{"id":1190,"date":"2025-02-06T05:01:39","date_gmt":"2025-02-05T21:01:39","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1190"},"modified":"2025-02-06T05:02:34","modified_gmt":"2025-02-05T21:02:34","slug":"google-ads-%e6%8e%a8%e5%87%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e7%b3%bb%e5%88%97%ef%bc%8c%e6%8f%90%e4%be%9b%e5%ae%9a%e5%88%b6%e7%9a%84%e4%bc%98%e5%8c%96%e5%bb%ba%e8%ae%ae","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1190","title":{"rendered":"Google Ads \u63a8\u51fa\u7535\u5b50\u90ae\u4ef6\u7cfb\u5217\uff0c\u63d0\u4f9b\u5b9a\u5236\u7684\u4f18\u5316\u5efa\u8bae"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Ads \u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u65b0\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u4e3a\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u5b9a\u5236\u5316\u7684\u4f18\u5316\u5efa\u8bae\u3002<\/span><\/p>\n<p><span>\u6bcf\u5c01\u7535\u5b50\u90ae\u4ef6\u90fd\u6839\u636e\u60a8\u7684\u5ba2\u6237\u7684\u5e10\u6237\u8bbe\u7f6e\u8fdb\u884c\u5b9a\u5236\uff0c\u63d0\u4f9b\u63a8\u8350\u7684\u89e3\u51b3\u65b9\u6848\u4ee5\u589e\u5f3a\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002\u7531\u4e8e\u5e7f\u544a\u5ba2\u6237\u5728<\/span><\/strong><a href=\"https:\/\/searchengineland.com\/google-ads-reps-customer-service-advertisers-low-436434\" target=\"_blank\" rel=\"noopener\"><span>\u8054\u7cfb Google Ads<\/span><\/a><span>\u652f\u6301\u65f6\u4ecd\u9762\u4e34\u56f0\u96be\uff0c\u8fd9\u4e9b\u81ea\u52a8\u7535\u5b50\u90ae\u4ef6\u53ef\u63d0\u4f9b\u5b9d\u8d35\u7684\u89c1\u89e3\uff0c\u4ee5\u63d0\u5347\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u3002\u867d\u7136\u5b83\u4eec\u4e0d\u80fd\u66ff\u4ee3\u652f\u6301\uff0c\u56e0\u4e3a\u5b83\u4eec\u65e0\u6cd5\u89e3\u51b3\u7279\u5b9a\u7684\u5e7f\u544a\u7cfb\u5217\u95ee\u9898\uff0c\u4f46\u5b83\u4eec\u53ef\u63d0\u4f9b\u989d\u5916\u7684\u5e2e\u52a9\uff0c\u4ece\u800c\u6709\u53ef\u80fd\u6539\u5584\u60a8\u7684\u7ed3\u679c\u3002<\/span><\/p>\n<p><strong><span>\u591a\u5e10\u6237\u5efa\u8bae<\/span><\/strong><span>\u3002\u8be5\u7cfb\u5217\u5c06\u663e\u793a\u60a8\u7684\u5ba2\u6237\u5217\u8868\uff0c\u8fd9\u4e9b\u5ba2\u6237\u7684\u5e7f\u544a\u7cfb\u5217\u53ef\u4ece\u4f18\u5316\u5efa\u8bae\u4e2d\u53d7\u76ca\uff0c\u4ece\u800c\u65e0\u9700\u8fdb\u884c\u5355\u4e2a\u5e10\u6237\u5ba1\u6838\u3002<\/span><\/p>\n<p><strong><span>\u76f4\u63a5\u94fe\u63a5\u3002<\/span><\/strong><span>\u6bcf\u4e2a\u5ba2\u6237\u5217\u8868\u90fd\u76f4\u63a5\u94fe\u63a5\u5230\u4ed6\u4eec\u7684 Google Ads \u5e10\u6237\uff0c\u5e76\u9644\u6709\u8be6\u7ec6\u7684\u540e\u7eed\u6b65\u9aa4\u3002\u8fd9\u8ba9\u60a8\u80fd\u591f\u8fc5\u901f\u91c7\u53d6\u884c\u52a8\u5e76\u6709\u6548\u5c55\u793a\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002<\/span><\/p>\n<p><strong><span>\u9996\u6b21\u53d1\u73b0\u3002\u65b0\u7684\u7535\u5b50\u90ae\u4ef6\u7cfb\u5217\u9996\u5148\u7531<\/span><\/strong><a