{"id":1155,"date":"2025-01-28T07:52:12","date_gmt":"2025-01-27T23:52:12","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1155"},"modified":"2025-01-28T08:46:18","modified_gmt":"2025-01-28T00:46:18","slug":"google-tv%ef%bc%9a%e6%82%a8%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e6%9c%89%e5%85%b3%e5%9c%a8-google-%e5%b9%bf%e5%91%8a%e4%b8%ad%e8%b4%ad%e4%b9%b0-ctv-%e7%9a%84%e4%bf%a1%e6%81%af","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1155","title":{"rendered":"Google TV\uff1a\u60a8\u9700\u8981\u4e86\u89e3\u6709\u5173\u5728 Google \u5e7f\u544a\u4e2d\u8d2d\u4e70 CTV \u7684\u4fe1\u606f"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Ads \u6700\u8fd1\u63a8\u51fa\u4e86\u4ee5\u7f16\u7a0b\u65b9\u5f0f\u8d2d\u4e70 Google TV \u5e7f\u544a\u8d44\u6e90\u7684\u529f\u80fd\u3002\u8fd9\u79cd\u65b0\u7684\u8054\u7f51\u7535\u89c6 (CTV) \u5c55\u793a\u4f4d\u7f6e\u5141\u8bb8\u5e7f\u544a\u5ba2\u6237\u5c06\u4ed6\u4eec\u7684\u89c6\u9891\u5e7f\u544a\u6269\u5c55\u5230\u5ba2\u5385\uff0c\u540c\u65f6\u63d0\u4f9b YouTube TV \u7b49\u73b0\u6709\u9009\u9879\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u4ecb\u7ecd\u4e86 Google TV \u4e0e YouTube TV \u7684\u533a\u522b\u3001\u8fd9\u4e00\u65b0\u589e\u529f\u80fd\u5bf9\u5a92\u4f53\u8d2d\u4e70\u8005\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca\u5229\u7528\u8fd9\u79cd\u65b0\u5174\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u7684\u5efa\u8bae\u3002<\/span><\/p>\n<h2 id=\"h-google-tv-the-next-stage-of-video-advertising\" class=\"wp-block-heading\"><span>Google TV\uff1a\u89c6\u9891\u5e7f\u544a\u7684\u4e0b\u4e00\u9636\u6bb5<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/youtube-advertising-the-ultimate-guide-436845\"><span>Google Ads\u89c6\u9891\u5e7f\u544a\u901a\u8fc7 YouTube \u7684<\/span><\/a><span>\u6269\u5f20\u975e\u5e38\u5177\u6709\u521b\u65b0\u6027\u3002\u4ece\u5907\u53d7\u671f\u5f85\u7684 Shorts \u5e7f\u544a\u7684\u63a8\u51fa\u5230\u5bcc\u6709\u521b\u610f\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\uff0c\u8fd9\u4e00\u6269\u5f20\u4e3a\u5e7f\u544a\u4e3b\u5e26\u6765\u4e86\u4e00\u6b21\u60ca\u4eba\u7684\u5b66\u4e60\u4f53\u9a8c\u3002\u00a0<\/span><\/p>\n<p><span>\u589e\u957f\u5e76\u672a\u505c\u6b62\u3002\u6700\u65b0\u63a8\u51fa\u7684\u5e7f\u544a\u4f4d\u2014\u2014Google TV\u2014\u2014\u73b0\u5728\u53ef\u901a\u8fc7 Google Ads \u7684\u7528\u6237\u754c\u9762\u4f7f\u7528\uff0c\u800c\u4e0d\u4ec5\u9650\u4e8e\u90a3\u4e9b\u80fd\u591f\u8bbf\u95ee Google Display &amp; Video 360 (DV360) \u53ca\u5176\u7a0b\u5e8f\u5316\u89c6\u9891\u8d2d\u4e70\u5e73\u53f0\u7684\u7528\u6237\u3002\u00a0<\/span><\/p>\n<p><span>Google TV \u4e0a\u7684\u5e7f\u544a\u5b9e\u65bd\u4e0e YouTube