{"id":1201,"date":"2025-02-09T03:30:36","date_gmt":"2025-02-08T19:30:36","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1201"},"modified":"2025-02-09T04:09:31","modified_gmt":"2025-02-08T20:09:31","slug":"%e6%af%8f%e7%a7%8d-google-ads-%e5%87%ba%e4%bb%b7%e7%ad%96%e7%95%a5%e5%a6%82%e4%bd%95%e5%bd%b1%e5%93%8d%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97%e7%9a%84%e6%88%90%e5%8a%9f","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1201","title":{"rendered":"\u6bcf\u79cd Google Ads \u51fa\u4ef7\u7b56\u7565\u5982\u4f55\u5f71\u54cd\u5e7f\u544a\u7cfb\u5217\u7684\u6210\u529f"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5373\u4f7f\u662f\u7ecf\u9a8c\u4e30\u5bcc\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u5e7f\u544a\u5546\uff0c\u4e5f\u53ef\u80fd\u4f1a\u9047\u5230 Google Ads \u4e2d\u7684\u51fa\u4ef7\u7b56\u7565\u65b9\u9762\u7684\u56f0\u96be\u3002<\/span><\/p>\n<p><span>\u6709\u8d85\u8fc7\u516d\u79cd\u9009\u9879\uff0c\u6bcf\u79cd\u9009\u9879\u90fd\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u76ee\u6807\u548c\u7528\u4f8b\u3002\u60a8\u5f88\u5bb9\u6613\u5fd8\u8bb0\u4f55\u65f6\u4f7f\u7528\u4ec0\u4e48\u3002<\/span><\/p>\n<p><span>\u6bcf\u79cd\u51fa\u4ef7\u7b56\u7565\u90fd\u4f1a\u4e3a Google \u7cfb\u7edf\u5e26\u6765\u4e0d\u540c\u7684\u652f\u51fa\u3001\u76ee\u6807\u6307\u6807\u548c\u5229\u6da6\u8981\u6c42\u3002\u5a92\u4f53\u8d2d\u4e70\u8005\u4f1a\u4e0d\u65ad\u5728\u51fa\u4ef7\u7b56\u7565\u4e4b\u95f4\u5207\u6362\uff0c\u5e7f\u544a\u7cfb\u5217\u6839\u636e\u5176\u751f\u547d\u5468\u671f\u6240\u5904\u7684\u4f4d\u7f6e\u5728\u4e0d\u540c\u7b56\u7565\u4e4b\u95f4\u5207\u6362\u7684\u60c5\u51b5\u4e5f\u5e76\u4e0d\u7f55\u89c1\u3002<\/span><\/p>\n<p><span>\u8bf7\u5c06\u672c\u6307\u5357\u4fdd\u5b58\u4e3a\u60a8\u7684\u4e3b\u8981\u8d44\u6e90\uff0c\u4ee5\u4e86\u89e3\u5e94\u4f7f\u7528\u54ea\u4e9b\u51fa\u4ef7\u7b56\u7565\u3001\u4f55\u65f6\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u4eec\u4ee5\u53ca\u5b83\u4eec\u4e3a\u4f55\u5982\u6b64\u91cd\u8981\u3002<\/span><\/p>\n<h2 id=\"h-1-manual-cpc\" class=\"wp-block-heading\"><span>1. \u624b\u52a8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528<\/span><\/h2>\n<p><span>\u6211\u8ba4\u4e3a\u5927\u591a\u6570\u5e7f\u544a\u6d3b\u52a8\u5e76\u4e0d\u60f3\u91c7\u7528\u624b\u52a8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (CPC) \u7ade\u4ef7\u65b9\u5f0f\uff0c\u4f46\u5b83\u6709\u4e24\u4e2a\u660e\u663e\u7684\u7528\u9014\u3002<\/span><\/p>\n<p><span>\u9996\u5148\u662f\u54c1\u724c\u5e7f\u544a\u7cfb\u5217\uff0c\u5176\u76ee\u6807\u4e0d\u662f\u6548\u679c\uff0c\u800c\u662f\u786e\u4fdd\u641c\u7d22\u60a8\u7684\u54c1\u724c\u6700\u7ec8\u4f1a\u51fa\u73b0\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\uff0c\u800c\u4e0d\u662f\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u4e0a\u3002\u901a\u8fc7\u54c1\u724c\u5e7f\u544a\u7cfb\u5217\uff0c\u60a8\u5e0c\u671b\u83b7\u5f97\u4e00\u5b9a\u6570\u91cf\u7684\u5c55\u793a\u4efd\u989d\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6bcf\u4e2a\u6708\u9488\u5bf9\u6211\u7684\u54c1\u724c\u7684\u641c\u7d22\u6b21\u6570\u6709\u591a\u5c11\uff1f<\/span><\/li>\n<li><span>\u6211\u662f\u5426\u81f3\u5c11\u6709 