{"id":1213,"date":"2025-02-12T02:54:39","date_gmt":"2025-02-11T18:54:39","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1213"},"modified":"2025-02-12T06:20:35","modified_gmt":"2025-02-11T22:20:35","slug":"%e5%88%a9%e7%94%a8%e4%bb%98%e8%b4%b9%e5%aa%92%e4%bd%93%e6%8e%a8%e5%8a%a8%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e5%bc%80%e5%8f%91%ef%bc%9a%e6%9c%80%e6%96%b0%e5%8a%a8%e6%80%81%e5%92%8c%e4%b8%8b%e4%b8%80","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1213","title":{"rendered":"\u5229\u7528\u4ed8\u8d39\u5a92\u4f53\u63a8\u52a8\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\uff1a\u6700\u65b0\u52a8\u6001\u548c\u4e0b\u4e00\u6b65\u8ba1\u5212"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u4e0d\u4ec5\u4ec5\u610f\u5473\u7740\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff1b\u5b83\u8fd8\u610f\u5473\u7740\u7528\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u586b\u5145\u60a8\u7684\u6e20\u9053\u3002<\/span><\/p>\n<p><span>\u5b9e\u73b0\u6b64\u76ee\u6807\u7684\u5173\u952e\u5728\u4e8e\u4e3a\u60a8\u9009\u62e9\u7684\u5e73\u53f0\u63d0\u4f9b\u6b63\u786e\u7684\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba\u60a8\u4f7f\u7528\u7684\u662f LinkedIn Ads\u3001Google Ads \u8fd8\u662f Microsoft Ads\uff0cCypress North \u7684\u6570\u5b57\u8425\u9500\u7ecf\u7406 Nicole Waddington \u90fd\u5728 SMX Next \u4e0a\u63d0\u4f9b\u4e86\u6709\u5173\u4f18\u5316\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6d3b\u52a8\u4ee5\u83b7\u5f97\u6700\u4f73\u6548\u679c\u7684\u5b9d\u8d35\u5efa\u8bae\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u5979\u5206\u4eab\u7684\u89c1\u89e3\u7684\u6458\u8981\u3002<\/span><\/p>\n<h2 id=\"h-what-is-lead-generation\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\uff1f<\/span><\/h2>\n<p><span>\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u662f\u5bfb\u627e\u548c\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u7684\u8fc7\u7a0b\u3002\u5b9e\u73b0\u6b64\u76ee\u6807\u6240\u91c7\u7528\u7684\u7b56\u7565\u53ef\u80fd\u56e0\u76ee\u6807\u5ba2\u6237\u3001\u516c\u53f8\u548c\u884c\u4e1a\u800c\u5f02\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u65e0\u8bba\u4f60\u4ece\u4e8b\u4ec0\u4e48\u884c\u4e1a\u3001\u5728\u4f55\u5904\u6295\u653e\u5e7f\u544a\uff0c\u6c83\u4e01\u987f\u8868\u793a\uff0c\u6709\u4e09\u4e2a\u5173\u952e\u8981\u7d20\u53ef\u4ee5\u786e\u4fdd\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u6210\u529f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4e00\u4e2a\u6709\u5438\u5f15\u529b\u7684\u63d0\u8bae\u3002<\/span><\/strong><span>\u4f60\u9700\u8981\u4e00\u4e9b\u80fd\u591f\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u7684\u4e1c\u897f\uff0c\u8ba9\u4ed6\u4eec\u613f\u610f\u5411\u4f60\u63d0\u4f9b\u4ed6\u4eec\u7684\u4fe1\u606f\u3002<\/span><\/li>\n<li><strong><span>CRM \u8bbf\u95ee\u3002<\/span><\/strong><span>\u8fd9\u662f\u4e86\u89e3\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u662f\u5426\u6b63\u5728\u63a8\u52a8\u9ad8\u8d28\u91cf\u8f6c\u5316\u7684\u201c\u5173\u952e\u201d\u3002<\/span><\/li>\n<li><strong><span>\u8f6c\u5316\u8ddf\u8e2a\u3002<\/span><\/strong><span>\u8fd9\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u6f5c\u5728\u5ba2\u6237\u8eab\u4e0a\u3002\u8fd9\u4f1a\u7ee7\u7eed\u8ffd\u8e2a\u6574\u4e2a\u6f0f\u6597\uff0c\u56e0\u4e3a\u60a8\u9700\u8981\u80fd\u591f\u5c06\u6536\u5165\u5f52\u56e0\u4e8e\u60a8\u8fd0\u884c\u7684\u4efb\u4f55\u4ed8\u8d39\u5e7f\u544a\u6d3b\u52a8\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u201c\u5982\u679c\u4f60\u6ca1\u6709\u8fd9\u4e09\u6837\u4e1c\u897f\uff0c\u4f60\u6700\u597d\u8fd8\u662f\u5fd8\u6389\u5b83\u5427\uff0c\u201d\u6c83\u4e01\u987f\u8bf4\u3002<\/span><\/p>\n<h2 