkEiwAGId4ag0BuPdDLsh5H175aB1BKKEcD6nop5690bUEmsCMEwa_R40tIIXM_hoCfhUQAvD_BwE~112709317631~kwd-12340353~11199860344~591553767967&amp;utm_source=aw&amp;utm_medium=ha&amp;utm_campaign=gb-en-ha-aw-bk-c-bau!o3~CjwKCAiAuNGuBhAkEiwAGId4ag0BuPdDLsh5H175aB1BKKEcD6nop5690bUEmsCMEwa_R40tIIXM_hoCfhUQAvD_BwE~112709317631~kwd-12340353~11199860344~591553767967&amp;gad_source=1&amp;gclid=CjwKCAiAuNGuBhAkEiwAGId4ag0BuPdDLsh5H175aB1BKKEcD6nop5690bUEmsCMEwa_R40tIIXM_hoCfhUQAvD_BwE&amp;gclsrc=aw.ds\"><span>\u3002<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2 id=\"h-how-will-the-absence-of-third-party-cookies-impact-ppc-campaigns\" class=\"wp-block-heading\"><span>\u6ca1\u6709\u7b2c\u4e09\u65b9 Cookie \u4f1a\u5bf9 PPC \u6d3b\u52a8\u4ea7\u751f\u4ec0\u4e48\u5f71\u54cd\uff1f<\/span><\/h2>\n<p><span>\u867d\u7136\u57fa\u4e8e\u5173\u952e\u5b57\u7684 PPC \u5e7f\u544a\u4e0d\u4f1a\u53d7\u5230\u5f71\u54cd\uff0c\u4f46\u7a0b\u5e8f\u5316\u5c55\u793a\u5e7f\u544a\u4f1a\u53d7\u5230\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e\u6ca1\u6709\u7b2c\u4e09\u65b9 cookie\uff0c\u53d7\u4f17\u7fa4\u4f53\u7684\u51c6\u786e\u6027\u4f1a\u964d\u4f4e\uff0c\u968f\u7740\u8c37\u6b4c\u56f4\u5899\u82b1\u56ed\u7684\u5899\u58c1\u4e0d\u65ad\u4e0a\u5347\uff0c\u57fa\u4e8e\u53d7\u4f17\u7fa4\u4f53\u7684\u5b9a\u4f4d\u548c\u667a\u80fd\u7ade\u4ef7\u7b56\u7565\u5c06\u53d8\u5f97\u66f4\u52a0\u4e0d\u900f\u660e\u3002<\/span><\/p>\n<p><span>\u518d\u8425\u9500\u662f PPC \u5de5\u5177\u5305\u4e2d\u7684\u4e3b\u8981\u5de5\u5177\uff0c\u81f3\u5c11\u5728\u6700\u521d\u9636\u6bb5\uff0c\u5728\u6ca1\u6709 Cookie \u7684\u672a\u6765\uff0c\u518d\u8425\u9500\u53ef\u80fd\u4f1a\u53d8\u5f97\u66f4\u5177\u6311\u6218\u6027\u3002Cookie \u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u6807\u8bb0\u7279\u5b9a\u7528\u6237\u5e76\u6536\u96c6\u4ed6\u4eec\u8bbf\u95ee\u7684\u7f51\u7ad9\u4e0a\u7684\u7b2c\u4e09\u65b9\u6570\u636e\u3002\u8fd9\u53cd\u8fc7\u6765\u53c8\u5141\u8bb8\u8425\u9500\u4eba\u5458\u6839\u636e\u4ed6\u4eec\u7684\u5386\u53f2\u3001\u884c\u4e3a\u548c\u5174\u8da3\u5411\u8fd9\u4e9b\u7528\u6237\u6295\u653e\u5e7f\u544a\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u9700\u8981\u4e0d\u65ad\u53d1\u5c55\uff0c\u56e0\u4e3a\u8fd9\u79cd\u7c7b\u578b\u7684\u7528\u6237\u8ddf\u8e2a\u6b63\u662f Google \u7684\u6539\u53d8\u65e8\u5728\u6d88\u9664\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u4eca\uff0c\u6570\u5b57\u670d\u52a1\u548c\u4f53\u9a8c\u90fd\u662f\u9488\u5bf9\u7528\u6237\u9ad8\u5ea6\u5b9a\u5236\u7684\u3002\u5e7f\u544a\u5546\u53ef\u80fd\u4f1a\u6210\u4e3a\u4e2a\u6027\u5316\u5dee\u8ddd\u7684\u53d7\u5bb3\u8005\uff0c\u56e0\u4e3a\u4ed6\u4eec\u65e0\u6cd5\u63d0\u4f9b\u5ba2\u6237\u671f\u671b\u4ece\u5e7f\u544a\u548c\u539f\u751f\u5185\u5bb9\u4e2d\u83b7\u5f97\u7684\u5b9a\u5236\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u53d6\u4ee3 Cookie\uff0c\u8c37\u6b4c\u8ba1\u5212\u5c06\u5176\u5e7f\u544a\u5ba2\u6237\u8fc1\u79fb\u5230\u4e00\u79cd\u65b0\u7684\u5174\u8da3\u9a71\u52a8\u6a21\u5f0f\u201c<\/span><a href=\"https:\/\/privacysandbox.com\/proposals\/topics\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u4e3b\u9898<\/span><\/a><span>\u201d\u3002\u8fd9\u5c06\u5141\u8bb8\u5e7f\u544a\u5546\u6839\u636e\u4ece\u516c\u5f00\u53ef\u89c1\u5217\u8868\u4e2d\u9009\u62e9\u7684\u4e3b\u9898\u7684\u5174\u8da3\u7c7b\u522b\u6765\u63d0\u4f9b\u76f8\u5173\u5e7f\u544a\u3002<\/span><\/p>\n<h3 