{"id":1193,"date":"2025-02-07T04:27:31","date_gmt":"2025-02-06T20:27:31","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1193"},"modified":"2025-02-07T07:10:14","modified_gmt":"2025-02-06T23:10:14","slug":"%e5%ae%a2%e6%88%b7%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9b%be%e4%b8%8e%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1-seo-%e7%9a%84%e5%8d%8f%e5%90%8c%e4%bd%9c%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1193","title":{"rendered":"\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u4e0e\u7535\u5b50\u5546\u52a1 SEO \u7684\u534f\u540c\u4f5c\u7528"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u7f51\u4e0a\u8d2d\u7269\u5bf9\u4e8e\u987e\u5ba2\u6765\u8bf4\u662f\u4e00\u79cd\u52a8\u6001\u7684\u4f53\u9a8c\uff0c\u8fd9\u79cd\u4f53\u9a8c\u662f\u7531\u5bf9\u7279\u5b9a\u9700\u6c42\u6216\u613f\u671b\u7684\u8ba4\u8bc6\u5f15\u53d1\u7684\u3002<\/span><\/p>\n<p><span>\u6b63\u5982\u201c\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u4ee5\u5b9e\u73b0 SEO \u548c\u8425\u9500\u6210\u529f\u201d\u4e2d\u6240\u63a2\u8ba8\u7684\uff0c\u4e86\u89e3\u5ba2\u6237\u7684\u8d2d\u4e70\u8def\u5f84\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u672c\u6587\u63a2\u8ba8\u4e86\u5ba2\u6237\u65c5\u7a0b\u56fe\u548c SEO \u5728\u4f18\u5316\u7535\u5b50\u5546\u52a1\u7b56\u7565\u4e2d\u7684\u4f5c\u7528\u4e4b\u95f4\u7684\u590d\u6742\u5173\u7cfb\u3002<\/span><\/p>\n<h2 id=\"h-from-b2b-to-ecommerce-navigating-the-customer-journey\" class=\"wp-block-heading\"><span>\u4ece B2B \u5230\u7535\u5b50\u5546\u52a1\uff1a\u5f15\u5bfc\u5ba2\u6237\u65c5\u7a0b<\/span><\/h2>\n<p><span>\u987e\u5ba2\u7684\u8d2d\u4e70\u65c5\u7a0b\u59cb\u4e8e\u8ba4\u8bc6\u5230\u987e\u5ba2\u65e5\u5e38\u4f53\u9a8c\u4e2d\u7684\u5dee\u8ddd\uff0c\u4f8b\u5982\u4e22\u5931\u7684\u7269\u54c1\u3001\u751f\u6d3b\u65b9\u5f0f\u7684\u5347\u7ea7\u6216\u5de5\u4f5c\u573a\u6240\u6311\u6218\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><span>\u5728\u6211\u4e4b\u524d\u7684\u6587\u7ae0\u201c\u00a0<\/span><a href=\"https:\/\/searchengineland.com\/b2b-saas-seo-mapping-your-keywords-to-the-customer-journey-433533\"><span>B2B SaaS SEO\uff1a\u5c06\u60a8\u7684\u5173\u952e\u8bcd\u6620\u5c04\u5230\u5ba2\u6237\u65c5\u7a0b<\/span><\/a><span>\u201d\u4e2d\uff0c\u6211\u8ba8\u8bba\u4e86\u901a\u8fc7\u5173\u952e\u8bcd\u5206\u6790\u548c\u5185\u5bb9\u6807\u8bb0\u4ece\u6218\u7565\u4e0a\u5f71\u54cd B2B SaaS \u5ba2\u6237\u65c5\u7a0b\u3002<\/span><\/p>\n<p><span>\u7535\u5b50\u5546\u52a1\u53ef\u80fd\u770b\u8d77\u6765\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u901a\u5e38\u975e\u5e38\u76f8\u4f3c\uff0c\u5c24\u5176\u662f\u5f53\u4e70\u5bb6\u8003\u8651\u8d2d\u4e70\u5bb6\u5177\u6216\u5bb6\u5c45\u88c5\u9970\u7b49\u6602\u8d35\u7269\u54c1\u65f6\u3002<\/span><\/p>\n<p><span>\u7535\u5b50\u5546\u52a1\u5ba2\u6237\u65c5\u7a0b\u6db5\u76d6\u5b8c\u6574\u7684\u7aef\u5230\u7aef\u4f53\u9a8c\uff0c\u4ece\u4e0e\u54c1\u724c\u5728\u7ebf\u5546