{"id":1219,"date":"2025-02-13T08:44:55","date_gmt":"2025-02-13T00:44:55","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1219"},"modified":"2025-02-13T08:59:49","modified_gmt":"2025-02-13T00:59:49","slug":"%e5%a2%9e%e5%8a%a0-b2b-%e4%bb%98%e8%b4%b9%e5%aa%92%e4%bd%93%e6%8a%95%e8%b5%84%e5%89%8d%e9%9c%80%e8%a7%a3%e5%86%b3%e7%9a%84-6-%e4%b8%aa%e9%97%ae%e9%a2%98","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1219","title":{"rendered":"\u589e\u52a0 B2B \u4ed8\u8d39\u5a92\u4f53\u6295\u8d44\u524d\u9700\u89e3\u51b3\u7684 6 \u4e2a\u95ee\u9898"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5927\u591a\u6570 B2B \u8425\u9500\u4eba\u5458\uff0c\u65e0\u8bba\u54c1\u724c\u6216\u4ee3\u7406\u7ecf\u9a8c\u5982\u4f55\uff0c\u90fd\u53ef\u80fd\u9762\u4e34\u8fd9\u79cd\u60c5\u51b5\uff1a\u8d1f\u8d23\u9884\u7b97\u7684\u8425\u9500\u4eba\u5458\u575a\u6301\u6295\u8d44<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u6d3b\u52a8\uff0c\u5c3d\u7ba1\u660e\u663e\u7684\u95ee\u9898\u4f1a\u963b\u788d\u5176\u6709\u6548\u6027\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u4e4b\u524d\u66fe\u4e0e\u4e00\u4e9b\u5ba2\u6237\u5408\u4f5c\u8fc7\uff0c\u5c1d\u8bd5\u5728\u7ba1\u7406\u4ed8\u8d39\u5a92\u4f53\u7684\u540c\u65f6\u89e3\u51b3\u95ee\u9898\u2014\u2014\u5c31\u50cf\u4e00\u8fb9\u9a7e\u9a76\u98de\u673a\u4e00\u8fb9\u5efa\u9020\u98de\u673a\u4e00\u6837\u3002\u7136\u800c\uff0c\u8fd9\u79cd\u65b9\u6cd5\u5f88\u5c11\u6210\u529f\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u5ba2\u6237\u672a\u80fd\u8ba4\u8bc6\u5230<\/span><a href=\"https:\/\/searchengineland.com\/paid-media-success-checklist-2024-436579\"><span>\u4ed8\u8d39\u5a92\u4f53<\/span><\/a><span>\u7684\u4ef7\u503c\uff0c\u5bfc\u81f4\u9884\u7b97\u524a\u51cf\uff0c\u8fd9\u662f\u53ef\u4ee5\u9884\u89c1\u7684\u7ed3\u679c\u3002<\/span><\/p>\n<p><span>\u5982\u4eca\uff0c\u6211\u4eec\u575a\u51b3\u8981\u6c42\u5ba2\u6237\u9996\u5148\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\uff0c\u6216\u8005\u5728\u6211\u4eec\u5f00\u5c55\u4efb\u4f55\u5a92\u4f53\u6d3b\u52a8\u4e4b\u524d\u4e0e\u4ed6\u4eec\u5408\u4f5c\u5efa\u7acb\u66f4\u597d\u7684\u57fa\u7840\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u65e9\u671f\u54c1\u724c\u5728\u5a92\u4f53\u4e0a\u6295\u5165\u8d44\u91d1\u4e4b\u524d\u5fc5\u987b\u89e3\u51b3\u7684\u5e38\u89c1\u95ee\u9898\u3002 \u5176\u4e2d\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>CRM \u8bbe\u7f6e\u3002<\/span><\/li>\n<li><span>\u5f15\u9886\u540e\u7eed\u7b56\u7565\u3002<\/span><\/li>\n<li><span>\u79fb\u52a8\u7f51\u7ad9\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u4e0e\u767b\u9646\u9875\u9762\u7684\u5bf9\u9f50\u3002<\/span><\/li>\n<li><span>\u89c2\u4f17\u7406\u89e3\u3002<\/span><\/li>\n<li><span>\u7ee9\u6548\u671f\u671b\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-1-crm-setup\" class=\"wp-block-heading\"><span>1. CRM \u8bbe\u7f6e<\/span><\/h2>\n<p><span>CRM \u8bbe\u7f6e\u7684\u6700\u5e38\u89c1\u95ee\u9898\u6d89\u53ca\u8ddf\u8e2a\u4ee5\u53ca\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u548c\u8fdb\u5c55\u3002<\/span><\/p>\n<p><span>\u5728\u8ddf\u8e2a\u65b9\u9762\uff0c\u5ba2\u6237\u901a\u5e38\u7f3a\u5c11\u5b57\u6bb5\u4f20\u9012\u6b63\u786e\u4fe1\u606f\u7684\u57fa\u672c\u4fe1\u606f\uff08\u6d3b\u52a8\u3001\u6765\u6e90\u3001\u5a92\u4ecb\u3001\u70b9\u51fb ID \u7b49\uff09\u3002\u5982\u679c\u8fd9\u4e9b\u8bbe\u7f6e\u4e0d\u6b63\u786e\uff0c\u6211\u4eec\u5c31\u65e0\u6cd5\u83b7\u53d6\u6570\u636e\uff0c\u8fd9\u610f\u5473\u7740\u6211\u4eec\u65e0\u6cd5\u8fdb\u5165\u540e\u7aef\u5e76\u5f04\u6e05\u695a\u6211\u4eec\u7684\u52aa\u529b\u5982\u4f55\u63a8\u52a8\u4e1a\u52a1\u53d1\u5c55\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u53ef\u4ee5\u5728\u6bcf\u4e2a\u5e73\u53f0\u7684 UI \u4e2d\u770b\u5230\u8f6c\u5316\u6570\u636e\u3002\u4f46\u662f\uff0c\u5982\u679c\u4e0d\u4e86\u89e3\u54ea\u4e9b\u6d3b\u52a8\u63a8\u52a8\u4e86\u6e20\u9053\u4e0b\u7aef\u7684\u7ed3\u679c\uff08\u5982\u673a\u4f1a\u6216\u6536\u5165\uff0c\u751a\u81f3\u662f MQL\uff09\uff0c\u6211\u4eec\u51e0\u4e4e\u4e0d\u53ef\u80fd\u4f18\u5316\u5ba2\u6237\u7684\u9884\u7b97\u3002<\/span><\/p>\n<p><span>\u8bf4\u5230\u540e\u7aef\u6570\u636e\uff0c\u5ba2\u6237\u9700\u8981\u6709\u4e00\u79cd\u65b9\u6cd5\u6765\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8bc4\u5206\u548c\/\u6216\u8ddf\u8e2a\u4ed6\u4eec\u5728\u6e20\u9053\u4e2d\u7684\u8fdb\u5c55\uff0c\u4ee5\u4fbf\u6211\u4eec\u4e86\u89e3\u54ea\u4e9b\u65b9\u6cd5\u771f\u6b63\u6709\u6548\u3002\u5982\u679c\u6ca1\u6709\u8fd9\u4e9b\u6570\u636e\uff0c\u6211\u4eec\u53ea\u80fd\u4e86\u89e3\u6211\u4eec\u5438\u5f15\u4e86\u591a\u5c11\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd9\u610f\u5473\u7740\u54c1\u724c\u53ef\u80fd\u4f1a\u4e0d\u65ad\u5411\u5783\u573e\u6f5c\u5728\u5ba2\u6237\u6295\u5165\u8d44\u91d1\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u65e0\u6cd5\u901a\u8fc7 CRM \u81ea\u4fe1\u5730\u4e86\u89e3\u60a8\u7684\u6700\u4f73\u6f5c\u5728\u5ba2\u6237\u548c\u673a\u4f1a\u6765\u81ea\u4f55\u5904\uff0c\u5219\u60a8\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\u5f00\u5c55\u4ed8\u8d39\u6d3b\u52a8\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/2024-b2b-trends-marketing-success-435121\"><strong><em><span>2024 \u5e74 B2B \u8d8b\u52bf\uff1a\u8425\u9500\u6210\u529f\u7684 6 \u4e2a\u5173\u952e\u9886\u57df<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-2-lead-follow-up-strategies\" class=\"wp-block-heading\"><span>2. \u5f15\u9886\u540e\u7eed\u7b56\u7565<\/span><\/h2>\n<p><span>\u5047\u8bbe\u60a8\u542f\u52a8\u5a92\u4f53\u6d3b\u52a8\uff0c\u5e76\u5728\u76ee\u6807\u53d7\u4f17\u4e2d\u76f4\u63a5\u5438\u5f15\u5927\u91cf\u6f5c\u5728\u5ba2\u6237\u3002\u592a\u597d\u4e86\uff01\u60a8\u63a5\u4e0b\u6765\u8981\u91c7\u53d6\u54ea\u4e9b\u6b65\u9aa4\u6765\u5438\u5f15\u548c\u5f15\u5bfc\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u5b8c\u6210\u8d2d\u4e70\u8fc7\u7a0b\uff1f<\/span><\/p>\n<p><span>\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u4f60\u5e94\u8be5\u6839\u636e\u610f\u56fe\u7a0b\u5ea6\u8bbe\u7f6e\u89e6\u53d1\u6761\u4ef6\uff0c\u4ece\u800c\u5b8c\u6210\u5916\u5c55\u548c\u7535\u5b50\u90ae\u4ef6\u57f9\u517b\u6d41\u7a0b\u3002\u4f46\u6839\u636e<\/span><a href=\"https:\/\/www.chilipiper.com\/post\/b2b-buying-journey-report\" target=\"_blank\" rel=\"noopener\"><span>2023 \u5e74 ChiliPiper \u62a5\u544a<\/span><\/a><span>\uff0c\u9876\u7ea7 SaaS \u516c\u53f8\u5e73\u5747\u9700\u8981\u4e24\u5929\u65f6\u95f4\u624d\u80fd\u56de\u590d\u8bf7\u6c42\u6f14\u793a\u7684\u7528\u6237\u3002\u5bf9\u4e8e B2B \u6765\u8bf4\uff0c\u8fd9\u5927\u6982\u5c31\u662f\u6700\u9ad8\u610f\u56fe\u4e86\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u65e0\u6cd5\u89e3\u91ca\u5f53\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u5728\u6e20\u9053\u7684\u6bcf\u4e2a\u9636\u6bb5\u8fdb\u5165\u60a8\u7684 CRM \u65f6\u4f1a\u53d1\u751f\u4ec0\u4e48\uff0c\u90a3\u4e48\u8fd9\u8db3\u4ee5\u6210\u4e3a\u4e0d\u82b1\u94b1\u8d2d\u4e70\u6f5c\u5728\u5ba2\u6237\u7684\u7406\u7531\u3002\u6700\u7cdf\u7cd5\u7684\u60c5\u51b5\u662f\uff1a\u60a8\u82b1\u94b1\uff0c\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u800c\u6f5c\u5728\u5ba2\u6237\u5374\u88ab\u5ffd\u89c6\u5e76\u653e\u5f03\u60a8\u7684\u516c\u53f8\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u82b1\u94b1\u5374\u635f\u5bb3\u4e86\u60a8\u7684\u58f0\u8a89\u3002<\/span><\/p>\n<h2 id=\"h-3-mobile-website-ux\" class=\"wp-block-heading\"><span>3. \u79fb\u52a8\u7f51\u7ad9\u7528\u6237\u4f53\u9a8c<\/span><\/h2>\n<p><span>\u4f18\u5316\u79fb\u52a8\u7740\u9646\u9875\u4ee5\u5b9e\u73b0\u8f6c\u5316\u5bf9\u4e8e\u5145\u5206\u5229\u7528\u4ed8\u8d39\u5a92\u4f53\u81f3\u5173\u91cd\u8981\u3002\u4f18\u5316\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u7b49\u57fa\u672c\u64cd\u4f5c\u662f\u5fc5\u5907\u6761\u4ef6\uff0c\u4f46\u6211\u4eec\u4ecd\u7136\u770b\u5230\u54c1\u724c\u7684\u7528\u6237\u4f53\u9a8c\u4ee4\u4eba\u6cae\u4e27\uff0c\u5bfc\u81f4\u7528\u6237\u4ece\u6700\u4e00\u81f4\u3001\u610f\u56fe\u6700\u9ad8\u7684\u67e5\u8be2\u4e2d\u8df3\u51fa\u3002<\/span><\/p>\n<p><span>\u5728\u5f00\u5c55\u4efb\u4f55\u6d3b\u52a8\u4e4b\u524d\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u79fb\u52a8\u7528\u6237\u5728\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u65f6\u80fd\u591f\u83b7\u5f97\u826f\u597d\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u6211\u4eec\u4ecd\u7136\u770b\u5230\u4e00\u4e9b\u54c1\u724c\u5411\u6211\u4eec\u63d0\u4f9b\u79fb\u52a8\u767b\u9646\u9875\u9762 (LP)\uff0c\u8fd9\u4e9b\u9875\u9762\u5411\u7528\u6237\u63d0\u4f9b\u8868\u5355\uff0c\u4f46\u6ca1\u6709\u5728\u9996\u5c4f\u4e0a\u65b9\u89e3\u91ca\u5176\u597d\u5904\u6216\u540e\u7eed\u6b65\u9aa4\uff0c\u65e0\u8bba\u67e5\u8be2\/\u5e7f\u544a\/LP \u7684\u7ed3\u5408\u6709\u591a\u7d27\u5bc6\uff0c\u8fd9\u90fd\u4f1a\u59a8\u788d\u4ed8\u8d39\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/high-converting-ppc-landing-page-tips-395393\"><span>\u521b\u5efa\u9ad8\u8f6c\u6362\u7387 PPC \u76ee\u6807\u7f51\u9875\u7684 5 \u4e2a\u6280\u5de7<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-4-ad-to-landing-page-alignment\" class=\"wp-block-heading\"><span>4. \u5e7f\u544a\u4e0e\u76ee\u6807\u7f51\u9875\u7684\u5bf9\u9f50<\/span><\/h2>\n<p><span>\u8bf4\u5230\u5e7f\u544a\u4e0e LP \u7684\u5bf9\u9f50\uff0c\u8bf7\u8fdb\u884c\u4e00\u4e9b\u57fa\u672c\u68c0\u67e5\u4ee5\u786e\u4fdd\u6d41\u7a0b\u6ca1\u6709\u5931\u8861\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u7684\u5e7f\u544a\u53f7\u53ec\u6027\u7528\u8bed (CTA) \u548c\u60a8\u7684\u7740\u9646\u9875 CTA \u5fc5\u987b\u76f8\u540c\uff08\u6216\u81f3\u5c11\u6781\u5176\u76f8\u4f3c\uff09\u3002\u00a0<\/span><\/li>\n<li><span>\u4f53\u9a8c\u5e94\u8be5\u7b26\u5408\u60a8\u4e3a\u7528\u6237\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u65f6\u8bbe\u5b9a\u7684\u671f\u671b\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u66f4\u597d\u7684\u505a\u6cd5\u662f\uff0c\u786e\u4fdd\u5173\u952e\u5b57\u610f\u56fe\u548c\u76ee\u6807\u7f51\u9875\u4fdd\u6301\u4e00\u81f4\u3002\u4f8b\u5982\uff0c\u5982\u679c\u5173\u952e\u5b57\u66f4\u63a5\u8fd1\u6f0f\u6597\u9876\u7aef\uff0c\u90a3\u4e48\u4e3b\u9875\u6216\u670d\u52a1\u9875\u9762\u53ef\u80fd\u5c31\u6ca1\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u6bd4\u8f83\u6216\u7ade\u4e89\u5bf9\u624b\u5220\u9664\u5173\u952e\u8bcd\u5e94\u8be5\u8f6c\u5230\u89e3\u91ca\u60a8\u7684\u5dee\u5f02\u5316\u56e0\u7d20\u7684\u9875\u9762\u6216\u663e\u793a\u6bd4\u8f83\u56fe\u8868\u7684\u9875\u9762\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u7684\u53e6\u4e00\u4e2a\u5efa\u8bae\u662f\u786e\u4fdd\u60a8\u7684 CTA \u4e0e\u5173\u952e\u5b57\u610f\u56fe\u4fdd\u6301\u4e00\u81f4\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u5bf9\u6559\u80b2\u5173\u952e\u5b57\u8fdb\u884c\u7ade\u4ef7\uff08\u4f8b\u5982\uff0c\u201c\u6211\u5982\u4f55\u2026\u2026\uff1f\u201d\uff09\uff0c\u8bf7\u5c1d\u8bd5\u8981\u6c42\u7528\u6237\u8ba2\u9605\u535a\u5ba2\u6216\u65b0\u95fb\u901a\u8baf\u4f5c\u4e3a\u8d77\u70b9\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u6355\u83b7\u4ed6\u4eec\u7684\u6570\u636e\u4ee5\u8fdb\u884c\u57f9\u80b2\u3002<\/span><\/p>\n<h2 