{"id":1129,"date":"2025-01-21T02:07:21","date_gmt":"2025-01-20T18:07:21","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1129"},"modified":"2025-01-21T02:23:18","modified_gmt":"2025-01-20T18:23:18","slug":"%e5%9f%ba%e4%ba%8e%e4%bb%b7%e5%80%bc%e7%9a%84%e5%87%ba%e4%bb%b7%ef%bc%9a%e4%b8%ba%e4%bb%80%e4%b9%88%e5%ae%83%e6%98%af%e6%8f%90%e5%8d%87-google-%e5%b9%bf%e5%91%8a%e6%95%88%e6%9e%9c%e7%9a%84%e5%85%b3","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1129","title":{"rendered":"\u57fa\u4e8e\u4ef7\u503c\u7684\u51fa\u4ef7\uff1a\u4e3a\u4ec0\u4e48\u5b83\u662f\u63d0\u5347 Google \u5e7f\u544a\u6548\u679c\u7684\u5173\u952e"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u8d8a\u6765\u8d8a\u591a\u7684\u5e7f\u544a\u5546\u6b63\u5728\u63a2\u7d22\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7 (VBB) \u7684\u6f5c\u529b\u3002\u4f46\u8fd9\u79cd\u65b9\u6cd5\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u5b83\u4e3a\u4ec0\u4e48\u91cd\u8981\uff1f<\/span><\/p>\n<p><span>\u672c\u6587\u8ba8\u8bba\u4e86\u60a8\u9700\u8981\u4e86\u89e3\u7684\u57fa\u4e8e\u4ef7\u503c\u7684\u51fa\u4ef7\u3001\u5b83\u4e0e\u201c\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\u201d\u7684\u533a\u522b\u4ee5\u53ca\u4e3a\u60a8\u7684 Google Ads \u5e10\u6237\u5b9e\u65bd VBB \u7684\u4e24\u79cd\u65b9\u6cd5\u3002\u6211\u4eec\u8fd8\u5c06\u63a2\u8ba8<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u793e\u533a\u5bf9\u8fd9\u4e00\u4e0d\u65ad\u53d1\u5c55\u7684\u7b56\u7565\u7684\u770b\u6cd5\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-what-is-value-based-bidding\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u6807\uff1f<\/span><\/h2>\n<p><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u51fa\u4ef7\u8ba9\u60a8\u80fd\u591f\u6839\u636e\u8f6c\u5316\u5bf9\u60a8\u7684\u4e1a\u52a1\u7684\u4ef7\u503c\u5bf9\u8f6c\u5316\u8fdb\u884c\u4e0d\u540c\u7684\u4f18\u5148\u6392\u5e8f\u3002\u60a8\u53ef\u4ee5\u4e3a\u5404\u79cd\u64cd\u4f5c\u5206\u914d\u4ef7\u503c\uff0c\u4ece\u800c\u6307\u5bfc\u51fa\u4ef7\u7b97\u6cd5\u8fdb\u884c\u4f18\u5316\u4ee5\u83b7\u5f97\u66f4\u9ad8\u4ef7\u503c\u7684\u7ed3\u679c\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u79cd\u66f4\u52a0\u7ec6\u81f4\u5165\u5fae\u7684\u51fa\u4ef7\u65b9\u5f0f\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8ffd\u6c42\u8f6c\u5316\u91cf\uff0c\u800c\u662f\u4f7f\u60a8\u7684\u5e7f\u544a\u4e0e\u76c8\u5229\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n<p><strong><span>\u95ee\u9898\uff1a\u00a0<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u54ea\u79cd\u8f6c\u5316\u64cd\u4f5c\u66f4\u53ef\u53d6\uff1aA\u3001B\u3001C \u8fd8\u662f D\uff1f\u00a0<\/span><\/li>\n<li><span>\u5982\u679c\u5e7f\u544a\u5546\u5bf9 B \u7684\u504f\u597d\u6bd4 A \u66f4\u5f3a\uff0c\u5219 B \u7684\u4ef7\u503c\u4e3a 10 \u7f8e\u5143\uff0cA \u7684\u4ef7\u503c\u4e3a 3 \u7f8e\u5143\u3002\u00a0<\/span><\/li>\n<li><span>\u5982\u679c\u5e7f\u544a\u5546\u5bf9 C \u548c D \u7684\u504f\u597d\u7a0b\u5ea6\u76f8\u540c\uff0c\u4f46\u6bcf\u4e2a\u9009\u9879\u7684\u5546\u4e1a\u4ef7\u503c\u90fd\u9ad8\u4e8e B\uff0c\u90a3\u4e48\u4e24\u4e2a\u9009\u9879\u90fd\u53ef\u4ee5\u5206\u914d 15 \u7f8e\u5143\u7684\u4ef7\u503c\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437246 