{"id":1118,"date":"2025-01-15T00:54:44","date_gmt":"2025-01-14T16:54:44","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1118"},"modified":"2025-01-15T01:18:56","modified_gmt":"2025-01-14T17:18:56","slug":"%e8%b0%b7%e6%ad%8c%e5%b0%86%e5%81%9c%e6%ad%a2%e9%85%92%e5%ba%97%e5%b9%bf%e5%91%8a%e7%9a%84%e4%bd%a3%e9%87%91%e7%ab%9e%e4%bb%b7%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1118","title":{"rendered":"\u8c37\u6b4c\u5c06\u505c\u6b62\u9152\u5e97\u5e7f\u544a\u7684\u4f63\u91d1\u7ade\u4ef7\u7b56\u7565"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>Google Ads \u5c06\u4e8e 10 \u6708\u4efd\u9010\u6b65\u6dd8\u6c70\u9152\u5e97\u5e7f\u544a\u4f63\u91d1\uff08\u6bcf\u6b21\u5165\u4f4f\uff09\u548c\u4f63\u91d1\uff08\u6bcf\u6b21\u8f6c\u5316\uff09\u51fa\u4ef7\u7b56\u7565\u3002\u00a0<\/span><\/p>\n<p><span>\u76f8\u53cd\uff0c\u8be5\u5e73\u53f0\u6b63\u5728\u4e3a\u9152\u5e97\u5e7f\u544a\u6d3b\u52a8\u5f15\u5165\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08tROAS\uff09\u4ee5\u53ca\u9488\u5bf9\u65c5\u6e38\u76ee\u6807\u7684\u6269\u5c55\u6548\u679c\u6700\u5927\u5316\uff0c\u4f5c\u4e3a\u66ff\u4ee3\u7ade\u4ef7\u7b56\u7565\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u5e7f\u544a\u5546\u9700\u8981\u5728\u622a\u6b62\u65e5\u671f\u4e4b\u524d\u8c03\u6574\u51fa\u4ef7\u7b56\u7565\uff0c\u4ee5\u907f\u514d\u4e2d\u65ad\uff0c\u4ee5\u4fbf\u5e7f\u544a\u6d3b\u52a8\u80fd\u591f\u7ee7\u7eed\u7167\u5e38\u8fdb\u884c\u3002<\/span><\/p>\n<p><strong><span>\u4ec0\u4e48\u662f\u4f63\u91d1\uff08\u6309\u5165\u4f4f\u6b21\u6570\uff09\uff1f<\/span><\/strong>\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9695951?hl=en-GB&amp;ref_topic=9238359&amp;sjid=14334611061802421475-EU\" target=\"_blank\" rel=\"noopener\"><span>\u4f63\u91d1\uff08\u6309\u5165\u4f4f\u6b21\u6570\uff09<\/span><\/a><span>\u662f\u4e13\u4e3a\u9152\u5e97\u5e7f\u544a\u7cfb\u5217\u8bbe\u8ba1\u7684\u7ade\u4ef7\u7b56\u7565\u3002\u91c7\u7528\u8fd9\u79cd\u65b9\u6cd5\uff0c\u5408\u4f5c\u4f19\u4f34\u4ec5\u5728\u5ba2\u4eba\u5165\u4f4f\u5b8c\u6210\u540e\u624d\u9700\u8981\u4ed8\u8d39\u3002\u6b64\u7b56\u7565\u4f7f\u5408\u4f5c\u4f19\u4f34\u80fd\u591f\u5229\u7528 Google AI \u7684\u6548\u7387\u6765\u5438\u5f15\u5ba2\u4eba\u5165\u4f4f\uff0c\u540c\u65f6\u51cf\u8f7b\u5bf9\u53d6\u6d88\u9884\u8ba2\u76f8\u5173\u6f5c\u5728\u98ce\u9669\u7684\u62c5\u5fe7\u3002<\/span><\/p>\n<p><strong><span>\u4ec0\u4e48\u662f\u4f63\u91d1\uff08\u6309\u8f6c\u5316\u6b21\u6570\uff09\uff1f<\/span><\/strong>\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9243945?hl=en-GB#\" target=\"_blank\" rel=\"noopener\"><span>\u4f63\u91d1\uff08\u6309\u8f6c\u5316\u6b21\u6570\uff09<\/span><\/a><span>\u662f\u4e00\u79cd\u4e13\u4e3a\u9152\u5e97\u9884\u8ba2\u8bbe\u8ba1\u7684\u4ed8\u6b3e\u6a21\u5f0f\uff0c\u53ea\u6709\u5f53\u65c5\u884c\u8005\u6210\u529f\u9884\u8ba2\u60a8\u7684\u9152\u5e97\u65f6\uff0c\u60a8\u624d\u9700\u8981\u652f\u4ed8\u8d39\u7528\u3002\u5b83\u662f\u4e00\u79cd\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\uff0c\u53ef\u81ea\u52a8\u8c03\u6574\u60a8\u7684\u51fa\u4ef7\u4ee5\u4f18\u5316\u8f6c\u5316\u6b21\u6570\u3002\u4ed8\u6b3e\u662f\u60a8\u8bbe\u7f6e\u7684\u9884\u8ba2\u4ef7\u503c\u7684\u9884\u5b9a\u767e\u5206\u6bd4\uff0c\u53ef\u4e3a\u60a8\u63d0\u4f9b\u7075\u6d3b\u4e14\u57fa\u4e8e\u6548\u679c\u7684\u5e7f\u544a\u8d39\u7528\u652f\u4ed8\u65b9\u5f0f\u3002<\/span><\/p>\n<p><strong><span>\u540e\u7eed\u6b65\u9aa4\u3002<\/span><\/strong><span>\u5728\u622a\u6b62\u65e5\u671f\u4e4b\u524d\uff0c\u60a8\u53ef\u4ee5\u7ee7\u7eed\u4f7f\u7528\u4f63\u91d1\u51fa\u4ef7\u7b56\u7565\u3002\u4e0d\u8fc7\uff0cGoogle \u5efa\u8bae\u60a8\u5728\u51c6\u5907\u9636\u6bb5\u63a2\u7d22\u5176\u4ed6\u51fa\u4ef7\u7b56\u7565\uff0c\u4f8b\u5982\u9488\u5bf9\u9152\u5e97\u5e7f\u544a\u7cfb\u5217\u7684 tROAS \u6216\u9488\u5bf9\u65c5\u6e38\u76ee\u6807\u7684\u6548\u679c\u6700\u5927\u5316\u3002\u622a\u6b62\u65e5\u671f\u4e4b\u540e\uff0c\u5c06\u9010\u6b65\u505c\u6b62\u4f7f\u7528\u4f63\u91d1\u51fa\u4ef7\u7b56\u7565\uff0c\u5982\u4e0b\u6240\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u81ea 2 \u6708\u8d77\uff1a\u4f63\u91d1\uff08\u6309\u4f4f\u5bbf\u8ba1\u7b97\uff09\u5c06\u4e0d\u518d\u63a5\u53d7\u65b0\u7684\u5141\u8bb8\u540d\u5355\u8bf7\u6c42\u3002<\/span><\/li>\n<li><span>\u81ea 4 \u6708 30 \u65e5\u8d77\uff1a\u4f63\u91d1\uff08\u6bcf\u6b21\u5165\u4f4f\uff09\u548c\u4f63\u91d1\uff08\u6bcf\u6b21\u8f6c\u5316\uff09\u5c06\u4e0d\u518d\u662f Google Ads \u4e2d\u53ef\u7528\u7684\u51fa\u4ef7\u7b56\u7565\u3002\u5177\u6709\u6709\u6548\u4f63\u91d1\u51fa\u4ef7\u7b56\u7565\u7684\u5e7f\u544a\u7cfb\u5217\u5c06\u7ee7\u7eed\u6295\u653e\uff0c\u76f4\u81f3\u505c\u7528\u65e5\u671f\u3002<\/span><\/li>\n<li><span>\u81ea 10 \u6708 31 \u65e5\u8d77\uff1a\u5305\u542b\u4f63\u91d1\uff08\u6309\u5165\u4f4f\u6b21\u6570\uff09\u548c\u4f63\u91d1\uff08\u6309\u8f6c\u5316\u6b21\u6570\uff09\u7684\u5e7f\u544a\u7cfb\u5217\u5c06\u4e0d\u518d\u53ef\u7528\u3002\u60a8\u5c06\u53ef\u4ee5\u7ee7\u7eed\u8bbf\u95ee\u76f8\u5173\u5e7f\u544a\u7cfb\u5217\u7684\u5386\u53f2\u62a5\u544a\u6570\u636e\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u8c37\u6b4c\u7684\u8bf4\u6cd5\u3002<\/span><\/strong><span>\u65c5\u6e38\u5e7f\u544a\u4ea7\u54c1\u7ba1\u7406\u603b\u76d1 Michael Trauttmansdorff \u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4ee5\u4eba\u5de5\u667a\u80fd\u4e3a\u57fa\u7840\u7684\u7ade\u4ef7\u7b56\u7565\u5c06\u4f7f\u60a8\u80fd\u591f\u66f4\u8f7b\u677e\u5730\u4ee5\u6d88\u8d39\u8005\u7684\u901f\u5ea6\u8fdb\u884c\u8425\u9500\u3002\u5728\u4e0d\u65ad\u53d1\u5c55\u7684\u9690\u79c1\u73af\u5883\u4e2d\uff0c\u5b83\u5c06\u4f7f\u60a8\u66f4\u63a5\u8fd1\u6ee1\u8db3\u4eba\u4eec\u7684\u671f\u671b\u5e76\u6210\u500d\u589e\u52a0\u60a8\u7684\u4e1a\u7ee9\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4e3a\u4e86\u5e2e\u52a9\u60a8\u83b7\u5f97\u6210\u529f\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u4e3a\u60a8\u63d0\u4f9b\u6307\u5bfc\u3002\u201d<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><strong><span>\u6df1\u5165\u63a2\u7a76\u3002<\/span><\/strong><span>\u8bf7\u9605\u8bfb Google \u7684\u5b8c\u6574<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/14556671\" target=\"_blank\" rel=\"noopener\"><span>\u516c\u544a\u4ee5\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u5c06\u4e8e 10 \u6708\u4efd\u9010\u6b65\u6dd8\u6c70\u9152\u5e97\u5e7f\u544a\u4f63\u91d1\uff08\u6bcf\u6b21\u5165\u4f4f\uff09\u548c\u4f63\u91d1\uff08\u6bcf\u6b21\u8f6c\u5316\uff09\u51fa\u4ef7\u7b56\u7565\u3002\u00a0 \u76f8\u53cd\uff0c\u8be5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1118","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1118"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1118\/revisions"}],"predecessor-version":[{"id":1871,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1118\/revisions\/1871"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}