{"id":1109,"date":"2025-01-06T15:21:47","date_gmt":"2025-01-06T07:21:47","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1109"},"modified":"2025-01-06T16:24:58","modified_gmt":"2025-01-06T08:24:58","slug":"%e5%af%b9%e4%ba%8e-seo-%e6%9d%a5%e8%af%b4%ef%bc%8c%e6%95%b0%e5%ad%97-pr-%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1109","title":{"rendered":"\u5bf9\u4e8e SEO \u6765\u8bf4\uff0c\u6570\u5b57 PR \u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/modern-link-building-starter-guide-431548\"><span>\u957f\u671f\u4ee5\u6765\uff0c\u94fe\u63a5\u5efa\u8bbe<\/span><\/a><span>\u4e00\u76f4\u88ab\u8ba4\u4e3a\u662f\u6700\u91cd\u8981\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u7b56\u7565\u4e4b\u4e00\u3002\u60a8\u83b7\u5f97\u7684\u94fe\u63a5\u8d8a\u591a\uff0c\u5c24\u5176\u662f\u6765\u81ea\u6743\u5a01\u7f51\u7ad9\u7684\u94fe\u63a5\uff0c\u60a8\u7684\u641c\u7d22\u6392\u540d\u5c31\u4f1a\u8d8a\u9ad8\u3002<\/span><\/p>\n<p><span>\u4f46 SEO \u5df2\u7ecf\u8fdb\u5316\u4e86\u3002Google \u7684\u7b97\u6cd5\u73b0\u5728\u66f4\u52a0\u590d\u6742\u4e86\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u63d0\u9ad8\u5f53\u4eca\u7684\u641c\u7d22\u6392\u540d\uff0c\u60a8\u9700\u8981\u4e00\u4e2a\u5168\u9762\u7684\u6570\u5b57\u516c\u5173\u7b56\u7565\uff0c\u57f9\u517b\u4e13\u4e1a\u77e5\u8bc6\uff0c\u7784\u51c6\u4e70\u5bb6\u65c5\u7a0b\u4e2d\u7684\u5173\u952e\u63a5\u89e6\u70b9\uff0c\u521b\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684\u6570\u636e\u6545\u4e8b\uff0c\u5e76\u901a\u8fc7\u58f0\u8a89\u548c\u8ba4\u53ef\u83b7\u5f97\u5f71\u54cd\u529b\u3002<\/span><\/p>\n<p><strong><span>\u4e3b\u8981\u89c1\u89e3\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7528\u4e8e SEO \u7684\u6570\u5b57\u516c\u5173\u4e0d\u662f\u94fe\u63a5\u5efa\u8bbe\uff0c\u800c\u662f\u94fe\u63a5\u5efa\u8bbe\u7684\u66ff\u4ee3\u65b9\u6848\u3002<\/span><\/li>\n<li><span>\u6574\u5408 SEO \u548c PR\u3002Google \u4f7f\u7528 AI \u50cf\u4eba\u7c7b\u4e00\u6837\u8bc4\u4f30\u5176\u58f0\u8a89\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6570\u5b57 PR \u548c SEO \u5df2\u7ecf\u5982\u6b64\u7d27\u5bc6\u5730\u56f4\u7ed5\u58f0\u8a89\u8fdb\u884c\u6574\u5408\u3002<\/span><\/li>\n<li><span>SEO \u7684\u6570\u5b57\u516c\u5173\u4e0d\u4ec5\u4ec5\u662f\u94fe\u63a5\u548c\u54c1\u724c\u63d0\u53ca\u3002\u94fe\u63a5\u548c\u63d0\u53ca\u662f\u58f0\u8a89\u7684\u4e00\u90e8\u5206\u3002<\/span><\/li>\n<li><span>SEO \u7684\u6570\u5b57\u516c\u5173\u6d89\u53ca\u516c\u53f8\u53ca\u5176\u4ea7\u54c1\/\u670d\u52a1\u7684\u5728\u7ebf\u58f0\u8a89\u3001\u5ba2\u6237\u65c5\u7a0b\u63a5\u89e6\u70b9\u4ee5\u53ca\u5728\u5404\u4e2a\u5e73\u53f0\u4e0a\u83b7\u53d6\u516c\u53f8\u4fe1\u606f\u7684\u4efd\u989d\u3002<\/span><\/li>\n<li><span>\u7b26\u5408\u5a92\u4f53\u8d8b\u52bf\u7684\u6570\u636e\u6d3b\u52a8\u53ef\u4ee5\u83b7\u5f97\u5a92\u4f53\u62a5\u9053\u4ee5\u63d0\u9ad8\u58f0\u8a89\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437219 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/What-is-digital-PR-for-SEO.jpeg.webp\" alt=\"SEO \u7684\u6570\u5b57 PR \u662f\u4ec0\u4e48\" width=\"1600\" height=\"915\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/What-is-digital-PR-for-SEO.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/What-is-digital-PR-for-SEO-591x338.jpeg.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/What-is-digital-PR-for-SEO-800x458.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/What-is-digital-PR-for-SEO-198x113.jpeg.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/What-is-digital-PR-for-SEO-768x439.