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table.png.webp\" alt=\"\u8f6c\u6362\u548c\u6307\u5b9a\u503c - \u793a\u4f8b\u8868\" width=\"366\" height=\"332\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table.png.webp 366w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table-125x113.png.webp 125w\" data-lazy-sizes=\"(max-width: 366px) 100vw, 366px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u8fd9\u4e9b\u4f18\u5148\u7ea7\u503c\u53ef\u5f52\u56e0\u4e8e\u8f6c\u5316\uff0c\u5305\u62ec\u5982\u4e0b\u64cd\u4f5c\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u586b\u5199\u8868\u683c\u3002<\/span><\/li>\n<li><span>\u89c2\u770b\u89c6\u9891\u3002<\/span><\/li>\n<li><span>\u4e0b\u8f7d\u767d\u76ae\u4e66\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528\u7279\u5b9a\u7684\u7f51\u7ad9\u529f\u80fd\uff0c\u4f8b\u5982\u804a\u5929\u6216\u62a5\u4ef7\u7cfb\u7edf\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e9b\u4ef7\u503c\u8f83\u4f4e\u7684\u8f6c\u5316\u4e5f\u79f0\u4e3a\u201c\u5fae\u8f6c\u5316\u201d\uff0c\u8868\u660e\u5b83\u4eec\u662f\u5177\u6709\u5546\u4e1a\u4ef7\u503c\u7684\u6b21\u8981\u64cd\u4f5c\uff0c\u4f46\u4e0d\u4e00\u5b9a\u662f\u9996\u9009\u7684\u8f6c\u5316\u4e8b\u4ef6\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u7ade\u4ef7\u7b97\u6cd5\u53ef\u4ee5\u5229\u7528\u63d0\u4f9b\u7684\u4ef7\u503c\u6570\u636e\uff0c\u6839\u636e\u5206\u914d\u7684\u4ef7\u503c\u6765\u8003\u8651\u5404\u79cd\u64cd\u4f5c\uff0c\u76ee\u6807\u662f\u6700\u5927\u5316\u8f6c\u6362\u96c6\u4ea7\u751f\u7684\u603b\u4f53\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u5728\u62cd\u5356\u671f\u95f4\uff0cVBB \u5bfb\u6c42\u4f18\u5316\u5e7f\u544a\u5546\u5b9a\u4e49\u7684\u6700\u6709\u4ef7\u503c\u7684\u7ed3\u679c\uff0c\u5e76\u4e14\u8fd8\u53ef\u4ee5\u4e0e tROAS \u4e00\u8d77\u53d1\u6325\u4f5c\u7528\u4ee5\u4e0e\u5229\u6da6\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n<h2 id=\"h-contrast-the-traditional-maximize-conversions-bidding\" class=\"wp-block-heading\"><span>\u5bf9\u6bd4\uff1a\u4f20\u7edf\u7684\u201c\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\u201d\u51fa\u4ef7<\/span><\/h2>\n<p><span>\u53e6\u4e00\u65b9\u9762\uff0c\u00a0<a href=\"http:\/\/leveraging%20automated%20bidding%20strategies%20for%20maximum%20ppc%20performance\/\">\u4f20\u7edf\u7684\u6700\u5927\u5316\u8f6c\u5316\u7387\u51fa\u4ef7\u901a\u5e38\u56f4\u7ed5\u7edf\u8ba1\u8f6c\u5316\u6b21\u6570\u548c\u6700\u5927\u5316\u4ea4\u6613\u91cf\u8fdb\u884c\u3002<\/a><\/span><\/p>\n<p><span>\u867d\u7136\u8fd9\u79cd\u65b9\u6cd5\u53ef\u80fd\u6709\u6548\uff0c\u4f46\u5b83\u4e5f\u6709\u7f3a\u70b9\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u4f20\u7edf\u7ade\u4ef7\u5f80\u5f80\u53ea\u6ce8\u91cd\u589e\u52a0\u603b\u4f53\u8f6c\u5316\u6b21\u6570\uff0c\u800c\u4e0d\u8003\u8651\u4e0e\u4e0d\u540c\u8f6c\u5316\u64cd\u4f5c\u76f8\u5173\u7684\u4e0d\u540c\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u5f53\u8003\u8651\u5230\u8d2d\u4e70\u8fc7\u7a0b\u7684\u590d\u6742\u6027\u65f6\uff0c\u8fd9\u4e9b\u7f3a\u70b9\u5c31\u53d8\u5f97\u660e\u663e\u4e86\u3002<\/span><\/p>\n<p><span>\u660e\u786e\u7535\u8bdd\u548c\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u7684\u4ef7\u503c\u5bf9\u4e8e\u67d0\u4e9b\u4f01\u4e1a\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u6709