{"id":1167,"date":"2025-01-31T07:51:58","date_gmt":"2025-01-30T23:51:58","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1167"},"modified":"2025-01-31T08:11:31","modified_gmt":"2025-01-31T00:11:31","slug":"%e6%8e%8c%e6%8f%a1%e7%8e%b0%e4%bb%a3-seo-%e7%9a%84-nlp%ef%bc%9a%e6%8a%80%e6%9c%af%e3%80%81%e5%b7%a5%e5%85%b7%e5%92%8c%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1167","title":{"rendered":"\u638c\u63e1\u73b0\u4ee3 SEO \u7684 NLP\uff1a\u6280\u672f\u3001\u5de5\u5177\u548c\u7b56\u7565"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u5df2\u7ecf\u4ece\u5173\u952e\u8bcd\u5806\u780c\u65f6\u4ee3\u8d70\u4e86\u5f88\u957f\u4e00\u6bb5\u8def\u3002\u50cf Google \u8fd9\u6837\u7684\u73b0\u4ee3\u641c\u7d22\u5f15\u64ce\u73b0\u5728\u4f9d\u9760\u5148\u8fdb\u7684\u81ea\u7136\u8bed\u8a00\u5904\u7406 (NLP) \u6765\u7406\u89e3\u641c\u7d22\u5e76\u5c06\u5176\u4e0e\u76f8\u5173\u5185\u5bb9\u8fdb\u884c\u5339\u914d\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u5c06\u89e3\u91ca\u5851\u9020\u73b0\u4ee3 SEO \u7684\u5173\u952e NLP \u6982\u5ff5\uff0c\u4ee5\u4fbf\u60a8\u66f4\u597d\u5730\u4f18\u5316\u5185\u5bb9\u3002\u6211\u4eec\u5c06\u6db5\u76d6\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u673a\u5668\u5982\u4f55\u5c06\u4eba\u7c7b\u8bed\u8a00\u5904\u7406\u4e3a\u4fe1\u53f7\u548c\u566a\u97f3\uff0c\u800c\u4e0d\u662f\u8bcd\u8bed\u548c\u6982\u5ff5\u3002<\/span><\/li>\n<li><span>\u8fc7\u65f6\u7684\u6f5c\u5728\u8bed\u4e49\u7d22\u5f15 (LSI) \u6280\u672f\u7684\u5c40\u9650\u6027\u3002<\/span><\/li>\n<li><span>\u5b9e\u4f53\uff08\u7279\u522b\u662f\u547d\u540d\u5b9e\u4f53\u8bc6\u522b\uff09\u5728\u641c\u7d22\u4e2d\u7684\u4f5c\u7528\u65e5\u76ca\u589e\u5f3a\u3002<\/span><\/li>\n<li><span>\u795e\u7ecf\u5339\u914d\u548c BERT \u7b49\u65b0\u5174 NLP \u65b9\u6cd5\u8d85\u8d8a\u4e86\u5173\u952e\u8bcd\u6765\u7406\u89e3\u7528\u6237\u610f\u56fe\u3002<\/span><\/li>\n<li><span>\u5927\u578b\u8bed\u8a00\u6a21\u578b (LLM) \u548c\u68c0\u7d22\u589e\u5f3a\u751f\u6210 (RAG) \u7b49\u65b0\u524d\u6cbf\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-how-do-machines-understand-language\" class=\"wp-block-heading\"><span>\u673a\u5668\u5982\u4f55\u7406\u89e3\u8bed\u8a00\uff1f<\/span><\/h2>\n<p><span>\u9996\u5148\u4e86\u89e3\u673a\u5668\u5982\u4f55\u4ee5\u53ca\u4e3a\u4f55\u5206\u6790\u548c\u5904\u7406\u5b83\u4eec\u63a5\u6536\u7684\u8f93\u5165\u6587\u672c\u662f\u6709\u5e2e\u52a9\u7684\u3002<\/span><\/p>\n<p><span>\u5f53\u4f60\u6309\u4e0b\u952e\u76d8\u4e0a\u7684\u201cE\u201d\u952e\u65f6\uff0c\u4f60\u7684\u8ba1\u7b97\u673a\u5e76\u4e0d\u80fd\u76f4\u63a5\u7406\u89e3\u201cE\u201d\u7684\u542b\u4e49\u3002\u76f8\u53cd\uff0c\u5b83\u4f1a\u5411\u4f4e\u7ea7\u7a0b\u5e8f\u53d1\u9001\u4e00\u6761\u6d88\u606f\uff0c\u8be5\u7a0b\u5e8f\u6307\u793a\u8ba1\u7b97\u673a\u5982\u4f55\u64cd\u7eb5\u548c\u5904\u7406\u6765\u81ea\u952e\u76d8\u7684\u7535\u4fe1\u53f7\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u540e\uff0c\u8be5\u7a0b\u5e8f\u5c06\u4fe1\u53f7\u8f6c\u6362\u6210\u8ba1\u7b97\u673a\u53ef\u4ee5\u7406\u89e3\u7684\u52a8\u4f5c\uff0c\u4f8b\u5982\u5728\u5c4f\u5e55\u4e0a\u663e\u793a\u5b57\u6bcd\u201cE\u201d\u6216\u6267\u884c\u4e0e\u8be5\u8f93\u5165\u76f8\u5173\u7684\u5176\u4ed6\u4efb\u52a1\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e2a\u7b80\u5316\u7684\u89e3\u91ca\u8868\u660e\uff0c\u8ba1\u7b97\u673a\u4f7f\u7528\u7684\u662f\u6570\u5b57\u548c\u4fe1\u53f7\uff0c\u800c\u4e0d\u662f\u5b57\u6bcd\u548c\u5355\u8bcd\u4e4b\u7c7b\u7684\u6982\u5ff5\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e NLP \u6765\u8bf4\uff0c\u6311\u6218\u5728\u4e8e\u6559\u4f1a\u8fd9\u4e9b\u673a\u5668\u7406\u89e3\u3001\u89e3\u91ca\u548c\u751f\u6210\u4eba\u7c7b\u8bed\u8a00\uff0c\u56e0\u4e3a\u4eba\u7c7b\u8bed\u8a00\u672c\u8d28\u4e0a\u662f\u5fae\u5999\u800c\u590d\u6742\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u57fa\u7840\u6280\u672f\u4f7f\u8ba1\u7b97\u673a\u80fd\u591f\u901a\u8fc7\u8bc6\u522b\u5355\u8bcd\u7684\u6570\u5b57\u8868\u793a\u4e4b\u95f4\u7684\u6a21\u5f0f\u548c\u5173\u7cfb\u6765\u5f00\u59cb\u201c\u7406\u89e3\u201d\u6587\u672c\u3002\u5b83\u4eec\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u6807\u8bb0\u5316<\/span><\/strong><span>\uff0c\u5c06\u6587\u672c\u5206\u89e3\u4e3a\u7ec4\u6210\u90e8\u5206\uff08\u5982\u5355\u8bcd\u6216\u77ed\u8bed\uff09\u3002<\/span><\/li>\n<li><strong><span>\u77e2\u91cf\u5316<\/span><\/strong><span>\uff0c\u5176\u4e2d\u5355\u8bcd\u88ab\u8f6c\u6362\u6210\u6570\u503c\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5173\u952e\u5728\u4e8e\uff0c\u7b97\u6cd5\uff0c\u5373\u4f7f\u662f\u975e\u5e38\u5148\u8fdb\u7684\u7b97\u6cd5\uff0c\u4e5f\u4e0d\u4f1a\u5c06\u5355\u8bcd\u89c6\u4e3a\u6982\u5ff5\u6216\u8bed\u8a00\uff1b\u5b83\u4eec\u5c06\u5176\u89c6\u4e3a\u4fe1\u53f7\u548c\u566a\u97f3\u3002\u672c\u8d28\u4e0a\uff0c\u6211\u4eec\u6b63\u5728\u6539\u53d8\u975e\u5e38\u6602\u8d35\u7684\u6c99\u5b50\u7684\u7535\u8377\u3002<\/span><\/p>\n<h2 