{"id":1191,"date":"2025-02-06T10:07:30","date_gmt":"2025-02-06T02:07:30","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1191"},"modified":"2025-02-06T10:09:06","modified_gmt":"2025-02-06T02:09:06","slug":"instacart-%e5%b9%bf%e5%91%8a%e6%94%b6%e5%85%a5%e5%a2%9e%e9%95%bf-18%ef%bc%8c%e8%be%be%e5%88%b0-8-71-%e4%ba%bf%e7%be%8e%e5%85%83","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1191","title":{"rendered":"Instacart \u5e7f\u544a\u6536\u5165\u589e\u957f 18%\uff0c\u8fbe\u5230 8.71 \u4ebf\u7f8e\u5143"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>2023 \u5e74\u6700\u540e\u4e00\u4e2a\u5b63\u5ea6\uff0cInstacart \u7684\u5e7f\u544a\u6536\u5165\u589e\u957f\u4e86 18%\uff0c\u8fbe\u5230 8.71 \u4ebf\u7f8e\u5143\u3002<\/span><\/p>\n<p><span>\u8fd9\u6b3e\u5728\u7ebf\u6742\u8d27\u8d2d\u7269\u5e94\u7528\u7a0b\u5e8f\u7684\u8ba2\u5355\u91cf\u4e5f\u51fa\u73b0\u5c0f\u5e45\u589e\u957f\uff0c\u200b\u200b\u589e\u81f3 7010 \u4e07\uff0c\u540c\u6bd4\u589e\u957f 5%\uff0c\u4ea4\u6613\u989d (GTV) \u4e5f\u540c\u6bd4\u589e\u957f 5%\u3002<\/span><\/p>\n<p><strong><span>\u63a8\u52a8\u6210\u529f\u3002Instacart<\/span><\/strong><span>\u5c06\u5176\u5e7f\u544a\u6536\u5165\u7684\u6210\u529f\u5f52\u529f\u4e8e\u5176\u53ef\u8d2d\u7269\u5c55\u793a\u548c\u89c6\u9891\u5e7f\u544a\u683c\u5f0f\u7684\u6d41\u884c\uff0c\u4ee5\u53ca\u5411\u5e7f\u544a\u5546\u5f3a\u8c03\u4ef7\u503c\u7684\u6709\u6548\u4e3e\u63aa\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong><span>\u3002Instacart \u7684\u53ef\u8d2d\u7269\u5c55\u793a\u548c\u89c6\u9891\u5e7f\u544a\u683c\u5f0f\u7684\u6210\u529f\u8868\u660e\u5e7f\u544a\u5546\u6b63\u5728\u83b7\u5f97\u826f\u597d\u7684\u6548\u679c\uff0c\u56e0\u6b64\u53ef\u80fd\u503c\u5f97\u8003\u8651\u5c06\u8fd9\u4e9b\u5e7f\u544a\u4ea7\u54c1\u7eb3\u5165\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u7b56\u7565\u3002\u4f46\u662f\uff0c\u8bf7\u6ce8\u610f\uff0c\u968f\u7740 Instacart \u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\uff0c\u5e7f\u544a\u4ef7\u683c\u53ef\u80fd\u4f1a\u4e0a\u6da8\u3002<\/span><\/p>\n<p><strong><span>\u6295\u8d44\u7387<\/span><\/strong><span>\u3002\u5e7f\u544a\u548c\u6295\u8d44\u7387\u4e0e\u53bb\u5e74\u540c\u671f\u76f8\u6bd4\u4fdd\u6301\u7a33\u5b9a\uff0c\u4e3a 3.1%\u3002\u4f46\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7531\u4e8e\u53ef\u8d2d\u7269\u5c55\u793a\u548c\u89c6\u9891\u7684\u63a8\u51fa\uff0c\u8be5\u6bd4\u7387\u6bd4\u53bb\u5e74\u589e\u52a0\u4e86 47 \u4e2a\u57fa\u70b9\u3002<\/span><\/p>\n<p><strong><span>\u7ed3\u8bba<\/span><\/strong><span>\u3002\u672c\u62a5\u544a\u7684\u5176\u4ed6\u4e3b\u8981\u53d1\u73b0\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>GTV\u4e3a303.22\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f5%\u3002<\/span><\/li>\n<li><span>\u8ba2\u5355\u91cf2.692\u4ebf\uff0c\u540c\u6bd4\u589e\u957f3%\u3002<\/span><\/li>\n<li><span>\u603b\u6536\u5165\u4e3a 30.42 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 19%\uff0c\u5360 GTV \u7684 10.0%\u3002<\/span><\/li>\n<li><span>\u4ea4\u6613\u6536\u5165\u4e3a 21.71 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 20%\uff0c\u5360 GTV \u7684 7.2%\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u53ca\u5176\u4ed6\u6536\u5165\u4e3a 8.71 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 18%\uff0c\u5360 GTV \u7684 2.9%\u3002<\/span><\/li>\n<li><span>GAAP \u6bdb\u5229\u6da6\u4e3a 22.78 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 24%\uff0c\u5360 GTV \u7684 7.5% \u548c\u603b\u6536\u5165\u7684 75%\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>Instacart \u7684\u8bf4\u6cd5<\/span><\/strong><span>\u3002\u9996\u5e2d\u6267\u884c\u5b98 Fidji Simo \u5c06 Instacart \u63cf\u8ff0\u4e3a\u201c\u6700\u597d\u7684\u5e7f\u544a\u5e73\u53f0\u201d\u3002\u4ed6\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5ba2\u6237\u4f9d\u9760\u6211\u4eec\u5728\u51e0\u5206\u949f\u5185\u4ea4\u4ed8\u5927\u91cf\u91cd\u590d\u8ba2\u5355\uff0c\u54c1\u724c\u4f7f\u7528 Instacart \u4e0e\u8fd9\u4e9b\u6709\u5f3a\u70c8\u610f\u5411\u7684\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u80fd\u591f\u4ece\u5e73\u53f0\u5e7f\u544a\u548c\u5176\u4ed6\u6536\u5165\u4e2d\u6536\u53d6\u6bcf\u7b14\u8ba2\u5355 3 \u7f8e\u5143\u4ee5\u4e0a\u7684\u8d39\u7528\uff0c\u5e73\u5747\u800c\u8a00\uff0c\u6211\u4eec\u4e3a\u54c1\u724c\u5e26\u6765\u4e86\u8d85\u8fc7 15% \u7684\u9500\u552e\u589e\u957f\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u964d\u4f4e\u5ba2\u6237\u548c\u96f6\u552e\u5546\u7684\u6210\u672c\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8fd1\u4e00\u534a\u7684\u5ba2\u6237\u8868\u793a\u4ed6\u4eec\u5728 Instacart \u4e0a\u53d1\u73b0\u4e86\u65b0\u54c1\u724c\uff0c\u5176\u4e2d\u8fd1\u516b\u6210\u4f1a\u8d2d\u4e70\u8be5\u54c1\u724c\u3002\u73b0\u5728\uff0c\u6211\u4eec\u6b63\u5728\u5229\u7528\u6211\u4eec\u7684\u6570\u636e\u548c\u89c1\u89e3\u6784\u5efa\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff0c\u5e76\u5c06\u8fd9\u4e00\u8db3\u8ff9\u6269\u5c55\u5230\u5e73\u53f0\u4e4b\u5916\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u901a\u8fc7\u4e0e Google\u3001The Trade Desk\u3001Roku \u7b49\u516c\u53f8\u5408\u4f5c\uff0c\u6211\u4eec\u6b63\u5728\u5e2e\u52a9\u54c1\u724c\u5728\u641c\u7d22\u3001\u793e\u4ea4\u3001\u7a0b\u5e8f\u5316\u3001CTV \u548c\u7ebf\u6027\u7535\u89c6\u7b49\u6e20\u9053\u4e0a\u521b\u5efa\u66f4\u9ad8\u6548\u200b\u200b\u3001\u66f4\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u6d3b\u52a8\u3002\u201d<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<form id=\"nl-inline\" method=\"POST\" novalidate=\"novalidate\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><input id=\"nl-inlineEmail\" class=\"inlineEmail nlfp form-control rounded-0 w-100\" name=\"email\" required=\"\" type=\"email\" placeholder=\"\u5173\u4e8e SEO\u3001PPC\u3001AI\u3001\u804c\u4e1a\u7b49\u65b9\u9762\u7684\u53ef\u4fe1\u89c1\u89e3\u3002\" aria-label=\"\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740\" aria-required=\"true\" \/><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><iframe id=\"cf-chl-widget-8vxe3\" tabindex=\"-1\" title=\"\u5305\u542b Cloudflare \u5b89\u5168\u8d28\u8be2\u7684\u5c0f\u7ec4\u4ef6\" src=\"https:\/\/challenges.cloudflare.com\/cdn-cgi\/challenge-platform\/h\/g\/turnstile\/if\/ov2\/av0\/rcv\/8vxe3\/0x4AAAAAAAy7UZY9-3LQEXbi\/auto\/fbE\/normal\/auto\/\" sandbox=\"allow-same-origin allow-scripts allow-popups\" aria-hidden=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u4e86\u89e3<\/span><\/strong><span>\u3002\u8bf7\u00a0\u5b8c\u6574\u9605\u8bfb Instacart 2023 \u5e74\u7b2c\u56db\u5b63\u5ea6\u6536\u76ca<\/span><a href=\"https:\/\/investors.instacart.com\/static-files\/c858fabf-2254-4376-8018-2a3d60801dd4\" target=\"_blank\" rel=\"noopener\"><span>\u62a5\u544a\u4ee5\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 \u5e74\u6700\u540e\u4e00\u4e2a\u5b63\u5ea6\uff0cInstacart \u7684\u5e7f\u544a\u6536\u5165\u589e\u957f\u4e86 18%\uff0c\u8fbe\u5230 8.71 \u4ebf\u7f8e\u5143\u3002 \u8fd9\u6b3e\u5728\u7ebf\u6742\u8d27 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1191","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1191"}],"version-history":[{"count":1,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1191\/revisions"}],"predecessor-version":[{"id":1194,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1191\/revisions\/1194"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}