\u65f6\uff0c\u4e0e\u8868\u5355\u63d0\u4ea4\u76f8\u6bd4\uff0c\u7535\u8bdd\u547c\u53eb\u53ef\u80fd\u610f\u5473\u7740\u66f4\u9ad8\u7684\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u6216\u66f4\u5927\u7684\u8ba2\u5355\u3002<\/span><\/p>\n<p><span>\u5f53\u8868\u5355\u63d0\u4ea4\u5bfc\u81f4\u56de\u7535\u65f6\uff0c\u547c\u53eb\u4e2d\u5fc3\u53ef\u80fd\u4f1a\u9047\u5230\u8054\u7cfb\u6f5c\u5728\u5ba2\u6237\u7684\u56f0\u96be\uff0c\u6216\u8005\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u53ea\u662f\u5fd8\u8bb0\u4ed6\u4eec\u5df2\u7ecf\u5728\u7ebf\u586b\u5199\u4e86\u8868\u5355\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u963b\u6b62\u6765\u81ea\u672a\u77e5\u53f7\u7801\u7684\u547c\u53eb\u662f\u53e6\u4e00\u79cd\u60c5\u51b5\uff0c\u5373\u586b\u5199\u8868\u683c\u540e\u3002<\/span><\/p>\n<p><span>\u6700\u5927\u5316\u8f6c\u6362\u6b21\u6570\u4e0d\u4f1a\u8003\u8651\u8fd9\u4e9b\u989d\u5916\u7684\u4e1a\u52a1\u77e5\u8bc6\u3002\u00a0<\/span><\/p>\n<p><span>\u4f17\u6240\u5468\u77e5\uff0c\u8be5\u7b97\u6cd5\u8ffd\u6c42\u963b\u529b\u6700\u5c0f\u7684\u8def\u5f84\u3002\u5982\u679c\u8868\u5355\u5f88\u7b80\u5355\uff0c\u5e76\u4e14\u6240\u6709\u8f6c\u6362\u90fd\u5f97\u5230\u540c\u7b49\u5bf9\u5f85\uff0c\u90a3\u4e48\u6700\u7ec8\u5c31\u6709\u53ef\u80fd\u5f97\u5230\u4e00\u4e2a\u4e3b\u8981\u9488\u5bf9\u8868\u5355\u586b\u5199\u8fdb\u884c\u4f18\u5316\u7684\u5e10\u6237\u3002<\/span><\/p>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u5bf9 Google \u7684\u7b97\u6cd5\u6765\u8bf4\u53ef\u80fd\u4e5f\u4e0d\u592a\u7406\u60f3\u3002\u5355\u7eaf\u5730\u4f18\u5148\u8003\u8651\u8f6c\u5316\u7387\u7684\u6700\u5927\u5316\u53ef\u80fd\u4f1a\u5bfc\u81f4 Google \u7684\u673a\u5668\u5b66\u4e60\u548c\u7ade\u4ef7\u7b97\u6cd5\u83b7\u5f97\u4e0d\u51c6\u786e\u7684\u6570\u636e\u3002<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-for-lead-gen-9-tips-to-scale-low-spending-campaigns-436378\"><span>\u8fd9\u5728\u9884\u7b97\u8f83\u5c11\u7684\u8d26\u6237<\/span><\/a><span>\u4e2d\u5c24\u5176\u660e\u663e\u3002\u6709\u65f6\uff0c\u5e7f\u544a\u5546\u6839\u672c\u65e0\u6cd5\u627f\u62c5\u9996\u9009\u7684\u8f6c\u5316\u3002\u56e0\u6b64\uff0c\u53ef\u4f9b\u7b97\u6cd5\u6709\u6548\u7ade\u4ef7\u7684\u6570\u636e\u8f83\u5c11\u3002<\/span><\/p>\n<p><span>\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u7684\u4f20\u7edf\u65b9\u6cd5\u662f\u589e\u52a0\u201c\u66f4\u5bb9\u6613\u7684\u8f6c\u6362\u201d\u3002\u7136\u800c\uff0c\u8fd9\u4e9b\u66f4\u5bb9\u6613\u7684\u8f6c\u6362\u5e76\u4e0d\u90fd\u662f\u5e73\u7b49\u7684\u3002<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u4ee5\u5f53\u5730\u7684\u6d3e\u5bf9\u548c\u5a5a\u793c\u573a\u5730\u4e3a\u4f8b\u3002\u8fd9\u79cd\u7c7b\u578b\u7684\u4e1a\u52a1\u5229\u6da6\u7387\u8f83\u4f4e\uff0c\u4f46\u4e0e\u201c\u9884\u8ba2\u6d3b\u52a8\u201d\u76f8\u5173\u7684\u4ef7\u683c\u8f83\u9ad8\u3002\u5e7f\u544a\u5ba2\u6237\u53ef\u80fd\u65e0\u6cd5\u8d1f\u62c5 Google Ads \u4e2d\u7684\u5927\u91cf\u9884\u7b97\u3002<\/span><\/p>\n<p><span>\u4f20\u7edf\u65b9\u6cd5\u662f\u9488\u5bf9\u201c\u9884\u8ba2\u6d3b\u52a8\u201d\u4f18\u5316\u5e10\u6237\u3002\u4e00\u573a\u5a5a\u793c\u7684\u9884\u8ba2\u6d3b\u52a8\u53ef\u80fd\u4f1a\u5e26\u6765 10,000 \u7f8e\u5143\u7684\u6536\u5165\u3002\u4f46\u662f\uff0c\u5982\u679c\u6bcf\u6708\u5e7f\u544a\u9884\u7b97\u53ea\u6709 