id=\"h-lsi-keywords-myths-and-realities\" class=\"wp-block-heading\"><span>LSI \u5173\u952e\u8bcd\uff1a\u795e\u8bdd\u4e0e\u73b0\u5b9e<\/span><\/h2>\n<p><span>\u6f5c\u5728\u8bed\u4e49\u7d22\u5f15 (LSI) \u662f SEO \u5708\u4e2d\u7ecf\u5e38\u4f7f\u7528\u7684\u4e00\u4e2a\u672f\u8bed\u3002\u5176\u7406\u5ff5\u662f\uff0c\u67d0\u4e9b\u5173\u952e\u5b57\u6216\u77ed\u8bed\u5728\u6982\u5ff5\u4e0a\u4e0e\u60a8\u7684\u4e3b\u8981\u5173\u952e\u5b57\u76f8\u5173\uff0c\u5c06\u5b83\u4eec\u5305\u542b\u5728\u60a8\u7684\u5185\u5bb9\u4e2d\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u60a8\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span>\u7b80\u5355\u6765\u8bf4\uff0cLSI \u5c31\u50cf\u56fe\u4e66\u9986\u7684\u6587\u672c\u5206\u7c7b\u7cfb\u7edf\u3002LSI \u4e8e 20 \u4e16\u7eaa 80 \u5e74\u4ee3\u5f00\u53d1\uff0c\u53ef\u5e2e\u52a9\u8ba1\u7b97\u673a\u638c\u63e1\u5927\u91cf\u6587\u6863\u4e2d\u5355\u8bcd\u548c\u6982\u5ff5\u4e4b\u95f4\u7684\u8054\u7cfb\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u201c\u4e00\u5806\u6587\u6863\u201d\u5e76\u975e<\/span><strong><span>Google<\/span><\/strong><span>\u7684\u5168\u90e8\u7d22\u5f15\u3002LSI \u662f\u4e00\u79cd\u65e8\u5728\u4ece\u4e00\u5c0f\u7ec4\u5f7c\u6b64\u76f8\u4f3c\u7684\u6587\u6863\u4e2d\u5bfb\u627e\u76f8\u4f3c\u4e4b\u5904\u7684\u6280\u672f\u3002<\/span><\/p>\n<p><span>\u5b83\u7684\u5de5\u4f5c\u539f\u7406\u5982\u4e0b\uff1a\u5047\u8bbe\u60a8\u6b63\u5728\u7814\u7a76\u201c\u6c14\u5019\u53d8\u5316\u201d\u3002\u57fa\u672c\u7684\u5173\u952e\u5b57\u641c\u7d22\u53ef\u80fd\u4f1a\u4e3a\u60a8\u63d0\u4f9b\u660e\u786e\u63d0\u5230\u201c\u6c14\u5019\u53d8\u5316\u201d\u7684\u6587\u6863\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\u90a3\u4e9b\u8ba8\u8bba\u201c\u5168\u7403\u53d8\u6696\u201d\u3001\u201c\u78b3\u8db3\u8ff9\u201d\u6216\u201c\u6e29\u5ba4\u6c14\u4f53\u201d\u7684\u6709\u4ef7\u503c\u7684\u6587\u7ae0\u53c8\u5982\u4f55\u5462\uff1f\u00a0<\/span><\/p>\n<p><span>\u8fd9\u65f6 LSI \u5c31\u6d3e\u4e0a\u7528\u573a\u4e86\u3002\u5b83\u53ef\u4ee5\u8bc6\u522b\u90a3\u4e9b\u8bed\u4e49\u76f8\u5173\u7684\u672f\u8bed\uff0c\u786e\u4fdd\u5373\u4f7f\u6ca1\u6709\u4f7f\u7528\u7cbe\u786e\u7684\u77ed\u8bed\uff0c\u4f60\u4e5f\u4e0d\u4f1a\u9519\u8fc7\u76f8\u5173\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u95ee\u9898\u662f\uff0cGoogle \u5e76\u6ca1\u6709\u4f7f\u7528 20 \u4e16\u7eaa 80 \u5e74\u4ee3\u7684\u56fe\u4e66\u9986\u6280\u672f\u6765\u5bf9\u5185\u5bb9\u8fdb\u884c\u6392\u540d\u3002\u4ed6\u4eec\u6709\u6bd4\u8fd9\u66f4\u6602\u8d35\u7684\u8bbe\u5907\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-437393 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;X \u4e0a\u7684@johnmu&#8221; width=&#8221;1202&#8243; height=&#8221;428&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/John-Mueller-on-X-LSI-keywords.png.webp 1202w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/John-Mueller-on-X-LSI-keywords-600&#215;214.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/John-Mueller-on-X-LSI-keywords-800&#215;285.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/John-Mueller-on-X-LSI-keywords-200&#215;71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/John-Mueller-on-X-LSI-keywords-768&#215;273.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1202px) 100vw, 1202px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/John-Mueller-on-X-LSI-keywords.png.webp&#8221; \/&gt;<figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/twitter.com\/JohnMu\/status\/1156293862681468929\"><span>\u7ea6\u7ff0\u00b7<\/span><\/a><a href=\"https:\/\/twitter.com\/JohnMu\/status\/1156293862681468929\" target=\"_blank\" rel=\"noopener\"><span>\u7a46\u52d2<\/span><\/a><span>\u8c08 X<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u5c3d\u7ba1\u5b58\u5728\u666e\u904d\u7684\u8bef\u89e3\uff0c\u4f46 LSI \u5173\u952e\u5b57\u5e76\u672a\u76f4\u63a5\u7528\u4e8e\u73b0\u4ee3 SEO \u6216 Google \u7b49\u641c\u7d22\u5f15\u64ce\u3002LSI \u662f\u4e00\u4e2a\u8fc7\u65f6\u7684\u672f\u8bed\uff0cGoogle \u4e0d\u4f7f\u7528\u8bed\u4e49\u7d22\u5f15\u4e4b\u7c7b\u7684\u4e1c\u897f\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u8bed\u4e49\u7406\u89e3\u548c\u5176\u4ed6\u673a\u5668\u8bed\u8a00\u6280\u672f\u4e5f\u5f88\u6709\u7528\u3002\u8fd9\u4e00\u53d1\u5c55\u4e3a\u66f4\u5148\u8fdb\u7684 NLP \u6280\u672f\u94fa\u5e73\u4e86\u9053\u8def\uff0c\u800c\u8fd9\u4e9b\u6280\u672f\u6b63\u662f\u5f53\u4eca\u641c\u7d22\u5f15\u64ce\u5206\u6790\u548c\u89e3\u91ca\u7f51\u7edc\u5185\u5bb9\u7684\u6838\u5fc3\u3002<\/span><\/p>\n<p><span>\u90a3\u4e48\uff0c\u8ba9\u6211\u4eec\u8d85\u8d8a\u5173\u952e\u8bcd\u3002\u6211\u4eec\u6709\u4ee5\u7279\u6b8a\u65b9\u5f0f\u89e3\u91ca\u8bed\u8a00\u7684\u673a\u5668\uff0c\u5e76\u4e14\u6211\u4eec\u77e5\u9053 