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/What-is-digital-PR-for-SEO-1536x878.jpeg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/What-is-digital-PR-for-SEO.jpeg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-how-generative-ai-and-search-engines-understand-topics\" class=\"wp-block-heading\"><span>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u7406\u89e3\u4e3b\u9898<\/span><\/h2>\n<p><span>\u8fc7\u53bb\u7684\u4e00\u5e74\uff0c\u4eba\u4eec\u5bf9\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c\u5927\u578b\u8bed\u8a00\u6a21\u578b (LLM) \u7684\u5f53\u524d\u80fd\u529b\u6709\u4e86\u4ee4\u4eba\u5927\u5f00\u773c\u754c\u7684\u4e86\u89e3\u3002<\/span><\/p>\n<p><span>\u6700\u6709\u8da3\u7684\u662f\u8fd9\u4e9b\u6a21\u578b\u5982\u4f55\u7406\u89e3\u7f51\u7ad9\u3001\u5185\u5bb9\u6216\u4e2a\u4eba\u5728\u7279\u5b9a\u4e13\u4e1a\u9886\u57df\u7684\u58f0\u8a89\u3002\u800c\u4e14\u5b83\u6b63\u5728\u53d8\u5f97\u8d8a\u6765\u8d8a\u597d\u3002<\/span><\/p>\n<p><span>\u8981\u67e5\u770b\u6b64\u8bc1\u660e\uff0c\u8bf7\u8be2\u95ee ChatGPT Plus \u67d0\u4eba\u662f\u8c01\u4ee5\u53ca\u4ed6\u4eec\u4e13\u95e8\u4ece\u4e8b\u4ec0\u4e48\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u6211\u95ee\uff1a\u201c\u641c\u7d22\u5f15\u64ce\u5706\u684c\u4f1a\u8bae\u7684 Barry Schwartz \u662f\u8c01\uff1f\u201d ChatGPT \u8fd4\u56de\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-437221 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u8c01\u662f barry schwartz &#8211; chatgpt&#8221; width=&#8221;1420&#8243; height=&#8221;914&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/who-is-barry-schwartz-chatgpt.png.webp 1420w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/who-is-barry-schwartz-chatgpt-525&#215;338.png.webp 525w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/who-is-barry-schwartz-chatgpt-800&#215;515.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/who-is-barry-schwartz-chatgpt-176&#215;113.png.webp 176w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/who-is-barry-schwartz-chatgpt-768&#215;494.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1420px) 100vw, 1420px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/who-is-barry-schwartz-chatgpt.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u65e0\u8bba\u662f ChatGPT \u8fd8\u662f Google\uff0c\u4e86\u89e3\u8fd9\u7c7b\u4fe1\u606f\u4e0d\u4ec5\u4ec5\u6765\u81ea\u4e8e\u53cd\u5411\u94fe\u63a5\u3002<\/span><\/p>\n<h2 id=\"h-it-s-about-reputation\" class=\"wp-block-heading\"><span>\u8fd9\u5173\u4e4e\u58f0\u8a89<\/span><\/h2>\n<p><span>Google \u4e0d\u4ec5\u9650\u4e8e\u5206\u6790\u94fe\u63a5\u914d\u7f6e\u6587\u4ef6\uff1b\u5b83\u8fd8\u6df1\u523b\u4e86\u89e3\u5728\u7ebf\u58f0\u8a89\u3002<\/span><\/p>\n<p><span>Google \u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-updates-search-quality-raters-guidelines-434778#:~:text=Google's%20quality%20raters%20are%20used,specific%20site%20in%20Google%20Search.\"><span>\u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357<\/span><\/a><span>\u660e\u786e\u6307\u51fa\u4e86\u5982\u4f55\u8bc4\u4f30<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\"><span>\u7f51\u7ad9\u548c\u5185\u5bb9\u521b\u5efa\u8005\u7684\u58f0\u8a89<\/span><\/a><span>\u3002\u8fd9\u4e9b\u6307\u5357\u65e8\u5728\u4ee3\u8868\u4ed6\u4eec\u5e0c\u671b\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u884c\u52a8\u3002<\/span><\/p>\n<p><span>\u8be5\u6307\u5357\u5bf9\u58f0\u8a89\u6709\u5982\u4e0b\u89c4\u5b9a\uff1a<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u58f0\u8a89\u7814\u7a76\u5e94\u6839\u636e\u9875\u9762\u4e3b\u9898\u8fdb\u884c\u3002\u4f8b\u5982\uff0c\u5982\u679c\u9875\u9762\u5305\u542b\u533b\u7597\u4fe1\u606f\uff0c\u5219\u7814\u7a76\u63d0\u4f9b\u533b\u7597\u4fe1\u606f\u7684\u7f51\u7ad9\u548c\u5185\u5bb9\u521b\u5efa\u8005\u7684\u58f0\u8a89\u3002\u4e00\u4e2a\u7f51\u7ad9\u53ef\u80fd\u6210\u4e3a\u4e00\u79cd\u5185\u5bb9\uff08\u4f8b\u5982\u5e7d\u9ed8\u89c6\u9891\uff09\u7684\u9996\u9009\u6765\u6e90\uff0c\u4f46\u4e5f\u53ef\u80fd\u6210\u4e3a\u53e6\u4e00\u79cd\u5185\u5bb9\uff08\u4f8b\u5982\u8d22\u52a1\u4fe1\u606f\uff09\u7684\u4e0d\u53ef\u4fe1\u6765\u6e90\u3002\u201d<\/span><\/p><\/blockquote>\n<p><span>\u8fd9\u8981\u6c42\u6211\u4eec\u5728 SEO \u7b56\u7565\u4e2d\u89c4\u5212\u76ee\u6807\u3001\u63aa\u65bd\u548c\u7b56\u7565\u7684\u65b9\u5f0f\u4e0a\u8fdb\u884c\u8303\u5f0f\u8f6c\u53d8\uff1a\u5b83\u4e0d\u518d\u53ea\u662f\u5efa\u7acb\u94fe\u63a5\uff0c\u800c\u662f\u57f9\u517b\u7f51\u7ad9\u3001\u5185\u5bb9\u3001\u4ea7\u54c1\u548c\u4e2a\u4eba\/\u5b9e\u4f53\u7684\u58f0\u8a89\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u5fc5\u987b\u5f00\u59cb\u66f4\u5e7f\u6cdb\u5730\u8003\u8651\u7f51\u7ad9\u7684\u58f0\u8a89\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5177\u6709\u9ad8 