2,000 \u7f8e\u5143\uff0c\u90a3\u4e48\u9488\u5bf9\u201c\u9884\u8ba2\u5a5a\u793c\u6d3b\u52a8\u201d\u8fdb\u884c\u4f18\u5316\u53ef\u80fd\u4e0d\u53ef\u884c\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u8fdb\u4e00\u6b65\u53d1\u5c55\uff0c\u60a8\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u7ade\u6807\u8bf8\u5982\u201c\u89c2\u770b\u6709\u5173\u6d3b\u52a8\u7a7a\u95f4\u7684\u89c6\u9891\u201d\u6216\u201c\u4e0b\u8f7d\u529f\u80fd\u8868\u201d\u7b49\u64cd\u4f5c\uff0c\u4ee5\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u5e76\u7ee7\u7eed\u9500\u552e\u6d41\u7a0b\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u4e1a\u52a1\u77e5\u8bc6\uff0c\u60a8\u77e5\u9053\u4e0b\u8f7d\u529f\u80fd\u8868\uff08\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff09\u53ef\u8ba9\u60a8\u5efa\u7acb\u5173\u7cfb\u5e76\u8f6c\u5316\u4e3a\u201c\u9884\u8ba2\u5a5a\u793c\u6d3b\u52a8\u201d\u3002<\/span><\/p>\n<p><span>\u8fd9\u5c31\u662f\u53ef\u4ee5\u5e94\u7528\u57fa\u4e8e\u4ef7\u503c\u7684\u65b9\u6cd5\u7684\u5730\u65b9\u3002\u901a\u8fc7\u5c06\u9500\u552e\u77e5\u8bc6\u7eb3\u5165\u5e7f\u544a\u7b56\u7565\uff0c\u4f01\u4e1a\u53ef\u4ee5\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\uff0c\u786e\u5b9a\u54ea\u4e9b\u884c\u52a8\u6700\u6709\u53ef\u80fd\u5e26\u6765\u6210\u529f\u7684\u8f6c\u5316\uff0c\u5e76\u6839\u636e\u9884\u7b97\u4e3a\u7ade\u4ef7\u7b97\u6cd5\u63d0\u4f9b\u8db3\u591f\u7684\u6570\u636e\uff0c\u4ee5\u4fbf\u8fdb\u884c\u6700\u4f73\u7ade\u4ef7\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u4e0d\u52a0\u533a\u5206\u5730\u4f7f\u7528\u4e0a\u8ff0\u573a\u666f\uff0c\u7b97\u6cd5\u5c31\u4f1a\u503e\u5411\u4e8e\u9009\u62e9\u963b\u529b\u6700\u5c0f\u7684\u8def\u5f84\uff0c\u8fd9\u53ef\u80fd\u4f1a\u7834\u574f\u4f60\u7684\u771f\u6b63\u76ee\u6807\uff0c\u7ed3\u679c\u53ef\u80fd\u4f1a\u4ea7\u751f\u5927\u91cf\u7684\u201c\u89c6\u9891\u89c2\u770b\u6b21\u6570\u201d\uff0c\u800c\u8fd9\u5e76\u4e0d\u662f\u5b9e\u73b0\u201c\u9884\u8ba2\u6d3b\u52a8\u201d\u7684\u6700\u4f73\u8def\u5f84\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/ppc-bidding-on-a-budget-tips-428853\"><span>\u5728\u9884\u7b97\u5185\u6709\u6548\u8fdb\u884c PPC \u7ade\u4ef7\u7684 5 \u4e2a\u6280\u5de7<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-the-traditional-application-of-value-based-bidding\" class=\"wp-block-heading\"><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u6295\u6807\u7684\u4f20\u7edf\u5e94\u7528<\/span><\/h2>\n<p><span>Google Ads \u4e2d\u7684\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7\u662f\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u6807\u51c6\u505a\u6cd5\u3002\u6bcf\u6b21\u8d2d\u4e70\u7684\u4ef7\u503c\u90fd\u4f1a\u4f20\u56de\u754c\u9762\uff0c\u7136\u540e\u53ef\u4ee5\u6839\u636e\u6295\u8d44\u56de\u62a5\u7387\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u3001\u5e7f\u544a\u7ec4\u548c\u5173\u952e\u5b57\u3002\u00a0<\/span><\/p>\n<p><span>\u53ef\u4ee5\u914d\u7f6e\u5e10\u6237\u7ed3\u6784\u4ee5\u6839\u636e\u4ea7\u751f\u6700\u9ad8\u6295\u8d44\u56de\u62a5\u7684\u4ea7\u54c1\u5206\u914d\u9884\u7b97\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/google-ads-non-retail-advertisers-value-based-bidding-428743\"><strong><em><span>\u975e\u96f6\u552e\u5e7f\u544a\u4e3b\u5982\u4f55\u5728 