id=\"h-linkedin-ads\" class=\"wp-block-heading\"><span>LinkedIn \u5e7f\u544a<\/span><\/h2>\n<p><span>\u6c83\u4e01\u987f\u8868\u793a\uff0c\u5c3d\u7ba1<\/span><a href=\"https:\/\/searchengineland.com\/linkedin-ads-2023-trends-gaps-435590\" target=\"_blank\" rel=\"noopener\"><span>LinkedIn \u5e7f\u544a<\/span><\/a><span>\u53ef\u80fd\u4ee5\u4ef7\u683c\u6602\u8d35\u800c\u95fb\u540d\uff0c\u4f46\u8be5\u5e73\u53f0\u5df2\u8bc1\u660e\u5176\u4ef7\u503c\uff0c\u6210\u4e3a\u5438\u5f15\u9ad8\u4ef7\u503c\u6f5c\u5728\u5ba2\u6237\u7684\u6709\u529b\u5de5\u5177\u3002<\/span><\/p>\n<p><span>\u5979\u8865\u5145\u9053\uff0cLinkedIn \u589e\u52a0\u4e86\u60a8\u63a5\u89e6\u9ad8\u4ef7\u503c\u6d88\u8d39\u8005\u7684\u53ef\u80fd\u6027\uff0c\u4ece\u800c\u786e\u4fdd\u60a8\u7684\u8425\u9500\u6e20\u9053\u4e2d\u5408\u683c\u6f5c\u5728\u5ba2\u6237\u7684\u96c6\u4e2d\u5ea6\u66f4\u9ad8\u3002\u56e0\u6b64\uff0c\u6c83\u4e01\u987f\u5c06 LinkedIn \u63cf\u8ff0\u4e3a\u201cB2B \u8425\u9500\u4eba\u5458\u7684\u7edd\u4f73\u5e73\u53f0\u201d\u3002<\/span><\/p>\n<h3 id=\"h-retargeting-tactics-securing-qualified-leads-using-linkedin-ads\" class=\"wp-block-heading\"><span>\u91cd\u65b0\u5b9a\u4f4d\u7b56\u7565\uff1a\u4f7f\u7528 LinkedIn \u5e7f\u544a\u83b7\u53d6\u5408\u683c\u6f5c\u5728\u5ba2\u6237<\/span><\/h3>\n<p><span>LinkedIn \u62e5\u6709\u591a\u79cd\u53d7\u4f17\u5b9a\u4f4d\u9009\u9879\uff0c\u4f8b\u5982\u5177\u6709\u4ee5\u4e0b\u7279\u5f81\u7684\u4eba\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8bbf\u95ee\u4e86\u60a8\u7684 LinkedIn \u9875\u9762\u3002<\/span><\/li>\n<li><span>\u70b9\u51fb\u4e86\u60a8\u7684\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>\u53c2\u52a0\u4e86\u67d0\u4e2a\u7279\u5b9a\u6d3b\u52a8\u3002<\/span><\/li>\n<li><span>\u89c2\u770b\u4e86\u60a8\u64ad\u653e\u7684\u4e00\u5b9a\u6bd4\u4f8b\u7684\u89c6\u9891\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>\u4e0b\u8f7d\u4e86\u7279\u5b9a\u6587\u6863\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-retargeting-strategy\" class=\"wp-block-heading\"><span>\u91cd\u65b0\u5b9a\u4f4d\u7b56\u7565<\/span><\/h3>\n<p><span>\u6c83\u4e01\u987f\u8bf4\uff0c\u6839\u636e\u6f5c\u5728\u5ba2\u6237\u7684\u65c5\u7a0b\u60c5\u51b5\u91cf\u8eab\u5b9a\u5236\u5185\u5bb9\u975e\u5e38\u91cd\u8981\u3002\u4e0d\u8981\u76f4\u63a5\u8df3\u5230\u6f0f\u6597\u5e95\u90e8\u7684\u4f18\u60e0\uff0c\u4f8b\u5982\u9500\u552e\u63a8\u5e7f\u6216\u514d\u8d39\u8bd5\u7528 &#8211; \u5148\u5728 LinkedIn \u4e0a\u57f9\u517b\u548c\u9884\u70ed\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span>\u5229\u7528\u53d7\u4f17\u5b9a\u4f4d\u4e0d\u4ec5\u53ef\u4ee5\u96c6\u4e2d\u6ce8\u610f\u529b\uff0c\u8fd8\u53ef\u4ee5\u6392\u9664\uff1b\u907f\u514d\u5728\u73b0\u6709\u5ba2\u6237\u3001\u4e0e\u9500\u552e\u4eba\u5458\u4ea4\u8c08\u8fc7\u7684\u5ba2\u6237\u6216\u672a\u53c2\u4e0e\u7684\u8ba2\u9605\u8005\u8eab\u4e0a\u82b1\u94b1\uff0c\u4ece\u800c\u4f7f\u60a8\u7684 LinkedIn \u5e7f\u544a\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002\u5979\u89e3\u91ca\u8bf4\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4e0d\u8981\u628a\u94b1\u6d6a\u8d39\u5728\u73b0\u6709\u5ba2\u6237\u6216\u5df2\u7ecf\u4e0e\u9500\u552e\u4eba\u5458\u4ea4\u8c08\u8fc7\u7684\u4eba\u8eab\u4e0a\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5b9a\u4f4d\u5f88\u68d2\uff0c\u4f46\u6392\u9664\u4e5f\u5f88\u68d2\uff0c\u5f53\u4f60\u4f7f\u7528 LinkedIn \u5e7f\u544a\u65f6\uff0c\u4f60\u5e94\u8be5\u5145\u5206\u5229\u7528\u5b83\u4eec\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-who-to-target\" class=\"wp-block-heading\"><span>\u76ee\u6807\u5ba2\u6237<\/span><\/h3>\n<p><span>Waddington \u8868\u793a\uff0c\u5bf9\u4e8e\u6709\u6548\u7684\u6f0f\u6597\u9876\u7aef\u5185\u5bb9\u6d3b\u52a8\uff0cLinkedIn \u7684 Audience Insights \u5de5\u5177\u662f\u8be5\u5e73\u53f0\u6700\u4fdd\u5bc6\u7684\u79d8\u5bc6\u3002\u8fd9\u4efd\u5bcc\u6709\u6d1e\u5bdf\u529b\u7684\u62a5\u544a\u63d0\u4f9b\u4e86\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u53ef\u5e2e\u52a9\u60a8\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\uff0c\u800c\u65e0\u9700\u82b1\u94b1\u8fdb\u884c\u4ed8\u8d39\u5e7f\u544a\u6d3b\u52a8\u3002Waddington \u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u60a8\u6240\u8981\u505a\u7684\u5c31\u662f\u4e0a\u4f20\u8054\u7cfb\u4eba\u5217\u8868\u6216\u76f4\u63a5\u4ece\u60a8\u7684 CRM\uff08\u4f8b\u5982 HubSpot\uff09\u5bfc\u5165\u8054\u7cfb\u4eba\u5217\u8868\uff0c\u7136\u540e LinkedIn \u4f1a\u5c06\u8be5\u8054\u7cfb\u4eba\u5217\u8868\u4e0e\u5176\u5e73\u53f0\u4e0a\u7684\u7528\u6237\u5339\u914d\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5927\u91cf\u7684\u4fe1\u606f\uff0c\u8fd9\u4e9b\u4fe1\u606f\u5c06\u544a\u8bc9\u6211\u4eec\uff0c\u5728\u90a3\u4e9b\u6f0f\u6597\u9876\u7aef\u7684\u6d3b\u52a8\u4e2d\uff0c\u6211\u4eec\u9700\u8981\u9488\u5bf9\u8c01\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-account-based-marketing-strategy\" class=\"wp-block-heading\"><span>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7b56\u7565<\/span><\/h3>\n<p><span>\u6c83\u4e01\u987f\u8868\u793a\uff0cLinkedIn \u4e0a\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM) \u7528\u9014\u5e7f\u6cdb\uff0c\u5176\u9002\u7528\u6027\u4e0d\u4ec5\u9650\u4e8e\u5728\u6f0f\u6597\u9876\u7aef\u5efa\u7acb\u77e5\u540d\u5ea6\u3002<\/span><\/p>\n<p><span>ABM \u53ef\u4ee5\u6709\u6548\u5730\u57f9\u517b\u5df2\u7ecf\u53c2\u4e0e\u9500\u552e\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5c24\u5176\u662f\u5728\u51b3\u7b56\u9636\u6bb5\uff0c\u901a\u8fc7\u7b56\u7565\u6027\u5730\u5411\u51b3\u7b56\u8005\u6295\u653e\u5177\u6709\u793e\u4f1a\u8bc1\u660e\u63a8\u8350\u7684\u5e7f\u544a\u521b\u610f\uff0c\u5f71\u54cd LinkedIn \u4e0a\u7684\u9500\u552e\u6d41\u7a0b\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u8fd8\u53ef\u4ee5\u8003\u8651\u4f7f\u7528\u7b2c\u4e09\u65b9\u53d7\u4f17\u5de5\u5177\u6765\u6536\u96c6\u6709\u5173\u7406\u60f3\u5ba2\u6237\u7684\u66f4\u591a\u6570\u636e\uff0c\u5e76\u6839\u636e\u8fd9\u4e9b\u89c1\u89e3\u521b\u9020\u6027\u5730\u5b9a\u4f4d\u4e2a\u4eba\u3002Waddington \u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u60a8\u53ef\u4ee5\u5728 LinkedIn \u5e7f\u544a\u4e0a\u53d1\u6325\u521b\u610f\uff0c\u4f46\u5173\u952e\u662f\u5c06\u4fe1\u606f\u4e0e\u4eba\u4eec\u6b63\u786e\u7684\u751f\u547d\u5468\u671f\u9636\u6bb5\u76f8\u5339\u914d\u3002\u201d<\/span><\/li>\n<\/ul>\n<h2 