{"id":1181,"date":"2025-02-04T00:43:41","date_gmt":"2025-02-03T16:43:41","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1181"},"modified":"2025-02-04T01:13:43","modified_gmt":"2025-02-03T17:13:43","slug":"%e6%8f%ad%e7%a9%bf%e5%85%b3%e4%ba%8e-google-eeat-%e7%9a%84%e5%b8%b8%e8%a7%81%e8%af%af%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1181","title":{"rendered":"\u63ed\u7a7f\u5173\u4e8e Google EEAT \u7684\u5e38\u89c1\u8bef\u89e3"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u4ee5\u6765\uff0c\u6211\u4e00\u76f4\u907f\u514d\u5199\u6216\u8c08\u8bba<\/span><a href=\"https:\/\/searchengineland.com\/google-e-e-a-t-guide-seo-394191\"><span>EEAT<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u4f5c\u4e3a\u4e00\u540d Google \u8d28\u91cf\u8bc4\u4f30\u5458\uff08\u5dee\u4e0d\u591a\u5341\u5e74\u524d\uff09\uff0c\u6211\u5f88\u5feb\u610f\u8bc6\u5230\u4e86 EEAT \u662f\u4ec0\u4e48\uff1a\u7528\u4eba\u7c7b\u8bed\u8a00\u6765\u63cf\u8ff0\u7b97\u6cd5\u7684\u6700\u7ec8\u76ee\u6807\uff0c\u4ee5\u4fbf\u65e0\u9700\u8bbf\u95ee Google \u6570\u636e\u7684\u8bc4\u4f30\u5458\u4e5f\u53ef\u4ee5\u8bc4\u4f30\u7b97\u6cd5\u3002<\/span><\/p>\n<p><span>\u6700\u8fd1\u6709\u6d88\u606f\u79f0\uff0c<\/span><a href=\"https:\/\/www.seroundtable.com\/google-eeat-factors-36879.html\" target=\"_blank\" rel=\"noopener\"><span>EEAT \u4e0d\u662f\u4e00\u4e2a\u6392\u540d\u4fe1\u53f7<\/span><\/a><span>\u3001\u56e0\u7d20\u6216\u7cfb\u7edf\uff0c\u56e0\u6b64\u6211\u60f3\u4ecb\u5165\u5e76\u8c08\u51e0\u4e2a\u5173\u952e\u70b9\u3002<\/span><\/p>\n<h2 id=\"h-first-of-all-what-is-e-e-a-t-nbsp\" class=\"wp-block-heading\"><span>\u9996\u5148\uff0c\u4ec0\u4e48\u662fEEAT\uff1f\u00a0<\/span><\/h2>\n<p><span>\u60a8\u53ef\u80fd\u77e5\u9053\uff0cEEAT \u4ee3\u8868<\/span><strong><span>E<\/span><\/strong><span>\u4f53\u9a8c\u3001<\/span><strong><span>E<\/span><\/strong><span>\u4e13\u4e1a\u3001<\/span><strong><span>A<\/span><\/strong><span>\u6743\u5a01\u548c<\/span><strong><span>T<\/span><\/strong><span>\u4fe1\u8a89\u3002\u4f53\u9a8c\u90e8\u5206\u662f\u6700\u65b0\u7684\u3002\u8be5\u6982\u5ff5\u6700\u521d\u4ee5 EAT \u7684\u5f62\u5f0f\u63a8\u51fa\u3002\u00a0<\/span><\/p>\n<p><span>\u8bb8\u591a\u4eba\u8ba4\u4e3a\u5e94\u8be5\u662f EEATT \u6765\u5305\u542b\u53ca\u65f6\u6027\uff0c\u4f46\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u8ba4\u4e3a\u6211\u4eec\u53ef\u4ee5\u60f3\u51fa\u4e00\u4e9b\u66f4\u6709\u8da3\u7684\u7f29\u5199\u8bcd\u3002<\/span><\/p>\n<h2 id=\"h-where-did-e-e-a-t-come-from-nbsp\" class=\"wp-block-heading\"><span>EEAT \u4ece\u4f55\u800c\u6765\uff1f\u00a0<\/span><\/h2>\n<p><span>EEAT \u6e90\u81ea Google \u7684\u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\u3002\u8bf7\u52a1\u5fc5\u8bb0\u4f4f\uff0cQRG \u4e0d\u662f<\/span><strong><span>\u6392\u540d<\/span><\/strong><span>\u56e0\u7d20\u3001\u7cfb\u7edf\u6216\u4fe1\u53f7\u7684\u5217\u8868\u3002\u5b83\u4eec\u662f\u4f9b\u4eba\u7c7b\u8bc4\u4f30\u4eba\u5458\u7528\u4e8e\u5404\u79cd\u4efb\u52a1\u7684\u6307\u5357\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u4efb\u52a1\u53ef\u4ee5\u5305\u62ec\u6bd4\u8f83\u641c\u7d22\u7ed3\u679c\u96c6\u5e76\u67e5\u770b\u54ea\u4e2a\u66f4\u597d\u6216\u6bd4\u8f83\u9875\u9762\u4ee5\u67e5\u770b\u54ea\u4e2a\u4e0e\u67e5\u8be2\u66f4\u76f8\u5173\u3002\u00a0<\/span><\/p>\n<p><span>\u8bc4\u5206\u5458\u6570\u636e\u53ef\u7528\u4e8e\u8bc4\u4f30\u62df\u8bae\u7684\u7b97\u6cd5\u53d8\u66f4\u6216\u521b\u5efa Google \u7528\u4e8e\u5176\u4ed6\u5185\u90e8\u8bc4\u4f30\u7684\u6d4b\u8bd5\u96c6\u3002\u4e0d\u8fc7\uff0c\u8bc4\u5206\u5458\u5bf9\u5b9e\u9645\u6392\u540d\u7b97\u6cd5\u3001\u60e9\u7f5a\u7b49\u6ca1\u6709\u76f4\u63a5\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-why-are-you-talking-about-e-e-a-t-right-now-nbsp\" class=\"wp-block-heading\"><span>\u60a8\u73b0\u5728\u4e3a\u4ec0\u4e48\u8c08\u8bba EEAT\uff1f\u00a0<\/span><\/h2>\n<p><span>\u7531\u4e8e<\/span><a href=\"https:\/\/searchengineland.com\/google-revamped-its-seo-starter-guide-with-a-focus-on-a-starter-audience-437151\"><span>SEO \u5165\u95e8\u6307\u5357\u4e2d\u7684\u4e00\u4e9b\u63aa\u8f9e\u53d8\u5316<\/span><\/a><span>\u4ee5\u53ca Google \u641c\u7d22\u8054\u7edc\u5458 Danny Sullivan \u7684\u63a8\u6587\uff0c\u56f4\u7ed5\u8be5\u4e3b\u9898\u7684\u95ee\u9898\u5c42\u51fa\u4e0d\u7a77\u3002\u8fd9\u4fc3\u4f7f\u6211\u521b\u5efa\u4e86\u4e00\u4e2a<\/span><a href=\"https:\/\/twitter.com\/RyanJones\/status\/1755268325603418544\" target=\"_blank\" rel=\"noopener\"><span>X \u4e3b\u9898<\/span><\/a><span>\uff0c\u6709\u51e0\u4e2a\u4eba\u56de\u590d\u8981\u6c42\u5199\u4e00\u7bc7\u535a\u6587\uff0c\u6240\u4ee5\u6211\u4eec\u5c31\u5728\u8fd9\u91cc\u3002\u00a0<\/span><\/p>\n<p><span>\u4e00\u5207\u90fd\u59cb\u4e8e\u8fd9\u6761\u63a8\u6587\uff0cSullivan \u5728\u63a8\u6587\u4e2d\u8868\u793a\uff0cEEAT SEO \u6240\u8c08\u8bba\u7684\u5171\u540c\u5143\u7d20\u5b9e\u9645\u4e0a\u5e76\u4e0d\u662f\u6392\u540d\u56e0\u7d20\u3002<\/span><\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><\/div>\n<\/div>\n<\/figure>\n<p><span>\u5728\u8fd9\u91cc\uff0cSullivan \u8c08\u8bba\u7684\u662f EEAT \u7684\u603b\u4f53\u60c5\u51b5\u4ee5\u53ca SEO \u4eba\u5458\u8ba4\u4e3a\u7684 EEAT \u7684\u6784\u6210\u56e0\u7d20\u3002\u4ed6\u6f84\u6e05\u8bf4\uff0c\u8fd9\u4e9b\u56e0\u7d20\u5b9e\u9645\u4e0a\u90fd\u4e0d\u662f\u6392\u540d\u56e0\u7d20\u3002\u00a0<\/span><\/p>\n<p><span>\u6709\u4e00\u6bb5\u65f6\u95f4\uff0cSEO \u4e00\u76f4\u5728\u8c08\u8bba\u4e00\u4e9b\u4f20\u95fb\u4e2d\u6784\u6210 EEAT \u7684\u7b56\u7565\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u9875\u9762\u4e0a\u6709\u4f5c\u8005\u7b80\u5386\u548c\u7b80\u4ecb\u3002<\/span><\/li>\n<li><span>\u786e\u4fdd\u5efa\u8bae\u5df2\u7ecf\u7ecf\u8fc7\u4e13\u5bb6\u5ba1\u6838\u3002<\/span><\/li>\n<li><span>\u5728\u9875\u9762\u4e0a\u5305\u542b\u76f8\u5173\u8054\u7cfb\u4fe1\u606f\u3002<\/span><\/li>\n<li><span>\u94fe\u63a5\u5230\u6743\u5a01\u673a\u6784\u6216\u8005\u4ece\u6743\u5a01\u673a\u6784\u83b7\u53d6\u94fe\u63a5\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u95ee\u9898\u662f\u4ed6\u4eec\u6ca1\u6709\uff0c\u56e0\u4e3a\u6839\u672c\u6ca1\u6709 EEAT \u5206\u6570\u8fd9\u79cd\u4e1c\u897f\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-why-doesn-t-google-use-these-things\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u8c37\u6b4c\u4e0d\u4f7f\u7528\u8fd9\u4e9b\u4e1c\u897f\uff1f<\/span><\/h2>\n<p><span>\u7f51\u7edc\u5e9e\u5927\u800c\u591a\u6837\u3002\u7f16\u7801\u65b9\u5f0f\u591a\u79cd\u591a\u6837\uff0c\u7f16\u7801\u51fa\u9519\u7684\u65b9\u5f0f\u4e5f\u591a\u79cd\u591a\u6837\uff0c\u56e0\u6b64\u5f88\u96be\u4ece\u7f51\u9875\u4e2d\u6536\u96c6\u7279\u5b9a\u7c7b\u578b\u7684\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f Google \u548c Bing \u7b49\u641c\u7d22\u5f15\u64ce\u521b\u5efa\u7ed3\u6784\u5316\u6570\u636e\u3001\u6a21\u5f0f\u548c XML \u7ad9\u70b9\u5730\u56fe\u7684\u539f\u56e0\u4e4b\u4e00\u2014\u2014\u4e3a\u4e86\u8ba9\u4ed6\u4eec\u7684\u5de5\u4f5c\u66f4\u8f7b\u677e\u3002<\/span><\/p>\n<p><span>\u8fd8\u8bb0\u5f97 Google \u66fe\u7ecf\u4f7f\u7528\u8fc7 rel=author \u6807\u8bb0\u5417\uff1f\u6709\u591a\u5c11 SEO \u6ee5\u7528\u4e86\u8be5\u6807\u8bb0\uff1f\u7b54\u6848\u662f\u5f88\u591a\uff01<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u66fe\u7ecf\u5c1d\u8bd5\u521b\u5efa\u81ea\u5df1\u7684\u7f51\u7edc\u722c\u866b\uff08\u60a8\u5e94\u8be5\u5c1d\u8bd5\uff01\uff09\uff0c\u60a8\u5c31\u4f1a\u77e5\u9053\u4ece\u9875\u9762\u4e2d\u63d0\u53d6\u65e5\u671f\u6709\u591a\u96be\u3002\u7531\u4e8e\u683c\u5f0f\u3001\u7f16\u7801\u65b9\u6cd5\u548c\u6f5c\u5728\u4f4d\u7f6e\u591a\u79cd\u591a\u6837\uff0c\u56e0\u6b64\u5b58\u5728\u8bb8\u591a\u4ec5\u7528\u4e8e\u731c\u6d4b\u65e5\u671f\u7684\u5e93\u3002<\/span><\/p>\n<p><span>\u4f5c\u8005\u6216\u8054\u7cfb\u4fe1\u606f\u4e5f\u662f\u5982\u6b64\u3002\u5728\u7f51\u7edc\u89c4\u6a21\u4e0a\u6293\u53d6\u548c\u722c\u53d6\u5e76\u4e0d\u5bb9\u6613\u3002\u4ee5\u7a33\u5065\u4e14\u53ef\u6269\u5c55\u7684\u65b9\u5f0f\u4f7f\u7528 