{"id":1387,"date":"2025-03-27T03:01:04","date_gmt":"2025-03-26T19:01:04","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1387"},"modified":"2025-03-27T03:09:36","modified_gmt":"2025-03-26T19:09:36","slug":"google-ads-%e7%bc%96%e8%be%91%e5%99%a8-2-6-%e7%89%88%e5%8f%91%e5%b8%83%ef%bc%8c%e5%8c%85%e5%90%ab-8-%e9%a1%b9%e6%96%b0%e5%8a%9f%e8%83%bd","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1387","title":{"rendered":"Google Ads \u7f16\u8f91\u5668 2.6 \u7248\u53d1\u5e03\uff0c\u5305\u542b 8 \u9879\u65b0\u529f\u80fd"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google \u63a8\u51fa\u4e86\u5176\u5e7f\u544a\u7f16\u8f91\u5668 2.6 \u7248\uff0c\u5176\u4e2d\u5305\u542b\u516b\u4e2a\u65b0\u529f\u80fd\u548c\u66f4\u65b0\uff0c\u53ef\u4f9b\u5e7f\u544a\u5546\u4f7f\u7528\u4ee5\u63d0\u9ad8\u5176\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u7387\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u65b0\u5185\u5bb9\u7684\u8be6\u7ec6\u5206\u6790\u3002<\/span><\/p>\n<p><strong><span>\u65b0\u529f\u80fd\uff1a<\/span><\/strong><\/p>\n<ol class=\"wp-block-list\">\n<li><strong><span>Google \u5c55\u793a\u5e7f\u544a\u5411 Performance Max \u8fc1\u79fb\u3002<\/span><\/strong><span>\u7f16\u8f91\u5668\u73b0\u5728\u652f\u6301\u5c06\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u8fc1\u79fb\u5230 Performance Max \u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/li>\n<li><strong><span>\u901a\u8fc7\u5b9e\u9a8c\u8fdb\u884c PMax \u8fc1\u79fb<\/span><\/strong><span>\u3002\u7f16\u8f91\u5668\u73b0\u5728\u5141\u8bb8\u60a8\u5728 Performance Max \u4e2d\u521b\u5efa\u548c\u7ba1\u7406\u5b9e\u9a8c\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u5c06 PMax \u5e7f\u544a\u7cfb\u5217\u6548\u679c\u4e0e\u5176\u4ed6\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u8fdb\u884c\u6bd4\u8f83\u3002\u8fd8\u589e\u52a0\u4e86\u5bf9 Display \u5230 Performance Max \u8fc1\u79fb\u7684\u652f\u6301\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u521b\u5efa\u5b9e\u9a8c\u6765\u6bd4\u8f83\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u3002<\/span><\/li>\n<li><strong><span>\u201c\u6dfb\u52a0\u81ea\u9002\u5e94\u5c55\u793a\u5e7f\u544a\u201d\u5efa\u8bae\u7684\u5efa\u8bae\u5b57\u6bb5<\/span><\/strong><span>\u3002\u7f16\u8f91\u5668\u4e2d\u7684\u201c\u6dfb\u52a0\u81ea\u9002\u5e94\u5c55\u793a\u5e7f\u544a\u201d\u5efa\u8bae\u73b0\u5728\u63d0\u4f9b\u5efa\u8bae\u5b57\u6bb5\uff0c\u8ba9\u60a8\u66f4\u8f7b\u677e\u5730\u521b\u5efa\u81ea\u9002\u5e94\u5c55\u793a\u5e7f\u544a\u3002\u6b64\u5efa\u8bae\u4f1a\u81ea\u52a8\u751f\u6210\u5e26\u6709\u9884\u586b\u5145\u6587\u672c\u548c\u56fe\u7247\u7684\u65b0\u5e7f\u544a\uff0c\u4ece\u800c\u7b80\u5316\u5e7f\u544a\u521b\u5efa\u6d41\u7a0b\u3002<\/span><\/li>\n<li><strong><span>\u9884\u7559 CPM \u51fa\u4ef7\u7b56\u7565<\/span><\/strong><span>\u3002\u7f16\u8f91\u5668\u73b0\u5728\u652f\u6301\u9884\u7559\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528 (CPM)\uff0c\u8fd9\u662f\u4e00\u79cd\u7c7b\u4f3c\u4e8e\u76ee\u6807 CPM \u7684\u51fa\u4ef7\u7b56\u7565\u3002\u5927\u591a\u6570\u5df2\u7ecf\u652f\u6301\u76ee\u6807 CPM \u7684\u5e7f\u544a\u7cfb\u5217\uff08\u89c6\u9891\u5e8f\u5217\u5e7f\u544a\u7cfb\u5217\u9664\u5916\uff09\u90fd\u53ef\u4ee5\u901a\u8fc7\u4e00\u6b21\u6027\u9009\u9879\u5347\u7ea7\u5230\u9884\u7559 CPM\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0cGoogle Ads \u7f16\u8f91\u5668 2.6 \u7248\u4e0d\u5141\u8bb8\u4ece\u9884\u7559 CPM \u8f6c\u6362\u4e3a\u76ee\u6807 CPM\u3002<\/span><\/li>\n<li><strong><span>\u591a\u8d44\u4ea7\u81ea\u9002\u5e94\u89c6\u9891\u5e7f\u544a<\/span><\/strong><span>\u3002\u7f16\u8f91\u5668\u73b0\u5728\u5141\u8bb8\u5728\u89c6\u9891\u5e7f\u544a\u7cfb\u5217\u4e2d\u4f7f\u7528\u591a\u8d44\u4ea7\u5e7f\u544a\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u5728\u6bcf\u4e2a\u81ea\u9002\u5e94\u89c6\u9891\u5e7f\u544a\u4e2d\u5305\u542b\u6700\u591a 5 \u4e2a\u89c6\u9891\u3001\u6807\u9898\u3001\u957f\u6807\u9898\u3001\u8bf4\u660e\u548c\u53f7\u53ec\u6027\u7528\u8bed\u3002<\/span><\/li>\n<li><strong><span>\u7cfb\u7edf\u6682\u505c\u3002<\/span><\/strong><span>\u7f16\u8f91\u5668\u73b0\u5728\u5141\u8bb8\u60a8\u8fc7\u6ee4\u4e0d\u540c\u7684\u201c\u7cfb\u7edf\u6682\u505c\u201d\u539f\u56e0\uff0c\u8ba9\u60a8\u80fd\u591f\u5728\u5fc5\u8981\u65f6\u6279\u91cf\u5ba1\u6838\u5e76\u542f\u7528\u5df2\u6682\u505c\u7684\u5e7f\u544a\u7ec4\u3002<\/span><\/li>\n<li><strong><span>\u5185\u8054\u53d7\u4f17<\/span><\/strong><span>\u3002\u60a8\u73b0\u5728\u53ef\u4ee5\u5728\u7f16\u8f91\u5668\u4e2d\u76f4\u63a5\u5728\u5e7f\u544a\u7ec4\u548c\u8d44\u4ea7\u7ec4\u4e0a\u4f7f\u7528\u5185\u8054\u53d7\u4f17\u3002\u73b0\u5728\uff0c\u60a8\u65e0\u9700\u4ece\u5e93\u4e2d\u9644\u52a0\u5171\u4eab\u547d\u540d\u53d7\u4f17\uff0c\u800c\u662f\u53ef\u4ee5\u76f4\u63a5\u5728\u5e7f\u544a\u6216\u8d44\u4ea7\u7ec4\u4e0a\u4f7f\u7528\u4eba\u53e3\u7edf\u8ba1\u548c\u53d7\u4f17\u4fe1\u53f7\u3002<\/span><\/li>\n<li><strong><span>\u7b2c\u4e09\u65b9\u6d4b\u91cf\u8bbe\u7f6e<\/span><\/strong><span>\u3002\u73b0\u5728\uff0c\u60a8\u53ef\u4ee5\u5728\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u8f7b\u677e\u7ba1\u7406\u548c\u81ea\u5b9a\u4e49\u5e7f\u544a\u7cfb\u5217\u7684\u7b2c\u4e09\u65b9\u6d4b\u91cf\u8bbe\u7f6e\uff0c\u5305\u62ec\u89c6\u9891\u3001\u9700\u6c42\u751f\u6210\u548c\u6548\u679c\u6700\u5927\u5316\u3002<\/span><\/li>\n<\/ol>\n<p><strong><span>\u6211\u4eec\u4e3a\u4f55\u5173\u6ce8\u3002<\/span><\/strong><span>\u00a0\u65b0\u529f\u80fd\u65e8\u5728\u7b80\u5316\u5e7f\u544a\u5236\u4f5c\uff0c\u4fc3\u8fdb\u66f4\u8f7b\u677e\u7684\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u8bc4\u4f30\uff0c\u5e76\u63d0\u4f9b\u989d\u5916\u7684\u8d44\u4ea7\u4e0a\u4f20\u9009\u9879\uff0c\u4ee5\u5b9e\u73b0\u66f4\u6709\u6548\u7684\u81ea\u9002\u5e94\u89c6\u9891\u5e7f\u544a\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76<\/span><\/strong><span>\u3002\u8bf7\u9605\u8bfb Google \u7684\u5b8c\u6574<\/span><a href=\"https:\/\/support.google.com\/google-ads\/editor\/answer\/14439157?hl=en\" target=\"_blank\" rel=\"noopener\"><span>\u516c\u544a\u4ee5\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u63a8\u51fa\u4e86\u5176\u5e7f\u544a\u7f16\u8f91\u5668 2.6 \u7248\uff0c\u5176\u4e2d\u5305\u542b\u516b\u4e2a\u65b0\u529f\u80fd\u548c\u66f4\u65b0\uff0c\u53ef\u4f9b\u5e7f\u544a\u5546\u4f7f\u7528\u4ee5\u63d0\u9ad8\u5176\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u7387\u3002 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1387","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1387"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1387\/revisions"}],"predecessor-version":[{"id":2987,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1387\/revisions\/2987"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}