id=\"h-google-ads\" class=\"wp-block-heading\"><span>Google \u5e7f\u544a<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-for-lead-gen-9-tips-to-scale-low-spending-campaigns-436378\" target=\"_blank\" rel=\"noopener\"><span>\u901a\u8fc7 Google Ads \u5438\u5f15\u6f5c\u5728\u5ba2\u6237<\/span><\/a><span>\u59cb\u4e8e\u6210\u529f\u7684\u4f20\u7edf\u7b56\u7565\uff0c\u6839\u636e\u5979\u7684\u7ecf\u9a8c\uff0c\u8fd9\u4e9b\u7b56\u7565\u59cb\u7ec8\u80fd\u591f\u5e26\u6765\u5f3a\u52b2\u7684\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u3002<\/span><\/p>\n<h3 id=\"h-remarketing-lists-for-search-ads-rlsas\" class=\"wp-block-heading\"><span>\u641c\u7d22\u5e7f\u544a\u518d\u8425\u9500\u5217\u8868 (RLSA)<\/span><\/h3>\n<p><span>Waddington \u8868\u793a\uff0c\u5229\u7528\u641c\u7d22\u5e7f\u544a\u518d\u8425\u9500\u5217\u8868 (RLSA) \u53ef\u4ee5\u63d0\u9ad8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u7684\u6210\u672c\u6548\u76ca\uff0c\u5e76\u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u559c\u6b22\u8fd9\u79cd\u7b56\u7565\uff0c\u56e0\u4e3a\u4f60\u53ef\u4ee5\u6492\u66f4\u5927\u7684\u7f51\uff0c\u5bf9\u66f4\u901a\u7528\u7684\u641c\u7d22\u8bcd\u8fdb\u884c\u7ade\u4ef7\uff0c\u5e76\u83b7\u5f97\u66f4\u4f4e\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u6c83\u4e01\u987f\u8868\u793a\uff0c\u4e0e\u5e38\u89c4\u7684\u6f5c\u5728\u5ba2\u6237\u6316\u6398\u6d3b\u52a8\u76f8\u6bd4\uff0c\u5e7f\u6cdb\u5339\u914d\u7684 RLSA \u6d3b\u52a8\u53ef\u4ee5\u663e\u8457\u964d\u4f4e\u6bcf\u4e2a SQL\uff08\u9500\u552e\u5408\u683c\u7ebf\u7d22\uff09\u7684\u6210\u672c\uff0c\u51f8\u663e\u4e86\u8fd9\u79cd\u65b9\u6cd5\u5728\u6700\u5927\u5316\u9884\u7b97\u548c\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\u65b9\u9762\u7684\u6548\u7387\u3002<\/span><\/p>\n<h3 id=\"h-audience-segments\" class=\"wp-block-heading\"><span>\u53d7\u4f17\u7fa4\u4f53<\/span><\/h3>\n<p><span>\u5229\u7528\u53d7\u4f17\u7ec6\u5206\u7684\u5f3a\u5927\u529f\u80fd\u5728\u4e8e\u5b83\u5141\u8bb8\u5c06\u53d7\u4f17\u7ec6\u5206\u5e94\u7528\u5230\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff0c\u4ece\u800c\u5b9e\u73b0\u5b9a\u4f4d\u3001\u6392\u9664\u548c\u51fa\u4ef7\u8c03\u6574\uff0c\u4ece\u800c\u63d0\u9ad8\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u7387\u3002<\/span><\/p>\n<p><span>\u6c83\u4e01\u987f\u5efa\u8bae\u81f3\u5c11\u5229\u7528\u89c2\u4f17\u8fdb\u884c\u89c2\u5bdf\uff0c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u6570\u636e\u6765\u8bc6\u522b\u8f6c\u5316\u5ba2\u6237\u8d44\u6599\u3002\u5979\u89e3\u91ca\u8bf4\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u5efa\u8bae\u6bcf\u4e2a\u4eba\u90fd\u5e94\u8be5\u5c06\u89c2\u4f17\u4f5c\u4e3a\u89c2\u5bdf\u5bf9\u8c61\u6765\u770b\u5f85\u81ea\u5df1\u7684\u6d3b\u52a8\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8fd9\u662f\u514d\u8d39\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u7528\u5b83\u786e\u5b9a\u8c01\u662f\u60a8\u7684\u5ba2\u6237\u4ee5\u53ca\u8c01\u5728\u60a8\u7684\u6d3b\u52a8\u4e2d\u8fdb\u884c\u8f6c\u5316\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u5979\u7528\u4e00\u4e2a\u5ba2\u6237\u6848\u4f8b\u7814\u7a76\u6765\u8bf4\u660e\u5979\u7684\u89c2\u70b9\uff0c\u5176\u4e2d\u201c\u6c7d\u8f66\u96