DR\/DA \u7684\u94fe\u63a5\u6570\u91cf\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\u3002<\/span><a href=\"https:\/\/searchengineland.com\/moz-domain-authority-case-against-431732\"><span>\u9488\u5bf9\u57df\u540d\u7ba1\u7406\u5c40\u7684\u6848\u4ef6<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-integrating-pr-and-seo\" class=\"wp-block-heading\"><span>\u6574\u5408 PR \u548c SEO<\/span><\/h2>\n<p><span>\u957f\u671f\u4ee5\u6765\uff0c\u516c\u5173\u4e00\u76f4\u662f\u7ba1\u7406\u58f0\u8a89\u7684\u4e00\u79cd\u65b9\u6cd5\u3002\u7f8e\u56fd\u516c\u5171\u5173\u7cfb\u534f\u4f1a (PRSA)\u5bf9<\/span><a href=\"https:\/\/www.prsa.org\/about\/all-about-pr\" target=\"_blank\" rel=\"noopener\"><span>\u516c\u5173\u7684\u5b9a\u4e49<\/span><\/a><span>\u662f\uff1a<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u516c\u5171\u5173\u7cfb\u662f\u901a\u8fc7\u4f17\u591a\u5e73\u53f0\u5f71\u54cd\u3001\u5438\u5f15\u548c\u4e0e\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u5efa\u7acb\u5173\u7cfb\uff0c\u4ee5\u5851\u9020\u548c\u5f62\u6210\u516c\u4f17\u5bf9\u7ec4\u7ec7\u7684\u770b\u6cd5\u3002\u201d<\/span><\/p><\/blockquote>\n<p><span>\u5c06 PR \u5e94\u7528\u4e8e SEO \u4e0d\u4ec5\u5173\u7cfb\u5230\u60a8\u7684\u4e2a\u4eba\u3001\u5b9e\u4f53\u548c\u5185\u5bb9\u5728\u76ee\u6807\u53d7\u4f17\u4e2d\u7684\u58f0\u8a89\uff0c\u8fd8\u5173\u7cfb\u5230\u641c\u7d22\u5f15\u64ce\u3002\u8fd9\u79cd\u89c2\u70b9\u5c06\u4f7f\u60a8\u7684\u7b56\u7565\u3001\u6218\u672f\u548c\u63aa\u65bd\u4e13\u6ce8\u4e8e Google \u6b63\u5728\u5bfb\u627e\u7684\u63d0\u9ad8\u6392\u540d\u7684\u4fe1\u53f7\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u60a8\u5728 Google \u4e0a\u7684\u58f0\u8a89\u53d6\u51b3\u4e8e\u60a8\u5bf9\u76ee\u6807\u53d7\u4f17\u7684\u58f0\u8a89\u7684\u5173\u6ce8\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\u8ba9\u6211\u4eec\u5148\u6765\u770b\u770b SEO \u7684\u6570\u5b57\u516c\u5173\u4e0d\u662f\u4ec0\u4e48\u3002<\/span><\/p>\n<h2 id=\"h-what-digital-pr-isn-t\" class=\"wp-block-heading\"><span>\u6570\u5b57\u516c\u5173\u4e0d\u662f\u4ec0\u4e48<\/span><\/h2>\n<p><span>SEO \u7684\u6570\u5b57\u516c\u5173\u4e0d\u662f\u94fe\u63a5\u5efa\u8bbe\u3002\u201c\u94fe\u63a5\u5efa\u8bbe\u201d\u5e76\u4e0d\u4ee3\u8868\u4eba\u5de5\u667a\u80fd\u5f71\u54cd\u6392\u540d\u7b97\u6cd5\u7684\u590d\u6742\u6027\u3002<\/span><\/p>\n<p><span>\u94fe\u63a5\u662f\u6574\u4f53\u6392\u540d\u56e0\u7d20\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u4f46\u94fe\u63a5\u5e76\u4e0d\u662f\u552f\u4e00\u56e0\u7d20\u3002<\/span><\/p>\n<p><span>\u6211\u5bf9 Google \u4ee3\u8868\u5173\u4e8e\u94fe\u63a5\u5efa\u8bbe\u7684\u5efa\u8bae\u6301\u6700\u5927\u7684\u6000\u7591\u6001\u5ea6\u3002\u7136\u800c\uff0c\u8003\u8651\u5230 Google \u7684\u7b97\u6cd5\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u6765\u8bc6\u522b\u56e0\u7d20\u5e76\u8bc4\u4f30\u5b9e\u4f53\uff0c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=4iizNFnrRWk&amp;t=786s\" target=\"_blank\" rel=\"noopener\"><span>John Mueller \u7684\u8fd9\u4e00\u8bf4\u6cd5<\/span><\/a><span>\u662f\u6709\u9053\u7406\u7684\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u55ef\uff0c\u6211\u60f3\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u94fe\u63a5\u7684\u6743\u91cd\u5728\u67d0\u4e2a\u65f6\u5019\u4f1a\u4e0b\u964d\u4e00\u70b9\uff0c\u56e0\u4e3a\u6211\u4eec\u65e0\u6cd5\u66f4\u597d\u5730\u5f04\u6e05\u695a\u5185\u5bb9\u5982\u4f55\u878d\u5165\u6574\u4e2a\u7f51\u7edc\u73af\u5883\u3002\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0c\u94fe\u63a5\u5c06\u6c38\u8fdc\u662f\u6211\u4eec\u5173\u5fc3\u7684\u4e1c\u897f\uff0c\u56e0\u4e3a\u6211\u4eec\u5fc5\u987b\u4ee5\u67d0\u79cd\u65b9\u5f0f\u627e\u5230\u9875\u9762\u3002\u8fd9\u5c31\u50cf\u4f60\u5982\u4f55\u5728\u6ca1\u6709\u53c2\u8003\u7684\u60c5\u51b5\u4e0b\u5728\u7f51\u4e0a\u627e\u5230\u4e00\u4e2a\u9875\u9762\uff1f<\/span><\/p>\n<p><span>\u4f46\u6211\u731c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u5b83\u4e0d\u4f1a\u50cf\u4eca\u5929\u8fd9\u6837\u6210\u4e3a\u4e00\u4e2a\u91cd\u8981\u7684\u56e0\u7d20\u3002\u6211\u8ba4\u4e3a\u8fd9\u5df2\u7ecf\u53d1\u751f\u4e86\u5f88\u5927\u7684\u53d8\u5316\u3002\u201d<\/span><\/p><\/blockquote>\n<p><span>\u94fe\u63a5\u53ea\u662f\u6574\u4f53\u6392\u540d\u7b97\u6cd5\u7684\u4e00\u90e8\u5206\uff0c<\/span><\/p>\n<p><span>SEO \u7684\u6570\u5b57\u516c\u5173\u4e0d\u662f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ec5\u94fe\u63a5\u4e2a\u4eba\u8d44\u6599\u3002<\/span><\/li>\n<li><span>\u4ec5\u63d0\u53ca\u54c1\u724c\u3002<\/span><\/li>\n<li><span>\u5173\u4e8e\u64cd\u7eb5\u6392\u540d\u3002<\/span><\/li>\n<li><span>\u63d2\u5165\u94fe\u63a5\u6216\u6765\u5bbe\u53d1\u5e16\u3002<\/span><\/li>\n<li><span>\u6839\u636e\u94fe\u63a5\u6570\u91cf\u3001\u57df\u540d\u8bc4\u7ea7 (DR) \u6216\u5305\u542b\u5173\u952e\u8bcd\u7684\u6587\u7ae0\u6570\u91cf\u9009\u62e9\u6f5c\u5728\u7f51\u7ad9\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u94fe\u63a5\u6e90\u81ea\u8fd0\u884c\u826f\u597d\u7684\u7a0b\u5e8f\uff0c\u5b83\u662f\u7528\u6237\u4f53\u9a8c\u7684\u4e00\u90e8\u5206\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u63d0\u9ad8\u6392\u540d\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/digital-pr-backlinks-business-growth-428727\"><span>\u5982\u4f55\u4f7f\u7528\u6570\u5b57\u516c\u5173\u6765\u63a8\u52a8\u53cd\u5411\u94fe\u63a5\u548c\u4e1a\u52a1\u589e\u957f<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-so-what-is-digital-pr\" class=\"wp-block-heading\"><span>\u90a3\u4e48\uff0c\u4ec0\u4e48\u662f\u6570\u5b57\u516c\u5173\uff1f<\/span><\/h2>\n<p><span>SEO \u6570\u5b57\u516c\u5173\u65e8\u5728\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u548c\u53d7\u4f17\u8fdb\u884c\u4f18\u5316\u3002\u5b83\u4e13\u6ce8\u4e8e\u6253\u9020\u4ea7\u54c1\/\u670d\u52a1\u3001\u7f51\u7ad9\u3001\u5185\u5bb9\u548c\u5176\u80cc\u540e\u7684\u4e2a\u4eba\u7684\u58f0\u8a89\u3002<\/span><\/p>\n<p><strong><span>\u6570\u5b57\u516c\u5173\u662f\u4e00\u79cd\u4f18\u5316\u7684\u58f0\u8a89\u3002<\/span><\/strong><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u6570\u5b57 PR \u5bf9 SEO \u7684\u5173\u952e\u7279\u5f81\u3002<\/span><\/p>\n<h3 id=\"h-it-s-a-topical-field-of-expertise\" class=\"wp-block-heading\"><span>\u8fd9\u662f\u4e00\u4e2a\u70ed\u95e8\u7684\u4e13\u4e1a\u9886\u57df<\/span><\/h3>\n<p><span>\u4e13\u9898\u4e13\u4e1a\u9886\u57df\u662f\u4e2a\u4eba\u6216\u7ec4\u7ec7\u62e5\u6709\u4e30\u5bcc\u77e5\u8bc6\u548c\u6280\u80fd\u7684\u7279\u5b9a\u9886\u57df\u3002<\/span><\/p>\n<p><span>\u4e13\u4e1a\u77e5\u8bc6\u7c7b\u578b\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4e2a\u4eba\u4e13\u4e1a\u77e5\u8bc6\uff1a<\/span><\/strong><span>\u4e2a\u4eba\u662f\u5426\u5728\u7279\u5b9a\u9886\u57df\u62e5\u6709\u4e13\u5bb6\u7ea7\u7684\u77e5\u8bc6\u548c\u7ecf\u9a8c\uff1f\u8fd9\u5e94\u8be5\u4e0e\u4ea7\u54c1\u6216\u670d\u52a1\u76f8\u5173\u3002<\/span><\/li>\n<li><strong><span>\u7ec4\u7ec7\u4e13\u4e1a\u77e5\u8bc6\uff1a<\/span><\/strong><span>\u7ec4\u7ec7\u662f\u5426\u62e5\u6709\u5176\u64c5\u957f\u7684\u6587\u5316\u3001\u884c\u4e1a\u3001\u5229\u57fa\u6216\u4ea7\u54c1\/\u670d\u52a1\uff1f\u8fd9\u53ef\u4ee5\u4ece\u516c\u53f8\u7684\u5b9a\u4f4d\u548c\u5458\u5de5\u7684\u6587\u5316\u3001\u6d41\u7a0b\u6216\u72ec\u7279\u7684\u6280\u672f\u7ecf\u9a8c\u4e2d\u5f97\u51fa\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5728\u8bc4\u4f30\u4e13\u4e1a\u77e5\u8bc6\u65f6\uff0c\u6211\u4f1a\u5173\u6ce8\u4e09\u4e2a\u65b9\u9762\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u77e5\u8bc6\u6df1\u5ea6\uff1a<\/span><\/strong><span>\u4e13\u4e1a\u77e5\u8bc6\u662f\u6307\u5bf9\u67d0\u4e2a\u9886\u57df\u7684\u6df1\u539a\u77e5\u8bc6\u548c\u5bf9\u67d0\u4e2a\u9886\u57df\u7684\u5e7f\u6cdb\u7406\u89e3\u3002<\/span><\/li>\n<li><strong><span>\u7ecf\u9a8c\u4e0e\u5b9e\u8df5\uff1a<\/span><\/strong><span>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u5728\u5404\u79cd\u60c5\u51b5\u4e0b\u5b9e\u9645\u5e94\u7528\u77e5\u8bc6\u3002<\/span><\/li>\n<li><strong><span>\u5c55\u793a\u7684\u6280\u80fd\uff1a<\/span><\/strong><span>\u771f\u5b9e\u4e16\u754c\u4e2d\u7684\u4f8b\u5b50\uff0c\u5c55\u73b0\u5b9e\u9645\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6d88\u606f\u4f20\u9012\u662f\u4e13\u4e1a\u77e5\u8bc6\u7684\u4e00\u4e2a\u65b9\u9762\uff0c\u4e5f\u662f\u5f71\u54cd\u4ed6\u4eba\u884c\u4e3a\u7684\u4e00\u90e8\u5206\u3002<\/span><\/p>\n<h3 