id=\"h-how-to-prepare-for-the-cookieless-future\" class=\"wp-block-heading\"><span>\u5982\u4f55\u4e3a\u65e0 Cookie \u7684\u672a\u6765\u505a\u597d\u51c6\u5907<\/span><\/h3>\n<ol class=\"wp-block-list\">\n<li><strong><span>\u5efa\u7acb\u7b2c\u4e00\u65b9\u6570\u636e<\/span><\/strong><span>\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u5982\u679c\u6ca1\u6709\u57fa\u4e8e Cookie \u7684\u5b9a\u4f4d\u548c\u8f7b\u677e\u5411\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u518d\u8425\u9500\u7684\u9009\u9879\uff0c\u60a8\u5c06\u9700\u8981\u5efa\u7acb\u81ea\u5df1\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u4f9b\u5e94\u3002<\/span>\n<p><span>\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u5df2\u8bbe\u7f6e\u4e3a\u6536\u96c6\u60a8\u9700\u8981\u7684\u6570\u636e\uff0c\u65e0\u8bba\u662f\u7535\u5b50\u90ae\u4ef6\u3001\u7535\u8bdd\u53f7\u7801\u3001\u8d2d\u7269\u5386\u53f2\u8bb0\u5f55\u8fd8\u662f\u9875\u9762\u884c\u4e3a\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u7ee7\u7eed\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u5e76\u901a\u8fc7\u6d88\u606f\u548c\u673a\u4f1a\u5438\u5f15\u4ed6\u4eec\uff0c\u800c\u65e0\u9700\u57fa\u4e8e Cookie \u7684\u5b9a\u4f4d\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u5229\u7528\u641c\u7d22\u667a\u80fd<\/span><\/strong><span>\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u968f\u7740 Cookie \u7684\u6d88\u9664\uff0cGoogle \u5c06\u53d8\u5f97\u66f4\u52a0\u50cf\u4e00\u4e2a\u5c01\u95ed\u7684\u82b1\u56ed\u3002\u901a\u8fc7<\/span><a href=\"https:\/\/www.adthena.com\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Cookies\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>Adthena<\/span><\/a><span>\u7b49\u5e73\u53f0\u76f4\u63a5\u4ece\u641c\u7d22\u5f15\u64ce\u5229\u7528\u89c2\u5bdf\u5230\u7684\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8bbe\u8ba1 PPC \u6d3b\u52a8\uff0c\u800c\u65e0\u9700\u4f9d\u8d56 Google \u5e73\u53f0\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u6269\u5c55\u4e2a\u6027\u5316\u9009\u62e9<\/span><\/strong><span>\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u4e2a\u6027\u5316\u6570\u5b57\u4f53\u9a8c\u7684\u65b9\u6cd5\u4e0d\u6b62\u4e00\u79cd\u3002\u5982\u679c\u60a8\u62e5\u6709\u7b2c\u4e00\u65b9\u6570\u636e\u8d44\u6e90\uff0c\u73b0\u573a\u4e2a\u6027\u5316\u53ef\u4ee5\u63d0\u4f9b\u4e00\u79cd\u66ff\u4ee3\u65b9\u6848\uff0c\u8ba9\u60a8\u65e0\u9700\u4f9d\u8d56\u7b2c\u4e09\u65b9 Cookie \u5373\u53ef\u8fdb\u4e00\u6b65\u5438\u5f15\u73b0\u6709\u5ba2\u6237\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u8003\u8651\u5176\u4ed6\u5b9a\u5236\u4f53\u9a8c<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u867d\u7136\u5f88\u5feb\u5c31\u4e0d\u518d\u53ef\u80fd\u6839\u636e\u53d7\u4f17\u8eab\u4efd\u548c\u884c\u4e3a\u8fdb\u884c\u5b9a\u4f4d\uff0c\u4f46\u5229\u7528\u65f6\u95f4\u548c\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6d88\u606f\u4f20\u9012\u7b49\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u63d0\u4f9b\u7c7b\u4f3c\u7684\u7528\u6237\u5b9a\u5236\u611f\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><span>\u5c06\u8fd9\u4e9b\u7b56\u7565\u4e0e\u4e0a\u4e0b\u6587\u5b9a\u4f4d\u76f8\u7ed3\u5408\u5c06\u5438\u5f15\u65b0\u5ba2\u6237\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u5e76\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e2a\u6027\u5316\u3001\u65e0 