TV \u4e0d\u540c\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>YouTube TV \u662f\u4e00\u9879\u8ba2\u9605\u6d41\u5a92\u4f53\u670d\u52a1\uff0c\u63d0\u4f9b\u6765\u81ea\u70ed\u95e8\u5e7f\u64ad\u548c\u6709\u7ebf\u7f51\u7edc\u7684 100 \u591a\u4e2a\u76f4\u64ad\u7535\u89c6\u9891\u9053\u3002\u5b83\u4e13\u6ce8\u4e8e\u7535\u89c6\uff0c\u4f46\u4e5f\u63d0\u4f9b\u70b9\u64ad\u5185\u5bb9\u548c\u539f\u521b\u8282\u76ee\u3002<\/span><\/li>\n<li><span>Google TV \u662f\u4e00\u79cd\u7c7b\u4f3c\u4e8e Apple TV \u7684\u667a\u80fd\u7535\u89c6\u4f53\u9a8c\uff0c\u53ef\u4ee5\u9884\u88c5\u6216\u4e0b\u8f7d\u5230\u667a\u80fd\u7535\u89c6\u4e0a\u3002Google TV \u662f Peacock\u3001Tubi \u7b49\u5176\u4ed6 CTV \u5185\u5bb9\u63d0\u4f9b\u5546\u7684\u5e73\u53f0\uff0c\u63d0\u4f9b\u5927\u91cf\u53ef\u4f9b\u7528\u6237\u79df\u501f\u6216\u8d2d\u4e70\u7684\u7535\u5f71\u548c\u7535\u89c6\u8282\u76ee\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-google-tv-vs-youtube-tv-how-do-they-differ\" class=\"wp-block-heading\"><span>Google TV \u4e0e YouTube TV\uff1a\u5b83\u4eec\u6709\u4f55\u4e0d\u540c\uff1f<\/span><\/h2>\n<h3 id=\"h-availability\" class=\"wp-block-heading\"><span>\u53ef\u7528\u6027<\/span><\/h3>\n<p><span>\u867d\u7136\u6709\u4e9b\u4eba\u8ba4\u4e3a\u8fd9\u4e24\u6b3e\u4ea7\u54c1\u76f8\u4f3c\uff0c\u4f46\u8fd8\u662f\u5b58\u5728\u663e\u8457\u5dee\u5f02\uff0c\u56e0\u4e3a YouTube TV \u53ef\u5728\u4efb\u4f55\u5730\u65b9\u4f7f\u7528\uff0c\u800c Google TV \u5374\u4e0d\u80fd\u3002\u00a0<\/span><\/p>\n<p><span>\u4ec5\u53ef\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8bbf\u95ee Google TV\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7f51\u7edc\u3002<\/span><\/li>\n<li><span>Google Play \u7535\u5f71\u3002<\/span><\/li>\n<li><span>YouTube\u3002<\/span><\/li>\n<li><span>\u901a\u8fc7 Android \u8fd0\u884c\u7684 Google TV \u5e94\u7528\u3002<\/span><\/li>\n<li><span>Google TV \u667a\u80fd\u7535\u89c6\u3002<\/span><\/li>\n<li><span>Chromecast \u4e0e Google TV \u68d2\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u76f8\u6bd4\u4e4b\u4e0b\uff0cYouTube TV \u53ef\u5728\u4ee5\u4e0b\u8bbe\u5907\u4e0a\u89c2\u770b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5927\u591a\u6570\u667a\u80fd\u7535\u89c6\u3002<\/span><\/li>\n<li><span>Xbox \u548c PlayStation \u6e38\u620f\u673a\u3002<\/span><\/li>\n<li><span>\u4e9a\u9a6c\u900a Fire TV Stick\u3002\u00a0<\/span><\/li>\n<li><span>Chromecast\u3002\u00a0<\/span><\/li>\n<li><span>Roku\u3002<\/span><\/li>\n<li><span>iPhone \u548c iPad\u3002<\/span><\/li>\n<li><span>Android \u667a\u80fd\u624b\u673a\u548c\u5e73\u677f\u7535\u8111\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-pricing\" class=\"wp-block-heading\"><span>\u4ef7\u683c<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>YouTube