f6\u90e8\u4ef6\u548c\u914d\u4ef6\u201d\u548c\u201c\u9ed1\u8272\u661f\u671f\u4e94\u8d2d\u7269\u201d\u7b49\u53d7\u4f17\u7fa4\u4f53\u8868\u73b0\u51fa\u66f4\u9ad8\u7684\u8f6c\u5316\u91cf\u548c\u66f4\u4f4e\u7684\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u3002\u8fd9\u4e9b\u4fe1\u606f\u53ef\u7528\u4e8e\u521b\u5efa\u4e13\u95e8\u7684\u5e7f\u544a\u7cfb\u5217\u6216\u9488\u5bf9\u8fd9\u4e9b\u9ad8\u8f6c\u5316\u7387\u7684\u7ec6\u5206\u5e02\u573a\u4e0a\u8c03\u51fa\u4ef7\u3002\u76f8\u53cd\uff0c\u8f6c\u5316\u91cf\u8f83\u4f4e\u548c\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u8f83\u9ad8\u7684\u7ec6\u5206\u5e02\u573a\u53ef\u4ee5\u88ab\u6392\u9664\u6216\u4e0b\u8c03\u51fa\u4ef7\uff0c\u4ee5\u63d0\u9ad8\u6210\u672c\u6548\u76ca\u3002<\/span><\/p>\n<h3 id=\"h-performance-max-campaigns\" class=\"wp-block-heading\"><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217<\/span><\/h3>\n<p><span>Waddington \u8868\u793a\uff0c\u5c3d\u7ba1\u4f7f\u7528 PMax \u8fdb\u884c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u201c\u542c\u8d77\u6765\u5f88\u53ef\u6015\u201d\uff0c\u4f46\u53ea\u8981\u4f60\u9488\u5bf9\u8f83\u4f4e\u7684\u6f0f\u6597\u9636\u6bb5\u8fdb\u884c\u4f18\u5316\uff0c\u5c31\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u6210\u529f\u7684\u5173\u952e\u662f\u786e\u4fdd\u5411 Google \u63d0\u4f9b\u826f\u597d\u7684\u6570\u636e\u3002Waddington \u89e3\u91ca\u4e86\u5979\u4e3a\u4ec0\u4e48\u559c\u6b22\u4f7f\u7528 PMax \u8fdb\u884c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\uff0c\u5e76\u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cPMax \u7684\u5999\u5904\u5728\u4e8e\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u9875\u9762 feed \u6765\u544a\u8bc9 Google\uff0c\u60a8\u5e0c\u671b\u5b83\u4f7f\u7528\u60a8\u7f51\u7ad9\u4e0a\u7684\u7279\u5b9a\u9875\u9762\u6765\u901a\u8fc7 PMax \u5e7f\u544a\u7cfb\u5217\u6295\u653e\u5e7f\u544a\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8fd9\u662f\u4e00\u4e2a\u65b0\u529f\u80fd\uff0c\u5b83\u6bd4\u6211\u4eec\u4e4b\u524d\u4f7f\u7528\u7684\u7b56\u7565\u8981\u597d\u5f97\u591a\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236 PMax \u6d3b\u52a8\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-performance-max-tips\" class=\"wp-block-heading\"><span>\u6548\u679c\u6700\u5927\u5316\u6280\u5de7<\/span><\/h3>\n<p><span>Waddington \u7ed9\u51fa\u4e86\u4e00\u4e9b\u5173\u4e8e\u5982\u4f55\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8 PMax \u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u5e76\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u7684\u63d0\u793a\u548c\u5efa\u8bae\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u6162\u6162\u5f00\u59cb<\/span><\/strong><span>\uff1aPMax \u503e\u5411\u4e8e\u5feb\u901f\u652f\u51fa\uff0c\u56e0\u6b64\u8bf7\u5c06\u9884\u7b97\u8bbe\u7f6e\u4e3a\u4f4e\u4e8e\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u7684\u9884\u7b97\u3002\u770b\u5230\u56de\u5e94\u540e\u518d\u8fdb\u884c\u6269\u5c55\u3002<\/span><\/li>\n<li><strong><span>\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e<\/span><\/strong><span>\uff1a\u786e\u4fdd\u5229\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u83b7\u53d6\u53d7\u4f17\u4fe1\u53f7\uff0c\u56e0\u4e3a\u5b83\u6548\u679c\u5f88\u597d\u3002\u8fd9\u662f\u60a8\u53ef\u4ee5\u63d0\u4f9b\u7ed9 