{"id":1386,"date":"2025-03-26T10:46:39","date_gmt":"2025-03-26T02:46:39","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1386"},"modified":"2025-03-26T10:49:05","modified_gmt":"2025-03-26T02:49:05","slug":"%e8%b0%b7%e6%ad%8c%e8%a7%a3%e5%86%b3%e7%ac%ac%e4%b8%89%e6%96%b9-cookie-%e5%bc%83%e7%94%a8%e9%97%ae%e9%a2%98%ef%bc%9a%e6%98%af%e6%97%b6%e5%80%99%e9%87%87%e5%8f%96%e8%a1%8c%e5%8a%a8%e4%ba%86","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1386","title":{"rendered":"\u8c37\u6b4c\u89e3\u51b3\u7b2c\u4e09\u65b9 Cookie \u5f03\u7528\u95ee\u9898\uff1a\u201c\u662f\u65f6\u5019\u91c7\u53d6\u884c\u52a8\u4e86\u201d"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u8c37\u6b4c\u5efa\u8bae\u5e7f\u544a\u5546\u91c7\u53d6\u7d27\u6025\u884c\u52a8\uff0c\u6295\u8d44\u4eba\u5de5\u667a\u80fd\uff0c\u56e0\u4e3a\u5b83\u89e3\u51b3\u4e86\u6f5c\u5728\u7684\u7b2c\u4e09\u65b9 cookie \u5f03\u7528\u5ef6\u8fdf\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u82f1\u56fd\u7ade\u4e89\u548c\u5e02\u573a\u7ba1\u7406\u5c40 (CMA) \u4e0a\u4e2a\u6708\u8b66\u544a\u8fd9\u5bb6\u79d1\u6280\u5de8\u5934\uff0c\u9664\u975e\u5b83\u9996\u5148\u89e3\u51b3\u4e00\u4e9b\u9690\u79c1\u95ee\u9898\uff0c\u5426\u5219\u65e0\u6cd5\u7ee7\u7eed<\/span><a href=\"https:\/\/searchengineland.com\/google-cannot-proceed-third-party-cookie-deprecation-437212\" target=\"_blank\" rel=\"noopener\"><span>\u5220\u9664\u7b2c\u4e09\u65b9 cookie \u3002<\/span><\/a><\/p>\n<p><span>\u7136\u800c\uff0c\u8c37\u6b4c\u4f3c\u4e4e\u6709\u4fe1\u5fc3\u63d0\u524d\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0c\u56e0\u4e3a\u8be5\u516c\u53f8\u5168\u7403\u5e7f\u544a\u7b56\u7565\u526f\u603b\u88c1 Dan Taylor \u8bc1\u5b9e\uff0c\u8be5\u516c\u53f8\u4ecd\u6709\u671b\u6309\u8ba1\u5212\u5728 2024 \u5e74\u4e0b\u534a\u5e74\u63a8\u51fa\u65e0 Cookie \u7684 Chrome\u3002\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u4ed6\u5728\u63a5\u53d7 Campaign \u91c7\u8bbf\u65f6\u544a\u8bc9\u5e7f\u544a\u5546\uff0c\u73b0\u5728\u662f\u201c\u91c7\u53d6\u884c\u52a8\u201d\u5e76\u5bfb\u627e\u957f\u671f Cookie \u66ff\u4ee3\u54c1\u7684\u65f6\u5019<\/span><a href=\"https:\/\/www.campaignasia.com\/article\/its-time-to-move-googles-vp-global-ads-on-cookie-deprecation-privacy-regul\/494670\" target=\"_blank\" rel=\"noopener\"><span>\u4e86<\/span><\/a><span>\u3002<\/span><\/p>\n<p><strong><span>\u8425\u9500\u4eba\u5458\u5c1a\u672a\u505a\u597d\u51c6\u5907<\/span><\/strong><span>\u3002Taylor \u79f0\uff0c\u53ea\u6709 30% \u7684\u5e02\u573a\u5bf9\u7b2c\u4e09\u65b9 Cookie \u5f03\u7528\u505a\u597d\u4e86\u51c6\u5907\u3002\u4ed6\u8fd8\u6307\u51fa\uff0c\u5e7f\u544a\u5546\u548c\u51fa\u7248\u5546\u90fd\u4e0d\u613f\u610f\u6295\u8d44 Cookie \u66ff\u4ee3\u54c1\u3002<\/span><\/p>\n<p><strong><span>\u5c55\u671b\u672a\u6765\u3002<\/span><\/strong><span>\u5728\u5411\u5e7f\u544a\u5546\u63d0\u4f9b\u5982\u4f55\u5e94\u5bf9\u65e0 Cookie \u7684\u4e16\u754c\u7684\u5efa\u8bae\u65f6\uff0cTaylor \u5efa\u8bae\u901a\u8fc7\u4f18\u5148\u8003\u8651\u4ee5\u4e0b\u4e8b\u9879\u6765\u514b\u670d\u4fe1\u53f7\u4e22\u5931\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4eba\u5de5\u667a\u80fd\u6295\u8d44\u3002<\/span><\/li>\n<li><span>\u7cbe\u51c6\u5b9a\u4f4d\u3002<\/span><\/li>\n<li><span>\u6d4b\u91cf\u548c\u5e7f\u544a\u6295\u653e\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6cf0\u52d2\u8fd8\u5efa\u8bae\u5411\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u591a\u4fe1\u606f\u548c\u63a7\u5236\u6743\u3002\u4f8b\u5982\uff0c\u8ba9\u4ed6\u4eec\u77e5\u9053\u4ed6\u4eec\u7684\u6570\u636e\u4f55\u65f6\u88ab\u4f7f\u7528\uff0c\u5e76\u89