{"id":1342,"date":"2025-03-16T03:45:30","date_gmt":"2025-03-15T19:45:30","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1342"},"modified":"2025-03-16T03:54:41","modified_gmt":"2025-03-15T19:54:41","slug":"%e8%af%84%e4%bc%b0%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e6%9c%ba%e6%9e%84%e6%97%b6%e8%a6%81%e9%97%ae%e7%9a%84-37-%e4%b8%aa%e5%85%b3%e9%94%ae%e9%97%ae%e9%a2%98","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1342","title":{"rendered":"\u8bc4\u4f30\u6570\u5b57\u8425\u9500\u673a\u6784\u65f6\u8981\u95ee\u7684 37 \u4e2a\u5173\u952e\u95ee\u9898"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5bf9\u4e8e\u5e0c\u671b\u63d0\u9ad8\u4e1a\u7ee9\u5e76\u6709\u6548\u6269\u5927\u89c4\u6a21\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u9009\u62e9\u5408\u9002\u7684\u6570\u5b57\u8425\u9500\u4ee3\u7406\u5408\u4f5c\u4f19\u4f34\u81f3\u5173\u91cd\u8981\u3002\u65e0\u6570\u4ee3\u7406\u673a\u6784\u4e89\u76f8\u5438\u5f15\u5173\u6ce8\uff0c\u8425\u9500\u4eba\u5458\u5fc5\u987b\u63d0\u51fa\u6b63\u786e\u7684\u95ee\u9898\uff0c\u4ee5\u786e\u4fdd\u505a\u51fa\u6700\u7b26\u5408\u516c\u53f8\u9700\u6c42\u7684\u9009\u62e9\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u6211\u62e5\u6709\u4e00\u5bb6\u4ee3\u7406\u516c\u53f8\u5df2\u6709\u4e03\u5e74\uff0c\u4f46\u6211\u7684\u5927\u90e8\u5206\u804c\u4e1a\u751f\u6daf\u90fd\u662f\u5728\u5ba2\u6237\u90a3\u8fb9\u5ea6\u8fc7\u7684\u3002\u6211\u6574\u7406\u4e86\u81ea\u5df1\u5728\u529e\u516c\u684c\u53e6\u4e00\u8fb9\u4f1a\u95ee\u7684\u95ee\u9898\uff0c\u4ee5\u53ca\u6f5c\u5728\u5ba2\u6237\u95ee\u6211\u4eec\u7684\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u95ee\u9898\u53ef\u4ee5\u6307\u5bfc\u60a8\u7684\u4ee3\u7406\u673a\u6784\u9009\u62e9\u8fc7\u7a0b\uff0c\u5e2e\u52a9\u60a8\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002\u867d\u7136\u5e76\u975e\u6240\u6709\u95ee\u9898\u90fd\u662f RFP \u6240\u5fc5\u9700\u7684\uff0c\u4f46\u5b83\u4eec\u5bf9\u4e8e\u4e0e\u4ee3\u7406\u673a\u6784\u7684\u8ba8\u8bba\u5f88\u6709\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u4e3b\u8981\u7528\u4e8e\u4ed8\u8d39\u641c\u7d22\uff0c\u5b83\u4eec\u53ef\u4ee5\u9002\u5e94 SEO\u3001\u4ed8\u8d39\u793e\u4ea4\u3001\u96f6\u552e\u5a92\u4f53\u6216\u5176\u4ed6\u9700\u6c42\u3002<\/span><\/p>\n<h2 id=\"h-understanding-the-importance-of-this-part-of-the-business\" class=\"wp-block-heading\"><span>\u4e86\u89e3\u8fd9\u90e8\u5206\u4e1a\u52a1\u7684\u91cd\u8981\u6027<\/span><\/h2>\n<h3 id=\"h-1-how-many-total-paid-search-clients-does-the-agency-have-and-what-is-the-average-annual-spend-of-their-clients-nbsp\" class=\"wp-block-heading\"><span>1. \u8be5\u4ee3\u7406\u673a\u6784\u603b\u5171\u6709\u591a\u5c11\u4ed8\u8d39\u641c\u7d22\u5ba2\u6237\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u5ba2\u6237\u6bcf\u5e74\u7684\u5e73\u5747\u82b1\u8d39\u662f\u591a\u5c11\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u8be5\u673a\u6784\u7684\u5ba2\u6237\u7fa4\u53ca\u5176\u5178\u578b\u7684\u6295\u8d44\u6c34\u5e73\u6709\u52a9\u4e8e\u8861\u91cf\u4ed6\u4eec\u7684\u7ecf\u9a8c\u548c\u8fd0\u8425\u89c4\u6a21\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-2-what-percentage-of-the-company-s-revenue-does-paid-media-management-represent\" class=\"wp-block-heading\"><span>2. \u4ed8\u8d39\u5a92\u4f53\u7ba1\u7406\u5360\u516c\u53f8\u6536\u5165\u7684\u767e\u5206\u4e4b\u591a\u5c11\uff1f<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8fd9\u4e00\u89c1\u89e3\u4e3a\u8be5\u673a\u6784\u5bf9\u4ed8\u8d39\u5a92\u4f53\u7684\u91cd\u89c6\u53ca\u5176\u5728\u6574\u4f53\u4e1a\u52a1\u6218\u7565\u4e2d\u7684\u91cd\u8981\u6027\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u80cc\u666f\u4fe1\u606f\u3002\u5b83\u4e0e\u4e0a\u8ff0\u95ee\u9898\u5bc6\u5207\u76f8\u5173\u3002<\/span><\/li>\n<li><span>\u8be5\u673a\u6784\u662f\u5426\u521a\u521a\u5f00\u59cb\u6d89\u8db3\u4ed8\u8d39\u641c\u7d22\u9886\u57df\uff0c\u8fd8\u662f\u8fd9\u662f\u4e00\u9879\u6838\u5fc3\u80fd\u529b\uff1f\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"h-understanding-your-position\" class=\"wp-block-heading\"><span>\u4e86\u89e3\u4f60\u7684\u7acb\u573a<\/span><\/h2>\n<h3 id=\"h-3-will-your-business-be-considered-a-big-medium-or-little-fish-in-their-ppc-department-nbsp\" class=\"wp-block-heading\"><span>3. \u60a8\u7684\u4f01\u4e1a\u5728\u4ed6\u4eec\u7684 PPC \u90e8\u95e8\u4e2d\u4f1a\u88ab\u89c6\u4e3a\u5927\u9c7c\u3001\u4e2d\u9c7c\u8fd8\u662f\u5c0f\u9c7c\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u60a8\u7684\u4e1a\u52a1\u76f8\u5bf9\u4e8e\u8be5\u4ee3\u7406\u673a\u6784\u5176\u4ed6\u5ba2\u6237\u7684\u5730\u4f4d\uff0c\u53ef\u4ee5\u8ba9\u60a8\u4e86\u89e3\u60a8\u53ef\u4ee5\u671f\u671b\u83b7\u5f97\u7684\u5173\u6ce8\u548c\u8d44\u6e90\u6c34\u5e73\u3002<\/span><\/li>\n<li><span>\u5728\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u60a8\u4f1a\u5904\u4e8e\u4e2d\u95f4\u4f4d\u7f6e \u2014 \u2014 \u8db3\u591f\u91cd\u8981\uff0c\u80fd\u591f\u5f97\u5230\u9002\u5f53\u7684\u5173\u6ce8\uff0c\u4f46\u6709\u4e00\u4e2a\u62e5\u6709\u7ba1\u7406\u5927\u8d26\u6237\u7ecf\u9a8c\u7684\u4ee3\u7406\u673a\u6784\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6269\u5927\u89c4\u6a21\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-4-will-you-own-your-accounts-or-would-they-nbsp\" class=\"wp-block-heading\"><span>4. \u60a8\u4f1a\u62e5\u6709\u81ea\u5df1\u7684\u5e10\u6237\u5417\uff1f\u6216\u8005\u4ed6\u4eec\u4f1a\u62e5\u6709\u5417\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u59cb\u7ec8\u4fdd\u7559\u5e10\u6237\u6240\u6709\u6743\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u6837\uff0c\u5982\u679c\u60a8\u4e0d\u6ee1\u610f\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u5c06\u4e1a\u52a1\u8f6c\u79fb\u5230\u5176\u4ed6\u5730\u65b9\u3002<\/span><\/li>\n<li><span>\u60a8\u96c7\u7528\u4e86\u4e00\u5bb6\u4ee3\u7406\u673a\u6784\u6765\u4ee3\u60a8\u8fdb\u884c\u7ba1\u7406\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u4e0d\u5e94\u8be5\u62e5\u6709\u8fd9\u9879\u5de5\u4f5c\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-5-what-does-a-typical-contract-term-look-like-nbsp\" class=\"wp-block-heading\"><span>5. \u5178\u578b\u7684\u5408\u540c\u6761\u6b3e\u662f\u600e\u6837\u7684\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4ed6\u4eec\u662f\u5426\u4e0e\u4f60\u7b7e\u8ba2\u4e86\u957f\u671f\u5408\u540c\u800c\u6ca1\u6709\u9000\u51fa\u6761\u6b3e\uff1f\u5728\u5f00\u59cb\u5408\u4f5c\u4e4b\u524d\uff0c\u4f60\u6c38\u8fdc\u4e0d\u4f1a\u77e5\u9053\u8fd9\u79cd\u5173\u7cfb\u662f\u4ec0\u4e48\u6837\u7684\u3002<\/span><\/li>\n<li><span>\u786e\u4fdd\u4f60\u6709\u4e00\u5b9a\u7684\u7075\u6d3b\u6027\uff0c\u4ee5\u9632\u5408\u4f5c\u5173\u7cfb\u6216\u7ed3\u679c\u4e0d\u987a\u5229\u3002\u5982\u679c\u4f60\u613f\u610f\u7b7e\u8ba2\u4e00\u4efd\u8f83\u957f\u7684\u5408\u540c\uff0c\u5e76\u4e14\u6ca1\u6709\u9000\u51fa\u6761\u6b3e\uff0c\u4f60\u53ef\u80fd\u4f1a\u5f97\u5230\u6298\u6263\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-account-audit-and-optimization\" class=\"wp-block-heading\"><span>\u8d26\u6237\u5ba1\u6838\u4e0e\u4f18\u5316<\/span><\/h2>\n<h3 id=\"h-6-has-the-agency-performed-an-account-audit-and-what-specific-observations-and-areas-for-improvement-were-identified-nbsp\" class=\"wp-block-heading\"><span>6. \u8be5\u673a\u6784\u662f\u5426\u8fdb\u884c\u8fc7\u8d26\u6237\u5ba1\u8ba1\uff0c\u5e76\u53d1\u73b0\u4e86\u54ea\u4e9b\u5177\u4f53\u89c2\u5bdf\u7ed3\u679c\u548c\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8fd9\u4e2a\u95ee\u9898\u6df1\u5165\u63a2\u8ba8\u4e86\u8be5\u673a\u6784\u7684\u5206\u6790\u80fd\u529b\u53ca\u5176\u4f18\u5316\u5ba2\u6237\u8d26\u6237\u7684\u4e3b\u52a8\u65b9\u6cd5\u3002\u5b83\u8fd8\u6709\u52a9\u4e8e\u786e\u4fdd\u4ed6\u4eec\u62e5\u6709\u6df1\u539a\u7684\u6280\u672f\u548c\u6218\u7565\u77e5\u8bc6\u6765\u5bfb\u627e\u673a\u4f1a\u3002\u00a0<\/span><\/li>\n<li><span>\u786e\u4fdd\u4f60\u5f97\u5230\u7684\u662f\u5177\u4f53\u7684\u5efa\u8bae\uff0c\u800c\u4e0d\u662f\u6cdb\u6cdb\u800c\u8c08\u3002\u8bb8\u591a\u673a\u6784\u4e0d\u4f1a\u8fdb\u884c\u514d\u8d39\u5ba1\u8ba1\uff0c\u9664\u975e\u662f\u9488\u5bf9\u8f83\u5927\u7684\u5e10\u6237\u3002<\/span><\/li>\n<li><span>\u4e0d\u8fc7\uff0c\u60a8\u53ef\u4ee5\u8003\u8651\u4ed8\u8d39\u8fdb\u884c\u5ba1\u8ba1\u4f5c\u4e3a\u8bc4\u4f30\u8fc7\u7a0b\u7684\u4e00\u90e8\u5206\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u53d1\u73b0\u4e86\u4ec0\u4e48\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u5448\u73b0\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-7-based-on-their-audit-findings-how-much-restructuring-do-they-believe-is-necessary-and-what-is-their-preferred-account-setup-approach-nbsp\" class=\"wp-block-heading\"><span>7. \u6839\u636e\u4ed6\u4eec\u7684\u5ba