\u5e97\u7684\u7b2c\u4e00\u6b21\u4e92\u52a8\u5f00\u59cb\uff0c\u5230\u6700\u7ec8\u8d2d\u4e70\u3002\u00a0<\/span><\/p>\n<p><span>\u4e86\u89e3\u4e94\u4e2a\u9636\u6bb5\uff08\u8ba4\u77e5\u3001\u8003\u8651\u3001\u89e3\u51b3\u65b9\u6848\u9009\u62e9\u3001\u8f6c\u5316\u3001\u670d\u52a1\u548c\u5fe0\u8bda\u5ea6\uff09\u81f3\u5173\u91cd\u8981\u3002\u5b83\u5f3a\u8c03\u5ba2\u6237\u65c5\u7a0b\u4e0d\u4ec5\u9650\u4e8e\u8d2d\u4e70\uff0c\u670d\u52a1\u548c\u5fe0\u8bda\u5ea6\u4e5f\u662f\u5176\u4e2d\u5fc5\u4e0d\u53ef\u5c11\u7684\u7ec4\u6210\u90e8\u5206\u3002<\/span><\/p>\n<h2 id=\"h-what-is-a-customer-journey-map-for-ecommerce\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f\u7535\u5b50\u5546\u52a1\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff1f<\/span><\/h2>\n<p><span>\u7535\u5b50\u5546\u52a1\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u662f\u4e00\u79cd\u89c6\u89c9\u6307\u5357\uff0c\u5c55\u793a\u4e86\u5ba2\u6237\u5728\u7f51\u5e97\u7684\u6574\u4e2a\u4f53\u9a8c\uff0c\u4ece\u7b2c\u4e00\u6b21\u4e92\u52a8\u5230\u6700\u7ec8\u8d2d\u4e70\u4e43\u81f3\u66f4\u8fdc\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u548c\u6539\u5584\u5ba2\u6237\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u7684\u4e0d\u540c\u63a5\u89e6\u70b9\u548c\u4e92\u52a8\u3002\u00a0<\/span><\/p>\n<p><span>\u521b\u5efa\u6b64\u5730\u56fe\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u7684\u884c\u4e3a\u3001\u504f\u597d\u548c\u6311\u6218\u3002\u8fd9\u4e9b\u4fe1\u606f\u4f7f\u4f01\u4e1a\u80fd\u591f\u5b9a\u5236\u5176\u8425\u9500\u3001\u4ea7\u54c1\u548c\u652f\u6301\uff0c\u4ee5\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u3002<\/span><\/p>\n<h2 id=\"h-seo-within-the-5-stages-of-the-ecommerce-funnel\" class=\"wp-block-heading\"><span>\u7535\u5b50\u5546\u52a1\u6f0f\u6597 5 \u4e2a\u9636\u6bb5\u5185\u7684 SEO<\/span><\/h2>\n<p><span>\u5728\u7535\u5b50\u5546\u52a1\u4e2d\uff0c\u4e86\u89e3\u4e70\u5bb6\u65c5\u7a0b\u7684\u590d\u6742\u7ec6\u8282\u81f3\u5173\u91cd\u8981\uff0c\u800c SEO \u5728\u6bcf\u4e2a\u8f6c\u5316\u6e20\u9053\u9636\u6bb5\u90fd\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8 SEO \u5982\u4f55\u4e0e\u8fd9\u4e94\u4e2a\u9636\u6bb5\u6218\u7565\u6027\u5730\u7ed3\u5408\uff0c\u4ee5\u589e\u5f3a\u5728\u7ebf\u8d2d\u7269\u4f53\u9a8c\u5e76\u63d0\u9ad8\u9500\u552e\u989d\u3002<\/span><\/p>\n<h3 id=\"h-1-awareness-of-need\" class=\"wp-block-heading\"><span>1. \u610f\u8bc6\u5230\u9700\u6c42<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u6f0f\u6597\u4ece\u8ba4\u77e5\u9636\u6bb5\u5f00\u59cb\uff0c\u6f5c\u5728\u5ba2\u6237\u5728\u6b64\u9636\u6bb5\u9996\u6b21\u63a5\u89e6\u60a8\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u3002SEO \u5b9e\u8df5\u53ef\u7528\u4e8e\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002\u00a0<\/span><\/li>\n<li><span>\u8fd9\u4e9b\u7b56\u7565\u901a\u8fc7\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u63a8\u8350\u63d0\u9ad8\u4e86\u77e5\u540d\u5ea6\uff0c\u4e3a\u6210\u529f\u7684\u4e70\u5bb6\u65c5\u7a0b\u5960\u5b9a\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-2-consideration\" class=\"wp-block-heading\"><span>2. \u5bf9\u4ef7<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5f53\u6d88\u8d39\u8005\u79ef\u6781\u7814\u7a76\u548c\u8bc4\u4f30\u5404\u79cd\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\uff0cSEO \u5c31\u4f1a\u6210\u4e3a\u8003\u8651\u7684\u7126\u70b9\u3002\u00a0<\/span><\/li>\n<li><span>\u7b56\u7565\u5305\u62ec<\/span><a href=\"https:\/\/searchengineland.com\/product-page-seo-guide-437261\"><span>\u4f18\u5316\u4ea7\u54c1\u9875\u9762<\/span><\/a><span>\u548c\u589e\u5f3a\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-3-conversion\" class=\"wp-block-heading\"><span>3. \u8f6c\u6362<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8f6c\u5316\u9636\u6bb5\uff0c\u5373\u8bbf\u95ee\u8005\u91c7\u53d6\u6240\u9700\u884c\u52a8\u7684\u9636\u6bb5\uff0c\u662f\u6f0f\u6597\u4e2d\u81f3\u5173\u91cd\u8981\u7684\u9636\u6bb5\u3002<\/span><\/li>\n<li><span>\u7528\u6237\u53cb\u597d\u7684\u7ed3\u8d26\u6d41\u7a0b\u548c\u6709\u8bf4\u670d\u529b\u7684\u4ea7\u54c1\u63cf\u8ff0\u5bf9\u8f6c\u5316\u6210\u529f\u6709\u5f88\u5927\u8d21\u732e\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-4-solution-selection\" class=\"wp-block-heading\"><span>4. \u89e3\u51b3\u65b9\u6848\u9009\u62e9<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5bfb\u6c42\u670b\u53cb\u6216\u5176\u4ed6\u91cd\u8981\u4eba\u7269\u8ba4\u53ef\u7684\u7528\u6237\u4f1a\u5bfb\u627e\u80fd\u591f\u8bc1\u660e\u5176\u6d88\u8d39\u5408\u7406\u6027\u7684\u5185\u5bb9\uff0c\u5f3a\u8c03\u4ef7\u683c\u548c\u6574\u4f53\u4ef7\u503c\u3002\u00a0<\/span><\/li>\n<li><span>\u6709\u4e9b\u4eba\u5f88\u5feb\u5c31\u505a\u51fa\u51b3\u5b9a\uff0c\u4f46\u9ad8\u4ef7\u7684\u5546\u54c1\u6216\u4e0d\u660e\u786e\u7684\u4ea7\u54c1\u9875\u9762\u53ef\u80fd\u4f1a\u51cf\u6162\u8fd9\u4e00\u8fdb\u7a0b\u3002<\/span><\/li>\n<li><span>\u60a8\u5728\u6b64\u5904\u7684\u5185\u5bb9\u5c31\u50cf\u4e00\u4f4d\u652f\u6301\u6027\u7684\u670b\u53cb\uff0c\u7ed9\u4e88\u4eba\u4eec\u5b89\u6170\uff0c\u5c31\u50cf\u6709\u4eba\u5728\u8d2d\u7269\u65f6\u8bf4\u201c\u90a3\u4ef6\u8863\u670d\u4f60\u7a7f\u8d77\u6765\u5f88\u597d\u770b\u201d\u4e00\u6837\u3002\u00a0<\/span><\/li>\n<li><span>\u7528\u6237\u8bc4\u8bba\u3001\u62a5\u544a\u6216\u6709\u5f71\u54cd\u529b\u7684\u89c6\u9891\u53d6\u4ee3\u4e86\u670b\u53cb\u7684\u53cd\u9988\uff0c\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u51b3\u5b9a\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-5-retention\" class=\"wp-block-heading\"><span>5. \u4fdd\u7559<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u8d2d\u4e70\u540e\uff0c\u91cd\u70b9\u8f6c\u79fb\u5230\u5ba2\u6237\u4fdd\u7559\uff0c\u8fd9\u662f\u957f\u671f\u6210\u529f\u548c\u54c1\u724c\u5fe0\u8bda\u5ea6\u7684\u5173\u952e\u65b9\u9762\u3002\u00a0<\/span><\/li>\n<li><span>\u8003\u8651\u4fdd\u6301\u6c9