80% \u81f3 90% \u7684\u65f6\u95f4\u51fa\u73b0\uff1f<\/span><\/li>\n<li><span>\u6211\u662f\u5426\u6355\u83b7\u4e86\u8fd9\u4e9b\u67e5\u8be2\u5e76\u4ece\u4e2d\u83b7\u76ca\uff1f<\/span><\/li>\n<\/ul>\n<p><span>\u6839\u636e\u6211\u7684\u7ecf\u9a8c\uff0c\u4f7f\u7528\u624b\u52a8\u51fa\u4ef7\u65f6\u6700\u597d\u4f7f\u7528\u8bcd\u7ec4\u5339\u914d\u548c\u7cbe\u786e\u5339\u914d\uff0c\u540c\u65f6\u5c06\u5e7f\u6cdb\u5339\u914d\u9650\u5236\u4e3a\u4ec5\u51e0\u4e2a\u975e\u5e38\u76f8\u5173\u7684\u672f\u8bed\u3002<\/span><\/p>\n<p><span>\u5e7f\u6cdb\u5339\u914d\u66f4\u52a0\u81ea\u7531\uff0c\u5f53\u4f60\u5c06\u5176\u4e0e\u667a\u80fd\u51fa\u4ef7\u76f8\u7ed3\u5408\u65f6\uff0cGoogle \u5c31\u4f1a\u77e5\u9053\u5728\u641c\u7d22\u76f8\u540c\u5173\u952e\u8bcd\u7684 100 \u4eba\u4e2d\uff0c\u54ea\u4e9b\u4eba\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u3002\u4ed6\u4eec\u53ef\u4ee5\u5b9e\u65f6\u8c03\u6574\u8fd9\u4e9b\u51fa\u4ef7\u3002<\/span><\/p>\n<p><span>\u624b\u52a8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u7684\u53e6\u4e00\u4e2a\u7528\u4f8b\u662f\u4f4e\u6d41\u91cf\u5173\u952e\u5b57\uff0c\u901a\u5e38\u7528\u4e8e\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e7f\u544a\u7cfb\u5217\u3002\u5f53\u60a8\u8fd0\u884c\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u5e76\u8bd5\u56fe\u4fdd\u6301\u76c8\u5229\uff0c\u4f46\u9884\u7b97\u4e0d\u8db3\u6216\u6570\u636e\u4fe1\u53f7\u4e0d\u591f\u5927\u65f6\uff0c\u624b\u52a8\u51fa\u4ef7\u901a\u5e38\u6548\u679c\u5f88\u597d\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u9884\u7b97\u662f\u6bcf\u5929 50 \u7f8e\u5143\uff0c\u60a8\u5f00\u59cb\u4e3a\u6bcf\u6b21\u70b9\u51fb\u51fa\u4ef7 7 \u7f8e\u5143\uff0c\u5e76\u4e14\u60a8\u53d1\u73b0\u60a8\u6bcf\u5929\u82b1\u8d39\u4e86 50 \u7f8e\u5143\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u964d\u4f4e\u6bcf\u6b21\u70b9\u51fb\u7684\u51fa\u4ef7\u3002\u5982\u679c\u8fd9\u6837\u505a\u6709\u6548\uff0c\u60a8\u53ef\u4ee5\u7ee7\u7eed\u964d\u4f4e\u51fa\u4ef7\uff0c\u76f4\u5230\u60a8\u53d1\u73b0 Google \u4e0d\u518d\u82b1\u8d39\u5168\u90e8\u9884\u7b97\u3002\u90a3\u65f6\u60a8\u5c31\u77e5\u9053\u8981\u5411\u53e6\u4e00\u4e2a\u65b9\u5411\u63a8\u540e\u3002<\/span><\/p>\n<p><span>\u5728\u60a8\u4f7f\u7528\u624b\u52a8\u51fa\u4ef7\u7684\u60c5\u51b5\u4e0b\uff0c\u52a1\u5fc5\u67e5\u770b\u8bbe\u5907\u6216\u65f6\u6bb5\u7684\u6548\u679c\uff0c\u4ee5\u786e\u5b9a\u662f\u5426\u9700\u8981\u5b9e\u65bd\u7279\u5b9a\u7684\u51fa\u4ef7\u8c03\u6574\u3002\u6211\u901a\u5e38\u4f1a\u8fd9\u6837\u505a\uff0c\u76f4\u5230\u83b7\u5f97\u8db3\u591f\u7684\u8f6c\u5316\u91cf\uff0c\u7136\u540e\u5c1d\u8bd5\u5207\u6362\u5230\u201c\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\u201d\u6216\u201c\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u201d\u3002<\/span><\/p>\n<p><span>\u5373\u4f7f<\/span><a href=\"https:\/\/searchengineland.com\/paid-search-lead-gen-tips-new-accounts-limited-budgets-435647\"><span>\u9884\u7b97\u6709\u9650<\/span><\/a><span>\uff0c\u8db3\u591f\u7684\u8f6c\u5316\u6570\u636e\u4e5f\u662f\u6211\u51b3\u5b9a\u8f6c\u5411\u667a\u80fd\u51fa\u4ef7\u7684\u6307\u6807\u3002\u5982\u679c\u6211\u5728\u5e7f\u544a\u7cfb\u5217\u7684\u51e0\u4e2a\u6708\u6216\u51e0\u5e74\u5185\u90fd\u4f7f\u7528\u624b\u52a8\u51fa\u4ef7\uff0c\u90a3\u662f\u56e0\u4e3a\u786e\u5b9e\u6ca1\u6709\u66f4\u597d\u7684\u9009\u62e9\u3002<\/span><\/p>\n<h2 