1\u8ba1\u7ed3\u679c\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u9700\u8981\u8fdb\u884c\u591a\u5c11\u91cd\u7ec4\u4ee5\u53ca\u4ed6\u4eec\u9996\u9009\u7684\u8d26\u6237\u8bbe\u7f6e\u65b9\u6cd5\u662f\u4ec0\u4e48\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u4ed6\u4eec\u63d0\u51fa\u7684\u91cd\u7ec4\u7b56\u7565\u6709\u52a9\u4e8e\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u65b9\u6cd5\u3002<\/span><\/li>\n<li><span>\u8fd9\u4e5f\u5c06\u8ba9\u60a8\u4e86\u89e3\u4ed6\u4eec\u662f\u5426\u53ef\u80fd\u53ea\u662f\u5229\u7528\u60a8\u73b0\u6709\u7684\u5e10\u6237\u5e76\u8fdb\u884c\u6807\u51c6\u4f18\u5316\uff0c\u6216\u8005\u4ed6\u4eec\u662f\u5426\u4f1a\u5e26\u6765\u65b0\u7684\u60f3\u6cd5\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-assessing-performance-metrics\" class=\"wp-block-heading\"><span>\u8bc4\u4f30\u7ee9\u6548\u6307\u6807<\/span><\/h2>\n<h3 id=\"h-8-what-do-typical-reports-look-like-nbsp\" class=\"wp-block-heading\"><span>8. \u5178\u578b\u7684\u62a5\u544a\u662f\u4ec0\u4e48\u6837\u7684\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u67e5\u770b\u6bcf\u5468\u6216\u6bcf\u6708\u62a5\u544a\u7684\u6837\u672c\u4f1a\u5f88\u6709\u5e2e\u52a9\u3002\u8fd9\u5c06\u8ba9\u60a8\u4e86\u89e3\u5c06\u6301\u7eed\u4e0e\u60a8\u5206\u4eab\u54ea\u4e9b\u7c7b\u578b\u7684\u4fe1\u606f\u3002\u00a0<\/span><\/li>\n<li><span>\u4ed6\u4eec\u8c08\u8bba\u7684\u662f\u7ed3\u679c\u8fd8\u662f\u66f4\u591a\u7684\u865a\u8363\u6307\u6807\uff1f\u8fd9\u662f\u60a8\u671f\u671b\u7684\u62a5\u544a\u6c34\u5e73\u5417\uff1f\u5b83\u611f\u89c9\u975e\u5e38\u6a21\u677f\u5316\u8fd8\u662f\u66f4\u52a0\u5b9a\u5236\u5316\u5e76\u4e14\u5145\u6ee1\u4e86\u4e30\u5bcc\u7684\u4fe1\u606f\uff1f<\/span><\/li>\n<\/ul>\n<h3 id=\"h-9-will-you-have-access-to-a-live-dashboard-nbsp\" class=\"wp-block-heading\"><span>9. \u60a8\u53ef\u4ee5\u8bbf\u95ee\u5b9e\u65f6\u4eea\u8868\u677f\u5417\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u4f1a\u60f3\u77e5\u9053\u662f\u5426\u53ef\u4ee5\u76f4\u63a5\u8bbf\u95ee\u6548\u679c\u6570\u636e\uff08\u9664\u4e86\u76f4\u63a5\u767b\u5f55 Google Analytics \u6216 Google \u5e7f\u544a\uff09\u6216\u8005\u662f\u5426\u5fc5\u987b\u8bf7\u6c42\u62a5\u544a\u3002\u00a0<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u53ef\u4ee5\u8bbf\u95ee\u4eea\u8868\u677f\uff0c\u8bf7\u8981\u6c42\u67e5\u770b\u7ecf\u8fc7\u51c0\u5316\u7684\u62a5\u544a\u7248\u672c\u3002\u786e\u4fdd\u663e\u793a\u652f\u51fa\u548c CPA \u6216 CPL\uff08\u6216\u5176\u4ed6\u7ee9\u6548\u6307\u6807\uff09\u3002<\/span><\/li>\n<li><span>\u6211\u4eec\u770b\u5230\u4eea\u8868\u677f\u62a5\u544a\u5370\u8c61\u548c\u5ba2\u6237\u4f46\u9690\u85cf\u652f\u51fa\uff0c\u56e0\u6b64\u5ba2\u6237\u4e0d\u77e5\u9053\u4ec0\u4e48\u662f\u6709\u5229\u53ef\u56fe\u7684\uff0c\u4ec0\u4e48\u53ef\u80fd\u662f\u6548\u7387\u4f4e\u4e0b\u7684\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-10-what-do-they-typically-use-to-evaluate-performance-ga4-platform-data-or-another-source-nbsp\" class=\"wp-block-heading\"><span>10. \u4ed6\u4eec\u901a\u5e38\u4f7f\u7528\u4ec0\u4e48\u6765\u8bc4\u4f30\u6027\u80fd\uff1fGA4\u3001\u5e73\u53f0\u6570\u636e\u8fd8\u662f\u5176\u4ed6\u6765\u6e90\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u6bcf\u79cd\u4fe1\u606f\u6765\u6e90\u90fd\u6709\u5176\u4f18\u7f3a\u70b9\u3002\u5e73\u53f0\u6570\u636e\u975e\u5e38\u6709\u7528\uff0c\u56e0\u4e3a\u5b83\u63d0\u4f9b\u4e86\u6700\u4e30\u5bcc\u7684\u4fe1\u606f\uff0c\u4f46 GA4 \u5c06\u63d0\u4f9b\u8ba2\u5355\/\u6536\u5165\u7684\u53bb\u91cd\u89c6\u56fe\u3002\u60a8\u53ef\u80fd\u8fd8\u60f3\u4e86\u89e3\u4ed6\u4eec\u662f\u5426\u4f7f\u7528 Triple Whale \u7b49\u5176\u4ed6\u6280\u672f\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-11-what-attribution-methodology-do-they-typically-use-nbsp\" class=\"wp-block-heading\"><span>11. \u4ed6\u4eec\u901a\u5e38\u4f7f\u7528\u4ec0\u4e48\u5f52\u56e0\u65b9\u6cd5\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8fd9\u4e0e\u4e0a\u9762\u7684\u95ee\u9898\u5bc6\u5207\u76f8\u5173\u3002\u4fdd\u6301\u4e00\u81f4\u4f1a\u5f88\u6709\u5e2e\u52a9\uff0c\u8fd9\u6837\u4f60\u4eec\u5c31\u80fd\u8bb2\u540c\u4e00\u79cd\u8bed\u8a00\u3002\u786e\u4fdd\u4f60\u4eec\u4e5f\u8ba8\u8bba\u4e86\u5f52\u56e0\u7a97\u53e3\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-expected-results-timeline-and-onboarding-process\" class=\"wp-block-heading\"><span>\u9884\u671f\u7ed3\u679c\u3001\u65f6\u95f4\u8868\u548c\u5165\u804c\u6d41\u7a0b<\/span><\/h2>\n<h3 