Google \u4f7f\u7528\u6280\u672f\u5c06\u5185\u5bb9\u4e0e\u7528\u6237\u67e5\u8be2\u76f8\u5339\u914d\u3002\u4f46\u662f\uff0c\u57fa\u672c\u5173\u952e\u8bcd\u5339\u914d\u4e4b\u540e\u4f1a\u53d1\u751f\u4ec0\u4e48\u5462\uff1f\u00a0<\/span><\/p>\n<p><span>\u8fd9\u5c31\u662f\u5f53\u4eca\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u5b9e\u4f53\u3001\u795e\u7ecf\u5339\u914d\u548c\u5148\u8fdb\u7684 NLP \u6280\u672f\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/entities-topics-keywords-relationships-seo-431696\"><strong><em><span>\u5b9e\u4f53\u3001\u4e3b\u9898\u3001\u5173\u952e\u8bcd\uff1a\u6f84\u6e05\u6838\u5fc3\u8bed\u4e49 SEO \u6982\u5ff5<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-the-role-of-entities-in-search-nbsp\" class=\"wp-block-heading\"><span>\u5b9e\u4f53\u5728\u641c\u7d22\u4e2d\u7684\u4f5c\u7528\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/beyond-keywords-entities-seo-strategies-429048\"><span>\u5b9e\u4f53<\/span><\/a><span>\u662f NLP \u7684\u57fa\u77f3\uff0c\u4e5f\u662f SEO \u7684\u91cd\u70b9\u3002Google \u4e3b\u8981\u4ee5\u4e24\u79cd\u65b9\u5f0f\u4f7f\u7528\u5b9e\u4f53\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u77e5\u8bc6\u56fe\u8c31\u5b9e\u4f53<\/span><\/strong><span>\uff1a\u8fd9\u4e9b\u662f\u5b9a\u4e49\u660e\u786e\u7684\u5b9e\u4f53\uff0c\u5982\u8457\u540d\u4f5c\u5bb6\u3001\u5386\u53f2\u4e8b\u4ef6\u3001\u5730\u6807\u7b49\uff0c\u5b58\u5728\u4e8e Google \u7684\u77e5\u8bc6\u56fe\u8c31\u4e2d\u3002\u5b83\u4eec\u5f88\u5bb9\u6613\u8bc6\u522b\uff0c\u5e76\u4e14\u7ecf\u5e38\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u5e26\u6709\u4e30\u5bcc\u7684\u6458\u8981\u6216\u77e5\u8bc6\u9762\u677f\u3002<\/span><\/li>\n<li><strong><span>\u5c0f\u5199\u5b9e\u4f53<\/span><\/strong><span>\uff1a\u8fd9\u4e9b\u5b9e\u4f53\u53ef\u88ab Google \u8bc6\u522b\uff0c\u4f46\u4e0d\u591f\u7a81\u51fa\uff0c\u65e0\u6cd5\u5728\u77e5\u8bc6\u56fe\u8c31\u4e2d\u5360\u636e\u4e13\u95e8\u7684\u4f4d\u7f6e\u3002Google \u7684\u7b97\u6cd5\u4ecd\u7136\u53ef\u4ee5\u8bc6\u522b\u8fd9\u4e9b\u5b9e\u4f53\uff0c\u4f8b\u5982\u9c9c\u4e3a\u4eba\u77e5\u7684\u540d\u79f0\u6216\u4e0e\u60a8\u7684\u5185\u5bb9\u76f8\u5173\u7684\u7279\u5b9a\u6982\u5ff5\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4e86\u89e3\u201c\u5b9e\u4f53\u7f51\u7edc\u201d\u81f3\u5173\u91cd\u8981\u3002\u5b83\u5e2e\u52a9\u6211\u4eec\u5236\u4f5c\u7b26\u5408\u7528\u6237\u76ee\u6807\u548c\u67e5\u8be2\u7684\u5185\u5bb9\uff0c\u4f7f\u6211\u4eec\u7684\u5185\u5bb9\u66f4\u6709\u53ef\u80fd\u88ab\u641c\u7d22\u5f15\u64ce\u89c6\u4e3a\u76f8\u5173\u5185\u5bb9\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/entity-seo-guide-395264\"><strong><em><span>\u5b9e\u4f53 SEO\uff1a\u6743\u5a01\u6307\u5357<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-understanding-named-entity-recognition\" class=\"wp-block-heading\"><span>\u4e86\u89e3\u547d\u540d\u5b9e\u4f53\u8bc6\u522b<\/span><\/h3>\n<p><span>\u547d\u540d\u5b9e\u4f53\u8bc6\u522b (NER) \u662f\u4e00\u79cd NLP \u6280\u672f\uff0c\u53ef\u4ee5\u81ea\u52a8\u8bc6\u522b\u6587\u672c\u4e2d\u7684\u547d\u540d\u5b9e\u4f53\u5e76\u5c06\u5176\u5206\u7c7b\u5230\u9884\u5b9a\u4e49\u7684\u7c7b\u522b\u4e2d\uff0c\u4f8b\u5982\u4eba\u540d\u3001\u7ec4\u7ec7\u540d\u548c\u4f4d\u7f6e\u540d\u3002<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u4e3e\u4e2a\u4f8b\u5b50\uff1a\u201cSara \u4e8e 2016 \u5e74\u6536\u8d2d\u4e86 Torment Vortex Corp\u3002\u201d\u00a0<\/span><\/p>\n<p><span>\u4eba\u7c7b\u53ef\u4ee5\u6beb\u4e0d\u8d39\u529b\u5730\u8bc6\u522b\u51fa\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cSara\u201d \u8fd9\u4e2a\u4eba\u3002\u00a0<\/span><\/li>\n<li><span>\u201cTorment Vortex Corp.\u201d\u4f5c\u4e3a\u4e00\u5bb6\u516c\u53f8\u3002<\/span><\/li>\n<li><span>\u201c2016\u201d\u4f5c\u4e3a\u65f6\u95f4\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>NER \u662f\u4e00\u79cd\u8ba9\u7cfb\u7edf\u7406\u89e3\u4e0a\u4e0b\u6587\u7684\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span>NER\u4e2d\u4f7f\u7528\u4e86\u4e0d\u540c\u7684\u7b97\u6cd5\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u57fa\u4e8e\u89c4\u5219\u7684\u7cfb\u7edf<\/span><\/strong><span>\uff1a\u4f9d\u9760\u624b\u5de5\u5236\u5b9a\u7684\u89c4\u5219\u6839\u636e\u6a21\u5f0f\u8bc6\u522b\u5b9e\u4f53\u3002\u5982\u679c\u5b83\u770b\u8d77\u6765\u50cf\u65e5\u671f\uff0c\u5b83\u5c31\u662f\u65e5\u671f\u3002\u5982\u679c\u5b83\u770b\u8d77\u6765\u50cf\u94b1\uff0c\u5b83\u5c31\u662f\u94b1\u3002<\/span><\/li>\n<li><strong><span>\u7edf\u8ba1\u6a21\u578b<\/span><\/strong><span>\uff1a\u8fd9\u4e9b\u6a21\u578b\u4ece\u6807\u8bb0\u7684\u6570\u636e\u96c6\u4e2d\u5b66\u4e60\u3002\u6709\u4eba\u6d4f\u89c8\u5e76\u5c06\u6240\u6709 