id=\"h-2-maximize-clicks\" class=\"wp-block-heading\"><span>2. \u6700\u5927\u5316\u70b9\u51fb\u6b21\u6570<\/span><\/h2>\n<p><span>\u5f53\u6211\u5e0c\u671b\u5e7f\u544a\u7cfb\u5217\u80fd\u591f\u5145\u5206\u5229\u7528\u9884\u7b97\u65f6\uff0c\u6211\u4f1a\u7acb\u5373\u4f7f\u7528\u201c\u6700\u5927\u5316\u70b9\u51fb\u6b21\u6570\u201d\uff1a\u8d2d\u7269\u3001\u641c\u7d22\u548c\u52a8\u6001\u641c\u7d22\u3002\u5f53\u6211\u60f3\u6536\u96c6\u8f6c\u5316\u6570\u636e\u5e76\u52a0\u5feb\u5b66\u4e60\u8fc7\u7a0b\u65f6\uff0c\u6211\u4f1a\u5c06\u5176\u8bbe\u7f6e\u4e3a\u201c\u6700\u5927\u5316\u70b9\u51fb\u6b21\u6570\u201d\u5e76\u6301\u7eed\u51e0\u5468\u3002<\/span><\/p>\n<p><span>\u624b\u52a8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u548c\u6700\u5927\u5316\u70b9\u51fb\u6b21\u6570\u4e4b\u95f4\u7684\u533a\u522b\u5728\u4e8e\uff0c\u540e\u8005\u4e0d\u4f1a\u5bf9 Google \u7684\u51fa\u4ef7\u91d1\u989d\u8fdb\u884c\u4efb\u4f55\u9650\u5236\u3002\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u51fa\u4ef7\u4e0a\u9650\uff0c\u4f46\u6b64\u51fa\u4ef7\u7b56\u7565\u7684\u7406\u5ff5\u53ea\u662f\u7528\u5c3d\u6bcf\u65e5\u9884\u7b97\u5e76\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u70b9\u51fb\u6b21\u6570\u3002<\/span><\/p>\n<p><span>\u6211\u5efa\u8bae\u8c28\u614e\u4f7f\u7528\u5b83\u2014\u2014\u4ec5\u5f53\u60a8\u7684\u76ee\u6807\u662f\u63a8\u52a8\u6d41\u91cf\u6765\u6536\u96c6\u6570\u636e\u65f6\u624d\u4f7f\u7528\u3002<\/span><\/p>\n<p><span>\u8bdd\u867d\u5982\u6b64\uff0c\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u5b83\u5bf9\u4e8e\u4e13\u6ce8\u4e8e\u52d8\u63a2\u7684\u4e0a\u5c42\u6f0f\u6597\u200b\u200b\u6d3b\u52a8\u5f88\u6709\u7528\uff0c\u4f8b\u5982<\/span><a href=\"https:\/\/searchengineland.com\/google-demand-gen-campaigns-migration-and-best-practices-433014\"><span>Demand Gen<\/span><\/a><span>\u6216\u751a\u81f3\u60a8\u5e0c\u671b\u4ece\u7279\u5b9a\u53d7\u4f17\u7fa4\u4f53\u4e2d\u4ea7\u751f\u65b0\u6d41\u91cf\u7684\u67d0\u4e9b\u641c\u7d22\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\u5bf9\u8fd9\u4e9b\u7ed3\u679c\u6301\u6000\u7591\u6001\u5ea6\uff0c\u56e0\u4e3a\u6b64\u51fa\u4ef7\u7b56\u7565\u5bf9\u70b9\u51fb\u8d28\u91cf\u6ca1\u6709\u4efb\u4f55\u9650\u5236\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/guide\/ppc\/bidding-and-bid-adjustments\"><strong><em><span>\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u51fa\u4ef7\u548c\u51fa\u4ef7\u8c03\u6574<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-3-target-impression-share\" class=\"wp-block-heading\"><span>3. \u76ee\u6807\u5c55\u793a\u4efd\u989d<\/span><\/h2>\n<p><span>\u5728\u6211\u770b\u6765\uff0c\u76ee\u6807\u5c55\u793a\u4efd\u989d\u53ea\u6709\u4e00\u4e2a\u7528\u4f8b\uff1a\u54c1\u724c\u641c\u7d22\u3002\u6211\u76f8\u4fe1\u8fd8\u6709\u5176\u4ed6\u573a\u666f\u5bf9\u4e0d\u540c\u7684\u4eba\u800c\u8a00\u662f\u6709\u610f\u4e49\u7684\u3002<\/span><\/p>\n<p><span>\u54c1\u724c\u641c\u7d22\u7684\u76ee\u6807\u662f\u4fdd\u6301\u53ef\u89c1\u6027\u2014\u2014\u60a8\u4e0d\u5e0c\u671b\u6d41\u91cf\u6700\u7ec8\u6d41\u5411\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u3002\u5982\u679c\u6d41\u91cf\u8f6c\u5316\uff0c\u90a3\u5c31\u8f6c\u5316\uff1b\u667a\u80fd\u51fa\u4ef7\u5b9e\u9645\u4e0a\u4e0d\u4f1a\u5f71\u54cd\u610f\u5411\u6c34\u5e73\u3002<\/span><\/p>\n<p><span>\u5f53\u60a8 