id=\"h-it-s-proof-of-expertise\" class=\"wp-block-heading\"><span>\u8fd9\u662f\u4e13\u4e1a\u77e5\u8bc6\u7684\u8bc1\u660e<\/span><\/h3>\n<p><span>\u4e13\u4e1a\u77e5\u8bc6\u8bc1\u660e\u610f\u5473\u7740\u5c55\u793a\u800c\u4e0d\u662f\u8bb2\u8ff0\u3002\u63d0\u4f9b\u60a8\u4e2a\u4eba\u6216\u7ec4\u7ec7\u4e13\u4e1a\u77e5\u8bc6\u7684\u771f\u5b9e\u793a\u4f8b\u3002\u8fd9\u53ef\u4ee5\u662f\u4ea7\u54c1\/\u670d\u52a1\u6216\u76f8\u5173\u77e5\u8bc6\u3002<\/span><\/p>\n<p><span>\u8bc1\u660e\u4e13\u4e1a\u77e5\u8bc6\u53ef\u4ee5\u91c7\u53d6\u591a\u79cd\u5f62\u5f0f\uff0c\u4f46\u6709\u4e9b\u57fa\u672c\u65b9\u6cd5\u5f88\u5bb9\u6613\u6267\u884c\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u72ec\u7279\u7684\u7814\u7a76\uff1a<\/span><\/strong><span>\u5728\u7279\u5b9a\u7684\u4e13\u4e1a\u9886\u57df\u8fdb\u884c\u72ec\u7279\u7684\u7814\u7a76\uff0c\u4ee5\u534f\u52a9\u53d7\u4f17\u3002<\/span><\/li>\n<li><strong><span>\u5ba2\u6237\u6545\u4e8b\uff1a<\/span><\/strong><span>\u5411\u60a8\u7684\u5ba2\u6237\u5c55\u793a\u5982\u4f55\u4f7f\u7528\u4ea7\u54c1\u6216\u7814\u7a76\u6765\u89e3\u51b3\u4ed6\u4eec\u7684\u75db\u82e6\u6216\u5728\u7279\u5b9a\u4efb\u52a1\u6216\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u53d6\u5f97\u6536\u76ca\u3002<\/span><\/li>\n<li><strong><span>\u4e13\u5bb6\u8bc4\u8bba\uff1a<\/span><\/strong><span>\u5229\u7528\u60a8\u7684\u7ecf\u9a8c\u6765\u7b80\u5316\u3001\u6784\u5efa\u6216\u89e3\u91ca\u5982\u4f55\u91c7\u53d6\u884c\u52a8\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4e13\u4e1a\u77e5\u8bc6\u7684\u8bc1\u660e\u5e94\u8be5\u5f71\u54cd\u5176\u4ed6\u4eba\u91c7\u53d6\u884c\u52a8\u3002<\/span><\/p>\n<h3 id=\"h-it-s-data-driven-storylines\" class=\"wp-block-heading\"><span>\u8fd9\u662f\u6570\u636e\u9a71\u52a8\u7684\u6545\u4e8b\u60c5\u8282<\/span><\/h3>\n<p><span>\u4e0e\u94fe\u63a5\u5efa\u8bbe\u76f8\u6bd4\uff0cSEO \u7684\u6570\u5b57\u516c\u5173\u9700\u8981\u5411\u8bb0\u8005\u548c\u51fa\u7248\u5546\u63a8\u9500\u6545\u4e8b\u60c5\u8282\u3002\u8bb0\u8005\u65f6\u95f4\u7d27\u8feb\uff0c\u79ef\u6781\u5bfb\u627e\u4e13\u5bb6\u548c\u6570\u636e\u6765\u521b\u4f5c\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u3002<\/span><\/p>\n<p><span>\u5f00\u5c55\u72ec\u7279\u7684\u7814\u7a76\u6216\u8c03\u67e5\u5df2\u6210\u4e3a\u4ea7\u54c1\u548c\u4e00\u822c\u8425\u9500\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u7528\u4e8e\u5411\u5ba2\u6237\u4f20\u8fbe\u89e3\u51b3\u65b9\u6848\u3002\u7136\u800c\uff0c\u4ec5\u51ed\u5ba2\u6237\u7814\u7a76\u5e76\u4e0d\u603b\u662f\u9002\u5408\u8bb0\u8005\u7ecf\u5e38\u521b\u4f5c\u7684\u6570\u636e\u9a71\u52a8\u6545\u4e8b\u60c5\u8282\u3002<\/span><\/p>\n<p><span>\u6211\u9996\u5148\u8fdb\u884c\u5a92\u4f53\u8d8b\u52bf\u5206\u6790\u4ee5\u786e\u5b9a\u6f5c\u5728\u7684\u7814\u7a76\u4e3b\u9898\uff0c\u7136\u540e\u521b\u5efa\u63ed\u793a\u6216\u652f\u6301\u8d8b\u52bf\u7684\u7814\u7a76\u3002<\/span><\/p>\n<p><span>\u4e00\u65e6\u6570\u636e\u9a71\u52a8\u7684\u6545\u4e8b\u60c5\u8282\u88ab\u521b\u5efa\uff0c\u90a3\u4e48\u5a92\u4f53\u62a5\u9053\u5c31\u53d8\u5f97\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u53cd\u5e94\u6027\u516c\u5173\uff1a<\/span><\/strong><span>\u76d1\u63a7\u4e0e\u6570\u636e\u76f8\u5173\u7684\u8d8b\u52bf\uff0c\u5e76\u4e0e\u62a5\u9053\u65b0\u95fb\u7684\u8bb0\u8005\u5206\u4eab\u89c1\u89e3\u548c\u4e13\u5bb6\u8bc4\u8bba\u3002<\/span><\/li>\n<li><strong><span>\u88ab\u52a8\u516c\u5173\uff1a<\/span><\/strong><span>\u76d1\u63a7\u8bb0\u8005\u5bf9\u6570\u636e\u76f8\u5173\u4fe1\u606f\u7684\u8bf7\u6c42\u3002<\/span><\/li>\n<li><strong><span>\u7f72\u540d\u6587\u7ae0\/\u4e13\u680f\u6587\u7ae0\uff1a<\/span><\/strong><span>\u901a\u8fc7\u5ba2\u5ea7\u5e16\u5b50\u3001\u4e13\u680f\u6587\u7ae0\u548c\u5176\u4ed6\u7f72\u540d\u6587\u7ae0\uff0c\u53d1\u6325\u601d\u60f3\u9886\u5bfc\u529b\uff0c\u4e0e\u89c2\u4f17\u5206\u4eab\u6570\u636e\u3002<\/span><\/li>\n<li><strong><span>\u5165\u7ad9 