id=\"h-12-based-on-their-findings-how-long-do-they-anticipate-it-will-take-to-see-improved-results-and-what-are-their-expectations-regarding-performance-gains-nbsp\" class=\"wp-block-heading\"><span>12. \u6839\u636e\u4ed6\u4eec\u7684\u8c03\u67e5\u7ed3\u679c\uff0c\u4ed6\u4eec\u9884\u8ba1\u9700\u8981\u591a\u957f\u65f6\u95f4\u624d\u80fd\u770b\u5230\u6539\u5584\u7684\u7ed3\u679c\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u7ee9\u6548\u63d0\u5347\u7684\u671f\u671b\u662f\u4ec0\u4e48\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8bbe\u5b9a\u5207\u5408\u5b9e\u9645\u7684\u7ed3\u679c\u548c\u65f6\u95f4\u8868\u9884\u671f\u5bf9\u4e8e\u534f\u8c03\u76ee\u6807\u548c\u5efa\u7acb\u5065\u5eb7\u7684\u5408\u4f5c\u5173\u7cfb\u81f3\u5173\u91cd\u8981\u3002\u4f46\u662f\uff0c\u9664\u975e\u60a8\u77e5\u9053\u60a8\u7684\u8ba1\u5212\u9677\u5165\u6df7\u4e71\uff0c\u5426\u5219\u8bf7\u8c28\u614e\u5bf9\u5f85\u8fc7\u4e8e\u6fc0\u8fdb\u7684\u9884\u6d4b\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-13-what-is-their-process-and-timeline-for-taking-over-an-account-nbsp\" class=\"wp-block-heading\"><span>13. \u4ed6\u4eec\u63a5\u7ba1\u8d26\u6237\u7684\u6d41\u7a0b\u548c\u65f6\u95f4\u8868\u662f\u4ec0\u4e48\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u4ed6\u4eec\u7684\u5165\u804c\u6d41\u7a0b\u6709\u52a9\u4e8e\u7ba1\u7406\u671f\u671b\u5e76\u786e\u4fdd\u987a\u5229\u8fc7\u6e21\u3002<\/span><\/li>\n<li><span>\u5bf9\u4e8e\u8f83\u5927\u7684\u9879\u76ee\uff0c\u60a8\u53ef\u80fd\u4f1a\u8981\u6c42\u4e0e\u73b0\u6709\u673a\u6784\u6709\u91cd\u53e0\u671f\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-14-how-do-they-ensure-a-smooth-transition-to-avoid-any-drop-in-performance-during-restructures-nbsp\" class=\"wp-block-heading\"><span>14. \u5982\u4f55\u786e\u4fdd\u5e73\u7a33\u8fc7\u6e21\uff0c\u907f\u514d\u91cd\u7ec4\u671f\u95f4\u4e1a\u7ee9\u4e0b\u964d\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u63a2\u7a76\u4ed6\u4eec\u5728\u8fc7\u6e21\u671f\u95f4\u6700\u5927\u9650\u5ea6\u51cf\u5c11\u5e72\u6270\u7684\u7b56\u7565\uff0c\u7a81\u663e\u4e86\u4ed6\u4eec\u81f4\u529b\u4e8e\u4fdd\u6301\u6027\u80fd\u4e00\u81f4\u6027\u7684\u627f\u8bfa\u3002\u00a0<\/span><\/li>\n<li><span>\u8bb8\u591a\u4e2d\u4ecb\u673a\u6784\u4f1a\u5efa\u8bae\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u8fdb\u884c\u6700\u5c11\u7684\u53d8\u66f4\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u4e86\u89e3\u8d26\u6237\u7684\u6765\u9f99\u53bb\u8109\u3002\u867d\u7136\u8fd9\u770b\u8d77\u6765\u6709\u4e9b\u677e\u61c8\uff0c\u4f46\u53ef\u80fd\u662f\u4e3a\u4e86\u4fdd\u62a4\u4f60\u3002<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-industry-focus\" class=\"wp-block-heading\"><span>\u884c\u4e1a\u7126\u70b9<\/span><\/h2>\n<h3 id=\"h-15-do-they-lean-into-one-particular-industry-or-spread-their-focus-and-why-nbsp\" class=\"wp-block-heading\"><span>15. \u4ed6\u4eec\u662f\u5426\u4e13\u6ce8\u4e8e\u67d0\u4e00\u7279\u5b9a\u884c\u4e1a\u6216\u6269\u5927\u5173\u6ce8\u8303\u56f4\uff0c\u4e3a\u4ec0\u4e48\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u9700\u8981\u51b3\u5b9a\u662f\u5426\u613f\u610f\u4e0e\u4e13\u95e8\u4ece\u4e8b\u60a8\u6240\u5728\u884c\u4e1a\u7684\u6570\u5b57\u8425\u9500\u673a\u6784\u5408\u4f5c\u4ee5\u83b7\u5f97\u6709\u9488\u5bf9\u6027\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u8fd8\u662f\u9009\u62e9\u4e00\u5bb6\u5177\u6709\u66f4\u5e7f\u6cdb\u5173\u6ce8\u70b9\u4ee5\u83b7\u5f97\u591a\u6837\u5316\u89c6\u89d2\u548c\u6f5c\u5728\u8de8\u884c\u4e1a\u89c1\u89e3\u7684\u673a\u6784\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-16-if-they-have-multiple-accounts-in-your-industry-how-do-they-ensure-account-client-separation-nbsp\" class=\"wp-block-heading\"><span>16. \u5982\u679c\u4ed6\u4eec\u5728\u4f60\u7684\u884c\u4e1a\u62e5\u6709\u591a\u4e2a\u8d26\u6237\uff0c\u4ed6\u4eec\u5982\u4f55\u786e\u4fdd\u8d26\u6237\/\u5ba2\u6237\u5206\u79bb\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u4ed6\u4eec\u7ef4\u62a4\u5ba2\u6237\u673a\u5bc6\u6027\u548c\u907f\u514d\u5229\u76ca\u51b2\u7a81\u7684\u65b9\u6cd5\u5bf9\u4e8e\u5efa\u7acb\u4fe1\u4efb\u548c\u900f\u660e\u5ea6\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-17-which-bidding-strategies-do-they-prefer-to-use-and-why-nbsp\" class=\"wp-block-heading\"><span>17. \u4ed6\u4eec\u559c\u6b22\u4f7f\u7528\u54ea\u79cd\u7ade\u4ef7\u7b56\u7565\u4ee5\u53ca\u4e3a\u4ec0\u4e48\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u6bcf\u79cd\u7c7b\u578b\u7684\u8d26\u6237\u90fd\u9700\u8981\u4e0d\u540c\u7684\u51fa\u4ef7\u7b56\u7565\uff0c\u5e76\u4e14\u8be5\u7b56\u7565\u5c06\u6839\u636e\u53ef\u7528\u4e8e\u63a8\u52a8\u51b3\u7b56\u7684\u6570\u636e\u91cf\u800c\u6539\u53d8\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u5bf9\u4e8e\u96f6\u552e\u6216\u7535\u5b50\u5546\u52a1\u5ba2\u6237\uff1a<\/span><\/strong><\/p>\n<h3 