{"id":1254,"date":"2025-02-22T05:01:36","date_gmt":"2025-02-21T21:01:36","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1254"},"modified":"2025-02-22T07:52:21","modified_gmt":"2025-02-21T23:52:21","slug":"80-%e7%9a%84%e7%bd%91%e7%ba%a2%e6%9c%aa%e6%8a%ab%e9%9c%b2%e5%b9%bf%e5%91%8a%e5%86%85%e5%ae%b9%ef%bc%8c%e4%bd%bf%e5%93%81%e7%89%8c%e9%9d%a2%e4%b8%b4%e9%a3%8e%e9%99%a9","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1254","title":{"rendered":"80% \u7684\u7f51\u7ea2\u672a\u62ab\u9732\u5e7f\u544a\u5185\u5bb9\uff0c\u4f7f\u54c1\u724c\u9762\u4e34\u98ce\u9669"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6839\u636e\u6b27\u76df\u59d4\u5458\u4f1a\u7684\u65b0\u62a5\u544a\uff0c\u4e94\u5206\u4e4b\u56db\u7684\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u8005\u4e0d\u4f1a\u62ab\u9732\u4ed8\u8d39\u5185\u5bb9\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u5982\u679c\u7f51\u7ea2\u6ca1\u6709\u660e\u786e\u8bf4\u660e\u5e16\u5b50\u662f\u5e7f\u544a\uff0c\u90a3\u4e48\u4ed6\u4eec\u4e0d\u4ec5\u8fdd\u53cd\u4e86\u5e7f\u544a\u51c6\u5219\uff0c\u800c\u4e14\u7f51\u7ea2\u548c\u4ed6\u4eec\u6240\u63a8\u5e7f\u7684\u54c1\u724c\u90fd\u53ef\u80fd<\/span><a href=\"https:\/\/www.asa.org.uk\/static\/dd740667-6fe0-4fa7-80de3e4598417912\/Influencer-Monitoring-Report-March2021.pdf\" target=\"_blank\" rel=\"noopener\"><span>\u8fdd\u6cd5<\/span><\/a><span>\u3002<\/span><\/p>\n<p><strong><span>\u6cd5\u5f8b\u8981\u6c42\u3002<\/span><\/strong><span>\u5728\u6b27\u76df\uff0c\u6d88\u8d39\u8005\u6cd5\u8981\u6c42\u7f51\u7ea2\u5728\u53d1\u5e03\u7684\u5e16\u5b50\u4e2d\u4fdd\u6301\u900f\u660e\u3002\u4ed6\u4eec\u4e0d\u5e94\u63d0\u4f9b\u300a\u4e0d\u6b63\u5f53\u5546\u4e1a\u884c\u4e3a\u6307\u4ee4\u300b\u6240\u6db5\u76d6\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u865a\u5047\u6216\u8bef\u5bfc\u6027\u4fe1\u606f\u3002\u5982\u679c\u7f51\u7ea2\u901a\u8fc7\u5728\u5e16\u5b50\u4e2d\u5ba3\u4f20\u67d0\u4e2a\u54c1\u724c\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6765\u8d5a\u94b1\u6216\u83b7\u5f97\u5229\u76ca\uff0c\u4ed6\u4eec\u5fc5\u987b\u5c06\u5176\u62ab\u9732\u4e3a\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u9500\u552e\u81ea\u6709\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7f51\u7ea2\u4e5f\u627f\u62c5\u4e0e\u7f51\u5e97\u76f8\u540c\u7684\u6cd5\u5f8b\u8d23\u4efb\u3002\u5176\u4e2d\u5305\u62ec\u6839\u636e\u300a\u6d88\u8d39\u8005\u6743\u5229\u6307\u4ee4\u300b\u7684\u89c4\u5b9a\uff0c\u5411\u6d88\u8d39\u8005\u63d0\u4f9b\u5fc5\u8981\u7684\u6cd5\u5f8b\u4fdd\u969c\u548c\u9000\u8d27\u6743\u3002<\/span><\/p>\n<p><strong><span>\u62a5\u544a\u79f0\uff0c<\/span><\/strong><span>\u6b27\u76df\u59d4\u5458\u4f1a\u5206\u6790\u200b\u200b\u4e86 576 \u4f4d\u7f51\u7ea2\u5728\u672a\u6307\u5b9a\u7684\u4e3b\u8981\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u5e16\u5b50\u3002\u62a5\u544a\u5f97\u51fa\u4e86\u4ee5\u4e0b\u53d1\u73b0\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u6240\u6709\u5f71\u54cd\u8005\u4e2d\uff0c97\uff05\u7684\u4eba\u5206\u4eab\u7684\u5e16\u5b50\u5305\u542b\u5546\u4e1a\u5185\u5bb9\uff0c\u4f46\u53ea\u670920\uff05\u7684\u4eba\u59cb\u7ec8\u8868\u660e\u8fd9\u4e9b\u5185\u5bb9\u5b9e\u9645\u4e0a\u662f\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>30% \u7684\u5f71\u54cd\u8005\u672a\u5728\u5176\u5e16\u5b50\u4e2d\u5305\u542b\u4efb\u4f55\u516c\u53f8\u8be6\u7ec6\u4fe1\u606f\uff0c\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3001\u516c\u53f8\u540d\u79f0\u3001\u90ae\u653f\u5730\u5740\u6216\u6ce8\u518c\u53f7\u3002<\/span><\/li>\n<li><span>38% \u7684\u7f51\u7ea2\u6ca1\u6709\u4f7f\u7528\u7528\u4e8e\u62ab\u9732\u5546\u4e1a\u5185\u5bb9\u7684\u5e73\u53f0\u6807\u7b7e\uff0c\u4f8b\u5982 