f\u901a\uff0c\u63d0\u4f9b\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1\uff0c\u5e76\u53ef\u80fd\u4e3a\u91cd\u590d\u4e1a\u52a1\u63d0\u4f9b\u6fc0\u52b1\u3002\u00a0<\/span><\/li>\n<li><span>\u8fd9\u4e9b\u7b56\u7565\u52a0\u5f3a\u4e86\u5ba2\u6237\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u57f9\u517b\u4e86\u5fe0\u8bda\u5ea6\u548c\u6301\u7eed\u53c2\u4e0e\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-bonus-advocacy\" class=\"wp-block-heading\"><span>\u5956\u91d1\uff1a\u5021\u5bfc<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u5021\u5bfc\u9636\u6bb5\uff0c\u6ee1\u610f\u7684\u987e\u5ba2\u8f6c\u53d8\u4e3a\u54c1\u724c\u5021\u5bfc\u8005\u3002\u00a0<\/span><\/li>\n<li><span>\u60a8\u53ef\u4ee5\u901a\u8fc7\u8bc4\u8bba\u3001\u63a8\u8350\u548c\u53e3\u7891\u63a8\u8350\u6765\u83b7\u53d6\u79ef\u6781\u7684\u7ecf\u9a8c\u3002\u00a0<\/span><\/li>\n<li><span>\u4ee5 SEO \u4e3a\u4e3b\u5bfc\u7684\u5ba3\u4f20\u7b56\u7565\u6709\u52a9\u4e8e\u5438\u5f15\u65b0\u5ba2\u6237\u5e76\u4fc3\u8fdb\u60a8\u7684\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u7684\u6574\u4f53\u589e\u957f\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/ecommerce-seo-ux-tips-traffic-sales-389972\"><span>\u7535\u5b50\u5546\u52a1 SEO \u548c\u7528\u6237\u4f53\u9a8c\uff1a\u63d0\u5347\u6d41\u91cf\u548c\u9500\u91cf\u7684 4 \u4e2a\u7b80\u5355\u6280\u5de7<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-tagging-keywords-in-the-ecommerce-customer-journey\" class=\"wp-block-heading\"><span>\u5728\u7535\u5b50\u5546\u52a1\u5ba2\u6237\u65c5\u7a0b\u4e2d\u6807\u8bb0\u5173\u952e\u5b57<\/span><\/h2>\n<p><span>\u5f53\u60a8\u5f00\u59cb\u4e3a\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u6807\u8bb0\u5173\u952e\u5b57\u65f6\uff0c\u4e86\u89e3\u5ba2\u6237\u7684\u65c5\u7a0b\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u6309\u7167<\/span><a href=\"https:\/\/searchengineland.com\/b2b-saas-seo-mapping-your-keywords-to-the-customer-journey-433533#:~:text=Tagging%20keywords%20with%20the%20customer%20journey\"><span>B2B \u5173\u952e\u5b57\u6807\u8bb0\u7684\u5206\u6b65\u6307\u5357<\/span><\/a><span>\uff0c\u4e0b\u9762\u4ecb\u7ecd\u5982\u4f55\u4f7f\u7528 Google \u8868\u683c\u4e3a\u9500\u552e\u8fd0\u52a8\u978b\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6807\u8bb0\u5173\u952e\u5b57\u3002\u00a0\u00a0<\/span><\/p>\n<h3 id=\"h-product-keywords\" class=\"wp-block-heading\"><span>\u4ea7\u54c1\u5173\u952e\u5b57<\/span><\/h3>\n<p><strong><span>\u521b\u5efa\u5e26\u6709\u6570\u636e\u9a8c\u8bc1\u7684\u201c\u65c5\u7a0b\u9636\u6bb5\u201d\u9009\u9879\u5361<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5f15\u5165\u4e00\u4e2a\u6982\u8ff0\u5ba2\u6237\u65c5\u7a0b\u9636\u6bb5\u7684\u6807\u7b7e\uff0c\u5e76\u5c06\u5176\u7528\u4f5c\u6570\u636e\u9a8c\u8bc1\u4e0b\u62c9\u83dc\u5355\uff0c\u4ee5\u4fbf\u4e8e\u9009\u62e9\u3002\u00a0<\/span><\/li>\n<li><span>\u8fd9\u6709\u52a9\u4e8e\u4e0e\u4e0d\u540c\u56e2\