Google Ads \u4e2d\u91c7\u7528\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-exception-value-based-bidding-for-lead-generation-advertisers\" class=\"wp-block-heading\"><span>\u4f8b\u5916\u60c5\u51b5\uff1a\u9488\u5bf9\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5e7f\u544a\u5546\u7684\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7<\/span><\/h2>\n<p><span>VBB \u4ecd\u7136\u4e0d\u662f\u5927\u591a\u6570 Google Ads \u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e10\u6237\u7684\u9ed8\u8ba4\u5b9e\u73b0\uff0c\u56e0\u4e3a\u5b83\u88ab\u8ba4\u4e3a\u662f\u4e00\u79cd\u66f4\u5148\u8fdb\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u5bfc\u81f4 VBB \u91c7\u7528\u7387\u8f83\u4f4e\u7684\u53e6\u4e00\u4e2a\u56e0\u7d20\u662f\u5e7f\u544a\u5546\u503e\u5411\u4e8e\u907f\u514d\u6dfb\u52a0\u88ab\u8ba4\u4e3a\u201c\u66f4\u5bb9\u6613\u201d\u7684\u8f6c\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u5305\u62ec\u6d4f\u89c8\u76f8\u5173\u7684\u8f6c\u5316\u53ef\u4ee5\u4eba\u4e3a\u5730\u5938\u5927\u8f6c\u5316\u6570\u5b57\uff0c\u5e76\u521b\u9020\u5e10\u6237\u6027\u80fd\u66f4\u597d\u7684\u5047\u8c61\u3002<\/span><\/p>\n<p><span>\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5e7f\u544a\u7ecf\u7406\u4f18\u5148\u8003\u8651\u4f18\u5316\u7ed3\u679c\uff0c\u5e76\u4e14\u591a\u5e74\u6765\u4e00\u76f4\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u8fd0\u4f5c\u3002<\/span><\/p>\n<p><span>\u8fd9\u6b21\u5173\u4e8e X \u7684\u4ea4\u6d41\u8868\u660e\uff0c\u4e0d\u52a0\u8fa8\u522b\u5730\u589e\u52a0\u8f6c\u5316\u53ef\u80fd\u4f1a\u8ba9\u5e7f\u544a\u5ba2\u6237\u5904\u4e8e\u4e0d\u5229\u5730\u4f4d\u3002\u56de\u5e94\u63d0\u51fa\u4e86 VBB \u4f5c\u4e3a\u7ba1\u7406\u591a\u4e2a\u8f6c\u5316\u7684\u4e00\u79cd\u65b9\u6cd5\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-437249 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Peter Bowen \u8c08 X &#8211; Re VBB&#8221; width=&#8221;604&#8243; height=&#8221;443&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB.png.webp 604w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB-461&#215;338.png.webp 461w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB-154&#215;113.png.webp 154w&#8221; data-lazy-sizes=&#8221;(max-width: 604px) 100vw, 604px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437250 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB.png.webp\" alt=\"Melissa Mackey \u5728 X - Re VBB \u4e0a\" width=\"587\" height=\"235\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB.png.webp 587w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB-200x80.png.webp 200w\" data-lazy-sizes=\"(max-width: 587px) 100vw, 587px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u6b63\u5982 Melissa Mackey (\u00a0<\/span><a href=\"https:\/\/twitter.com\/beyondthepaid\" target=\"_blank\" rel=\"noopener\"><span>@beyondthepaid<\/span><\/a><span>\u00a0) \u5728\u5e16\u5b50\u4e2d\u6307\u51fa\u7684\u90a3\u6837\uff0cVBB \u662f\u4e00\u4e2a\u53ef\u884c\u7684\u89e3\u51b3\u65b9\u6848\u3002\u8be5\u7b97\u6cd5\u901a\u5e38\u4f1a\u5173\u6ce8\u66f4\u9ad8\u4ef7\u503c\u7684\u8f6c\u5316\uff0c\u4ee5\u5b9e\u73b0\u4ef7\u503c\u6700\u5927\u5316\u3002<\/span><\/p>\n<h2 