90% \u7684\u65f6\u95f4\u90fd\u51fa\u73b0\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\uff0c\u5e76\u83b7\u5f97\u4e86 90% \u7684\u70b9\u51fb\u91cf\u65f6\uff0c\u5c31\u6ca1\u6709\u5fc5\u8981\u4f7f\u7528 CPA \u6216 ROAS \u76ee\u6807\u3002\u8fd9\u4e24\u8005\u90fd\u4f1a\u79ef\u6781\u63a8\u52a8\u60a8\u4e3a\u672c\u6765\u53ef\u4ee5\u7528\u66f4\u5c11\u7684\u94b1\u4e70\u5230\u7684\u70b9\u51fb\u652f\u4ed8\u66f4\u591a\u8d39\u7528\u3002<\/span><\/p>\n<p><span>\u518d\u6b21\u786e\u4fdd\u60a8\u53ea\u4f7f\u7528\u77ed\u8bed\u548c\u7cbe\u786e\u5339\u914d\uff0c\u5426\u5219\u7cfb\u7edf\u5c06\u4f1a\u8fc7\u5ea6\u5339\u914d\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u76ee\u7684\u662f\u83b7\u5f97\u66f4\u591a\u7ade\u4e89\u5bf9\u624b\u7684\u5c55\u793a\u4efd\u989d\uff0c\u8bf7\u4e0d\u8981\u4f7f\u7528\u6b64\u7b56\u7565\u3002\u7ade\u6807\u81ea\u5df1\u7684\u54c1\u724c\u610f\u5473\u7740\u60a8\u7684\u54c1\u724c\u76f8\u5173\u6027\u8f83\u9ad8\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u83b7\u5f97\u6bd4\u7ade\u4e89\u5bf9\u624b\u66f4\u4fbf\u5b9c\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\u53cd\u8fc7\u6765\u60f3\uff1a\u4f60\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u76f8\u5173\u6027\u4e0d\u9ad8\uff0c\u6240\u4ee5\u4f60\u5fc5\u987b\u66f4\u79ef\u6781\u5730\u51fa\u4ef7\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u4f1a\u4f7f\u7528 CPA \u6216 ROAS \u76ee\u6807\u6765\u786e\u4fdd\u8fd9\u79cd\u7b56\u7565\u4ecd\u7136\u6709\u5229\u53ef\u56fe\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-4-smart-bidding-and-why-i-prioritize-it\" class=\"wp-block-heading\"><span>4. \u667a\u80fd\u51fa\u4ef7\uff08\u4ee5\u53ca\u6211\u4f18\u5148\u8003\u8651\u5b83\u7684\u539f\u56e0\uff09<\/span><\/h2>\n<p><span>\u6211\u5927\u591a\u6570\u5e7f\u544a\u7cfb\u5217\u7684\u76ee\u6807\u90fd\u662f\u6700\u7ec8\u8f6c\u5411\u67d0\u79cd\u5f62\u5f0f\u7684\u667a\u80fd\u51fa\u4ef7\u3002\u8c37\u6b4c\u62e5\u6709\u5927\u91cf\u7528\u6237\u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u4f1a\u5f71\u54cd\u5176\u5c06\u4f60\u7684\u5e10\u6237\u63a8\u5411\u6b63\u786e\u65b9\u5411\u7684\u80fd\u529b\uff0c\u4f46\u5982\u679c\u4f60\u575a\u6301\u624b\u52a8\u51fa\u4ef7\uff0c\u4f60\u6c38\u8fdc\u4e0d\u4f1a\u770b\u5230\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<p><span>\u8bb8\u591a\u5e7f\u544a\u5546\u548c\u5a92\u4f53\u4e70\u5bb6\u5bf9\u667a\u80fd\u7ade\u4ef7\u6301\u6000\u7591\u6001\u5ea6\uff0c\u4ed6\u4eec\u5b8c\u5168\u6709\u7406\u7531\u8fd9\u6837\u505a\u3002\u4f46\u6211\u4e0d\u8ba4\u4e3a\u8fc7\u5ea6\u4f9d\u8d56\u624b\u52a8\u63a7\u5236\u7684\u5e7f\u544a\u6d3b\u52a8\u5728\u672a\u6765\u51e0\u5e74\u4f1a\u7ee7\u7eed\u4ea7\u751f\u5de8\u5927\u7684\u6548\u679c\u3002<\/span><\/p>\n<h3 