e3\u91ca\u5b83\u5e26\u6765\u7684\u4ef7\u503c\u3002\u4ed6\u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5728\u6d88\u8d39\u8005\u4f7f\u7528\u4ed6\u4eec\u7684\u6570\u636e\u65f6\uff0c\u63d0\u9192\u4ed6\u4eec\u4ed6\u4eec\u7684\u6570\u636e\u786e\u5b9e\u4e3a\u4ed6\u4eec\u5e26\u6765\u4e86\u4ef7\u503c\uff0c\u8fd9\u4e00\u70b9\u66f4\u4e3a\u6709\u6548\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ef\u4ee5\u51b3\u5b9a\u8fd9\u4e9b\u6570\u636e\u5728\u5f53\u65f6\u662f\u5426\u6709\u7528\uff0c\u6216\u8005\u4ed6\u4eec\u662f\u5426\u89c9\u5f97\u8fd9\u662f\u4e00\u79cd\u4ee4\u4eba\u6bdb\u9aa8\u609a\u7136\u6216\u4e0d\u60f3\u8981\u7684\u4f53\u9a8c\u3002\u6211\u4eec\u4e0d\u53ef\u80fd\u53ea\u662f\u4ee5\u65b0\u7684\u5f62\u5f0f\u91cd\u65b0\u521b\u9020\u540c\u6837\u7684\u6280\u672f\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6295\u8d44\u4eba\u5de5\u667a\u80fd<\/span><\/strong><span>\u3002Taylor \u91cd\u7533\u4e86\u5728\u65e0 Cookie \u73af\u5883\u4e2d\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u7684\u91cd\u8981\u6027\u3002\u4ed6\u603b\u7ed3\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6570\u5b57\u8425\u9500\u5efa\u7acb\u5728\u7cbe\u51c6\u5ea6\u7684\u627f\u8bfa\u4e4b\u4e0a\uff0c\u5f53\u8fd9\u79cd\u7cbe\u51c6\u5ea6\u6d88\u5931\u65f6\uff0c\u4f60\u7684\u9884\u6d4b\u80fd\u529b\u5c31\u9700\u8981\u63d0\u9ad8\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u6211\u4eec\u8ba4\u4e3a\u4eba\u5de5\u667a\u80fd\u6b63\u5904\u4e8e\u4e00\u4e2a\u5173\u952e\u70b9\uff0c\u5b83\u5c06\u5e26\u9886\u884c\u4e1a\u8fdb\u5165\u4e0b\u4e00\u4e2a\u521b\u65b0\u5341\u5e74\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u4f60\u53ef\u4ee5\u5ffd\u7565\u8fd9\u4e9b\u5f3a\u5236\u6027\u7684\u6539\u53d8\uff0c\u76f4\u5230\u5b83\u4e0d\u518d\u53ef\u884c\uff0c\u6216\u8005\u4f60\u53ef\u4ee5\u5f00\u59cb\u6295\u8d44\u4eba\u5de5\u667a\u80fd\uff0c\u6210\u4e3a\u4e00\u4e2a\u9002\u5e94\u6027\u66f4\u5f3a\u3001\u529f\u80fd\u6027\u66f4\u5f3a\u7684\u7ec4\u7ec7\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6211\u4eec\u4e3a\u4f55\u5173\u5fc3<\/span><\/strong><span>\u3002\u8425\u9500\u4eba\u5458\u4ecd\u7136\u4e25\u91cd\u4f9d\u8d56\u901a\u8fc7\u7b2c\u4e09\u65b9 Cookie \u8fdb\u884c\u5b9a\u5411\u5e7f\u544a\uff0c\u4ed6\u4eec\u5e94\u8fc5\u901f\u91c7\u53d6\u884c\u52a8\uff0c\u63a2\u7d22\u63a5\u89e6\u9ad8\u4ef7\u503c\u6d88\u8d39\u8005\u7684\u66ff\u4ee3\u65b9\u6cd5\u3002\u672a\u80fd\u505a\u597d\u51c6\u5907\u53ef\u80fd\u4f1a\u5bf9\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u9020\u6210\u707e\u96be\u6027\u540e\u679c\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76<\/span><\/strong><span>\u3002\u8bf7\u9605\u8bfb\u6211\u4eec\u7684<\/span><a href=\"https:\/\/searchengineland.com\/seo-future-world-without-cookies-387079\" target=\"_blank\" rel=\"noopener\"><span>SEO \u548c\u6ca1\u6709 cookies \u7684\u672a\u6765\u4e16\u754c<\/span><\/a><span>\u8c03\u67e5\uff0c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8c37\u6b4c\u5efa\u8bae\u5e7f\u544a\u5546\u91c7\u53d6\u7d27\u6025\u884c\u52a8\uff0c\u6295\u8d44\u4eba\u5de5\u667a\u80fd\uff0c\u56e0\u4e3a\u5b83\u89e3\u51b3\u4e86\u6f5c\u5728\u7684\u7b2c\u4e09\u65b9 cookie \u5f03\u7528\u5ef6\u8fdf\u95ee\u9898\u3002 \u82f1\u56fd\u7ade\u4e89\u548c\u5e02 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1386","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1386"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1386\/revisions"}],"predecessor-version":[{"id":2986,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1386\/revisions\/2986"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}