href=\"https:\/\/www.evoluted.net\/\" target=\"_blank\" rel=\"noopener\"><span>Evoluted<\/span><\/a><span>\u4ed8\u8d39\u5a92\u4f53\u4e3b\u7ba1 Chris Ridley\u5728<\/span><a href=\"https:\/\/twitter.com\/C_J_Ridley\/status\/1757452749581545538\"><span>X<\/span><\/a><span>\u4e0a\u6807\u8bb0\u3002\u4ed6\u5206\u4eab\u4e86 Google \u5ba3\u5e03\u65b0\u8ba1\u5212\u7684\u7535\u5b50\u90ae\u4ef6\u622a\u56fe\uff1a<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437464\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-392x600.jpeg.webp\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-392x600.jpeg.webp 392w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-221x338.jpeg.webp 221w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-74x113.jpeg.webp 74w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-768x1175.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-1004x1536.jpeg 1004w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email.jpeg.webp 1154w\" alt=\"Google \u5408\u4f5c\u4f19\u4f34\u7535\u5b50\u90ae\u4ef6\" width=\"392\" height=\"600\" \/><\/figure>\n<p><strong><span>\u73b0\u5b9e\u7684\u671f\u671b<\/span><\/strong><span>\u3002\u5728\u8c08\u5230\u65b0 Google Ads \u8ba1\u5212\u7684\u6f5c\u529b\u65f6\uff0cRidley \u544a\u8bc9 Search Engine Land\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u300a\u5408\u4f5c\u4f19\u4f34\u7ee9\u6548\u6307\u5357\u300b\u7535\u5b50\u90ae\u4ef6\u7cfb\u5217\u53ef\u80fd\u4f1a\u6210\u4e3a Google Ads \u4e13\u5bb6\u7684\u4e00\u9879\u4e0d\u9519\u7684\u529f\u80fd\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u5e0c\u671b\u5b9a\u671f\u901a\u8fc7 Google Ads \u83b7\u5f97\u9488\u5bf9\u5176\u5e10\u6237\u7684\u5b9a\u5236\u5ba1\u6838\u7684\u56e2\u961f\u9886\u5bfc\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5373\u4f7f\u4e0d\u662f\u4eba\u5de5\u64b0\u5199\u7684\u63a8\u8350\uff0cGoogle Ads \u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u5bf9\u8bdd\u5f0f\u4eba\u5de5\u667a\u80fd\uff0c\u4e5f\u80fd\u8ba9\u8c37\u6b4c\u63d0\u4f9b\u4e00\u4e9b\u4eba\u5de5\u667a\u80fd\u64b0\u5199\u7684\u6458\u8981\uff0c\u751a\u81f3\u63d0\u4f9b\u5173\u952e\u8bcd\u3001\u6807\u9898\u548c\u63cf\u8ff0\u7684\u793a\u4f8b\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4f46\u5b9e\u9645\u4e0a\uff0c\u7531\u4e8e\u6b64\u7c7b\u64cd\u4f5c\u7684\u6570\u91cf\u5e9e\u5927\uff0c\u6211\u8ba4\u4e3a\u8fd9\u5f88\u53ef\u80fd\u662f\u7535\u5b50\u90ae\u4ef6\u5f62\u5f0f\u7684 MCC \u7ea7\u63a8\u8350\u9009\u9879\u5361\uff0c\u4e0e\u901a\u5e38\u53ea\u9700\u4e24\u6b21\u70b9\u51fb\u5373\u53ef\u67e5\u770b\u201c\u63a8\u8350\u201d\u9009\u9879\u5361\u76f8\u6bd4\uff0c\u5176\u9644\u52a0\u4ef7\u503c\u5f88\u5c0f\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u4e3a\u4ec0\u4e48\u662f\u73b0\u5728\uff1f<\/span><\/strong><span>\u8c37\u6b4c\u6b64\u524d\u66fe\u900f\u9732\uff0c\u5b83\u6253\u7b97\u7ee7\u7eed<\/span><a