PR\uff1a<\/span><\/strong><span>\u4f18\u5316\u6587\u7ae0\uff0c\u4ee5\u4fbf\u90a3\u4e9b\u79ef\u6781\u641c\u7d22\u7279\u5b9a\u4e3b\u9898\u7814\u7a76\u7684\u8bb0\u8005\u80fd\u591f\u627e\u5230\u5b83\u3002<\/span><\/li>\n<li><strong><span>\u64ad\u5ba2\uff1a<\/span><\/strong><span>\u5206\u4eab\u89c2\u4f17\u6536\u542c\u7684\u64ad\u5ba2\u7684\u7814\u7a76\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>\u63d0\u793a\uff1a<\/span><\/strong><span>\u5c1d\u8bd5\u9884\u6d4b\u8d8b\u52bf\uff0c\u800c\u4e0d\u8981\u53ea\u662f\u987a\u5e94\u5373\u5c06\u5230\u6765\u7684\u8d8b\u52bf\u3002\u53d1\u73b0\u5a92\u4f53\u5c1a\u672a\u62a5\u9053\u7684\u4eba\u4eec\u7684\u75db\u70b9\u3002\u4eba\u4eec\u6709\u5174\u8da3\u4e86\u89e3\u66f4\u591a\u4e25\u91cd\u7684\u75db\u70b9\u3002<\/span><\/p>\n<h3 id=\"h-it-s-influence-and-recognition-in-the-field\" class=\"wp-block-heading\"><span>\u5b83\u5728\u8be5\u9886\u57df\u7684\u5f71\u54cd\u529b\u548c\u8ba4\u53ef\u5ea6<\/span><\/h3>\n<p><span>\u5f71\u54cd\u529b\u548c\u8ba4\u53ef\u5ea6\u662f\u6307\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u5982\u4f55\u6539\u53d8\u4ed6\u4eba\u7684\u884c\u4e3a\u5e76\u91c7\u53d6\u67d0\u4e9b\u884c\u52a8\u3002<\/span><\/p>\n<p><span>\u53ef\u4ee5\u91c7\u53d6\u4ee5\u4e0b\u884c\u52a8\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5206\u4eab\u60a8\u7684\u7814\u7a76\u3001\u5185\u5bb9\u3001\u4ea7\u54c1\/\u670d\u52a1\u3001\u54c1\u724c\u6216\u4e2a\u4eba\u7684\u94fe\u63a5\u3002<\/span><\/li>\n<li><span>\u63d0\u53ca\u60a8\u7684\u54c1\u724c\u3001\u7814\u7a76\u3001\u4ea7\u54c1\u3001\u5ba2\u6237\u6545\u4e8b\u7b49\u3002<\/span><\/li>\n<li><span>\u8d2d\u4e70\u5e76\u8c08\u8bba\u4ea7\u54c1\/\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u901a\u5e38\uff0c\u8fd9\u4e9b\u5206\u4eab\u53ef\u4ee5\u6765\u81ea\u4ee5\u4e0b\u4e03\u4e2a\u9886\u57df\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8bb0\u8005<\/span><\/li>\n<li><span>\u64ad\u5ba2\u4e3b\u6301\u4eba<\/span><\/li>\n<li><span>\u535a\u5ba2<\/span><\/li>\n<li><span>\u5f71\u54cd\u8005<\/span><\/li>\n<li><span>\u5185\u5bb9\u8425\u9500\u4eba\u5458<\/span><\/li>\n<li><span>\u987e\u5ba2<\/span><\/li>\n<li><span>\u5956\u9879<\/span><\/li>\n<\/ul>\n<p><span>\u5f71\u54cd\u529b\u548c\u8ba4\u53ef\u5ea6\u5e94\u8be5\u5728\u7279\u5b9a\u4e14\u76f8\u5173\u7684\u53d7\u4f17\u8303\u56f4\u5185\u3002<\/span><\/p>\n<h3 id=\"h-it-s-relevancy-to-an-audience\" class=\"wp-block-heading\"><span>\u4e0e\u89c2\u4f17\u76f8\u5173<\/span><\/h3>\n<p><span>\u6570\u5b57\u516c\u5173\u5e94\u8be5\u9488\u5bf9\u4e0e\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u6700\u76f8\u5173\u7684\u7279\u5b9a\u53d7\u4f17\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5177\u4f53\u7684\u53d7\u4f17\u7fa4\u4f53\u662f\u54ea\u4e9b\uff1f<\/span><\/li>\n<li><span>\u5728\u8be5\u7247\u6bb5\u4e2d\uff0c\u4eba\u7269\u89d2\u8272\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/span><\/li>\n<li><span>\u8fd9\u4e9b\u4eba\u7269\u7684\u539f\u578b\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<\/ul>\n<p><span>\u8bb0\u8005\u3001\u7f16\u8f91\u548c\u5185\u5bb9\u521b\u4f5c\u8005\u4e0d\u65ad\u5c1d\u8bd5\u4e3a\u4ed6\u4eec\u7684\u89c2\u4f17\u521b\u9020\u4e00\u4e9b\u6709\u7528\u7684\u4e1c\u897f\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u53d7\u4f17\u6709\u7279\u5b9a\u7684\u63a5\u89e6\u70b9\uff0c\u4ed6\u4eec\u53ef\u4ee5\u4ece\u4e2d\u4e86\u89e3\u81ea\u5df1\u7684\u95ee\u9898\u548c\u89e3\u51b3\u65b9\u6848\u3002\u53d7\u4f17\u7ecf\u5386\u4e86\u4e00\u6bb5\u4e70\u5bb6\u4e4b\u65c5\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-it-s-the-buyer-s-journey\" class=\"wp-block-heading\"><span>\u8fd9\u662f\u4e70\u5bb6\u7684\u65c5\u7a0b<\/span><\/h3>\n<p><span>\u65e0\u8bba\u4e70\u5bb6\u65c5\u7a0b\u5730\u56fe\u6362\u4e86\u4ec0\u4e48\u540d\u5b57\uff0c\u5b83\u4ecd\u7136\u662f\u4e70\u5bb6\u65c5\u7a0b\u5730\u56fe\u3002\u6709\u4eba\u79f0\u4e4b\u4e3a<\/span><a