id=\"h-maximize-conversions-target-cpa-and-maximize-conversion-value-target-roas\" class=\"wp-block-heading\"><span>\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\uff08\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\uff09\u548c\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\uff08\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09<\/span><\/h3>\n<p><span>Google \u4e24\u79cd\u4e3b\u8981\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\u4e4b\u95f4\u7684\u533a\u522b\u5f88\u7b80\u5355\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6700\u5927\u5316\u8f6c\u5316\u201d\u4fa7\u91cd\u4e8e\u4ea4\u6613\u6b21\u6570\u6216\u8f6c\u5316\u64cd\u4f5c<\/span><\/li>\n<li><span>\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\u4fa7\u91cd\u4e8e\u60a8\u63d0\u4f9b\u7684\u4efb\u4f55\u4ef7\u503c\uff08\u901a\u5e38\u662f\u6536\u5165\uff09<\/span><\/li>\n<\/ul>\n<p><span>\u6700\u7ec8\u7ecf\u5e38\u53d1\u751f\u7684\u60c5\u51b5\u662f\uff0c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u670d\u52a1\u63d0\u4f9b\u5546\u503e\u5411\u4e8e\u6700\u5927\u5316\u8f6c\u5316\uff0c\u800c\u7535\u5b50\u5546\u52a1\u54c1\u724c\u5219\u8ffd\u6c42\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\u3002\u4f46\u5982\u679c\u60a8\u8fdb\u884c<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-for-lead-gen-9-tips-to-scale-low-spending-campaigns-436378\"><span>\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5e76\u4e14\u53ef\u4ee5\u5bfc\u5165\u60a8\u7684\u7ebf\u4e0b\u8f6c\u5316\u4ef7\u503c<\/span><\/a><span>\uff08\u6e20\u9053\u548c\u9500\u552e\u6570\u636e\uff09\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u4f7f\u7528\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\u6765\u83b7\u5f97\u5de8\u5927\u6548\u679c\u3002<\/span><\/p>\n<p><span>Google Ads \u7684\u6700\u7ec8\u76ee\u6807\u662f\u6839\u636e\u4ef7\u503c\u51fa\u4ef7\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u67e5\u770b\u6210\u672c\u4e0e\u6536\u5165\u5e76\u4f18\u5316\u5229\u6da6\u7387\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u8fd9\u4e24\u79cd\u51fa\u4ef7\u7b56\u7565\uff0c\u60a8\u90fd\u53ef\u4ee5\u5305\u542b\u4e00\u4e2a\u76ee\u6807\uff1a\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\u7684 CPA \u548c\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\u7684 ROAS\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u6ca1\u6709\u8fd9\u4e9b\u76ee\u6807\uff0c\u60a8\u5c31\u7b49\u4e8e\u544a\u8bc9 Google \u7528\u5c3d\u60a8\u7684\u5168\u90e8\u9884\u7b97\uff0c\u65e0\u8bba\u662f\u6bcf\u5929 100 \u7f8e\u5143\u8fd8\u662f 100,000 \u7f8e\u5143\u3002\u7cfb\u7edf\u4f1a\u5c3d\u529b\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u540c\u65f6\u4e3a\u60a8\u5e26\u6765\u5c3d\u53ef\u80fd\u591a\u7684\u8f6c\u5316\u6216\u8f6c\u5316\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u4e3a\u5176\u6307\u5b9a\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u6216\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff0c\u60a8\u5c31\u4e0d\u518d\u544a\u8bc9\u7cfb\u7edf\u5176\u9996\u8981\u76ee\u6807\u662f\u82b1\u6389\u9884\u7b97\uff0c\u800c\u662f\u5728\u8fd9\u4e9b\u9650\u5236\u5185\u5c3d\u53ef\u80fd\u591a\u5730\u82b1\u6389\u9884\u7b97\u7684\u540c\u65f6\u5b9e\u73b0\u60a8\u7684\u76ee\u6807\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u5927\u591a\u6570\u5bfb\u6c42\u76