Saras\u3001Torment Vortex Corps \u548c 2016s \u6807\u8bb0\u4e3a\u5404\u81ea\u7684\u5b9e\u4f53\u7c7b\u578b\u3002\u5f53\u51fa\u73b0\u65b0\u6587\u672c\u65f6\u3002\u5e0c\u671b\u5176\u4ed6\u7b26\u5408\u7c7b\u4f3c\u6a21\u5f0f\u7684\u540d\u79f0\u3001\u516c\u53f8\u548c\u65e5\u671f\u4e5f\u88ab\u6807\u8bb0\u3002\u793a\u4f8b\u5305\u62ec\u9690\u9a6c\u5c14\u53ef\u592b\u6a21\u578b\u3001\u6700\u5927\u71b5\u6a21\u578b\u548c\u6761\u4ef6\u968f\u673a\u573a\u3002<\/span><\/li>\n<li><strong><span>\u6df1\u5ea6\u5b66\u4e60\u6a21\u578b<\/span><\/strong><span>\uff1a\u5faa\u73af\u795e\u7ecf\u7f51\u7edc\u3001\u957f\u77ed\u671f\u8bb0\u5fc6\u7f51\u7edc\u548c<\/span><a href=\"https:\/\/searchengineland.com\/transformer-architecture-an-seos-guide-434505\"><span>Transformer<\/span><\/a><span>\u90fd\u5df2\u7528\u4e8eNER\u6765\u6355\u83b7\u6587\u672c\u6570\u636e\u4e2d\u7684\u590d\u6742\u6a21\u5f0f\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u50cf\u8c37\u6b4c\u8fd9\u6837\u5927\u578b\u3001\u5feb\u901f\u53d1\u5c55\u7684\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u4f1a\u91c7\u7528\u4e0a\u8ff0\u65b9\u6cd5\u7684\u7ec4\u5408\uff0c\u4ee5\u4fbf\u5bf9\u8fdb\u5165\u4e92\u8054\u7f51\u751f\u6001\u7cfb\u7edf\u7684\u65b0\u5b9e\u4f53\u505a\u51fa\u53cd\u5e94\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0b\u9762\u662f\u4f7f\u7528 Python \u7684 NTLK \u5e93\u5b9e\u73b0\u57fa\u4e8e\u89c4\u5219\u7684\u65b9\u6cd5\u7684\u7b80\u5316\u793a\u4f8b\uff1a<\/span><\/p>\n<pre class=\"wp-block-code\"><code>import nltk\r\n\r\nfrom nltk import ne_chunk, pos_tag\r\n\r\nfrom nltk.tokenize import word_tokenize\r\n\r\nnltk.download('maxent_ne_chunker')\r\n\r\nnltk.download('words')\r\n\r\nsentence = \"Albert Einstein was born in Ulm, Germany in 1879.\"\r\n\r\n# Tokenize and part-of-speech tagging\r\n\r\ntokens = word_tokenize(sentence)\r\n\r\ntags = pos_tag(tokens)\r\n\r\n# Named entity recognition\r\n\r\nentities = ne_chunk(tags)\r\n\r\nprint(entities)<\/code><\/pre>\n<p><span>\u5bf9\u4e8e\u4f7f\u7528\u9884\u8bad\u7ec3\u6a21\u578b\u7684\u66f4\u9ad8\u7ea7\u65b9\u6cd5\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528 spaCy\uff1a<\/span><\/p>\n<pre class=\"wp-block-code\"><code>import spacy\r\n\r\n# Load the pre-trained model\r\n\r\nnlp = spacy.load(\"en_core_web_sm\")\r\n\r\nsentence = \"Albert Einstein was born in Ulm, Germany in 1879.\"\r\n\r\n# Process the text\r\n\r\ndoc = nlp(sentence)\r\n\r\n# Iterate over the detected entities\r\n\r\nfor ent in doc.ents:\r\n\r\n\u00a0\u00a0\u00a0\u00a0print(ent.text, ent.label_)<\/code><\/pre>\n<p><span>\u8fd9\u4e9b\u793a\u4f8b\u8bf4\u660e\u4e86 NER \u7684\u57fa\u672c\u65b9\u6cd5\u548c\u66f4\u9ad8\u7ea7\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u4ece\u7b80\u5355\u7684\u57fa\u4e8e\u89c4\u5219\u6216\u7edf\u8ba1\u6a21\u578b\u5f00\u59cb\u53ef\u4ee5\u63d0\u4f9b\u57fa\u7840\u89c1\u89e3\uff0c\u800c\u5229\u7528\u9884\u5148\u8bad\u7ec3\u7684\u6df1\u5ea6\u5b66\u4e60\u6a21\u578b\u53ef\u4ee5\u63d0\u4f9b\u66f4\u590d\u6742\u548c\u51c6\u786e\u7684\u5b9e\u4f53\u8bc6\u522b\u80fd\u529b\u7684\u9014\u5f84\u3002<\/span><\/p>\n<h3 id=\"h-entities-in-nlp-entities-in-seo-and-named-entities-in-seo\" class=\"wp-block-heading\"><span>NLP \u4e2d\u7684\u5b9e\u4f53\u3001SEO \u4e2d\u7684\u5b9e\u4f53\u4ee5\u53ca SEO \u4e2d\u7684\u547d\u540d\u5b9e\u4f53<\/span><\/h3>\n<p><span>\u5b9e\u4f53\u662f Google \u5728\u641c\u7d22\u4e2d\u4ee5\u4e24\u79cd\u65b9\u5f0f\u4f7f\u7528\u7684 NLP \u672f\u8bed\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u77e5\u8bc6\u56fe\u8c31\u4e2d\u5b58\u5728\u4e00\u4e9b\u5b9e\u4f53\uff08\u4f8b\u5982\uff0c\u53c2\u89c1\u4f5c\u8005\uff09\u3002<\/span><\/li>\n<li><span>\u8c37\u6b4c\u53ef\u4ee5\u8bc6\u522b\u5c0f\u5199\u5b9e\u4f53\uff0c\u4f46\u5c1a\u672a\u505a\u51fa\u533a\u5206\u3002\uff08\u5373\u4f7f\u4ed6\u4eec\u4e0d\u662f\u540d\u4eba\uff0c\u8c37\u6b4c\u4e5f\u53ef\u4ee5\u8bc6\u522b\u59d3\u540d\u3002\uff09\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u4e86\u89e3\u8fd9\u4e2a\u5b9e\u4f53\u7f51\u7edc\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u4e86\u89e3\u7528\u6237\u5bf9\u6211\u4eec\u5185\u5bb9\u7684\u76ee\u6807\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437395 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Entities-in-NLP-entities-in-SEO-and-named-entities-in-SEO.png\" alt=\"NLP \u4e2d\u7684\u5b9e\u4f53\u3001SEO \u4e2d\u7684\u5b9e\u4f53\u4ee5\u53ca SEO \u4e2d\u7684\u547d\u540d\u5b9e\u4f53\" width=\"632\" height=\"133\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Entities-in-NLP-entities-in-SEO-and-named-entities-in-SEO.png 632w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Entities-in-NLP-entities-in-SEO-and-named-entities-in-SEO-600x126.