Instagram \u4e0a\u7684\u201c\u4ed8\u8d39\u5408\u4f5c\u4f19\u4f34\u201d\u5207\u6362\u6309\u94ae\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u9009\u62e9\u4e86\u5176\u4ed6\u672f\u8bed\uff0c\u4f8b\u5982\u201c\u5408\u4f5c\u201d\uff0816%\uff09\u3001\u201c\u4f19\u4f34\u5173\u7cfb\u201d\uff0815%\uff09\uff0c\u6216\u4ee5\u901a\u7528\u65b9\u5f0f\u5411\u5408\u4f5c\u54c1\u724c\u8868\u8fbe\u8c22\u610f\uff0811%\uff09\u3002<\/span><\/li>\n<li><span>40% \u7684\u7f51\u7ea2\u786e\u4fdd\u5728\u6574\u4e2a\u5546\u4e1a\u4ea4\u6d41\u8fc7\u7a0b\u4e2d\u59cb\u7ec8\u663e\u793a\u62ab\u9732\u4fe1\u606f\u3002\u6b64\u5916\uff0c34% \u7684\u7f51\u7ea2\u4e2a\u4eba\u8d44\u6599\u4f1a\u7acb\u5373\u663e\u793a\u62ab\u9732\u4fe1\u606f\uff0c\u800c\u65e0\u9700\u989d\u5916\u6b65\u9aa4\uff0c\u4f8b\u5982\u70b9\u51fb\u201c\u9605\u8bfb\u66f4\u591a\u201d\u6216\u5411\u4e0b\u6eda\u52a8\u3002<\/span><\/li>\n<li><span>\u5728\u63a5\u53d7\u8c03\u67e5\u7684\u7f51\u7ea2\u4e2d\uff0c40% \u7684\u4eba\u63a8\u5e7f\u81ea\u5df1\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u6216\u54c1\u724c\u3002\u5728\u8fd9\u7fa4\u7f51\u7ea2\u4e2d\uff0c60% \u7684\u4eba\u4ece\u672a\u6216\u4ece\u672a\u900f\u9732\u8fc7\u4ed6\u4eec\u7684\u5185\u5bb9\u662f\u5e7f\u544a\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6b27\u76df\u59d4\u5458\u4f1a\u7684\u8a00\u8bba<\/span><\/strong><span>\u3002\u6b27\u76df\u59d4\u5458\u4f1a\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6b27\u76df\u6d88\u8d39\u8005\u6cd5\u89c4\u5b9a\uff0c\u5546\u4e1a\u6c9f\u901a\u5fc5\u987b\u900f\u660e\u3002\u7f51\u7ea2\u5728\u81ea\u5df1\u7684\u5e16\u5b50\u4e2d\u4e0d\u5f97\u4f7f\u7528\u865a\u5047\u6216\u4e0d\u5b9e\u4fe1\u606f\u8bef\u5bfc\u6d88\u8d39\u8005\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u4fe1\u606f\u4e0e\u300a\u4e0d\u6b63\u5f53\u5546\u4e1a\u884c\u4e3a\u6307\u4ee4\u300b\u6240\u5ba3\u4f20\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u76f8\u62b5\u89e6\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4efb\u4f55\u5728\u5e16\u5b50\u4e2d\u63a8\u5e7f\u54c1\u724c\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u4e3a\u54c1\u724c\u5e26\u6765\u7f51\u7ea2\u6536\u5165\u6216\u5176\u4ed6\u7c7b\u578b\u5229\u76ca\u7684\u884c\u4e3a\u90fd\u5fc5\u987b\u62ab\u9732\u4e3a\u5e7f\u544a\u6d3b\u52a8\u3002<\/span><\/li>\n<li><span>\u201c\u6b64\u5916\uff0c\u4e3a\u81ea\u5df1\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7f51\u7ea2\u4e0e\u7f51\u5e97\u627f\u62c5\u7740\u76f8\u540c\u7684\u6cd5\u5f8b\u4e49\u52a1\uff0c\u4f8b\u5982\u6309\u7167\u300a\u6d88\u8d39\u8005\u6743\u5229\u6307\u4ee4\u300b\u7684\u8981\u6c42\u5411\u6d88\u8d39\u8005\u63d0\u4f9b\u6cd5\u5f8b\u4fdd\u969c\u6216\u9000\u8d27\u6743\u3002<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76<\/span><\/strong><span>\u3002\u8bf7\u9605\u8bfb\u6b27\u76df\u59d4\u5458\u4f1a\u7684\u5b8c\u6574<\/span><a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_24_708\"><span>\u62a5\u544a\u4ee5\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6839\u636e\u6b27\u76df\u59d4\u5458\u4f1a\u7684\u65b0\u62a5\u544a\uff0c\u4e94\u5206\u4e4b\u56db\u7684\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u8005\u4e0d\u4f1a\u62ab\u9732\u4ed8\u8d39\u5185\u5bb9\u3002 \u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002\u5982\u679c\u7f51\u7ea2\u6ca1\u6709\u660e\u786e\u8bf4\u660e\u5e16\u5b50\u662f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1254","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1254"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":2924,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1254\/revisions\/2924"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}