href=\"https:\/\/searchengineland.com\/google-exec-advertisers-ai-concerns-437115\" target=\"_blank\" rel=\"noopener\"><span>\u6295\u8d44\u4eba\u5de5\u667a\u80fd\uff0c<\/span><\/a><span>\u4ee5\u6539\u5584\u5e7f\u544a\u5ba2\u6237\u7684\u7ed3\u679c\uff0c\u5e76\u7b80\u5316\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406\u3002\u8c37\u6b4c\u5e7f\u544a\u8054\u7edc\u5b98<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-support-not-phased-out-ai-changes-435875\" target=\"_blank\" rel=\"noopener\"><span>Ginny Marvin<\/span><\/a><span>\u4e5f\u5728 12 \u6708\u900f\u9732\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u786e\u5b9e\u8ba4\u4e3a\uff0c\u652f\u6301\u662f LLM\/Google AI \u80fd\u591f\u5927\u6b65\u6539\u5584\u4f53\u9a8c\u7684\u4e00\u4e2a\u9886\u57df\u3002\u8fd9\u8fd8\u6ca1\u6709\u53d1\u751f\uff0c\u4f46\u5de5\u4f5c\u6b63\u5728\u8fdb\u884c\u4e2d\u3002\u656c\u8bf7\u671f\u5f85\u3002\u201d<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<form id=\"nl-inline\" method=\"POST\" novalidate=\"novalidate\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><input id=\"nl-inlineEmail\" class=\"inlineEmail nlfp form-control rounded-0 w-100\" name=\"email\" required=\"\" type=\"email\" placeholder=\"\u5173\u4e8e SEO\u3001PPC\u3001AI\u3001\u804c\u4e1a\u7b49\u65b9\u9762\u7684\u53ef\u4fe1\u89c1\u89e3\u3002\" aria-label=\"\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740\" aria-required=\"true\" \/><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><iframe id=\"cf-chl-widget-vkmj6\" tabindex=\"-1\" title=\"\u5305\u542b Cloudflare \u5b89\u5168\u8d28\u8be2\u7684\u5c0f\u7ec4\u4ef6\" src=\"https:\/\/challenges.cloudflare.com\/cdn-cgi\/challenge-platform\/h\/g\/turnstile\/if\/ov2\/av0\/rcv\/vkmj6\/0x4AAAAAAAy7UZY9-3LQEXbi\/auto\/fbE\/normal\/auto\/\" sandbox=\"allow-same-origin allow-scripts allow-popups\" aria-hidden=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u4e86\u89e3\u3002<\/span><\/strong><span>\u9605\u8bfb\u6211\u4eec\u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-best-practices-good-bad-balancing-act-433821\" target=\"_blank\" rel=\"noopener\"><span>Google Ads \u6700\u4f73\u5b9e\u8df5<\/span><\/a><span>\u6307\u5357\uff0c\u83b7\u53d6\u4f18\u5316\u5efa\u8bae\u548c\u6280\u5de7\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u65b0\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u4e3a\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u5b9a\u5236\u5316\u7684\u4f18\u5316\u5efa\u8bae\u3002 \u6bcf\u5c01\u7535\u5b50\u90ae\u4ef6\u90fd\u6839\u636e\u60a8\u7684\u5ba2\u6237\u7684 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1190"}],"version-history":[{"count":1,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1190\/revisions"}],"predecessor-version":[{"id":1192,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1190\/revisions\/1192"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}