cookie \u7684\u4f53\u9a8c\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-crunch-the-cookie-less-conundrum-nbsp\" class=\"wp-block-heading\"><span>\u89e3\u51b3\u6ca1\u6709\u997c\u5e72\u7684\u96be\u9898\u00a0<\/span><\/h2>\n<p><span>\u6570\u636e\u662f\u4e00\u79cd\u7a00\u7f3a\u8d44\u6e90\uff0c\u5f53\u7b2c\u4e09\u65b9 Cookie \u9010\u6e10\u88ab\u6dd8\u6c70\u65f6\uff0c\u6570\u636e\u5c06\u53d8\u5f97\u66f4\u52a0\u7a00\u7f3a\u3002\u5728 Adthena\uff0c\u6211\u4eec\u76f4\u63a5\u4ece\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u6536\u96c6\u89c2\u5bdf\u5230\u7684\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u5229\u7528\u8fd9\u4e9b\u72ec\u7279\u7684\u6570\u636e\u3001\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u6765\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u5236\u5b9a\u7531\u6709\u610f\u4e49\u4f46\u533f\u540d\u7684\u6570\u636e\u9a71\u52a8\u7684\u641c\u7d22\u8425\u9500\u7b56\u7565\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f Adthena \u5982\u4f55\u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u5173\u952e\u7684\u65e0 Cookie \u6311\u6218\u7684\u4e00\u4e9b\u793a\u4f8b\uff1a<\/span><\/p>\n<h3 id=\"h-challenge-1-over-reliance-on-audience-data\" class=\"wp-block-heading\"><span>\u6311\u6218\u4e00\uff1a\u8fc7\u5ea6\u4f9d\u8d56\u53d7\u4f17\u6570\u636e<\/span><\/h3>\n<p><span>\u4e3a\u4e86\u907f\u514d\u4f9d\u8d56\u53d7\u4f17\u6570\u636e\u6765\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u4e00\u5bb6\u9886\u5148\u7684\u7f8e\u56fd\u4fdd\u9669\u516c\u53f8\u4f7f\u7528\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6d88\u606f\u4f20\u9012\u6765\u63d0\u4f9b\u7c7b\u4f3c\u7684\u7528\u6237\u5b9a\u5236\u611f\u3002\u00a0<\/span><\/p>\n<p><span>\u501f\u52a9 Adthena \u7684<\/span><a href=\"https:\/\/www.adthena.com\/technology\/local-view\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u672c\u5730\u89c6\u56fe<\/span><\/a><span>\uff0c\u4ed6\u4eec\u80fd\u591f\u4ee5\u4ea4\u4e92\u5f0f\u65b9\u5f0f\u67e5\u770b 50 \u4e2a\u5dde\u7684\u7ade\u4e89\u6027\u641c\u7d22\u683c\u5c40\u3002\u8fd9\u8ba9\u4ed6\u4eec\u80fd\u591f\u6839\u636e\u533a\u57df\u5e02\u573a\u5dee\u5f02\u6210\u529f\u5236\u5b9a\u6218\u7565\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437964 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Local-View-800x252.png.webp\" alt=\"\u535a\u5ba2\u672c\u5730\u89c6\u56fe\" width=\"800\" height=\"252\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Local-View-800x252.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Local-View-600x189.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Local-View-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Local-View-768x242.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Local-View.png.webp 1465w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Local-View-800x252.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>Adthena \u7684\u672c\u5730\u89c6\u56fe\u53ef\u4e3a\u60a8\u63d0\u4f9b\u8de8\u4efb\u4f55\u57ce\u5e02\u3001\u5dde\u6216\u6307\u5b9a\u5e02\u573a\u533a\u57df (DMA) \u7684\u4ea4\u4e92\u5f0f\u6d1e\u5bdf\u3002\u67e5\u770b\u672c\u5730\u89c6\u56fe\u7684\u5b9e\u9645\u5e94\u7528\u3002\u81ea\u52a9\u6e38\u89c8\u672c\u5730<\/span><a href=\"https:\/\/adthena.storylane.io\/share\/gv0wowv4rsnr?