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Entities-in-NLP-entities-in-SEO-and-named-entities-in-SEO-200x42.png.webp 200w\" data-lazy-sizes=\"(max-width: 632px) 100vw, 632px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Entities-in-NLP-entities-in-SEO-and-named-entities-in-SEO.png\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-neural-matching-bert-and-other-nlp-techniques-from-google\" class=\"wp-block-heading\"><span>\u6765\u81ea Google \u7684\u795e\u7ecf\u5339\u914d\u3001BERT \u548c\u5176\u4ed6 NLP \u6280\u672f<\/span><\/h2>\n<p><span>\u8c37\u6b4c\u5bf9\u7406\u89e3\u4eba\u7c7b\u8bed\u8a00\u7ec6\u5fae\u5dee\u522b\u7684\u63a2\u7d22\u4fc3\u4f7f\u5176\u91c7\u7528\u4e86\u591a\u79cd\u5c16\u7aef\u7684 NLP \u6280\u672f\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd1\u5e74\u6765\u6700\u53d7\u5173\u6ce8\u7684\u4e24\u4e2a\u6280\u672f\u662f\u795e\u7ecf\u5339\u914d\u548c BERT\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u4e00\u4e0b\u5b83\u4eec\u662f\u4ec0\u4e48\u4ee5\u53ca\u5b83\u4eec\u5982\u4f55\u5f7b\u5e95\u6539\u53d8\u641c\u7d22\u3002<\/span><\/p>\n<h3 id=\"h-neural-matching-understanding-beyond-keywords\" class=\"wp-block-heading\"><span>\u795e\u7ecf\u5339\u914d\uff1a\u8d85\u8d8a\u5173\u952e\u8bcd\u7684\u7406\u89e3<\/span><\/h3>\n<p><span>\u60f3\u8c61\u4e00\u4e0b\u5bfb\u627e\u201c\u9633\u5149\u660e\u5a9a\u7684\u65e5\u5b50\u91cc\u53ef\u4ee5\u653e\u677e\u7684\u5730\u65b9\u201d\u3002\u00a0<\/span><\/p>\n<p><span>\u65e7\u7248\u8c37\u6b4c\u53ef\u80fd\u4f1a\u4e13\u6ce8\u4e8e\u201c\u5730\u70b9\u201d\u548c\u201c\u6674\u5929\u201d\uff0c\u53ef\u80fd\u8fd4\u56de\u5929\u6c14\u7f51\u7ad9\u6216\u6237\u5916\u88c5\u5907\u5546\u5e97\u7684\u641c\u7d22\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u8f93\u5165<\/span><a href=\"https:\/\/searchengineland.com\/googles-neural-matching-versus-rankbrain-how-google-uses-each-in-search-314311\"><span>\u795e\u7ecf\u5339\u914d<\/span><\/a><span>\u2014\u2014\u8fd9\u5c31\u50cf\u8c37\u6b4c\u8bd5\u56fe\u8bfb\u61c2\u5b57\u91cc\u884c\u95f4\u7684\u610f\u601d\uff0c\u4e86\u89e3\u4f60\u53ef\u80fd\u6b63\u5728\u5bfb\u627e\u516c\u56ed\u6216\u6d77\u6ee9\u800c\u4e0d\u662f\u4eca\u5929\u7684\u7d2b\u5916\u7ebf\u6307\u6570\u3002<\/span><\/p>\n<h3 id=\"h-bert-breaking-down-complex-queries\" class=\"wp-block-heading\"><span>BERT\uff1a\u5206\u89e3\u590d\u6742\u67e5\u8be2<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/welcome-bert-google-artificial-intelligence-for-understanding-search-queries-323976\"><span>BERT<\/span><\/a><span>\uff08Transformers \u7684\u53cc\u5411\u7f16\u7801\u5668\u8868\u793a\uff09\u662f\u53e6\u4e00\u4e2a\u98de\u8dc3\u3002\u5982\u679c\u795e\u7ecf\u5339\u914d\u5e2e\u52a9 Google \u8bfb\u61c2\u5b57\u91cc\u884c\u95f4\u7684\u610f\u601d\uff0c\u90a3\u4e48 BERT \u5219\u5e2e\u52a9\u5b83\u7406\u89e3\u6574\u4e2a\u6545\u4e8b\u3002\u00a0<\/span><\/p>\n<p><span>BERT \u53ef\u4ee5\u5c06\u4e00\u4e2a\u5355\u8bcd\u4e0e\u53e5\u5b50\u4e2d\u7684\u6240\u6709\u5176\u4ed6\u5355\u8bcd\u5173\u8054\u8d77\u6765\u5904\u7406\uff0c\u800c\u4e0d\u662f\u6309\u987a\u5e8f\u9010\u4e2a\u5904\u7406\u3002\u8fd9\u610f\u5473\u7740\u5b83\u53ef\u4ee5\u66f4\u51c6\u786e\u5730\u638c\u63e1\u6bcf\u4e2a\u5355\u8bcd\u7684\u4e0a\u4e0b\u6587\u3002\u5173\u7cfb\u53ca\u5176\u987a\u5e8f\u5f88\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u00a0\u201c\u5e26\u6cf3\u6c60\u7684\u6700\u4f73\u9152\u5e97\u201d\u548c\u201c\u9152\u5e97\u7684\u4f18\u8d28\u6cf3\u6c60\u201d\u53ef\u80fd\u5b58\u5728\u7ec6\u5fae\u7684\u8bed\u4e49\u5dee\u5f02\uff1a\u60f3\u60f3\u201c\u4eca\u5929\u53ea\u6709\u4ed6\u5f00\u8f66\u9001\u5979\u53bb\u5b66\u6821\u201d\u4e0e\u201c\u4eca\u5929\u4ed6\u53ea\u5f00\u8f66\u9001\u5979\u53bb\u5b66\u6821\u201d\u3002<\/span><\/p>\n<p><span>\u6240\u4ee5\uff0c\u8ba9\u6211\u4eec\u7ed3\u5408\u4ee5\u524d\u66f4\u539f\u59cb\u7684\u7cfb\u7edf\u6765\u601d\u8003\u8fd9\u4e2a\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u673a\u5668\u5b66\u4e60\u7684\u5de5\u4f5c\u539f\u7406\u662f\u83b7\u53d6\u5927\u91cf\u6570\u636e\uff08\u901a\u5e38\u7528\u6807\u8bb0\u548c\u5411\u91cf\uff08\u6570\u5b57\u4ee5\u53ca\u8fd9\u4e9b\u6570\u5b57\u4e4b\u95f4\u7684\u5173\u7cfb\uff09\u8868\u793a\uff09\uff0c\u5e76\u5bf9\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u8fed\u4ee3\u4ee5\u5b66\u4e60\u6a21\u5f0f\u3002\u00a0<\/span><\/p>\n<p><span>\u501f\u52a9\u795e\u7ecf\u5339\u914d\u548c BERT \u7b49\u6280\u672f\uff0c\u8c37\u6b4c\u4e0d\u518d\u4ec5\u4ec5\u5173\u6ce8\u641c\u7d22\u67e5\u8be2\u548c\u7f51\u9875\u4e0a\u7684\u5173\u952e\u8bcd\u4e4b\u95f4\u7684\u76f4\u63a5\u5339\u914d\u3002\u00a0<\/span><\/p>\n<p><span>\u5b83\u8bd5\u56fe\u7406\u89e3\u67e5\u8be2\u80cc\u540e\u7684\u610f\u56fe\u4ee5\u53ca\u4e0d\u540c\u8bcd\u8bed\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ee5\u63d0\u4f9b\u771f\u6b63\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u641c\u7d22\u201c\u611f\u5192\u5934\u90e8\u6cbb\u7597\u65b9\u6cd5\u201d\u5c06\u7406\u89e3\u4e3a\u5bfb\u6c42\u6cbb\u7597\u611f\u5192\u76f8\u5173\u75c7\u72b6\u7684\u80cc\u666f\uff0c\u800c\u4e0d\u662f\u5b57\u9762\u4e0a\u7684\u201c\u611f\u5192\u201d\u6216\u201c\u5934\u90e8\u201d\u4e3b\u9898\u3002<\/span><\/p>\n<p><span>\u5355\u8bcd\u7684\u4f7f\u7528\u73af\u5883\u4ee5\u53ca\u5b83\u4eec\u4e0e\u4e3b\u9898\u7684\u5173\u7cfb\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u5173\u952e\u8bcd\u586b\u5145\u5df2\u7ecf\u8fc7\u65f6\uff0c\u4f46\u586b\u5145\u7684\u5173\u952e\u8bcd\u7c7b\u578b\u6709\u6240\u4e0d\u540c\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u4e0d\u5e94\u53ea\u770b\u6392\u540d\uff0c\u8fd8\u5e94\u770b\u76f8\u5173\u7684\u60f3\u6cd5\u3001\u67e5\u8be2\u548c\u95ee\u9898\u662f\u5426\u5b8c\u6574\u3002\u4ee5\u5168\u9762\u3001\u4e0a\u4e0b\u6587\u76f8\u5173\u7684\u65b9\u5f0f\u56de\u7b54\u67e5\u8be2\u7684\u5185\u5bb9\u66f4\u53d7\u6b22\u8fce\u3002\u00a0<\/span><\/p>\n<p><span>\u4e86\u89e3\u7528\u6237\u67e5\u8be2\u80cc\u540e\u7684\u610f\u56fe\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002Google \u5148\u8fdb\u7684 NLP \u6280\u672f\u53ef\u5c06\u5185\u5bb9\u4e0e\u7528\u6237\u7684\u610f\u56fe\u76f8\u5339\u914d\uff0c\u65e0\u8bba\u662f\u4fe1\u606f\u6027\u3001\u5bfc\u822a\u6027\u3001\u4ea4\u6613\u6027\u8fd8\u662f\u5546\u4e1a\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u56de\u7b54\u95ee\u9898\u5e76\u6839\u636e\u9700\u8981\u63d0\u4f9b\u6307\u5357\u3001\u8bc4\u8bba\u6216\u4ea7\u54c1\u9875\u9762\u6765\u4f18\u5316\u5185\u5bb9\u4ee5\u6ee1\u8db3\u8fd9\u4e9b\u610f\u56fe\uff0c\u53ef\u4ee5\u63d0\u9ad8\u641c\u7d22\u6027\u80fd\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u4e5f\u8981\u4e86\u89e3\u60a8\u7684\u5229\u57fa\u5e02\u573a<\/span><strong><span>\u5982\u4f55<\/span><\/strong><em>\u00a0<\/em><span>\u4ee5\u53ca<\/span><strong><span>\u4e3a\u4f55<\/span><\/strong><em>\u00a0<\/em><span>\u4f1a\u9488\u5bf9\u8be5\u67e5\u8be2\u610f\u56fe\u8fdb\u884c\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u5bfb\u6c42\u6c7d\u8f66\u6bd4\u8f83\u7684\u7528\u6237\u4e0d\u592a\u53ef\u80fd\u60f3\u8981\u6709\u504f\u89c1\u7684\u89c2\u70b9\uff0c\u4f46\u5982\u679c\u60a8\u613f\u610f\u8c08\u8bba\u6765\u81ea\u7528\u6237\u7684\u4fe1\u606f\u5e76\u4e14\u505a\u5230\u81f3\u5173\u91cd\u8981\u548c\u8bda\u5b9e\uff0c\u60a8\u5c31\u66f4\u6709\u53ef\u80fd\u5360\u636e\u8fd9\u4e2a\u4f4d\u7f6e\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-large-language-models-llms-and-retrieval-augmented-generation-rag\" class=\"wp-block-heading\"><span>\u5927\u578b\u8bed\u8a00\u6a21\u578b (LLM) \u548c\u68c0\u7d22\u589e\u5f3a\u751f\u6210 (RAG)<\/span><\/h2>\n<p><span>\u9664\u4e86\u4f20\u7edf\u7684 NLP \u6280\u672f\u4e4b\u5916\uff0c\u6570\u5b57\u9886\u57df\u73b0\u5728\u8fd8\u91c7\u7528\u4e86 GPT\uff08\u751f\u6210\u5f0f\u9884\u8bad\u7ec3 Transformer\uff09\u7b49\u5927\u578b\u8bed\u8a00\u6a21\u578b (LLM) \u548c\u68c0\u7d22\u589e\u5f3a\u751f\u6210 (RAG) \u7b49\u521b\u65b0\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u6280\u672f\u4e3a\u673a\u5668\u5982\u4f55\u7406\u89e3\u548c\u751f\u6210\u4eba\u7c7b\u8bed\u8a00\u8bbe\u5b9a\u4e86\u65b0\u7684\u57fa\u51c6\u3002<\/span><\/p>\n<h3 id=\"h-llms-beyond-basic-understanding\" class=\"wp-block-heading\"><span>\u6cd5\u5b66\u7855\u58eb\uff1a\u8d85\u8d8a\u57fa\u7840\u7406\u89e3<\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/seo-guide-large-language-models-413227\"><span>\u50cf GPT \u8fd9\u6837\u7684LLM<\/span><\/a><span>\u662f\u5728\u5e9e\u5927\u7684\u6570\u636e\u96c6\u4e0a\u8fdb\u884c\u8bad\u7ec3\u7684\uff0c\u6db5\u76d6\u4e86\u5e7f\u6cdb\u7684\u4e92\u8054\u7f51\u6587\u672c\u3002\u5b83\u4eec\u7684\u4f18\u52bf\u5728\u4e8e\u80fd\u591f\u6839\u636e\u53e5\u5b50\u524d\u9762\u7684\u5355\u8bcd\u6240\u63d0\u4f9b\u7684\u4e0a\u4e0b\u6587\u6765\u9884\u6d4b\u53e5\u5b50\u4e2d\u7684\u4e0b\u4e00\u4e2a\u5355\u8bcd\u3002\u8fd9\u79cd\u80fd\u529b\u4f7f\u5b83\u4eec\u5728\u751f\u6210\u5404\u79cd\u4e3b\u9898\u548c\u98ce\u683c\u7684\u7c7b\u4eba\u6587\u672c\u65b9\u9762\u975e\u5e38\u7075\u6d3b\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u5fc5\u987b\u8bb0\u4f4f\u7684\u662f\uff0cLLM \u5e76\u975e\u65e0\u6240\u4e0d\u77e5\u7684\u5148\u77e5\u3002\u5b83\u4eec\u65e0\u6cd5\u8bbf\u95ee\u5b9e\u65f6\u4e92\u8054\u7f51\u6570\u636e\uff0c\u4e5f\u65e0\u6cd5\u7406\u89e3\u4e8b\u5b9e\u3002\u76f8\u53cd\uff0c\u5b83\u4eec\u4f1a\u6839\u636e\u8bad\u7ec3\u671f\u95f4\u5b66\u4e60\u5230\u7684\u6a21\u5f0f\u751f\u6210\u54cd\u5e94\u3002<\/span><br \/>\n<span>\u56e0\u6b64\uff0c\u867d\u7136\u5b83\u4eec\u53ef\u4ee5\u751f\u6210\u975e\u5e38\u8fde\u8d2f\u4e14\u7b26\u5408\u8bed\u5883\u7684\u6587\u672c\uff0c\u4f46\u5b83\u4eec\u7684\u8f93\u51fa\u5fc5\u987b\u7ecf\u8fc7\u4e8b\u5b9e\u6838\u67e5\uff0c\u5c24\u5176\u662f\u51c6\u786e\u6027\u548c\u53ca\u65f6\u6027\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437396 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/LLMs-illustration.png.webp\" alt=\"LLM \u63d2\u56fe\" width=\"315\" height=\"213\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/LLMs-illustration.png.webp 315w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/LLMs-illustration-167x113.png.webp 167w\" data-lazy-sizes=\"(max-width: 315px) 100vw, 315px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/LLMs-illustration.