id=\"h-18-what-do-they-see-as-the-role-of-text-ads-shopping-and-performance-max-pmax-what-about-video-or-other-campaign-types\" class=\"wp-block-heading\"><span>18. \u4ed6\u4eec\u5982\u4f55\u770b\u5f85\u6587\u5b57\u5e7f\u544a\u3001\u8d2d\u7269\u5e7f\u544a\u548c Performance Max (PMax) \u7684\u4f5c\u7528\uff1f\u89c6\u9891\u5e7f\u544a\u6216\u5176\u4ed6\u7c7b\u578b\u7684\u5e7f\u544a\u53c8\u5982\u4f55\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u4ee3\u7406\u673a\u6784\u5bf9\u6bcf\u79cd\u5e7f\u544a\u7c7b\u578b\u7684\u7406\u5ff5\u6709\u52a9\u4e8e\u786e\u4fdd\u5236\u5b9a\u5168\u9762\u7684\u7b56\u7565\u3002\u8fd9\u4e2a\u95ee\u9898\u6d89\u53ca\u4ee3\u7406\u673a\u6784\u5bf9\u96f6\u552e\u7279\u5b9a\u5e7f\u544a\u52a8\u6001\u7684\u7406\u89e3\u53ca\u5176\u6700\u5927\u5316\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u56de\u62a5\u7684\u80fd\u529b\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-19-how-do-they-navigate-optimization-challenges-if-they-employ-a-go-all-in-on-pmax-approach\" class=\"wp-block-heading\"><span>19. \u5982\u679c\u4ed6\u4eec\u91c7\u7528\u201c\u5168\u529b\u6295\u5165 PMax\u201d\u65b9\u6cd5\uff0c\u4ed6\u4eec\u5982\u4f55\u5e94\u5bf9\u4f18\u5316\u6311\u6218\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>PMax \u66f4\u6613\u4e8e\u8fd0\u884c\uff08\u5e76\u4e14\u5bf9\u4e8e\u4ee3\u7406\u673a\u6784\u6765\u8bf4\u7ba1\u7406\u8d77\u6765\u53ef\u80fd\u66f4\u6709\u5229\u53ef\u56fe\uff01\uff09\uff0c\u4f46\u8fd9\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u5b83\u6700\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u3002\u00a0<\/span><\/li>\n<li><span>\u4f60\u771f\u7684\u60f3\u628a\u5168\u90e8\u63a7\u5236\u6743\u4ea4\u7ed9\u8c37\u6b4c\u5417\uff1f\u4f60\u5e0c\u671b\u5728\u9700\u8981\u65f6\u6709\u66f4\u591a\u6760\u6746\u6765\u6269\u5927\u89c4\u6a21\u6216\u63a7\u5236\u6210\u672c\u5417\uff1f<\/span><\/li>\n<\/ul>\n<h3 id=\"h-20-if-you-have-a-physical-presence-do-they-have-experience-with-local-campaigns-nbsp\" class=\"wp-block-heading\"><span>20. \u5982\u679c\u60a8\u6709\u5b9e\u4f53\u5b58\u5728\uff0c\u4ed6\u4eec\u662f\u5426\u6709\u5f00\u5c55\u672c\u5730\u6d3b\u52a8\u7684\u7ecf\u9a8c\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4ed6\u4eec\u7684\u5178\u578b\u505a\u6cd5\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u8003\u8651\u5c06\u9500\u552e\u989d\u5f52\u56e0\u4e8e\u5546\u5e97\u6216\u63a8\u52a8\u5ba2\u6d41\u91cf\uff1f<\/span><\/li>\n<\/ul>\n<p><strong><span>\u5bf9\u4e8e B2B \u6216\u670d\u52a1\u91cd\u70b9\uff1a\u00a0<\/span><\/strong><\/p>\n<h3 id=\"h-21-do-they-have-experience-with-revops-and-understanding-the-nuances-between-optimizing-for-a-lead-vs-a-qualified-lead-and-customer-nbsp-nbsp\" class=\"wp-block-heading\"><span>21. \u4ed6\u4eec\u662f\u5426\u6709 RevOps \u7ecf\u9a8c\uff0c\u5e76\u4e14\u4e86\u89e3\u9488\u5bf9\u6f5c\u5728\u5ba2\u6237\u548c\u5408\u683c\u6f5c\u5728\u5ba2\u6237\u53ca\u5ba2\u6237\u8fdb\u884c\u4f18\u5316\u4e4b\u95f4\u7684\u7ec6\u5fae\u5dee\u522b\uff1f\u00a0\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5e76\u975e\u6240\u6709\u6f5c\u5728\u5ba2\u6237\u90fd\u662f\u5e73\u7b49\u7684\uff0c\u5728 B2B \u4e2d\uff0c\u627e\u5230\u5b9e\u9645\u7684\u8f6c\u5316\u5ba2\u6237\u975e\u5e38\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-22-have-they-handled-integrations-with-call-tracking-or-other-offline-data-sources-nbsp\" class=\"wp-block-heading\"><span>22. \u4ed6\u4eec\u662f\u5426\u5904\u7406\u8fc7\u4e0e\u547c\u53eb\u8ddf\u8e2a\u6216\u5176\u4ed6\u79bb\u7ebf\u6570\u636e\u6e90\u7684\u96c6\u6210\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>B2B \u548c\u670d\u52a1\u4e1a\u52a1\u4e5f\u5f80\u5f80\u5305\u62ec\u66f4\u591a\u7684\u7ebf\u4e0b\u9500\u552e\uff08\u901a\u8fc7\u7535\u8bdd\u6216\u5176\u4ed6\u65b9\u5f0f\u83b7\u53d6\uff09\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u4e00\u4e2a\u4e86\u89e3\u5982\u4f55\u83b7\u53d6\u548c\u5229\u7528\u6b63\u786e\u6570\u636e\u7684\u5408\u4f5c\u4f19\u4f34<\/span><\/li>\n<\/ul>\n<h2 id=\"h-team-structure-and-expertise\" class=\"wp-block-heading\"><span>\u56e2\u961f\u7ed3\u6784\u548c\u4e13\u4e1a\u77e5\u8bc6<\/span><\/h2>\n<h3 id=\"h-23-what-is-the-general-structure-of-their-ppc-department-nbsp\" class=\"wp-block-heading\"><span>23. \u4ed6\u4eec\u7684 PPC \u90e8\u95e8\u7684\u603b\u4f53\u7ed3\u6784\u662f\u600e\u6837\u7684\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u63a2\u7d22\u8be5\u673a\u6784\u7684\u7ec4\u7ec7\u7ed3\u6784\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5176\u8d44\u6e90\u5206\u914d\u548c\u4e13\u4e1a\u5316\u3002\u00a0<\/span><\/li>\n<li><span>\u662f\u4e0d\u662f\u53ea\u6709\u4e00\u4e2a\u4e3b\u7ba1\u7ba1\u7406\u591a\u4e2a\u7ecf\u7406\uff1f\u8fd8\u662f\u6709\u4e00\u4e2a\u5c42\u7ea7\u5206\u660e\u7684\u56e2\u961f\uff0c\u65e8\u5728\u786e\u4fdd\u6bcf\u4e2a\u8d26\u6237\u90fd\u5f97\u5230\u9ad8\u5c42\u7684\u5145\u5206\u5173\u6ce8\uff1f<\/span><\/li>\n<\/ul>\n<h3 id=\"h-24-how-big-is-the-overall-ppc-team-and-how-many-members-are-fully-dedicated-to-paid-search-or-social-management-nbsp\" class=\"wp-block-heading\"><span>24. \u6574\u4e2a PPC \u56e2\u961f\u6709\u591a\u5927\uff0c\u6709\u591a\u5c11\u6210\u5458\u4e13\u95e8\u8d1f\u8d23\u4ed8\u8d39\u641c\u7d22\u6216\u793e\u4ea4\u7ba1\u7406\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u56e2\u961f\u7684\u7ec4\u6210\u548c\u4e13\u4e1a\u77e5\u8bc6\u5206\u5e03\u60c5\u51b5\uff0c\u53ef\u4ee5\u4e86\u89e3\u652f\u6301\u60a8\u6d3b\u52a8\u7684\u4eba\u624d\u6df1\u5ea6\u3002\u60a8\u53ef\u80fd\u8fd8\u60f3\u8be2\u95ee\u4ed6\u4eec\u662f\u5426\u4f7f\u7528\u5c0f\u7ec4\u7ed3\u6784\u6216\u91c7\u7528\u4e0d\u540c\u7684\u65b9\u6cd5\u3002\u00a0<\/span><\/li>\n<li><span>\u56e2\u961f\u89c4\u6a21\u4e4b\u6240\u4ee5\u5f88\u91cd\u8981\uff0c\u662f\u56e0\u4e3a\u5ba2\u6237\u4e4b\u6240\u4ee5\u559c\u6b22\u4ee3\u7406\u673a\u6784\u7684\u539f\u56e0\u4e4b\u4e00\u662f\uff0c\u4ee3\u7406\u673a\u6784\u91cc\u6709\u4e00\u6279\u4e13\u5bb6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u63d0\u51fa\u66f4\u591a\u7684\u60f3\u6cd5\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-25-what-is-the-average-years-of-paid-search-experience-of-the-individuals-on-the-ppc-team-and-what-s-the-minimum-nbsp\" class=\"wp-block-heading\"><span>25. PPC \u56e2\u961f\u4e2d\u4e2a\u4eba\u7684\u5e73\u5747\u4ed8\u8d39\u641c\u7d22\u7ecf\u9a8c\u5e74\u9650\u662f\u591a\u5c11\uff1f\u6700\u4f4e\u662f\u591a\u5c11\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u9700\u8981\u4e86\u89e3\u8be5\u673a\u6784\u662f\u5426\u8058\u7528\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4e13\u4e1a\u4eba\u5458\uff0c\u6216\u8005\u56e2\u961f\u4e2d\u662f\u5426\u6709\u5f88\u591a\u521d\u7ea7\u6210\u5458\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u60a8\u4e0d\u4f1a\u62e5\u6709\u4e00\u652f\u201c\u81ea\u638f\u8170\u5305\u5b66\u4e60\u201d\u7684\u56e2\u961f\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-account-management\" class=\"wp-block-heading\"><span>\u5e10\u6237\u7ba1\u7406<\/span><\/h2>\n<h3 id=\"h-26-how-many-accounts-is-the-lead-responsible-for-and-what-role-do-they-play-nbsp\" class=\"wp-block-heading\"><span>26. \u9886\u5bfc\u8d1f\u8d23\u591a\u5c11\u4e2a\u8d26\u6237\u4ee5\u53ca\u4ed6\u4eec\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8fd9\u4e2a\u95ee\u9898\u63ed\u793a\u4e86\u60a8\u53ef\u4ee5\u4ece\u8be5\u673a\u6784\u9886\u5bfc\u5c42\u90a3\u91cc\u83b7\u5f97\u7684\u4e2a\u4eba\u5173\u6ce8\u548c\u53c2\u4e0e\u7a0b\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-27-who-will-be-assigned-to-your-account-and-what-is-each-team-member-s-level-of-experience\" class=\"wp-block-heading\"><span>27. \u8c01\u5c06\u88ab\u5206\u914d\u5230\u60a8\u7684\u5e10\u6237\uff0c\u6bcf\u4e2a\u56e2\u961f\u6210\u5458\u7684\u7ecf\u9a8c\u6c34\u5e73\u5982\u4f55\uff1f<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u8d1f\u8d23\u60a8\u5e10\u6237\u7684\u56e2\u961f\u6210\u5458\u7684\u8d44\u8d28\u5bf9\u4e8e\u8bc4\u4f30\u4ed6\u4eec\u4ea4\u4ed8\u6210\u679c\u7684\u80fd\u529b\u81f3\u5173\u91cd\u8981\u3002\u4ee3\u7406\u673a\u6784\u7684\u597d\u574f\u53d6\u51b3\u4e8e\u8d1f\u8d23\u60a8\u5e10\u6237\u7684\u4eba\u5458\uff01<\/span><\/li>\n<\/ul>\n<h3 