SEO \u8ba4\u4e3a Google \u4f7f\u7528\u7684\u5185\u5bb9\u4f1a\u5f88\u56f0\u96be\u3002\u00a0<\/span><\/p>\n<p><span>\u4ed6\u4eec\u53ef\u80fd\u80fd\u591f\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u4f46\u63a5\u4e0b\u6765\u5c31\u662f\u6574\u4e2a SEO \u95ee\u9898\u3002SEO \u4eba\u5458\u559c\u6b22\u64cd\u7eb5\u8fd9\u4e9b\u4e1c\u897f\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53 SEO \u5f00\u59cb\u8bf4\u6211\u4eec\u9700\u8981\u4f5c\u8005\u8d44\u6599\u624d\u80fd\u6392\u540d\uff08\u63d0\u9192\uff1a\u6211\u4eec\u4e0d\u9700\u8981\uff09\u65f6\uff0c\u6240\u6709\u9ed1\u5e3d\u5c31\u5f00\u59cb\u4e3a\u4ed6\u4eec\u7684 AI \u751f\u6210\u5185\u5bb9\u521b\u5efa\u865a\u5047\u4f5c\u8005\u548c\u8d44\u6599\u3002\u4ed6\u4eec\u5f00\u59cb\u8bf4\u8fd9\u662f\u7531\u4e13\u5bb6\u5ba1\u6838\u8fc7\u7684\uff0c\u7b49\u7b49\u3002\u00a0<\/span><\/p>\n<p><span>\u4ed6\u4eec\u5e94\u8be5\u56e0\u6b64\u83b7\u5f97\u6392\u540d\u63d0\u5347\u5417\uff1f\u4f60\u600e\u4e48\u77e5\u9053\u4ed6\u4eec\u53ea\u662f\u7f16\u9020\u4e86\u800c\u4e0d\u662f\u771f\u6b63\u505a\u4e86\uff1f\u4eba\u7c7b\u53ef\u4ee5\u901a\u8fc7\u7814\u7a76\u548c\u6279\u5224\u6027\u601d\u7ef4\u8f7b\u677e\u5224\u65ad\u8fd9\u4e00\u70b9\u2014\u2014\u4f46\u673a\u5668\u4eba\u53ef\u4ee5\u5417\uff1f\u673a\u5668\u4eba\u5e94\u8be5\u5417\uff1f<\/span><\/p>\n<p><span>\u5982\u679c\u4e13\u4e1a\u77e5\u8bc6\u548c\u6743\u5a01\u7b49\u6982\u5ff5\u53ea\u662f\u4ece\u4f60\u5728\u9875\u9762\u4e0a\u8bf4\u7684\u8bdd\u4e2d\u5f97\u51fa\u7684\uff0c\u90a3\u4e48\u6211\u4eec\u6839\u672c\u4e0d\u9700\u8981\u4e13\u4e1a\u77e5\u8bc6\u548c\u6743\u5a01\u6027\u7b49\u6982\u5ff5\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-search-engines-can-do-better-than-taking-your-word-for-it\" class=\"wp-block-heading\"><span>\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u505a\u5f97\u6bd4\u4f60\u6240\u8bf4\u7684\u66f4\u597d<\/span><\/h2>\n<p><span>\u641c\u7d22\u5f15\u64ce\u6709\u5f88\u591a\u53ef\u7528\u7684\u4fe1\u53f7\uff0c\u5e76\u4e0d\u4f9d\u8d56\u4e8e\u60a8\u5bf9 EEAT \u7684\u63cf\u8ff0\u3002<\/span><\/p>\n<p><strong><span>\u9644\u6ce8\uff1a\u5f53\u6211\u4f7f\u7528\u8bf8\u5982 token\u3001factor\u3001signal \u548c system \u7b49\u672f\u8bed\u65f6\uff0c\u6211\u4eec\u7528\u5b83\u4eec\u6765\u8868\u793a\u4e0d\u540c\u7684\u4e8b\u7269\u3002\u4e0d\u8fc7\uff0c<\/span><\/strong><a href=\"https:\/\/twitter.com\/searchliaison\/status\/1754523318743343529\" target=\"_blank\" rel=\"noopener\"><span>\u6b63\u5982 Sullivan \u6240\u6f84\u6e05\u7684<\/span><\/a><span>\u90a3\u6837\uff0c\u51fa\u4e8e Google \u6587\u6863\u7684\u76ee\u7684\uff0c\u5b83\u4eec\u7ecf\u5e38\u4e92\u6362\u4f7f\u7528\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u6e05\u695a\u8d77\u89c1\uff0c\u6211\u4f7f\u7528\u8fd9\u4e9b\u672f\u8bed\u7684\u65b9\u5f0f\u5982\u4e0b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>Token<\/span><\/strong><span>\uff1a\u6765\u81ea\u67e5\u8be2\u3001\u6587\u6863\u7b49\u7684\u6700\u5c0f\u6570\u636e\u5757\u3002\u5b83\u53ef\u4ee5\u662f\u5355\u8bcd\u7684\u4e00\u90e8\u5206\u3001\u5355\u8bcd\u3001n-gram \u7b49<\/span><\/li>\n<li><strong><span>\u4fe1\u53f7<\/span><\/strong><span>\uff1a\u6587\u6863\u3001\u94fe\u63a5\u3001\u67e5\u8be2\u7b49\u7684\u4efb\u4f55\u7279\u5f81\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u56e0\u7d20<\/span><\/strong><span>\uff1a\u7528\u4e8e\u6392\u5e8f\u7684\u5177\u6709\u6743\u91cd\u7684\u4e8b\u7269\u3002\u5b83\u53ef\u4ee5\u662f\u4fe1\u53f7\u3001\u4fe1\u53f7\u7ec4\u5408\u3001\u7cfb\u7edf\u7684\u8f93\u51fa\u7b49\u3002<\/span><\/li>\n<li><strong><span>\u7cfb\u7edf<\/span><\/strong><span>\uff1a\u5904\u7406\u56e0\u7d20\u548c\/\u6216\u4fe1\u53f7\u3002\u5b83\u53ef\u4ee5\u64cd\u7eb5\u6392\u540d\u3001\u8f93\u51fa\u4fe1\u53f7\u6216\u5176\u4ed6\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6309\u7167\u6211\u7684\u5b9a\u4e49\uff0cEEAT<\/span><strong><span>\u4e0d\u662f<\/span><\/strong><span>\u4e00\u4e2a\u4fe1\u53f7\u3001\u4e00\u4e2a\u56e0\u7d20\u6216\u4e00\u4e2a\u7cfb\u7edf\u3002\u8ba9\u6211\u4eec\u5148\u628a\u8fd9\u4e2a\u95ee\u9898\u641e\u6e05\u695a\u3002\u00a0<\/span><\/p>\n<p><span>\u90a3\u4e48\uff0c\u5982\u679c\u641c\u7d22\u5f15\u64ce\u4e0d\u4f7f\u7528 QRG \u4e2d\u63d0\u5230\u7684\u5185\u5bb9\uff0c\u5b83\u4eec\u53ef\u80fd\u4f1a\u4f7f\u7528\u4ec0\u4e48\u5462\uff1f<\/span><\/p>\n<p><span>\u5982\u679c\u6211\u4e0d\u5f97\u4e0d\u731c\u6d4b\uff0c\u6211\u4f1a\u8bf4\u7528\u4e8e\u5956\u52b1\u6743\u5a01\u7f51\u7ad9\u7684\u5b9e\u9645\u4fe1\u53f7\u5f52\u7ed3\u4e3a PageRank \u7684\u4e00\u4e2a\u7248\u672c\uff08\u5373\u94fe\u63a5\u6743\u5a01\uff09\u548c\u6765\u81ea\u641c\u7d22\u65e5\u5fd7\u7684\u805a\u5408\u70b9\u51fb\u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u88ab\u8f93\u5165\u5230\u67d0\u79cd\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u4e2d\u3002<\/span><\/p>\n<p><span>\u6211\u6240\u8bf4\u7684\u805a\u5408\u70b9\u51fb\u6570\u636e\u662f\u4ec0\u4e48\u610f\u601d\uff1f\u5b83\u662f\u5173\u4e8e\u67e5\u770b\u5927\u91cf\u70b9\u51fb\u6570\u636e\uff0c\u800c<\/span><strong><span>\u4e0d\u662f<\/span><\/strong><span>\u201c\u9488\u5bf9\u6b64\u67e5\u8be2\uff0c\u7528\u6237\u70b9\u51fb\u4e86\u6b64\u7f51\u7ad9\u201d\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u8c08\u8bba\u7684\u662f\u201c\u8d85\u8fc7 1 \u4ebf\u6b21\u70b9\u51fb\uff0c\u70b9\u51fb\u6b21\u6570\u6700\u591a\u7684\u7ed3\u679c\u90fd\u5177\u6709\u8f83\u9ad8\u7684 PageRank\uff0c\u5e76\u5728\u6807\u9898\u4e2d\u5305\u542b\u5173\u952e\u5b57\u4ee5\u53ca\u5176\u4ed6 700 \u4e2a\u5185\u5bb9&#8230;\u201d\u8fd9\u6837\u7684\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u91cc\u53ef\u80fd\u6709\u4e00\u4e9b\u9886\u57df\u7ea7\u6307\u6807\u5417\uff1f\u4e5f\u8bb8\u5427\uff0c\u4f46\u8fd9\u5bf9\u4e8e\u672c\u6587\u7684\u8303\u56f4\u6765\u8bf4\u5e76\u4e0d\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u641c\u7d22\u5f15\u64ce\u4e0d\u4f1a\u4ec5\u4ec5\u4f9d\u9760\u4f60\u7684\u6743\u5a01\u6027\u6765\u76f8\u4fe1\u4f60\u6240\u8bf4\u7684\u8bdd\uff0c\u800c\u662f\u4f1a\u76f8\u4fe1\u6574\u4e2a\u7528\u6237\u7684\u610f\u89c1\u3002\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u66f4\u6743\u5a01\u3001\u66f4\u503c\u5f97\u4fe1\u8d56\uff0c\u4eba\u4eec\u5c31\u4f1a\u66f4\u591a\u5730\u94fe\u63a5\u5230\u5b83\u3002<\/span><\/p>\n<p><span>\u4f46\u94fe\u63a5\u8fd8\u4e0d\u591f\uff0c\u5b83\u4eec\u53ef\u80fd\u4f1a\u88ab\u5f53\u4f5c\u5783\u573e\u94fe\u63a5\u3002\u8fd9\u5c31\u662f\u805a\u5408\u70b9\u51fb\u6570\u636e\u7684\u4f5c\u7528\u6240\u5728\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u5177\u6709\u6743\u5a01\u6027\uff0c\u7528\u6237\u5c31\u4f1a\u70b9\u51fb\u5b83\u3002\u8bf7\u8bb0\u4f4f\uff0c\u6211\u5728\u8fd9\u91cc\u8c08\u8bba\u7684\u662f\u805a\u5408\u5b8f\u89c2\u5c42\u9762\u3002\u65e5\u5fd7\u6587\u4ef6\u5206\u6790\uff01\u6211<\/span><strong><span>\u5e76\u4e0d\u662f<\/span><\/strong><span>\u8bf4\u9488\u5bf9\u7279\u5b9a\u67e5\u8be2\u7684\u5355\u4e2a\u7f51\u7ad9\u7684\u70b9\u51fb\u6b21\u6570\u662f\u6392\u540d\u56e0\u7d20\u3002\u90a3\u662f\u5b8c\u5168\u4e0d\u540c\u7684\u4e89\u8bba\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0d\u8fc7\uff0c\u8bf7\u4ece\u6574\u4f53\u4e0a\u770b\u5f85 SERP\u3002\u5982\u679c\u4e00\u79cd\u6392\u540d\u7b97\u6cd5\u53d8\u4f53\u5728\u6392\u540d\u8f83\u9ad8\u7684\u7f51\u7ad9\u4e0a\u83b7\u5f97\u7684\u70b9\u51fb\u91cf\u9ad8\u4e8e\u53e6\u4e00\u79cd\uff0c\u90a3\u4e48\u5b83\u53ef\u80fd\u5728\u5956\u52b1\u66f4\u503c\u5f97\u4fe1\u8d56\u7684\u7f51\u7ad9\u65b9\u9762\u505a\u5f97\u66f4\u597d\u3002\u00a0<\/span><\/p>\n<p><span>\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u53ef\u4ee5\u5feb\u901f\u5224\u65ad\u70b9\u51fb\u7387\u6700\u9ad8\u7684\u7f51\u7ad9\u662f\u5426\u5177\u6709\u76f8\u540c\u7684\u5171\u540c\u7279\u5f81\u3002\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u4f7f\u7528\u6b64\u7c7b\u6570\u636e\u6765\u8bc4\u4f30\u7b97\u6cd5\u6216\u8c03\u6574\u6392\u540d\u3002<\/span><\/p>\n<p><span>\uff08\u518