{"id":1309,"date":"2025-03-07T09:31:23","date_gmt":"2025-03-07T01:31:23","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1309"},"modified":"2025-03-07T09:34:49","modified_gmt":"2025-03-07T01:34:49","slug":"google-ads-%e9%80%9a%e8%bf%87%e6%96%b0%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac%e6%8e%a8%e5%8a%a8performance-max","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1309","title":{"rendered":"Google Ads \u901a\u8fc7\u65b0\u7684\u884c\u52a8\u53f7\u53ec\u201c\u63a8\u52a8\u201dPerformance Max"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Ads \u5728 Performance Max \u5361\u7247\u4e0a\u5f15\u5165\u4e86\u201c\u6700\u8fd1\u4f7f\u7528\u201d\u53f7\u53ec\u6027\u7528\u8bed\u3002<\/span><\/p>\n<p><span>\u8bbe\u7f6e\u65b0\u7684 Google Ads \u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u60a8\u4f1a\u770b\u5230\u6807\u7b7e\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5176\u4ed6\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u4e2d\u7f3a\u5c11 CTA\uff0c\u8fd9\u4f7f\u5f97 PMax \u5361\u7247\u6bd4\u5176\u4ed6\u5361\u7247\u66f4\u5f15\u4eba\u6ce8\u76ee\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong><span>\u3002\u8425\u9500\u4eba\u5458\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u58f0\u79f0\uff0c\u8c37\u6b4c\u6b63\u5728\u63a8\u52a8\u81ea\u52a8\u5316\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u5e7f\u544a\u63a7\u5236\u6743\u3002\u8be5\u6807\u7b7e\u5728 PMax \u5e7f\u544a\u7cfb\u5217\u5361\u7247\u4e0a\u7684\u72ec\u5bb6\u5b58\u5728\u8868\u660e\uff0c\u641c\u7d22\u5f15\u64ce\u6b63\u5728\u5de7\u5999\u5730\u8bd5\u56fe\u63a8\u5e7f PMax \u800c\u4e0d\u662f\u5176\u4ed6\u7c7b\u578b\u7684\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><strong><span>\u9996\u6b21\u53d1\u73b0\u3002\u65b0\u7684 CTA \u662f\u7531\u9ad8\u7ea7\u7ee9\u6548\u8425\u9500\u7ecf\u7406\u548c Google Ads \u4e13\u5bb6 Thomas Eccel \u9996\u6b21\u53d1\u73b0\u7684\uff0c\u4ed6\u5728<\/span><\/strong><a href=\"https:\/\/twitter.com\/ThomasEccel\/status\/1758864345126076418\"><span>X<\/span><\/a><span>\u4e0a\u5206\u4eab\u4e86\u9884\u89c8\uff1a<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437795 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-610x600.png.webp\" alt=\"Google Performance Max \u6700\u8fd1\u4f7f\u7528\" width=\"610\" height=\"600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-610x600.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-344x338.png.webp 344w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-115x113.png.webp 115w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-768x755.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used.png.webp 1179w\" data-lazy-sizes=\"(max-width: 610px) 100vw, 610px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-610x600.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<p><span>Eccel \u8bc4\u8bba\u9053\uff1a\u201c\u5728\u8bbe\u7f6e\u65b0\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u5728 Performance Max \u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u65c1\u8fb9\u53d1\u73b0\u4e86\u8fd9\u4e2a\u2018\u6700\u8fd1\u4f7f\u7528\u2019CTA\u3002\u8fd9\u8ba9\u6211\u5f88\u5f00\u5fc3\u3002\u201d<\/span><\/p>\n<p><strong><span>\u63a8\u52a8\u81ea\u52a8\u5316\uff1f \u6570\u5b57\u8425\u9500\u987e\u95ee MD Alamin Munsi \u5728<\/span><\/strong><a href=\"https:\/\/twitter.com\/alminislam768\/status\/1759941246179807620\"><span>X<\/span><\/a><span>\u4e0a\u8bc4\u8bba Eccel \u7684\u5e16\u5b50\u65f6\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cPMax \u6846\u5df2\u7ecf\u6bd4\u5176\u4ed6\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u7684\u6846\u5927\u5f97\u591a\uff0c\u800c Google Ads \u73b0\u5728\u901a\u8fc7\u2018\u6700\u8fd1\u4f7f\u7528\u2019\u8fdb\u4e00\u6b65\u6269\u5927\u4e86\u5b83\u7684\u5f71\u54cd\u529b\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>Google \u7684\u8868\u6001\u3002Google<\/span><\/strong><span>\u53d1\u8a00\u4eba\u544a\u8bc9 Search Engine Land\uff0c\u65b0\u7684 CTA \u662f\u4e00\u9879\u5b9e\u9a8c\uff0c\u65e8\u5728\u7b80\u5316\u548c\u6307\u5bfc\u5e7f\u544a\u5546\u5b8c\u6210\u5e7f\u544a\u7cfb\u5217\u9009\u62e9\u8fc7\u7a0b\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76\u3002<\/span><\/strong><span>\u4e86\u89e3 Google \u5bf9<\/span><a href=\"https:\/\/searchengineland.com\/google-exec-advertisers-ai-concerns-437115\" target=\"_blank\" rel=\"noopener\"><span>\u5e7f\u544a\u5546<\/span><\/a><span>\u5bf9\u6570\u5b57\u5e7f\u544a\u81ea\u52a8\u5316\u5feb\u901f\u5d1b\u8d77\u7684\u62c5\u5fe7\u7684\u56de\u5e94\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u5728 Performance Max \u5361\u7247\u4e0a\u5f15\u5165\u4e86\u201c\u6700\u8fd1\u4f7f\u7528\u201d\u53f7\u53ec\u6027\u7528\u8bed\u3002 \u8bbe\u7f6e\u65b0\u7684 Go [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1309","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1309"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1309\/revisions"}],"predecessor-version":[{"id":2950,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1309\/revisions\/2950"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}