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h3 id=\"h-rag-enhancing-accuracy-with-retrieval\" class=\"wp-block-heading\"><span>RAG\uff1a\u901a\u8fc7\u68c0\u7d22\u63d0\u9ad8\u51c6\u786e\u6027<\/span><\/h3>\n<p><span>\u8fd9\u6b63\u662f\u68c0\u7d22\u589e\u5f3a\u751f\u6210 (RAG) \u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002RAG \u5c06 LLM \u7684\u751f\u6210\u80fd\u529b\u4e0e\u4fe1\u606f\u68c0\u7d22\u7684\u7cbe\u786e\u5ea6\u76f8\u7ed3\u5408\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53 LLM \u751f\u6210\u56de\u590d\u65f6\uff0cRAG \u4f1a\u901a\u8fc7\u4ece\u6570\u636e\u5e93\u6216\u4e92\u8054\u7f51\u83b7\u53d6\u76f8\u5173\u4fe1\u606f\u6765\u9a8c\u8bc1\u6216\u8865\u5145\u751f\u6210\u7684\u6587\u672c\u3002\u6b64\u8fc7\u7a0b\u53ef\u786e\u4fdd\u6700\u7ec8\u8f93\u51fa\u6d41\u7545\u3001\u8fde\u8d2f\u3001\u51c6\u786e\u4e14\u57fa\u4e8e\u53ef\u9760\u6570\u636e\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-applications-in-seo\" class=\"wp-block-heading\"><span>SEO\u4e2d\u7684\u5e94\u7528<\/span><\/h2>\n<p><span>\u7406\u89e3\u548c\u5229\u7528\u8fd9\u4e9b\u6280\u672f\u53ef\u4ee5\u4e3a\u5185\u5bb9\u521b\u4f5c\u548c\u4f18\u5316\u5f00\u8f9f\u65b0\u7684\u9014\u5f84\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u901a\u8fc7\u6cd5\u5b66\u7855\u58eb (LLM)\uff0c\u60a8\u53ef\u4ee5\u751f\u6210\u591a\u6837\u5316\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\uff0c\u5f15\u8d77\u8bfb\u8005\u7684\u5171\u9e23\u5e76\u5168\u9762\u89e3\u7b54\u4ed6\u4eec\u7684\u7591\u95ee\u3002\u00a0<\/span><\/li>\n<li><span>RAG \u53ef\u4ee5\u901a\u8fc7\u786e\u4fdd\u5176\u4e8b\u5b9e\u51c6\u786e\u6027\u5e76\u63d0\u9ad8\u5176\u5bf9\u89c2\u4f17\u7684\u53ef\u4fe1\u5ea6\u548c\u4ef7\u503c\u6765\u8fdb\u4e00\u6b65\u589e\u5f3a\u8fd9\u4e9b\u5185\u5bb9\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e5f\u662f<\/span><a href=\"https:\/\/searchengineland.com\/how-search-generative-experience-works-and-why-retrieval-augmented-generation-is-our-future-433393\"><span>\u641c\u7d22\u751f\u6210\u4f53\u9a8c<\/span><\/a><span>(SGE) \u7684\u672c\u8d28\uff1aRAG \u548c LLM \u7684\u7ed3\u5408\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u201c\u751f\u6210\u201d\u7ed3\u679c\u5f80\u5f80\u4e0e\u6392\u540d\u6587\u672c\u504f\u5dee\u8f83\u5927\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48 SGE \u7ed3\u679c\u770b\u8d77\u6765\u5f88\u5947\u602a\u6216\u62fc\u51d1\u5728\u4e00\u8d77\u3002<\/span><\/p>\n<p><span>\u6240\u6709\u8fd9\u4e9b\u90fd\u4f1a\u5bfc\u81f4\u5185\u5bb9\u8d8b\u4e8e\u5e73\u5eb8\uff0c\u5e76\u5f3a\u5316\u504f\u89c1\u548c\u523b\u677f\u5370\u8c61\u3002\u63a5\u53d7\u8fc7\u4e92\u8054\u7f51\u6570\u636e\u8bad\u7ec3\u7684\u6cd5\u5b66\u7855\u58eb\u4f1a\u751f\u6210\u8be5\u6570\u636e\u7684\u4e2d\u503c\u8f93\u51fa\uff0c\u7136\u540e\u68c0\u7d22\u7c7b\u4f3c\u751f\u6210\u7684\u6570\u636e\u3002\u8fd9\u5c31\u662f\u4ed6\u4eec\u6240\u8bf4\u7684\u201censhittification\u201d\u3002<\/span><\/p>\n<h2 id=\"h-4-ways-to-use-nlp-techniques-on-your-own-content\" class=\"wp-block-heading\"><span>\u5728\u60a8\u81ea\u5df1\u7684\u5185\u5bb9\u4e2d\u4f7f\u7528 NLP \u6280\u672f\u7684 4 \u79cd\u65b9\u6cd5<\/span><\/h2>\n<p><span>\u5728\u60a8\u81ea\u5df1\u7684\u5185\u5bb9\u4e0a\u4f7f\u7528 NLP \u6280\u672f\u9700\u8981\u5229\u7528\u673a\u5668\u7406\u89e3\u7684\u529b\u91cf\u6765\u589e\u5f3a\u60a8\u7684 SEO \u7b56\u7565\u3002\u4ee5\u4e0b\u662f\u60a8\u53ef\u4ee5\u5982\u4f55\u5f00\u59cb\u3002<\/span><\/p>\n<h3 id=\"h-1-identify-key-entities-in-your-content\" class=\"wp-block-heading\"><span>1. \u786e\u5b9a\u5185\u5bb9\u4e2d\u7684\u5173\u952e\u5b9e\u4f53<\/span><\/h3>\n<p><span>\u5229\u7528 NLP \u5de5\u5177\u68c0\u6d4b\u5185\u5bb9\u4e2d\u7684\u547d\u540d\u5b9e\u4f53\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u4eba\u540d\u3001\u7ec4\u7ec7\u540d\u79f0\u3001\u5730\u70b9\u540d\u79f0\u3001\u65e5\u671f\u7b49\u3002<\/span><\/p>\n<p><span>\u4e86\u89e3\u5b58\u5728\u7684\u5b9e\u4f53\u53ef\u4ee5\u5e2e\u52a9\u60a8\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u4e30\u5bcc\u4e14\u4fe1\u606f\u4e30\u5bcc\uff0c\u89e3\u51b3\u53d7\u4f17\u5173\u5fc3\u7684\u8bdd\u9898\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728\u5185\u5bb9\u4e2d\u5305\u542b\u4e30\u5bcc\u7684\u4e0a\u4e0b\u6587\u94fe\u63a5\u3002<\/span><\/p>\n<h3 id=\"h-2-analyze-user-intent\" class=\"wp-block-heading\"><span>2.