d\u6b21\u5f3a\u8c03\uff0c\u8fd9\u4e0d\u662f\u57fa\u4e8e\u5355\u4e2a\u70b9\u51fb\uff0c\u800c\u662f\u57fa\u4e8e\u627e\u5230\u70b9\u51fb\u6b21\u6570\u6700\u591a\u7684\u7f51\u7ad9\u6240\u5171\u6709\u7684\u4e00\u7ec4\u5171\u540c\u7279\u5f81\u3002\u8fd9\u4e9b\u53ef\u80fd\u662f\u6709\u5173\u5185\u5bb9\u548c\u94fe\u63a5\u7684\u5947\u602a\u7684\u6570\u5b66\u77e5\u8bc6\u3002\uff09\u00a0<\/span><\/p>\n<h2 id=\"h-so-where-does-the-qrg-definition-come-in-nbsp\" class=\"wp-block-heading\"><span>\u90a3\u4e48\uff0cQRG \u5b9a\u4e49\u4ece\u4f55\u800c\u6765\uff1f\u00a0<\/span><\/h2>\n<p><span>\u8fd8\u8bb0\u5f97\u8bc4\u5206\u5458\u5417\uff1f\u4ed6\u4eec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u65e0\u6cd5\u8bbf\u95ee\u94fe\u63a5\u6570\u636e\u6216\u70b9\u51fb\u6570\u636e\u3002\u00a0<\/span><\/li>\n<li><span>\u6ca1\u6709\u673a\u5668\u5b66\u4e60\u8f93\u51fa\u3002<\/span><\/li>\n<li><span>\u6ca1\u5fc5\u8981\u67e5\u770b\u6bcf\u4e2a\u7ad9\u70b9\u7684\u6570\u767e\u4e2a\u4fe1\u53f7\u3002\u00a0<\/span><\/li>\n<li><span>\u4e0d\u4f1a\u76f4\u63a5\u5f71\u54cd\u4efb\u4f55\u7f51\u7ad9\u7684\u6392\u540d\u3002<\/span><\/li>\n<li><span>\u6ca1\u6709\u8bad\u7ec3\u7b97\u6cd5\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u76f8\u53cd\uff0c\u5b83\u4eec\u4e3a\u8c37\u6b4c\u5de5\u7a0b\u5e08\u63d0\u4f9b\u4e86\u4e00\u81f4\u7684\u6570\u636e\u6765\u8861\u91cf\u7b97\u6cd5\u7684\u53d8\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4ed6\u4eec\u9700\u8981\u4eba\u7c7b\u8bed\u8a00\u6765\u8868\u8fbe\u4eba\u7c7b\u8ba4\u4e3a\u54ea\u4e9b\u7c7b\u578b\u7684\u4e8b\u7269\u4e0e\u4e13\u4e1a\u77e5\u8bc6\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u76f8\u7b26\u3002\u00a0<\/span><\/p>\n<p><span>\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u7b97\u6cd5\u4fe1\u53f7\u5c06\u4e0e\u4eba\u7c7b\u4fe1\u53f7\u4fdd\u6301\u4e00\u81f4 &#8211; \u5982\u679c\u4e0d\u4e00\u81f4\uff0c\u8c37\u6b4c\u5c06\u7ee7\u7eed\u8fdb\u884c\u8c03\u6574\u3002<\/span><\/p>\n<p><span>\u597d\u6d88\u606f\u662f\uff0c\u7531\u4e8e\u6ca1\u6709\u4efb\u4f55\u4f20\u7edf\u7684 EEAT \u4fe1\u53f7\uff08\u4f5c\u8005\u7b80\u5386\u7b49\uff09\u88ab\u8f93\u5165\u5230\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u4e2d\uff0c\u56e0\u6b64\u60a8\u5b9e\u9645\u4e0a\u4e0d\u9700\u8981<\/span><strong><span>\u5b83\u4eec<\/span><\/strong><span>\uff08\u6216\u9700\u8981\u4f2a\u9020\u5b83\u4eec\uff09\u6765\u8fdb\u884c\u6392\u540d\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-so-i-don-t-need-author-bios-contact-info-expert-reviews-or-other-e-e-a-t-related-elements-for-my-content\" class=\"wp-block-heading\"><span>\u90a3\u4e48\uff0c\u6211\u7684\u5185\u5bb9\u4e0d\u9700\u8981\u4f5c\u8005\u7b80\u4ecb\u3001\u8054\u7cfb\u4fe1\u606f\u3001\u4e13\u5bb6\u8bc4\u8bba\u6216\u5176\u4ed6\u4e0e