c8\u5229\u7684\u5e7f\u544a\u7cfb\u5217\u6765\u8bf4\uff0c\u9664\u975e\u4f60\u5728\u8986\u76d6\u9762\u3001\u9891\u7387\u6216\u6307\u6807\u65b9\u9762\u6709\u7279\u5b9a\u7684\u76ee\u6807\uff0c\u5426\u5219\u4f60\u901a\u5e38\u5e0c\u671b\u5b9e\u73b0\u201c\u4ee5\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\u201d\u6216\u201c\u4ee5\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\u201d\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-finding-the-sweet-spot-for-a-roas-or-cpa-target\" class=\"wp-block-heading\"><span>\u627e\u5230 ROAS \u6216 CPA \u76ee\u6807\u7684\u6700\u4f73\u5e73\u8861\u70b9<\/span><\/h3>\n<p><span>\u627e\u5230\u9002\u5408\u667a\u80fd\u51fa\u4ef7\u7684\u6700\u4f73 ROAS \u6216 CPA \u76ee\u6807\u662f\u4e00\u95e8\u79d1\u5b66\u3002<\/span><\/p>\n<p><span>\u6211\u559c\u6b22\u5728\u5f00\u59cb\u65f6\u4e0d\u8bbe\u76ee\u6807\u3002\u8fd9\u6837\u53ef\u4ee5\u4fc3\u4f7f\u5176\u652f\u51fa\u5e76\u6536\u96c6\u6570\u636e\uff0c\u8ba9\u6211\u80fd\u591f\u4e3a\u8be5\u76ee\u6807\u8bbe\u5b9a\u57fa\u51c6\u3002\u5982\u679c\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u4e3a 100 \u7f8e\u5143\uff0c\u800c\u6211\u5e0c\u671b\u5b83\u66f4\u4f4e\uff0c\u6211\u4f1a\u5c06\u76ee\u6807\u8bbe\u4e3a 95 \u7f8e\u5143\uff0c\u770b\u770b\u6211\u8fd8\u80fd\u82b1\u591a\u5c11\u94b1\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u6211\u7684\u6bcf\u65e5\u9884\u7b97\u4ecd\u80fd\u5f97\u5230\u5145\u5206\u5229\u7528\uff0c\u6211\u4f1a\u7ee7\u7eed\u6162\u6162\u7f29\u51cf\u9884\u7b97\uff0c\u540c\u65f6\u770b\u770b\u662f\u5426\u8fd8\u80fd\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u5438\u5f15\u5230\u7c7b\u4f3c\u7684\u6d41\u91cf\u548c\u8f6c\u5316\u91cf\u3002\u7ee7\u7eed\u8c03\u6574\u8fd9\u4e9b\u6307\u6807\uff0c\u76f4\u5230\u5b83\u8fbe\u5230\u5bf9\u60a8\u6765\u8bf4\u5408\u7406\u7684\u6c34\u5e73\uff0c\u540c\u65f6\u9075\u5faa\u4ee5\u4e0b\u6700\u4f73\u505a\u6cd5\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6bcf\u6b21\u5c06\u76ee\u6807\u964d\u4f4e\u4e0d\u8d85\u8fc7 10-20%\uff0c\u5e76\u7ed9\u7cfb\u7edf\u51e0\u5468\u7684\u65f6\u95f4\u6765\u9002\u5e94\u3002\u62e5\u6709\u66f4\u591a\u8f6c\u5316\u6570\u636e\u7684\u5e10\u6237\u53ef\u4ee5\u8fdb\u884c\u66f4\u5927\u3001\u66f4\u9891\u7e41\u7684\u66f4\u6539\u3002<\/span><\/li>\n<li><span>\u5c0f\u5fc3\u60ac\u5d16\u3002\u4e5f\u8bb8\u4f60\u6700\u7ec8\u4f1a\u8fbe\u5230\u539f\u59cb\u4ea4\u6613\u91cf\u7684 90%\uff0c\u800c\u652f\u51fa\u4ec5\u4e3a\u539f\u59cb\u652f\u51fa\u7684 60-70%\uff08\u5e76\u4e14\u4ecd\u7136\u8017\u5c3d\u51e0\u4e4e\u5168\u90e8\u6bcf\u65e5\u9884\u7b97\uff09\u3002\u4e5f\u8bb8\u4f60\u4f1a\u770b\u5230\u5927\u5e45\u4e0b\u964d\uff0c\u9700\u8981\u56de\u6eda\u3002<\/span><\/li>\n<li><span>\u6bcf\u5f53\u5e7f\u544a\u7cfb\u5217\u6bcf\u5929\u8fbe\u5230\u5176\u6bcf\u65e5\u9884\u7b97\u65f6\uff0c\u5c31\u964d\u4f4e\u51fa\u4ef7\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u667a\u80fd\u51fa\u4ef7\u964d\u4f4e\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u6216\u63d0\u9ad8\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u6765\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u8fd9\u4f1a\u6539\u53d8\u53c2\u4e0e\u7ade\u4ef7\u7684\u6700\u7ec8\u51fa\u4ef7\u3002\u5982\u679c\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u4e3a\u6bcf\u5929 