\u5206\u6790\u7528\u6237\u610f\u56fe<\/span><\/h3>\n<p><span>\u4f7f\u7528 NLP\u5bf9\u4e0e\u60a8\u7684\u5185\u5bb9\u76f8\u5173\u7684\u641c\u7d22\u80cc\u540e\u7684<\/span><a href=\"https:\/\/searchengineland.com\/seo-guide-user-intent-429687\"><span>\u610f\u56fe\u8fdb\u884c\u5206\u7c7b<\/span><\/a><span>\u3002\u00a0<\/span><\/p>\n<p><span>\u7528\u6237\u662f\u5728\u5bfb\u627e\u4fe1\u606f\u3001\u60f3\u8981\u8d2d\u4e70\u8fd8\u662f\u5bfb\u6c42\u7279\u5b9a\u670d\u52a1\uff1f\u6839\u636e\u8fd9\u4e9b\u610f\u56fe\u5b9a\u5236\u5185\u5bb9\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u60a8\u7684 SEO \u6548\u679c\u3002<\/span><\/p>\n<h3 id=\"h-3-improve-readability-and-engagement\" class=\"wp-block-heading\"><span>3. \u63d0\u9ad8\u53ef\u8bfb\u6027\u548c\u53c2\u4e0e\u5ea6<\/span><\/h3>\n<p><span>NLP \u5de5\u5177\u53ef\u4ee5\u8bc4\u4f30\u5185\u5bb9\u7684\u53ef\u8bfb\u6027\uff0c\u5e76\u5efa\u8bae\u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u4f7f\u5176\u66f4\u6613\u4e8e\u7406\u89e3\u5e76\u5438\u5f15\u53d7\u4f17\u3002<\/span><\/p>\n<p><span>\u7b80\u5355\u7684\u8bed\u8a00\u3001\u6e05\u6670\u7684\u7ed3\u6784\u548c\u6709\u9488\u5bf9\u6027\u7684\u4fe1\u606f\u4f20\u9012\uff0c\u52a0\u4e0a NLP \u5206\u6790\uff0c\u53ef\u4ee5\u589e\u52a0\u60a8\u7f51\u7ad9\u4e0a\u7684\u505c\u7559\u65f6\u95f4\u5e76\u964d\u4f4e\u8df3\u51fa\u7387\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u53ef\u8bfb\u6027\u5e93\u5e76\u4ece pip \u5b89\u88c5\u5b83\u3002<\/span><\/p>\n<h3 id=\"h-4-semantic-analysis-for-content-expansion\" class=\"wp-block-heading\"><span>4. \u8bed\u4e49\u5206\u6790\uff0c\u5185\u5bb9\u6269\u5c55<\/span><\/h3>\n<p><span>\u9664\u4e86\u5173\u952e\u8bcd\u5bc6\u5ea6\u4e4b\u5916\uff0c\u8bed\u4e49\u5206\u6790\u8fd8\u53ef\u4ee5\u63ed\u793a\u60a8\u53ef\u80fd\u672a\u5728\u539f\u59cb\u5185\u5bb9\u4e2d\u5305\u542b\u7684\u76f8\u5173\u6982\u5ff5\u548c\u4e3b\u9898\u3002<\/span><\/p>\n<p><span>\u6574\u5408\u8fd9\u4e9b\u76f8\u5173\u4e3b\u9898\u53ef\u4ee5\u4f7f\u60a8\u7684\u5185\u5bb9\u66f4\u52a0\u5168\u9762\uff0c\u5e76\u63d0\u9ad8\u5176\u4e0e\u5404\u79cd\u641c\u7d22\u67e5\u8be2\u7684\u76f8\u5173\u6027\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 TF:IDF\u3001LDA \u548c NLTK\u3001Spacy \u548c Gensim \u7b49\u5de5\u5177\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5165\u95e8\u811a\u672c\uff1a<\/span><\/p>\n<p><strong><span>\u4f7f\u7528 Python \u7684 NLTK \u8fdb\u884c\u5173\u952e\u5b57\u548c\u5b9e\u4f53\u63d0\u53d6<\/span><\/strong><\/p>\n<pre class=\"wp-block-code\"><code>import nltk\r\n\r\nfrom nltk.tokenize import word_tokenize\r\n\r\nfrom nltk.tag import pos_tag\r\n\r\nfrom nltk.chunk import ne_chunk\r\n\r\nnltk.download('punkt')\r\n\r\nnltk.download('averaged_perceptron_tagger')\r\n\r\nnltk.download('maxent_ne_chunker')\r\n\r\nnltk.download('words')\r\n\r\nsentence = \"Google's AI algorithm BERT helps understand complex search queries.\"\r\n\r\n# Tokenize and part-of-speech tagging\r\n\r\ntokens = word_tokenize(sentence)\r\n\r\ntags = pos_tag(tokens)\r\n\r\n# Named entity recognition\r\n\r\nentities = ne_chunk(tags)\r\n\r\nprint(entities)<\/code><\/pre>\n<p><strong><span>\u4f7f\u7528 spaCy \u7406\u89e3\u7528\u6237\u610f\u56fe<\/span><\/strong><\/p>\n<pre class=\"wp-block-code\"><code>import spacy\r\n\r\n# Load English tokenizer, tagger, parser, NER, and word vectors\r\n\r\nnlp = spacy.load(\"en_core_web_sm\")\r\n\r\ntext = \"How do I start with Python programming?\"\r\n\r\n# Process the text\r\n\r\ndoc = nlp(text)\r\n\r\n# Entity recognition for quick topic identification\r\n\r\nfor entity in doc.ents:\r\n\r\n\u00a0\u00a0\u00a0\u00a0print(entity.text, entity.label_)\r\n\r\n# Leveraging verbs and nouns to understand user intent\r\n\r\nverbs = [token.lemma_ for token in doc if token.pos_ == \"VERB\"]\r\n\r\nnouns = [token.lemma_ for token in doc if token.pos_ == \"NOUN\"]\r\n\r\nprint(\"Verbs:\", verbs)\r\n\r\nprint(\"Nouns:\", nouns)<\/code><\/pre>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO\u5df2\u7ecf\u4ece\u5173\u952e\u8bcd\u5806\u780c\u65f6\u4ee3\u8d70\u4e86\u5f88\u957f\u4e00\u6bb5\u8def\u3002\u50cf Google \u8fd9\u6837\u7684\u73b0\u4ee3\u641c\u7d22\u5f15\u64ce\u73b0\u5728\u4f9d\u9760\u5148\u8fdb\u7684\u81ea\u7136\u8bed\u8a00\u5904\u7406 (N [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1167","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1167"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1167\/revisions"}],"predecessor-version":[{"id":2155,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1167\/revisions\/2155"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}