u961f\u7684\u5408\u4f5c\uff0c\u786e\u4fdd\u5bf9\u6bcf\u4e2a\u9636\u6bb5\u7684\u6d41\u7a0b\u548c\u6307\u5bfc\u6709\u5171\u540c\u7684\u7406\u89e3\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-customer-journey-stages\" class=\"wp-block-heading\"><span>\u5ba2\u6237\u65c5\u7a0b\u9636\u6bb5<\/span><\/h3>\n<p><strong><span>\u5229\u7528\u201c\u9636\u6bb5\u201d\u6807\u7b7e\u8fdb\u884c\u5173\u952e\u5b57\u6807\u8bb0<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5c06\u201c\u9636\u6bb5\u201d\u9009\u9879\u5361\u8bbe\u4e3a\u7535\u5b50\u8868\u683c\u4e2d\u7684\u6570\u636e\u9a8c\u8bc1\u4e0b\u62c9\u83dc\u5355\uff0c\u4ee5\u4fbf\u9ad8\u6548\u6807\u8bb0\u5173\u952e\u5b57\u3002\u8fd9\u53ef\u786e\u4fdd\u6bcf\u4e2a\u5173\u952e\u5b57\u4e0e\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u7279\u5b9a\u9636\u6bb5\u76f8\u5173\u8054\u3002\u00a0<\/span><\/li>\n<li><span>\u5728\u6211\u7684\u4f8b\u5b50\u4e2d\uff0c\u6211\u91cd\u70b9\u5173\u6ce8\u4e86\u5bfc\u81f4\u8d2d\u4e70\u51b3\u7b56\u7684\u9636\u6bb5\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u610f\u8bc6\u5230\u9700\u6c42<\/span><\/li>\n<li><span>\u8003\u8651<\/span><\/li>\n<li><span>\u65b9\u6848\u9009\u62e9<\/span><\/li>\n<li><span>\u8f6c\u6362<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"h-keyword-tagging\" class=\"wp-block-heading\"><span>\u5173\u952e\u5b57\u6807\u8bb0<\/span><\/h3>\n<p><span>\u8bbe\u7f6e\u5b8c\u6210\u540e\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u6807\u8bb0\u60a8\u7684\u7535\u5b50\u5546\u52a1\u5173\u952e\u5b57\u4e86\u3002\u5c3d\u7ba1\u8fd9\u9879\u4efb\u52a1\u53ef\u80fd\u5f88\u7e41\u91cd\uff0c\u4f46\u968f\u7740\u60a8\u786e\u5b9a\u4e0e\u4e0d\u540c\u9636\u6bb5\u76f8\u7b26\u7684\u5355\u8bcd\u6216\u77ed\u8bed\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u4f1a\u53d8\u5f97\u66f4\u52a0\u987a\u7545\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5728\u7535\u5b50\u5546\u52a1\u573a\u666f\u4e2d\uff0c\u63d0\u4f9b\u201c\u6700\u4f73\u201d\u6216\u201c\u8bc4\u8bba\u201d\u7b49\u5404\u79cd\u672f\u8bed\u53ef\u80fd\u5c5e\u4e8e\u201c\u8003\u8651\u201d\u9636\u6bb5\uff0c\u800c\u5305\u542b\u4ea7\u54c1\u540d\u79f0\u548c\u54c1\u724c\u540d\u79f0\u7684\u5173\u952e\u8bcd\u5219\u8868\u793a\u8d2d\u4e70\u627f\u8bfa\u3002<\/span><\/p>\n<p><span>\u5b8c\u6210<\/span><a href=\"https:\/\/searchengineland.com\/b2b-saas-seo-mapping-your-keywords-to-the-customer-journey-433533#:~:text=Tagging%20keywords%20with%20the%20customer%20journey\"><span>\u5173\u952e\u5b57\u6807\u8bb0\u7684\u524d\u51e0\u4e2a\u6b65\u9aa4<\/span><\/a><span>\u540e\uff0c\u60a8\u5e94\u8be5\u6709\u4e00\u4e2a\u201c\u9636\u6bb5\u201d\u9009\u9879\u5361\u548c\u201c\u6570\u91cf\u201d\u65c1\u8fb9\u7684\u5217\u6765\u5f00\u59cb\u6807\u8bb0\u3002\u00a0<\/span><\/p>\n<p><span>\u7535\u5b50\u5546\u52a1\u5173\u952e\u5b57\u6807\u8bb0\u6bd4 B2B \u6807\u8bb0\u66f4\u5feb\u3002\u60a8\u53ea\u9700\u521b\u5efa\u4e00\u4e2a\u516c\u5f0f\u5373\u53ef\u8ba1\u7b97\u51fa\u6807\u8bb0\u3002<\/span><\/p>\n<p><span>\u5728\u7535\u5b50\u8868\u683c\u4e2d\u8bbe\u7f6e\u201c\u8fc7\u6ee4\u5668\u201d\uff0c\u6309\u5e38\u7528\u8bcd\u6392\u5e8f\uff0c\u5e76\u76f8\u5e94\u5730\u6807\u8bb0\u5173\u952e\u5b57\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u6211\u5728 Google Sheet \u4e2d\u521b\u5efa\u4e86\u4e00\u4e2a\u5b57\u6570\u6807\u7b7e\uff0c\u56e0\u4e3a\u5927\u591a\u6570\u5e26\u6709\u4e00\u4e2a\u5355\u8bcd\u7684\u641c\u7d22\u90fd\u662f\u5e7f\u6cdb\u641c\u7d22\u6216\u201c\u9700\u6c42\u610f\u8bc6\u201d\u9636\u6bb5\u7684\u641c\u7d22\u3002\u4f7f\u7528\u516c\u5f0f\uff1a<\/span><\/p>\n<p><code>=LEN(A2)-LEN(SUBSTITUTE((A2), \" \", \"\"))+1\u00a0\u00a0\u00a0\u00a0<\/code><\/p>\n<p><span>\uff08<\/span><strong><span>\u6ce8\u610f<\/span><\/strong><span>\uff1a\u5c06\u5173\u952e\u5b57\u5355\u5143\u683c\u66ff\u6362\u4e3a\u201cA2\u201d\u3002\uff09\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u5355\u72ec\u5217\u4e2d\u7684\u6bcf\u4e2a\u5355\u8bcd\uff0c\u6211\u53ef\u4ee5\u4f7f\u7528\u201cIF\u201d\u516c\u5f0f\uff0c\u8868\u793a\u4efb\u4f55\u7531\u4e00\u4e2a\u5355\u8bcd\u7ec4\u6210\u7684\u5173\u952e\u5b57\u7b49\u4e8e\u201c1 &#8211; \u9700\u6c42\u610f\u8bc6\u201d\uff0c\u4efb\u4f55\u7531\u4e24\u4e2a\u5355\u8bcd\u7ec4\u6210\u7684\u5173\u952e\u5b57\u7b49\u4e8e\u201c2 &#8211; \u8003\u8651\u201d\u3002<\/span><\/p>\n<p><span>\u4f46\u6211\u4eec\u4ecd\u7136\u6709\u90a3\u4e9b\u9488\u5bf9\u54c1\u724c\/\u4ea7\u54c1\u7279\u5b9a\u7684\u641c\u7d22\uff0c\u8fd9\u6700\u7ec8\u610f\u5473\u7740\u7528\u6237\u5df2\u51c6\u5907\u597d\u8d2d\u4e70\u3002\u00a0<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5728\u6211\u7684\u201cIF\u201d\u516c\u5f0f\u4e2d\uff0c\u6211\u5305\u62ec\u54c1\u724c\u5217\u8868\u4e2d\u7684\u4efb\u4f55\u63d0\u53ca\u90fd\u7b49\u4e8e\u201c4 &#8211; \u8f6c\u5316\u201d\uff0c\u5176\u4f59\u5173\u952e\u8bcd\u5904\u4e8e\u201c3 &#8211; \u89e3\u51b3\u65b9\u6848\u9009\u62e9\u201d\u9636\u6bb5\u3002\u00a0<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u516c\u5f0f\u5e94\u5982\u4e0b\u6240\u793a\uff1a<\/span><\/p>\n<p><code>=IF(ARRAYFORMULA(PROPER(IFNA(REGEXEXTRACT(LOWER(A4), LOWER(TEXTJOIN(\"|\", 1, Brands))))))&lt;&gt;\"\",Stage!$A$5,IF(D4=1,Stage!$A$2,IF(D4=2,Stage!$A$3,Stage!$A$4)))<\/code><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437460 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Ecommerce-keyword-tagging-sneakers.png.webp\" alt=\"\u7535\u5b50\u5546\u52a1\u5173\u952e\u5b57\u6807\u8bb0 - \u8fd0\u52a8\u978b\" width=\"1438\" height=\"928\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Ecommerce-keyword-tagging-sneakers.png.webp 1438w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Ecommerce-keyword-tagging-sneakers-524x338.png.webp 524w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Ecommerce-keyword-tagging-sneakers-800x516.