Google Ads \u7684\u6700\u4f73\u6570\u636e\uff0c\u56e0\u6b64\u8bf7\u4e0e\u60a8\u7684 CRM \u96c6\u6210\u5e76\u63d0\u4f9b Google \u7b2c\u4e00\u65b9\u6570\u636e\u3002<\/span><\/li>\n<li><strong><span>\u4e0d\u8981\u5c06\u53d7\u4f17\u4fe1\u53f7\u6df7\u4e3a\u4e00\u8c08<\/span><\/strong><span>\uff1a\u5728\u4e0d\u540c\u7684\u5e7f\u544a\u7cfb\u5217\u4e2d\u5206\u522b\u6d4b\u8bd5\u5b83\u4eec\uff0c\u56e0\u4e3a PMax \u7684\u62a5\u544a\u4ecd\u7136\u5f88\u5dee\u3002\u60a8\u9700\u8981\u4e86\u89e3\u53d7\u4f17\u4fe1\u53f7\u4e2d\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u786e\u5b9a\u5e94\u8be5\u7ee7\u7eed\u6295\u8d44\u54ea\u4e9b\u53d7\u4f17\u4fe1\u53f7\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-demand-generation-campaigns\" class=\"wp-block-heading\"><span>\u9700\u6c42\u751f\u6210\u6d3b\u52a8<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-lead-generation-framework-success-432240\" target=\"_blank\" rel=\"noopener\"><span>Google Ads<\/span><\/a><span>\u4e0a\u7684 Demand Gen \u5e7f\u544a\u7cfb\u5217\u91c7\u7528\u6df7\u5408\u65b9\u5f0f\uff0c\u540c\u65f6\u4f7f\u7528\u56fe\u7247\u548c\u89c6\u9891\u3002\u8fd9\u79cd\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u4e0e Google \u53bb\u5e74\u63a8\u51fa\u65f6 Waddington \u7684\u6700\u521d\u9884\u671f\u4e0d\u540c\u3002<\/span><\/p>\n<p><span>\u5979\u8868\u793a\uff0c\u5c3d\u7ba1 Demand Gen \u6d3b\u52a8\u4e0d\u5982 PMax \u6d3b\u52a8\u6210\u529f\uff0c\u4f46\u76ee\u524d\u8fd9\u53ef\u80fd\u4e0d\u662f\u4e00\u4e2a\u516c\u5e73\u7684\u6bd4\u8f83\uff0c\u5e76\u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8fd9\u662f\u4e00\u79cd\u975e\u5e38\u65b0\u7684\u6d3b\u52a8\u7c7b\u578b\uff0c\u56e0\u6b64\u4ecd\u7136\u503c\u5f97\u6d4b\u8bd5 &#8211; \u4f46\u8981\u77e5\u9053\u5b83\u5904\u4e8e\u975e\u5e38\u5f00\u59cb\u7684\u9636\u6bb5\u3002\u201d<\/span><\/li>\n<li><span>\u201cDemand Gen \u6d3b\u52a8\u7684\u4e00\u4e2a\u597d\u5904\u662f\uff0c\u4f60\u53ef\u4ee5\u521b\u5efa\u7c7b\u4f3c\u7ec6\u5206\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u4e0a\u4f20\u8054\u7cfb\u4eba\u5217\u8868\u6216\u5ba2\u6237\u5217\u8868\uff0c\u7136\u540e\u521b\u5efa\u4e00\u4e2a\u5177\u6709\u72ed\u7a84\u5e73\u8861\u6216\u5e7f\u6cdb\u5b9a\u4f4d\u7684\u7c7b\u4f3c\u7ec6\u5206\u3002\u5982\u679c\u4f60\u8fc7\u53bb\u4f7f\u7528\u8fc7\u7c7b\u4f3c\u53d7\u4f17\u7fa4\u4f53\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u79cd\u53ef\u80fd\u7684\u66ff\u4ee3\u65b9\u6848\u2014\u2014\u8c37\u6b4c\u53bb\u5e74\u5df2\u7ecf\u505c\u6b62\u4f7f\u7528\u7c7b\u4f3c\u53d7\u4f17\u7fa4\u4f53\u4e86\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8bf7\u8bb0\u4f4f\uff0c\u6d4b\u8bd5\u6c38\u8fdc\u4e0d\u4f1a\u6709\u574f\u5904\uff0c\u6240\u4ee5\u6211\u9f13\u52b1\u6bcf\u4e2a\u4eba\u5728\u9700\u8981\u7684\u65f6\u5019\u90fd\u53bb\u6d4b\u8bd5\u3002\u8bf7\u8bb0\u4f4f\uff0c\u5982\u679c\u8c37\u6b4c\u5e0c\u671b\u67d0\u4ef6\u4e8b\u6210\u529f\uff0c\u5b83\u5c31\u4f1a\u8ba9\u5b83\u6210\u529f\u3002\u201d<\/span><\/li>\n<\/ul>\n<h2 id=\"h-microsoft-ads\" class=\"wp-block-heading\"><span>\u5fae\u8f6f\u5e7f\u544a<\/span><\/h2>\n<p><span>Bing \u4ecd\u7136\u662f\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7684\u91cd\u8981\u53c2\u4e0e\u8005\uff0c\u56e0\u4e3a\u5b83\u4ecd\u7136\u662f\u8bb8\u591a\u7528\u6237\u7684\u9ed8\u8ba4\u641c\u7d22\u5f15\u64ce\u3002\u7136\u800c\uff0c\u81ea 