TV \u7684\u6700\u4f4e\u8d39\u7528\u4e3a 64.99 \u7f8e\u5143\uff0c\u6bcf\u6dfb\u52a0\u4e00\u4e2a\u4ed8\u8d39\u9891\u9053\u9700\u652f\u4ed8 5 \u81f3 15 \u7f8e\u5143\u3002\u00a0<\/span><\/li>\n<li><span>Google TV \u7535\u5f71\u7684\u8d77\u4ef7\u7ea6\u4e3a 5 \u7f8e\u5143\uff0c\u5177\u4f53\u4ef7\u683c\u53d6\u51b3\u4e8e\u60a8\u9009\u62e9\u79df\u501f\u8fd8\u662f\u8d2d\u4e70\uff0c\u7535\u89c6\u5267\u96c6\u5e73\u5747\u6bcf\u96c6 3 \u7f8e\u5143\uff0c\u5176\u4ed6\u5185\u5bb9\u5219\u9700\u8981\u901a\u8fc7\u670d\u52a1\u8d2d\u4e70\u6216\u89e3\u9501\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-437358 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Google \u7535\u89c6\u5e7f\u544a\u793a\u4f8b&#8221; width=&#8221;1600&#8243; height=&#8221;900&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-600&#215;338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-800&#215;450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-200&#215;113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-768&#215;432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-1536&#215;864.png 1536w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<h2 id=\"h-analyzing-the-google-tv-opportunity\" class=\"wp-block-heading\"><span>\u5206\u6790 Google TV \u7684\u673a\u4f1a<\/span><\/h2>\n<p><span><a href=\"https:\/\/searchengineland.com\/google-performance-max-431821\">\u5c06 Google TV \u5e7f\u544a\u8d44\u6e90\u6dfb\u52a0\u5230 Google Ads Video \u4e2d\u7684\u5c55\u793a\u4f4d\u7f6e\u5957\u4ef6\u4e2d\uff0c\u8868\u660e\u5728\u4f7f\u7528Performance Max<\/a>\u548c<a href=\"https:\/\/searchengineland.com\/google-demand-gen-campaigns-migration-and-best-practices-433014\">Demand Gen<\/a>\u91cd\u70b9\u5173\u6ce8\u4e0b\u5c42\u6f0f\u6597\u6d3b\u52a8\u4e4b\u540e\uff0c\u5c06\u63a8\u52a8<\/span><a href=\"https:\/\/searchengineland.com\/ppc-strategy-full-funnel-approach-434271\"><span>\u66f4\u591a\u4e0a\u5c42\u6f0f\u6597\u65b0\u7528\u6237\u7684\u83b7\u53d6<\/span><\/a><span>\u3002\u00a0<\/span><\/p>\n<p><span>\u8981\u5728 Google TV \u4e0a\u6295\u653e\uff0c\u60a8\u5fc5\u987b\u5c06\u6b64\u5c55\u793a\u4f4d\u7f6e\u4e0e YouTube \u7ed3\u5408\u4f7f\u7528\uff0c\u4f46\u4fdd\u7559\u6392\u9664\u5c55\u793a\u5e7f\u544a\u7f51\u7edc\u7684\u80fd\u529b\u3002\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u4f1a\u5c1d\u8bd5\u8fd9\u6837\u505a\uff0c\u4ee5\u9650\u5236 YouTube \u548c Google TV \u7684\u9ad8\u7ea7\u73af\u5883\u4e4b\u5916\u7684\u5c55\u793a\u6b21\u6570\u3002\u00a0<\/span><\/p>\n<p><span>Google TV \u8981\u6c42\u64ad\u653e\u4e0d\u53ef\u8df3\u8fc7\u7684 15 \u79d2\u5e7f\u544a\uff0c\u56e0\u6b64\u62e5\u6709\u8be5\u5e7f\u544a\u5bf9\u4e8e\u901a\u8fc7 CTV \u83b7\u5f97\u5c55\u793a\u81f3\u5173\u91cd\u8981\u3002\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u6c42\u7535\u89c6\u5c55\u793a\uff0c\u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\uff1b\u6211\u4eec\u89c2\u5bdf\u5230\uff0c\u5e7f\u544a\u8d8a\u77ed\uff0c\u5c31\u8d8a\u6709\u5229\u4e8e\u5728\u5927\u5c4f\u5e55\u4e0a\u5438\u5f15\u7528\u6237\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u8bbe\u5907\u8fdb\u884c\u7ec6\u5206\u4e5f\u4e3a\u5c06\u5c55\u793a\u91cf\u63a8\u5411\u5bb6\u4e2d\u6700\u5927\u7684\u5c4f\u5e55\u63d0\u4f9b\u4e86\u7edd\u4f73\u7684\u673a\u4f1a\u3002\u7136\u800c\uff0c\u5728\u6211\u4eec\u6709\u9650\u7684\u6d4b\u8bd5\u4e2d\uff0c\u6211\u4eec\u4ecd\u7136\u770b\u5230 YouTube \u548c YouTube TV \u5728\u7535\u89c6\u4e0a\u7684\u5c55\u793a\u91cf\u9ad8\u4e8e Google TV \u4e0a\u7684\u5c55\u793a\u91cf\u3002<\/span><\/p>\n<p><span>\u968f\u7740\u6211\u4eec\u770b\u5230\u66f4\u591a\u7684 Google TV \u5c55\u793a\u6b21\u6570\uff0c\u6211\u4eec\u5c06\u5f00\u59cb\u5206\u6790\u5c55\u793a\u4f4d\u7f6e\u62a5\u544a\uff0c\u5e76\u5e0c\u671b\u83b7\u5f97\u5173\u952e\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u548c\u53c2\u4e0e\u5ea6\u6307\u6807\uff08\u4f8b\u5982\u83b7\u5f97\u7684\u89c2\u770b\u6b21\u6570\u3001\u8ba2\u9605\u8005\u548c\u64ad\u653e\u5217\u8868\u6dfb\u52a0\uff09\uff0c\u8fd9\u4e9b\u6570\u636e\u5bf9\u4e8e\u5e7f\u544a\u7cfb\u5217\u548c\u54c1\u724c\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u7a0b\u5e8f\u5316 CTV \u8d2d\u4e70\u5bf9\u4e8e\u6211\u4eec\u8fd9\u4e2a\u884c\u4e1a\u6765\u8bf4\u5e76\u4e0d\u65b0\u9c9c\u3002\u7136\u800c\uff0c\u8003\u8651\u5230 Google Ads \u7684\u80cc\u666f\u4e0b\uff0c\u8fd9\u79cd\u5e93\u5b58\u901a\u5e38\u662f\u53d7\u9650\u5236\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u968f\u7740\u8be5\u5e73\u53f0\u5411\u6240\u6709\u5e7f\u544a\u5546\u5f00\u653e\uff0c\u6211\u76f8\u4fe1\u6211\u4eec\u5c06\u770b\u5230\u4e0e Google \u5c55\u793a\u5e7f\u544a\u7f51\u7edc\u7c7b\u4f3c\u7684\u5b9e\u73b0\u65b9\u5f0f\uff0c\u5176\u4e2d Google TV \u5c06\u4e3b\u8981\u5bb9\u7eb3\u6765\u81ea\u5404\u79cd\u4f9b\u5e94\u5546\u7684\u5269\u4f59\u548c\u4f18\u8d28\u5e93\u5b58\u3002<\/span><\/p>\n<p><span>Google TV \u7684\u53d1\u5e03\u4e5f\u5148\u4e8e\u4e00\u4e9b\u5173\u952e\u5e73\u53f0\u89c6\u9891\u65b0\u95fb\u7684\u53d1\u5e03\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/amazon-may-launch-prime-ads-428013\"><span>\u4e9a\u9a6c\u900a<\/span><\/a><span>\u548c\u5176\u4ed6\u516c\u53f8\u5728\u5176\u89c6\u9891\u5e73\u53f0\u4e0a\u6dfb\u52a0\u4e86\u5e7f\u544a\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684 CTV \u64ad\u653e\u5668\u8fdb\u5165\u5e02\u573a\uff0c\u9274\u4e8e\u613f\u610f\u5e76\u7b49\u5f85\u4ee5\u7a0b\u5e8f\u5316\u65b9\u5f0f\u8d2d\u4e70 OTT \u5c55\u793a\u4f4d\u7f6e\u7684\u5e7f\u544a\u5ba2\u6237\u6570\u91cf\u4f17\u591a\uff0cGoogle Ads \u5904\u4e8e\u9886\u5148\u5730\u4f4d\uff0c\u56e0\u6b64\u5b58\u5728\u5de8\u5927\u7684\u5957\u5229\u673a\u4f1a\u3002\u00a0<\/span><\/p>\n<p><span>\u6700\u5927\u7684\u4e0d\u540c\uff0c\u4e5f\u662f Google Ads \u7684\u4e0e\u4f17\u4e0d\u540c\u4e4b\u5904\uff0c\u5c31\u662f\u5b9a\u4f4d\u548c\u6d1e\u5bdf\u80fd\u529b\u3002\u6211\u4eec\u76f8\u4fe1\uff0c\u901a\u8fc7\u5229\u7528 Alphabet \u6570\u636e\u5957\u4ef6\uff08Google \u641c\u7d22\u3001Google Analytics\u3001YouTube\u3001Android \u548c Gmail\uff09\u4ee5\u53ca\u5bb6\u5ead\u5185\u4e0d\u53ef\u8df3\u8fc7\u7684\u5e7f\u544a\uff0c\u4eba\u4eec\u7684\u5174\u8da3\u548c\u8d44\u91d1\u5c06\u8f6c\u79fb\u5230 Google Ads \u5e73\u53f0\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437359 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps.jpeg.webp\" alt=\"Google \u7535\u89c6\u5e94\u7528\" width=\"1000\" height=\"562\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps.jpeg.webp 1000w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-600x338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-800x450.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-200x113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-768x432.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps.jpeg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-optimizing-google-tv-campaigns\" class=\"wp-block-heading\"><span>\u4f18\u5316 Google \u7535\u89c6\u5e7f\u544a\u7cfb\u5217<\/span><\/h2>\n<p><span>\u5728 Google TV\uff08YouTube\uff09\u4e0a\u6295\u653e\u5e7f\u544a\u65f6\uff0c\u6211\u59cb\u7ec8\u5c06\u4e24\u9879\u4f18\u5316\u653e\u5728\u9996\u4f4d\uff1a<\/span><\/p>\n<h3 id=\"h-segment-early-often\" class=\"wp-block-heading\"><span>\u5c3d\u65e9\/\u7ecf\u5e38\u8fdb\u884c\u7ec6\u5206<\/span><\/h3>\n<p><span>\u5728 Google Ads \u5e73\u53f0\u5185\uff0c\u60a8\u53ef\u4ee5\u7acb\u5373\u7cbe\u51c6\u5730\u5b9a\u4f4d\u60a8\u7684\u53d7\u4f17\uff0c\u56e0\u4e3a\u5b83\u5177\u6709\u5168\u7403\u53ef\u6269\u5c55\u6027\uff0c\u800c\u4e14 YouTube \u8986\u76d6\u5404\u4e2a\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e Google TV\uff0c\u6211\u4eec\u89c2\u5bdf\u5230\u7ec6\u5206\u65f6\u5e93\u5b58\u4f1a\u7f29\u6c34\uff0c\u56e0\u6b64\u6211\u4eec\u5efa\u8bae\u5c3d\u53ef\u80fd\u591a\u5730\u83b7\u53d6 Google TV \u5e93\u5b58\u3002\u00a0<\/span><\/p>\n<p><span>\u5efa\u8bae\u5bf9\u90e8\u5206\u53d7\u4f17\u8fdb\u884c\u7ec6\u5206\uff0c\u4f46\u4e0d\u8981\u8fc7\u5ea6\u7ec6\u5206\uff0c\u56e0\u4e3a\u6211\u4eec\u53d1\u73b0\u8fd9\u4f1a\u5bfc\u81f4 