id=\"h-approaches-to-value-based-bidding\" class=\"wp-block-heading\"><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u6295\u6807\u65b9\u6cd5<\/span><\/h2>\n<p><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u6807\u4e2d\u51fa\u73b0\u4e86\u4e24\u79cd\u4e3b\u8981\u65b9\u6cd5\uff0c\u6bcf\u79cd\u65b9\u6cd5\u90fd\u6709\u5176\u72ec\u7279\u7684\u4f18\u52bf\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-method-1-the-ranking-values-method\" class=\"wp-block-heading\"><span>\u65b9\u6cd5 1\uff1a\u6392\u5e8f\u503c\u65b9\u6cd5<\/span><\/h3>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u9700\u8981\u4e3a\u8f6c\u5316\u5206\u914d\u91cd\u8981\u6027\u6392\u540d\uff081\u30012\u30013\u30014\u30015 \u7b49\uff09\uff0c\u6307\u5bfc\u7b97\u6cd5\u4f18\u5148\u8003\u8651\u6392\u540d\u8f83\u9ad8\u7684\u64cd\u4f5c\u3002\u4f46\u662f\uff0c\u8fd9\u79cd\u65b9\u6cd5\u7f3a\u4e4f\u51c6\u786e\u8868\u793a ROI \u6240\u9700\u7684\u7cbe\u5ea6\u3002\u5206\u914d\u7684\u503c\u4ec5\u8868\u793a\u91cd\u8981\u6027\u3002<\/span><\/p>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u6bd4\u6700\u5927\u5316\u8f6c\u5316\u7387\u65b9\u6cd5\u66f4\u590d\u6742\u3002\u4f46\u662f\uff0c\u901a\u8fc7\u8fd9\u79cd\u65b9\u6cd5\u5b9e\u73b0\u7684\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS) \u5e76\u4e0d\u91cd\u8981\u3002<\/span><\/p>\n<h3 id=\"h-method-2-google-s-recommendation-calculate-the-true-business-value-for-each-conversion-action\" class=\"wp-block-heading\"><span>\u65b9\u6cd5 2\uff08Google \u63a8\u8350\uff09\uff1a\u8ba1\u7b97\u6bcf\u6b21\u8f6c\u5316\u64cd\u4f5c\u7684\u771f\u5b9e\u5546\u4e1a\u4ef7\u503c<\/span><\/h3>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u6d89\u53ca\u5c06\u5b9e\u9645\u8d27\u5e01\u4ef7\u503c\u5f52\u56e0\u4e8e\u6bcf\u6b21\u8f6c\u5316\uff0c\u540c\u65f6\u8003\u8651\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u3001\u5229\u6da6\u7387\u548c\u9500\u552e\u6d41\u7a0b\u77e5\u8bc6\u7b49\u56e0\u7d20\u3002\u00a0<\/span><\/p>\n<p><span>\u5c06\u771f\u5b9e\u7684\u6295\u8d44\u56de\u62a5\u7387\u878d\u5165\u5e7f\u544a\u5e73\u53f0\u53ef\u4ee5\u66f4\u7cbe\u786e\u5730\u8bc4\u200b\u200b\u4f30\u5e7f\u544a\u6d3b\u52a8\u7684\u6709\u6548\u6027\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e5f\u662f Google \u63a8\u8350\u7684\u65b9\u6cd5\u3002Google \u521b\u5efa\u4e86\u4e00\u4e2a\u5de5\u5177\u6765\u5e2e\u52a9\u8ba1\u7b97\u53ef\u4ee5\u5728\u6b64\u5904\u8bbf\u95ee\u7684\u503c\u3002<\/span><\/p>\n<p><span>X \u4e0a\u8fd8\u6709\u4e00\u4e2a\u4e3b\u9898\uff0cGoogle \u5e7f\u544a\u8054\u7edc\u5458 Ginny Marvin \u5728\u5176\u4e2d\u56de\u7b54\u4e86\u8fd9\u4e2a\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u5728\u5e16\u5b50\u4e2d\uff0c@theJoeShmow \u8be2\u95ee\u4e86\u4e0a\u9762\u6982\u8ff0\u7684\u7b2c\u4e00\u79cd\u65b9\u6cd5\uff0c\u5efa\u8bae\u82b1\u65f6\u95f4\u8ba1\u7b97\u51fa\u8fd9\u5bf9\u60a8\u7684\u4e1a\u52a1\u7684\u771f\u6b63\u610f\u4e49\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437251 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB.png.webp\" alt=\"AdsLiaison X \u4e3b\u9898 - Re VBB\" width=\"588\" height=\"647\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB-307x338.png.webp 307w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB-545x600.