href=\"https:\/\/searchengineland.com\/mapping-customer-journey-seo-marketing-success-432346\"><span>\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe<\/span><\/a><span>\uff0c\u6709\u4eba\u79f0\u4e4b\u4e3a\u5f71\u54cd\u529b\u5730\u56fe\uff0c\u8fd8\u6709\u4eba\u79f0\u4e4b\u4e3a\u4f53\u9a8c\u5730\u56fe\u3002<\/span><\/p>\n<p><span>\u4e70\u5bb6\u65c5\u7a0b\u5730\u56fe\u662f\u4e00\u4e2a\u4eba\u4ece\u67d0\u4e2a\u516c\u53f8\u8d2d\u4e70\u5546\u54c1\u6216\u4e0e\u8be5\u516c\u53f8\u4e92\u52a8\u65f6\u7684\u5de5\u4f5c\u6d41\u7a0b\u6216\u884c\u4e3a\u7684\u89c6\u89c9\u5730\u56fe\u3002<\/span><\/p>\n<p><span>\u5178\u578b\u7684\u65c5\u7a0b\u6709\u4e09\u4e2a\u9636\u6bb5\uff1a\u8ba4\u77e5\u3001\u8003\u8651\u548c\u51b3\u7b56\u3002\u7136\u800c\uff0c\u5728 SEO \u7684\u6570\u5b57\u516c\u5173\u4e2d\uff0c\u6211\u53d1\u73b0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u610f\u8bc6\uff1a<\/span><\/strong><span>\u4e86\u89e3\u95ee\u9898\u7684\u5b58\u5728\u4ee5\u53ca\u627e\u5230\u89e3\u51b3\u65b9\u6848\u7684\u5185\u5728\u89e6\u53d1\u56e0\u7d20\u3002\u8fd9\u662f\u72ec\u7279\u7684\u4ef7\u503c\u4e3b\u5f20\u3002<\/span><\/li>\n<li><strong><span>\u8bc6\u522b\uff1a<\/span><\/strong><span>\u8bc6\u522b\u95ee\u9898\u7684\u6240\u6709\u53ef\u80fd\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u751a\u81f3\u53ef\u80fd\u662f\u95f4\u63a5\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5c31\u50cf\u7ef4\u6301\u73b0\u72b6\u4e00\u6837\u3002<\/span><\/li>\n<li><strong><span>\u8003\u8651\uff1a<\/span><\/strong><span>\u8003\u8651\u4e0e\u60a8\u7684\u95ee\u9898\u7c7b\u4f3c\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/li>\n<li><strong><span>\u8fdb\u4e00\u6b65\u7684\u8003\u8651\uff1a<\/span><\/strong><span>\u8003\u8651\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u5e76\u5bf9\u5176\u8fdb\u884c\u7814\u7a76\u3002<\/span><\/li>\n<li><strong><span>\u51b3\u7b56\uff1a<\/span><\/strong><span>\u51b3\u5b9a\u8d2d\u4e70\u60a8\u7684\u89e3\u51b3\u65b9\u6848<\/span><\/li>\n<\/ul>\n<p><span>\u5f53\u5ba2\u6237\u4ee5\u81ea\u5df1\u7684\u65b9\u5f0f\u7ecf\u5386\u8fd9\u4e9b\u9636\u6bb5\u65f6\uff0c\u4ed6\u4eec\u5728\u7814\u7a76\u4e2d\u4f1a\u6709\u4e0d\u540c\u7684\u63a5\u89e6\u70b9\u3002\u4e00\u4e2a\u4eba\u53ef\u4ee5\u88ab\u52a8\u5730\u83b7\u53d6\u4fe1\u606f\uff0c\u4e5f\u53ef\u4ee5\u4e3b\u52a8\u5bfb\u627e\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u6211\u4f7f\u7528\u516d\u4e2a\u7c7b\u522b\u6765\u7814\u7a76\u53d7\u4f17\u7684\u5177\u4f53\u63a5\u89e6\u70b9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u641c\u7d22\u5f15\u64ce\uff1a<\/span><\/strong><span>\u4eba\u4eec\u5728 Google \u6216 Bing \u4e0a\u4e3b\u52a8\u641c\u7d22\u65f6\u4f7f\u7528\u54ea\u4e9b\u5173\u952e\u8bcd\u548c\u610f\u56fe\uff1f<\/span><\/li>\n<li><strong><span>\u64ad\u5ba2\uff1a<\/span><\/strong><span>\u89c2\u4f17\u6b63\u5728\u542c\u4ec0\u4e48\u64ad\u5ba2\u6216\u4e3b\u6301\u4eba\uff1f<\/span><\/li>\n<li><strong><span>\u535a\u5ba2\uff1a<\/span><\/strong><span>\u54ea\u4e9b\u535a\u5ba2\u5728 Google \u4e2d\u6392\u540d\u9760\u524d\u6216\u62e5\u6709\u6d3b\u8dc3\u7684\u8bfb\u8005\u8ba8\u8bba\u95ee\u9898\u548c\u89e3\u51b3\u65b9\u6848\uff1f<\/span><\/li>\n<li><strong><span>\u5a92\u4f53\uff1a<\/span><\/strong><span>\u89c2\u4f17\u9605\u8bfb\u54ea\u4e9b\u8bb0\u8005\u6216\u5a92\u4f53\u7684\u62a5\u9053\uff1f<\/span><\/li>\n<li><strong><span>\u65f6\u4e8b\u901a\u8baf\uff1a<\/span><\/strong><span>\u54ea\u4e9b\u65f6\u4e8b\u901a\u8baf\u4e0e\u53d7\u4f17\u76f8\u5173\u6216\u8ba8\u8bba\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\uff1f<\/span><\/li>\n<li><strong><span>\u793e\u4ea4\uff1a<\/span><\/strong><span>\u53d7\u4f17\u6216\u7ade\u4e89\u5bf9\u624b\u662f\u5426\u4e13\u6ce8\u4e8e\u7279\u5b9a\u7684\u793e\u4ea4\u5a92\u4f53\uff0c\u5982 LinkedIn\u3001Reddit\u3001X \u6216\u4efb\u4f55\u65b0\u793e\u4ea4\u5a92\u4f53\uff1f<\/span><\/li>\n<\/ul>\n<p><span>\u5c06\u8fd9\u4e9b\u63a5\u89e6\u70b9\u4e0e\u5ba2\u6237\u65c5\u7a0b\u7ed3\u5408\uff0c\u53ef\u4ee5\u521b\u5efa\u96c6\u6210\u7684 SEO \u548c PR \u6e20\u9053\u3002\u5728\u63a5\u89e6\u70b9\u4e2d\u641c\u7d22\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u540d\u79f0\u4e92\u52a8\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<h2 