YouTube \u7684\u5e93\u5b58\u91cf\u4e0e Google TV \u76f8\u6bd4\u8fc7\u9ad8\u3002<\/span><\/p>\n<h3 id=\"h-variation-and-iteration\" class=\"wp-block-heading\"><span>\u53d8\u5316\u548c\u8fed\u4ee3<\/span><\/h3>\n<p><span>\u51c6\u5907\u591a\u4e2a\u89c6\u9891\u8fdb\u884c\u6d4b\u8bd5\u81f3\u5173\u91cd\u8981\uff0c\u5e76\u4e14\u59cb\u7ec8\u5c1d\u8bd5\u5728\u524d 5 \u5230 15 \u79d2\u5185\u5f15\u5165\u53d8\u5316\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u5f00\u59cb\u89c2\u770b\u89c6\u9891\uff0c\u4f46\u4e0d\u662f\u6bcf\u4e2a\u4eba\u90fd\u80fd\u770b\u5b8c\u3002\u00a0<\/span><\/p>\n<p><span>\u9274\u4e8e\u53ea\u80fd\u64ad\u653e 15 \u79d2\u4e0d\u53ef\u8df3\u8fc7\u7684\u5e7f\u544a\u7684\u9650\u5236\uff0c\u6211\u4eec\u5efa\u8bae\u6d4b\u8bd5\u4e09\u4e2a\u4e0d\u540c\u7684\u7248\u672c\uff0c\u4ee5\u4fbf\u6bd4 YouTube \u83b7\u5f97\u66f4\u591a Google TV \u5e93\u5b58\u3002\u5728\u6211\u4eec\u77ed\u6682\u7684\u6d4b\u8bd5\u671f\u95f4\uff0c\u8fd9\u79cd\u65b9\u6cd5\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u6709\u6548\uff0c\u4f46\u5e76\u975e\u5728\u6240\u6709\u60c5\u51b5\u4e0b\u90fd\u6709\u6548\u3002<\/span><\/p>\n<h2 id=\"h-understanding-the-pros-and-cons\" class=\"wp-block-heading\"><span>\u4e86\u89e3\u5229\u5f0a<\/span><\/h2>\n<p><span>\u5bf9\u4e8e\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u65b0\u6295\u653e\u65b9\u5f0f\u6709\u5229\u6709\u5f0a\u3002<\/span><\/p>\n<h3 id=\"h-pros\" class=\"wp-block-heading\"><span>\u4f18\u70b9<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u5148\u53d1\u4f18\u52bf<\/span><\/strong><span>\uff1a\u7387\u5148\u5728\u65b0\u5e7f\u544a\u3001\u5c55\u793a\u4f4d\u7f6e\u548c\u5b9a\u4f4d\u65b9\u9762\u91c7\u53d6\u884c\u52a8\u7684\u5e7f\u544a\u5546\u901a\u5e38\u53ef\u83b7\u76ca\u4e8e\u66f4\u4f4e\u7684\u6210\u672c\u548c\u66f4\u597d\u7684\u6548\u679c\u3002<\/span><\/li>\n<li><strong><span>\u5728 Google Ads \u5185\u8fdb\u884c\u7a0b\u5e8f\u5316 OTT\/CTV \u8d2d\u4e70<\/span><\/strong><span>\uff1a\u8fd9\u63d0\u4f9b\u4e86\u6613\u7528\u6027\u5e76\u4e14\u8282\u7701\u4e86\u65f6\u95f4\u3002<\/span><\/li>\n<li><strong><span>\u5c55\u793a\u4f4d\u7f6e\u6bd4\u8f83<\/span><\/strong><span>\uff1a\u8fd9\u53ef\u4ee5\u5c06\u53c2\u4e0e\u5ea6\u3001\u7f51\u7edc\u548c\u8f6c\u5316\u6027\u80fd\u4e0e\u5176\u4ed6\u89c6\u9891\u3001\u663e\u793a\u548c\u641c\u7d22\u5c55\u793a\u4f4d\u7f6e\u8fdb\u884c\u6bd4\u8f83\u3002<\/span><\/li>\n<li><strong><span>\u591a\u79cd\u5c55\u793a\u4f4d\u7f6e\u65b9\u6cd5<\/span><\/strong><span>\uff1a\u5229\u7528 CPV\uff08\u6bcf\u6b21\u89c2\u770b\u8d39\u7528\uff09\u3001\u53ef\u8df3\u8fc7\u7684\u5e7f\u544a\u3001Shorts \u5e7f\u544a\u548c\u4fe1\u606f\u6d41\u5e7f\u544a\u4ee5\u53ca\u4e0d\u53ef\u8df3\u8fc7\u7684 