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB-103x113.png.webp 103w\" data-lazy-sizes=\"(max-width: 588px) 100vw, 588px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-what-does-the-paid-search-community-think\" class=\"wp-block-heading\"><span>\u4ed8\u8d39\u641c\u7d22\u793e\u533a\u600e\u4e48\u60f3\uff1f<\/span><\/h2>\n<p><span>Michael De Boeck \u5728 LinkedIn \u4e0a\u53d1\u5e16\u79f0\uff0c\u4ed6\u4e0d\u559c\u6b22\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7\uff0c\u56e0\u4e3a\u5b83\u88ab\u5b9a\u4f4d\u4e3a\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u6d3b\u52a8\u7684\u201c\u7ec8\u6781\u5347\u7ea7\u201d\u3002<\/span><\/p>\n<p><span>De Boeck \u5f3a\u8c03\uff0c\u201c\u57fa\u4e8e\u4ef7\u503c\u7684\u7b56\u7565\u503e\u5411\u4e8e\u9002\u5e94\u66f4\u9ad8\u4ef7\u503c\u7684\u8f6c\u5316\u3002\u201d\u4ed6\u8fd8\u5f3a\u8c03\uff0c\u5728\u91c7\u7528\u8fd9\u79cd\u7ade\u4ef7\u65b9\u5f0f\u65f6\uff0c\u8be2\u95ee\u6709\u5173\u9500\u552e\u6d41\u7a0b\u7684\u5173\u952e\u95ee\u9898\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437252 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB.png.webp\" alt=\"Michael De Boeck \u5728 LinkedIn \u4e0a - Re VBB\" width=\"545\" height=\"379\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB-486x338.png.webp 486w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB-162x113.png.webp 162w\" data-lazy-sizes=\"(max-width: 545px) 100vw, 545px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>X \u4e0a\u7684 Miles McNair \u5efa\u8bae\u4f7f\u7528\u5b9e\u9a8c\u6765\u6d4b\u8bd5 VBB\uff0c\u5e76\u5c06\u5176\u5217\u4e3a\u6700\u63a8\u8350\u7684\u6d4b\u8bd5\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437253 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB.png.webp\" alt=\"Miles McNair \u5728 X - Re VBB \u4e0a\" width=\"554\" height=\"173\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB.png.webp 554w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB-200x62.png.webp 200w\" data-lazy-sizes=\"(max-width: 554px) 100vw, 554px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u6700\u540e\uff0cX \u4e0a\u7684 @theJoeShmow \u5efa\u8bae VBB \u53ef\u4ee5\u6210\u4e3a Google \u4ece\u5e7f\u544a\u5546\u90a3\u91cc\u6536\u96c6\u66f4\u591a\u4fe1\u606f\u4ee5\u8bc4\u4f30\u53ef\u4ee5\u63d0\u9ad8\u51fa\u4ef7\u95e8\u69db\u7684\u4e00\u79cd\u65b9\u6cd5\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437254 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB.png.webp\" alt=\"TheJoeShmow \u5728 X - Re VBB\" width=\"586\" height=\"144\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB.png.webp 586w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB-200x49.png.webp 200w\" data-lazy-sizes=\"(max-width: 586px) 100vw, 586px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-the-verdict-for-value-based-bidding\" class=\"wp-block-heading\"><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u6295\u6807\u7684\u5224\u51b3<\/span><\/h2>\n<p><span>\u4e0e\u5e7f\u544a\u4e2d\u7684\u5927\u591a\u6570\u7b54\u6848\u4e00\u6837\uff0c\u7b54\u6848\u5b8c\u5168\u5728\u4e8e\u60a8\u7684\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u9884\u7b97\u8f83\u5c11\u3001\u6570\u636e\u6709\u9650\u7684\u5e7f\u544a\u5ba2\u6237\u6765\u8bf4\uff0c\u4f18\u5316\u8d26\u6237\u4ee5\u5b9e\u73b0\u201c\u66f4\u8f7b\u677e\u7684\u8f6c\u5316\u201d\u662f\u660e\u667a\u4e