id=\"h-another-way-to-look-at-it\" class=\"wp-block-heading\"><span>\u53e6\u4e00\u79cd\u770b\u5f85\u5b83\u7684\u65b9\u5f0f<\/span><\/h2>\n<p><span>\u603b\u800c\u8a00\u4e4b\uff0c\u8fd9\u5f20\u56fe\u5c06\u4e3a\u60a8\u63d0\u4f9b\u53e6\u4e00\u79cd\u4e3a SEO \u6784\u5efa\u6570\u5b57 PR \u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u4e0a\u9762\u7684\u89e3\u91ca\u53ef\u4ee5\u7b80\u5355\u5730\u5206\u4e3a\u56db\u7c7b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u6b63\u5728\u521b\u5efa\u4ec0\u4e48\u3002<\/span><\/li>\n<li><span>\u5982\u4f55\u9009\u62e9\u7ad9\u70b9\u3002<\/span><\/li>\n<li><span>\u5230\u8fbe\u7ad9\u70b9\u7684\u6280\u672f\u3002<\/span><\/li>\n<li><span>\u5a92\u4f53\u7c7b\u578b\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6570\u5b57\u516c\u5173\u4e0e\u94fe\u63a5\u5efa\u8bbe\u6709\u5f88\u5927\u4e0d\u540c\uff0c\u5e76\u4e14\u662f\u94fe\u63a5\u5efa\u8bbe\u7684\u5f3a\u5927\u66ff\u4ee3\u54c1\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized wp-lightbox-container\" data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/searchengineland.com\\\/wp-content\\\/seloads\\\/2024\\\/02\\\/Digital-PR-for-SEO-What-it-is-and-is-not.jpeg&quot;,&quot;figureClassNames&quot;:&quot;aligncenter size-full is-resized&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-437222&quot;,&quot;imgStyles&quot;:&quot;width:760px;height:auto&quot;,&quot;targetWidth&quot;:1083,&quot;targetHeight&quot;:1600,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image: Digital PR for SEO - What it is and is not&quot;,&quot;alt&quot;:&quot;Digital PR for SEO - What it is and is not&quot;}\" data-wp-interactive=\"core\/image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437222 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-PR-for-SEO-What-it-is-and-is-not.jpeg.webp\" alt=\"SEO \u7684\u6570\u5b57\u516c\u5173 - \u5b83\u662f\u4ec0\u4e48\uff0c\u4e0d\u662f\u4ec0\u4e48\" width=\"1083\" height=\"1600\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-PR-for-SEO-What-it-is-and-is-not.jpeg.webp 1083w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-PR-for-SEO-What-it-is-and-is-not-229x338.jpeg.webp 229w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-PR-for-SEO-What-it-is-and-is-not-406x600.jpeg.webp 406w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-PR-for-SEO-What-it-is-and-is-not-76x113.jpeg.webp 76w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-PR-for-SEO-What-it-is-and-is-not-768x1135.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-PR-for-SEO-What-it-is-and-is-not-1040x1536.jpeg 1040w\" data-lazy-sizes=\"(max-width: 1083px) 100vw, 1083px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-PR-for-SEO-What-it-is-and-is-not.jpeg.webp\" data-ll-status=\"loaded\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-label=\"\u653e\u5927\u56fe\u7247\uff1aSEO \u7684\u6570\u5b57\u516c\u5173 - \u4ec0\u4e48\u662f\u6570\u5b57\u516c\u5173\uff1f\u4ec0\u4e48\u4e0d\u662f\uff1f\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"context.imageButtonRight\" data-wp-style--top=\"context.imageButtonTop\"><\/button><\/figure>\n<\/div>\n<p><em><strong><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/how-seo-and-digital-pr-can-drive-maximum-brand-visibility-434874\" target=\"_blank\" rel=\"noopener\"><span>SEO \u548c\u6570\u5b57\u516c\u5173\u5982\u4f55\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<\/span><\/a><\/strong><\/em><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u957f\u671f\u4ee5\u6765\uff0c\u94fe\u63a5\u5efa\u8bbe\u4e00\u76f4\u88ab\u8ba4\u4e3a\u662f\u6700\u91cd\u8981\u7684SEO\u7b56\u7565\u4e4b\u4e00\u3002\u60a8\u83b7\u5f97\u7684\u94fe\u63a5\u8d8a\u591a\uff0c\u5c24\u5176\u662f\u6765\u81ea\u6743\u5a01\u7f51\u7ad9\u7684\u94fe\u63a5\uff0c\u60a8\u7684\u641c\u7d22\u6392\u540d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1109"}],"version-history":[{"count":2,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1109\/revisions"}],"predecessor-version":[{"id":1865,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1109\/revisions\/1865"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}