CTV \u5e7f\u544a\uff0c\u5728\u5355\u4e00\u5e7f\u544a\u5e73\u53f0\u5185\u4e3a\u5e7f\u544a\u6d3b\u52a8\u63d0\u4f9b\u5168\u9762\u7684\u65b9\u6cd5\u3002<\/span><\/li>\n<li><strong><span>\u6d1e\u5bdf<\/span><\/strong><span>\uff1a\u4e86\u89e3\u7528\u6237\u901a\u8fc7\u7535\u89c6\u3001\u79fb\u52a8\u8bbe\u5907\u3001\u53f0\u5f0f\u673a\u548c\u5e73\u677f\u7535\u8111\u8fdb\u884c\u4e92\u52a8\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u53d7\u4f17\u5728\u4eba\u53e3\u7edf\u8ba1\u3001\u5c55\u793a\u4f4d\u7f6e\u548c\u5b9a\u4f4d\u65b9\u9762\u7684\u5dee\u5f02\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437360 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros.png.webp\" alt=\"Google TV \u7684\u4f18\u70b9\" width=\"1070\" height=\"419\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros.png.webp 1070w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-600x235.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-800x313.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-768x301.png.webp 768w\" data-lazy-sizes=\"(max-width: 1070px) 100vw, 1070px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h3 id=\"h-cons\" class=\"wp-block-heading\"><span>\u7f3a\u70b9<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u7ec6\u5206<\/span><\/strong><span>\uff1a\u4e0d\u53ef\u80fd\u4e13\u95e8\u7ec6\u5206\u5230 Google TV\uff1b\u5b83\u81f3\u5c11\u9700\u8981\u4e0e YouTube \u914d\u5bf9\u3002<\/span><\/li>\n<li><strong><span>\u5e93\u5b58\u9650\u5236\/\u5c55\u793a\u6b21\u6570<\/span><\/strong><span>\uff1a\u4e0e\u5927\u591a\u6570\u65b0\u4ea7\u54c1\u7c7b\u4f3c\uff0c\u5728\u65e9\u671f\u6d4b\u8bd5\u4e2d\u53d1\u73b0\u5e93\u5b58\u6709\u9650\u3002\u8fd9\u79cd\u9650\u5236\u4e5f\u53ef\u80fd\u8868\u660e\u5269\u4f59\u5e93\u5b58\u53d7\u5230\u9650\u5236\uff0c\u4f18\u8d28\u5c55\u793a\u4f4d\u7f6e\u6765\u81ea DV360 \u6216\u76f4\u63a5\u4ece CTV \u5e73\u53f0\uff08\u5373 Peacock \u548c Tubi\uff09\u8d2d\u4e70\u3002<\/span><\/li>\n<li><strong><span>\u5e7f\u544a\u7cfb\u5217\u5b50\u7c7b\u578b<\/span><\/strong><span>\uff1a\u76ee\u524d\uff0c\u53ea\u6709\u201c\u4e0d\u53ef\u8df3\u8fc7\u201d\u548c\u201c\u6709\u6548\u8986\u76d6\u201d\u662f\u53ef\u7528\u4e8e\u5b9a\u4f4d Google TV \u7684\u5b50\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u3002\u6b64\u9650\u5236\u963b\u6b62\u4f7f\u7528\u8f6c\u5316\u5e7f\u544a\u7cfb\u5217\uff0c\u8be5\u5e7f\u544a\u7cfb\u5217\u65e8\u5728\u5b9a\u4f4d\u66f4\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u7528\u6237\uff0c\u800c\u4e0d\u662f\u66f4\u6709\u53ef\u80fd\u89c2\u770b\u3001\u53c2\u4e0e\u6216\u8868\u73b0\u51fa\u66f4\u591a\u9876\u7ea7\u6e20\u9053\u7528\u6237\u884c\u4e3a\u7684\u7528\u6237\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437361 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes.png.webp\" alt=\"Google \u7535\u89c6\u5e7f\u544a\u7cfb\u5217\u5b50\u7c7b\u578b\" width=\"713\" height=\"182\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes.png.webp 713w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes-600x153.