100 \u7f8e\u5143\uff0c\u5e76\u4e14\u6bcf\u5929\u82b1\u8d39 105 \u7f8e\u5143\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u964d\u4f4e\u51fa\u4ef7\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-value-based-bidding\" class=\"wp-block-heading\"><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u6295\u6807<\/span><\/h3>\n<p><span>\u901a\u8fc7\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\uff0cGoogle \u8ba9\u60a8\u6709\u673a\u4f1a\u5411\u5176\u63d0\u4f9b\u4e1a\u52a1\u6570\u636e\uff0c\u4ee5\u8bf4\u660e\u54ea\u4e9b\u6f5c\u5728\u5ba2\u6237\u5bf9\u60a8\u6700\u6709\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u5b83\u901a\u5e38\u88ab\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u7528\u6765\u91cf\u5316\u7269\u54c1\u7684\u7f8e\u5143\u4ef7\u503c\uff0c\u4f46\u5b83\u4e5f\u53ef\u4ee5\u7528\u4e8e\u6f5c\u5728\u5ba2\u6237\u7684\u4ea7\u751f\u3002<\/span><\/p>\n<p><span>\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u6700\u7b80\u5355\u7684\u65b9\u5f0f\u662f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u60a8\u54c1\u724c\u7684\u5b8c\u6574\u9500\u552e\u6e20\u9053\u2014\u2014\u6f5c\u5728\u5ba2\u6237\u5982\u4f55\u53d8\u6210\u9500\u552e\u7ebf\u7d22\uff0c\u9500\u552e\u7ebf\u7d22\u5982\u4f55\u53d8\u6210\u5408\u683c\u7684\u9500\u552e\u7ebf\u7d22\uff0c\u5408\u683c\u7684\u9500\u552e\u7ebf\u7d22\u5982\u4f55\u53d8\u6210\u673a\u4f1a\uff0c\u4ee5\u53ca\u673a\u4f1a\u5982\u4f55\u53d8\u6210\u9500\u552e\u3002<\/span><\/li>\n<li><span>\u4e0e\u60a8\u7684\u56e2\u961f\u6216\u5ba2\u6237\u4e00\u8d77\u786e\u5b9a\u9500\u552e\u4ef7\u503c\uff0c\u7136\u540e\u901a\u8fc7\u6f0f\u6597\u9006\u5411\u5de5\u4f5c\uff0c\u8bb0\u4e0b\u4ece\u4e00\u4e2a\u9636\u6bb5\u5230\u4e0b\u4e00\u4e2a\u9636\u6bb5\u7684\u5178\u578b\u8f6c\u5316\u7387\u3002\u5982\u679c\u60a8\u505a\u5f97\u6b63\u786e\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u4ea4\u6613\u4ea7\u751f\u7684\u6536\u5165\u6765\u786e\u5b9a Google Ads \u4e2d\u8f6c\u5316\u7684\u4ef7\u503c\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/why-performance-max-lead-generation-fails-make-it-work-393038\"><span>\u79bb\u7ebf\u8f6c\u5316<\/span><\/a><span>\u624b\u52a8\u6216\u81ea\u52a8\u5c06\u8be5\u4fe1\u606f\u548c\u503c\u53cd\u9988\u7ed9 Google Ads\uff0c\u4ece\u800c\u4f7f\u7cfb\u7edf\u80fd\u591f\u627e\u5230\u66f4\u591a\u80fd\u591f\u4fc3\u6210\u4ea4\u6613\u3001\u7b7e\u7f72\u5408\u540c\u548c\u94f6\u884c\u5b58\u6b3e\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6b64\u5916\uff0c\u8f6c\u5316\u4ef7\u503c\u89c4\u5219\u53ef\u8ba9\u60a8\u4e3a\u4f4d\u7f6e\u3001\u8bbe\u5907\u548c\u53d7\u4f17\u6dfb\u52a0\u6b63\u6743\u91cd\u548c\u8d1f\u6743\u91cd\uff0c\u4ece\u800c\u6709\u6548\u5730\u4f5c\u4e3a\u667a\u80fd\u51fa\u4ef7\u7684\u53e6\u4e00\u5c42\u51fa\u4ef7\u8c03\u6574\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/value-based-bidding-boost-google-ads-437240\"><strong><em><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u51fa\u4ef7\uff1a\u4e3a\u4ec0\u4e48\u5b83\u662f\u63d0\u5347 Google \u5e7f\u544a\u6548\u679c\u7684\u5173\u952e<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-match-bid-strategy-to-your-campaign-s-goals\" class=\"wp-block-heading\"><span>\u5c06\u51fa\u4ef7\u7b56\u7565\u4e0e\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\u76f8\u5339\u914d<\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437541 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/1.02-1080X1080-JXT-Group-HR-216650.png.webp\" alt=\"Google Ads \u51fa\u4ef7\u7b56\u7565\u8868\" width=\"1080\" height=\"1080\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/1.02-1080X1080-JXT-Group-HR-216650.png.webp 1080w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/1.02-1080X1080-JXT-Group-HR-216650-338x338.png.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/1.02-1080X1080-JXT-Group-HR-216650-600x600.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/1.02-1080X1080-JXT-Group-HR-216650-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/1.02-1080X1080-JXT-Group-HR-216650-768x768.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/1.02-1080X1080-JXT-Group-HR-216650-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 1080px) 100vw, 1080px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/1.02-1080X1080-JXT-Group-HR-216650.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u603b\u4f53\u800c\u8a00\uff0c\u6211\u652f\u6301\u667a\u80fd\u51fa\u4ef7\u548c\u81ea\u52a8\u5316\u3002\u4e0d\u8fc7\uff0c\u6211\u77e5\u9053\u6210\u5343\u4e0a\u4e07\u7684 Google Ads \u8425\u9500\u4eba\u5458\u4ecd\u7136\u559c\u6b22\u81ea\u5df1\u63a7\u5236\u4e00\u5207\u7684\u4f20\u7edf\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u5f52\u6839\u7ed3\u5e95\uff0c\u91cd\u8981\u7684\u662f\u6211\u4eec\u90fd\u80fd\u4e3a\u5ba2\u6237\u548c\u54c1\u724c\u63d0\u4f9b\u6700\u597d\u7684\u670d\u52a1\u3002\u56e0\u6b64\uff0c\u6211\u8ba4\u4e3a\u9009\u62e9\u7ade\u4ef7\u7b56\u7565\u6700\u91cd\u8981\u7684\u90e8\u5206\u662f\u5c06\u5176\u4e0e\u60a8\u60f3\u8981\u5b9e\u73b0\u7684\u76ee\u6807\u76f8\u5339\u914d\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0cPerformance Max \u4ec5\u5141\u8bb8\u60a8\u4f7f\u7528\u667a\u80fd\u51fa\u4ef7\uff0c\u4e0d\u9002\u5408\u8f6c\u5316\u6570\u636e\u6709\u9650\u7684\u5e10\u6237\u3002\u5982\u679c\u60a8\u4e0d\u613f\u610f\u9002\u5e94\uff0c\u8bf7\u575a\u6301\u4f7f\u7528\u624b\u52a8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u53ca\u5176\u9650\u5236\u3002<\/span><\/p>\n<p><span>\u5728\u6b63\u786e\u7684\u80cc\u666f\u4e0b\uff0c\u5bf9\u81ea\u52a8\u5316\u548c\u4eba\u5de5\u667a\u80fd\u7684\u6279\u8bc4\u662f\u516c\u5e73\u7684\uff0c\u4f46\u5bf9\u4e8e\u90a3\u4e9b\u5728\u6b63\u786e\u7684\u652f\u6301\u548c\u8bbe\u7f6e\u4e0b\u4f7f\u7528\u8fd9\u4e9b\u65b0\u6280\u672f\u7684\u4eba\u6765\u8bf4\uff0c\u66f4\u597d\u7684\u6027\u80fd\u662f\u4e00\u4e2a\u201c\u4f55\u65f6\u201d\u800c\u4e0d\u662f\u201c\u662f\u5426\u201d\u7684\u95ee\u9898\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1201","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1201"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1201\/revisions"}],"predecessor-version":[{"id":2902,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1201\/revisions\/2902"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}