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Cookies\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u89c6\u56fe\u3002<\/span><\/a><\/p>\n<h3 id=\"h-challenge-2-unsure-how-to-now-target-new-customers\" class=\"wp-block-heading\"><span>\u6311\u6218 2\uff1a\u4e0d\u786e\u5b9a\u5982\u4f55\u7784\u51c6\u65b0\u5ba2\u6237<\/span><\/h3>\n<p><span>\u4e00\u5bb6\u7f8e\u56fd\u4fe1\u7528\u5361\u63d0\u4f9b\u5546\u00a0\u5229\u7528 Adthena \u7684<\/span><a href=\"https:\/\/www.adthena.com\/solutions\/strategic-advantage\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Cookies\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u6218\u7565\u4f18\u52bf\u89e3\u51b3\u65b9\u6848\uff0c\u5feb\u901f\u5bf9\u5176\u5e02\u573a\u4e2d\u7684\u65b0\u7ade\u4e89\u5bf9\u624b\u505a\u51fa\u53cd\u5e94\uff0c\u5e76\u6839\u636e\u5176\u5e02\u573a\u4e2d\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u672f\u8bed\u4f18\u5316\u5176\u5173\u952e\u5b57\u5217\u8868\u3002<\/span><\/a><\/p>\n<p><span>\u5229\u7528\u6211\u4eec\u7684\u6570\u636e\uff0c\u8be5\u516c\u53f8\u80fd\u591f\u7784\u51c6\u66f4\u591a\u7684\u6d88\u8d39\u8005\uff0c\u5e76\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u5728 Google \u5e7f\u544a\u4e0a\u6bcf\u82b1\u8d39 1 \u7f8e\u5143\uff0c\u8f6c\u5316\u4ef7\u503c\u5c31\u8d85\u8fc7 2 \u7f8e\u5143\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437966 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Search-terms-800x250.png.webp\" alt=\"\u535a\u5ba2\u641c\u7d22\u8bcd\" width=\"800\" height=\"250\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Search-terms-800x250.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Search-terms-600x188.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Search-terms-200x63.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Search-terms-768x240.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Search-terms.png.webp 1068w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Search-terms-800x250.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u501f\u52a9 Adthena \u7684\u641c\u7d22\u8bcd\u89e3\u51b3\u65b9\u6848\uff0c\u60a8\u53ef\u4ee5\u8bc6\u522b\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u8fc7\u53bb\u4e03\u5929\u5185\u672a\u51fa\u73b0\u7684\u8bcd\u6761\uff0c\u67e5\u770b\u54ea\u4e9b\u8bcd\u6761\u4e0a\u51fa\u73b0\u7684\u7ade\u4e89\u5bf9\u624b\u6700\u591a\uff0c\u4ee5\u53ca\u6f5c\u5728\u7684\u6570\u91cf\u548c\u4f30\u8ba1\u6210\u672c\u3002<\/span><\/p>\n<p><span>\u8fdb\u884c\u201c\u641c\u7d22\u8bcd\u201d\u7684\u81ea\u52a9\u6e38\u89c8<\/span><a href=\"https:\/\/adthena.storylane.io\/share\/2stqujjmqith?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Cookies\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u3002<\/span><\/a><\/p>\n<h3 id=\"h-challenge-3-compliance-changes-impacting-the-ability-to-grow-effectively\" class=\"wp-block-heading\"><span>\u6311\u6218 3\uff1a\u5408\u89c4\u6027\u53d8\u5316\u5f71\u54cd\u6709\u6548\u589e\u957f\u7684\u80fd\u529b<\/span><\/h3>\n<p><span>\u91d1\u878d\u670d\u52a1\u96c6\u56e2 Legal and General \u5e0c\u671b\u8d85\u8d8a\u4ea7\u54c1\u5c42\u9762\u7684\u8425\u9500\uff0c\u63d0\u9ad8\u6574\u4f53\u54c1\u724c\u5730\u4f4d\u3002<\/span><strong>\u00a0<\/strong><span>\u4ed6\u4eec\u5229\u7528 Adthena \u7684\u641c\u7d22\u667a\u80fd\u6765\u8861\u91cf\u5e02\u573a\u4efd\u989d\u3001\u5bf9\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u5206\u7c7b\uff0c\u5e76\u7edf\u4e00\u5176\u4fe1\u606f\uff0c\u4ee5\u5728\u673a\u4f1a\u9886\u57df\u83b7\u5f97\u5173\u6ce8\u3002<\/span><\/p>\n<p><span>\u7ed3\u679c\u662f\u641c\u7d22\u8bbf\u95ee\u91cf\u589e\u52a0\u4e86 140%\uff0c\u641c\u7d22\u8f6c\u5316\u7387\u589e\u52a0\u4e86 160%\uff0c\u7c7b\u522b\u5e02\u573a\u4efd\u989d\u589e\u52a0\u4e86 60%\uff0c\u8dfb\u8eab\u9000\u4f11\u7c7b\u522b\u524d\u5341\u540d\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437965 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Market-share-800x481.png.webp\" alt=\"\u535a\u5ba2\u5e02\u573a\u4efd\u989d\" width=\"800\" height=\"481\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Market-share-800x481.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Market-share-562x338.png.webp 562w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Market-share-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Market-share-768x462.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Market-share.png.webp 1322w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Blog-Market-share-800x481.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>Adthena \u7684<\/span><a href=\"https:\/\/www.adthena.com\/technology\/whole-market-view\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u5e02\u573a\u4efd\u989d<\/span><\/a><span>\u8ba9\u60a8\u53ef\u4ee5\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u5e02\u573a\u4efd\u989d\u4ee5\u53ca\u652f\u51fa\u548c\u7ee9\u6548\u6307\u6807\uff0c\u4e86\u89e3\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684\u5e02\u573a\u4efd\u989d\u9a71\u52a8\u56e0\u7d20\u3002\u501f\u52a9\u6b64\u6d1e\u5bdf\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u4e0e\u9876\u7ea7\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u5bf9\u6bd4\uff0c\u6309\u7c7b\u522b\u8bc4\u4f30\u60a8\u7684\u5e02\u573a\u5730\u4f4d\uff0c\u6216\u786e\u5b9a\u589e\u957f\u7a7a\u95f4\u3002<\/span><\/p>\n<p><span>\u53c2\u52a0\u5e02\u573a\u4efd\u989d\u7684\u81ea\u52a9\u6e38<\/span><a href=\"https:\/\/adthena.storylane.io\/share\/2stqujjmqith?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Cookies\" target=\"_blank\" rel=\"noopener sponsored nofollow\"><span>\u3002<\/span><\/a><\/p>\n<h2 id=\"h-get-ready-now-for-the-post-cookie-world\" class=\"wp-block-heading\"><span>\u73b0\u5728\u5c31\u4e3a\u540e\u997c\u5e72\u65f6\u4ee3\u505a\u597d\u51c6\u5907<\/span><\/h2>\n<p><span>\u4e3a\u4e86\u5e94\u5bf9\u65e0 Cookie \u7684\u672a\u6765\uff0c\u6784\u5efa\u7b2c\u4e00\u65b9\u6570\u636e\u52bf\u5728\u5fc5\u884c\u3002\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u80fd\u591f\u76f4\u63a5\u4ece\u7528\u6237\u90a3\u91cc\u6536\u96c6\u57fa\u672c\u4fe1\u606f\u3002\u5229\u7528\u641c\u7d22\u667a\u80fd\u548c\u63a2\u7d22\u4e2a\u6027\u5316\u66ff\u4ee3\u65b9\u6848\u662f\u6210\u529f\u9a7e\u9a6d\u65e0 Cookie \u73af\u5883\u7684\u91cd\u8981\u7b56\u7565\u3002<\/span><\/p>\n<p><span>Adthena \u53ef\u4ee5\u6210\u4e3a\u8fd9\u4e00\u8f6c\u578b\u8fc7\u7a0b\u4e2d\u7684\u5b9d\u8d35\u76df\u53cb\u3002\u901a\u8fc7\u89c2\u5bdf\u6570\u636e\u3001\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\uff0cAdthena 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