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes-200x51.png.webp 200w\" data-lazy-sizes=\"(max-width: 713px) 100vw, 713px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-capitalizing-on-google-tv-inventory\" class=\"wp-block-heading\"><span>\u5229\u7528 Google \u7535\u89c6\u5e7f\u544a\u8d44\u6e90<\/span><\/h2>\n<p><span>\u6240\u6709\u5e7f\u544a\u5e73\u53f0\u90fd\u7ee7\u7eed\u5448\u73b0\u589e\u957f\u6001\u52bf\uff0c\u4f46\u4ece 2023 \u5e74\u5230 2024 \u5e74\uff0cGoogle Ads\uff08\u5c24\u5176\u662f\u89c6\u9891\u5e7f\u544a\uff09\u53d6\u5f97\u4e86\u524d\u6240\u672a\u6709\u7684\u8fdb\u6b65\u3002\u968f\u7740\u8d2d\u7269\u3001\u521b\u4f5c\u8005\u548c\u5e73\u53f0\u7528\u6237\u4e92\u52a8\/\u53c2\u4e0e\u53d8\u5f97\u66f4\u52a0\u65e0\u7f1d\u548c\u4e00\u4f53\u5316\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u770b\u5230\u589e\u957f\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u76f8\u4fe1 Google TV \u5c06\u6210\u4e3a\u8bb8\u591a\u4e2d\u5c0f\u578b\u5e7f\u544a\u5546\u8fdb\u5165\u5927\u5c4f\u5e55\u7684\u95e8\u6237\uff0c\u65e0\u9700\u6700\u4f4e\u652f\u51fa\u6216\u76f4\u63a5\u8054\u7cfb\/\u8d2d\u4e70\u4ee3\u7406\u5546\u6216\u63d0\u4f9b\u5546\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u5a92\u4f53\u8d2d\u4e70\u8005\uff0c\u6211\u4eec\u8fd8\u6709\u53e6\u4e00\u79cd\u5de5\u5177\u6765\u521b\u9020\u6211\u8ba4\u4e3a\u5bf9\u4efb\u4f55\u6210\u529f\u54c1\u724c\u6765\u8bf4\u6700\u91cd\u8981\u7684\u5c5e\u6027\uff1a\u5149\u73af\u6548\u5e94\u3002\u5f53\u4e00\u4e2a\u533a\u57df\uff08Google TV\uff09\u7684\u5c55\u793a\u53ef\u4ee5\u5f15\u53d1\u5b8c\u5168\u4e0d\u540c\u533a\u57df\u7684\u64cd\u4f5c\uff08\u4f8b\u5982\u641c\u7d22\u3001\u7f51\u7ad9\u8bbf\u95ee\u3001\u4e0b\u8f7d\u6216\u8d2d\u4e70\uff09\u65f6\uff0c\u5c31\u4f1a\u51fa\u73b0\u8fd9\u79cd\u6548\u5e94\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u6700\u8fd1\u63a8\u51fa\u4e86\u4ee5\u7f16\u7a0b\u65b9\u5f0f\u8d2d\u4e70 Google TV \u5e7f\u544a\u8d44\u6e90\u7684\u529f\u80fd\u3002\u8fd9\u79cd\u65b0\u7684\u8054\u7f51\u7535\u89c6 (CTV [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1155","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1155"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":2150,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1155\/revisions\/2150"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}