2022 \u5e74\u4ee5\u6765\uff0c\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/microsoft-ads-in-2023-key-areas-to-leverage-test-and-optimize-392650\" target=\"_blank\" rel=\"noopener\"><span>Microsoft Ads<\/span><\/a><span>\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5173\u952e\u5b57\u5339\u914d\u7684\u51c6\u786e\u6027\u6709\u6240\u4e0b\u964d\uff0cWaddington \u8868\u793a\u3002<\/span><\/p>\n<h3 id=\"h-adapt-your-strategy\" class=\"wp-block-heading\"><span>\u8c03\u6574\u4f60\u7684\u7b56\u7565<\/span><\/h3>\n<p><span>\u5c3d\u7ba1\u5979\u9047\u5230\u4e86\u6311\u6218\uff0c\u4f46\u60a8\u4ecd\u7136\u53ef\u4ee5\u6709\u6548\u5730\u5229\u7528 Microsoft Ads \u548c\u5f3a\u5927\u7684\u5426\u5b9a\u5173\u952e\u5b57\u5217\u8868\u6765\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002\u5173\u952e\u662f\u8c03\u6574\u7b56\u7565\u5e76\u4fdd\u6301\u4f18\u5316\u4ee5\u53ca\u5426\u5b9a\u5173\u952e\u5b57\u7ba1\u7406\u3002\u5979\u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u4e0d\u5e0c\u671b\u8fd9\u5413\u8dd1\u4f60\uff0c\u8ba9\u4f60\u8fdc\u79bb\u5fae\u8f6f\u7684\u5e7f\u544a\uff0c\u56e0\u4e3a\u6709\u4e00\u79cd\u65b9\u6cd5\u53ef\u4ee5\u51cf\u8f7b\u8d1f\u9762\u5f71\u54cd\uff1b\u5426\u5b9a\uff0c\u5426\u5b9a\uff0c\u5426\u5b9a\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u60a8\u53ef\u4ee5\u5c06\u7cbe\u786e\u5339\u914d\u548c\u7ec4\u5408\u4e0e\u5f3a\u5927\u7684\u5426\u5b9a\u5173\u952e\u5b57\u5217\u8868\u7ed3\u5408\u4f7f\u7528\uff0c\u540c\u65f6\u4ecd\u8ba9 Microsoft Ads \u4e3a\u60a8\u548c\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565\u800c\u52aa\u529b\u5de5\u4f5c\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4f46\u5fae\u8f6f\u5e7f\u544a\u5df2\u4e0d\u518d\u662f 2022 \u5e74\u65f6\u7684\u90a3\u4e2a\u6837\u5b50\u3002\u4f60\u9700\u8981\u6539\u53d8\u4f60\u7684\u7b56\u7565\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-audience-ads\" class=\"wp-block-heading\"><span>\u53d7\u4f17\u5e7f\u544a<\/span><\/h3>\n<p><span>\u6c83\u4e01\u987f\u8865\u5145\u9053\uff0c\u9009\u62e9\u9000\u51fa\u5fae\u8f6f\u5e7f\u544a\u7684\u53d7\u4f17\u5e7f\u544a\u5df2\u4e0d\u518d\u662f\u4e00\u79cd\u9009\u62e9\uff0c\u8fd9\u662f\u8425\u9500\u4eba\u5458\u5fc5\u987b\u63a5\u53d7\u7684\u73b0\u5b9e\u3002\u8fd9\u79cd\u8f6c\u53d8\u610f\u5473\u7740\u6709\u5fc5\u8981\u91c7\u53d6\u8c28\u614e\u7684\u65b9\u5f0f\u6765\u7ba1\u7406\u5e73\u53f0\u4e0a\u7684\u8d26\u6237\u548c\u62a5\u544a\u3002\u6c83\u4e01\u987f\u8865\u5145\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4f60\u4e0d\u80fd\u518d\u5c06\u540c\u7c7b\u4ea7\u54c1\u4e0e\u540c\u7c7b\u4ea7\u54c1\u8fdb\u884c\u6bd4\u8f83\u3002\u4f60\u5fc5\u987b\u5c06\u540c\u7c7b\u4ea7\u54c1\u4e0e\u53d7\u4f17\u5e7f\u544a\u8fdb\u884c\u6bd4\u8f83\u3002\u56e0\u6b64\uff0c\u5728\u4f60\u7684\u5e10\u6237\u548c\u62a5\u544a\u4e2d\u8bf7\u6ce8\u610f\u8fd9\u4e00\u70b9\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-performance-max\" class=\"wp-block-heading\"><span>\u6548\u679c\u6700\u5927\u5316<\/span><\/h3>\n<p><span>\u5fae\u8f6f\u63a8\u51fa\u4e86\u81ea\u5df1\u7684 Google Performance Max \u7248\u672c\uff0c\u76ee\u524d\u6b63\u5904\u4e8e\u6d4b\u8bd5\u9636\u6bb5\u3002\u867d\u7136 Google Performance Max \u901a\u5e38\u9700\u8981\u5927\u7ea6\u4e24\u5468\u7684\u65f6\u95f4\u624d\u80fd\u5b66\u4e60\u5e76\u5feb\u901f\u4ea7\u751f\u7ed3\u679c\uff0c\u4f46 