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Ecommerce-keyword-tagging-sneakers-175x113.png.webp 175w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Ecommerce-keyword-tagging-sneakers-768x496.png.webp 768w\" data-lazy-sizes=\"(max-width: 1438px) 100vw, 1438px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Ecommerce-keyword-tagging-sneakers.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u60a8\u53ef\u4ee5\u8bbf\u95ee<\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1VkfVpQAEAOzTWVVPJXDgP9vKRCJBbFPxB3JWC7QCuqs\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span>\u6211\u521b\u5efa\u7684 Google Sheet<\/span><\/a><span>\uff0c\u590d\u5236\u4e00\u4efd\uff08\u8bf7\u4e0d\u8981\u8bf7\u6c42\u8bbf\u95ee\u6743\u9650\uff09\uff0c\u5e76\u6839\u636e\u9700\u8981\u5904\u7406\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u4e00\u65e6\u638c\u63e1\u4e86\u5173\u952e\u8bcd\u53ca\u5176\u9636\u6bb5\uff0c\u60a8\u5c31\u53ef\u4ee5\u4f7f\u7528\u6570\u636e\u5f00\u59cb\u505a\u51fa\u660e\u667a\u7684\u8425\u9500\u51b3\u7b56\u548c\u4e0e\u60a8\u7684\u53d7\u4f17\u76f8\u5173\u7684\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0e B2B \u76f8\u6bd4\uff0c\u4e86\u89e3\u7535\u5b50\u5546\u52a1\u4e70\u5bb6\u7684\u65c5\u7a0b\u4e0d\u4ec5\u4ec5\u5c40\u9650\u4e8e\u6807\u8bb0\u548c\u9636\u6bb5\u672c\u8eab\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u7535\u5b50\u5546\u52a1\u73af\u5883\u4e2d\uff0c\u7528\u6237\u9700\u8981\u60a8\u7684\u7f51\u7ad9\u63d0\u4f9b\u66f4\u591a\u652f\u6301\u3002\u540c\u65f6\uff0cB2B \u7528\u6237\u53ef\u4ece\u4e0e\u4e4b\u4e92\u52a8\u7684\u9500\u552e\u56e2\u961f\u83b7\u5f97\u652f\u6301\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\uff0c\u5728\u521b\u5efa\u7535\u5b50\u5546\u52a1\u5185\u5bb9\u65f6\uff0c\u5e94\u8be5\u6bd4\u5728\u521b\u5efa B2B \u5185\u5bb9\u65f6\u8003\u8651\u66f4\u591a\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-actionable-tips-for-each-stage-of-the-ecommerce-customer-journey-nbsp\" class=\"wp-block-heading\"><span>\u9488\u5bf9\u7535\u5b50\u5546\u52a1\u5ba2\u6237\u65c5\u7a0b\u6bcf\u4e2a\u9636\u6bb5\u7684\u53ef\u884c\u5efa\u8bae\u00a0<\/span><\/h2>\n<p><span>\u638c\u63e1\u7535\u5b50\u5546\u52a1\u5ba2\u6237\u65c5\u7a0b\u6d89\u53ca\u6574\u4e2a\u5728\u7ebf\u8d2d\u4e70\u6d41\u7a0b\u3002\u63a5\u89e6\u70b9\u6db5\u76d6\u4ece\u6700\u521d\u7684\u8ba4\u77e5\u5230\u6700\u7ec8\u7684\u7559\u5b58\uff0c\u5305\u62ec\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u3001\u7f51\u7ad9\u4e92\u52a8\u548c\u4ea7\u54c1\u641c\u7d22\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e\u6ca1\u6709\u4e0e\u9500\u552e\u4eba\u5458\u7684\u76f4\u63a5\u4e92\u52a8\uff0c\u56e0\u6b64\u60a8\u7684\u5185\u5bb9\u5fc5\u987b\u4ee4\u4eba\u4fe1\u670d\u5730\u5f15\u5bfc\u4ed6\u4eec\uff0c\u786e\u4fdd\u4ed6\u4eec\u505a\u51fa\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u5b9a\u5e76\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u503c\u5f97\u4fe1\u8d56\u3002<\/span><\/p>\n<h3 