EEAT \u76f8\u5173\u7684\u5143\u7d20\u5417\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u6392\u540d\u662f\u60a8\u552f\u4e00\u5173\u5fc3\u7684\u4e8b\u60c5\uff0c\u90a3\u4e48\uff0c\u4e0d\uff0c\u60a8\u4e0d\u9700\u8981\u5b83\u3002\u00a0<\/span><\/p>\n<p><span>\u4e5f\u5c31\u662f\u8bf4\uff0c\u6211\u4eec\u5927\u591a\u6570\u4eba\u5173\u5fc3\u7684\u662f\u7528\u6237\u3001\u8f6c\u5316\u7387\u3001\u9500\u552e\u989d\u7b49\u7b49\u2014\u2014\u800c\u4e14\u7528\u6237\u559c\u6b22\u8fd9\u4e9b\u4e1c\u897f\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u8bb8\u591a\u641c\u7d22\uff0c\u7528\u6237\u66f4\u559c\u6b22\u9605\u8bfb\u7531\u771f\u4eba\u64b0\u5199\u7684\u5185\u5bb9\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u7684\u5b57\u5178\u5b9a\u4e49\u6216\u8fd0\u52a8\u88e4\u4ea7\u54c1\u63cf\u8ff0\u9700\u8981\u4eba\u7c7b\u4f5c\u8005\u7b80\u4ecb\u3002\u6ca1\u6709\u771f\u6b63\u7684\u4eba\u60f3\u8981\u90a3\u6837\u3002<\/span><\/p>\n<p><span>\u540c\u6837\uff0c\u641c\u7d22\u533b\u7597\u4fe1\u606f\u7684\u4eba\u5e0c\u671b\u4ece\u533b\u751f\u90a3\u91cc\u83b7\u5f97\u4e8b\u5b9e\u4fe1\u606f\u6216\u7531\u533b\u751f\u5ba1\u6838\u3002\u4e0d\u8fc7\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u9700\u8981\u8ba9\u533b\u751f\u5ba1\u6838\u60a8\u5173\u4e8e\u56de\u6536\u8f6e\u80ce\u6216\u5efa\u9020\u6811\u5c4b\u7684\u6587\u7ae0\u3002SEO<\/span><\/p>\n<p><span>\u5efa\u8bae\u4e3a EEAT \u505a\u7684\u51e0\u4e4e\u6240\u6709\u4e8b\u60c5\u90fd\u662f\u5bf9\u7528\u6237\uff08\u60a8\u77e5\u9053\u7684\uff0c\u60a8\u7684\u5b9e\u9645\u53d7\u4f17\uff09\u6709\u76ca\u7684\u4e8b\u60c5\u3002\u6240\u4ee5\u662f\u7684\uff0c\u5982\u679c\u8fd9\u5bf9\u60a8\u7684\u7528\u6237\u6709\u610f\u4e49\uff0c\u8bf7\u505a\u8fd9\u4e9b\u4e8b\u60c5\u3002\u00a0<\/span><\/p>\n<p><span>\u4ed6\u4eec\u7684\u4f53\u9a8c\u8d8a\u597d\uff0c\u4ed6\u4eec\u5c31\u8d8a\u6709\u53ef\u80fd\u94fe\u63a5\u5230\u60a8\u3001\u5206\u4eab\u60a8\u7684\u5185\u5bb9\u3001\u4f20\u9012\u60a8\u7684\u540d\u7247\u6216\u70b9\u51fb\u60a8\u7684\u7ed3\u679c\u3002\u8fd9\u4e9b\u4e1c\u897f\u5b9e\u9645\u4e0a\u53ef\u80fd\u4f1a\u5e2e\u52a9\u60a8\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u82b1\u8d39\u5927\u91cf\u91d1\u94b1\u8058\u8bf7\u60a8\u53ef\u80fd\u4e0d\u9700\u8981\u4e14\u60a8\u7684\u7528\u6237\u53ef\u80fd\u4e0d\u60f3\u8981\u7684\u4e13\u5bb6\u4e4b\u524d\uff0c\u8bf7\u786e\u4fdd\u8fd9\u5bf9\u60a8\u7684\u7528\u6237\u6765\u8bf4\u662f\u6709\u610f\u4e49\u7684\u3002<\/span><\/p>\n<\/div>\n<hr 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