id=\"h-28-how-often-will-you-be-meeting-with-the-team-and-who-will-be-on-calls-nbsp\" class=\"wp-block-heading\"><span>28. \u60a8\u591a\u4e45\u4e0e\u56e2\u961f\u5f00\u4e00\u6b21\u4f1a\uff1f\u8c01\u5c06\u63a5\u542c\u7535\u8bdd\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u786e\u4fdd\u4f60\u6e05\u695a\u8c01\u5c06\u53c2\u52a0\u4ee5\u53ca\u4ee5\u4ec0\u4e48\u8282\u594f\u53c2\u52a0\u3002\u4f60\u53ef\u80fd\u4f1a\u4e0e\u66f4\u591a\u7684\u56e2\u961f\u6210\u5458\u8fdb\u884c\u4e00\u4e9b\u7535\u8bdd\u4f1a\u8bae\uff0c\u800c\u5176\u4ed6\u4e00\u4e9b\u7535\u8bdd\u4f1a\u8bae\u53ea\u5305\u62ec\u6709\u9650\u7684\u6210\u5458\u2014\u2014\u4f46\u6700\u597d\u63d0\u524d\u77e5\u9053\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-day-to-day-operations\" class=\"wp-block-heading\"><span>\u65e5\u5e38\u8fd0\u8425<\/span><\/h2>\n<h3 id=\"h-29-who-handles-most-of-the-day-to-day-work-in-the-accounts-and-how-many-accounts-are-they-responsible-for-nbsp\" class=\"wp-block-heading\"><span>29. \u8c01\u8d1f\u8d23\u5904\u7406\u5927\u90e8\u5206\u65e5\u5e38\u4f1a\u8ba1\u5de5\u4f5c\uff1f\u4ed6\u4eec\u8d1f\u8d23\u591a\u5c11\u4e2a\u4f1a\u8ba1\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8fd9\u4e2a\u95ee\u9898\u63d0\u4f9b\u4e86\u6709\u5173\u5de5\u4f5c\u91cf\u5206\u914d\u548c\u60a8\u7684\u5e10\u6237\u5c06\u53d7\u5230\u7684\u5173\u6ce8\u7a0b\u5ea6\u7684\u89c1\u89e3\u3002<\/span><\/li>\n<li><span>\u6211\u4eec\u8fc7\u53bb\u66fe\u4e0e\u8d1f\u8d23\u5341\u51e0\u4e2a\u5e10\u6237\u7684\u4e2a\u4eba\u8054\u7cfb\u8fc7\u3002\u8fd9\u4e9b\u4eba\u4e0d\u53ef\u80fd\u6709\u65f6\u95f4\u4e86\u89e3\u60a8\u7684\u4e1a\u52a1\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-30-who-will-be-your-primary-point-of-contact-for-day-to-day-communications-nbsp\" class=\"wp-block-heading\"><span>30. \u8c01\u662f\u60a8\u65e5\u5e38\u6c9f\u901a\u7684\u4e3b\u8981\u8054\u7cfb\u4eba\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u660e\u786e\u6c9f\u901a\u6e20\u9053\u548c\u4e3b\u8981\u8054\u7cfb\u4eba\u53ef\u7b80\u5316\u534f\u4f5c\u5e76\u786e\u4fdd\u6709\u6548\u89e3\u51b3\u95ee\u9898\u3002\u00a0<\/span><\/li>\n<li><span>\u60a8\u4f1a\u4e0e\u5ba2\u6237\u7ecf\u7406\u5408\u4f5c\u5417\uff1f\u6216\u8005\u60a8\u662f\u5426\u53ef\u4ee5\u76f4\u63a5\u4e0e\u7ba1\u7406\u60a8\u6d3b\u52a8\u7684\u4eba\u5458\u8054\u7cfb\uff1f<\/span><\/li>\n<li><span>\u60a8\u9700\u8981\u76f4\u63a5\u8bbf\u95ee\u4ee5\u786e\u4fdd\u60a8\u6ca1\u6709\u5728\u6218\u7565\u548c\u5176\u4ed6\u91cd\u8981\u4e3b\u9898\u4e0a\u73a9\u7535\u8bdd\u6e38\u620f\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-31-what-s-the-most-frequently-used-method-for-communication-nbsp\" class=\"wp-block-heading\"><span>31. \u6700\u5e38\u7528\u7684\u6c9f\u901a\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u9700\u8981\u4e86\u89e3\u662f\u5426\u53ea\u80fd\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8054\u7cfb\u56e2\u961f\uff0c\u6216\u8005\u662f\u5426\u4e5f\u53ef\u4ee5\u901a\u8fc7 Slack \u6216\u5176\u4ed6\u65b9\u5f0f\u8fdb\u884c\u6c9f\u901a\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-third-party-involvement\" class=\"wp-block-heading\"><span>\u7b2c\u4e09\u65b9\u53c2\u4e0e<\/span><\/h2>\n<h3 id=\"h-32-are-any-tasks-outsourced-offshore-or-to-third-parties\" class=\"wp-block-heading\"><span>32. \u662f\u5426\u6709\u4efb\u4f55\u4efb\u52a1\u5916\u5305\u7ed9\u6d77\u5916\u6216\u7b2c\u4e09\u65b9\uff1f<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u7b2c\u4e09\u65b9\u53c2\u4e0e\u7684\u7a0b\u5ea6\u6709\u52a9\u4e8e\u8bc4\u4f30\u4e0e\u5916\u5305\u76f8\u5173\u7684\u6f5c\u5728\u4f9d\u8d56\u6027\u548c\u98ce\u9669\u3002<\/span><\/li>\n<li><span>\u5f52\u6839\u7ed3\u5e95\uff0c\u60a8\u96c7\u7528\u4ee3\u7406\u673a\u6784\u662f\u4e3a\u4e86\u4e86\u89e3\u5b9e\u9645\u4e0a\u8c01\u5728\u4ece\u5934\u5230\u5c3e\u5b8c\u6210\u8fd9\u9879\u5de5\u4f5c\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-collaboration\" class=\"wp-block-heading\"><span>\u5408\u4f5c<\/span><\/h2>\n<h3 id=\"h-33-what-is-their-relationship-like-with-the-google-team-nbsp\" class=\"wp-block-heading\"><span>33. \u4ed6\u4eec\u548c Google \u56e2\u961f\u7684\u5173\u7cfb\u600e\u4e48\u6837\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8bbf\u95ee Google \u51f8\u663e\u4e86\u4ed6\u4eec\u5feb\u901f\u6536\u96c6\u6570\u636e\u7684\u80fd\u529b\uff0c\u5e76\u80fd\u5e26\u6765\u6f5c\u5728\u4f18\u52bf\uff0c\u4f8b\u5982\u6d4b\u8bd5\u7248\u529f\u80fd\u548c\u884c\u4e1a\u6d1e\u5bdf\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-34-how-do-they-view-the-value-of-paid-search-and-seo-or-social-partnering-and-how-do-they-ensure-effective-communication-between-teams-nbsp\" class=\"wp-block-heading\"><span>34. \u4ed6\u4eec\u5982\u4f55\u770b\u5f85\u4ed8\u8d39\u641c\u7d22\u548cSEO\uff08\u6216\u793e\u4ea4\uff09\u5408\u4f5c\u7684\u4ef7\u503c\uff0c\u4ee5\u53ca\u5982\u4f55\u786e\u4fdd\u56e2\u961f\u4e4b\u95f4\u7684\u6709\u6548\u6c9f\u901a\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u63a2\u7d22\u4ed6\u4eec\u5bf9\u8de8\u6e20\u9053\u534f\u4f5c\u7684\u770b\u6cd5\uff0c\u4f53\u73b0\u4e86\u4ed6\u4eec\u5bf9\u6570\u5b57\u8425\u9500\u7684\u6574\u4f53\u65b9\u6cd5\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u8de8\u6e20\u9053\u6700\u5927\u5316\u6210\u679c\u7684\u627f\u8bfa\u3002\u00a0<\/span><\/li>\n<li><span>\u4ed6\u4eec\u5982\u4f55\u5728\u5176\u673a\u6784\u5185\u8fdb\u884c\u5408\u4f5c\uff08\u5982\u679c\u4ed6\u4eec\u4e3a\u60a8\u7ba1\u7406\u591a\u4e2a\u8425\u9500\u6e20\u9053\uff09\u6216\u4e0e\u5176\u4ed6\u673a\u6784\u8fdb\u884c\u5408\u4f5c\uff08\u5982\u679c\u5de5\u4f5c\u5728\u673a\u6784\u4e4b\u95f4\u5212\u5206\uff09\uff1f<\/span><\/li>\n<\/ul>\n<h2 id=\"h-case-studies-and-references\" class=\"wp-block-heading\"><span>\u6848\u4f8b\u7814\u7a76\u548c\u53c2\u8003<\/span><\/h2>\n<h3 id=\"h-35-can-they-provide-relevant-case-studies-showcasing-successful-paid-search-campaigns-nbsp\" class=\"wp-block-heading\"><span>35. \u4ed6\u4eec\u80fd\u5426\u63d0\u4f9b\u5c55\u793a\u6210\u529f\u7684\u4ed8\u8d39\u641c\u7d22\u6d3b\u52a8\u7684\u76f8\u5173\u6848\u4f8b\u7814\u7a76\uff1f\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u901a\u8fc7\u67e5\u770b\u6848\u4f8b\u7814\u7a76\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u8be5\u673a\u6784\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6210\u679c\u7684\u4e1a\u7ee9\u548c\u6210\u529f\u6848\u4f8b\u3002\u00a0<\/span><\/li>\n<li><span>\u5bfb\u627e\u80fd\u591f\u4ee3\u8868\u60a8\u4e1a\u52a1\u7684\u4e1c\u897f\uff0c\u65e0\u8bba\u5927\u5c0f\u3002\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u5fc5\u987b\u9002\u5408\u60a8\u7684\u884c\u4e1a &#8211; \u4f46\u5e94\u8be5\u6709\u4e00\u4e9b\u76f8\u4f3c\u4e4b\u5904\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-36-are-there-reference-clients-you-can-speak-to-about-their-experiences-with-the-agency-nbsp\" class=\"wp-block-heading\"><span>36. 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class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u5bfc\u81f4\u5ba2\u6237\u6d41\u5931\u7684\u56e0\u7d20\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u673a\u6784\u670d\u52a1\u4ea4\u4ed8\u4e2d\u7684\u6f5c\u5728\u98ce\u9669\u548c\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u901a\u8fc7\u8be2\u95ee\u5176\u4e2d\u4e00\u4e9b\u95ee\u9898\u5e76\u6df1\u5165\u4e86\u89e3\u6f5c\u5728\u4ee3\u7406\u673a\u6784\u7684\u8fd0\u8425\u548c\u4e13\u4e1a\u77e5\u8bc6\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5728\u9009\u62e9\u6570\u5b57\u8425\u9500\u5408\u4f5c\u4f19\u4f34\u65f6\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002<\/span><\/p>\n<p><span>\u60a8\u4e0d\u4e00\u5b9a\u9700\u8981\u8ba8\u8bba\u5176\u4e2d\u7684\u6bcf\u4e00\u4e2a\u95ee\u9898\uff0c\u4f46\u9009\u62e9\u4e00\u7cfb\u5217\u597d\u7684\u6a2a\u622a\u9762\u95ee\u9898\u53ef\u4ee5\u5e2e\u52a9\u786e\u4fdd\u60a8\u627e\u5230\u9002\u5408\u60a8\u4e1a\u52a1\u7684\u826f\u597d\u5408\u4f5c\u4f19\u4f34\u3002\u00a0<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5bf9\u4e8e\u5e0c\u671b\u63d0\u9ad8\u4e1a\u7ee9\u5e76\u6709\u6548\u6269\u5927\u89c4\u6a21\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u9009\u62e9\u5408\u9002\u7684\u6570\u5b57\u8425\u9500\u4ee3\u7406\u5408\u4f5c\u4f19\u4f34\u81f3\u5173\u91cd\u8981\u3002\u65e0\u6570\u4ee3\u7406\u673a\u6784\u4e89\u76f8\u5438\u5f15\u5173\u6ce8\uff0c\u8425 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1342","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1342"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1342\/revisions"}],"predecessor-version":[{"id":2966,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1342\/revisions\/2966"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}