id=\"h-improve-customer-delight\" class=\"wp-block-heading\"><span>\u63d0\u9ad8\u987e\u5ba2\u6ee1\u610f\u5ea6<\/span><\/h3>\n<p><strong><span>\u4e0e SEO \u7684\u5173\u7cfb<\/span><\/strong><span>\uff1a\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u4f1a\u5bf9\u7f51\u7ad9\u53c2\u4e0e\u5ea6\u6307\u6807\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\uff0c\u8fd9\u662f SEO \u7b97\u6cd5\u4e2d\u7684\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\u3002\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u548c\u79ef\u6781\u7684\u7528\u6237\u4f53\u9a8c\u6709\u52a9\u4e8e\u63d0\u9ad8\u6392\u540d\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u63d0\u4f9b\u72ec\u7279\u7684\u5956\u52b1\u3001\u6d3b\u52a8\u548c\u60ca\u559c\uff0c\u521b\u9020\u96be\u5fd8\u7684\u4f53\u9a8c\u3002<\/span><\/li>\n<li><span>\u5728\u60a8\u7684\u54c1\u724c\u5468\u56f4\u57f9\u517b\u4e00\u79cd\u793e\u533a\u610f\u8bc6\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-create-fomo\" class=\"wp-block-heading\"><span>\u521b\u9020 FOMO<\/span><\/h3>\n<p><strong><span>\u4e0e SEO 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class=\"wp-block-list\">\n<li><span>\u5c55\u793a\u5ba2\u6237\u63a8\u8350\u5e76\u9f13\u52b1\u7528\u6237\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u751f\u6210\u5185\u5bb9\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-personalize-every-touchpoint\" class=\"wp-block-heading\"><span>\u4e2a\u6027\u5316\u6bcf\u4e2a\u63a5\u89e6\u70b9<\/span><\/h3>\n<p><strong><span>\u4e0e SEO \u7684\u5173\u7cfb<\/span><\/strong><span>\uff1a\u4e2a\u6027\u5316\u53ef\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\uff0c\u6709\u52a9\u4e8e\u964d\u4f4e\u8df3\u51fa\u7387\u5e76\u5ef6\u957f\u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4\uff0c\u4ece\u800c\u5bf9 SEO \u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6839\u636e\u5ba2\u6237\u6570\u636e\u5b9a\u200b\u200b\u5236\u4ea7\u54c1\u5e76\u90e8\u7f72\u9000\u51fa\u5f39\u51fa\u7a97\u53e3\u4ee5\u5b9e\u73b0\u4e2a\u6027\u5316\u4e92\u52a8\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/helpful-ecommerce-content-435383\"><span>\u5982\u4f55\u8ba9\u4f60\u7684\u7535\u5546\u5185\u5bb9\u66f4\u6709\u7528<\/span><\/a><\/em><\/strong><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7f51\u4e0a\u8d2d\u7269\u5bf9\u4e8e\u987e\u5ba2\u6765\u8bf4\u662f\u4e00\u79cd\u52a8\u6001\u7684\u4f53\u9a8c\uff0c\u8fd9\u79cd\u4f53\u9a8c\u662f\u7531\u5bf9\u7279\u5b9a\u9700\u6c42\u6216\u613f\u671b\u7684\u8ba4\u8bc6\u5f15\u53d1\u7684\u3002 \u6b63\u5982\u201c\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u4ee5\u5b9e\u73b0 S [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1193","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1193"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1193\/revisions"}],"predecessor-version":[{"id":2743,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1193\/revisions\/2743"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}