Waddington \u6307\u51fa\uff0c\u5979\u5bf9\u5fae\u8f6f\u7248\u672c\u7684\u4f53\u9a8c\u975e\u5e38\u4e0d\u540c\u3002\u5b66\u4e60\u65f6\u95f4\u8d85\u8fc7\u4e86\u9884\u671f\u7684\u4e24\u5468\uff0c\u800c\u4e14\u7ed3\u679c\u4e0d\u4e00\u81f4\u3002<\/span><\/p>\n<h2 id=\"h-key-takeaways\" class=\"wp-block-heading\"><span>\u5173\u952e\u8981\u70b9<\/span><\/h2>\n<p><span>Waddington \u7684 SMX Next \u4f1a\u8bae\u7684\u4e00\u4e9b\u5173\u952e\u8981\u70b9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>LinkedIn \u5e7f\u544a\u521b\u610f\uff1a<\/span><\/strong><span>\u8d85\u8d8a\u5728 LinkedIn \u4e0a\u63a8\u5e7f\u6f0f\u6597\u5e95\u90e8\u7684\u4f18\u60e0\u3002\u6839\u636e\u76ee\u6807\u751f\u547d\u5468\u671f\u9636\u6bb5\u5b9a\u5236\u60a8\u7684\u521b\u610f\uff0c\u5229\u7528\u5404\u79cd\u53ef\u7528\u9009\u9879\uff08\u5305\u62ec\u53d7\u4f17\u548c\u53d7\u4f17\u6d1e\u5bdf\u5de5\u5177\uff09\u6709\u6548\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<li><strong><span>Google \u7684\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\uff1a<\/span><\/strong><span>\u867d\u7136\u5b83\u53ef\u4ee5\u7528\u4e8e\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\uff0c\u4f46\u9700\u8981\u8c28\u614e\u7ba1\u7406\u3002\u4e3a\u5176\u63d0\u4f9b\u53ef\u9760\u7684\u6f0f\u6597\u5e95\u90e8\u6570\u636e\uff0c\u6162\u6162\u5f00\u59cb\uff0c\u968f\u7740\u7ed3\u679c\u7684\u660e\u663e\u800c\u9010\u6e10\u6269\u5927\u89c4\u6a21\u3002<\/span><\/li>\n<li><strong><span>2023 \u5e74\u7684 Microsoft Advertising\uff1a<\/span><\/strong><span>\u5b83\u4ecd\u7136\u6709\u6548\uff0c\u4f46\u9700\u8981\u4ed8\u51fa\u66f4\u591a\u52aa\u529b\u3002\u6ce8\u610f\u53d7\u4f17\u5e7f\u544a\u81a8\u80c0\uff0c\u5bf9\u5426\u5b9a\u5173\u952e\u5b57\u5217\u8868\u4fdd\u6301\u8b66\u60d5\uff0c\u5e76\u9002\u5e94\u9010\u5e74\u6570\u636e\u7684\u53d8\u5316\u60c5\u51b5\u3002<\/span><\/li>\n<li><strong><span>\u521b\u610f\u5b9a\u4f4d\uff1a<\/span><\/strong><span>\u5728\u5b9a\u4f4d\u3001\u53d7\u4f17\u548c\u4f18\u60e0\u65b9\u9762\u53d1\u6325\u521b\u610f\uff0c\u5e76\u5c06\u60a8\u7684\u4fe1\u606f\u4e0e\u6f0f\u6597\u9636\u6bb5\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u786e\u4fdd\u6f5c\u5728\u5ba2\u6237\u7684\u7a33\u5b9a\u6d41\u52a8\u3002\u4e0d\u4ec5\u8981\u7784\u51c6\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd8\u8981\u7784\u51c6\u90a3\u4e9b\u80fd\u8f6c\u5316\u4e3a\u4e1a\u52a1\u7684\u5408\u683c\u6f5c\u5728\u5ba2\u6237\uff0c\u6700\u7ec8\u4e3a\u60a8\u7684\u516c\u53f8\u6216\u5ba2\u6237\u5e26\u6765\u6536\u5165\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u4e0d\u4ec5\u4ec5\u610f\u5473\u7740\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff1b\u5b83\u8fd8\u610f\u5473\u7740\u7528\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u586b\u5145\u60a8\u7684\u6e20\u9053\u3002 \u5b9e\u73b0\u6b64\u76ee\u6807\u7684\u5173\u952e\u5728\u4e8e\u4e3a\u60a8\u9009\u62e9\u7684 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1213","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1213"}],"version-history":[{"count":1,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1213\/revisions"}],"predecessor-version":[{"id":1214,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1213\/revisions\/1214"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}