4b\u4e3e\u3002\u8fd9\u6837\uff0c\u5e7f\u544a\u5ba2\u6237\u5c31\u53ef\u4ee5\u5b9e\u73b0\u4ed8\u8d39\u5e7f\u544a\u7684\u597d\u5904\uff0c\u800c\u65e0\u9700\u4f18\u5316\u4ee5\u83b7\u5f97\u6700\u6602\u8d35\u7684\u7ed3\u679c\uff0c\u800c\u4f18\u5316\u6210\u672c\u53ef\u80fd\u4f1a\u975e\u5e38\u9ad8\u6602\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u4f18\u5148\u8003\u8651\u8f6c\u5316\u4ef7\u503c\u800c\u975e\u6570\u91cf\uff0c\u53ef\u4ee5\u5bf9\u6240\u9700\u7684\u64cd\u4f5c\u8fdb\u884c\u7ade\u6807\uff0c\u540c\u65f6\u6700\u5927\u5316\u6574\u4f53\u6295\u8d44\u56de\u62a5\u7387\u3002<\/span><\/p>\n<p><span>\u5b9a\u671f\u5206\u6790\u6570\u636e\u548c\u7ec6\u5206\u884c\u52a8\u5bf9\u4e8e\u505a\u51fa\u6709\u5173\u8425\u9500\u6548\u679c\u7684\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u672c\u8d28\u4e0a\uff0c\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7\u5141\u8bb8\u5e7f\u544a\u5546\u5b9a\u4e49\u548c\u786e\u5b9a\u6709\u4ef7\u503c\u7684\u8f6c\u5316\u7684\u4f18\u5148\u7ea7\uff0c\u5e76\u5e94\u7528\u76ee\u6807 ROAS \u7b56\u7565\u6765\u5b9e\u73b0\u4ed6\u4eec\u7684\u5e7f\u544a\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u5e7f\u544a\u7684\u6210\u529f\u53d6\u51b3\u4e8e\u5e7f\u544a\u5546\u662f\u5426\u82b1\u65f6\u95f4\u5206\u6790\u6570\u636e\u5e76\u5b9a\u4e49\u884c\u52a8\u7684\u4ef7\u503c\uff0c\u800c\u5ffd\u89c6\u8fd9\u4e00\u6b65\u7684\u5e7f\u544a\u5546\u5219\u53ef\u80fd\u9762\u4e34\u5931\u8d25\u3002\u00a0<\/span><\/p>\n<p><span>\u5173\u952e\u56e0\u7d20\u5728\u4e8e\u5229\u7528\u5546\u4e1a\u4fe1\u606f\u548c\u4e0e\u76ee\u6807\u76f8\u7b26\u7684\u6b63\u786e\u7684\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\u3002\u201d<\/span><\/p>\n<p><span>\u5728 Google Ads \u8fd9\u4e2a\u81ea\u52a8\u5316\u7684\u4e16\u754c\u4e2d\uff0c\u5584\u4e8e\u5206\u6790\u4e1a\u52a1\u5e76\u5236\u5b9a\u6218\u7565\u8ba1\u5212\u7684\u5e7f\u544a\u5546\u5c06\u6bd4\u90a3\u4e9b\u5236\u5b9a\u8ba1\u5212\u540e\u5c31\u5fd8\u8bb0\u7684\u5e7f\u544a\u5546\u8868\u73b0\u66f4\u597d\u3002\u00a0<\/span><\/p>\n<p><span>\u6210\u529f\u6e90\u81ea\u6218\u7565\u601d\u7ef4\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u81ea\u52a8\u5316\u30022024 \u5e74\uff0cVBB \u5c06\u6210\u4e3a\u5e7f\u544a\u4e3b\u8ffd\u6c42\u66f4\u5148\u8fdb\u3001\u66f4\u5177\u6218\u7565\u6027\u65b9\u6cd5\u7684\u5f3a\u5927\u5de5\u5177\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/ppc-automation-lead-gen-390968\"><span>\u5982\u4f55\u5229\u7528 PPC \u81ea\u52a8\u5316\u6765\u5438\u5f15\u6f5c\u5728\u5ba2\u6237<\/span><\/a><\/em><\/strong><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8d8a\u6765\u8d8a\u591a\u7684\u5e7f\u544a\u5546\u6b63\u5728\u63a2\u7d22\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7 (VBB) \u7684\u6f5c\u529b\u3002\u4f46\u8fd9\u79cd\u65b9\u6cd5\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u5b83\u4e3a\u4ec0\u4e48\u91cd\u8981\uff1f \u672c\u6587\u8ba8\u8bba\u4e86\u60a8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1129","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1129"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1129\/revisions"}],"predecessor-version":[{"id":2139,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1129\/revisions\/2139"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}