id=\"h-5-audience-understanding\" class=\"wp-block-heading\"><span>5. \u4e86\u89e3\u89c2\u4f17<\/span><\/h2>\n<p><span>\u8ba9\u6211\u4eec\u770b\u770b\u4f60\u662f\u5426\u80fd\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8c01\u4ece\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u53d7\u76ca\u6700\u591a\uff1f<\/span><\/li>\n<li><span>\u60a8\u4e3a\u89c2\u4f17\u89e3\u51b3\u4e86\u4ec0\u4e48\u95ee\u9898\u6216\u6311\u6218\uff1f<\/span><\/li>\n<li><span>\u4ed6\u4eec\u662f\u5426\u610f\u8bc6\u5230\u81ea\u5df1\u5b58\u5728\u8fd9\u4e2a\u95ee\u9898\uff1f<\/span><\/li>\n<\/ul>\n<p><span>\u5927\u591a\u6570\u54c1\u724c\u53ef\u4ee5\u56de\u7b54\u7b2c\u4e8c\u4e2a\u95ee\u9898\uff0c\u4f46\u7b2c\u4e00\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u53ef\u80fd\u6bd4\u8f83\u6a21\u7cca\uff0c\u800c\u7b2c\u4e09\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u5219\u96be\u4ee5\u786e\u5b9a\u3002\u00a0<\/span><\/p>\n<p><span>\u65e0\u6cd5\u56de\u7b54\u6240\u6709\u95ee\u9898\uff1f\u8fd9\u4f1a\u59a8\u788d\u60a8\u5b9a\u4f4d\u7684\u6548\u7387\uff0c\u5e76\u4e14\u60a8\u53ef\u80fd\u6ca1\u6709\u610f\u8bc6\u5230\uff0c\u5728\u4f9d\u9760\u641c\u7d22\u6765\u5c1d\u8bd5\u6355\u6349\u4e0d\u5b58\u5728\u7684\u610f\u56fe\u4e4b\u524d\uff0c\u60a8\u5fc5\u987b\u5efa\u7acb\u77e5\u540d\u5ea6\uff08\u4f8b\u5982\uff0c\u5728 Meta \u6216 LinkedIn \u6216 Google Display Network \u4e0a\uff09\u3002<\/span><\/p>\n<h2 id=\"h-6-performance-expectations\" class=\"wp-block-heading\"><span>6. \u7ee9\u6548\u671f\u671b<\/span><\/h2>\n<p><span>\u5982\u679c\u60a8\u9700\u8981\u5728\u672a\u6765\u4e00\u4e24\u5468\u5185\u589e\u52a0\u6536\u5165\uff0c\u90a3\u4e48\u4ec5\u901a\u8fc7\u542f\u52a8 B2B \u4ed8\u8d39\u5a92\u4f53\u6d3b\u52a8\u662f\u65e0\u6cd5\u5b9e\u73b0\u7684\u3002\u65e0\u8bba\u60a8\u662f\u5728\u8bbe\u5b9a\u671f\u671b\u8fd8\u662f\u5728\u5f04\u6e05\u695a\u5982\u4f55\u4e0e\u4e0a\u7ea7\u6c9f\u901a\uff0c\u60a8\u90fd\u9700\u8981\u4e86\u89e3\uff0c\u8fd9\u9700\u8981\u65f6\u95f4\u6765\u5b9e\u73b0\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u65b0\u7684\u6d3b\u52a8\uff0c\u60a8\u9700\u8981\u65f6\u95f4\u6765\u5206\u6790\u53d7\u4f17\u7684\u53cd\u5e94\u662f\u5426\u826f\u597d\u4ee5\u53ca\u4ea7\u54c1\u662f\u5426\u9002\u5408\u5e02\u573a\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u5bf9\u4e8e\u4efb\u4f55\u4f7f\u7528\u673a\u5668\u5b66\u4e60\uff08\u4f8b\u5982<\/span><a href=\"https:\/\/searchengineland.com\/linkedin-ads-2023-trends-gaps-435590\"><span>LinkedIn<\/span><\/a><span>\u3001Google \u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-performance-max-431821\"><span>Performance Max<\/span><\/a><span>\u3001Meta \u7684<\/span><a href=\"https:\/\/searchengineland.com\/testing-meta-ai-powered-advantage-targeting-432797\"><span>Advantage+ \u5e7f\u544a\u7cfb\u5217<\/span><\/a><span>\uff09\u6765\u5e2e\u52a9\u5b9a\u4f4d\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u60a8\u90fd\u9700\u8981\u5411\u7b97\u6cd5\u63d0\u4f9b\u8db3\u591f\u7684\u6570\u636e\u91cf\uff08\u6700\u597d\u8fd8\u6709\u79bb\u7ebf\u8f6c\u5316\u8ddf\u8e2a\u6570\u636e\uff09\u4ee5\u5e2e\u52a9\u5176\u8fdb\u884c\u4f18\u5316\u3002<\/span><\/p>\n<p><span>\u518d\u52a0\u4e0a B2B \u7684\u6f2b\u957f\u9500\u552e\u5468\u671f\uff08\u5f88\u5c11\u4f1a\u51fa\u73b0\u70b9\u51fb\u76f4\u63a5\u5bfc\u81f4\u6210\u4ea4\u7684\u60c5\u51b5\uff09\uff0c\u60a8\u9700\u8981\u53ca\u65f6\u5f00\u5c55\u4efb\u4f55\u65b0\u7684\u6d3b\u52a8\u624d\u80fd\u4ee5\u6536\u5165\u7684\u5f62\u5f0f\u7ed3\u51fa\u7855\u679c\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/ppc-projections-guide-431506\"><span>\u6709\u6548 PPC \u9884\u6d4b\u6307\u5357<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-essentials-for-high-performing-b2b-paid-media-campaigns\" class=\"wp-block-heading\"><span>\u9ad8\u6548 B2B \u4ed8\u8d39\u5a92\u4f53\u8425\u9500\u6d3b\u52a8\u7684\u8981\u70b9<\/span><\/h2>\n<p><span>\u5982\u679c\u60a8\u53ef\u4ee5\u81ea\u4fe1\u5730\u8bf4\u4ee5\u4e0a\u90fd\u4e0d\u662f\u95ee\u9898\uff0c\u90a3\u4e48\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u6d4b\u8bd5\u4ed8\u8d39\u5e7f\u544a\u6d3b\u52a8\u4e86\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u5982\u6b64\uff0c\u5373\u4f7f\u662f\u6210\u719f\u7684\u516c\u53f8\u4e5f\u53ef\u4ee5\u4f7f\u7528\u63d0\u9192\u6765\u5bf9\u4e0a\u8ff0\u4e3e\u63aa\u8fdb\u884c\u4e00\u4e9b\u5408\u7406\u6027\u68c0\u67e5\u548c\u66f4\u65b0\u3002\u65e0\u8bba\u54ea\u79cd\u65b9\u5f0f\uff0c\u5bf9\u57fa\u672c\u9762\u8fdb\u884c\u4e00\u4e9b\u8c03\u6574\u90fd\u5c06\u5927\u5927\u63d0\u9ad8\u540e\u7eed\u5a92\u4f53\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5927\u591a\u6570 B2B \u8425\u9500\u4eba\u5458\uff0c\u65e0\u8bba\u54c1\u724c\u6216\u4ee3\u7406\u7ecf\u9a8c\u5982\u4f55\uff0c\u90fd\u53ef\u80fd\u9762\u4e34\u8fd9\u79cd\u60c5\u51b5\uff1a\u8d1f\u8d23\u9884\u7b97\u7684\u8425\u9500\u4eba\u5458\u575a\u6301\u6295\u8d44PPC\u6d3b\u52a8\uff0c\u5c3d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1219","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1219"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1219\/revisions"}],"predecessor-version":[{"id":2909,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1219\/revisions\/2909"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}